{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: evolucion apo marketing?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nA do t\u00eb b\u00ebhet 4K standardi i televizionit, apo do t\u00eb mbetet nj\u00eb privilegj i aksesuesh\u00ebm vet\u00ebm p\u00ebr disa? \u00c7far\u00eb prisni nga ofruesit q\u00eb lan\u00e7ojn\u00eb sh\u00ebrbimin UHD? N\u00eb raportin e analist\u00ebve t\u00eb revist\u00ebs BROADVISION<\/a><\/noindex> do t\u00eb gjeni p\u00ebrgjigjen p\u00ebr k\u00ebto dhe pyetje t\u00eb tjera.
\n<\/a><\/noindex>
\nN\u00eb shikim t\u00eb par\u00eb mund t\u00eb duket se cil\u00ebsia e imazhit televiziv varet drejtp\u00ebrdrejt nga sasia: sa m\u00eb shum\u00eb piksel\u00eb n\u00eb nj\u00eb inch katror, aq m\u00eb mir\u00eb. P\u00ebr ta konfirmuar, nuk ka nevoj\u00eb t\u00eb shkoni larg: kujtoni me sa entuziaz\u00ebm shikuesit pranuan format HD dhe FullHD.
\nMegjithat\u00eb, n\u00eb rastin e 4K, mendimet ndahen: disa e konsiderojn\u00eb thjesht nj\u00eb l\u00ebvizje marketingu q\u00eb pothuajse nuk p\u00ebrmir\u00ebson p\u00ebrvoj\u00ebn e p\u00ebrdoruesit; t\u00eb tjer\u00eb e quajn\u00eb me guxim nj\u00eb evolucion t\u00eb industris\u00eb s\u00eb mediave. <\/p>\n

P\u00ebrpjekja e prodhuesve p\u00ebr t\u00eb p\u00ebrmbushur k\u00ebrkes\u00ebn n\u00eb rritje p\u00ebr TV me sakt\u00ebsi t\u00eb lart\u00eb ultra tashm\u00eb ka sjell\u00eb jo vet\u00ebm daljen n\u00eb treg t\u00eb nj\u00eb gamme t\u00eb madhe 4K pajisjesh dhe televizor\u00ebsh, por edhe shfaqjen e standardeve t\u00eb reja p\u00ebr kompresimin dhe transmetimin e t\u00eb dh\u00ebnave, si dhe teknologjive p\u00ebr prodhimin dhe ruajtjen e p\u00ebrmbajtjes 4K.<\/p>\n

A do formati 4K t\u00eb b\u00ebhet nj\u00eb shp\u00ebrthim i ri teknologjik, apo ai do t\u00eb mbetet n\u00eb mendjet e p\u00ebrdoruesve si nj\u00eb tentativ\u00eb p\u00ebr t'i b\u00ebr\u00eb ata t\u00eb blejn\u00eb televizor\u00eb m\u00eb t\u00eb shtrenjt\u00eb? Le t\u00eb shohim se \u00e7far\u00eb thon\u00eb faktet dhe numrat p\u00ebr k\u00ebt\u00eb.<\/p>\n

Televizor\u00ebt 4K: ylli i af\u00ebrt i viteve t\u00eb ardhshme
\n<\/b>
\nTelevizor\u00ebt 4K, padyshim, jan\u00eb ylli m\u00eb i ndritsh\u00ebm n\u00eb qiellin 4K. P\u00ebrdoruesit dhe media jan\u00eb m\u00eb t\u00eb interesuar p\u00ebr ta. Sipas parashikimeve t\u00eb OVUM, popullariteti i UHD-TV do t\u00eb vazhdoj\u00eb t\u00eb rritet. Deri n\u00eb vitin 2020, numri i televizor\u00ebve me ultra t\u00eb lart\u00eb cil\u00ebsi n\u00eb t\u00eb gjith\u00eb bot\u00ebn do t\u00eb kaloj\u00eb 540 milion\u00eb \u2014 kjo \u00ebsht\u00eb pothuajse nj\u00eb rritje dhjet\u00ebfish nga viti 2015.
\n \"4K:
\nIHS dhe Strategy Analytics parashikojn\u00eb se, q\u00eb k\u00ebt\u00eb vit, shumica d\u00ebrrmuese e ekran\u00ebve t\u00eb m\u00ebdhenj (50 in\u00e7 e lart) q\u00eb do t\u00eb l\u00ebshohen do t\u00eb mb\u00ebshtesin 4K. Disa m\u00eb von\u00eb, formati do t\u00eb gjej\u00eb rrug\u00ebn e tij edhe n\u00eb aparate m\u00eb t\u00eb vegj\u00ebl.
\nKjo do t\u00eb b\u00ebj\u00eb q\u00eb deri n\u00eb vitin 2020, \u00e7donj\u00ebra n\u00eb kat\u00ebr familje n\u00eb bot\u00eb t\u00eb ket\u00eb nj\u00eb televizor t\u00eb ri UHD. N\u00eb krye t\u00eb planetit do t\u00eb jet\u00eb tregu i Amerik\u00ebs Veriore, ku penetraja e 4K do t\u00eb kaloj\u00eb 45%. N\u00eb vendin e dyt\u00eb \u00ebsht\u00eb rajoni i Evrop\u00ebs Per\u00ebndimore, nd\u00ebrsa tregu i Afrik\u00ebs dhe Lindjes s\u00eb Mesme do t\u00eb mbetet i fundit n\u00eb k\u00ebt\u00eb gar\u00eb.
\n \"4K:
\nN\u00ebse flasim p\u00ebr vende t\u00eb ve\u00e7anta, TV-t\u00eb 4K po pushtojn\u00eb m\u00eb shpejt Japonin\u00eb. Sipas Institutit t\u00eb K\u00ebrkimeve Mitsubishi, deri n\u00eb vitin 2020, televizor\u00ebt UHD do t\u00eb jen\u00eb n\u00eb gjysm\u00ebn e familjeve japoneze. <\/p>\n

P\u00ebrshtat\u00ebsit e v\u00ebrtet\u00eb t\u00eb tregut t\u00eb prodhuesve t\u00eb televizor\u00ebve 4K do t\u00eb jen\u00eb Kina dhe Koreja e Jugut. N\u00eb k\u00ebto shtete operojn\u00eb fabrikat m\u00eb t\u00eb m\u00ebdha t\u00eb prodhimit t\u00eb ekran\u00ebve UHD. Eksportuesi kryesor n\u00eb k\u00ebt\u00eb \u00e7ift do t\u00eb jet\u00eb Koreja e Jugut, pasi prodhuesit kinez\u00eb realizojn\u00eb shumic\u00ebn e produkteve brenda vendit.
\n \"4K:
\nTV-t\u00eb me mb\u00ebshtetje 4K: nj\u00eb pjes\u00eb e konsiderueshme e tregut <\/b><\/p>\n

Nj\u00eb rritje kat\u00ebrfish pritet p\u00ebr tregun e set-top box-\u00ebve. Deri n\u00eb vitin 2020, ato do t\u00eb p\u00ebrb\u00ebjn\u00eb nj\u00eb t\u00eb kat\u00ebrt\u00ebn e t\u00eb gjitha pajisjeve 4K t\u00eb shitura. <\/p>\n

Shitjet e pajisjeve UHD po rriten me 10 milion nj\u00ebsi n\u00eb vit, dhe pritet q\u00eb deri n\u00eb vitin 2020 t\u00eb shiten m\u00eb shum\u00eb se 50 milion nga k\u00ebto pajisje. <\/p>\n

Sipas OVUM, deri n\u00eb vitin 2020, pajisjet 4K do t\u00eb instalohen n\u00eb m\u00eb shum\u00eb se 225 milion sht\u00ebpi n\u00eb t\u00eb gjith\u00eb planetin. 80 milion shikues nga Amerika e Veriut dhe nga 65 milion shikues nga Evropa dhe Azia do t\u00eb konsumojn\u00eb p\u00ebrmbajtje UHD p\u00ebrmes pajisjes.<\/p>\n

\"4K:
\n
\nTregu i sh\u00ebrbimeve: n\u00eb rol rrugetues<\/b><\/p>\n

Shitjet e televizor\u00ebve 4K dhe pajisjeve t\u00eb tjera po rriten pa ndalur. Megjithat\u00eb, pronar\u00ebt e tyre kan\u00eb hasur n\u00eb nj\u00eb problem t\u00eb r\u00ebnd\u00ebsish\u00ebm: nuk kan\u00eb \u00e7far\u00eb t\u00eb shikojn\u00eb. Ka disa arsye p\u00ebr k\u00ebt\u00eb:
\n\u25cf Teknologjike: prodhimi i p\u00ebrmbajtjeve 4K \u00ebsht\u00eb i komplikuar dhe i shtrenjt\u00eb, nd\u00ebrkoh\u00eb q\u00eb p\u00ebrmbajtja n\u00eb FullHD vazhdon t\u00eb jet\u00eb e njohur dhe t\u00eb sjell\u00eb fitime t\u00eb mira.
\n\u25cf Logjistike: jo n\u00eb \u00e7do sht\u00ebpi ka internet me shpejt\u00ebsi t\u00eb lart\u00eb.
\n\u25cf Ekonomike: p\u00ebrdoruesit nuk duan t\u00eb blejn\u00eb nj\u00eb abonim sepse \u00ebsht\u00eb mjaft i shtrenjt\u00eb, dhe zgjedhja e p\u00ebrmbajtjes \u00ebsht\u00eb e kufizuar.
\nPavar\u00ebsisht t\u00eb gjitha v\u00ebshtir\u00ebsive, n\u00eb t\u00eb ardhmen e af\u00ebrt ky problem do t\u00eb zgjidhet. Industria mediatike ka hasur n\u00eb situata t\u00eb ngjashme me shfaqjen e formatit FullHD. Pronarit e pajisjeve ende t\u00eb reja iu desh t\u00eb prisnin disa vite para se t\u00eb kishin mjaftuesh\u00ebm p\u00ebrmbajtje p\u00ebr t\u00eb shikuar.<\/p>\n

P\u00ebrzgjedhja n\u00eb rritje e videove n\u00eb UHD, ulja e \u00e7mimeve p\u00ebr televizor\u00eb, kutit\u00eb 4K dhe abonimet do t\u00eb \u00e7oj\u00eb p\u00ebrher\u00eb e m\u00eb shum\u00eb n\u00eb nj\u00eb rritje t\u00eb madhe t\u00eb numrit t\u00eb p\u00ebrdoruesve. Nj\u00eb pjes\u00eb e madhe e tyre do t\u00eb jen\u00eb qytetar\u00ebt e klas\u00ebs s\u00eb mesme dhe t\u00eb lart\u00eb, q\u00eb jetojn\u00eb n\u00eb rajonet e Amerik\u00ebs Veriore, paq\u00ebsore dhe per\u00ebndimore evropiane. <\/p>\n

N\u00eb vitin 2021, numri m\u00eb i madh i abonent\u00ebve do t\u00eb p\u00ebrkas\u00eb sh\u00ebrbimeve t\u00eb transmetimit kabllor, satelitor dhe IPTV. Televizioni n\u00eb aj\u00ebr, me disa p\u00ebrjashtime t\u00eb vogla, nuk do t\u00eb ofroj\u00eb nj\u00eb rezolucion UHD p\u00ebr shikuesit.<\/p>\n

Telefoni n\u00eb internet n\u00eb 4K<\/b><\/p>\n

4K-IPTV
\nMegjith\u00ebse sh\u00ebrbimet IPTV ende kan\u00eb nj\u00eb num\u00ebr m\u00eb t\u00eb vog\u00ebl abonent\u00ebsh sesa konkurrenca e tyre kabllore dhe satelitore, ofruesit e IPTV mund t\u00eb fitojn\u00eb m\u00eb shum\u00eb nga \u00e7do shikues individual. Arsyeja kryesore e ndryshimit t\u00eb fitimeve \u00ebsht\u00eb se ofruesit e IPTV implementojn\u00eb m\u00eb shpejt funksionalitetet e reja popullore n\u00eb sh\u00ebrbimet e tyre, t\u00eb cilat t\u00ebrheqin p\u00ebrdoruesit m\u00eb t\u00eb gatsh\u00ebm p\u00ebr t\u00eb paguar.<\/p>\n

\"4K:
\n
\nSipas parashikimeve nga OVUM, deri n\u00eb vitin 2021 numri i abonent\u00ebve t\u00eb sh\u00ebrbimeve IPTV me 4K do t\u00eb kaloj\u00eb 10 milion. Kjo \u00ebsht\u00eb nj\u00eb rritje m\u00eb shum\u00eb se 20-fish n\u00eb krahasim me 450 mij\u00eb n\u00eb vitin 2017. Shikuesit nga Europa Per\u00ebndimore do t\u00eb lidhen m\u00eb aktivisht me k\u00ebto sh\u00ebrbime: n\u00eb vitin 2021 numri i abonent\u00ebve n\u00eb k\u00ebt\u00eb rajon do t\u00eb jet\u00eb m\u00eb shum\u00eb se 3 milion. Ata do t\u00eb sjellin operator\u00ebve 1.2 miliard dollar\u00eb t\u00eb ardhura, dhe kjo \u00ebsht\u00eb pothuajse gjysma e t\u00eb ardhurave globale.
\n\"4K:
\n4K-OTT <\/b>
\nSipas t\u00eb dh\u00ebnave t\u00eb Juniper Research, n\u00eb pes\u00eb vitet e ardhshme, sh\u00ebrbimet OTT q\u00eb ofrojn\u00eb akses n\u00eb p\u00ebrmbajtje 4K do t\u00eb fitojn\u00eb popullaritet t\u00eb ve\u00e7ant\u00eb. Sipas parashikimeve, deri n\u00eb vitin 2021, numri i konsumator\u00ebve unik\u00eb t\u00eb p\u00ebrmbajtjes \u00abover the top\u00bb n\u00eb 4K do t\u00eb arrij\u00eb n\u00eb 190 milion, dhe t\u00eb ardhurat e sh\u00ebrbimeve do t\u00eb kalojn\u00eb shifrat prej 5 miliard dollar\u00ebsh. <\/p>\n

Pajisja kryesore e p\u00ebrdoruesve p\u00ebr shikimin e p\u00ebrmbajtjes 4K-OTT do t\u00eb mbetet televizori, megjithat\u00eb implementimi i gjithansh\u00ebm i teknologjis\u00eb multi-screen do ta b\u00ebj\u00eb p\u00ebrmbajtjen UHD t\u00eb aksesueshme n\u00eb smartphone, tablet\u00eb dhe desktop. <\/p>\n

P\u00ebr t\u00eb p\u00ebrfunduar<\/b>
\n \"4K:
\nMund t\u00eb themi me siguri se p\u00ebrmbajtja 4K nuk do t\u00eb vonoj\u00eb, dhe popullariteti i saj do t\u00eb rritet vazhdimisht. Por le t\u00eb shqyrtojm\u00eb faktor\u00ebt kryesor\u00eb q\u00eb ndikojn\u00eb n\u00eb shpejt\u00ebsin\u00eb e implementimit t\u00eb teknologjis\u00eb:
\nFaktor\u00ebt e rritjes
\n\u25cf K\u00ebrkesa p\u00ebr elektronik\u00ebn e klas\u00ebs High-End.
\n\u25cf Shfaqja e kanaleve dhe sh\u00ebrbimeve t\u00eb reja UHD.
\n\u25cf Ulja e \u00e7mimeve t\u00eb pajisjeve 4K.
\n\u25cf Zhvillimi i algoritmeve t\u00eb kompresimit dhe teknologjive t\u00eb transmetimit t\u00eb dh\u00ebnash.
\nFaktor\u00ebt kufizues
\n\u25cf Nd\u00ebrsa pajisjet UHD ende nuk jan\u00eb t\u00eb p\u00ebrballueshme p\u00ebr shumic\u00ebn e popullsis\u00eb.
\n\u25cf Pasi tregu sapo po formohet, nuk t\u00eb gjith\u00eb investitor\u00ebt guxojn\u00eb t\u00eb investojn\u00eb n\u00eb t\u00eb.
\n\u25cf Krijimi i p\u00ebrmbajtjes 4K \u00ebsht\u00eb disa her\u00eb m\u00eb i shtrenjt\u00eb se sa krijimi i FullHD.
\n\u25cf Infrastruktura rrugore e nevojshme p\u00ebr transmetimin e videove 4K nuk \u00ebsht\u00eb zhvilluar.
\n\u25cf banor\u00ebt e zonave t\u00eb larg\u00ebta ose t\u00eb vogla nuk kan\u00eb akses n\u00eb internet me shpejt\u00ebsi t\u00eb lart\u00eb, p\u00ebrmbajtja 4K do t'i mbetet e paarritshme p\u00ebr ta p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb.<\/p>\n

Tashm\u00eb operator\u00ebt p\u00ebrballen me nj\u00eb zgjedhje t\u00eb v\u00ebshtir\u00eb: t\u00eb krijojn\u00eb nj\u00eb sh\u00ebrbim 4K t\u00eb tyre, derisa nuk ka konkurrenc\u00eb dhe k\u00ebrkesa po rritet vazhdimisht; ose t\u00eb p\u00ebrqendrohen n\u00eb FullHD, derisa rrjetet e audienc\u00ebs s\u00eb tyre t\u00eb jen\u00eb gati p\u00ebr transmetimin 4K.
\nNj\u00eb pamje t\u00eb cil\u00ebsis\u00eb nuk \u00ebsht\u00eb e mjaftueshme p\u00ebr t\u00eb fituar dashurin\u00eb e p\u00ebrdoruesve. P\u00ebrmbajtja duhet t\u00eb jet\u00eb interesante. Kjo e konfirmojn\u00eb shfaqjet e xhiruara me kamer\u00ebn e smartphone-it, q\u00eb kan\u00eb arritur audienca milion\u00ebshe.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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