{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: Evolucioni apo marketingu?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nA do t\u00eb b\u00ebhet 4K standardi televiziv ose do t\u00eb mbetet nj\u00eb privilegj i aksesuesh\u00ebm vet\u00ebm p\u00ebr disa? \u00c7far\u00eb pret ofruesit q\u00eb lan\u00e7ojn\u00eb sh\u00ebrbimin UHD? N\u00eb raportin e analist\u00ebve t\u00eb revist\u00ebs BROADVISION<\/a><\/noindex> do t\u00eb gjeni p\u00ebrgjigjen p\u00ebr k\u00ebto dhe pyetje t\u00eb tjera.
\n<\/a><\/noindex>
\nN\u00eb shikim t\u00eb par\u00eb, mund t\u00eb duket se cil\u00ebsia e imagjinat\u00ebs televizive varet drejtp\u00ebrdrejt nga numri: sa m\u00eb shum\u00eb piksel\u00eb p\u00ebr in\u00e7 katror, aq m\u00eb mir\u00eb. Nuk duhet t\u00eb shohim larg p\u00ebr t\u00eb gjetur konfirmim: mendoni p\u00ebr entuziazmin me t\u00eb cilin shikuesit pranuan formatet HD dhe FullHD.
\nMegjithat\u00eb, n\u00eb rastin e 4K-s\u00eb, mendimet jan\u00eb t\u00eb ndryshme: disa e konsiderojn\u00eb at\u00eb thjesht nj\u00eb l\u00ebvizje marketingu q\u00eb p\u00ebrmir\u00ebson paksa p\u00ebrvoj\u00ebn e p\u00ebrdoruesit; t\u00eb tjer\u00eb e quajn\u00eb at\u00eb pa frik\u00eb evolucionin e industris\u00eb s\u00eb medias. <\/p>\n

P\u00ebrpjekja e prodhuesve p\u00ebr t\u00eb ndjekur k\u00ebrkes\u00ebn n\u00eb rritje p\u00ebr TV me definicion ultra t\u00eb lart\u00eb ka shkaktuar jo vet\u00ebm shfaqjen e nj\u00eb zgjedhjeje t\u00eb madhe 4K n\u00eb treg me pajisje dhe televizor\u00eb, por gjithashtu ka sjell\u00eb standarde t\u00eb reja p\u00ebr kompresimin dhe transmetimin e t\u00eb dh\u00ebnave, si dhe teknologji p\u00ebr prodhimin dhe ruajtjen e p\u00ebrmbajtjes 4K.<\/p>\n

A do t\u00eb b\u00ebhet formati 4K nj\u00eb shp\u00ebrthim t\u00eb ri teknologjik, apo do t\u00eb vazhdoj\u00eb t\u00eb mbetet n\u00eb mendjet e p\u00ebrdoruesve si p\u00ebrpjekje p\u00ebr t'i b\u00ebr\u00eb shikuesit t\u00eb blejn\u00eb televizor\u00eb m\u00eb t\u00eb shtrenjt\u00eb? Le t\u00eb shqyrtojm\u00eb at\u00eb q\u00eb thon\u00eb faktet dhe numrat.<\/p>\n

Televizor\u00ebt 4K: Ylli i ardhsh\u00ebm i viteve t\u00eb af\u00ebrta
\n<\/b>
\nTelevizor\u00ebt 4K, pa dyshim, jan\u00eb ylli m\u00eb i ndritur n\u00eb qiellin 4K. Atyre u kushtohet m\u00eb shum\u00eb interes nga p\u00ebrdoruesit dhe media. Sipas parashikimeve t\u00eb OVUM, popullariteti i UHD-TV do t\u00eb rritet. Deri n\u00eb vitin 2020, numri i televizor\u00ebve me definicion ultra t\u00eb lart\u00eb n\u00eb t\u00eb gjith\u00eb bot\u00ebn do t\u00eb kaloj\u00eb 540 milion \u2014 kjo \u00ebsht\u00eb nj\u00eb rritje gati dhjet\u00ebfish nga viti 2015.
\n \"4K:
\nIHS dhe Strategy Analytics parashikojn\u00eb se q\u00eb k\u00ebt\u00eb vit, shumica d\u00ebrrmuese e ekran\u00ebve t\u00eb m\u00ebdhenj (50 in\u00e7 e lart) do t\u00eb mb\u00ebshtesin 4K. Pak m\u00eb von\u00eb, formati do t\u00eb p\u00ebrfshihet edhe n\u00eb pajisje m\u00eb t\u00eb vogla.
\nKjo do t\u00eb \u00e7oj\u00eb n\u00eb at\u00eb q\u00eb deri n\u00eb vitin 2020, \u00e7do kat\u00ebrta familje n\u00eb bot\u00eb do t\u00eb jet\u00eb pronare e nj\u00eb televizori UHD t\u00eb ri. Tregu i Amerik\u00ebs s\u00eb Veriut do t\u00eb jet\u00eb p\u00ebrpara, me nj\u00eb dep\u00ebrtim mbi 45% t\u00eb 4K. N\u00eb vendin e dyt\u00eb do t\u00eb jet\u00eb rajoni per\u00ebndimor i Europ\u00ebs, nd\u00ebrsa tregu m\u00eb i fundit n\u00eb k\u00ebt\u00eb gar\u00eb do t\u00eb jet\u00eb Afrika dhe Lindja e Mesme.
\n \"4K:
\nN\u00ebse flasim p\u00ebr vende t\u00eb ve\u00e7anta, televizor\u00ebt 4K po pushtojn\u00eb m\u00eb shpejt Japonin\u00eb. Sipas t\u00eb dh\u00ebnave nga Instituti i K\u00ebrkimeve Mitsubishi, deri n\u00eb vitin 2020 televizor\u00ebt UHD do t\u00eb jen\u00eb n\u00eb gjysm\u00ebn e familjeve japoneze. <\/p>\n

Peshkaqen\u00ebt e v\u00ebrtet\u00eb n\u00eb tregun e prodhuesve t\u00eb televizor\u00ebve 4K do t\u00eb jen\u00eb Kina dhe Koreja e Jugut. N\u00eb k\u00ebto vende operojn\u00eb fabrikat m\u00eb t\u00eb m\u00ebdha p\u00ebr prodhimin e pajisjeve UHD. Koreja e Jugut do t\u00eb jet\u00eb eksportuesi kryesor, pasi prodhuesit kinez\u00eb shesin shumic\u00ebn e produkteve brenda vendit.
\n \"4K:
\nShk\u00ebmbimet televizive me mb\u00ebshtetje 4K: nj\u00eb pjes\u00eb e konsiderueshme e tregut <\/b><\/p>\n

Nj\u00eb rritje kat\u00ebrfish e tregut t\u00eb kutive t\u00eb setit pritet gjithashtu. Deri n\u00eb vitin 2020, ato do t\u00eb p\u00ebrb\u00ebjn\u00eb nj\u00eb t\u00eb kat\u00ebrt\u00ebn e t\u00eb gjitha pajisjeve 4K t\u00eb shitura. <\/p>\n

Shitjet e pajisjeve UHD po rriten me 10 milion nj\u00ebsi n\u00eb vit, dhe pritet q\u00eb deri n\u00eb vitin 2020 t\u00eb shiten m\u00eb shum\u00eb se 50 milion nga k\u00ebto pajisje. <\/p>\n

Sipas t\u00eb dh\u00ebnave t\u00eb OVUM, deri n\u00eb vitin 2020, pajisjet 4K do t\u00eb jen\u00eb t\u00eb instaluara n\u00eb m\u00eb shum\u00eb se 225 milion sht\u00ebpi n\u00eb t\u00eb gjith\u00eb globin. Do t\u00eb konsumojn\u00eb p\u00ebrmbajtje UHD p\u00ebrmes kutive 80 milion shikues nga Amerika e Veriut dhe nga 65 milion shikues nga Europa dhe Azia.<\/p>\n

\"4K:
\n
\nTregu i sh\u00ebrbimeve: n\u00eb rolin e ndjek\u00ebsve<\/b><\/p>\n

Shitjet e televizor\u00ebve dhe kutive 4K po rriten pa ndalje. Megjithat\u00eb, pronar\u00ebt e tyre tashm\u00eb kan\u00eb hasur n\u00eb nj\u00eb problem t\u00eb r\u00ebnd\u00ebsish\u00ebm: nuk kan\u00eb \u00e7far\u00eb t\u00eb shohin. Arsyet jan\u00eb disa:
\n\u25cf Teknologjike: prodhimi i p\u00ebrmbajtjes 4K \u00ebsht\u00eb i komplikuar dhe i shtrenjt\u00eb, nd\u00ebrkoh\u00eb q\u00eb p\u00ebrmbajtja n\u00eb FullHD \u00ebsht\u00eb akoma popullore dhe e k\u00ebnaqshme.
\n\u25cf Logjistike: jo t\u00eb gjitha sht\u00ebpit\u00eb kan\u00eb internet me shpejt\u00ebsi t\u00eb lart\u00eb.
\n\u25cf Ekonomike: p\u00ebrdoruesit nuk duan t\u00eb blejn\u00eb nj\u00eb abonim, pasi \u00ebsht\u00eb mjaft i shtrenjt\u00eb dhe zgjedhja e p\u00ebrmbajtjes \u00ebsht\u00eb e kufizuar.
\nMegjith\u00ebse p\u00ebrballen me gjitha k\u00ebto v\u00ebshtir\u00ebsi, ky problem do t\u00eb zgjidhet s\u00eb shpejti. Industria e mediave ka p\u00ebrjetuar situata t\u00eb ngjashme me shfaqjen e formatit FullHD. Pronarit e atyre pajisjeve m\u00eb t\u00eb reja iu desh t\u00eb prisnin disa vjet para se t\u00eb kishte mjaft p\u00ebrmbajtje p\u00ebr t'u par\u00eb.<\/p>\n

Zgjedhja e rritjes s\u00eb videove n\u00eb UHD, ulja e \u00e7mimeve t\u00eb televizor\u00ebve, kutive 4K dhe abonimeve do t\u00eb \u00e7oj\u00eb n\u00eb nj\u00eb rritje t\u00eb paprecedent t\u00eb numrit t\u00eb p\u00ebrdoruesve. Nj\u00eb pjes\u00eb e madhe e tyre do t\u00eb p\u00ebrfitojn\u00eb nga qytetar\u00ebt e klasave t\u00eb mesme dhe t\u00eb larta q\u00eb jetojn\u00eb n\u00eb rajonet e Amerik\u00ebs s\u00eb Veriut, Paq\u00ebsorit dhe Evrop\u00ebs Per\u00ebndimore. <\/p>\n

N\u00eb vitin 2021, numri m\u00eb i madh i abonent\u00ebve do t'i p\u00ebrkas\u00eb sh\u00ebrbimeve t\u00eb transmetimit kabllor, satelitor dhe IPTV. Televizioni qytet\u00ebror, me p\u00ebrjashtime t\u00eb vogla, nuk do t\u00eb jet\u00eb n\u00eb gjendje t'u ofroj\u00eb shikuesve rezolucione UHD.<\/p>\n

Televisioni n\u00eb internet n\u00eb 4K<\/b><\/p>\n

4K-IPTV
\nMegjith\u00ebse sh\u00ebrbimet IPTV ende kan\u00eb m\u00eb pak abonent\u00eb se konkurrenca e tyre kabllore dhe satelitore, ofruesit IPTV do t\u00eb jen\u00eb n\u00eb gjendje t\u00eb fitojn\u00eb m\u00eb shum\u00eb nga \u00e7do shikues individualisht. Shkaku kryesor i dallimeve n\u00eb fitim \u00ebsht\u00eb se ofruesit IPTV integrovnin m\u00eb shpejt n\u00eb sh\u00ebrbimet e tyre funkcionet e njohura, t\u00eb cilat t\u00ebrheqin p\u00ebrdoruesit m\u00eb t\u00eb gatsh\u00ebm p\u00ebr t\u00eb paguar.<\/p>\n

\"4K:
\n
\nSipas parashikimeve nga OVUM, deri n\u00eb vitin 2021 numri i abonent\u00ebve t\u00eb sh\u00ebrbimeve IPTV me 4K do t\u00eb kaloj\u00eb 10 milion. Kjo p\u00ebrb\u00ebn nj\u00eb rritje m\u00eb shum\u00eb se 20-fish nga 450 mij\u00eb n\u00eb vitin 2017. Shikuesit nga Evropa Per\u00ebndimore do t\u00eb lidhen m\u00eb aktivisht me k\u00ebto sh\u00ebrbime: deri n\u00eb vitin 2021 numri i abonent\u00ebve n\u00eb k\u00ebt\u00eb rajon do t\u00eb tejkaloj\u00eb 3 milion. Ata do t\u00eb sjellin operator\u00ebve nj\u00eb t\u00eb ardhur prej 1.2 miliard dollar\u00ebsh, dhe kjo \u00ebsht\u00eb pothuajse gjysma e t\u00eb ardhurave globale.
\n\"4K:
\n4K-OTT <\/b>
\nSipas Juniper Research, gjat\u00eb 5 viteve t\u00eb ardhshme, sh\u00ebrbimet OTT q\u00eb ofrojn\u00eb akses n\u00eb p\u00ebrmbajtje 4K do t\u00eb fitojn\u00eb ve\u00e7an\u00ebrisht popullaritet. Sipas parashikimeve, deri n\u00eb vitin 2021 numri i konsumator\u00ebve unik\u00eb t\u00eb p\u00ebrmbajtjes \"over the top\" n\u00eb 4K do t\u00eb arrij\u00eb 190 milion, dhe t\u00eb ardhurat e sh\u00ebrbimeve do t\u00eb kalojn\u00eb shifr\u00ebn 5 miliard dollar\u00eb. <\/p>\n

Pajisja kryesore e p\u00ebrdoruesve p\u00ebr t\u00eb par\u00eb p\u00ebrmbajtje 4K-OTT do t\u00eb mbetet televizori, megjithat\u00eb, implementimi i p\u00ebrgjithsh\u00ebm i teknologjis\u00eb s\u00eb ekranit t\u00eb shum\u00ebfisht\u00eb do ta b\u00ebj\u00eb p\u00ebrmbajtjen UHD t\u00eb disponueshme n\u00eb smartphone, tableta dhe desktop. <\/p>\n

Duke p\u00ebrmbledhur<\/b>
\n \"4K:
\nMund t\u00eb thuhet me siguri se p\u00ebrmbajtja 4K nuk do t\u00eb vonoj\u00eb shum\u00eb, dhe popullariteti i saj do t\u00eb rritet vet\u00ebm. Por le t\u00eb shqyrtojm\u00eb faktor\u00ebt kryesor\u00eb q\u00eb ndikojn\u00eb n\u00eb shpejt\u00ebsin\u00eb e implementimit t\u00eb teknologjis\u00eb:
\nFaktor\u00ebt e rritjes
\n\u25cf K\u00ebrkesa p\u00ebr elektronik\u00eb t\u00eb klas\u00ebs s\u00eb lart\u00eb.
\n\u25cf P\u00ebrshtatja e kanaleve dhe sh\u00ebrbimeve t\u00eb reja UHD.
\n\u25cf Ulja e kostove t\u00eb pajisjeve 4K.
\n\u25cf Zhvillimi i algoritmeve t\u00eb kompresimit dhe teknologjive t\u00eb transmetimit t\u00eb t\u00eb dh\u00ebnave.
\nFaktor\u00ebt frenuese
\n\u25cf Pasi pajisjet UHD ende nuk jan\u00eb n\u00eb p\u00ebrballueshm\u00ebrin\u00eb e shumic\u00ebs s\u00eb popullsis\u00eb.
\n\u25cf Sepse tregu sapo po krijohet, nuk t\u00eb gjith\u00eb investitor\u00ebt guxojn\u00eb t\u00eb investojn\u00eb n\u00eb t\u00eb.
\n\u25cf Krejt e prodhimi i p\u00ebrmbajtjes 4K \u00ebsht\u00eb shum\u00eb m\u00eb i shtrenjt\u00eb se prodhimi i FullHD.
\n\u25cf Infrastruktura rrjetore e nevojshme p\u00ebr t\u00eb transmetuar video 4K nuk \u00ebsht\u00eb e zhvilluar.
\n\u25cf Banor\u00ebt e zonave t\u00eb larg\u00ebta ose t\u00eb vogla nuk kan\u00eb akses n\u00eb internet me shpejt\u00ebsi t\u00eb lart\u00eb, p\u00ebrmbajtja 4K do t\u00eb mbetet e paarritshme p\u00ebr ta p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb.<\/p>\n

Tashm\u00eb, operator\u00ebt kan\u00eb nj\u00eb zgjedhje t\u00eb v\u00ebshtir\u00eb p\u00ebrpara: t\u00eb krijojn\u00eb nj\u00eb sh\u00ebrbim t\u00eb tyren 4K, derisa nuk ka konkurrenc\u00eb dhe k\u00ebrkesa \u00ebsht\u00eb n\u00eb rritje; ose t\u00eb p\u00ebrqendrohen n\u00eb FullHD, derisa rrjetet e shikuesve t\u00eb jen\u00eb gati p\u00ebr transmetimin 4K.
\nNj\u00eb imazh me cil\u00ebsi t\u00eb lart\u00eb nuk mjafton p\u00ebr t\u00eb fituar dashurin\u00eb e p\u00ebrdoruesve. P\u00ebrmbajtja duhet t\u00eb jet\u00eb interesante. Kjo konfirmohet nga shfaqje q\u00eb jan\u00eb filmuar me kamer\u00ebn e nj\u00eb smartphone, por q\u00eb kan\u00eb arritur t\u00eb fitojn\u00eb audienca miliona.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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