{"id":30799,"date":"2019-10-31T21:37:29","date_gmt":"2019-10-31T18:37:29","guid":{"rendered":"https:\/\/prohoster.info\/blog\/5-osnovnyh-pravil-provedeniya-problemnyh-intervyu-dlya-vyyavleniya-potrebnostej-potrebitelej\/"},"modified":"2019-10-31T21:37:29","modified_gmt":"2019-10-31T18:37:29","slug":"5-osnovnyh-pravil-provedeniya-problemnyh-intervyu-dlya-vyyavleniya-potrebnostej-potrebitelej","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/novosti-interneta\/5-osnovnyh-pravil-provedeniya-problemnyh-intervyu-dlya-vyyavleniya-potrebnostej-potrebitelej","title":{"rendered":"5 rregullat kryesore p\u00ebr zhvillimin e intervistave problematike p\u00ebr identifikimin e nevojave t\u00eb konsumator\u00ebve","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

N\u00eb k\u00ebt\u00eb artikull, un\u00eb flas p\u00ebr principet m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb zbardhjes s\u00eb s\u00eb v\u00ebrtet\u00ebs n\u00eb kushtet kur bashk\u00ebbiseduesi nuk \u00ebsht\u00eb i prirur t\u00eb jet\u00eb plot\u00ebsisht i sinqert\u00eb. Shpesh, ju g\u00ebnjejn\u00eb jo nga nj\u00eb tendenc\u00eb p\u00ebr t'u sjell\u00eb keq, por p\u00ebr shum\u00eb arsye t\u00eb tjera. P\u00ebr shembull, p\u00ebr shkak t\u00eb iluzioneve personale, kujtes\u00ebs s\u00eb dob\u00ebt ose p\u00ebr t\u00eb mos ju shqet\u00ebsuar. Shpesh, kur flasim p\u00ebr idet\u00eb tona, jemi t\u00eb prirur ndaj vet\u00ebg\u00ebnjeshtrave. Metodika e intervistave problematike lejon zbardhjen e fakteve me nj\u00eb shkall\u00eb t\u00eb lart\u00eb besueshm\u00ebrie.
\n<\/a><\/noindex>
\nShumica d\u00ebrrmuese e bizneseve vdesin sepse ofrojn\u00eb nj\u00eb produkt q\u00eb nuk u nevojitet konsumator\u00ebve. Kjo \u00ebsht\u00eb nj\u00eb shprehje e njohur e Eric Ries, autorit t\u00eb metodik\u00ebs Lean Startup.
\nSi t\u00eb mos bie n\u00eb k\u00ebt\u00eb kurth me projektin tuaj? Zgjidhja \u00ebsht\u00eb e njohur prej koh\u00ebsh - p\u00ebrpara se t\u00eb krijoni nj\u00eb produkt, duhet t\u00eb hulumtoni nevojat e konsumator\u00ebve t\u00eb mundsh\u00ebm p\u00ebrmes metod\u00ebs s\u00eb intervistave problemit. Nj\u00eb udh\u00ebzues i plot\u00eb p\u00ebr kryerjen e intervistave t\u00eb tilla gjendet n\u00eb librin e Rob Fitzpatrick \u00abPyetja e Mamit: Si t\u00eb komunikoni me klient\u00ebt dhe t\u00eb konfirmoni sakt\u00ebsin\u00eb e ides\u00eb tuaj p\u00ebr biznes, n\u00ebse t\u00eb tjer\u00ebt po g\u00ebnjejn\u00eb?\u00bb. Ky lib\u00ebr ka vet\u00ebm 150 faqe, \u00ebsht\u00eb botuar n\u00eb gjuh\u00ebn ruse n\u00eb vitin 2015, por megjithat\u00eb, shumica e startupeve akoma nuk din\u00eb si t\u00eb kryejn\u00eb intervista t\u00eb tilla. <\/p>\n

Rreth meje<\/h3>\n

\nM\u00eb quajn\u00eb Igor Sheludko.
\nUn\u00eb jam nj\u00eb sip\u00ebrmarr\u00ebs n\u00eb fush\u00ebn e zhvillimit dhe shitjes s\u00eb softuerit q\u00eb nga viti 2000. Kam nj\u00eb arsimim t\u00eb lart\u00eb teknik. Karrier\u00ebn time e kam nisur si programues, gjithashtu kam drejtuar grupe t\u00eb vogla, duke u angazhuar n\u00eb zhvillimin e produkteve dhe zhvillimin e porosive.
\nTashm\u00eb ka 3 vjet q\u00eb punoj me Akceleratorin e Parkut IT t\u00eb Jugut (Rostov mbi Don) si mentor p\u00ebr projekte start-up. Gjat\u00eb k\u00ebsaj periudhe, p\u00ebrmes duarve t\u00eb mia si mentor individuali kan\u00eb kaluar m\u00eb shum\u00eb se 20 projekte, nd\u00ebrsa Akceleratori ka p\u00ebrfunduar m\u00eb shum\u00eb se 200 projekte gjithsej.<\/p>\n

\u00c7far\u00eb jan\u00eb \"intervistat problematike\"? <\/h3>\n

\n\u00cbsht\u00eb thjesht nj\u00eb bised\u00eb, ku ju b\u00ebni pyetjet e duhra. Gjat\u00eb k\u00ebsaj bisede, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb zbulohet p\u00ebrvoja e kaluar e intervistuarit n\u00eb lidhje me problemet q\u00eb na interesojn\u00eb. \u00cbsht\u00eb gjithashtu shum\u00eb e k\u00ebshillueshme t\u00eb regjistrohen pyetjet dhe p\u00ebrgjigjet e intervistuarit. Ideale \u00ebsht\u00eb t\u00eb regjistrohet biseda me nj\u00eb diktofon, q\u00eb m\u00eb pas t\u00eb mund t\u00eb sigurohemi p\u00ebr interpretimin e sakt\u00eb t\u00eb p\u00ebrgjigjeve.<\/p>\n

Rregulli nr. 1 \u2013 P\u00ebr t\u00eb zhvilluar bised\u00ebn na nevojitet nj\u00eb plan bisedimi<\/h3>\n

\nPlani i bised\u00ebs bazat n\u00eb hipotezat tuaja mbi nevojat e konsumator\u00ebve.
\nNj\u00eb opsion i mir\u00eb p\u00ebr planin \u00ebsht\u00eb harta e hipotezave, p\u00ebr t\u00eb cil\u00ebn kam shkruar n\u00eb k\u00ebt\u00eb raport habr.com\/ru\/post\/446436<\/a><\/noindex>.
\nPas nj\u00eb p\u00ebrsh\u00ebndetje t\u00eb sjellshme, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb flisni n\u00eb terma t\u00eb p\u00ebrgjithsh\u00ebm p\u00ebr \u00e7\u00ebshtjen q\u00eb d\u00ebshironi t\u00eb diskutoni, apo m\u00eb sakt\u00ebsisht \u2013 p\u00ebr at\u00eb q\u00eb d\u00ebshironi t\u00eb d\u00ebgjoni. Detyra juaj \u00ebsht\u00eb t\u00eb b\u00ebni q\u00eb bashk\u00ebbiseduesi t\u00eb flas\u00eb dhe ju t\u00eb d\u00ebgjoni. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb p\u00ebrcaktoni menj\u00ebher\u00eb q\u00ebndrimin e bashk\u00ebbiseduesit ndaj \u00e7\u00ebshtjeve q\u00eb ju interesojn\u00eb. Idealisht, kjo do t\u00eb duhej t\u00eb ishte e qart\u00eb madje edhe p\u00ebrpara caktimit t\u00eb takimit dhe koh\u00ebs s\u00eb bised\u00ebs. N\u00ebse biseda ndodhi papritur, duhet ta theksoni menj\u00ebher\u00eb p\u00ebr \u00e7far\u00eb do t\u00eb flisni. <\/p>\n

P\u00ebr t\u00eb p\u00ebrcaktuar q\u00ebndrimin e bashk\u00ebbiseduesit ndaj \u00e7\u00ebshtjes, mund t\u00eb p\u00ebrdorni pyetje si:
\nA ju \u00ebsht\u00eb ndodhur ndonj\u00ebher\u00eb ...?
\nA jeni p\u00ebrballur ndonj\u00ebher\u00eb me situat\u00ebn ...?
\nSa shpesh ju ndodh ...?
\nKur ishte hera e fundit q\u00eb jeni gjetur n\u00eb situat\u00ebn ...?
\nA ju shqet\u00ebson ...?
\nSi ndikon ... n\u00eb jet\u00ebn tuaj? \n<\/p><\/blockquote>\n

\n\u00cbnd\u00ebrroni q\u00eb biseduesi juaj mund t\u00eb mos ket\u00eb asgj\u00eb t\u00eb thot\u00eb p\u00ebr thelbin e \u00e7\u00ebshtjes dhe t\u00eb ket\u00eb tundimin t\u00eb flas\u00eb n\u00eb nj\u00eb tem\u00eb abstrakte, pa u bazuar n\u00eb p\u00ebrvoj\u00ebn personale. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb m\u00ebsoni t\u00eb dalloni situata t\u00eb tilla dhe t\u00eb mos e pranoni at\u00eb q\u00eb \u00ebsht\u00eb th\u00ebn\u00eb si fakte. Nj\u00eb bisedues pa p\u00ebrvoj\u00eb faktike mund t'ju ndihmoj\u00eb si nj\u00eb lidh\u00ebs me njer\u00ebz t\u00eb tjer\u00eb. K\u00ebrkoni prej tij t\u00eb ju prezantoj\u00eb me njohurit\u00eb e tij, t\u00eb cil\u00ebt kan\u00eb p\u00ebrvoj\u00eb faktike n\u00eb tem\u00ebn q\u00eb ju intereson.
\nHarta e hipotezave si nj\u00eb plan diskutimi \u00ebsht\u00eb shum\u00eb m\u00eb e praktike se nj\u00eb list\u00eb pyetjesh, skenari bisedar, ose ndonj\u00eb plan linear tjet\u00ebr, sepse biseduesi, duke u p\u00ebrgjigjur n\u00eb pyetjen tuaj, mund t\u00eb devijoj\u00eb n\u00eb nj\u00eb drejti t\u00eb papritur dhe jasht\u00eb asaj q\u00eb keni pritur. N\u00ebse biseduesi fillon t\u00eb flas\u00eb p\u00ebr \u00e7far\u00eb keni si hipoteza lidhur me probleme t\u00eb tjera, at\u00ebher\u00eb mund t\u00ebsh\u00ebni shpejt lidhjen e informacionit me hipotezat aktuale dhe t\u00eb vazhdoni t\u00eb thelloni problemet q\u00eb jan\u00eb ndikuar. M\u00eb pas, kur ai drejtim t\u00eb jet\u00eb shteruar, mund t\u00eb ktheheni n\u00eb \u00e7\u00ebshtjen e origjin\u00ebs.<\/p>\n

Rregulli nr. 2 \u2013 Mos lejoni t\u00eb flisni, jepni biseduesit mund\u00ebsin\u00eb t\u00eb shprehet. <\/h3>\n

\nGabimi m\u00eb i zakonsh\u00ebm i intervistuesve fillestar \u00ebsht\u00eb t\u00eb kalojn\u00eb n\u00eb nj\u00eb bised\u00eb ose madje nj\u00eb monolog, duke treguar me pasion p\u00ebr produktin e tyre. Kjo \u00ebsht\u00eb kategoria\u00e7isht e papranueshme. Sapo intervistuesi kupton se ju keni shpikur ose zhvilluar di\u00e7ka, ai ndalon s\u00eb foluri sinqerisht dhe fillon ose t'ju lavd\u00ebroj\u00eb, ose t\u00eb polemizoni me ju. Intervista kthehet n\u00eb nj\u00eb diskutim mbi produktin, shpesh ende t\u00eb pamatur, dhe filloni t\u00eb shk\u00ebmbeni fantazi dhe iluzionet. N\u00ebse kjo ndodh me ju gjat\u00eb intervist\u00ebs, at\u00ebher\u00eb kjo intervist\u00eb duhet t\u00eb konsiderohet e pasigurt.<\/p>\n

Rregulli Nr. 3 \u2013 B\u00ebni m\u00eb shum\u00eb pyetje t\u00eb hapura<\/h3>\n

\nP\u00ebrgjigjet \"po\", \"jo\", \"ndonj\u00ebher\u00eb\" dhe t\u00eb ngjashme japin shum\u00eb pak informacion. P\u00ebr t\u00eb marr\u00eb m\u00eb shum\u00eb informacion, b\u00ebni pyetje t\u00eb hapura \u2013 ato p\u00ebr t\u00eb cilat intervistuesi do t\u00eb duhet t\u00eb jap\u00eb nj\u00eb p\u00ebrgjigje t\u00eb detajuar.<\/p>\n

Shembuj t\u00eb pyetjeve t\u00eb detajuara:
\nA mund t\u00eb kujtoni nj\u00eb rast kur jeni ndodhur n\u00eb situat\u00ebn ...?
\nTregoni m\u00eb shum\u00eb se si ishte ... her\u00ebn e fundit?
\nA mund t\u00eb tregoni se si vepruat at\u00ebher\u00eb?
\nTregoni m\u00eb shum\u00eb se si e zgjidh\u00ebt k\u00ebt\u00eb problem?
\nA e b\u00ebni gjithmon\u00eb k\u00ebshtu?
\nN\u00eb raste t\u00eb ngjashme, \u00e7far\u00eb keni b\u00ebr\u00eb?
\nSi e zgjidhni k\u00ebt\u00eb problem tani?
\nCilat v\u00ebshtir\u00ebsi ju shkakton kjo zgjidhje?
\n\u00c7far\u00eb nuk ju p\u00eblqen n\u00eb zgjidhjen aktuale?
\nPse vepruat k\u00ebshtu?
\nCilat mund\u00ebsi t\u00eb tjera keni shqyrtuar?\n<\/p><\/blockquote>\n

\nSigurisht, pyetjet duhet t\u00eb adaptohen sipas rrjedh\u00ebs s\u00eb bised\u00ebs. N\u00ebse bashk\u00ebbiseduesi juaj tha se zgjidhja q\u00eb zgjodhi at\u00ebher\u00eb ishte e vetmja, nuk ka kuptim t\u00eb pyesni se cilat mund\u00ebsi tjera kishte shqyrtuar. Prandaj, skenari i bised\u00ebs \u00ebsht\u00eb m\u00eb pak i p\u00ebrshtatsh\u00ebm se nj\u00eb hart\u00eb hipotezash, por pa st\u00ebrvitje, mund t\u00eb mos arrini t\u2019i formulating pyetjet n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb. K\u00ebshtu q\u00eb st\u00ebrvituni me miqt\u00eb dhe bashk\u00ebthemeluesit tuaj.<\/p>\n

Rregulli nr. 4 - Pyesni sa m\u00eb konkretisht q\u00eb t\u00eb jet\u00eb e mundur dhe k\u00ebrkoni vler\u00ebn e zgjidhjeve t\u00eb problemeve t\u00eb klient\u00ebve.<\/h3>\n

\nP\u00ebrpiquni t\u00eb \"zbuluani\" detaje dhe fakte nga p\u00ebrvoja e bashk\u00ebbiseduesit, duke zbuluar numra specifik\u00eb, emra, data, periudha, numrin e p\u00ebrs\u00ebritjeve, vende, burime informacioni etj., pasi k\u00ebto fakte na japin informacion p\u00ebr t\u00eb vler\u00ebsuar nivelin e vet\u00ebdijes p\u00ebr problemet.
\nN\u00ebse nj\u00eb person pajtohet me ju se ka nj\u00eb problem me pesh\u00ebn e tep\u00ebrt dhe thot\u00eb se ushtrohet her\u00eb pas here, \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme t\u00eb zbuloni se sa shpesh ai merret me aktivitet sportif dhe \u00e7far\u00eb lloj sportesh. N\u00ebse ai p\u00ebrgjigjet se noton n\u00eb pishin\u00eb, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb zbulohet se sa shpesh viziton pishin\u00ebn, cila \u00ebsht\u00eb pishina, si e ka zgjedhur, n\u00eb \u00e7far\u00eb kohe ushtron, sa kalon n\u00eb not \u00e7do her\u00eb, sa koh\u00eb i duhet p\u00ebr k\u00ebt\u00eb, a ha pas aktivitetit fizik dhe p\u00ebrgjith\u00ebsisht, si \u00ebsht\u00eb dieta e tij. Kjo \u00ebsht\u00eb e r\u00ebnd\u00ebsishme, sepse e v\u00ebrteta ndodhet n\u00eb k\u00ebto fakte t\u00eb ve\u00e7anta.
\nNj\u00eb bashk\u00ebbisedues i keqkuptuar \u00e7on n\u00eb funksione t\u00eb panevojshme n\u00eb produkte dhe madje n\u00eb produkte q\u00eb askush nuk i nevojitet. Hipotezat q\u00eb nuk jan\u00eb verifikuar mjaft mir\u00eb \u00e7ojn\u00eb n\u00eb shpenzime t\u00eb konsiderueshme n\u00eb fazat e m\u00ebvonshme.
\nKuptimi i rrethanave t\u00eb ve\u00e7anta t\u00eb p\u00ebrvoj\u00ebs s\u00eb bashk\u00ebbiseduesit ndihmon n\u00eb zbules\u00ebn jo vet\u00ebm t\u00eb pranis\u00eb s\u00eb problemeve dhe vet\u00ebdijes s\u00eb tyre, por edhe vler\u00ebs s\u00eb zgjidhjes s\u00eb k\u00ebtyre problemeve.
\nVlera mund t\u00eb p\u00ebrfshihet n\u00eb p\u00ebrfitimin ekonomik ose kursimin, uljen e rreziqeve si financiare ashtu edhe ato t\u00eb reputacionit. <\/p>\n

Pyetje q\u00eb ndihmojn\u00eb n\u00eb zbules\u00ebn e vler\u00ebs:
\npse kjo \u00e7\u00ebshtje \u00ebsht\u00eb e r\u00ebnd\u00ebsishme p\u00ebr ju?
\n\u00c7far\u00eb rezultatesh keni arritur m\u00eb par\u00eb duke zgjidhur probleme t\u00eb ngjashme?
\n\u00c7far\u00eb ndodhte kur nuk e zgjidh\u00ebt k\u00ebt\u00eb problem?
\nN\u00eb \u00e7far\u00eb v\u00ebshtir\u00ebsish keni hasur?
\n\u00c7far\u00eb shpenzimesh ka shkaktuar kjo?
\n\u00c7far\u00eb keni humbur n\u00eb at\u00eb situat\u00eb?
\nSa koh\u00eb ose para keni shpenzuar p\u00ebr t\u00eb zgjidhur k\u00ebt\u00eb problem?\n<\/p><\/blockquote>\n

\nNj\u00eb nga rezultatet m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb intervistave p\u00ebr problemet \u00ebsht\u00eb gjetja e vler\u00ebs q\u00eb ka zgjidhja e problemeve p\u00ebr konsumator\u00ebt, e shprehur n\u00eb para ose koh\u00eb q\u00eb kursehet ose fitohet duke zgjidhur problemin.
\nN\u00ebse zbulojm\u00eb sa mesatarisht fiton ose kursen konsumatori duke zgjidhur problemin, ne mund t\u00eb p\u00ebrdorim k\u00ebt\u00eb si pik\u00ebnisje p\u00ebr t\u00eb vendosur \u00e7mimin e zgjidhjes ton\u00eb.<\/p>\n

Rregulli \u2116 5 \u2013 Pyesni vet\u00ebm p\u00ebr p\u00ebrvojat e kaluara dhe shmangni mendimet, reflektimet abstrakte dhe spekulimet p\u00ebr t\u00eb ardhmen.<\/p><\/blockquote>\n

\nKjo \u00ebsht\u00eb gabimi i dyt\u00eb m\u00eb i zakonsh\u00ebm i intervistuesve fillestar\u00eb \u2013 t\u00eb lejojn\u00eb bashk\u00ebbiseduesin t\u00eb mendoj\u00eb n\u00eb m\u00ebnyr\u00eb abstrakte \u2013 \u00e7far\u00eb do t\u00eb b\u00ebnte ai n\u00eb situat\u00ebn q\u00eb na intereson.
\nK\u00ebto mendime nuk kan\u00eb asnj\u00eb dobi t\u00eb drejtp\u00ebrdrejt\u00eb, pasi n\u00eb rastin e till\u00eb, biseduesi yn\u00eb mund t\u00eb reagoj\u00eb krejt ndryshe.
\nEksperimentet e shumta tregojn\u00eb se n\u00eb kushte rreziku, stresi, nevoje, dhe presion t\u00eb shoq\u00ebris\u00eb, njer\u00ebzit veprojn\u00eb ndryshe nga kur nuk ndihen n\u00eb rrezik.<\/p>\n

K\u00ebto jan\u00eb rregullat m\u00eb t\u00eb r\u00ebnd\u00ebsishme, respektimi i t\u00eb cilave do t'ju lejoj\u00eb t\u00eb filloni t\u00eb praktikoni intervista problematike.
\nJu rekomandoj fort t\u00eb lexoni librin e Rob Fitzpatrick, \"Pyetni maman\u00eb: Si t\u00eb komunikoni me klient\u00ebt dhe t\u00eb konfirmoni sakt\u00ebsin\u00eb e ides\u00eb suaj t\u00eb biznesit, kur t\u00eb gjith\u00eb rreth jush g\u00ebnjejn\u00eb?\" \u2013 \u00ebsht\u00eb i vog\u00ebl (af\u00ebr 150 faqe) dhe leht\u00eb i lexuesh\u00ebm.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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