{"id":30799,"date":"2019-10-31T21:37:29","date_gmt":"2019-10-31T18:37:29","guid":{"rendered":"https:\/\/prohoster.info\/blog\/5-osnovnyh-pravil-provedeniya-problemnyh-intervyu-dlya-vyyavleniya-potrebnostej-potrebitelej\/"},"modified":"2019-10-31T21:37:29","modified_gmt":"2019-10-31T18:37:29","slug":"5-osnovnyh-pravil-provedeniya-problemnyh-intervyu-dlya-vyyavleniya-potrebnostej-potrebitelej","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/5-osnovnyh-pravil-provedeniya-problemnyh-intervyu-dlya-vyyavleniya-potrebnostej-potrebitelej","title":{"rendered":"5 rregullat kryesore p\u00ebr zhvillimin e intervistave problematike p\u00ebr t\u00eb identifikuar nevojat e konsumator\u00ebve","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

N\u00eb k\u00ebt\u00eb artikull un\u00eb flas p\u00ebr parimet themelore t\u00eb zbardhjes s\u00eb s\u00eb v\u00ebrtet\u00ebs n\u00eb kushte kur bashk\u00ebbiseduesi nuk \u00ebsht\u00eb i prirur t\u00eb jet\u00eb plot\u00ebsisht i sinqert\u00eb. Shpeshher\u00eb, ju mashtrohen jo me q\u00ebllim t\u00eb keq, por p\u00ebr shkak t\u00eb shum\u00eb arsyeve t\u00eb tjera. P.sh., p\u00ebr shkak t\u00eb iluzioneve personale, kujtes\u00ebs s\u00eb dob\u00ebt ose p\u00ebr t\u00eb mos ju shqet\u00ebsuar. Shpesh, kur flasim p\u00ebr idet\u00eb tona, jemi t\u00eb prirur p\u00ebr vet\u00ebmashtim. Metodika e intervistave p\u00ebr problemet lejon identifikimin e fakt\u00ebve me nj\u00eb shkall\u00eb t\u00eb lart\u00eb besueshm\u00ebrie.
\n<\/a><\/noindex>
\nShumica d\u00ebrrmuese e bizneseve vdesin sepse ofrojn\u00eb nj\u00eb produkt q\u00eb nuk i nevojitet konsumator\u00ebve. Ky \u00ebsht\u00eb nj\u00eb citat i njohur i Eric Ries, autor i metodik\u00ebs Lean Startup.
\nSi t\u00eb mos bieni n\u00eb k\u00ebt\u00eb kurth me projektin tuaj? Zgjidhja \u00ebsht\u00eb e njohur - para se t\u00eb krijoni nj\u00eb produkt, duhet t\u00eb hulumtoni nevojat e konsumator\u00ebve potencial\u00eb p\u00ebrmes metodik\u00ebs s\u00eb intervistave p\u00ebr problemet. Nj\u00eb udh\u00ebzues p\u00ebrfundimtar p\u00ebr kryerjen e intervistave p\u00ebr problemet ndodhet n\u00eb librin e Rob Fitzpatrick \"Pyesni maman\u00eb: Si t\u00eb flisni me klient\u00ebt dhe t\u00eb konfirmoni t\u00eb qenit t\u00eb drejt\u00eb t\u00eb ideve tuaja biznesore, n\u00ebse t\u00eb gjith\u00eb po g\u00ebnjejn\u00eb?\". Ky lib\u00ebr ka vet\u00ebm 150 faqe, n\u00eb gjuh\u00ebn ruse \u00ebsht\u00eb botuar n\u00eb vitin 2015, megjithat\u00eb, shumica e startupeve ende nuk e din\u00eb si t\u00eb kryejn\u00eb intervista p\u00ebr problemet. <\/p>\n

P\u00ebr vet\u00eb<\/h3>\n

\nM\u00eb quajn\u00eb Igor Sheludyko.
\nUn\u00eb jam nj\u00eb sip\u00ebrmarr\u00ebs n\u00eb fush\u00ebn e zhvillimit dhe shitjes s\u00eb softuerit q\u00eb nga viti 2000. Kam nj\u00eb arsimin e lart\u00eb teknik. Aktivitetin tim profesional e kam filluar si programues, gjithashtu kam udh\u00ebhequr ekipe t\u00eb vogla, kam punuar n\u00eb zhvillim produktesh dhe porosish.
\nQ\u00eb prej 3 vitesh, kam bashk\u00ebpunuar me Akceleratorin e Parkut IT t\u00eb Jugut (shk. Rostov-na-Donu) si nj\u00eb ndihm\u00ebs p\u00ebr projekte startuese. Gjat\u00eb k\u00ebsaj kohe, p\u00ebrmes duarve t\u00eb mia si ndihm\u00ebs individual, kan\u00eb kaluar m\u00eb shum\u00eb se 20 projekte, dhe p\u00ebrmes Akceleratorit kan\u00eb kaluar m\u00eb shum\u00eb se 200 projekte.<\/p>\n

\u00c7far\u00eb jan\u00eb \"intervistat p\u00ebr problemet\"? <\/h3>\n

\nKjo \u00ebsht\u00eb thjesht nj\u00eb bised\u00eb, gjat\u00eb s\u00eb cil\u00ebs ju b\u00ebni pyetje t\u00eb duhura. Gjat\u00eb nj\u00eb bisede t\u00eb till\u00eb \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb zbulojm\u00eb p\u00ebrvoj\u00ebn faktike t\u00eb kaluar t\u00eb bashk\u00ebbiseduesit n\u00eb lidhje me problemet q\u00eb na interesojn\u00eb. \u00cbsht\u00eb shum\u00eb e d\u00ebshirueshme t\u00eb regjistroni pyetjet dhe p\u00ebrgjigjet e bashk\u00ebbiseduesit. Idealisht, duhet t\u00eb regjistrohet biseda me diktofoni, n\u00eb m\u00ebnyr\u00eb q\u00eb m\u00eb pas t\u00eb mund t\u00eb verifikohet sakt\u00ebsia e interpretimit t\u00eb p\u00ebrgjigjeve.<\/p>\n

Rregulli nr. 1 \u2013 P\u00ebr t\u00eb kryer bised\u00ebn na nevojitet nj\u00eb plan bisedash<\/h3>\n

\nPlani i bised\u00ebs bazohet n\u00eb hipotezat tuaja p\u00ebr nevojat e konsumator\u00ebve.
\nNj\u00eb opsion i mir\u00eb i planit \u00ebsht\u00eb nj\u00eb hart\u00eb hipotezash, p\u00ebr t\u00eb cil\u00ebn shkruajta n\u00eb k\u00ebt\u00eb artikull habr.com\/ru\/post\/446436<\/a><\/noindex>.
\nPas nj\u00eb p\u00ebrsh\u00ebndetjeje t\u00eb sjellshme, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb tregoni n\u00eb p\u00ebrgjith\u00ebsi se p\u00ebr \u00e7far\u00eb d\u00ebshironi t\u00eb flisni, ose m\u00eb sakt\u00eb \u2013 t\u00eb d\u00ebgjoni. Detyra juaj \u00ebsht\u00eb t\u00eb b\u00ebni q\u00eb t\u00eb flas\u00eb ai q\u00eb bisedon me ju, nd\u00ebrsa ju d\u00ebgjoni. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb zbulohet menj\u00ebher\u00eb q\u00ebndrimi i personit me t\u00eb cilin bisedoni ndaj problemeve q\u00eb ju interesojn\u00eb. Idealisht, kjo duhet zbuluar q\u00eb para caktimit t\u00eb takimit dhe koh\u00ebs s\u00eb bised\u00ebs. N\u00ebse biseda ndodh papritur, at\u00ebher\u00eb duhet t\u00eb sqaroni menj\u00ebher\u00eb p\u00ebr \u00e7far\u00eb do t\u00eb flisni. <\/p>\n

P\u00ebr t\u00eb zbuluar q\u00ebndrimin e personit me t\u00eb cilin bisedoni ndaj problemit, mund t\u00eb p\u00ebrdorni pyetje si:
\nA ju ka ndodhur ndonj\u00ebher\u00eb ...?
\nA keni p\u00ebrjetuar ndonj\u00ebher\u00eb situat\u00ebn ...?
\nSa shpesh ju ndodh ...?
\nKur ka qen\u00eb hera e fundit q\u00eb keni qen\u00eb n\u00eb situat\u00ebn ...?
\nA ju shqet\u00ebson ...?
\nSi ndikon ... n\u00eb jet\u00ebn tuaj? \n<\/p><\/blockquote>\n

\nMund t\u00eb ndodh\u00eb q\u00eb personi me t\u00eb cilin bisedoni t\u00eb mos ket\u00eb asgj\u00eb p\u00ebr t\u00eb th\u00ebn\u00eb p\u00ebr \u00e7\u00ebshtjen dhe t\u00eb jet\u00eb t\u00ebrhequr p\u00ebr t\u00eb folur n\u00eb nj\u00eb tem\u00eb t\u00eb caktuar n\u00eb m\u00ebnyr\u00eb abstrakte, jo mbi p\u00ebrvoj\u00ebn personale. Duhet t\u00eb m\u00ebsoni t\u00eb dalloni situatat e tilla dhe t\u00eb mos e perceptoni at\u00eb q\u00eb \u00ebsht\u00eb th\u00ebn\u00eb si fakte. Nj\u00eb bisedues q\u00eb nuk ka p\u00ebrvoj\u00eb faktike mund t\u00eb jet\u00eb i dobish\u00ebm p\u00ebr ju si nj\u00eb lidhje me njer\u00ebz t\u00eb tjer\u00eb. K\u00ebrkoni q\u00eb ai t\u00eb ju prezantoj\u00eb me njohurit\u00eb e tij, q\u00eb kan\u00eb p\u00ebrvoj\u00ebn faktike p\u00ebr tem\u00ebn q\u00eb ju intereson.
\nHarta e hipotezave si nj\u00eb plan bisedash \u00ebsht\u00eb shum\u00eb m\u00eb e p\u00ebrshtatshme se lista e pyetjeve, skenari i bised\u00ebs ose ndonj\u00eb plan tjet\u00ebr linear, pasi biseduesi, duke iu p\u00ebrgjigjur pyetjes tuaj, mund t\u00eb devijoj\u00eb krejt\u00ebsisht nga ajo q\u00eb prisni. N\u00ebse biseduesi fillon t\u00eb flas\u00eb p\u00ebr at\u00eb q\u00eb keni si hipoteza, t\u00eb lidhura me probleme t\u00eb tjera, ju mund t\u00eb sh\u00ebnoni shpejt lidhjen e informacionit me hipotezat aktuale dhe t\u00eb vazhdoni t\u00eb hidhni posht\u00eb pyetjet e prekura. Pastaj, kur kjo drejtim t\u00eb jet\u00eb shteruar, mund t\u00eb ktheheni te problemi fillestar.<\/p>\n

Rregulli \u2116 2 \u2013 Mos lejoni q\u00eb t\u00eb flisni, lejoni q\u00eb biseduesi t\u00eb flas\u00eb. <\/h3>\n

\nGabimi m\u00eb i zakonsh\u00ebm i intervistuesve fillestar\u00eb \u00ebsht\u00eb t\u00eb kalojn\u00eb n\u00eb nj\u00eb bised\u00eb ose madje nj\u00eb monolog, duke treguar me pasion p\u00ebr produktin e tyre. Kjo \u00ebsht\u00eb kategoria q\u00eb nuk duhet ndjekur. Sa her\u00eb q\u00eb intervistuesi kupton se keni shpikur ose krijuar di\u00e7ka, ai fillon t\u00eb flas\u00eb me pak sinqeritet dhe p\u00ebrmend ose ju lavd\u00ebron, ose fillon t\u00eb diskutoj\u00eb me ju. Intervista kthehet n\u00eb nj\u00eb diskutim p\u00ebr produktin, zakonisht akoma t\u00eb paekzistuesh\u00ebm, dhe ju filloni t\u00eb shk\u00ebmbeni fantazi dhe iluzione. N\u00ebse kjo ndodhi gjat\u00eb intervist\u00ebs, at\u00ebher\u00eb intervista duhet t\u00eb konsiderohet e pasakt\u00eb.<\/p>\n

Rregulli nr. 3 \u2013 B\u00ebni m\u00eb shum\u00eb pyetje t\u00eb hapura<\/h3>\n

\nP\u00ebrgjigjet \"po\", \"jo\", \"ndonj\u00ebher\u00eb\" dhe t\u00eb ngjashme japin shum\u00eb pak informacion. P\u00ebr t\u00eb marr\u00eb m\u00eb shum\u00eb informacion, b\u00ebni pyetje t\u00eb hapura \u2013 ato p\u00ebr t\u00eb cilat intervistuesi do t\u00eb duhet t\u00eb jap\u00eb nj\u00eb p\u00ebrgjigje t\u00eb detajuar.<\/p>\n

Shembuj t\u00eb pyetjeve t\u00eb detajuara:
\nMund t\u00eb kujtoni nj\u00eb rast kur keni qen\u00eb n\u00eb situat\u00ebn ...?
\nTregoni m\u00eb shum\u00eb se si ... ka qen\u00eb her\u00ebn e fundit?
\nMund t\u00eb tregoni se si vepruat at\u00ebher\u00eb?
\nTregoni m\u00eb shum\u00eb si e zgjidh\u00ebt k\u00ebt\u00eb problem?
\nA veproni gjithmon\u00eb k\u00ebshtu?
\nSi jeni sjell\u00eb n\u00eb raste t\u00eb tjera t\u00eb ngjashme?
\nSi e zgjidhni k\u00ebt\u00eb problem tani?
\nCilat v\u00ebshtir\u00ebsi ju shkakton ky zgjidhje?
\n\u00c7far\u00eb nuk ju p\u00eblqen n\u00eb zgjidhjen aktuale?
\nPse vepruat k\u00ebshtu?
\nCilat mund\u00ebsi t\u00eb tjera keni shqyrtuar?\n<\/p><\/blockquote>\n

\nNatyrisht, pyetjet duhet t\u00eb adaptohen sipas rrjedh\u00ebs s\u00eb bised\u00ebs. N\u00ebse intervistuesi ju tha se n\u00eb at\u00eb moment zgjidhja e zgjedhur ishte e vetmja, nuk \u00ebsht\u00eb e nevojshme t\u00eb pyesni cilat mund\u00ebsi ka shqyrtuar. Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb arsye, skenari i bised\u00ebs \u00ebsht\u00eb m\u00eb pak i p\u00ebrshtatsh\u00ebm se nj\u00eb hart\u00eb hipotezash, megjithat\u00eb pa st\u00ebrvitje, ndoshta nuk do t\u00eb jeni n\u00eb gjendje t\u00eb krijoni pyetje gjat\u00eb bised\u00ebs. Prandaj, st\u00ebrvituni me miqt\u00eb dhe bashk\u00ebthemeluesit tuaj.<\/p>\n

Rregulli nr. 4 \u2013 B\u00ebni pyetje sa m\u00eb t\u00eb sakta dhe k\u00ebrkoni vler\u00ebn e zgjidhjeve p\u00ebr problemet e konsumator\u00ebve<\/h3>\n

\nP\u00ebrpiquni t\u00eb \"zhbuloni\" detaje dhe fakte nga p\u00ebrvoja e intervistuesit, duke m\u00ebsuar numra konkret\u00eb, emra, data, periudha, numra p\u00ebrs\u00ebritjesh, vende, burime informacioni, etj., pasi k\u00ebto fakte na ofrojn\u00eb informacionin p\u00ebr t\u00eb vler\u00ebsuar nivelin e vet\u00ebdijes p\u00ebr problemet.
\nN\u00ebse nj\u00eb person \u00ebsht\u00eb dakord me ju se ka nj\u00eb problem me pesh\u00ebn e tepruar dhe thot\u00eb se b\u00ebn sport nga koha n\u00eb koh\u00eb, \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme t\u00eb zbulohet me sa shpesh merret me t\u00eb dhe cilat lloje sportesh praktikon. N\u00ebse ai p\u00ebrgjigjet se noton n\u00eb pishin\u00eb, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb kuptohet se sa shpesh e viziton pishin\u00ebn, cil\u00ebn pishin\u00eb e zgjodhi, n\u00eb \u00e7far\u00eb kohe st\u00ebrvitet, sa noton n\u00eb nj\u00eb her\u00eb, sa koh\u00eb i nevojitet, a ha pas aktivitetit fizik dhe n\u00eb p\u00ebrgjith\u00ebsi, si ushqehet. Kjo \u00ebsht\u00eb e r\u00ebnd\u00ebsishme, sepse n\u00eb k\u00ebto fakte specifike q\u00ebndron e v\u00ebrteta.
\nNj\u00eb njeri i kuptuar keq ndikon n\u00eb funksionet e panevojshme n\u00eb produkte dhe madje n\u00eb produkte q\u00eb nuk kan\u00eb fare nevoj\u00eb. Hipotezat q\u00eb nuk jan\u00eb verifikuar mjaftuesh\u00ebm sjellin shpenzime t\u00eb r\u00ebnd\u00ebsishme n\u00eb fazat e m\u00ebvonshme.
\nKuptimi i rrethanave specifike t\u00eb p\u00ebrvoj\u00ebs s\u00eb biseduesit ndihmon n\u00eb zbardhjen jo vet\u00ebm t\u00eb pranis\u00eb s\u00eb problemeve dhe vet\u00ebdijes p\u00ebr to, por gjithashtu t\u00eb vler\u00ebs s\u00eb zgjidhjes s\u00eb k\u00ebtyre problemeve.
\nVlera mund t\u00eb p\u00ebrfshij\u00eb p\u00ebrfitimin ekonomik ose kursimin, zvog\u00eblimin e rreziqeve si financiare ashtu edhe reputacionale. <\/p>\n

Pyetjet q\u00eb ndihmojn\u00eb n\u00eb zbardhjen e vler\u00ebs:
\nPse \u00ebsht\u00eb kaq e r\u00ebnd\u00ebsishme p\u00ebr ju zgjidhja e k\u00ebtij problemi?
\nCilat rezultate keni arritur m\u00eb par\u00eb duke zgjidhur probleme t\u00eb ngjashme?
\n\u00c7far\u00eb ndodhi kur nuk e zgjidhnit k\u00ebt\u00eb problem?
\n\u00c7far\u00eb v\u00ebshtir\u00ebsish ju solli kjo?
\n\u00c7far\u00eb shpenzimesh ju shkaktoi kjo?
\n\u00c7far\u00eb po humbnisnit n\u00eb at\u00eb situat\u00eb?
\nSa koh\u00eb ose para keni shpenzuar p\u00ebr t\u00eb zgjidhur k\u00ebt\u00eb problem?\n<\/p><\/blockquote>\n

\nNj\u00eb nga rezultatet m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb intervistave p\u00ebr probleme \u00ebsht\u00eb gjetja e vler\u00ebs s\u00eb zbuluar p\u00ebr zgjidhjet e problemeve t\u00eb konsumator\u00ebve, e shprehur n\u00eb para ose koh\u00eb q\u00eb kursen ose fiton kur zgjidhet problemi.
\nN\u00ebse e kuptojm\u00eb se sa mesatarisht do t\u00eb fitoj\u00eb ose do t\u00eb kursej\u00eb konsumatori duke zgjidhur problemin, ne mund t\u00eb nxjerrim nj\u00eb pik\u00eb nisjeje p\u00ebr caktimin e \u00e7mimit p\u00ebr zgjidhjen ton\u00eb.<\/p>\n

Rregulli nr. 5 \u2013 Pyesni vet\u00ebm p\u00ebr p\u00ebrvojat e kaluar dhe shmangni mendimet, reflektimet abstrakte dhe diskutimet p\u00ebr t\u00eb ardhmen.<\/p><\/blockquote>\n

\nKjo \u00ebsht\u00eb gabimi i dyt\u00eb m\u00eb i zakonsh\u00ebm i intervistuesve fillestar\u00eb \u2013 t\u00eb lejojn\u00eb biseduesin t\u00eb spekulloj\u00eb n\u00eb m\u00ebnyr\u00eb abstrakte - \u00e7far\u00eb do t\u00eb b\u00ebnte ai n\u00eb situat\u00ebn q\u00eb na intereson.
\nK\u00ebto refleksione nuk sjellin asnj\u00eb p\u00ebrfitim t\u00eb drejtp\u00ebrdrejt\u00eb, pasi n\u00eb nj\u00eb situat\u00eb t\u00eb till\u00eb, bashk\u00ebbiseduesi yn\u00eb mund t\u00eb veproj\u00eb krejt ndryshe.
\nEksperimentet e shumta tregojn\u00eb se n\u00eb kushte rreziku, stresi, nevoje, dhe presioni nga shoq\u00ebria, njer\u00ebzit veprojn\u00eb ndryshe nga sa veprojn\u00eb kur nuk kan\u00eb k\u00ebrc\u00ebnime.<\/p>\n

K\u00ebto jan\u00eb rregullat m\u00eb themelore, zbatimi i t\u00eb cilave do t'ju lejoj\u00eb t\u00eb filloni praktik\u00ebn e zhvillimit t\u00eb intervistave problematike.
\nUn\u00eb do t\u00eb rekomandoja me ngulm t\u00eb lexoni librin e Rob Fitpatrick, \"Pyesni maman\u00eb: Si t\u00eb komunikoni me klient\u00ebt dhe t\u00eb konfirmoni t\u00eb drejt\u00ebn e ides\u00eb suaj t\u00eb biznesit kur t\u00eb gjith\u00eb po g\u00ebnjejn\u00eb?\" \u2013 \u00ebsht\u00eb e vog\u00ebl (rreth 150 faqe) dhe leht\u00ebsisht e lexueshme.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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