{"id":32618,"date":"2019-10-31T21:48:00","date_gmt":"2019-10-31T18:48:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/v-chem-sila-i-slabost-rynka-hostinga\/"},"modified":"2019-10-31T21:48:00","modified_gmt":"2019-10-31T18:48:00","slug":"v-chem-sila-i-slabost-rynka-hostinga","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/v-chem-sila-i-slabost-rynka-hostinga","title":{"rendered":"N\u00eb \u00e7far\u00eb konsiston forc\u00eb dhe dob\u00ebsi e tregut t\u00eb hostimit","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"N\u00eb
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P\u00ebrdoruesit ndryshojn\u00eb, por ofruesit e sh\u00ebrbimeve t\u00eb hostimit dhe cloud-it jo. Kjo \u00ebsht\u00eb ideja kryesore e fol\u00ebsit indian dhe miliarderit Bhavin Turakhia, me t\u00eb cilin ai foli n\u00eb ekspozit\u00ebn nd\u00ebrkomb\u00ebtare p\u00ebr sh\u00ebrbimet e cloud-it dhe hostimit CloudFest.\n<\/p>\n

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Ne ishim gjithashtu atje, biseduam shum\u00eb me ofruesit dhe shit\u00ebsit, dhe disa nga mendimet e Turakhia-s i konsideruam n\u00eb p\u00ebrputhje me sentimentet e p\u00ebrgjithshme. Ve\u00e7an\u00ebrisht p\u00ebr tregun rus, ne e p\u00ebrkthyer fjalimin e tij.<\/p>\n

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P\u00ebr fol\u00ebsin<\/strong>. N\u00eb vitin 1997, n\u00eb mosh\u00ebn 17 vje\u00e7are, Bhavin Turakhia s\u00eb bashku me v\u00ebllain themeloi kompanin\u00eb e hostimit Directi. N\u00eb vitin 2014, Endurance International Group e bleu Directi p\u00ebr 160 milion dollar\u00eb. Tani Turakhia \u00ebsht\u00eb duke zhvilluar aplikacionin e mesazheve Flock dhe sh\u00ebrbime t\u00eb tjera, m\u00eb pak t\u00eb njohura n\u00eb Rusi: Radix, CodeChef, Ringo, Media.net dhe Zeta. Ai vet\u00eb e quan veten nj\u00eb evangelist t\u00eb startupeve dhe sip\u00ebrmarr\u00ebs t\u00eb seris\u00eb.<\/p><\/blockquote>\n

N\u00eb CloudFest, Turakhia paraqiti nj\u00eb analiz\u00eb SWOT t\u00eb tregut t\u00eb hostimit dhe cloud-it. Ai foli p\u00ebr pik\u00ebt e forta dhe t\u00eb dob\u00ebta t\u00eb industris\u00eb, mund\u00ebsit\u00eb dhe k\u00ebrc\u00ebnimet. K\u00ebtu ne sjellim nj\u00eb transkript t\u00eb fjalimit t\u00eb tij me disa shkurtiza.\n<\/p>\n

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Regjistrimin e plot\u00eb t\u00eb fjalimit mund t\u00eb shihni n\u00eb YouTube<\/a><\/noindex>, nd\u00ebrsa nj\u00eb p\u00ebrmbledhje t\u00eb shkurt\u00ebr n\u00eb anglisht mund ta lexoni n\u00eb raportin CloudFest<\/a><\/noindex>.\n<\/p>\n

\n\"N\u00eb
\nBhavin Turakhia, foto CloudFest<\/i><\/p>\n

Forca: audienc\u00eb e madhe<\/h2>\n

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Mund ta imagjinoni, ata q\u00eb ishin prezent n\u00eb CloudFest kontrollojn\u00eb 90% t\u00eb internetit bot\u00ebror. Tani p\u00ebr tani jan\u00eb regjistruar m\u00eb shum\u00eb se 200 milion emra domenesh dhe ueb-faqesh (sh\u00ebn. red. \u2014 tashm\u00eb 300 milion), 60 milion prej tyre jan\u00eb krijuar vet\u00ebm n\u00eb nj\u00eb vit! Shumica e pronar\u00ebve t\u00eb k\u00ebtyre ueb-faqeve punojn\u00eb drejtp\u00ebrdrejt ose t\u00ebrthorazi p\u00ebrmes kompanive q\u00eb u mblodh\u00ebn k\u00ebtu. Kjo \u00ebsht\u00eb nj\u00eb forc\u00eb e pabesueshme p\u00ebr t\u00eb gjith\u00eb ne!\n<\/p>\n

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Mund\u00ebsia: akses n\u00eb biznese t\u00eb reja<\/h2>\n

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Sa her\u00eb q\u00eb nj\u00eb sip\u00ebrmarr\u00ebs ka nj\u00eb ide, ai zgjedh nj\u00eb domen, fillon nj\u00eb ueb-faqe, blen hostimin \u2014 kujdeset p\u00ebr m\u00ebnyr\u00ebn se si do t\u00eb paraqitet biznesi i tij n\u00eb internet. Ai shkon te ofruesi deri sa t\u00eb pun\u00ebsoj\u00eb punonj\u00ebsin e par\u00eb dhe t\u00eb regjistroj\u00eb mark\u00ebn tregtare. Ai ndryshon emrin e kompanis\u00eb duke u orientuar nga domenet e lira. \u00c7do nj\u00eb prej nesh ndikon n\u00eb rrug\u00ebn e tij t\u00eb biznesit n\u00eb nj\u00eb m\u00ebnyr\u00eb apo n\u00eb nj\u00eb tjet\u00ebr. Ne jemi literally n\u00eb themel t\u00eb \u00e7do ideje biznesi.\n<\/p>\n

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Google, Microsoft ose Amazon nuk u b\u00ebn\u00eb befas gjigant\u00eb, ata filluan me Sergey dhe Larry, Paul dhe Bill, etj. T\u00eb gjitha fillon me iden\u00eb e nj\u00eb ose dy personave, dhe ne, ofruesit e hostimit ose cloud, mund t\u00eb marrim pjes\u00eb n\u00eb rritjen e saj nga nj\u00eb pup\u00eb deri n\u00eb nj\u00eb flutur, nga nj\u00eb kompani e vog\u00ebl n\u00eb nj\u00eb korporat\u00eb me 500, 5,000 dhe 50,000 njer\u00ebz. Mund t\u00eb fillojm\u00eb me nj\u00eb n\u00ebnshtrues dhe ta ndihmojm\u00eb at\u00eb: n\u00eb marketing, n\u00eb mbledhjen e lead-eve, n\u00eb fitimin e klient\u00ebve, si dhe me mjetet p\u00ebr komunikim dhe bashk\u00ebpunim.\n<\/p>\n

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K\u00ebrc\u00ebnimi: p\u00ebrdoruesit kan\u00eb ndryshuar<\/h2>\n

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Gjat\u00eb dhjet\u00eb viteve t\u00eb fundit, sjellja e konsumator\u00ebve ka ndryshuar radikalisht: brezi i baby boom-it \u00ebsht\u00eb z\u00ebvend\u00ebsuar nga milenial\u00ebt dhe brezi Z. Kemi marr\u00eb smartphone, automjete pa shofer, inteligjenc\u00eb artificiale dhe shum\u00eb gj\u00ebra t\u00eb tjera q\u00eb kan\u00eb ndryshuar dramatikisht modelet e sjelljes. Do t\u00eb flas p\u00ebr disa trende t\u00eb r\u00ebnd\u00ebsishme p\u00ebr industrin\u00eb. Tani p\u00ebrdoruesit:\n<\/p>\n

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Marrin me qira, jo blejn\u00eb<\/h3>\n

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N\u00ebse m\u00eb par\u00eb ishte e r\u00ebnd\u00ebsishme t\u00eb kesh gj\u00ebra, tani thjesht i marim ato me qira. P\u00ebr m\u00eb tep\u00ebr, ne nuk marrim n\u00eb pron\u00ebsi nj\u00eb aktiv, por mund\u00ebsin\u00eb p\u00ebr ta p\u00ebrdorur at\u00eb p\u00ebr nj\u00eb periudh\u00eb t\u00eb caktuar, - duam ta marrim Uber ose Airbnb si shembuj. Nga modeli i pron\u00ebsis\u00eb kaluam n\u00eb modelin e aksesit.\n<\/p>\n

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Disa vite m\u00eb par\u00eb n\u00eb k\u00ebt\u00eb konferenc\u00eb diskutuam p\u00ebr hostimin, shitjen e server\u00ebve, rafteve ose hap\u00ebsir\u00ebs n\u00eb data-center. Sot flasim p\u00ebr marrjen me qira t\u00eb kapaciteteve llogaritur n\u00eb cloud. Dita Nd\u00ebrkomb\u00ebtare e Hostimit (World Hosting Day, WHD) \u00ebsht\u00eb shnd\u00ebrruar n\u00eb nj\u00eb festival cloud - CloudFest.\n<\/p>\n

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D\u00ebshirojn\u00eb nj\u00eb nd\u00ebrfaqe komode<\/h3>\n

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Ishte nj\u00eb koh\u00eb kur p\u00ebrdoruesit prisnin vet\u00ebm funksionalitet nga nd\u00ebrfaqja: m\u00eb nevojitet nj\u00eb buton p\u00ebr t\u00eb zgjidhur detyr\u00ebn time. Tani k\u00ebrkesa ka ndryshuar.\n<\/p>\n

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Softueri duhet t\u00eb jet\u00eb jo vet\u00ebm i dobish\u00ebm, por edhe i bukur dhe elegant. Ai duhet t\u00eb ket\u00eb shpirt! <\/strong>K\u00ebndet e sh\u00ebmbujve t\u00eb bezdissh\u00ebm dhe gri kan\u00eb dal\u00eb nga moda. Tani p\u00ebrdoruesit presin q\u00eb UX dhe nd\u00ebrfaqet t\u00eb jen\u00eb elegante, t\u00eb rehatshme dhe t\u00eb k\u00ebndshme.\n<\/p>\n

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Zgjedhin vet\u00eb<\/h3>\n

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Dikur, nj\u00eb njeri kur k\u00ebrkonte nj\u00eb elektricist, konsultonte nj\u00eb fqinj, restoranti zgjidhej sipas rekomandimeve t\u00eb njohurve, dhe pushimet planifikoheshin p\u00ebrmes nj\u00eb agjencie turizmi. T\u00eb gjitha k\u00ebto ishin para se t\u00eb shfaqeshin Yelp, TripAdvisor, UberEATS dhe sh\u00ebrbime t\u00eb tjera rekomanduese. Tani p\u00ebrdoruesit marrin vendime duke b\u00ebr\u00eb hulumtim t\u00eb tyre.\n<\/p>\n

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Kjo i p\u00ebrket edhe industris\u00eb ton\u00eb. Ka qen\u00eb nj\u00eb koh\u00eb kur blerja e softuerit nuk kalonte pa biseduar me dik\u00eb q\u00eb mund t\u00eb thoshte: \"Hej, n\u00ebse t\u00eb nevojitet nj\u00eb CRM, p\u00ebrdor k\u00ebt\u00eb; dhe p\u00ebr menaxhimin e personelit, merr k\u00ebt\u00eb tjet\u00ebr\". P\u00ebrdoruesit tani nuk kan\u00eb nevoj\u00eb p\u00ebr konsulent\u00eb, ata gjejn\u00eb p\u00ebrgjigje p\u00ebrmes G2 Crowd, Capterra, ose madje edhe Twitter.\n<\/p>\n

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Prandaj tani po zhvillohet marketingu i p\u00ebrmbajtjes. Q\u00ebllimi i tij \u00ebsht\u00eb t\u00eb tregoj\u00eb klientit n\u00eb cilat situata produkti i kompanis\u00eb mund t'i jet\u00eb i dobish\u00ebm, dhe n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb t\u00eb ndihmoj\u00eb n\u00eb k\u00ebrkim.\n<\/p>\n

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K\u00ebrkojn\u00eb zgjidhje t\u00eb shpejta<\/h3>\n

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M\u00eb par\u00eb, kompanit\u00eb zhvillonin programet vet\u00eb ose instalonin software nga shit\u00ebsit dhe e konfiguroni at\u00eb p\u00ebr veten e tyre, duke angazhuar profesionist\u00eb IT. Por koha e gjigant\u00ebve korporativ\u00eb, ku ishte e mundur zhvillimi i brendsh\u00ebm, ka kaluar. Tani gjith\u00e7ka rrotullohet rreth kompanive t\u00eb vogla ose ekipeve t\u00eb vogla brenda organizatave t\u00eb m\u00ebdha. Ata mund t\u00eb gjejn\u00eb nj\u00eb sistem CRM, menaxher detyrash, mjete p\u00ebr komunikim dhe bashk\u00ebpunim n\u00eb nj\u00eb minut\u00eb. T\u00eb instalojn\u00eb ato shpejt dhe t\u00eb fillojn\u00eb p\u00ebrdorimin e tyre.\n<\/p>\n

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N\u00ebse e shikoni industrin\u00eb ton\u00eb, p\u00ebrdoruesit nuk paguajn\u00eb m\u00eb mij\u00ebra dollar\u00eb dizajner\u00ebve t\u00eb uebit p\u00ebr t\u00eb zhvilluar nj\u00eb faqe. Ata mund ta krijojn\u00eb dhe ta instalojn\u00eb faqen vet\u00eb, ashtu si\u00e7 mund t\u00eb b\u00ebjn\u00eb shum\u00eb gj\u00ebra t\u00eb tjera. Ky trend vazhdon t\u00eb zhvillohet dhe t\u00eb na ndikoj\u00eb.\n<\/p>\n

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An\u00eb e dob\u00ebt: ofruesit nuk ndryshojn\u00eb<\/h2>\n

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Jo vet\u00ebm q\u00eb jan\u00eb ndryshuar p\u00ebrdoruesit, por edhe konkurrenca.\n<\/p>\n

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Dy dekada m\u00eb par\u00eb, kur isha pjes\u00eb e k\u00ebsaj industrie dhe po filloja nj\u00eb kompani hostimi, ne t\u00eb gjith\u00eb shisnim t\u00eb nj\u00ebjtin produkt (hostim t\u00eb ndar\u00eb, VPS ose server\u00eb t\u00eb dedikuar) n\u00eb t\u00eb nj\u00ebjt\u00ebn m\u00ebnyr\u00eb (tre ose kat\u00ebr planet tarifore me X Mb hap\u00ebsir\u00eb disku, X Mb RAM, X llogari postare). Kjo vazhdon edhe sot, 20 vjet ne t\u00eb gjith\u00eb shesim t\u00eb nj\u00ebjt\u00ebn gj\u00eb!<\/strong>\n<\/p>\n

\n\"N\u00eb
\nBhavin Turakhia, foto CloudFest<\/i><\/p>\n

N\u00eb ofertat tona nuk kishte inovacione, nuk kishte kreativitet. Ne konkurronim vet\u00ebm me \u00e7mimin dhe zbritjet p\u00ebr sh\u00ebrbime t\u00eb tjera (p\u00ebr shembull, domenet), dhe ofruesit e ndryshonin sipas gjuh\u00ebs s\u00eb mb\u00ebshtetjes dhe vendndodhjes fizike t\u00eb server\u00ebve.\n<\/p>\n

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Por \u00e7do gj\u00eb u ndryshua dramatikisht. Vet\u00ebm tre vjet m\u00eb par\u00eb, 1% e faqeve n\u00eb SHBA ishin krijuar me Wix (kjo \u00ebsht\u00eb vet\u00ebm nj\u00eb nga kompanit\u00eb q\u00eb, sipas mendimit tim, ndihmon n\u00eb nd\u00ebrtimin e nj\u00eb produkti t\u00eb shk\u00eblqyer). N\u00eb vitin 2018, kjo shif\u00ebr arriti 6%. Rritje gjasht\u00ebshe vet\u00ebm n\u00eb nj\u00eb treg!\n<\/p>\n

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Kjo \u00ebsht\u00eb nj\u00eb tjet\u00ebr konfirmim se p\u00ebrdoruesit tani preferojn\u00eb zgjidhjet e gatshme, dhe nd\u00ebrfaqja ka marr\u00eb nj\u00eb r\u00ebnd\u00ebsi t\u00eb jasht\u00ebzakonshme. \u00abcPanel imi p\u00ebrball\u00eb atij t\u00ebndin, ose plani im i hostingut p\u00ebrball\u00eb atij t\u00ebndit\u00bb \u2014 kjo nuk funksionon m\u00eb. Tani, beteja p\u00ebr klientin ndodh n\u00eb nivelin e p\u00ebrvoj\u00ebs s\u00eb p\u00ebrdoruesit.<\/strong> Fiton ai q\u00eb ofron nd\u00ebrfaqen m\u00eb t\u00eb mir\u00eb, sh\u00ebrbimin m\u00eb t\u00eb mir\u00eb dhe mund\u00ebsit\u00eb m\u00eb t\u00eb mira.\n<\/p>\n

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Kujtoje<\/h2>\n

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Tregu ka nj\u00eb fuqi t\u00eb jasht\u00ebzakonshme: qasje n\u00eb nj\u00eb audienc\u00eb t\u00eb gjer\u00eb dhe fillimin e \u00e7do biznesi t\u00eb ri. Ofruesit i besohen. Por p\u00ebrdoruesit dhe konkurrenca kan\u00eb ndryshuar, dhe ne vazhdojm\u00eb t\u00eb shesim produkte t\u00eb nj\u00ebjta. Ne nuk jemi n\u00eb t\u00eb v\u00ebrtet\u00eb t\u00eb ndrysh\u00ebm! P\u00ebr mua, kjo \u00ebsht\u00eb nj\u00eb problem q\u00eb duhet t\u00eb zgjidhet p\u00ebr t\u00eb monetizuar mund\u00ebsit\u00eb q\u00eb kemi.\n<\/p>\n

Nj\u00eb minut\u00eb motivimi<\/b><\/p>\n

Pas fjalimit, Turakhia dha nj\u00eb intervist\u00eb t\u00eb shkurt\u00ebr p\u00ebr Christian Dawson nga i2Coalition, ku u shpreh\u00ebn disa k\u00ebshilla p\u00ebr sip\u00ebrmarr\u00ebsit. Ato nuk jan\u00eb shum\u00eb origjinale, por do t\u00eb ishte e pavend t\u00eb mos i p\u00ebrmendnim k\u00ebtu.\n<\/p>\n

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