{"id":32618,"date":"2019-10-31T21:48:00","date_gmt":"2019-10-31T18:48:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/v-chem-sila-i-slabost-rynka-hostinga\/"},"modified":"2019-10-31T21:48:00","modified_gmt":"2019-10-31T18:48:00","slug":"v-chem-sila-i-slabost-rynka-hostinga","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/v-chem-sila-i-slabost-rynka-hostinga","title":{"rendered":"\u00c7far\u00eb \u00ebsht\u00eb fuqia dhe dob\u00ebsia e tregut t\u00eb hostimit","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u00c7far\u00eb
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P\u00ebrdoruesit po ndryshojn\u00eb, nd\u00ebrsa ofruesit e hostimit dhe sh\u00ebrbimeve cloud jo. Kjo \u00ebsht\u00eb pjesa kryesore e fjalimit t\u00eb sip\u00ebrmarr\u00ebsit indian dhe miliarderit Bhavin Turakhia, i cili e mbajti at\u00eb n\u00eb ekspozit\u00ebn nd\u00ebrkomb\u00ebtare t\u00eb sh\u00ebrbimeve cloud dhe hostimit CloudFest.\n<\/p>\n

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Edhe ne ishim atje, biseduam shum\u00eb me ofruesit dhe shit\u00ebsit, dhe disa nga mendimet e fjalimit t\u00eb Turakhia ishin n\u00eb p\u00ebrputhje me ndjenjat e p\u00ebrgjithshme. N\u00eb m\u00ebnyr\u00eb t\u00eb ve\u00e7ant\u00eb p\u00ebr tregun rus, ne e p\u00ebrktheu fjalimin e tij.<\/p>\n

<\/a><\/noindex><\/p>\n

Rreth fol\u00ebsit<\/strong>. N\u00eb vitin 1997, n\u00eb mosh\u00ebn 17-vje\u00e7are, Bhavin Turakhia s\u00eb bashku me v\u00ebllain e tij themeluan kompanin\u00eb e hostimit Directi. N\u00eb vitin 2014, Grupi Endurance International e bleu Directi p\u00ebr 160 milion dollar\u00eb. Tani, Turakhia po zhvillon mesazherin Flock dhe sh\u00ebrbime t\u00eb tjera, t\u00eb panjohura n\u00eb Rusi: Radix, CodeChef, Ringo, Media.net dhe Zeta. Ai vet\u00eb e quajt\u00eb veten evangelist t\u00eb startupeve dhe sip\u00ebrmarr\u00ebs serial.<\/p><\/blockquote>\n

N\u00eb CloudFest, Turakhia paraqiti nj\u00eb analize SWOT t\u00eb tregut t\u00eb hostimit dhe cloud. Ai flet p\u00ebr pik\u00ebpamjet e forta dhe t\u00eb dob\u00ebta t\u00eb industris\u00eb, mund\u00ebsit\u00eb dhe k\u00ebrc\u00ebnimet. K\u00ebtu ne ofrojm\u00eb nj\u00eb p\u00ebrmbledhje t\u00eb fjalimit t\u00eb tij me disa p\u00ebrjashtime.\n<\/p>\n

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Regjistrimin e plot\u00eb t\u00eb fjalimit mund ta shikoni n\u00eb YouTube<\/a><\/noindex>, dhe nj\u00eb p\u00ebrmbledhje t\u00eb shkurt\u00ebr n\u00eb anglisht lexoni n\u00eb raportin CloudFest<\/a><\/noindex>.\n<\/p>\n

\n\"\u00c7far\u00eb
\nBhavin Turakhia, foto CloudFest<\/i><\/p>\n

Forca: nj\u00eb audienc\u00eb e madhe<\/h2>\n

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Mund ta imagjinoni, pjes\u00ebmarr\u00ebsit n\u00eb CloudFest kontrollojn\u00eb 90% t\u00eb internetit t\u00eb bot\u00ebs. Aktualisht jan\u00eb regjistruar mbi 200 milion emra domain dhe faqesh (Sh\u00ebnim i redaktorit \u2014 tashm\u00eb 300 milion). 60 milion prej tyre jan\u00eb krijuar vet\u00ebm brenda nj\u00eb viti! Shumica e pronar\u00ebve t\u00eb k\u00ebtyre faqeve punojn\u00eb drejtp\u00ebrdrejt ose t\u00ebrthorazi p\u00ebrmes kompanive q\u00eb jan\u00eb k\u00ebtu. Kjo \u00ebsht\u00eb nj\u00eb forc\u00eb e pabesueshme p\u00ebr t\u00eb gjith\u00eb ne!\n<\/p>\n

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Mund\u00ebsia: qasje n\u00eb biznese t\u00eb reja<\/h2>\n

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Sapo nj\u00eb sip\u00ebrmarr\u00ebs ka nj\u00eb ide, ai zgjodhi nj\u00eb domain, lan\u00e7oi nj\u00eb website, bleu hosting \u2014 kujdeset p\u00ebr m\u00ebnyr\u00ebn se si do t\u00eb paraqitet biznesi i tij n\u00eb internet. Ai ndjek ofruesin p\u00ebrpara se t\u00eb pun\u00ebsoj\u00eb punonj\u00ebsin e par\u00eb dhe t\u00eb regjistroj\u00eb mark\u00ebn tregtare. Ai ndryshon emrin e kompanis\u00eb duke u orientuar n\u00eb emrat e domain\u00ebve t\u00eb lir\u00eb. \u00c7do nga ne n\u00eb nj\u00eb m\u00ebnyr\u00eb ose nj\u00eb tjet\u00ebr ka ndikim n\u00eb udh\u00ebn e biznesit t\u00eb tij. Ne jemi me t\u00eb v\u00ebrtet\u00eb n\u00eb themel t\u00eb \u00e7do ideje biznesi.\n<\/p>\n

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Google, Microsoft, ose Amazon nuk u b\u00ebn\u00eb menj\u00ebher\u00eb t\u00eb m\u00ebdhenj; ata filluan me Sergey dhe Larry, Paul dhe Bill, etj. N\u00eb themel t\u00eb gjith\u00e7kaje q\u00ebndron ideja e nj\u00eb ose dy personave, dhe ne, ofruesit e hostimit ose t\u00eb sh\u00ebrbimeve n\u00eb \u043e\u0431\u043b\u0430\u043a, mund t\u00eb marrim pjes\u00eb n\u00eb rritjen e saj nga kokone n\u00eb flutur, nga nj\u00eb kompani t\u00eb vog\u00ebl n\u00eb nj\u00eb korporat\u00eb me 500, 5,000 dhe 50,000 t\u00eb pun\u00ebsuar. Mund t\u00eb fillojm\u00eb me nj\u00eb sip\u00ebrmarr\u00ebs dhe ta ndihmojm\u00eb at\u00eb: n\u00eb marketing, grumbullimin e lead-eve, fitimin e klient\u00ebve, si dhe me mjetet p\u00ebr komunikim dhe bashk\u00ebpunim.\n<\/p>\n

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K\u00ebrc\u00ebnimi: p\u00ebrdoruesit jan\u00eb nd\u00ebrruar<\/h2>\n

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N\u00eb dhjet\u00eb vitet e fundit, sjellja e konsumator\u00ebve ka ndryshuar drastikisht: gjenerata e baby-boomer-\u00ebve \u00ebsht\u00eb z\u00ebvend\u00ebsuar nga milenial\u00ebt dhe gjenerata Z. Kan\u00eb dal\u00eb smartphone-t, automjetet e pilotuara dhe inteligjenca artificiale, dhe shum\u00eb gj\u00ebra t\u00eb tjera q\u00eb e kan\u00eb ndryshuar n\u00eb m\u00ebnyr\u00eb dramatike sjelljen. Do t'ju flas p\u00ebr disa trende t\u00eb r\u00ebnd\u00ebsishme p\u00ebr industrin\u00eb. Tani p\u00ebrdoruesit:\n<\/p>\n

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Marrin me qira, jo blejn\u00eb<\/h3>\n

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N\u00ebse m\u00eb par\u00eb ishte e r\u00ebnd\u00ebsishme t\u00eb ishe pronar i gj\u00ebrave, tani ne thjesht i marrim ato me qira. P\u00ebr m\u00eb tep\u00ebr, ne po marrim me qira jo asetet, por mund\u00ebsin\u00eb p\u00ebr t'i p\u00ebrdorur ato p\u00ebr nj\u00eb koh\u00eb t\u00eb caktuar \u2014 mjafton t\u00eb shikoni Uber ose Airbnb. Nga modeli i pron\u00ebsis\u00eb, ne kaluam n\u00eb modelin e aksesit.\n<\/p>\n

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Disa vjet m\u00eb par\u00eb n\u00eb k\u00ebt\u00eb konferenc\u00eb diskutonim p\u00ebr hosting, shitjen e server\u00ebve, rafteve ose hap\u00ebsir\u00ebs n\u00eb qendrat tona t\u00eb t\u00eb dh\u00ebnave. Sot flasim p\u00ebr qiran\u00eb e kapaciteteve t\u00eb l\u00ebvizsh\u00ebm n\u00eb re. Dita Bot\u00ebrore e Hostimit (World Hosting Day, WHD) \u00ebsht\u00eb shnd\u00ebrruar n\u00eb nj\u00eb festival cloud \u2014 CloudFest.\n<\/p>\n

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D\u00ebshirojn\u00eb nj\u00eb nd\u00ebrfaqe t\u00eb k\u00ebndshme<\/h3>\n

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Ishte nj\u00eb koh\u00eb kur p\u00ebrdoruesit prisnin vet\u00ebm funksionalitetin nga nd\u00ebrfaqja: m\u00eb nevojitet nj\u00eb buton, me ndihm\u00ebn e t\u00eb cilit do ta zgjidh problemin tim. Tani k\u00ebrkesat jan\u00eb ndryshuar.\n<\/p>\n

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Programi duhet t\u00eb jet\u00eb jo vet\u00ebm i dobish\u00ebm, por gjithashtu i bukur dhe elegant. Ai duhet t\u00eb ket\u00eb shpirt! <\/strong>K\u00ebndet gri dhe t\u00eb pashquara jan\u00eb jasht\u00eb mod\u00ebs. Tani p\u00ebrdoruesit presin q\u00eb UX dhe nd\u00ebrfaqet t\u00eb jen\u00eb elegante, komode dhe arg\u00ebtuese.\n<\/p>\n

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Zgjedhin vet\u00eb<\/h3>\n

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Dikur, nj\u00eb person q\u00eb k\u00ebrkonte nj\u00eb elektrik kishte nevoj\u00eb p\u00ebr k\u00ebshilla nga fqinj\u00ebt, restoranti zgjidhej sipas rekomandimeve t\u00eb njohurve, dhe pushimet planifikoheshin p\u00ebrmes agjencive turistike. T\u00eb gjitha k\u00ebto ishin para se t\u00eb shfaqeshin sh\u00ebrbimet rekomanduese si Yelp, TripAdvisor, UberEATS dhe t\u00eb tjer\u00eb. Tani p\u00ebrdoruesit marrin vendime duke b\u00ebr\u00eb hulumtimet e tyre.\n<\/p>\n

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Kjo i p\u00ebrket edhe industris\u00eb ton\u00eb. Kishte nj\u00eb koh\u00eb kur blerja e softuer\u00ebve k\u00ebrkonte biseda me dik\u00eb q\u00eb mund t\u00eb thoshte: \u00abHej, n\u00ebse t\u00eb nevojitet nj\u00eb CRM, p\u00ebrdor k\u00ebt\u00eb; dhe p\u00ebr menaxhimin e burimeve njer\u00ebzore, merr k\u00ebt\u00eb\u00bb. Tani p\u00ebrdoruesit nuk kan\u00eb nevoj\u00eb p\u00ebr k\u00ebshilltar\u00eb; ata gjejn\u00eb p\u00ebrgjigje p\u00ebrmes G2 Crowd, Capterra ose madje edhe Twitter.\n<\/p>\n

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Prandaj, tani po zhvillohet marketingu i p\u00ebrmbajtjes. Q\u00ebllimi i tij \u00ebsht\u00eb t\u00eb tregoj\u00eb klientit n\u00eb cilat situata produkti i kompanis\u00eb mund t\u00eb jet\u00eb i dobish\u00ebm dhe k\u00ebshtu t\u00eb ndihmoj\u00eb n\u00eb k\u00ebrkimin e tij.\n<\/p>\n

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K\u00ebrkojn\u00eb zgjidhje t\u00eb shpejta<\/h3>\n

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M\u00eb par\u00eb, kompanit\u00eb zhvillonin programet vet\u00eb ose instalonin softuerin e shit\u00ebsit dhe e p\u00ebrshtatnin at\u00eb p\u00ebr veten, duke angazhuar profesionist\u00eb t\u00eb IT. Por koha e korporatave t\u00eb m\u00ebdha, ku ishte e mundur zhvillimi i brendsh\u00ebm, ka p\u00ebrfunduar. Tani gjith\u00e7ka ndikohet nga kompani t\u00eb vogla ose ekipe t\u00eb vogla brenda organizatave t\u00eb m\u00ebdha. Ata mund t\u00eb gjejn\u00eb p\u00ebr nj\u00eb minut\u00eb nj\u00eb sistem CRM, menaxher detyrash, mjete p\u00ebr komunikim dhe bashk\u00ebpunim. T\u00eb vendosin shpejt dhe t\u00eb fillojn\u00eb ta p\u00ebrdorin.\n<\/p>\n

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N\u00ebse e shikoni industrin\u00eb ton\u00eb, p\u00ebrdoruesit nuk paguajn\u00eb m\u00eb mij\u00ebra dollar\u00eb dizajner\u00ebve t\u00eb webit p\u00ebr zhvillimin e nj\u00eb faqeje. Ata mund ta krijojn\u00eb dhe ta vendosin vet\u00eb faqen, ashtu si\u00e7 mund t\u00eb b\u00ebjn\u00eb shum\u00eb gj\u00ebra t\u00eb tjera. Ky trend vazhdon t\u00eb rritet dhe t\u00eb na ndikoj\u00eb.\n<\/p>\n

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Pika e dob\u00ebt: ofruesit nuk ndryshojn\u00eb<\/h2>\n

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Nuk kan\u00eb ndryshuar vet\u00ebm p\u00ebrdoruesit, por edhe konkurrenca.\n<\/p>\n

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Dy dekada m\u00eb par\u00eb, kur isha pjes\u00eb e k\u00ebsaj industrie dhe po hapja nj\u00eb kompani hostimi, ne t\u00eb gjith\u00eb shisnim t\u00eb nj\u00ebjtin produkt (hosting t\u00eb ndar\u00eb, VPS ose servera t\u00eb dedikuar) n\u00eb t\u00eb nj\u00ebjt\u00ebn m\u00ebnyr\u00eb (tre ose kat\u00ebr plane me X MB hap\u00ebsir\u00eb n\u00eb disk, X MB memorie RAM, X llogari emaili). Kjo vazhdon edhe tani, P\u00ebr 20 vjet, ne t\u00eb gjith\u00eb shesim t\u00eb nj\u00ebjt\u00ebn gj\u00eb!<\/strong>\n<\/p>\n

\n\"\u00c7far\u00eb
\nBhavin Turakhia, foto CloudFest<\/i><\/p>\n

N\u00eb ofertat tona nuk kishte inovacione, nuk kishte kreativitet. Ne konkuruam vet\u00ebm me \u00e7mimin dhe zbritjet p\u00ebr sh\u00ebrbime shtes\u00eb (p.sh., domainet), dhe ofruesit dalloheshin sipas gjuh\u00ebs s\u00eb mb\u00ebshtetjes dhe vendndodhjes fizike t\u00eb server\u00ebve.\n<\/p>\n

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Por \u00e7do ndryshim dramatik. Vet\u00ebm tre vjet m\u00eb par\u00eb, 1% e faqeve n\u00eb SHBA u krijuan me ndihm\u00ebn e Wix (kjo \u00ebsht\u00eb vet\u00ebm nj\u00eb nga kompanit\u00eb q\u00eb, sipas mendimit tim, ndihmon n\u00eb nd\u00ebrtimin e nj\u00eb produkti t\u00eb jasht\u00ebzakonsh\u00ebm). N\u00eb vitin 2018, kjo shif\u00ebr arriti tashm\u00eb 6%. Rritje gjasht\u00ebrrore vet\u00ebm n\u00eb nj\u00eb treg!\n<\/p>\n

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Kjo \u00ebsht\u00eb nj\u00eb tjet\u00ebr konfirmim se tani p\u00ebrdoruesit preferojn\u00eb zgjidhje t\u00eb gatshme, nd\u00ebrsa nd\u00ebrfaqja merr nj\u00eb r\u00ebnd\u00ebsi t\u00eb jasht\u00ebzakonshme. \u00abCPanel-i im kund\u00ebr tuajit, ose paketi im i hostimit kund\u00ebr tuajit\u00bb \u2014 nuk funksionon m\u00eb k\u00ebshtu. Tani, beteja p\u00ebr klientin zhvillohet n\u00eb nivelin e p\u00ebrvoj\u00ebs s\u00eb p\u00ebrdoruesit.<\/strong> Ajo q\u00eb fiton \u00ebsht\u00eb ai q\u00eb ofron nd\u00ebrfaqen m\u00eb t\u00eb mir\u00eb, sh\u00ebrbimin m\u00eb t\u00eb mir\u00eb dhe mund\u00ebsit\u00eb m\u00eb t\u00eb mira.\n<\/p>\n

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Mbaj mend<\/h2>\n

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Tregu ka nj\u00eb fuqi t\u00eb jasht\u00ebzakonshme: akses n\u00eb nj\u00eb audienc\u00eb t\u00eb madhe dhe fillimin e \u00e7do biznesi t\u00eb ri. Provider\u00ebt kan\u00eb besim. Por p\u00ebrdoruesit dhe konkurenca kan\u00eb ndryshuar, nd\u00ebrsa ne vazhdojm\u00eb t\u00eb ofrojm\u00eb produkte t\u00eb nj\u00ebjta. Ne nuk dallojm\u00eb me t\u00eb v\u00ebrtet\u00eb! p\u00ebr mua, kjo \u00ebsht\u00eb nj\u00eb problem q\u00eb duhet t\u00eb zgjidhet p\u00ebr t\u00eb monetizuar mund\u00ebsit\u00eb q\u00eb kemi.\n<\/p>\n

Nj\u00eb minut\u00eb motivimi<\/b><\/p>\n

Pas performanc\u00ebs, Turakhia dha nj\u00eb intervist\u00eb t\u00eb shkurt\u00ebr p\u00ebr Kristian Dawson nga i2Coalition, ku shprehu disa k\u00ebshilla p\u00ebr sip\u00ebrmarr\u00ebsit. Ato nuk jan\u00eb shum\u00eb origjinale, por do t\u00eb ishte e padrejt\u00eb t'i l\u00ebm\u00eb pa p\u00ebrmendur.\n<\/p>\n

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