{"id":35164,"date":"2019-10-31T22:02:40","date_gmt":"2019-10-31T19:02:40","guid":{"rendered":"https:\/\/prohoster.info\/blog\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi\/"},"modified":"2019-10-31T22:02:40","modified_gmt":"2019-10-31T19:02:40","slug":"otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/novosti-interneta\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi","title":{"rendered":"P\u00ebrgjigjet p\u00ebr pyetjet tuaja rreth arsyes p\u00ebrse \u00ebsht\u00eb e nevojshme nj\u00eb botues p\u00ebr publikimin e nj\u00eb libri","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"P\u00ebrgjigjet
\n
\nP\u00ebrsh\u00ebndetje! Ne kemi publikuar librin e tret\u00eb dhe n\u00eb komentet e postit, ju pyet\u00ebt se p\u00ebrse \u00ebsht\u00eb e nevojshme nj\u00eb botim. N\u00eb rastin ton\u00eb, kjo \u00ebsht\u00eb dyfish e r\u00ebnd\u00ebsishme, sepse punojm\u00eb me let\u00ebr dhe kemi nj\u00eb rrjet shp\u00ebrndarjeje \u2014 pra, p\u00ebrse nevojitet nj\u00eb botues? <\/p>\n

P\u00ebrgjigjet atje jan\u00eb mjaft t\u00eb qarta n\u00eb nj\u00eb nivel t\u00eb par\u00eb \u2014 pra, kjo nuk \u00ebsht\u00eb biznesi yn\u00eb. Por n\u00ebse k\u00ebrkon thell\u00eb, mund t\u00eb zbulosh shum\u00eb gj\u00ebra interesante. Un\u00eb kam k\u00ebrkuar dhe gjetur gjysm\u00eb t\u00eb v\u00ebrtetash nga MIF. Doli se ata ndajn\u00eb t\u00eb dh\u00ebna dhe histori p\u00ebr at\u00eb q\u00eb b\u00ebjn\u00eb me librat. Doli se kemi procese t\u00eb ngjashme t\u00eb lansimit (ata me libra, ne me loj\u00ebra), por ka disa nuanca. <\/p>\n

Pra, mir\u00ebseerdh\u00ebt n\u00eb postimin \"\u00e7far\u00eb nuk e dini p\u00ebr tregun e librit rus\". Dhe po, atje ka disa gj\u00ebra t\u00eb \u00e7uditshme.
\n<\/a><\/noindex><\/p>\n

Nj\u00eb pyetje e pafajshme: \u00e7far\u00eb b\u00ebn nj\u00eb botues?<\/h2>\n

\nMerr p\u00ebrsip\u00ebr rreziqet, ofron sh\u00ebrbime p\u00ebrgatitjeje t\u00eb librit dhe maket\u00ebs, shp\u00ebrndarje, PR dhe promovim. <\/p>\n

\u00c7far\u00eb rreziqesh ka?<\/h2>\n

\nN\u00ebse sjell nj\u00eb dor\u00ebshkrim n\u00eb botim dhe ai i p\u00eblqen k\u00ebshillit redaktues, botuesi mund t\u00eb t\u00eb ofroj\u00eb ta publikoje librin n\u00eb skem\u00ebn \"ne marrim licenc\u00ebn, ti merr royalties\". Pra, kjo \u00ebsht\u00eb historia standarde. Royalties, p\u00ebr nj\u00eb lib\u00ebr t\u00eb printuar, jan\u00eb 10% dhe shum\u00eb m\u00eb t\u00eb larta p\u00ebr versionin elektronik. Kjo llogaritet nga \u00e7mimi i d\u00ebrgimit nga botuesi, q\u00eb do t\u00eb thot\u00eb rreth gjysm\u00eb \u00e7mimi n\u00eb raft. Kur ka dy autor\u00eb, royalties ndahen n\u00eb dy pjes\u00eb, por n\u00eb total del pak m\u00eb shum\u00eb se 10%. Kam d\u00ebgjuar nga Maks Kotin p\u00ebr nj\u00eb kufi prej 15% n\u00eb botime t\u00eb tjera, por nuk e kam par\u00eb. Ndoshta ishin vitet e n\u00ebnt\u00ebdhjeta t\u00eb dhunshme. <\/p>\n

Pra, botuesi investon n\u00eb p\u00ebrgatitjen e librit p\u00ebr printim (kjo \u00ebsht\u00eb pak m\u00eb pak se gjysm\u00eb viti), \u00e7mimi i tirazhit dhe promovimi. N\u00eb total del m\u00eb shum\u00eb se nj\u00eb milion rubla ruse (por pjesa m\u00eb e madhe e k\u00ebsaj b\u00ebhet me pun\u00eb). N\u00ebse libri nuk funksionon \u2014 nuk humb asgj\u00eb, sepse nuk ke paguar as p\u00ebr redaktorin, as p\u00ebrkorrektorin, as p\u00ebr p\u00ebrgatitjen, as p\u00ebr printimin e tirazhit. Thjesht merr nj\u00eb shum\u00eb t\u00eb vog\u00ebl royalties. <\/p>\n

Derisa gjith\u00e7ka \u00ebsht\u00eb si n\u00eb bot\u00ebn e tavolinave. Vet\u00ebm se p\u00ebrqindja e hyrjes p\u00ebr MIF n\u00eb let\u00ebrsin\u00ebjo-fiktsion \u00ebsht\u00eb pak m\u00eb e lart\u00eb, dhe p\u00ebrqindja e \"fluturimit\" \u00ebsht\u00eb pak m\u00eb e ul\u00ebt. Vler\u00ebsimi i tyre \u00ebsht\u00eb rreth 10:1, q\u00eb do t\u00eb thot\u00eb q\u00eb nga 10 libra, 1 mbetet p\u00ebr ribotim. Para disa dit\u00ebsh, pas k\u00ebsaj pyetje, ata publikuan statistik\u00ebn p\u00ebr kat\u00ebr muajt e par\u00eb t\u00eb vitit 2018 \u2014 \u00e7do kat\u00ebrti lib\u00ebr kishte ribotim. Por ndodhin periudha m\u00eb t\u00eb pakta t\u00eb suksesshme. <\/p>\n

Vler\u00ebsimi yn\u00eb i sakt\u00eb p\u00ebr vitin e kaluar \u2014 p\u00ebr ribotim, 27% e loj\u00ebrave, parashikimi p\u00ebr k\u00ebt\u00eb vit \u00ebsht\u00eb 34%. <\/p>\n

\u00c7far\u00eb \u00ebsht\u00eb nj\u00eb lib\u00ebr i mir\u00eb n\u00eb Rusi?<\/h2>\n

\n3000 libra t\u00eb shitura p\u00ebr nj\u00eb vit \u2014 \u00ebsht\u00eb e shk\u00eblqyer. 10,000 \u2014 bestseller (kujto, m\u00eb par\u00eb kam th\u00ebn\u00eb p\u00ebr 20,000, t\u00eb dyja vler\u00ebsimet jan\u00eb subjektive dhe jan\u00eb marr\u00eb nga ekspert\u00eb t\u00eb ndrysh\u00ebm). Ky \u00ebsht\u00eb informacion p\u00ebr let\u00ebr, pasi letra \u00ebsht\u00eb formati kryesor i botimit. Megjithat\u00eb, n\u00eb rastin ton\u00eb me \"Biznesin p\u00ebr veten\", fal\u00eb jush, t\u00eb cil\u00ebt duken m\u00ebse t\u00eb pak\u00ebnaqur t\u00eb pranojn\u00eb d\u00ebrgesat me 1500 rubla minimum, versionet elektronike t\u00eb librit jan\u00eb shitur tri her\u00eb m\u00eb shum\u00eb se ato fizike. Kjo \u00ebsht\u00eb nj\u00eb rast shum\u00eb i rrall\u00eb p\u00ebr tregun. <\/p>\n

N\u00eb rastin e nj\u00eb loje t\u00eb tavolin\u00ebs, rreth histori \u00ebsht\u00eb ndryshe, por ne mendojm\u00eb n\u00eb ciklet. P\u00ebr ne \u00ebsht\u00eb e r\u00ebnd\u00ebsishme cikli i shitjes dhe n\u00eb raste t\u00eb rralla portofoli. K\u00ebt\u00eb vit ne shikojm\u00eb q\u00eb 1000 kuti t\u00eb shiten n\u00eb muajin e par\u00eb pas lan\u00e7imit t\u00eb produktit (dhe ai ndodh dy jav\u00eb pas shfaqjes s\u00eb kutis\u00eb n\u00eb dyqanin e par\u00eb, sepse kutit\u00eb duhet t\u00eb udh\u00ebtojn\u00eb deri n\u00eb Jug-Sakhalinsk). M\u00eb par\u00eb ka qen\u00eb tri jav\u00eb; tani, konkretisht p\u00ebr Jug-Sakhalinsk, Vladivostok dhe Novosibirsk, lan\u00e7imi ndodh pak m\u00eb von\u00eb. Pra, 1000 cop\u00eb n\u00eb muajin e par\u00eb t\u00eb promovimit \u2014 kjo \u00ebsht\u00eb forcimi i promovimit, praktikisht, kalim n\u00eb kategorin\u00eb A. Trazhi p\u00ebr gjasht\u00eb muaj \u2014 po ashtu. N\u00ebse trazhi nuk \u00ebsht\u00eb shitur p\u00ebr gjasht\u00eb muaj dhe loja nuk na nevojitet p\u00ebr formimin e linj\u00ebs \u2014 ne e heqim nga prodhimi. Nj\u00eb shembull loje q\u00eb e mbajm\u00eb me shitje relativisht t\u00eb vogla \u2014 \"Projekti Manhattan\" (por tani, tirazhi i kaluar ka kaluar, nd\u00ebrsa i ri ende nuk ka ardhur). <\/p>\n

Tirazhet e para i b\u00ebjm\u00eb p\u00ebr loj\u00ebra me 2-5 mij\u00eb cop\u00eb. MIF b\u00ebn nj\u00eb tirazh t\u00eb par\u00eb prej 3-5 mij\u00eb p\u00ebr biznes dhe zhvillim personal, dhe pak m\u00eb shum\u00eb (4-6 mij\u00eb) p\u00ebr tem\u00ebn e f\u00ebmij\u00ebve-prind\u00ebr. N\u00eb segmentin e let\u00ebrsis\u00eb artistike, tirazhet jan\u00eb m\u00eb t\u00eb larta, por aty dalin shum\u00eb autor\u00eb t\u00eb njohur. P\u00eblleshin mund t\u00eb ket\u00eb 70 mij\u00eb tirazh t\u00eb par\u00eb, p\u00ebr shembull. Me buxhetin p\u00ebr promovim n\u00eb p\u00ebrputhje. N\u00ebse libri ka treguar rezultate t\u00eb mira n\u00eb tregjet per\u00ebndimore dhe ka pritshm\u00ebri t\u00eb forta nga rrjetet, tirazhi i par\u00eb i non-fiktionit mund t\u00eb jet\u00eb deri n\u00eb 10,000 cop\u00eb.<\/p>\n

\u00c7far\u00eb jan\u00eb sh\u00ebrbimet p\u00ebrgatitore t\u00eb librit dhe maket\u00ebs?<\/h2>\n

\nK\u00ebto jan\u00eb gj\u00ebrat q\u00eb mund t'i blesh ve\u00e7mas n\u00eb t\u00eb nj\u00ebjtin Ridero, nga freelancer\u00ebt ose n\u00eb nj\u00eb agjensi reklamuese, por p\u00ebrfshihen n\u00eb paket\u00ebn e botimit. Dhe b\u00ebhen m\u00eb cil\u00ebsore dhe me p\u00ebrgjegj\u00ebsin\u00eb p\u00ebr rezultatet p\u00ebrfundimtare, sesa jasht\u00eb (pasi nuk ka \"t\u00eb shp\u00ebrndar\u00eb\" n\u00eb nd\u00ebrlidhje). <\/p>\n

Redaktuesi <\/b>\u2014 ai si sihet si sihet si sihet. N\u00eb rastin ton\u00eb, ai ndjek logjik\u00ebn (\"k\u00ebt\u00eb kapitull k\u00ebtu, k\u00ebt\u00eb p\u00ebrgjith\u00ebsisht, ky k\u00ebtu nuk \u00ebsht\u00eb i qart\u00eb, dhe k\u00ebtu duhet t\u00eb shkruhet nj\u00eb kapitull tjet\u00ebr, n\u00eb faqe 115 do t\u00eb jepni nj\u00eb tabel\u00eb me numra n\u00eb vend t\u00eb poezis\u00eb, o jo kaq t\u00eb m\u00ebdha, le t\u00eb jen\u00eb m\u00eb pak numra\") dhe k\u00ebshtu me radh\u00eb. Pra, \u00ebsht\u00eb njeriu m\u00eb i dobish\u00ebm, n\u00ebse nuk keni shkruar di\u00e7ka shkencore. Redaktori kujdeset q\u00eb libri i p\u00ebrfunduar t\u00eb jet\u00eb i mir\u00eb. P\u00ebr lexuesin, jo p\u00ebr ju. Sipas kontrat\u00ebs, ndonj\u00ebher\u00eb ka keqkuptime me autorin, prandaj n\u00eb versionin baz\u00eb ka pika t\u00eb rrepta q\u00eb redaktori nga iteracioni i tret\u00eb t\u00eb ndryshimeve gjithmon\u00eb ka t\u00eb drejt\u00eb. Redaktori im p\u00ebr her\u00ebn e tret\u00eb ishte Tatyana Rapaport, dhe gjith\u00e7ka shkoi mrekullisht. Fal\u00ebnderoj edhe Olga Svitova, duket se pik\u00ebrisht ajo shqyrtoi propozita t\u00eb ve\u00e7anta n\u00eb frym\u00ebn: \"k\u00ebtu \u00ebsht\u00eb ajo q\u00eb d\u00ebshironit t\u00eb thoni, dhe k\u00ebtu \u00ebsht\u00eb ajo q\u00eb lexuesi do t\u00eb mendoj\u00eb\". <\/p>\n

Redaktori shkencor<\/b> \u2014 k\u00ebshtu, n\u00ebse shkruani shkenc\u00eb populore, dikur ju fryn n\u00eb vesh shoku major. M\u00eb sakt\u00eb, nj\u00eb person q\u00eb ka njohuri p\u00ebr tem\u00ebn. MIF vet\u00eb gjen m\u00ebsues universitar\u00eb p\u00ebr tem\u00ebn (zakonisht doktor\u00eb shkencash) dhe bie dakord me ta. Ndoshta mund t\u00eb gjeni nj\u00eb redaktor shkencor edhe vet\u00eb, por n\u00eb k\u00ebt\u00eb rast do t\u00eb ket\u00eb di\u00e7ka si nj\u00eb garanci q\u00eb t\u00eb dy p\u00ebrgjigjeni p\u00ebr sakt\u00ebsin\u00eb e tekstit. K\u00ebtu shembull<\/a><\/noindex> libra me redaktor shkencor. <\/p>\n

Pastaj Korrigjuesi <\/b>\u2014 ai kontrollon gabimet dhe i korrigjon ato. Kam p\u00ebrjetuar gjithmon\u00eb p\u00ebrvoja t\u00eb trishtueshme me korrigjuesit p\u00ebr shkak t\u00eb gjuh\u00ebs bisedore, e cila i nxjerr jasht\u00eb vetes. Dhe ata adhuriojn\u00eb t\u00eb z\u00ebvend\u00ebsojn\u00eb terma t\u00eb sakt\u00eb me sinonime (ndodhi pas leximin t\u00eb tret\u00eb t\u00eb tekstit pas redaktimit), q\u00eb sjell nota t\u00eb \u00ebmbla \u00e7mendurie n\u00eb tekst. Kujdesuni p\u00ebr duart e korrigjuesit. Ai mund t\u00eb jet\u00eb i rreziksh\u00ebm. Megjithat\u00eb, shpesh, pik\u00ebrisht korrigjuesi ndihmon n\u00eb marrjen e nj\u00eb k\u00ebndv\u00ebshtrimi tjet\u00ebr dhe n\u00eb shpjegimin e formulimeve shum\u00eb t\u00eb komplikuara. Pra, kur d\u00ebshira p\u00ebr ta vrar\u00eb kalon, fillon ta kuptosh se ai \u00ebsht\u00eb nj\u00eb njeri i mir\u00eb. I \u00ebmb\u00ebl dhe i dashur. Ky cik\u00ebl ka ndodhur t\u00eb gjitha tri her\u00ebt: fillimisht shihni nj\u00eb shkat\u00ebrrim t\u00eb p\u00ebrgjaksh\u00ebm t\u00eb ndryshimeve n\u00eb vend t\u00eb tekstit tuaj, e m\u00eb pas kuptoni se si ju ndihmuan. Korrigjuesit n\u00eb k\u00ebt\u00eb lib\u00ebr jan\u00eb Nadezhda Bolotina dhe Anna Ugryumova. Dy, sepse un\u00eb jam nj\u00eb geek i lig q\u00eb mund ta \u00e7mendur dik\u00ebnd. Faleminderit. Dhe m\u00eb falni p\u00ebr luft\u00ebn p\u00ebr termin ekonomik \"mbrapa\". <\/p>\n

Dizajneri i kopertin\u00ebs<\/b> \u2014 n\u00ebnordoni i drejtuesit artistik (t\u00eb cilin nuk do ta shihni), q\u00eb krijon kopertin\u00ebn sipas d\u00ebshirave tuaja \u2014 n\u00ebse keni fat \u2014 dhe e p\u00ebrshtat at\u00eb n\u00eb stilin e botuesit, seris\u00eb dhe p\u00ebrgjith\u00ebsisht pritshm\u00ebrive t\u00eb klient\u00ebve. Praktika jon\u00eb \u00ebsht\u00eb t\u00eb shkojm\u00eb n\u00eb dyqanet e librave me librat tan\u00eb dhe t'i vendosim ato n\u00eb raftet, dhe pastaj t\u00eb v\u00ebzhgojm\u00eb. Ja, p\u00ebr shembull, Elina jon\u00eb, q\u00eb d\u00ebshiron t\u00eb shkruaj\u00eb nj\u00eb lib\u00ebr mbi shitjet, ajo sapo e ka marr\u00eb nj\u00eb trauma psikologjike n\u00eb \"Lexo-Cit\" nga irracionaliteti i ekspozit\u00ebs s\u00eb tyre. Kur p\u00ebrpiqej t\u00eb vendoste maketin e librit, duke zgjedhur midis nj\u00eb kopertine blu dhe nj\u00eb t\u00eb kuqe. Ajo u kujdes nga Darya Kazakova, dhe e miratoi Alexey Bogomolov \u2014 ne nuk u biseduam shum\u00eb, por gjith\u00e7ka kaloi shum\u00eb shpejt dhe profesionalisht.<\/p>\n

Dizajneri i shtypjes <\/b>\u2014 thjesht nj\u00eb dizajner shtypjeje. Kam gjithashtu ndjenja ndaj tij p\u00ebr shkak t\u00eb fshirjeve t\u00eb shkronjave \u00eb dhe z\u00ebvend\u00ebsimeve t\u00eb ngurt\u00eb (disa her\u00eb jo shum\u00eb t\u00eb mira p\u00ebr gjuh\u00ebn) n\u00eb versionin elektronik. T\u00eb gjitha librat n\u00eb tablet\u00eb jan\u00eb si libra me sh\u00ebnime logjike, nd\u00ebrsa libri im i tret\u00eb ka stilin e fort\u00eb. Ndoshta p\u00ebr shkak se tabelat jan\u00eb t\u00eb futura si tekst dhe jo si imazhe. Dhe p\u00ebr t\u00eb ishte e r\u00ebnd\u00ebsishme t\u00eb respektohej faqet. Por n\u00eb p\u00ebrgjith\u00ebsi, dizajni i MIF \u00ebsht\u00eb mjaft i mir\u00eb, sipas Chikhold dhe p\u00ebrmir\u00ebsimeve t\u00eb tij moderne. Ky lib\u00ebr u b\u00eb nga Ekaterina Matusovskaya. Komunikimi yn\u00eb ishte i kufizuar n\u00eb nj\u00eb gjest kur u p\u00ebrfundua dizajni.<\/p>\n

Menaxheri p\u00ebr marr\u00ebdh\u00ebniet me autor\u00ebt<\/b> \u2014 ky \u00ebsht\u00eb njeriu kryesor n\u00eb projekt, i cili p\u00ebrgjigjet p\u00ebr bashk\u00ebpunimin me autor\u00ebt. Kjo \u00ebsht\u00eb nj\u00eb rol i ri, kur u botuam p\u00ebr her\u00eb t\u00eb par\u00eb, nuk kishte nj\u00eb t\u00eb till\u00eb. Menaxheri kujdeset q\u00eb t\u00eb plot\u00ebsoni briefin p\u00ebr kopertin\u00ebn, t\u00eb d\u00ebrgoni librin tuaj miqve p\u00ebr rishikime para publikimit, pyet biografin\u00eb tuaj, p\u00ebrgjigjet p\u00ebr iteracionet e ndryshimeve dhe k\u00ebshtu me radh\u00eb. Un\u00eb gjithashtu i d\u00ebrgoj t\u00eb gjitha raportet mbi gabimet k\u00ebtij personi t\u00eb mrekulluesh\u00ebm, dhe pastaj ndodhin magji. N\u00eb p\u00ebrgjith\u00ebsi, thjesht nj\u00eb pik\u00eb e vetme kontakti. Deri n\u00eb nivelin \"duhet t\u00eb organizojm\u00eb nj\u00eb takim p\u00ebr t\u00eb m\u00ebsuar se si \u00ebsht\u00eb gjith\u00e7ka\", dhe n\u00eb vend t\u00eb dy jav\u00ebve dhe miratimeve t\u00eb lodhshme, ata thjesht organizuan nj\u00eb takim. Ky \u00ebsht\u00eb njeriu m\u00eb i mir\u00eb n\u00eb projekt. Duke shfryt\u00ebzuar rastin e shpreh faleminderit Anastasia Dyachenko. <\/p>\n

Ilustrimet <\/b>\u2014 n\u00ebse ju duhen ilusttime n\u00eb lib\u00ebr, \u00ebsht\u00eb m\u00eb mir\u00eb t'i sillni ato t\u00eb mira me dor\u00ebshkrimin ose m\u00eb von\u00eb. Por ndonj\u00ebher\u00eb ato porositen brenda botuesit. At\u00ebher\u00eb \u00e7mimi me pakic\u00eb ndihmon, sepse duhet ta shp\u00ebrndani kostot e imazheve n\u00eb tirazhin e par\u00eb dhe do t\u00eb rritet edhe \u00e7mimi i shtypjes. Ndonj\u00ebher\u00eb imazhet nevojiten sipas tekstit, ndonj\u00ebher\u00eb autori thjesht k\u00ebrkon t\u00eb vizatohet. E dyta diskutohet. Ne e kemi pa ilusttime. N\u00eb bot\u00ebn e tavolinave, n\u00eb 99% t\u00eb rasteve ne porositim art t\u00eb mir\u00eb, sepse librat zgjidhen p\u00ebr shkronjat, nd\u00ebrsa loj\u00ebrat e tavolin\u00ebs p\u00ebr atmosfer\u00ebn. Prandaj shpenzimet p\u00ebr artistin dhe menaxhimin e procesit z\u00ebn\u00eb nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb buxhetit. E po, mund t\u00eb lejojm\u00eb artist\u00eb shum\u00eb t\u00eb mir\u00eb, jo vet\u00ebm nga RF. N\u00eb fakt, kur ne thjesht ecim n\u00eb rrjet dhe shohim imazhe n\u00eb rrjetet sociale, kur shohim vendosjen e duhur, ndonj\u00ebher\u00eb ndizet skripti \"gjej autorin dhe d\u00ebrgo n\u00eb botues.\" <\/p>\n

P\u00ebrgatitja e tirazhit<\/b> \u2014 \u00ebsht\u00eb p\u00ebrpara shtypjes dhe t\u00eb tjera, por do t'i kalojm\u00eb ato, sepse zakonisht p\u00ebrfshihen n\u00eb sh\u00ebrbimin e shtypjes. Nuk kam par\u00eb ask\u00ebnd dhe asgj\u00eb atje.<\/p>\n

UPD: Ja edhe komentar<\/a><\/noindex> Alexey2005<\/a><\/noindex> p\u00ebr at\u00eb q\u00eb botuesi legalizon fitimin p\u00ebr ju. Q\u00eb do t\u00eb thot\u00eb, nuk keni nevoj\u00eb p\u00ebr vet\u00eb-pun\u00ebsim, IP, persona juridik\u00eb dhe raportim. <\/p>\n

Dhe pasi q\u00eb fillova t\u00eb falenderoj, nj\u00eb fal\u00ebnderim t\u00eb ve\u00e7ant\u00eb redaktorit t\u00eb projektit Renat Shagabutdinov (ai \u00ebsht\u00eb p\u00ebrgjegj\u00ebs p\u00ebr konceptin e t\u00eb gjithave), Vera Yozhkina, pa t\u00eb cil\u00ebn libri i par\u00eb nuk do t\u00eb kishte ekzistuar fare (ndonj\u00ebher\u00eb mendova se ajo kishte ikur nga MIF, por ajo kishte kaluar n\u00eb nj\u00eb pozita m\u00eb t\u00eb lart\u00eb, si\u00e7 duket) dhe Artyom Stepanov (drejtuesi i redaksis\u00eb, nj\u00eb njeri q\u00eb p\u00ebrgjigjej hapur p\u00ebr t\u00eb gjitha pyetjet edhe pes\u00eb vite m\u00eb par\u00eb).<\/p>\n

Mjaft me llafe. Le t\u00eb vazhdojm\u00eb me pun\u00ebn!<\/p>\n

\u00c7far\u00eb \u00ebsht\u00eb e r\u00ebnd\u00ebsishme n\u00eb shp\u00ebrndarje nga botuesi?<\/h2>\n

\nPra, ju e prodhuat produktin. Ai q\u00ebndron n\u00eb magazin\u00eb n\u00eb kutit\u00eb. Disa mund t'i shisni vet\u00eb, por n\u00eb shumic\u00ebn e rasteve nuk keni nj\u00ebshitjen normale dhe duhet t'i jepni dikujt n\u00eb dyqane. Natyrisht, shit\u00ebsit do t\u00eb ushtrojn\u00eb presion mbi ju, sepse duan t\u00eb fitojn\u00eb para nga produkti, dhe jo t\u00eb ndajn\u00eb nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb parave me ju. N\u00ebse produkti juaj \u00ebsht\u00eb i nevojsh\u00ebm p\u00ebr t\u00eb gjith\u00eb dhe nuk mund t\u00eb jet\u00eb ndryshe \u2014 ju do t\u00eb jeni n\u00eb gjendje t\u00eb ushtrojn\u00eb presion mbi shit\u00ebsit. Por, shpesh ndodh e kund\u00ebrta, sepse e dini se ku mund ta endni produktin tuaj, n\u00eb treg jan\u00eb miliona analog\u00eb. N\u00eb k\u00ebt\u00eb ekuilib\u00ebr t\u00eb brisht\u00eb mbahen t\u00eb gjitha negociatat e blerjes. <\/p>\n

Ne kemi p\u00ebrdorur nj\u00eb mashtrim dhe kemi b\u00ebr\u00eb nj\u00eb integrim vertikal, kur rreth 40% e loj\u00ebrave t\u00eb tavolin\u00ebs (pjesa e t\u00eb ardhurave, nga matrica e asortimentit m\u00eb pak se 5%) prodhohen n\u00eb botuesin ton\u00eb. Pra, frika kryesore e shitjes \u00ebsht\u00eb t\u00eb mbetet pa produkt \u2014 ne e kemi mbuluar menj\u00ebher\u00eb. Por, ajo Monopol \u00ebsht\u00eb e pajisur me nj\u00eb marzh shum\u00eb t\u00eb vog\u00ebl, p\u00ebr shembull: ajo \u00ebsht\u00eb e nevojshme n\u00eb dyqane, njer\u00ebzit do t\u00eb ndihen n\u00eb ng\u00ebr\u00e7 n\u00ebse nuk ka, por pjesa m\u00eb e madhe e fitimit nuk e fitojm\u00eb ne. <\/p>\n

Pra, ndarja e profesionist\u00ebve tashm\u00eb ka nj\u00eb ekuilib\u00ebr m\u00eb shum\u00eb ose m\u00eb pak t\u00eb q\u00ebndrush\u00ebm, kur pjes\u00ebt jan\u00eb t\u00eb shp\u00ebrndara dhe t\u00eb gjith\u00eb n\u00eb zinxhirin e furnizimit jan\u00eb t\u00eb k\u00ebnaqur. Kjo \u00ebsht\u00eb e para. E dyta \u2014 ka marr\u00ebveshje me shit\u00ebsit, dmth. direkt kontratat e furnizimit, q\u00eb lejojn\u00eb d\u00ebrgesat k\u00ebtu dhe tani. N\u00ebnshkrimi i nj\u00eb kontrate furnizimi n\u00eb nj\u00eb rrjet t\u00eb vog\u00ebl \u2014 2 muaj dhe minimalisht 50 mij\u00eb rubla n\u00eb pun\u00eb (duke p\u00ebrfshir\u00eb koh\u00ebn e avokatit), n\u00eb nj\u00eb m\u00eb t\u00eb madh \u2014 gjasht\u00eb muaj, dhe \u00ebsht\u00eb i nevojsh\u00ebm nj\u00eb njeri i ve\u00e7ant\u00eb p\u00ebr t\u00eb monitoruar kushtet (sepse zakonisht ka sanksione t\u00eb larta p\u00ebr secil\u00ebn v\u00ebrejtje). D\u00ebrgimi i produktit ton\u00eb dhe n\u00eb Ashan \u2014 dy gj\u00ebra krejt\u00ebsisht t\u00eb ndryshme. N\u00eb rastin ton\u00eb, n\u00ebse q\u00eblloni veten n\u00eb k\u00ebmb\u00eb, do t\u00eb zbuloni shum\u00eb plumba n\u00eb k\u00ebmb\u00eb. Nd\u00ebrsa n\u00eb rastin e nj\u00eb rrjeti t\u00eb madh, q\u00eblloni veten me nj\u00eb predh\u00eb W-54 nga \"Davy Crockett\". <\/p>\n

Karakteristika e tret\u00eb \u2014 menaxher\u00ebt e botuesit mund t\u00eb shpjegojn\u00eb t\u00eb gjith\u00eb lojtar\u00ebve t\u00eb tregut, pse sakt\u00ebsisht duhet t\u00eb blini librin tuaj. Por p\u00ebr k\u00ebt\u00eb pak m\u00eb von\u00eb. N\u00eb p\u00ebrgjith\u00ebsi \u2014 njer\u00ebzit blejn\u00eb produkte speciale nga ata q\u00eb jan\u00eb t\u00eb njohur me t\u00eb. Pra, blejn\u00eb shum\u00eb. Sepse e r\u00ebnd\u00ebsishme n\u00eb k\u00ebt\u00eb fush\u00eb \u00ebsht\u00eb besimi n\u00eb procese dhe njer\u00ebzit. Kjo zakonisht krijohet p\u00ebr 3-5 vjet. Pa k\u00ebt\u00eb interval, nuk mund t\u00eb arrihet nj\u00eb v\u00ebllim t\u00eb plot\u00eb. <\/p>\n

Ne e ndiejm\u00eb k\u00ebt\u00eb ve\u00e7an\u00ebrisht thell\u00eb n\u00eb pun\u00ebn me gjerman\u00ebt, sepse p\u00ebr ta je thjesht nj\u00eb zhurm\u00eb p\u00ebr 6-8 vitet e para. Vet\u00ebm at\u00ebher\u00eb fillojn\u00eb t\u00eb v\u00ebrejn\u00eb. <\/p>\n

\u00c7far\u00eb mund t\u00eb thuhet p\u00ebr promovim dhe PR, q\u00eb p\u00ebrfshihet n\u00eb paket\u00eb?<\/h2>\n

\nN\u00ebse keni lexuar me kujdes dhe keni llogaritur gjith\u00e7ka m\u00eb lart, mund t\u00eb v\u00ebreni se parat\u00eb p\u00ebr librin nuk do t'ju paguhen shum\u00eb. N\u00eb kuptimin, kjo sigurisht nuk \u00ebsht\u00eb fitim. K\u00ebshtu, parat\u00eb p\u00ebr promovim do t\u00eb jen\u00eb edhe m\u00eb pak. Ndjesh\u00ebm m\u00eb pak. Ose libri do t\u00eb b\u00ebhet i \u00e7muar n\u00eb raft dhe nuk do t\u00eb shitet fare. <\/p>\n

Prandaj mbeten metodat e marketingut t\u00eb p\u00ebrmbajtjes, SEO, co-branding, metodologjike (sot quhen influencues) dhe PR klasik. Nj\u00eb sasi e caktuar buxheti shkon n\u00eb performanc\u00ebn (si\u00e7 \u00ebsht\u00eb reklama kontekstuale), por puna kryesore b\u00ebhet shum\u00eb larg atje. <\/p>\n

Me fal\u00ebnderit t\u00eb MIF-it p\u00ebr marketingun e tyre t\u00eb shk\u00eblqyer t\u00eb p\u00ebrmbajtjes, ata kan\u00eb nj\u00eb baz\u00eb t\u00eb madhe lexuesish n\u00eb mediat sociale dhe n\u00eb list\u00ebn e d\u00ebrgesave. Pak m\u00eb shum\u00eb se nj\u00eb milion lexime n\u00eb muaj n\u00eb blog, 450 mij\u00eb kontakte n\u00eb d\u00ebrgesa, 330 mij\u00eb ndjek\u00ebs n\u00eb VK, rreth 225 mij\u00eb n\u00eb Instagram, rreth 200 mij\u00eb n\u00eb Facebook. Dhe publiku i faqes. K\u00ebta jan\u00eb ata q\u00eb duhet t\u00eb lexojn\u00eb p\u00ebr librin dhe t\u00eb blejn\u00eb gjysm\u00ebn e tirazhit t\u00eb par\u00eb. Q\u00eb m\u00eb pas, n\u00ebse u p\u00eblqen, t\u00eb tregojn\u00eb m\u00eb tej dhe t\u00eb nisin nj\u00eb val\u00eb. <\/p>\n

Pjesa e dyt\u00eb do t\u00eb shkoj\u00eb te partner\u00ebt. Po, p\u00ebr MIF-in deri n\u00eb 50% e tirazhit t\u00eb par\u00eb shkon p\u00ebrmes dyqanit t\u00eb saj. Askush tjet\u00ebr n\u00eb Rusi nuk mund ta b\u00ebj\u00eb k\u00ebt\u00eb. Por gjithsesi publiku \u00ebsht\u00eb mjaft specifik. Dhe jo gjithmon\u00eb shitjet n\u00eb fillim p\u00ebrcaktojn\u00eb suksesin afatgjat\u00eb. Dometh\u00ebn\u00eb, muaji i kat\u00ebrt \u00ebsht\u00eb tregues. Aty ku libri ose \u00ebsht\u00eb 'kapur' n\u00eb dyqanet fizike dhe ka filluar, ose nuk \u00ebsht\u00eb marr\u00eb nga raftet. Dyqanet \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb ndjekin t\u00eb ardhurat p\u00ebr met\u00ebr katror, pra xhiroin e raftit. Pra, n\u00ebse di\u00e7ka nuk shkon, ju largoheni nga aty me nj\u00eb zhurm\u00eb \u2018\u00e7poku\u2019.<\/p>\n

PR n\u00eb offline ndihmon shum\u00eb. Gjithashtu ndihmon kur libri nuk arrin gjithmon\u00eb audienc\u00ebn e drejtp\u00ebrdrejt\u00eb t\u00eb MIF-it. Aty ka shum\u00eb stil jetese dhe pop-kultur\u00eb, k\u00ebshtu q\u00eb librat prapa mjedisit kryesor do t\u00eb kalojn\u00eb jo domosdoshm\u00ebrisht n\u00eb objektiv. Prandaj, PR. Rasti yn\u00eb. Ne kemi shum\u00eb PR nga vet\u00eb dhe p\u00ebrmes sht\u00ebpis\u00eb botuese. <\/p>\n

K\u00ebtu \u00ebsht\u00eb lista e publikimeve 'Thjesht kozmik' t\u00eb Katerina Lengold n\u00eb fillim.<\/b>M\u00eb falni p\u00ebr tem\u00ebn, por vet\u00ebm p\u00ebr k\u00ebt\u00eb lib\u00ebr arrita t\u00eb ndaja me sakt\u00ebsi \u00e7\u00ebshtjet thelb\u00ebsore, t\u00eb iniciuara pik\u00ebrisht fal\u00eb botuesit:<\/p>\n