{"id":35164,"date":"2019-10-31T22:02:40","date_gmt":"2019-10-31T19:02:40","guid":{"rendered":"https:\/\/prohoster.info\/blog\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi\/"},"modified":"2019-10-31T22:02:40","modified_gmt":"2019-10-31T19:02:40","slug":"otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi","title":{"rendered":"P\u00ebrgjigjet n\u00eb pyetjet tuaja mbi nevoj\u00ebn p\u00ebr nj\u00eb botim p\u00ebr t\u00eb publikuar nj\u00eb lib\u00ebr","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"P\u00ebrgjigjet
\n
\nP\u00ebrsh\u00ebndetje! Na doli libri i tret\u00eb, dhe n\u00eb komentet e postit pyet\u00ebt, p\u00ebrse, n\u00eb t\u00eb v\u00ebrtet\u00eb, \u00ebsht\u00eb e nevojshme nj\u00eb botues. N\u00eb rastin ton\u00eb \u00ebsht\u00eb dyfish m\u00eb e r\u00ebnd\u00ebsishme, sepse punojm\u00eb me let\u00ebr, dhe kemi nj\u00eb rrjet shp\u00ebrndarjeje - prandaj, p\u00ebrse \u00ebsht\u00eb n\u00eb k\u00ebt\u00eb rast nj\u00eb botues? <\/p>\n

P\u00ebrgjigjet jan\u00eb mjaft t\u00eb qarta n\u00eb sip\u00ebrfaqe - ndoshta, sepse nuk \u00ebsht\u00eb biznesi yn\u00eb. Por n\u00ebse thellohesh, mund t\u00eb zbulohet shum\u00eb gj\u00ebra interesante. Un\u00eb e hulumtova, duke mbledhur gjysm\u00eb t\u00eb dh\u00ebnash nga MIF. Doli se ata e ndajn\u00eb t\u00eb dh\u00ebnat dhe tregimet p\u00ebr at\u00eb q\u00eb po b\u00ebjn\u00eb me librat n\u00eb m\u00ebnyr\u00eb t\u00eb qet\u00eb. U zbulua se kemi procese t\u00eb ngjashme shp\u00ebrndarjeje (duke qen\u00eb se ata kan\u00eb libra, e ne loj\u00ebra), por ka nuanca. <\/p>\n

Prandaj, mir\u00eb se vini n\u00eb postimin \"\u00e7far\u00eb nuk dinit p\u00ebr tregun rus t\u00eb librave\". Dhe po, ka disa gj\u00ebra t\u00eb \u00e7uditshme.
\n<\/a><\/noindex><\/p>\n

Nj\u00eb pyetje e pafajshme: \u00e7far\u00eb b\u00ebn nj\u00eb botues?<\/h2>\n

\nMerr mbi vete rreziqet, ofron sh\u00ebrbime p\u00ebrgatitjeje t\u00eb librit dhe skem\u00ebs, shp\u00ebrndarjen, PR dhe promovimin. <\/p>\n

\u00c7far\u00eb rreziqesh?<\/h2>\n

\nN\u00ebse sjell nj\u00eb dor\u00ebshkrim n\u00eb nj\u00eb botues, dhe ajo i p\u00eblqen k\u00ebshillit editorial, at\u00ebher\u00eb botuesi mund t\u00eb t\u00eb ofroj\u00eb ta publikosh librin me skem\u00ebn \"ne marrim licenc\u00ebn, ti merr royalty\". K\u00ebshtu q\u00eb ky \u00ebsht\u00eb historia standarde. Royalty, p\u00ebrve\u00e7 k\u00ebsaj, \u00ebsht\u00eb 10% p\u00ebr versionin e printuar dhe ndjesh\u00ebm m\u00eb e lart\u00eb p\u00ebr versionin elektronik. Llogaritet nga \u00e7mimi i ngarkes\u00ebs nga botuesi, pra, p\u00ebr rreth gjysm\u00ebs s\u00eb \u00e7mimit n\u00eb raft. Kur ka dy autor\u00eb, royallet ndahen n\u00eb dy pjes\u00eb, por gjithsesi del pak m\u00eb shum\u00eb se 10%. Kam d\u00ebgjuar nga Max Kotin p\u00ebr nj\u00eb limit prej 15% n\u00eb botime t\u00eb tjera, por nuk e kam par\u00eb. Ndoshta, ato ishin vitet '90 t\u00eb egra. <\/p>\n

Pra, botuesi investon n\u00eb p\u00ebrgatitjen e librit p\u00ebr printim (kjo \u00ebsht\u00eb pak m\u00eb pak se gjasht\u00eb muaj), \u00e7mimi i tirazhit dhe promovimi. N\u00eb total, kjo arrin m\u00eb shum\u00eb se nj\u00eb milion rubla ruse (por pjesa m\u00eb e madhe e k\u00ebsaj b\u00ebhet n\u00ebp\u00ebrmjet pun\u00ebs). N\u00ebse libri nuk ka sukses - nuk humbet asgj\u00eb, pasi nuk ke paguar as p\u00ebr redaktorin, as p\u00ebr korrektorin, as p\u00ebr p\u00ebrgatitjen e tekstit, as p\u00ebr printimin e tirazhit. Thjesht merr nj\u00eb shum\u00eb t\u00eb vog\u00ebl royalty. <\/p>\n

Derisa gjith\u00e7ka \u00ebsht\u00eb si n\u00eb bot\u00ebn e tavolinave. Vet\u00ebm se p\u00ebrqindja e hyrjes p\u00ebr MIF n\u00eb literatur\u00ebn joartistike \u00ebsht\u00eb pak m\u00eb e lart\u00eb, nd\u00ebrsa p\u00ebrqindja e \"ngritjes\" \u00ebsht\u00eb pak m\u00eb e ul\u00ebt. Vler\u00ebsimi i tyre \u00ebsht\u00eb af\u00ebrsisht 10:1, pra, nga 10 libra mbetet nj\u00eb p\u00ebr rip\u00ebrt\u00ebritjen e tirazhit. Disa dit\u00eb m\u00eb par\u00eb, pas k\u00ebsaj pyetjeje, ata publikuan statistikat p\u00ebr tremujorin e par\u00eb dhe t\u00eb kat\u00ebrt t\u00eb vitit 2018 - \u00e7do kat\u00ebrt lib\u00ebr me rip\u00ebrt\u00ebritje. Por ka edhe periudha m\u00eb pak t\u00eb suksesshme. <\/p>\n

Parashikimi yn\u00eb i sakt\u00eb p\u00ebr vitin e kaluar tregon se 27% e titujve shkojn\u00eb p\u00ebr shtim t\u00eb edicionit, nd\u00ebrsa parashikimi p\u00ebr k\u00ebt\u00eb vit \u00ebsht\u00eb 34%. <\/p>\n

\u00c7far\u00eb do t\u00eb thot\u00eb nj\u00eb lib\u00ebr i mir\u00eb n\u00eb Rusi?<\/h2>\n

\n3000 libra t\u00eb shitur p\u00ebr nj\u00eb vit \u00ebsht\u00eb shum\u00eb. 10 mij\u00eb \u2014 bestseller (kujtoj, m\u00eb par\u00eb kam th\u00ebn\u00eb p\u00ebr 20 mij\u00eb, t\u00eb dy parashikimet jan\u00eb subjektive dhe jan\u00eb marr\u00eb nga ekspert\u00eb t\u00eb ndrysh\u00ebm). Kjo ka t\u00eb b\u00ebj\u00eb me let\u00ebr, sepse letra \u00ebsht\u00eb formati kryesor i botimit. Megjithat\u00eb, n\u00eb rastin ton\u00eb me \"Biznes p\u00ebr vet\u00eb\", fal\u00eb jush, q\u00eb nuk donit t\u00eb pranonit dor\u00ebzimin p\u00ebr 1500 rubla minimum, kopjet elektronike t\u00eb librit jan\u00eb shitur 3 her\u00eb m\u00eb shum\u00eb se ato fizike. Kjo \u00ebsht\u00eb nj\u00eb rast shum\u00eb i rrall\u00eb p\u00ebr tregun. <\/p>\n

N\u00eb rastin e loj\u00ebrave t\u00eb tavolin\u00ebs, historia \u00ebsht\u00eb pak a shum\u00eb e ngjashme, por ne mendojm\u00eb n\u00eb cikle. P\u00ebr ne \u00ebsht\u00eb e r\u00ebnd\u00ebsishme qarkullimi i edicionit dhe n\u00eb raste t\u00eb rralla portofoli. K\u00ebt\u00eb vit ne shikojm\u00eb q\u00eb 1000 kutia t\u00eb shiten n\u00eb muajin e par\u00eb pas lan\u00e7imit t\u00eb produktit (dhe ai ndodh dy jav\u00eb pas shfaqjes s\u00eb kutis\u00eb n\u00eb dyqan t\u00eb par\u00eb, sepse kutit\u00eb duhet t\u00eb udh\u00ebtojn\u00eb deri n\u00eb Jug-Sakhalinsk). M\u00eb par\u00eb ka qen\u00eb tre jav\u00eb, tani konkretisht Jug-Sakhalinsk, Vladivostok dhe Novosibirsk nis\u00ebn pak m\u00eb von\u00eb. Pra, 1000 cop\u00eb n\u00eb muajin e par\u00eb t\u00eb promovimit \u2014 kjo \u00ebsht\u00eb forcim i promovimit, faktikisht, kalim n\u00eb kategorin\u00eb A. Edicioni pas gjasht\u00eb muajsh \u2014 po ashtu. N\u00ebse edicioni nuk shitet pas gjasht\u00eb muajsh dhe loja nuk \u00ebsht\u00eb e nevojshme p\u00ebr t\u00eb formuar linj\u00ebn \u2014 e heqim nga prodhimi. Nj\u00eb shembull loje q\u00eb ne mbajm\u00eb me shitje relativisht t\u00eb vogla \u00ebsht\u00eb \"Projekti Manhattan\" (por aktualisht edicioni i kaluar ka kaluar, kurse i ri ende nuk \u00ebsht\u00eb n\u00eb treg). <\/p>\n

Ne b\u00ebjm\u00eb edicionet e para p\u00ebr loj\u00ebra 2-5 mij\u00eb cop\u00eb. P\u00ebr libra, MIF b\u00ebn 3-5 mij\u00eb p\u00ebr edicionin e par\u00eb n\u00eb biznes dhe vet\u00eb-zhvillim, dhe pak m\u00eb shum\u00eb (4-6 mij\u00eb) p\u00ebr tema prind-f\u00ebmij\u00eb. N\u00eb segmentin artistik, edicionet jan\u00eb m\u00eb t\u00eb m\u00ebdha, por aty dalin shum\u00eb autor\u00eb t\u00eb njohur. Peleshenka mund t\u00eb ket\u00eb edhe 70 mij\u00eb edicionin e par\u00eb, p\u00ebr shembull. Me buxhetin p\u00ebrkat\u00ebs p\u00ebr promovimin. N\u00ebse libri ka treguar rezultate t\u00eb shk\u00eblqyera n\u00eb tregjet per\u00ebndimore dhe ka pritshm\u00ebri serioze nga rrjetet, edicioni i par\u00eb i non-fiction mund t\u00eb jet\u00eb deri n\u00eb 10 mij\u00eb cop\u00eb.<\/p>\n

Cilat jan\u00eb sh\u00ebrbimet e p\u00ebrgatitjes s\u00eb librit dhe maket\u00ebs?<\/h2>\n

\nKjo \u00ebsht\u00eb ajo q\u00eb mund t\u00eb blihet ve\u00e7mas n\u00eb t\u00eb nj\u00ebjtin Ridero, te freelancer\u00eb ose n\u00eb agjenci reklamash, por p\u00ebrfshihet n\u00eb paket\u00ebn e botimit. Dhe b\u00ebhet m\u00eb me cil\u00ebsi dhe p\u00ebrgjegj\u00ebsi p\u00ebr rezultatin p\u00ebrfundimtar, sesa jasht\u00eb (pasi nuk ka \"zig-zag\" n\u00eb skajet). <\/p>\n

Redaktorin <\/b>\u2014 ai si produkt-menaxher. N\u00eb rastin ton\u00eb, ai ndjek logjik\u00ebn (\u00abk\u00ebt\u00eb kapitull k\u00ebtu, k\u00ebt\u00eb p\u00ebrjashto, e k\u00ebtu \u00ebsht\u00eb e paqart\u00eb, e k\u00ebtu duhet t\u00eb shkruhet nj\u00eb kapitull tjet\u00ebr, n\u00eb faqen 115 jepni nj\u00eb tabel\u00eb me numra n\u00eb vend t\u00eb poezis\u00eb, jo kaq t\u00eb trasha, le t\u00eb jen\u00eb m\u00eb pak numra\u00bb) e k\u00ebshtu me radh\u00eb. Pra, person m\u00eb i dobish\u00ebm, n\u00ebse nuk keni shkruar p\u00ebr njohuri t\u00eb shkenc\u00ebs. Redaktori ndjek q\u00eb libri i gatsh\u00ebm t\u00eb jet\u00eb i mir\u00eb. P\u00ebr lexuesin, jo p\u00ebr ju. Sipas kontrat\u00ebs, ndonj\u00ebher\u00eb ka paqart\u00ebsi me autorin, prandaj n\u00eb versionin baz\u00eb ka pik\u00eb t\u00eb forta q\u00eb redaktori pas iteracionit t\u00eb tret\u00eb t\u00eb redaktimit gjithmon\u00eb ka t\u00eb drejt\u00eb. Redaktori im p\u00ebr her\u00eb t\u00eb tret\u00eb ishte Tatjana Rapaport, dhe gjith\u00e7ka shkoi mir\u00eb. Falenderim edhe Olg\u00ebs Svitova, duket se ajo ishte pik\u00ebrisht ajo q\u00eb analizohej frazat individuale n\u00eb frym\u00ebn: \u00abja \u00e7far\u00eb donit t\u00eb thoni, dhe ja \u00e7far\u00eb do t\u00eb mendoj\u00eb lexuesi\u00bb. <\/p>\n

Redaktori shkencor<\/b> \u2014 k\u00ebshtu, n\u00ebse shkruani p\u00ebr njohuri t\u00eb shkenc\u00ebs, gjithmon\u00eb ju fryn n\u00eb vesh shok majori. Me sakt\u00ebsi, personi q\u00eb \u00ebsht\u00eb i njohur n\u00eb tem\u00eb. MIFT vet\u00eb gjen m\u00ebsues universitar\u00eb p\u00ebr tem\u00ebn (zakonisht doktor\u00eb shkencash) dhe arrin marr\u00ebveshje me ta. Ndoshta mund t\u00eb gjeni nj\u00eb redaktor shkencor dhe vet\u00eb, por k\u00ebtu do t\u00eb ket\u00eb di\u00e7ka si garanci, q\u00eb t\u00eb dy jeni p\u00ebrgjegj\u00ebs p\u00ebr sakt\u00ebsin\u00eb e tekstit. Ja \u00ebsht\u00eb<\/a><\/noindex> librat me redaktor shkencor. <\/p>\n

Pastaj korrigjuesi <\/b>\u2014 ai kontrollon gabimet dhe i korrigjon ato. Me korrigjuesit kam pasur gjithmon\u00eb nj\u00eb p\u00ebrvoj\u00eb t\u00eb trisht\u00eb p\u00ebr shkak t\u00eb gjuh\u00ebs s\u00eb bised\u00ebs, e cila i nxjerr ata jasht\u00eb vetes. Dhe ata gjithashtu e duan q\u00eb t\u00eb z\u00ebvend\u00ebsojn\u00eb terminologjin\u00eb e sakt\u00eb me sinonime (dhe kjo ndodh pas p\u00ebrmbledhjes s\u00eb tret\u00eb t\u00eb tekstit pas redaktorit), q\u00eb sjell nota t\u00eb \u00ebmbla t\u00eb \u00e7menduris\u00eb n\u00eb tekst. Mbani sy mbi duar e korrigjuesit. Ai mund t\u00eb jet\u00eb i rreziksh\u00ebm. Megjithat\u00eb, shpesh korrigjuesi ndihmon p\u00ebr t\u00eb marr\u00eb nj\u00eb pik\u00ebpamje tjet\u00ebr dhe t\u00eb shqyrtoj\u00eb formulime shum\u00eb komplekse. Pra, kur d\u00ebshira p\u00ebr ta vrar\u00eb kalon, fillon t\u00eb kuptosh se ai \u00ebsht\u00eb nj\u00eb njeri i mir\u00eb. I dashur dhe i bukur. Cikli ka ndodhur t\u00eb tre her\u00ebt: fillimisht shihni nj\u00eb grumbull t\u00eb gjakosur korrigjimesh n\u00eb vendin e tekstit tuaj, e pastaj kuptoni se si ju kan\u00eb ndihmuar. Korrigjuesit n\u00eb k\u00ebt\u00eb lib\u00ebr jan\u00eb Nadezhda Bolotina dhe Anna Ugryumova. Dy, sepse un\u00eb jam nj\u00eb geek i lig, q\u00eb \u00ebsht\u00eb n\u00eb gjendje t\u00eb \u00e7mend\u00eb kedo. Faleminderit. Dhe m\u00eb falni p\u00ebr betej\u00ebn p\u00ebr termin ekonomik \u00abprapanic\u00eb\u00bb. <\/p>\n

Dizajneri i kopertin\u00ebs<\/b> \u2014 n\u00ebnordh\u00ebs i artdirektorit (t\u00eb cilin nuk do ta shihni), i cili vizaton kopertin\u00ebn sipas d\u00ebshirat tuaja \u2014 n\u00ebse keni fat \u2014 dhe e p\u00ebrshtat at\u00eb me stilin e sht\u00ebpis\u00eb botuese, seris\u00eb dhe pritshm\u00ebrive t\u00eb klient\u00ebve. Praktika jon\u00eb \u00ebsht\u00eb t\u00eb shkojm\u00eb n\u00eb librari me librat tan\u00eb dhe t\u2019i vendosim ata n\u00eb rafte, dhe pastaj t\u00eb v\u00ebzhgojm\u00eb. Ja, p\u00ebr shembull, Elina jon\u00eb, e cila d\u00ebshiron t\u00eb shkruaj\u00eb nj\u00eb lib\u00ebr mbi shitjet, s\u00eb fundmi ka marr\u00eb nj\u00eb traum\u00eb mentale n\u00eb 'Chitai-Gorod' nga logjika e \u00e7uditshme e ekspozit\u00ebs s\u00eb tyre. Kur p\u00ebrpiqej t\u00eb vendoste modelin e librit, duke zgjedhur midis nj\u00eb kopertine blu dhe nj\u00eb t\u00eb kuqe. K\u00ebt\u00eb e b\u00ebri Darya Kazakova, dhe e pranoi Alexey Bogomolov \u2014 ne nuk pat\u00ebm shum\u00eb komunikim, por gjith\u00e7ka kaloi shum\u00eb shpejt dhe profesionalisht.<\/p>\n

Dizajner <\/b>\u2014 ai \u00ebsht\u00eb thjesht nj\u00eb dizajner. Kam edhe nj\u00eb pak\u00ebnaq\u00ebsi p\u00ebr shkronjat \u0451 dhe shenjat e ashpra t\u00eb shk\u00ebputura nga teksti (n\u00eb disa vende jo shum\u00eb t\u00eb mira sipas gjuh\u00ebs) n\u00eb versionin elektronik. T\u00eb gjitha librat n\u00eb tablet jan\u00eb si libra me ndarjen logjike, nd\u00ebrsa libri im i tret\u00eb ka stilin e fort\u00eb. Ndoshta \u00ebsht\u00eb p\u00ebr shkak se tabelat jan\u00eb futur si tekst, jo si imazhe. Dhe ishte e r\u00ebnd\u00ebsishme p\u00ebr t\u00eb t\u00eb respektoj\u00eb faqet. Por n\u00eb p\u00ebrgjith\u00ebsi, dizajni n\u00eb MIF \u00ebsht\u00eb mjaft i mir\u00eb, n\u00eb stilin e Chikhold me p\u00ebrmir\u00ebsime moderne. Ky lib\u00ebr \u00ebsht\u00eb b\u00ebr\u00eb nga Ekaterina Matusovskaya. Komunikimi yn\u00eb u kufizua n\u00eb nj\u00eb kok\u00ebv\u00ebnje n\u00eb fund t\u00eb dizajnit.<\/p>\n

Menaxheri i marr\u00ebdh\u00ebnieve me autor\u00ebt<\/b> \u2014 ky \u00ebsht\u00eb personi kryesor n\u00eb projekt, i cili p\u00ebrgjigjet p\u00ebr nd\u00ebrveprimin me autor\u00ebt. Kjo \u00ebsht\u00eb nj\u00eb rol i ri, kur ne publikoheshim p\u00ebr her\u00eb t\u00eb par\u00eb, nuk kishte nj\u00eb t\u00eb till\u00eb. Menaxheri siguron q\u00eb ju t\u00eb plot\u00ebsoni formularin p\u00ebr kopertin\u00ebn, t\u00eb d\u00ebrgoni librin tuaj p\u00ebr shqyrtime tek miqt\u00eb tuaj para publikimit, pyet biografin\u00eb tuaj, p\u00ebrgjigjet p\u00ebr iteracionet e rregullimeve dhe k\u00ebshtu me radh\u00eb. Gjithashtu, un\u00eb i d\u00ebrgoj t\u00eb gjitha raporte t\u00eb defekteve k\u00ebtij personi t\u00eb mrekulluesh\u00ebm, dhe m\u00eb pas ndodh magia me to. N\u00eb p\u00ebrgjith\u00ebsi, \u00ebsht\u00eb thjesht nj\u00eb pik\u00eb e vetme kontakti. Deri n\u00eb nivelin e \"duhet t\u00eb mblidhet nj\u00eb takim p\u00ebr t\u00eb m\u00ebsuar se si ka shkuar gjith\u00e7ka p\u00ebr ju\" \u2014 dhe n\u00eb vend t\u00eb dy jav\u00ebve dhe miratimeve t\u00eb lodhshme, ata thjesht e organizuan nj\u00eb takim. Ky \u00ebsht\u00eb njeriu m\u00eb i mir\u00eb i projektit. Shfryt\u00ebzoj rastin t\u00eb fal\u00ebnderoj Anastasia Dyachenko. <\/p>\n

Ilustrimet <\/b>\u2014 n\u00ebse ju nevojiten ilustirime n\u00eb lib\u00ebr, \u00ebsht\u00eb m\u00eb mir\u00eb t'i sillni ato t\u00eb mira s\u00eb bashku me dor\u00ebshkrimin ose m\u00eb von\u00eb. Por ndonj\u00ebher\u00eb ato porosen brenda botuesit. At\u00ebher\u00eb \u00e7mimi me pakic\u00eb rritet, sepse duhet t\u00eb shp\u00ebrndani kostot e imazheve n\u00eb tirazhin e par\u00eb dhe gjithashtu do t\u00eb rritet \u00e7mimi i shtypjes. Ndonj\u00ebher\u00eb imazhet nevojiten sipas tekstit, ndonj\u00ebher\u00eb autori thjesht k\u00ebrkon t\u00eb vizatohet. E dyta diskutohet. Ne kemi pa ilustirime. N\u00eb bot\u00ebn e tavolin\u00ebs ne n\u00eb 99% t\u00eb rasteve porosim art t\u00eb mir\u00eb, sepse librat zgjedhin p\u00ebr shkronja, nd\u00ebrsa loj\u00ebrat tavoline p\u00ebr atmosfer\u00eb. Prandaj, shpenzimet p\u00ebr artist dhe menaxhimin e procesit z\u00ebn\u00eb nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb buxhetit. Po ashtu, mund t\u00eb lejojm\u00eb artist\u00eb shum\u00eb t\u00eb mir\u00eb, dhe jo vet\u00ebm nga Rusia. N\u00eb fakt, kur ne thjesht qarkullojm\u00eb n\u00eb internet dhe shohim imazhe n\u00eb rrjetet sociale, ndonj\u00ebher\u00eb kur shohim nj\u00eb mjedis t\u00eb duhur aktivizohet skenari \"gjej autorin dhe d\u00ebrgo n\u00eb botues\". <\/p>\n

P\u00ebrgatitja e tirazhit<\/b> \u2014 kjo \u00ebsht\u00eb p\u00ebrshkrimi dhe gj\u00ebra t\u00eb tjera, por ne do t'i kalojm\u00eb p\u00ebr arsyen se zakonisht hyn n\u00eb vet\u00eb sh\u00ebrbimin e shtypjes. Nuk kam par\u00eb ask\u00ebnd dhe asgj\u00eb atje.<\/p>\n

UPD: Ja edhe nj\u00eb koment<\/a><\/noindex> Alexey2005<\/a><\/noindex> p\u00ebr at\u00eb q\u00eb botuesi legalizon fitimin tuaj. Do t\u00eb thot\u00eb, nuk keni nevoj\u00eb p\u00ebr vet\u00ebpun\u00ebsim, IP, person juridik dhe raportim. <\/p>\n

Dhe pasi fillova t\u00eb fal\u00ebnderoj, falenderoj ve\u00e7an\u00ebrisht redaktorin e l\u00ebnd\u00ebs Renat Shagabutdinov (ai \u00ebsht\u00eb p\u00ebrgjegj\u00ebs p\u00ebr konceptin e gjith\u00e7kaje), Vera Yo\u017ekina, pa t\u00eb cil\u00ebn libri i par\u00eb nuk do t\u00eb kishte ekzistuar fare (ndon\u00ebse mendova se ajo kishte ikur nga MIF, por ajo kishte marr\u00eb nj\u00eb avancim, me sa duket) dhe Artyom Stepanov (drejtuesin e redaksis\u00eb, njeriun q\u00eb iu p\u00ebrgjigj hapur t\u00eb gjitha pyetjeve edhe pes\u00eb vjet m\u00eb par\u00eb).<\/p>\n

Mjaft me llafet. T\u00eb shkojm\u00eb tutje n\u00eb proces!<\/p>\n

\u00c7far\u00eb \u00ebsht\u00eb e r\u00ebnd\u00ebsishme n\u00eb shp\u00ebrndarjen nga botuesi?<\/h2>\n

\nDo t\u00eb thot\u00eb, keni prodhuar mallin. Ai \u00ebsht\u00eb n\u00eb magazin\u00ebn tuaj n\u00eb kutia. Nj\u00eb pjes\u00eb mund ta shesni vet\u00eb, por n\u00eb shumic\u00ebn e rasteve nuk keni nj\u00eb shitje normale, dhe duhet ta dor\u00ebzoni dikujt n\u00eb dyqane. Shitja natyrisht do t'ju p\u00ebrplasi duart, sepse do t\u00eb d\u00ebshiroj\u00eb t\u00eb b\u00ebj\u00eb para nga malli, jo t\u00eb ndaj\u00eb nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb parave me ju. N\u00ebse malli juaj \u00ebsht\u00eb i nevojsh\u00ebm p\u00ebr t\u00eb gjith\u00eb, dhe nuk mund t\u00eb kaloni pa t\u00eb \u2014 ju do t\u00eb mund t\u00eb p\u00ebrplasi shqet\u00ebsimet me shitjet. Por m\u00eb shpesh ndodh e kund\u00ebrta, sepse e dini vet\u00eb se ku mund ta fusni mallin tuaj, n\u00eb treg ka miliona analog\u00eb. N\u00eb k\u00ebt\u00eb balanc\u00eb t\u00eb brisht\u00eb mbahen t\u00eb gjitha negociatat e blerjes. <\/p>\n

Ne kemi luajtur me rregullat dhe kemi b\u00ebr\u00eb nj\u00eb integrim vertical, kur rreth 40% e loj\u00ebrave tavoline (shp\u00ebrndarja sipas t\u00eb ardhurave, sipas matris\u00eb s\u00eb asortimentit m\u00eb pak se 5%) prodhohen nga ne n\u00eb botim. K\u00ebshtu, frika kryesore e shitjes me pakic\u00eb \u2014 t\u00eb mbetesh pa produkt \u2014 e kemi mbyllur p\u00ebrnj\u00ebher\u00eb. Por, Monopol nga ana tjet\u00ebr ofrohet me nj\u00eb marzh t\u00eb vog\u00ebl, p\u00ebr shembull: ajo \u00ebsht\u00eb e nevojshme n\u00eb dyqane, njer\u00ebzit do t\u00eb ishin t\u00eb befasuar n\u00ebse ajo nuk do t\u00eb ishte aty, por ne fitojm\u00eb mahnit\u00ebsisht m\u00eb shum\u00eb n\u00eb t\u00eb. <\/p>\n

Ja, p\u00ebr lojtar\u00ebt profesional\u00eb tashm\u00eb ekziston nj\u00eb ekuilib\u00ebr m\u00eb ose m\u00eb pak t\u00eb konsoliduar, kur pjes\u00ebt shp\u00ebrndahen dhe t\u00eb gjith\u00eb n\u00eb zinxhir jan\u00eb t\u00eb k\u00ebnaqur. Kjo \u00ebsht\u00eb nj\u00eb. E dyta \u2014 ka marr\u00ebveshje me shit\u00ebsit me pakic\u00eb, q\u00eb do t\u00eb thot\u00eb marr\u00ebveshje t\u00eb drejtp\u00ebrdrejta t\u00eb furnizimit, t\u00eb cilat lejojn\u00eb d\u00ebrgesat k\u00ebtu dhe tani. N\u00ebnshkrimi i nj\u00eb marr\u00ebveshjeje furnizimi me nj\u00eb rrjet t\u00eb vog\u00ebl zgjat 2 muaj dhe k\u00ebrkon t\u00eb pakt\u00ebn 50,000 rubla n\u00eb pun\u00eb (p\u00ebrfshir\u00eb koh\u00ebn e avokatit), n\u00eb nj\u00eb m\u00eb t\u00eb madh \u2014 gjasht\u00eb muaj dhe nevojitet nj\u00eb person i ve\u00e7ant\u00eb p\u00ebr t\u00eb ndjekur kushtet (sepse zakonisht ka penalitete t\u00eb m\u00ebdha p\u00ebr \u00e7do gj\u00eb t\u00eb vog\u00ebl). Transportimi i produktit te ne dhe n\u00eb Ashan \u2014 dy gj\u00ebra t\u00eb ndryshme t\u00eb m\u00ebdha. N\u00eb rastin ton\u00eb, n\u00ebse e goditni veten n\u00eb k\u00ebmb\u00eb, do t\u00eb zbuloni shum\u00eb plumba n\u00eb shput\u00eb. Nd\u00ebrsa n\u00eb rastin e nj\u00eb rrjeti t\u00eb madh, ju q\u00eblloni n\u00eb k\u00ebmb\u00eb me nj\u00eb projektiv W-54 nga \"Davy Crockett\". <\/p>\n

Karakteristika e tret\u00eb \u2014 menaxher\u00ebt e botimit mund t\u00eb shpjegojn\u00eb t\u00eb gjith\u00ebve lojtar\u00ebve n\u00eb treg se pse duhet ta blejn\u00eb librin tuaj. Por p\u00ebr k\u00ebt\u00eb m\u00eb von\u00eb. N\u00eb p\u00ebrgjith\u00ebsi \u2014 njer\u00ebzit blejn\u00eb artikuj t\u00eb specializuar nga ata q\u00eb e kuptojn\u00eb q\u00eb aty. Pra, blejn\u00eb shum\u00eb. Sepse gj\u00ebja m\u00eb e r\u00ebnd\u00ebsishme n\u00eb k\u00ebt\u00eb fush\u00eb \u2014 \u00ebsht\u00eb besimi n\u00eb proceset dhe njer\u00ebzit. Ky besim zakonisht vendoset pas 3-5 vjet\u00ebsh. Pa k\u00ebt\u00eb interval, thjesht nuk \u00ebsht\u00eb e mundur t\u00eb arrish volumet e plota. <\/p>\n

Ne e ndiejm\u00eb k\u00ebt\u00eb ve\u00e7an\u00ebrisht fort n\u00eb pun\u00ebn me gjerman\u00ebt, sepse p\u00ebr ta, ti je thjesht zhurm\u00eb p\u00ebr 6-8 vitet e para. Vet\u00ebm m\u00eb pas fillojn\u00eb t\u00eb t\u00eb v\u00ebn\u00eb re. <\/p>\n

\u00c7far\u00eb ndodh me promovimin dhe PR-in, q\u00eb \u00ebsht\u00eb p\u00ebrfshir\u00eb n\u00eb paket\u00eb?<\/h2>\n

\nN\u00ebse keni lexuar dhe llogaritur gjith\u00e7ka m\u00ebsip\u00ebr, mund t\u00eb vini re se parat\u00eb p\u00ebr librin nuk do t'ju paguhen shum\u00eb. N\u00eb kuptimin, kjo \u00ebsht\u00eb duksh\u00ebm jo nj\u00eb fitim. Pra, parat\u00eb p\u00ebr promovim do t\u00eb jen\u00eb edhe m\u00eb pak. Shum\u00eb m\u00eb pak. Ose libri do t\u00eb b\u00ebhet ari n\u00eb raft dhe n\u00eb t\u00eb v\u00ebrtet\u00eb nuk do t\u00eb shitet. <\/p>\n

Prandaj mbeten metodat e marketingut t\u00eb p\u00ebrmbajtjes, SEO, kobrandimi, marketingu gueril, mediatoret (tani quhen influencues) dhe PR klasik. Nj\u00eb pjes\u00eb e buxhetit shkon p\u00ebr performanc\u00ebn (si\u00e7 \u00ebsht\u00eb reklama kontekstuale), por puna kryesore nuk b\u00ebhet atje. <\/p>\n

MIFi, fal\u00eb marketingut t\u00eb shk\u00eblqyer t\u00eb p\u00ebrmbajtjes, ka nj\u00eb baz\u00eb t\u00eb madhe lexuesish n\u00eb mediat sociale dhe n\u00eb newsletter. Pak m\u00eb shum\u00eb se nj\u00eb milion lexime n\u00eb muaj n\u00eb blog, 450 mij\u00eb kontaktes n\u00eb list\u00ebn e postimeve, 330 mij\u00eb ndjek\u00ebs n\u00eb VK, rreth 225 mij\u00eb n\u00eb Instagram dhe rreth 200 mij\u00eb n\u00eb Facebook. Dhe audienca e faqes. K\u00ebta jan\u00eb ata q\u00eb duhet t\u00eb lexojn\u00eb p\u00ebr librin dhe t\u00eb blejn\u00eb gjysm\u00ebn e tirazhit t\u00eb par\u00eb. N\u00ebse e p\u00eblqejn\u00eb, do t\u00eb flasin dhe do t\u00eb nisin nj\u00eb val\u00eb. <\/p>\n

Pjesa tjet\u00ebr do t\u00eb shkoj\u00eb te partner\u00ebt. Po, MIFi deri n\u00eb 50% t\u00eb tirazhit t\u00eb par\u00eb e nxjerr p\u00ebrmes dyqanit t\u00eb tij. Askush tjet\u00ebr n\u00eb Rusi nuk mund ta b\u00ebj\u00eb k\u00ebt\u00eb. Por prap\u00eb, auditoriumi \u00ebsht\u00eb mjaft specifik. Dhe shitjet n\u00eb fillim nuk p\u00ebrcaktojn\u00eb gjithmon\u00eb suksesin afatgjat\u00eb. Pra, muaji i kat\u00ebrt \u00ebsht\u00eb tregues. Ajo kur libri ose \u2018kapet\u2019 n\u00eb dyqanet fizike dhe fillon t\u00eb shitet, ose kur nuk merret nga raftet. Dyqanet kan\u00eb r\u00ebnd\u00ebsi p\u00eb t\u00eb ndjekin t\u00eb ardhurat p\u00ebr met\u00ebr katror, pra qarkullimin e raftit. Prandaj, n\u00ebse di\u00e7ka nuk shkon si\u00e7 duhet - p\u00ebrjashtoheni nga aty me nj\u00eb tingull \u2018\u00e7pok\u2019.<\/p>\n

PR offline ndihmon shum\u00eb. Ai gjithashtu ndihmon kur libri nuk arrin n\u00eb audienc\u00ebn e drejtp\u00ebrdrejt\u00eb t\u00eb MIFlit. Atje ka mjaft lifestyle dhe af\u00ebr shkenc\u00ebris\u00eb pop, prandaj librat ndar\u00eb nga mainstream-i nuk do t\u00eb kalojn\u00eb sakt\u00ebsisht n\u00eb objektiv. K\u00ebshtu q\u00eb, PR. Rasti yn\u00eb. Ne kemi shum\u00eb PR nga vet\u00eb dhe p\u00ebrmes botuesit. <\/p>\n

K\u00ebtu \u00ebsht\u00eb lista e publikimeve t\u00eb \u2018Thjesht Kosmos\u2019 nga Ekaterina Lengold n\u00eb fillim.<\/b>Na falni p\u00ebr tem\u00ebn, por pik\u00ebrisht p\u00ebr k\u00ebt\u00eb lib\u00ebr arriti t\u00eb ndahet sa m\u00eb sakt\u00eb \u00e7\u00ebshtjet ky\u00e7e, t\u00eb iniciuara fal\u00eb botuesit:<\/p>\n