{"id":35479,"date":"2019-10-31T22:04:33","date_gmt":"2019-10-31T19:04:33","guid":{"rendered":"https:\/\/prohoster.info\/blog\/piramida-spicha-kak-s-pomoshhyu-urovnej-diltsa-vyzvat-doverie-auditorii\/"},"modified":"2019-10-31T22:04:33","modified_gmt":"2019-10-31T19:04:33","slug":"piramida-spicha-kak-s-pomoshhyu-urovnej-diltsa-vyzvat-doverie-auditorii","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/piramida-spicha-kak-s-pomoshhyu-urovnej-diltsa-vyzvat-doverie-auditorii","title":{"rendered":"Pirama e q\u00ebllimit: si t\u00eb thithni besimin e audienc\u00ebs duke p\u00ebrdorur nivelet e Dilt\u00ebs","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Zgjidhja p\u00ebr projektin ose financimin e nj\u00eb startup-i mund t\u00eb varet nga nj\u00eb prezantim i vet\u00ebm. Kjo \u00ebsht\u00eb ve\u00e7an\u00ebrisht e r\u00ebnd\u00ebsishme kur e b\u00ebn nj\u00eb profesionist, i cili do t\u00eb mund t\u00eb shpenzonte k\u00ebt\u00eb koh\u00eb p\u00ebr zhvillimin e produktit. N\u00ebse kompania juaj nuk ka menaxher\u00eb t\u00eb ve\u00e7ant\u00eb q\u00eb merret me marketingun dhe shitjet, mund t\u00eb m\u00ebsoni n\u00eb vet\u00ebm nj\u00eb or\u00eb piramid\u00ebn e prezantimit, metod\u00ebn e ndikimit jo-direktiv mbi audienc\u00ebn dhe rregullat p\u00ebr zhvillimin e prezantimeve biznesi. Lexoni m\u00eb shum\u00eb n\u00eb k\u00ebt\u00eb artikull.<\/p>\n

\"Pirama
\n<\/a><\/noindex><\/p>\n

Piramit\u00eb e prezantimit<\/h3>\n

\nKur zhvilloni nj\u00eb prezantim p\u00ebr nj\u00eb fjalim n\u00eb nj\u00eb konferenc\u00eb ose ngjarje tjet\u00ebr, mbani mend q\u00eb audienca zakonisht nuk \u00ebsht\u00eb e motivuar t\u00eb pranoj\u00eb \u00e7do fjal\u00eb tuaj\u00ebn. Kjo \u00ebsht\u00eb normale - secili ka p\u00ebrvojat dhe besimet e veta. Para se t\u00eb thoni \"B\u00ebni k\u00ebt\u00eb...\", autori i librit SpeechBook, Aleksei Andrianov, rekomandon q\u00eb t\u00eb p\u00ebrgatitni audienc\u00ebn. P\u00ebr k\u00ebt\u00eb, ai ofron piramid\u00ebn e prezantimit. Menaxher\u00ebt me p\u00ebrvoj\u00eb mund ta njohin at\u00eb si piramid\u00ebn e niveleve logjike t\u00eb Robert Diltz.<\/p>\n

\"Pirama
\n<\/p>\n

1. Niveli i mjedisit <\/h4>\n

\nP\u00ebr t\u00eb p\u00ebrshtatur audienc\u00ebn, mjafton disa fraza rreth asaj q\u00eb i rrethon d\u00ebgjuesit. Fraza duhet t\u00eb jen\u00eb t\u00eb qarta dhe t\u00eb kuptueshme p\u00ebr t\u00eb gjith\u00eb t\u00eb pranishmit. P\u00ebr shembull: \"Koleg\u00eb, sot \u00ebsht\u00eb gjysma e muajit, ne jemi mbledhur p\u00ebr t\u00eb diskutuar rezultatet\" ose \"Miq, sot n\u00eb k\u00ebt\u00eb sall\u00eb do t\u00eb analizojm\u00eb rastin e kompanis\u00eb...\".<\/p>\n

2. Niveli i sjelljes <\/h4>\n

\nThojeni shkurt p\u00ebr veprimet e audienc\u00ebs. Formuloni veprimin n\u00eb folje n\u00eb koh\u00ebn e tashme: \"b\u00ebjm\u00eb\", \"vendosim\", \"ndryshojm\u00eb\". P\u00ebr shembull: \"\u00c7do dit\u00eb ne takohemi me klient\u00ebt\" ose \"Situata n\u00eb treg po ndryshon \u00e7do minut\u00eb\".<\/p>\n

3. Niveli i aft\u00ebsive<\/h4>\n

\n Propozimet e k\u00ebtij niveli pasqyrojn\u00eb vler\u00ebsimin tuaj t\u00eb veprimeve t\u00eb p\u00ebrmendura. Flisni me mbiemra: \"shpejt\", \"k\u00ebtu \u00ebsht\u00eb m\u00eb mir\u00eb \u2014 atje \u00ebsht\u00eb m\u00eb keq\", \"m\u00eb posht\u00eb\" etj. Shembuj: \"Rezultatet jan\u00eb t\u00eb ndryshme midis nj\u00ebsive, ja renditja\" apo \"Ky produkt doli n\u00eb treg brenda 3 muajsh, nd\u00ebrsa k\u00ebt\u00eb her\u00eb lansimi u zgjat p\u00ebr nj\u00eb vit\".<\/p>\n

4. Niveli i vlerave dhe besimeve<\/h4>\n

\n Kalim nga nivelet e ul\u00ebta n\u00eb esenc\u00eb. Nj\u00eb fraz\u00eb e shkurt\u00ebr mjafton p\u00ebr t\u00eb shprehur vler\u00ebn. Fjal\u00ebt-shenj\u00eb: \"Besojm\u00eb\", \"E r\u00ebnd\u00ebsishme\", \"Gjithashtu\", \"Me vler\u00eb\", \"Duam\". P\u00ebr shembull, \"Nuk ka asgj\u00eb m\u00eb t\u00eb r\u00ebnd\u00ebsishme se pavar\u00ebsia e kompanis\u00eb\" ose \"Besoj se kjo qasje do t\u00eb ndihmoj\u00eb n\u00eb fitimin e konkurrenc\u00ebs\".<\/p>\n

5. Niveli i identifikimit<\/h4>\n

\n Fjal\u00ebt m\u00eb t\u00eb shkurtra. N\u00eb cil\u00ebn grup e renditni t\u00eb pranishmit? \u00abNe jemi HR\u00bb, \u00abNe jemi shit\u00ebs\u00bb, \u00abNe jemi investitor\u00eb\u00bb, \u00abNe jemi marketer\u00eb\u00bb. Kujtoni p\u00ebr k\u00eb e keni krijuar prezantimin p\u00ebr konferenc\u00ebn ose vler\u00ebsoni se kush \u00ebsht\u00eb p\u00ebrpara jush. Ndoshta do t\u00eb shfaqet nj\u00eb identifikim m\u00eb i fuqish\u00ebm \u00abNe jemi ekspert\u00eb n\u00eb shitjen e pajisjeve unike\u00bb.<\/p>\n

6. Niveli i misionit<\/h4>\n

\nK\u00ebtu duhet t\u00eb flisni p\u00ebr at\u00eb p\u00ebr \u00e7far\u00eb po b\u00ebhet gjith\u00e7ka. Kujtoni audienc\u00ebn p\u00ebr k\u00ebt\u00eb dhe aktivizoni at\u00eb p\u00ebr veprim. \u00abSot nga ne varet se si do t\u00eb jet\u00eb nes\u00ebr kompania\u00bb, \u00abP\u00ebr t\u00eb lansuar nj\u00eb teknologji t\u00eb re p\u00ebr trajtimin e f\u00ebmij\u00ebve\u00bb, \u00abP\u00ebr t\u00eb siguruar q\u00eb t\u00eb dashurit tan\u00eb jetojn\u00eb n\u00eb mir\u00ebqenie\u00bb \u2014 k\u00ebto jan\u00eb disa shembuj.<\/p>\n

\u200d7. Zbritja e shpejt\u00eb<\/h4>\n

\n Vet\u00ebm pasi keni ngritur audienc\u00ebn n\u00eb t\u00eb gjitha nivelet, mund t\u00eb b\u00ebni thirrje p\u00ebr veprim. \u00c7far\u00eb doni q\u00eb audienca t\u00eb b\u00ebj\u00eb? \u00c7oni pak z\u00ebrin tuaj dhe thoni k\u00ebt\u00eb. Filloni me nj\u00eb folje n\u00eb mode imperativ.<\/p>\n

Ndikimi i paudhir<\/h3>\n

\n\u00c7far\u00eb ndikimi t\u00eb paudhir tjet\u00ebr? Ka numra, t\u00eb dh\u00ebna, grafik\u00eb! Sigurisht, por ato jan\u00eb t\u00eb mjaftueshme vet\u00ebm p\u00ebr nj\u00eb pjes\u00eb t\u00eb hemisfer\u00ebs, dhe njeriu merret me vendime gjithashtu n\u00eb nivelin emocional. P\u00ebr t\u00eb aktivizuar, duhet t\u00eb drejtoheni n\u00eb sistemin p\u00ebrfaq\u00ebsues t\u00eb d\u00ebgjuesit, t'i jepni mund\u00ebsin\u00eb audienc\u00ebs t\u00eb p\u00ebrfytyroj\u00eb informacionin tuaj n\u00eb mendjen e saj. Historia \u00ebsht\u00eb m\u00eb e mira p\u00ebr k\u00ebt\u00eb, sepse ndihmon d\u00ebgjuesin t\u00eb gjej\u00eb shembuj nga p\u00ebrvoja e vet dhe t'i kombinoj\u00eb ato me t\u00eb dh\u00ebnat gjat\u00eb prezantimit.<\/p>\n

Kujtoni fjalimin e famsh\u00ebm t\u00eb Steve Jobs p\u00ebr student\u00ebt e diplomuar t\u00eb Universitetit t\u00eb Stanfordit? Ai tregoi tri histori nga jeta e tij, duke mb\u00ebshtetur pozita dhe thirrjen e tij p\u00ebr veprim p\u00ebr d\u00ebgjuesit. Duke p\u00ebrdorur vet\u00ebm gjuh\u00ebn e biznesit, ky efekt nuk mund t\u00eb arrihet. Ne marrim vendime me trurin, por i kalojm\u00eb ato p\u00ebrmes emocioneve. Historia e ngre shpejt d\u00ebgjuesin n\u00eb nivelin e vlerave personale.<\/p>\n

P\u00ebr t\u00eb p\u00ebrgatitur nj\u00eb prezantim p\u00ebr nj\u00eb fjalim publik me histori, autori sugjeron t\u00eb p\u00ebrdoret struktura:<\/p>\n