{"id":36024,"date":"2019-10-31T22:09:12","date_gmt":"2019-10-31T19:09:12","guid":{"rendered":"https:\/\/prohoster.info\/blog\/prozrenie-po-metrikam-kak-ya-ponyal-chto-takoe-metriki-i-v-chyom-ih-glavnaya-prelest\/"},"modified":"2019-10-31T22:09:12","modified_gmt":"2019-10-31T19:09:12","slug":"prozrenie-po-metrikam-kak-ya-ponyal-chto-takoe-metriki-i-v-chyom-ih-glavnaya-prelest","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/prozrenie-po-metrikam-kak-ya-ponyal-chto-takoe-metriki-i-v-chyom-ih-glavnaya-prelest","title":{"rendered":"Riviera mbi metrikat: si kuptova se \u00e7far\u00eb jan\u00eb metrikat dhe \u00e7far\u00eb \u00ebsht\u00eb bukuria e tyre kryesore","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Metrikat jan\u00eb justifikim, do t\u00eb thoni ju, dhe do t\u00eb keni t\u00eb drejt\u00eb. N\u00eb disa aspekte.<\/p>\n

N\u00eb t\u00eb v\u00ebrtet\u00eb, kur flitet p\u00ebr metrikat, metrika e par\u00eb q\u00eb vjen n\u00eb mendje \u00ebsht\u00eb numri i vizitor\u00ebve.<\/p>\n

M\u00eb shum\u00eb njer\u00ebz e duan meditim duke shikuar p\u00ebr or\u00eb t\u00eb t\u00ebra grafik\u00ebt e vizitave t\u00eb faqes s\u00eb tyre.<\/p>\n

\"Riviera
\n
\nSa e bukur \u00ebsht\u00eb t\u00eb shoh\u00ebsh se si linea l\u00ebviz \u2014 andej k\u00ebndej, andej k\u00ebndej... Dhe akoma m\u00eb mir\u00eb \u00ebsht\u00eb kur numri i vizitor\u00ebve t\u00eb faqes rritet vazhdimisht. <\/p>\n

At\u00ebher\u00eb, nj\u00eb ngroht\u00ebsi mb\u00ebshtjell\u00ebse shp\u00ebrndahet n\u00eb t\u00eb gjith\u00eb trupin dhe mendja fluturon n\u00eb qiell duke pritur manan\u00eb e qiejve.<\/p>\n

Ah, sa g\u00ebzim, sa lumturi!<\/p>\n

\"Riviera
\n
\nEdhe n\u00ebse panorama \u00ebsht\u00eb e trishtuar...<\/p>\n

\"Riviera
\n
\nGjithsesi, nuk mund t\u00eb largosh syt\u00eb nga grafiku, sepse ai t\u00ebrheq.<\/p>\n

\"Riviera
\n
\nDuket se n\u00eb grafik fshihet nj\u00eb kuptim t\u00eb fsheht\u00eb. M\u00eb shum\u00eb pak dhe figura do t\u00eb zbuloj\u00eb sekretet e saj dhe do t\u00eb tregoj\u00eb nj\u00eb m\u00ebnyr\u00eb jasht\u00ebzakonisht t\u00eb thjesht\u00eb dhe efektive p\u00ebr t\u00ebrheqjen e nj\u00eb numri t\u00eb madh klient\u00ebsh. Dhe at\u00ebher\u00eb parat\u00eb do t\u00eb rrjedhin si lum\u00eb.<\/p>\n

Por n\u00eb t\u00eb v\u00ebrtet\u00eb, vizitor\u00ebt jan\u00eb nj\u00eb \"metrik\u00eb e \u00ebmb\u00ebl (e pav\u00ebrtet\u00eb)\", q\u00eb nuk b\u00ebjn\u00eb kuptim t\u00eb dobish\u00ebm.<\/a><\/noindex><\/p>\n

Dhe shumica e metrikave jan\u00eb k\u00ebshtu. Kryesisht, t\u00eb gjitha metrikat q\u00eb do t\u00eb shihni jan\u00eb t\u00eb \u00ebmbla. Prandaj, metrikat kan\u00eb fituar nj\u00eb reputacion t\u00eb keq si nj\u00eb shpenzim t\u00eb pafrytsh\u00ebm t\u00eb koh\u00ebs dhe energjis\u00eb.<\/p>\n

Por n\u00eb t\u00eb v\u00ebrtet\u00eb, kjo nuk \u00ebsht\u00eb ashtu. Metrikat e duhura ofrojn\u00eb informacione t\u00eb r\u00ebnd\u00ebsishme dhe her\u00eb pas here t\u00eb \u00e7muara p\u00ebr biznesin dhe projektin. <\/p>\n

Bonusi kryesor dhe q\u00ebllimi i metrikave \u00ebsht\u00eb se ato ofrojn\u00eb mund\u00ebsi p\u00ebr t\u00eb menaxhuar biznesin tuaj ose projektin.<\/p>\n

Si t\u00eb p\u00ebrcaktoni se cila metrik\u00eb \u00ebsht\u00eb e keqe?<\/h2>\n

Le t\u00eb shohim nj\u00eb shembull shum\u00eb t\u00eb thjesht\u00eb \u2014 shpejt\u00ebsin\u00eb e nj\u00eb automobili.<\/p>\n

Ju lutem, \u00e7far\u00eb p\u00ebrfaq\u00ebson shpejt\u00ebsia...<\/p>\n

100 km\/h?<\/b><\/h3>\n

\"Riviera
\n
\nHmm...<\/p>\n

Hmm...<\/p>\n

\u00c7far\u00eb do t\u00eb thot\u00eb kjo?<\/p>\n

Mendoj se ju, ndoshta, e keni kuptuar se... nuk do t\u00eb thot\u00eb asgj\u00eb!<\/p>\n

E kuptoni. Tani pyetja e dyt\u00eb:<\/p>\n

100 km\/h, \u00ebsht\u00eb mir\u00eb apo keq?<\/b><\/p>\n

Hmm...<\/p>\n

Asnj\u00ebra, as tjetra?<\/p>\n

E sakt\u00eb!<\/p>\n

Shpejt\u00ebsia \u00ebsht\u00eb nj\u00eb metrik\u00eb krejt\u00ebsisht e pafrytshme dhe e padobishme. N\u00ebse, sigurisht, p\u00ebrdoret vet\u00eb. N\u00eb lidhje me metrika t\u00eb tjera, ajo, natyrisht, mund t\u00eb thot\u00eb di\u00e7ka, por vet\u00eb \u2014 sigurisht, jo.<\/p>\n

Vizita e faqes \u00ebsht\u00eb po aq e nj\u00ebjt\u00eb si shpejt\u00ebsia.<\/p>\n

\"Riviera
\n
\nPrandaj, nuk ka asnj\u00eb kuptim t\u00eb mbetesh para grafikut t\u00eb vizitave t\u00eb faqes. Ai nuk do t'ju zbuloj\u00eb sekretin e jet\u00ebs. A e kuptoni tani?<\/p>\n

Dhe cila metrik\u00eb \u00ebsht\u00eb e mir\u00eb at\u00ebher\u00eb?<\/h2>\n

P\u00ebr shembull, Churn rate. Kjo metrik\u00eb tregon sa klient\u00eb jan\u00eb larguar nga kompania\/faqja p\u00ebrfundimisht gjat\u00eb koh\u00ebs.<\/p>\n

Churn rate = 1% tregon se ne po humbasim vet\u00ebm 1% t\u00eb klient\u00ebve. Pra, nuk po humbasim pothuajse ask\u00ebnd.<\/p>\n

N\u00ebse Churn rate = 90%, at\u00ebher\u00eb kjo do t\u00eb thot\u00eb se po humbasim pothuajse t\u00eb gjith\u00eb klient\u00ebt tan\u00eb. Kjo \u00ebsht\u00eb katastrofike!<\/p>\n

A e shihni ndryshimin midis k\u00ebsaj metrike dhe shpejt\u00ebsis\u00eb?<\/p>\n

Churn rate \u00ebsht\u00eb nj\u00eb metrik\u00eb e mbushur me kuptim, e cila i p\u00ebrgjigjet pyetjes n\u00ebse \u00ebsht\u00eb mir\u00eb apo keq. Dhe ju nuk keni nevoj\u00eb t\u00eb pyesni se \u00e7far\u00eb do t\u00eb thot\u00eb.<\/p>\n

Kjo \u00ebsht\u00eb nj\u00eb metrik\u00eb q\u00eb flet vet\u00eb!<\/p>\n

Dhe tani jemi gati t\u00eb nd\u00ebrmarrim veprime urgjente p\u00ebr t\u00eb ulur shkall\u00ebn e humbjes s\u00eb klient\u00ebve.<\/p>\n

\"Riviera
\n
\nPrandaj, k\u00ebto metrika quhen t\u00eb dobishme. Sepse ato nxjerrin veprime.<\/p>\n

Kriteri i \"t\u00eb qenit korrekti\" t\u00eb metrikeve<\/h2>\n

Ka nj\u00eb m\u00ebnyr\u00eb shum\u00eb t\u00eb thjesht\u00eb p\u00ebr t\u00eb p\u00ebrcaktuar se nj\u00eb metrik\u00eb \u00ebsht\u00eb \"e korrekta \/ e v\u00ebshtir\u00eb\" (angl. vanity).<\/p>\n

Shumica e metrikeve absolute<\/b>, t\u00eb tilla si vizitat, numri i shkarkimeve, numri i retweet-\u00ebve, numri i email-ve\/subskribuesve, numri i like-ve, etj. jan\u00eb t\u00eb ngjashme me metrikat e korrekta<\/b>.<\/p>\n

Metrikat relative, t\u00eb peshuara, shpesh jan\u00eb efektive. Por jo t\u00eb gjitha!<\/p>\n

Sa i p\u00ebrket metrikeve cil\u00ebsore, k\u00ebtu nuk ka qart\u00ebsi, sepse vler\u00ebsimi cil\u00ebsor vet\u00eb nuk mund t\u00eb jet\u00eb i sakt\u00eb dhe i qart\u00eb. <\/p>\n

Por nga ana tjet\u00ebr, vler\u00ebsimi i leht\u00ebsis\u00eb s\u00eb programit \u00ebsht\u00eb di\u00e7ka q\u00eb mund dhe duhet t\u00eb b\u00ebhet pik\u00ebrisht p\u00ebrmes perceptimit t\u00eb p\u00ebrdoruesve p\u00ebrfundimtar\u00eb dhe ashtu si\u00e7 \u00ebsht\u00eb.<\/p>\n

Si t\u00eb qasemi n\u00eb p\u00ebrgjith\u00ebsi ndaj metrikeve?<\/h2>\n

S\u00eb pari, duhet ta nd\u00ebrroni mendjen.<\/p>\n

Pa shaka.<\/p>\n

\u00c7do kush (!) q\u00eb p\u00ebrballet me metrike, fillimisht fillon t\u00eb k\u00ebrkoj\u00eb n\u00eb to arsyen e ekzistenc\u00ebs. Por ata nuk do ta tregojn\u00eb, fatkeq\u00ebsisht.<\/p>\n

Metrikat jan\u00eb thjesht si nj\u00eb ruler i zakonsh\u00ebm me t\u00eb cilin e matim gjith\u00e7ka q\u00eb duam.<\/p>\n

\"Riviera
\n
\nJu nuk k\u00ebrkoni arsyen e ekzistenc\u00ebs n\u00eb nj\u00eb ruler druri t\u00eb zakonsh\u00ebm, apo jo?<\/p>\n

\"Riviera
\n
\nK\u00ebrkimi i kuptimit t\u00eb jet\u00ebs n\u00eb nj\u00eb ruler \u00ebsht\u00eb ajo q\u00eb quhet \"qasje nga posht\u00eb-lart\".<\/p>\n

P\u00ebr t\u00eb punuar sakt\u00eb me metrike, duhet t\u00eb nd\u00ebrroni paradigm\u00ebn dhe t\u00eb filloni t\u00eb punoni ndryshe, nga lart-posht\u00eb.<\/p>\n

Pra, s\u00eb pari b\u00ebni nj\u00eb veprim, dhe pastaj matni efektin q\u00eb rezulton nga ai p\u00ebrmes metrikeve. <\/b><\/u><\/p>\n

Duhet t\u00eb p\u00ebrdorni metrike si nj\u00eb objekt t\u00eb zakonsh\u00ebm p\u00ebr matje dhe asgj\u00eb m\u00eb shum\u00eb.<\/p>\n

Mendoni p\u00ebr k\u00ebto fjal\u00eb.<\/p>\n

M\u00ebsoni efektin e veprimeve tuaja p\u00ebrmes metrikeve, dhe mos shpikni veprime mbi baza t\u00eb t\u00eb dh\u00ebnave t\u00eb nj\u00eb ruler druri.<\/p>\n

Ky ky\u00e7 \u00ebsht\u00eb quajtur gjithashtu \u201cHipoteza->Masat\u201d.<\/p>\n

Ok, kjo \u00ebsht\u00eb e qart\u00eb.<\/p>\n

P\u00ebrgjigja Nr. 2: \u201c\u00c7far\u00eb sakt\u00ebsisht t\u00eb masim? Si t\u00eb gjejm\u00eb metrikat e duhura?\u201d<\/p>\n

Si t\u00eb p\u00ebrgatisim grupin ton\u00eb t\u00eb metrikave?<\/h2>\n

Duke k\u00ebrkuar n\u00eb Internet, ju me siguri do t\u00eb gjeni dhjet\u00ebra, madje qindra metrikash t\u00eb ndryshme p\u00ebr t\u00eb nj\u00ebjt\u00ebn tem\u00eb.<\/p>\n

P\u00ebr shembull, p\u00ebrmetrikat e cil\u00ebsis\u00eb s\u00eb softuerit mund t\u00eb gjenden rreth nj\u00ebqind. K\u00ebtu p\u00ebrfshihen standardet GOST-R-ISO, metrikat e llogaritura n\u00eb SonarQube, disa variante t\u00eb shkruara vet\u00eb, madje edhe metrika 'cil\u00ebsore' t\u00eb bazuara n\u00eb komentet e p\u00ebrdoruesve.<\/p>\n

Cilat do t\u00eb kishin sens t\u00eb p\u00ebrdorej, dhe cilat jo?<\/p>\n

Qasja m\u00eb e mir\u00eb \u00ebsht\u00eb t\u00eb drejtohemi nga 'vlera kryesore'.<\/p>\n

OMTM (Nj\u00eb Metrik\u00eb q\u00eb Ka R\u00ebnd\u00ebsi)<\/h2>\n

Le t\u00eb shqyrtojm\u00eb nj\u00eb shembull.<\/p>\n

Natyrisht, n\u00ebse d\u00ebshironi t\u00eb p\u00ebrmir\u00ebsoni cil\u00ebsin\u00eb e produktit tuaj softuerik, at\u00ebher\u00eb cil\u00ebsin\u00eb e tij mund ta matni n\u00eb m\u00ebnyra t\u00eb ndryshme.<\/p>\n

Cil\u00ebsia nuk \u00ebsht\u00eb vet\u00ebm numri i gabimeve. N\u00ebse shikoni cil\u00ebsin\u00eb n\u00eb p\u00ebrgjith\u00ebsi, ajo \u00ebsht\u00eb:<\/p>\n

numri i incidenteve n\u00eb prodhim,
\nleht\u00ebsia e p\u00ebrdorimit dhe thjesht\u00ebsia e perceptimit,
\nshpejt\u00ebsia e pun\u00ebs,
\np\u00ebrmbushja dhe koh\u00ebzgjatja e realizimit t\u00eb funksionit t\u00eb planifikuar,
\nsiguria.<\/p>\n

Ka shum\u00eb kritere dhe nuk \u00ebsht\u00eb e mundur t\u00eb punoni menj\u00ebher\u00eb me t\u00eb gjitha. Pra, procedohet shum\u00eb thjesht: zgjidhni nj\u00eb kriter, m\u00eb t\u00eb r\u00ebnd\u00ebsishmin n\u00eb momentin aktual, dhe punoni vet\u00ebm me t\u00eb.<\/p>\n

Ky qasje quhet OMTM (Nj\u00eb Metrik\u00eb q\u00eb Ka R\u00ebnd\u00ebsi) \u2014 Nj\u00eb (E Vetme) Metrik\u00eb e R\u00ebnd\u00ebsishme.<\/p>\n

OMTM p\u00ebr cil\u00ebsin\u00eb e softuerit e ka logjikisht numrin e incidenteve serioze (t\u00eb r\u00ebnd\u00ebsishme dhe kritike) n\u00eb nj\u00eb mjedis prodhimi.<\/p>\n

P\u00ebr dyqanet online, nuk ka asnj\u00eb nevoj\u00eb t\u00eb mendohet p\u00ebr OMTM \u2014 kjo \u00ebsht\u00eb v\u00ebllimi i shitjeve ose fitimi (var\u00ebsisht nga vendimi juaj).<\/p>\n

Kjo Nj\u00eb Metrik\u00eb e R\u00ebnd\u00ebsishme do t\u00eb jet\u00eb vlera kryesore p\u00ebr grupin tuaj t\u00eb metrikave. Dhe pik\u00ebrisht nga ajo do t\u00eb varet grupi p\u00ebrfundimtar i tyre.<\/p>\n

Vlera Brendshme<\/h2>\n

P\u00ebrgatitja e grupit t\u00eb metrikave shpesh fillon 'pa mend', duke k\u00ebrkuar n\u00eb Internet dhe duke zgjedhur opsionet m\u00eb t\u00eb mira nga ato q\u00eb gjeni me parimin: \u201cO! Kjo do na p\u00ebrshtatet!\u201d<\/p>\n

Si\u00e7 e kuptoni, ky nuk \u00ebsht\u00eb m\u00ebnyra m\u00eb e mir\u00eb, apo jo?<\/p>\n

Por si t\u00eb vendosni se cil\u00ebn metrik\u00eb t\u00eb merrni, dhe cil\u00ebn jo?<\/p>\n

P\u00ebr shembull, shpesh maten lloje t\u00eb ndryshme konvertimesh t\u00eb p\u00ebrdoruesve. <\/p>\n

Por pse maten pik\u00ebrisht p\u00ebrdoruesit, dhe jo ndonj\u00eb gj\u00eb tjet\u00ebr? A keni menduar ndonj\u00ebher\u00eb mbi k\u00ebt\u00eb pyetje?<\/p>\n

Natyrisht, ka nj\u00eb p\u00ebrgjigje.<\/p>\n

Le t\u00eb shqyrtojm\u00eb nj\u00eb dyqan online si nj\u00eb shembull t\u00eb thjesht\u00eb p\u00ebr tu kuptuar.<\/p>\n

Supozoni se d\u00ebshironi t\u00eb rrisni volumet e shitjeve. Cilat metrika ju nevojiten p\u00ebr k\u00ebt\u00eb? Si t\u00eb qaseni n\u00eb k\u00ebt\u00eb?<\/p>\n

Ka nj\u00eb m\u00ebnyr\u00eb t\u00eb thjesht\u00eb, logjike dhe funksionale. E gjith\u00eb situata merr form\u00eb kur p\u00ebrgjigjeni n\u00eb pyetjen:<\/p>\n

KUSH PRODHON VLER\u00cbN?<\/b><\/u><\/p>\n

Ne po punojm\u00eb p\u00ebr volumet e shitjeve, apo jo? Duam t'i rrisim ato, e v\u00ebrtet\u00eb?<\/p>\n

K\u00eb duhet dhe \u00e7far\u00eb duhet t\u00eb ndikojm\u00eb p\u00ebr t\u00eb rritur volumet e shitjeve?<\/p>\n

Sigurisht,<\/p>\n

duhet t\u00eb ndikojm\u00eb n\u00eb shkakun \u2014
\nn\u00eb at\u00eb q\u00eb 'prodhon' vler\u00ebn.<\/b><\/i><\/p>\n

Kush prodhon para n\u00eb dyqanin online? Nga ku vijn\u00eb parat\u00eb?<\/p>\n

Shum\u00eb thjesht\u00eb: nga klient\u00ebt.<\/p>\n

Ku sakt\u00ebsisht n\u00eb dyqanin online mund t\u00eb ndikojm\u00eb n\u00eb klient\u00ebt? <\/p>\n

Kudo!
\nE sakt\u00eb. N\u00eb \u00e7do faz\u00eb t\u00eb ciklit t\u00eb jet\u00ebs s\u00eb klient\u00ebve.<\/p>\n

P\u00ebr t\u00eb ilustruar ciklin e jet\u00ebs, \u00ebsht\u00eb e leht\u00eb t\u00eb nd\u00ebrtojm\u00eb at\u00eb q\u00eb quhet 'funnel' e l\u00ebvizjes s\u00eb klient\u00ebve n\u00eb proces.<\/p>\n

Shembulli i funnel-it t\u00eb dyqanit online:<\/p>\n

\"Riviera
\n
\nPse pik\u00ebrisht k\u00ebshtu? Sepse klient\u00ebt humben pik\u00ebrisht gjat\u00eb kalimeve nga nj\u00eb hap n\u00eb funnel n\u00eb tjetrin.<\/p>\n

Duke rritur numrin e klient\u00ebve n\u00eb ndonj\u00eb nivel t\u00eb funnel-it, automatikisht rrisim volumet p\u00ebrfundimtare t\u00eb shitjeve.<\/b><\/i><\/p>\n

Nj\u00eb shembull i thjesht\u00eb. <\/p>\n

Metrika 'Pjesa e shportave t\u00eb braktisura' n\u00eb thelb tregon konvertimin gjat\u00eb kalimit nga shporta e produktit n\u00eb porosin\u00eb e p\u00ebrfunduar.<\/p>\n

Supozoni se gjat\u00eb matjes s\u00eb par\u00eb zbuloni se 90% e shportave humbasin, dmth nga 10 shporta b\u00ebhet vet\u00ebm 1 porosi.<\/p>\n

Di\u00e7ka nuk \u00ebsht\u00eb n\u00eb rregull me shport\u00ebn, apo jo?<\/p>\n

P\u00ebr thjesht\u00ebsi, le t\u00eb supozoni se shuma e nj\u00eb porosie \u00ebsht\u00eb 100 rub. K\u00ebshtu, volumi p\u00ebrfundimtar i shitjeve do t\u00eb jet\u00eb vet\u00ebm 100 rub.<\/p>\n

Si rezultat i p\u00ebrmir\u00ebsimit t\u00eb shport\u00ebs, p\u00ebrqindja e shportave t\u00eb braktisura ra me 10%, n\u00eb 80%. Si duket kjo n\u00eb numra?<\/p>\n

Nga 10 shporta, filluan t\u00eb b\u00ebjn\u00eb 2 porosi. 100 rub * 2 = 200 rub.<\/p>\n

Por, kjo \u00ebsht\u00eb rritje volumesh shitjesh prej 100%! Bingo!<\/p>\n

Duke rritur konvertimin e hapit vet\u00ebm me 10%, keni rritur volumet e shitjeve me 100%. <\/b><\/p>\n

Fantastike! <\/p>\n

Por k\u00ebshtu funksionon.<\/p>\n

A kuptoni tani se \u00e7far\u00eb \u00ebsht\u00eb bukuria e metrikeve t\u00eb nd\u00ebrtuara si\u00e7 duhet?<\/p>\n

Me ndihm\u00ebn e tyre, mund t\u00eb arrini nj\u00eb ndikim fantastik mbi proceset tuaja.<\/p>\n

Me dyqanin online \u00ebsht\u00eb shum\u00eb e thjesht\u00eb, por si ta p\u00ebrcjellim k\u00ebt\u00eb, p\u00ebr shembull, n\u00eb cil\u00ebsin\u00eb e produktit software? Po ashtu:<\/p>\n

    \n
  1. Zgjidhni vler\u00ebn kryesore mbi t\u00eb cil\u00ebn punojm\u00eb. P\u00ebr shembull, zvog\u00eblimi i numrit t\u00eb incidenteve n\u00eb prodhim.<\/li>\n
  2. Kuptojm\u00eb se kush dhe \u00e7far\u00eb prodhon k\u00ebt\u00eb vler\u00eb. P\u00ebr shembull, kodi burimor.<\/li>\n
  3. Nd\u00ebrtojm\u00eb nj\u00eb funnel t\u00eb ciklit t\u00eb jet\u00ebs s\u00eb kodit burimor dhe vendosim matjet n\u00eb \u00e7do hap t\u00eb funnel-it. T\u00eb gjitha.<\/li>\n<\/ol>\n

    Ja, p\u00ebr shembull, cilat metrika cil\u00ebsore mund t\u00eb rezultojn\u00eb (n\u00eb shpejt\u00ebsi)\u2026<\/p>\n

    T\u00eb dh\u00ebnat e vler\u00ebs:<\/p>\n