{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201cEvolucioni omnichannel i IoT\u201d ose si interneti i gj\u00ebrave mund t\u00eb ndikoj\u00eb n\u00eb omnicanalitet","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201cEvolucioni
\n
\nBota ecom \u00ebsht\u00eb e ndar\u00eb n\u00eb dy pjes\u00eb: disa e din\u00eb gjith\u00e7ka rreth omnicanalitetit, nd\u00ebrsa t\u00eb tjer\u00eb ende b\u00ebjn\u00eb pyetje mbi se si kjo teknologji mund t\u00eb jet\u00eb e dobishme p\u00ebr biznesin. T\u00eb par\u00ebt diskutuan se si interneti i gj\u00ebrave (IoT) mund t\u00eb formoj\u00eb nj\u00eb qasje t\u00eb re ndaj omnicanalitetit. Ne p\u00ebrktheu nj\u00eb artikull t\u00eb titulluar The IoT Brings New Meaning to the Omnichannel Customer Experience dhe ndajn\u00eb pikat kryesore.<\/p>\n

Nj\u00eb nga hipotezat e kompanis\u00eb Ness Digital Engineering \u00ebsht\u00eb se deri n\u00eb vitin 2020, p\u00ebrvoja e p\u00ebrdoruesit do t\u00eb jet\u00eb faktori p\u00ebrcaktues n\u00eb zgjedhjen e produktit, duke kaluar mbi tipare si \u00e7mimi dhe vet\u00eb produkti. Kjo sugjeron q\u00eb p\u00ebr t\u00eb t\u00ebrhequr klient\u00eb dhe p\u00ebr t\u00eb rritur besnik\u00ebrin\u00eb ndaj mark\u00ebs, kompanit\u00eb duhet t\u00eb studiojn\u00eb me kujdes customer journey (hart\u00ebn e bashk\u00ebpunimit midis klientit dhe produktit) dhe t\u00eb p\u00ebrcaktojn\u00eb mesazhet ky\u00e7e t\u00eb mark\u00ebs n\u00eb t\u00eb gjitha kanalete e komunikimit. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, mund t\u00eb formohet nj\u00eb kontakt \u201ci qet\u00eb\u201d (seamless) me klientin.
\n<\/a><\/noindex><\/p>\n

Pengesat n\u00eb evolucionin e IoT Omnichannel<\/h4>\n

\nAutori i artikullit e quan lidhjen e internetit t\u00eb gj\u00ebrave dhe omnicanalitetit IoT omnichannel evolution. \u00cbsht\u00eb e qart\u00eb se interneti i gj\u00ebrave do t\u00eb ndihmoj\u00eb n\u00eb krijimin e nj\u00eb customer journey m\u00eb t\u00eb p\u00ebrmir\u00ebsuar. Megjithat\u00eb, ekziston nj\u00eb pyetje e hapur n\u00eb lidhje me p\u00ebrpunimin e mas\u00ebs s\u00eb t\u00eb dh\u00ebnave q\u00eb paraqiten gjat\u00eb implementimit t\u00eb IoT n\u00eb modelin e biznesit. Si mund t\u00eb krijohen 'insait\u00eb' t\u00eb v\u00ebrteta t\u00eb vlefshme n\u00eb baz\u00eb t\u00eb analiz\u00ebs s\u00eb mas\u00ebs s\u00eb t\u00eb dh\u00ebnave? Autori p\u00ebr k\u00ebt\u00eb identifikon 3P.<\/p>\n

P\u00ebrvoja proaktive<\/h4>\n

\nSi zakonisht, nd\u00ebrveprimi midis kompanis\u00eb dhe bler\u00ebsit fillon me iniciativ\u00ebn e bler\u00ebsit (blerja, p\u00ebrdorimi i sh\u00ebrbimit). N\u00eb rastin e p\u00ebrdorimit t\u00eb IoT n\u00eb kompani, situata mund t\u00eb kthehet p\u00ebrmes monitorimit t\u00eb vazhduesh\u00ebm p\u00ebrmes pajisjeve IoT. P\u00ebr shembull, p\u00ebrmes k\u00ebsaj n\u00eb prodhim mund t\u00eb parashikohet periudha e funksionimit dhe mir\u00ebmbajtjes s\u00eb planifikuar. Kjo do t\u00eb ndihmoj\u00eb n\u00eb shmangien e ndalesave t\u00eb paplanifikuara t\u00eb shtrenjta. Nj\u00eb shembull tjet\u00ebr, sensor\u00ebt mund t\u00eb paralajm\u00ebrojn\u00eb klient\u00ebt p\u00ebr defekte t\u00eb caktuara n\u00eb pjes\u00ebt e automjetit ose t\u00eb llogarisin periudh\u00ebn e z\u00ebvend\u00ebsimit t\u00eb planifikuar. <\/p>\n

P\u00ebrvoja parashikuese<\/h4>\n

\nIoT mund t\u00eb parashikoj\u00eb dhe t\u00eb parandaloj\u00eb veprimet e p\u00ebrdoruesit p\u00ebrmes shk\u00ebmbimit t\u00eb t\u00eb dh\u00ebnave n\u00eb koh\u00eb reale me sh\u00ebrbimet n\u00eb re, n\u00eb t\u00eb cilat jan\u00eb nd\u00ebrtuar modele veprimesh duke marr\u00eb parasysh sjelljen e t\u00eb gjith\u00eb p\u00ebrdoruesve. Me kalimin e koh\u00ebs, aplikacione t\u00eb tilla IoT, duke p\u00ebrdorur t\u00eb dh\u00ebna nga kamerat e siguris\u00eb, radar\u00ebt dhe sensor\u00ebt n\u00eb automjete, do t\u00eb b\u00ebjn\u00eb automjetet autonome m\u00eb t\u00eb sigurta dhe do t\u00eb ulin rrezikun p\u00ebr ngjarje rrugore p\u00ebr shofer\u00ebt.<\/p>\n

P\u00ebrvoja e personalizuar<\/h4>\n

\nPersonalizimi i p\u00ebrmbajtjes, i cili bazohet n\u00eb skenar\u00ebt e sjelljes s\u00eb klientit.
\nPersonalizimi \u00ebsht\u00eb i mundur p\u00ebrmes monitorimit t\u00eb vazhduesh\u00ebm dhe analiz\u00ebs s\u00eb sjelljes s\u00eb konsumatorit. P\u00ebr shembull, n\u00ebse nj\u00eb bler\u00ebs ka k\u00ebrkuar nj\u00eb produkt t\u00eb caktuar n\u00eb internet dit\u00ebn e kaluar, dyqani mund t'i ofroj\u00eb atij, bazuar n\u00eb t\u00eb dh\u00ebnat e k\u00ebrkimit t\u00eb kaluar, produkte dhe aksesor\u00eb p\u00ebrkat\u00ebs p\u00ebrmes marketingut t\u00eb af\u00ebrt inteligjent n\u00eb dyqanin offline. K\u00ebto jan\u00eb oferta marketingu, t\u00eb cilat p\u00ebrdorin si t\u00eb dh\u00ebnat nga sensor\u00ebt bluetooth, q\u00eb analizojn\u00eb l\u00ebvizjen e klientit offline, ashtu edhe t\u00eb dh\u00ebnat e marra nga pajisjet IoT: or\u00ebt inteligjente dhe pajisjet e tjera teknologjike. <\/p>\n

N\u00eb p\u00ebrfundim, duhet t\u00eb theksohet se IoT nuk \u00ebsht\u00eb nj\u00eb arm\u00eb magjike p\u00ebr biznesin. Ka pyetje n\u00eb lidhje me mund\u00ebsin\u00eb dhe shpejt\u00ebsin\u00eb e p\u00ebrpunimit t\u00eb t\u00eb dh\u00ebnave t\u00eb m\u00ebdha, dhe deri tani k\u00ebt\u00eb teknologji mund t\u00eb p\u00ebrballojn\u00eb vet\u00ebm gjigant\u00ebt si Google, Amazon, Apple. Megjithat\u00eb, autori thekson se p\u00ebr ta p\u00ebrdorur IoT nuk \u00ebsht\u00eb nevoja t\u00eb jesh nj\u00eb gjigant, mjafton t\u00eb jesh nj\u00eb kompani inteligente, kur b\u00ebhet fjal\u00eb p\u00ebr strategjin\u00eb dhe hartimin e udh\u00ebtimit t\u00eb klientit.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 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