{"id":38397,"date":"2019-10-31T22:23:32","date_gmt":"2019-10-31T19:23:32","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-pridumat-nazvanie-produkta-ili-kompanii-na-primere-vepp\/"},"modified":"2019-10-31T22:23:32","modified_gmt":"2019-10-31T19:23:32","slug":"kak-pridumat-nazvanie-produkta-ili-kompanii-na-primere-vepp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/kak-pridumat-nazvanie-produkta-ili-kompanii-na-primere-vepp","title":{"rendered":"Si sihet mund t\u00eb imagjinosh nj\u00eb em\u00ebr p\u00ebr produktin ose kompanin\u00eb duke p\u00ebrdorur shembullin Vepp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Si
\n
\nNj\u00eb udh\u00ebzues p\u00ebr t\u00eb gjith\u00eb ata q\u00eb kan\u00eb nevoj\u00eb p\u00ebr nj\u00eb em\u00ebr p\u00ebr produktin ose biznesin \u2013 qoft\u00eb ekzistues apo t\u00eb ri. Do t\u00eb tregojm\u00eb se si t\u00eb imagjinoni, vler\u00ebsoni dhe zgjidhni.<\/p>\n

P\u00ebr tre muaj punuam mbi rinovimin e panelit t\u00eb menaxhimit me qindra mij\u00ebra p\u00ebrdorues. Na dhimbte dhe n\u00eb fillim t\u00eb rrug\u00ebs na mungonte ndihma. Prandaj, kur p\u00ebrfunduam, vendos\u00ebm t\u00eb mbledhim p\u00ebrvoj\u00ebn ton\u00eb n\u00eb nj\u00eb udh\u00ebzim. Shpresojm\u00eb se do t'i vij\u00eb dobi dikujt.
\n<\/a><\/noindex><\/p>\n

A duhet t\u00eb ndryshojm\u00eb emrin<\/h2>\n

\nKaloni n\u00eb pjes\u00ebn tjet\u00ebr n\u00ebse po krijoni nj\u00eb em\u00ebr nga fillimi. N\u00ebse jo, le t\u00eb kuptojm\u00eb. Ky \u00ebsht\u00eb hapi m\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebrgatitor. <\/p>\n

Pak nga informacionet tona fillestare. Produkte kryesore \u2013 ISPmanager<\/a><\/noindex>, nj\u00eb panel p\u00ebr menaxhimin e hosting-ut, n\u00eb treg p\u00ebr 15 vjet. N\u00eb vitin 2019 planifikuam t\u00eb publikojm\u00eb nj\u00eb version t\u00eb ri, por vendos\u00ebm t\u00eb ndryshojm\u00eb gjith\u00e7ka. Edhe emrin. <\/p>\n

Arsyet p\u00ebr t\u00eb ndryshuar emrin mund t\u00eb jen\u00eb t\u00eb shumta: nga thjesht \u00abnuk m\u00eb p\u00eblqen\u00bb deri te reputacioni i keq. N\u00eb rastin ton\u00eb kishte disa parakushte:<\/p>\n

    \n
  1. Produkti i ri ka nj\u00eb koncept, nd\u00ebrfaqe dhe funksionalitet t\u00eb ndrysh\u00ebm. Me t\u00eb po dalim n\u00eb nj\u00eb audienc\u00eb t\u00eb re, q\u00eb emri i r\u00ebnd\u00eb \"ISPmanager\" mund ta tremb\u00eb.<\/li>\n
  2. Emri i kaluar asociohet jo me panelin e menaxhimit, por me ofruesit e internetit (ISP, Internet Service Provider), me t\u00eb cil\u00ebt nuk ka lidhje.<\/li>\n
  3. Deshirojm\u00eb t\u00eb kalojm\u00eb te partner\u00ebt nd\u00ebrkomb\u00ebtar\u00eb me nj\u00eb produkt dhe em\u00ebr t\u00eb ri.<\/li>\n
  4. ISPmanager \u00ebsht\u00eb e v\u00ebshtir\u00eb p\u00ebr t'u shkruar dhe lexuar.<\/li>\n
  5. Mes konkurrent\u00ebve ka nj\u00eb panel me nj\u00eb em\u00ebr t\u00eb ngjash\u00ebm \u2013 ISPconfig.<\/li>\n<\/ol>\n

    \nArgumenti kund\u00ebr ndryshimit t\u00eb emrit ishte vet\u00ebm nj\u00eb: 70% e tregut n\u00eb Rusi dhe CIS po e p\u00ebrdor panelin ton\u00eb, dhe n\u00eb internet ka shum\u00eb p\u00ebrmbajtje p\u00ebr t\u00eb cil\u00ebn mund t\u00eb gjendet. <\/p>\n

    Pra, 5 kund\u00ebr 1. Ishim t\u00eb leht\u00eb p\u00ebr t\u00eb zgjedhur, por shum\u00eb t\u00eb frik\u00ebsuar. Po pse duhet t\u00eb ndryshoni emrin? A mjaftojn\u00eb arsyet?<\/p>\n

    K\u00eb kujtojm\u00eb p\u00ebr rinovimin e mark\u00ebs<\/h2>\n

    \nN\u00eb k\u00ebt\u00eb artikull flasim se si t\u00eb p\u00ebrmisni mark\u00ebn tuaj n\u00eb m\u00ebnyr\u00eb t\u00eb pavarur. Por gjithsesi ia vlen t\u00eb mendoni p\u00ebr ta deleguar k\u00ebt\u00eb detyr\u00eb n\u00eb outsourcing. Ka avantajze dhe disavantazhe n\u00eb t\u00eb gjith\u00eb opsionet. <\/p>\n

    Duke marr\u00eb nj\u00eb vendim, duhet t\u00eb merrni parasysh: <\/p>\n

    Koha. <\/b>N\u00ebse emri duhet \"q\u00eb dje\", \u00ebsht\u00eb m\u00eb mir\u00eb t\u00eb kontaktoni nj\u00eb agjenci. Ata do t\u00eb p\u00ebrfundojn\u00eb shpejt, por mund t\u00eb gabojn\u00eb me iden\u00eb dhe t\u00eb punojn\u00eb p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb. N\u00ebse keni koh\u00eb, merruni vete. Na duhej tre muaj p\u00ebr t\u00eb imagjinuar 30 variante funksionale, p\u00ebr t\u00eb zgjedhur m\u00eb t\u00eb mirin dhe p\u00ebr t\u00eb bler\u00eb domenin nga t\u00eb parkuarit. <\/p>\n

    Buxheti. <\/b>K\u00ebtu gjith\u00e7ka \u00ebsht\u00eb e thjesht\u00eb. N\u00ebse keni para \u2014 mund t\u00eb shkoni n\u00eb nj\u00eb agjenci. N\u00ebse buxheti \u00ebsht\u00eb i kufizuar, provoni ta b\u00ebni vet\u00eb. Mbani parasysh se do t\u00eb keni nevoj\u00eb p\u00ebr para n\u00eb \u00e7do rast, p\u00ebr shembull, p\u00ebr blerjen e nj\u00eb domeni ose p\u00ebr stilin e mark\u00ebs. Ne vendos\u00ebm t\u00eb dor\u00ebzojm\u00eb zhvillimin e logos n\u00eb agjenci.<\/p>\n

    Zbehja e shikimit. <\/b>Nj\u00eb arsye tjet\u00ebr p\u00ebr t\u00eb \"shkuar jasht\u00eb\" \u00ebsht\u00eb kuptimi se nuk po dilni p\u00ebrtej zgjidhjeve t\u00eb zakonshme, po q\u00ebndroni n\u00eb vend. Ne k\u00ebt\u00eb e p\u00ebrjetuam n\u00eb muajin e dyt\u00eb t\u00eb pun\u00ebs, n\u00eb nj\u00eb ng\u00ebr\u00e7 total ne shqyrtuam mund\u00ebsin\u00eb e angazhimit t\u00eb k\u00ebshilltar\u00ebve. M\u00eb n\u00eb fund nuk ishte e nevojshme.<\/p>\n

    V\u00ebshtir\u00ebsia. <\/b>Vler\u00ebsoni k\u00ebrkesat, kufizimet, produktin ose sh\u00ebrbimin. Sa e realizueshme \u00ebsht\u00eb kjo p\u00ebr ju duke marr\u00eb parasysh t\u00eb gjitha pikat e m\u00ebparshme? A ka p\u00ebrvoj\u00eb t\u00eb till\u00eb agjencia? <\/p>\n

    Nj\u00eb hack i vog\u00ebl. N\u00ebse e kuptoni q\u00eb me forcat tuaja nuk do t'ia dilni, dhe nuk keni buxhet p\u00ebr k\u00ebshilltar\u00ebt, p\u00ebrdorni sh\u00ebrbimet e crowdsourcing. K\u00ebtu jan\u00eb vet\u00ebm disa: Ink & Key<\/a><\/noindex>, crowdSPRING<\/a><\/noindex> \u0438\u043b\u0438 Squadhelp<\/a><\/noindex>. Ju p\u00ebrshkruani detyr\u00ebn, paguani dhe pranoni rezultatet. Ose nuk i pranoni \u2014 gjithandej ka rrezik. <\/p>\n

    Kush nga punonj\u00ebsit do t\u00eb marr\u00eb p\u00ebrsip\u00ebr<\/h2>\n

    \nA ka ndonj\u00eb nga marketer\u00ebt tuaj q\u00eb ka punuar me branding, dhe mund ta organizoj\u00eb procesin? A \u00ebsht\u00eb ekipi juaj krijues? Si \u00ebsht\u00eb njohja e gjuh\u00ebs, a flasin ata lirsh\u00ebm n\u00eb kompani (n\u00ebse ju nevojitet nj\u00eb em\u00ebr nd\u00ebrkomb\u00ebtar, jo n\u00eb rusisht)? K\u00ebto jan\u00eb minimumi aft\u00ebsish q\u00eb duhet t\u00eb merret parasysh gjat\u00eb krijimit t\u00eb grupit t\u00eb pun\u00ebs. <\/p>\n

    Ne zhvilluam nj\u00eb em\u00ebr t\u00eb ri me ekipin. Na doli e nevojshme mendimi i disa departamenteve q\u00eb punonin me produktin: marketingut, menaxher\u00ebve t\u00eb produktit, zhvillimit, UX. Grupi i pun\u00ebs p\u00ebrb\u00ebhej nga shtat\u00eb njer\u00ebz, por p\u00ebrgjegj\u00ebsi ishte vet\u00ebm nj\u00eb \u2014 marketingu, autori i artikullit. Un\u00eb isha p\u00ebrgjegj\u00ebse p\u00ebr organizimin e procesit, dhe gjithashtu \u2014 p\u00ebr t\u00eb menduar nj\u00eb em\u00ebr (besoni, 24 or\u00eb n\u00eb dit\u00eb). Kjo detyr\u00eb gjithmon\u00eb ka qen\u00eb n\u00eb krye t\u00eb list\u00ebs, edhe pse nuk ishte e vetmja. <\/p>\n

    Menaxheri i produktit, zhvilluesit dhe pjes\u00ebtar\u00ebt e tjer\u00eb t\u00eb grupit t\u00eb pun\u00ebs sjellnin emra kur kishin frym\u00ebzim, ose organizonin brainstorme personale. N\u00eb ekip ishin t\u00eb nevojsh\u00ebm para s\u00eb gjithash njer\u00ebz q\u00eb dinin m\u00eb shum\u00eb rreth produktit dhe konceptit t\u00eb tij, si dhe ata q\u00eb ishin n\u00eb gjendje t\u00eb vler\u00ebsonin opsionet dhe t\u00eb merrnin vendime. <\/p>\n

    Ne kemi p\u00ebrpiqur \u2014 dhe ju rekomandojm\u00eb ta b\u00ebni k\u00ebt\u00eb \u2014 t\u00eb mos e zgjeroni ekipin. Besoni, kjo do t\u00eb shp\u00ebtoj\u00eb qelizat tuaja nervore, q\u00eb do t\u00eb vdesin duke u p\u00ebrpjekur t\u00eb merrni parasysh mendime shum\u00eb t\u00eb ndryshme, her\u00eb pas here t\u00eb kund\u00ebrta.<\/p>\n

    \u00c7far\u00eb duhet t\u00eb jeni t\u00eb gatsh\u00ebm<\/h2>\n

    \nKur krijoni nj\u00eb em\u00ebr t\u00eb ri, do t\u00eb nervozoheni, do t\u00eb zem\u00ebroheni dhe do t\u00eb dor\u00ebzoheni. Do t'ju tregoj p\u00ebr momentet e pak\u00ebndshme me t\u00eb cilat ne u p\u00ebrball\u00ebm.<\/p>\n

    E gjith\u00eb kjo \u00ebsht\u00eb e z\u00ebn\u00eb. <\/b>Nj\u00eb em\u00ebr origjinal dhe i vlefsh\u00ebm mund t\u00eb jet\u00eb i z\u00ebn\u00eb nga nj\u00eb kompani tjet\u00ebr ose produkt. Nj\u00ebsojshm\u00ebria \u2014 nuk \u00ebsht\u00eb gjithmon\u00eb nj\u00eb d\u00ebnim, por ato do t\u00eb demotivoni. Mos u dor\u00ebzoni! <\/p>\n

    Shprehja dhe skepticizmi.<\/b> T\u00eb dy ju dhe ekipi do t\u00eb jeni tep\u00ebr skeptik\u00eb ndaj shum\u00eb varianteve. N\u00eb k\u00ebto momente, un\u00eb p\u00ebrmendja p\u00ebrrall\u00ebn p\u00ebr Facebook. Sigurisht kur dikush sugjeroi k\u00ebt\u00eb em\u00ebr, dikush tjet\u00ebr tha: 'Nuk \u00ebsht\u00eb nj\u00eb zgjedhje e mir\u00eb, njer\u00ebzit do t\u00eb mendojn\u00eb se ne shesim libra'. Si\u00e7 duken gj\u00ebrat, kjo asociacion nuk e pengoi Facebook-un t\u00eb b\u00ebhej rrjeti m\u00eb i madh social n\u00eb bot\u00eb.<\/p>\n

    \u00abPas markave t\u00eb m\u00ebdha, nuk q\u00ebndron vet\u00ebm emri, por edhe historia, strategjia dhe inovacionet e saj\u00bb\n<\/p><\/blockquote>\n

    Mua m\u00eb p\u00eblqen! <\/b>K\u00ebt\u00eb fraz\u00eb do ta p\u00ebrs\u00ebrisni vet\u00eb dhe do ta d\u00ebgjoni nga koleg\u00ebt. K\u00ebshilla ime \u00ebsht\u00eb: ndaloni t'u thoni vetes k\u00ebshtu dhe shpjegoni ekipit se 'mua nuk m\u00eb p\u00eblqen' \u2014 nuk \u00ebsht\u00eb nj\u00eb kriter vler\u00ebsimi, por vet\u00ebm nj\u00eb \u00e7\u00ebshtje stili.<\/p>\n

    Do t\u00eb krahasohet gjithmon\u00eb.<\/b> An\u00ebtar\u00ebt e ekipit dhe klient\u00ebt do t\u00eb vazhdojn\u00eb t\u00eb p\u00ebrdorin emrin e vjet\u00ebr dhe do ta krahasojn\u00eb me t\u00eb riun (nuk \u00ebsht\u00eb gjithmon\u00eb n\u00eb favor t\u00eb t\u00eb fundit). Kuptoni, falni, duroni \u2014 kjo do t\u00eb kaloj\u00eb. <\/p>\n

    Si t\u00eb shpikni nj\u00eb em\u00ebr <\/h2>\n

    \nDhe tani gj\u00ebja m\u00eb e v\u00ebshtir\u00eb dhe interesante \u2014 gjenerimi i varianteve t\u00eb emrit t\u00eb ri. N\u00eb k\u00ebt\u00eb faz\u00eb, detyra kryesore \u00ebsht\u00eb t\u00eb mendoni p\u00ebr sa m\u00eb shum\u00eb fjal\u00eb q\u00eb mund t\u00eb p\u00ebrshtaten me kompanin\u00eb tuaj dhe duken mir\u00eb. Do ta vler\u00ebsojm\u00eb m\u00eb von\u00eb. Ka shum\u00eb m\u00ebnyra p\u00ebr ta b\u00ebr\u00eb k\u00ebt\u00eb, duhet t\u00eb zgjidhni disa dhe t\u00eb provoni, dhe n\u00ebse nuk funksionon, t\u00eb merrni t\u00eb tjera.<\/p>\n

    K\u00ebrkimi p\u00ebr zgjidhje t\u00eb gatshme.<\/b> Mund t\u00eb filloni thjesht \u2014 t\u00eb studioni faqet q\u00eb shesin domenet s\u00eb bashku me emrat dhe madje me logon. Aty mund t\u00eb gjeni emra v\u00ebrtet interesant\u00eb. E v\u00ebrteta \u00ebsht\u00eb se ata mund t\u00eb kushtojn\u00eb nga 1000 n\u00eb 20 000 dollar\u00eb, n\u00eb var\u00ebsi t\u00eb sa krijues, t\u00eb shkurt\u00ebr dhe t\u00eb paharruesh\u00ebm \u00ebsht\u00eb emri. Hack i jet\u00ebs: atje mund t\u00eb negocioni. P\u00ebr ide \u2014 shihni Brandpa<\/a><\/noindex> \u0438 Brandroot<\/a><\/noindex>. <\/p>\n

    Konkurs midis punonj\u00ebsve.<\/b> Ky \u00ebsht\u00eb nj\u00eb m\u00ebnyr\u00eb e shk\u00eblqyer p\u00ebr t\u00eb marr\u00eb ide, por jo zgjidhje t\u00eb gatshme. Gjithashtu, ajo ndihmon t\u00eb ndryshoni rutin\u00ebn dhe t\u00eb angazhoni punonj\u00ebsit n\u00eb marketing. Kishim 20 pjes\u00ebmarr\u00ebs me qindra mund\u00ebsi, disa prej t\u00eb cilave arrit\u00ebn deri n\u00eb faz\u00ebn finale, nd\u00ebrsa disa u b\u00ebn\u00eb burim frym\u00ebzimi. Nuk kishte nj\u00eb fitues, por ne zgjodh\u00ebm 10 idet\u00eb m\u00eb kreative dhe iu dhuruam autor\u00ebve certifikata p\u00ebr nj\u00eb restorant t\u00eb mir\u00eb.<\/p>\n

    Konkurs mes p\u00ebrdoruesve. <\/b>N\u00ebse marka ka nj\u00eb komunitet besnik, mund ta angazhoni at\u00eb n\u00eb krijimin e nj\u00eb marke t\u00eb re. Por n\u00ebse mes klient\u00ebve ka shum\u00eb t\u00eb pak\u00ebnaqur, ose nuk jeni t\u00eb sigurt\u00eb se si do t\u00eb shkoj\u00eb lan\u00e7imi i produktit, duhet t\u00eb mendoni me kujdes. Vler\u00ebsoni rreziqet. N\u00eb rastin ton\u00eb, kjo u komplikuar nga fakti se p\u00ebrdoruesit aktual\u00eb nuk dinin konceptin e produktit t\u00eb ri, pra nuk mund t\u00eb ofronin asgj\u00eb. <\/p>\n

    Shk\u00ebmbime brainstorming ekipore. <\/b>P\u00ebr brainstorming \u00ebsht\u00eb shkruar shum\u00eb, duhet thjesht t\u00eb zgjidhni formatin e p\u00ebrshtatsh\u00ebm p\u00ebr detyr\u00ebn tuaj. K\u00ebtu do t\u00eb kufizohemi me disa k\u00ebshilla. <\/p>\n