{"id":38397,"date":"2019-10-31T22:23:32","date_gmt":"2019-10-31T19:23:32","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-pridumat-nazvanie-produkta-ili-kompanii-na-primere-vepp\/"},"modified":"2019-10-31T22:23:32","modified_gmt":"2019-10-31T19:23:32","slug":"kak-pridumat-nazvanie-produkta-ili-kompanii-na-primere-vepp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/kak-pridumat-nazvanie-produkta-ili-kompanii-na-primere-vepp","title":{"rendered":"Si t\u00eb krijosh nj\u00eb em\u00ebr p\u00ebr produktin ose kompanin\u00eb duke marr\u00eb si shembull Vepp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Si
\n
\nNj\u00eb udh\u00ebzues p\u00ebr t\u00eb gjith\u00eb ata q\u00eb kan\u00eb nevoj\u00eb p\u00ebr nj\u00eb em\u00ebr p\u00ebr nj\u00eb produkt ose biznes \u2014 ekzistues ose t\u00eb ri. Do t\u00eb flasim se si t\u00eb krijoni, t\u00eb vler\u00ebsoni dhe t\u00eb zgjidhni.<\/p>\n

Ne punuam p\u00ebr tri muaj mbi rip\u00ebrkufizimin e panelit t\u00eb menaxhimit me qindra mij\u00ebra p\u00ebrdorues. Na dhembte dhe n\u00eb fillim shum\u00eb na mungonte k\u00ebshilla. Prandaj, kur p\u00ebrfunduam, vendos\u00ebm t\u00eb mbledhim p\u00ebrvoj\u00ebn ton\u00eb n\u00eb nj\u00eb udh\u00ebzues. Shpresojm\u00eb se do t'i ndihmoj\u00eb dikujt.
\n<\/a><\/noindex><\/p>\n

A duhet ta ndryshoni emrin?<\/h2>\n

\nKaloni n\u00eb pjes\u00ebn tjet\u00ebr n\u00ebse po krijoni nj\u00eb em\u00ebr nga e para. N\u00ebse jo, le t\u00eb hetojm\u00eb. Ky \u00ebsht\u00eb hapi m\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebrgatitor. <\/p>\n

Pak p\u00ebrpozitat tona. Produkti yn\u00eb kryesor \u2014 ISPmanager<\/a><\/noindex>, nj\u00eb panel p\u00ebr menaxhimin e hostingut, \u00ebsht\u00eb n\u00eb treg prej 15 vjet\u00ebsh. N\u00eb vitin 2019 planifikuam t\u00eb l\u00ebshonim nj\u00eb version t\u00eb ri, por vendos\u00ebm t\u00eb ndryshonim gjith\u00e7ka. Edhe emrin. <\/p>\n

Arsyet p\u00ebr t\u00eb ndryshuar emrin mund t\u00eb jen\u00eb t\u00eb shumta: nga thjesht \u00abs' m\u00eb p\u00eblqen\u00bb deri te reputacioni i keq. N\u00eb rastin ton\u00eb pati k\u00ebto premise:<\/p>\n

    \n
  1. Produkti i ri ka nj\u00eb koncept t\u00eb ndrysh\u00ebm, nd\u00ebrfaqe dhe funksionalitet. Me t\u00eb, po dalim n\u00eb nj\u00eb audienc\u00eb t\u00eb re, t\u00eb cil\u00ebn emri i r\u00ebnd\u00eb \u00abISPmanager\u00bb mund ta frik\u00ebsoj\u00eb.<\/li>\n
  2. Emri i m\u00ebparsh\u00ebm \u00ebsht\u00eb lidhur jo me panelat e menaxhimit, por me ofruesit e sh\u00ebrbimeve t\u00eb internetit (ISP, Internet Service Provider), me t\u00eb cil\u00ebt nuk ka lidhje.<\/li>\n
  3. D\u00ebshirojm\u00eb t\u00eb investojm\u00eb te partner\u00ebt e huaj me nj\u00eb produkt t\u00eb ri dhe em\u00ebr.<\/li>\n
  4. ISPmanager \u00ebsht\u00eb e v\u00ebshtir\u00eb p\u00ebr t'u shkruar dhe lexuar.<\/li>\n
  5. Mes konkurrent\u00ebve ka nj\u00eb panel me nj\u00eb em\u00ebr t\u00eb ngjash\u00ebm \u2014 ISPconfig.<\/li>\n<\/ol>\n

    \nArgumenti kund\u00ebr ndryshimit t\u00eb emrit ishte vet\u00ebm nj\u00eb: 70% e tregut n\u00eb Rusi dhe CIS p\u00ebrdor panelin ton\u00eb, dhe n\u00eb internet ka shum\u00eb p\u00ebrmbajtje p\u00ebr t\u00eb cil\u00ebn mund t\u00eb gjendet. <\/p>\n

    Pra, 5 kund\u00ebr 1. Na ishte leht\u00eb t\u00eb zgjidhnim, por shum\u00eb k\u00ebrc\u00ebnuese. Pse ju duhet t\u00eb ndryshoni emrin? A ka mjaft arsye?<\/p>\n

    K\u00ebnd do t'i besoni ribrenidngut?<\/h2>\n

    \nN\u00eb k\u00ebt\u00eb artikull ne flasim p\u00ebr at\u00eb se si t\u00eb b\u00ebni ribrenidngin nga vetja. Por \u00ebsht\u00eb gjithmon\u00eb e vlefshme t\u00eb mendoni p\u00ebr ta deleguar k\u00ebt\u00eb detyr\u00eb n\u00eb outsourcing. Ka avantazhe dhe disavantazhe n\u00eb t\u00eb gjitha opsionet. <\/p>\n

    Duke marr\u00eb nj\u00eb vendim, duhet t\u00eb merren parasysh: <\/p>\n

    Koha. <\/b>N\u00ebse emri duhet \"q\u00eb dje\", \u00ebsht\u00eb m\u00eb mir\u00eb t\u00eb kontaktoni menj\u00ebher\u00eb nj\u00eb agjensi. Aty do ta zgjidhin shpejt, por mund t\u00eb gabojn\u00eb me iden\u00eb dhe t\u00eb punojn\u00eb gjat\u00eb. N\u00ebse keni koh\u00eb, merrni p\u00ebrsip\u00ebr vet\u00eb. Ne na u desh\u00ebn tre muaj p\u00ebr t\u00eb sjell\u00eb 30 variante funksionale, p\u00ebr t\u00eb zgjedhur m\u00eb t\u00eb mirin dhe p\u00ebr t\u00eb bler\u00eb domain nga parkuesit. <\/p>\n

    Buxheti. <\/b>K\u00ebtu \u00ebsht\u00eb e thjesht\u00eb. N\u00ebse keni para - mund t\u00eb shkoni n\u00eb agjensi. N\u00ebse buxheti \u00ebsht\u00eb i kufizuar, provoni vet\u00eb. Kini parasysh, parat\u00eb do t\u00eb nevojiten n\u00eb \u00e7do rast, p\u00ebr shembull, p\u00ebr blerjen e nj\u00eb domain-i ose p\u00ebr stilin e mark\u00ebs. Ne pat\u00ebm nj\u00eb vendim p\u00ebr t\u00eb besuar zhvillimin e logos n\u00eb nj\u00eb agjenci.<\/p>\n

    Marr\u00ebzia e shikimit. <\/b>Nj\u00eb arsye tjet\u00ebr p\u00ebr t\u00eb \"shkuar jasht\u00eb\" \u00ebsht\u00eb t\u00eb kuptoni se nuk dilni p\u00ebrtej zgjidhjeve t\u00eb zakonshme, jeni duke ecur n\u00eb vend. Kemi pasur nj\u00eb situat\u00eb t\u00eb till\u00eb n\u00eb muajin e dyt\u00eb t\u00eb pun\u00ebs, n\u00eb nj\u00eb bllokim t\u00eb plot\u00eb shqyrtuam opsionin p\u00ebr t\u00eb angazhuar k\u00ebshilltar\u00eb. N\u00eb fund nuk e b\u00ebm\u00eb.<\/p>\n

    V\u00ebshtir\u00ebsia. <\/b>Vler\u00ebsoni k\u00ebrkesat, kufizimet, produktin ose sh\u00ebrbimin. Sa e arritshme \u00ebsht\u00eb kjo p\u00ebr ju duke marr\u00eb parasysh t\u00eb gjith\u00eb hapat e m\u00ebparsh\u00ebm? A ka nj\u00eb p\u00ebrvoj\u00eb t\u00eb till\u00eb agjencia? <\/p>\n

    Nj\u00eb k\u00ebshill\u00eb e vog\u00ebl. N\u00ebse e kuptoni q\u00eb nuk mund t'ia dilni me forcat tuaja dhe nuk keni buxhet p\u00ebr konsultant\u00eb, provoni sh\u00ebrbimet e crowdsourcing. Ja disa prej tyre: Ink & Key<\/a><\/noindex>, crowdSPRING<\/a><\/noindex> ose Squadhelp<\/a><\/noindex>. Ju p\u00ebrshkruani detyr\u00ebn, paguani dhe merrni rezultatet. Ose nuk i pranoni \u2014 gjithmon\u00eb ka nj\u00eb rrezik. <\/p>\n

    Kush nga punonj\u00ebsit do ta marr\u00eb p\u00ebrsip\u00ebr<\/h2>\n

    \nA ka ndonj\u00eb nga marketer\u00ebt tuaj q\u00eb ka punuar me branding, q\u00eb mund t\u00eb organizoj\u00eb procesin? A \u00ebsht\u00eb ekipi juaj krijues? Dhe si q\u00ebndron me njohurit\u00eb e gjuh\u00ebs, sa mir\u00eb flasin ata n\u00eb kompani (n\u00ebse keni nevoj\u00eb p\u00ebr nj\u00eb em\u00ebr nd\u00ebrkomb\u00ebtar, jo n\u00eb rusisht)? K\u00ebto jan\u00eb t\u00eb pakt\u00ebn disa nga aft\u00ebsit\u00eb q\u00eb duhet t\u00eb shqyrtohen kur krijoni grupin punues. <\/p>\n

    Ne zhvilluam nj\u00eb em\u00ebr t\u00eb ri me ekipin. Ishte e r\u00ebnd\u00ebsishme p\u00ebr ne mendimi i seksioneve t\u00eb ndryshme q\u00eb punonin me produktin: marketingu, menaxher\u00ebt e produktit, zhvillimi, UX. Grupi punues p\u00ebrb\u00ebhej nga shtat\u00eb persona, por p\u00ebrgjegj\u00ebs ishte vet\u00ebm nj\u00eb \u2014 marketologu, autori i artikullit. Un\u00eb isha p\u00ebrgjegj\u00ebse p\u00ebr organizimin e procesit, si dhe p\u00ebr t\u00eb menduar emrin (besoni, dit\u00eb e nat\u00eb). Kjo detyr\u00eb gjithmon\u00eb ka qen\u00eb kryesore n\u00eb list\u00eb, megjithat\u00eb nuk ishte e vetmja. <\/p>\n

    Menaxheri i produktit, zhvilluesit dhe pjes\u00ebtar\u00ebt e tjer\u00eb t\u00eb grupit punues krijuan emra kur u frym\u00ebzuan, ose zhvilluan brainstorming t\u00eb p\u00ebrbashk\u00ebt. N\u00eb ekip k\u00ebrkoheshin p\u00ebrpara gjith\u00e7ka, si njer\u00ebz q\u00eb dinin m\u00eb shum\u00eb p\u00ebr produktin dhe konceptin e tij, ashtu edhe ata q\u00eb ishin n\u00eb gjendje t\u00eb vler\u00ebsonin opsionet dhe t\u00eb merrnin nj\u00eb vendim. <\/p>\n

    Ne u p\u00ebrpoq\u00ebm \u2014 dhe e rekomandojm\u00eb k\u00ebt\u00eb juve \u2014 t\u00eb mos rrisnim p\u00ebrb\u00ebrjen e ekipit. Besoni, kjo do t\u00eb shp\u00ebtoj\u00eb qelizat tuaja nervore, t\u00eb cilat do t\u00eb vdesin n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb marr\u00eb parasysh mendimet shum\u00eb t\u00eb ndryshme, ndonj\u00ebher\u00eb t\u00eb kund\u00ebrta.<\/p>\n

    \u00c7far\u00eb duhet t\u00eb jeni t\u00eb p\u00ebrgatitur<\/h2>\n

    \nP\u00ebrsa i p\u00ebrket krijimit t\u00eb nj\u00eb emri t\u00eb ri, do t\u00eb nervozoheni, do t\u00eb zem\u00ebroheni dhe do t'i ulni duar. Do t\u00eb flas p\u00ebr momentet e pak\u00ebndshme me t\u00eb cilat u p\u00ebrball\u00ebm ne.<\/p>\n

    T\u00eb gjith\u00eb jan\u00eb t\u00eb z\u00ebn\u00eb. <\/b>Nj\u00eb em\u00ebr origjinal dhe i vlefsh\u00ebm mund t\u00eb jet\u00eb ndoshta i z\u00ebn\u00eb nga nj\u00eb kompani tjet\u00ebr ose produkti. P\u00ebrputhjet \u2014 nuk jan\u00eb gjithmon\u00eb nj\u00eb d\u00ebnim, por ato do t\u00eb demotivoni. Mos u dor\u00ebzoni! <\/p>\n

    Literaliteti dhe skepticizmi.<\/b> Edhe ju dhe ekipi do t\u00eb jeni tep\u00ebr skeptik\u00eb ndaj shum\u00eb opsioneve. N\u00eb momente t\u00eb tilla, un\u00eb kujtoj tregimin p\u00ebr Facebook. Me siguri, kur dikush e ofroi k\u00ebt\u00eb em\u00ebr, dikush tjet\u00ebr tha: 'Nuk \u00ebsht\u00eb nj\u00eb opsion i mir\u00eb, njer\u00ebzit do t\u00eb mendojn\u00eb se ne shesim libra.' Si\u00e7 duket, kjo asociacion nuk e pengoi Facebook-un t\u00eb b\u00ebhej rrjeti m\u00eb i madh social n\u00eb bot\u00eb.<\/p>\n

    \u00abPas markave t\u00eb njohura q\u00ebndron jo vet\u00ebm emri, por edhe historia, strategjia dhe inovacionet e saj\u00bb\n<\/p><\/blockquote>\n

    Nuk m\u00eb p\u00eblqen! <\/b>K\u00ebt\u00eb fraz\u00eb do ta p\u00ebrs\u00ebrisni vet\u00eb dhe do ta d\u00ebgjoni nga koleg\u00ebt. K\u00ebshilla ime \u00ebsht\u00eb e till\u00eb: ndaloni ta thoni k\u00ebt\u00eb p\u00ebr veten dhe shpjegoni ekipit se \u201cnuk m\u00eb p\u00eblqen\u201d nuk \u00ebsht\u00eb nj\u00eb kriter vler\u00ebsimi, por nj\u00eb \u00e7\u00ebshtje shijesh.<\/p>\n

    Gjithmon\u00eb do t\u00eb krahasojn\u00eb.<\/b> An\u00ebtar\u00ebt e ekipit dhe klient\u00ebt do t\u00eb p\u00ebrdorin p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb emrin e vjet\u00ebr dhe do ta krahasojn\u00eb at\u00eb me t\u00eb riun (jo gjithmon\u00eb n\u00eb dobi t\u00eb fundit). T\u00eb kuptosh, t\u00eb fal\u00ebsh, t\u00eb duroni \u2014 do t\u00eb kaloj\u00eb. <\/p>\n

    Si t\u00eb b\u00ebsh nj\u00eb em\u00ebr <\/h2>\n

    \nTani \u00ebsht\u00eb pjesa m\u00eb e v\u00ebshtir\u00eb dhe interesante \u2014 gjenerimi i varianteve t\u00eb emrit t\u00eb ri. N\u00eb k\u00ebt\u00eb faz\u00eb, detyra kryesore \u00ebsht\u00eb t\u00eb shpikni sa m\u00eb shum\u00eb fjal\u00eb q\u00eb mund t'i p\u00ebrshtaten kompanis\u00eb suaj dhe t\u00eb ting\u00ebllojn\u00eb mir\u00eb. Do t'i vler\u00ebsojm\u00eb m\u00eb von\u00eb. Ka shum\u00eb m\u00ebnyra p\u00ebr ta b\u00ebr\u00eb k\u00ebt\u00eb, duhet t\u00eb zgjidhni disa dhe t\u00eb provoni, dhe n\u00ebse nuk funksionon, t\u00eb merrni disa t\u00eb tjera.<\/p>\n

    K\u00ebrkimi i zgjidhjeve t\u00eb gatshme.<\/b> Mund t\u00eb filloni me di\u00e7ka t\u00eb thjesht\u00eb \u2014 t\u00eb studioni faqet q\u00eb shesin domain-e s\u00eb bashku me emra dhe madje edhe logo. Aty mund t\u00eb gjeni emra v\u00ebrtet interesant\u00eb. Megjithat\u00eb, ata mund t\u00eb kushtojn\u00eb nga 1000 deri n\u00eb 20,000 dollar\u00eb, n\u00eb var\u00ebsi t\u00eb se sa krijues, t\u00eb shkurt\u00ebr dhe t\u00eb paharruesh\u00ebm \u00ebsht\u00eb emri. Nj\u00eb k\u00ebshill\u00eb: aty mund t\u00eb negocioni. P\u00ebr ide \u2014 n\u00eb Brandpa<\/a><\/noindex> dhe Brandroot<\/a><\/noindex>. <\/p>\n

    Konkurrenc\u00eb mes punonj\u00ebsve.<\/b> Ky \u00ebsht\u00eb nj\u00eb m\u00ebnyr\u00eb e mir\u00eb p\u00ebr t\u00eb marr\u00eb ide, por jo variante t\u00eb gatshme. Gjithashtu, kjo ndihmon t\u00eb ndryshoni rutin\u00ebn dhe t\u00eb angazhoni punonj\u00ebsit n\u00eb marketing. Ne kishim 20 pjes\u00ebmarr\u00ebs me qindra variante, disa prej t\u00eb cil\u00ebve kaluan deri n\u00eb faz\u00ebn finale, dhe disa u b\u00ebn\u00eb burim frym\u00ebzimi. Nuk kishte nj\u00eb fitues, por ne zgjodh\u00ebm 10 idet\u00eb m\u00eb krijuese dhe u dham\u00eb autor\u00ebve certifikata p\u00ebr nj\u00eb restorant t\u00eb mir\u00eb.<\/p>\n

    Konkurs midis p\u00ebrdoruesve. <\/b>N\u00ebse marka ka nj\u00eb komunitet lojal, mund ta angazhosh at\u00eb n\u00eb krijimin e nj\u00eb marke t\u00eb re. Por, n\u00ebse ka shum\u00eb klient\u00eb t\u00eb pak\u00ebnaqur, ose n\u00ebse nuk je i sigurt sesi do t\u00eb shkoj\u00eb lan\u00e7imi i produktit, \u00ebsht\u00eb mir\u00eb t\u00eb mendosh mir\u00eb. Vler\u00ebso rreziqet. N\u00eb rastin ton\u00eb, kjo e v\u00ebshtir\u00ebsohej nga fakti q\u00eb p\u00ebrdoruesit aktual\u00eb nuk e dinin konceptin e produktit t\u00eb ri, p\u00ebr rrjedhoj\u00eb nuk mund t\u00eb ofronin asgj\u00eb. <\/p>\n

    Brainstorming ekipesh. <\/b>P\u00ebr brainstorming \u00ebsht\u00eb shkruar shum\u00eb, thjesht duhet t\u00eb zgjedh\u00ebsh formatin q\u00eb i p\u00ebrshtatet q\u00ebllimit t\u00ebnd. K\u00ebtu do t\u00eb kufizohemi n\u00eb disa k\u00ebshilla. <\/p>\n