{"id":38789,"date":"2019-10-31T22:25:57","date_gmt":"2019-10-31T19:25:57","guid":{"rendered":"https:\/\/prohoster.info\/blog\/pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov\/"},"modified":"2019-10-31T22:25:57","modified_gmt":"2019-10-31T19:25:57","slug":"pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov","title":{"rendered":"Pse korpblog\u00ebt ndonj\u00ebher\u00eb ngadal\u00ebsohen: disa v\u00ebzhgime dhe k\u00ebshilla","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

N\u00ebse n\u00eb blogun korporativ publikohen 1-2 artikuj n\u00eb muaj me numrin e shikimeve 1-2 mij\u00eb dhe vet\u00ebm disa p\u00ebrfitime, do t\u00eb thot\u00eb se di\u00e7ka nuk po funksionon si\u00e7 duhet. Megjithat\u00eb, praktika tregon se n\u00eb shumic\u00ebn e rasteve bloget mund t\u00eb jen\u00eb t\u00ebrheq\u00ebse dhe t\u00eb dobishme.<\/p>\n

\"Pse
\n
\nNdoshta tani do t\u00eb ket\u00eb shum\u00eb kund\u00ebrshtar\u00eb t\u00eb blogeve korporative, dhe n\u00eb disa aspekte un\u00eb pajtohem me ta. Por le t\u00eb themi fillimisht disa shembuj pozitiv\u00eb.
\n<\/a><\/noindex>
\nMund t\u00eb fillojm\u00eb me \"Mosigra<\/a><\/noindex>\", dobit\u00eb Pochtoy.com<\/a><\/noindex>, renditjet e pagave \"Rruga Ime<\/a><\/noindex>\u00bb, Tutu.ru<\/a><\/noindex>. Nga mendja, mund t\u00eb p\u00ebrmend edhe nj\u00eb dhjet\u00eb kompanish, ku ndonj\u00ebher\u00eb dalin postime shum\u00eb t\u00eb mira. P\u00ebr m\u00eb tep\u00ebr, ka shum\u00eb profesionist\u00eb q\u00eb shkruajn\u00eb n\u00eb bloget korporative dhe publikojn\u00eb atje shpjegimet e prezantimeve t\u00eb tyre t\u00eb suksesshme. P\u00ebr t\u00eb qen\u00eb i sakt\u00eb, duke u nxjerr\u00eb n\u00eb statistik\u00ebn e vitit 2018, gjeta nj\u00eb tabel\u00eb t\u00eb till\u00eb t\u00eb postimeve korporative q\u00eb kan\u00eb marr\u00eb m\u00eb shum\u00eb se 150 p\u00ebrfitime.<\/p>\n

\"Pse
\n
\nN\u00eb p\u00ebrgjith\u00ebsi, gjith\u00e7ka mund t\u00eb shkoj\u00eb mir\u00eb (deri sa t'i afrohen \"marketer\u00ebt e rinj\"). Dhe personalisht, m\u00eb trishton t\u00eb shoh q\u00eb Habr \u00ebsht\u00eb mbushur me p\u00ebrmbajtje mesatare, e cila m\u00eb pas p\u00ebrfitohet sipas urdhrit.<\/p>\n

Duke e ditur t\u00eb gjith\u00eb procesin nga brenda, nuk kam intention ta akuzoj ask\u00ebnd dhe, p\u00ebr m\u00eb tep\u00ebr, t'i tregoj gishtin. Ndonj\u00ebher\u00eb ndodh q\u00eb mbetet vet\u00ebm t\u00eb b\u00ebsh nj\u00eb d\u00ebshp\u00ebrim t\u00eb thell\u00eb.<\/p>\n

Ky ishte nj\u00eb diskleimer. Postimi \u00ebsht\u00eb adresuar atyre q\u00eb mbik\u00ebqyrin bloget e kompanive dhe q\u00eb kan\u00eb mund\u00ebsin\u00eb t\u00eb b\u00ebjn\u00eb ndonj\u00eb ndryshim.<\/p>\n

M\u00eb pas vjen nj\u00eb p\u00ebrmbledhje e gj\u00ebrave p\u00ebr shkak t\u00eb s\u00eb cilave artikujt n\u00eb bloget lexohen pak, si dhe v\u00ebzhgime mbi arsyet pse disa postime nuk shp\u00ebrndajn\u00eb asnj\u00eb dobi p\u00ebr kompanin\u00eb.<\/p><\/blockquote>\n

Skuadra ose kontraktuesit jan\u00eb lodhur<\/h2>\n

\nKur nj\u00eb gazetar kalon disa vite duke u marr\u00eb me t\u00eb nj\u00ebjt\u00ebn tem\u00eb, e cila nuk lidhet me thirrjen e tij personale apo nuk b\u00ebn pjes\u00eb n\u00eb rrethin e hobive t\u00eb tij, do t\u00eb shfaqet shterpja. Jo, puna mund t\u00eb vazhdoj\u00eb t\u00eb b\u00ebhet cil\u00ebsisht, por pa shpirt. Temat e m\u00ebrzitshme, lenia e spikerit p\u00ebr t\u00eb b\u00ebr\u00eb pyetje t\u00eb tjera dhe p\u00ebr t\u00eb sqaruar detajet. Po ashtu, pas nj\u00eb kohe, v\u00ebmendja \u00ebsht\u00eb shum\u00eb e lodhur - fillon t\u00eb duket se k\u00ebtu nuk ka asgj\u00eb interesante dhe p\u00ebr gjith\u00e7ka \u00ebsht\u00eb shkruar m\u00eb par\u00eb.<\/p>\n

\"Pse
\n
\nN\u00eb p\u00ebrgjith\u00ebsi, nevojitet nj\u00eb ri-ngritje. Mund t\u00eb provoni t\u00eb eksperimentoni me motivimin, duke vendosur shp\u00ebrblime p\u00ebr arritjen e KPI-ve t\u00eb caktuara. Megjithat\u00eb, kjo nuk do t\u00eb funksionoj\u00eb n\u00eb t\u00eb gjitha rastet, dhe \u00ebsht\u00eb m\u00eb mir\u00eb t\u00eb filloni nga di\u00e7ka tjet\u00ebr. <\/p>\n

Provoni t\u00eb angazhoni mendje t\u00eb fresk\u00ebta p\u00ebr t\u00eb zhvilluar nj\u00eb plan p\u00ebrmbajtjeje. B\u00ebni nj\u00eb brain-storming. Nj\u00eb ide e shk\u00eblqyer p\u00ebr nj\u00eb postim mund t\u00eb ndez\u00eb nj\u00eb flak\u00eb jo vet\u00ebm n\u00eb shpirtin e lodhur t\u00eb nj\u00eb gazetari ose eksperti.<\/p><\/blockquote>\n

Megjithat\u00eb, arsyet mund t\u00eb jen\u00eb t\u00eb tjera. P\u00ebr shembull, nj\u00eb ngarkes\u00eb e thjesht\u00eb. Artist\u00ebt nuk jan\u00eb automatik\u00eb p\u00ebr t\u00eb prodhuar kryevepra. Ata nuk mund t\u00eb prodhojn\u00eb vet\u00ebm hite brenda kufijve t\u00eb caktuar temporal\u00eb dhe tematik\u00eb.<\/p>\n

Bombardimi i r\u00ebnd\u00eb me shpallje dhe p\u00ebrkthime<\/h2>\n

\nMarketingu n\u00eb kompani i thot\u00eb redaktorit t\u00eb blogut se duhet t\u00eb b\u00ebhet nj\u00eb shpallje tjet\u00ebr p\u00ebr meet-up (ose p\u00ebr versionin e ri t\u00eb produktit). Dhe q\u00eb blogu t\u00eb mos kthehet n\u00eb nj\u00eb panel shpalljesh, postimet ndahen me p\u00ebrkthime \u00e7do her\u00eb. Me fjal\u00eb t\u00eb tjera, blogu p\u00ebrdoret p\u00ebr nj\u00eb q\u00ebllim tejet utilitar, pa shpirt. Dhe kjo \u00ebsht\u00eb ajo situat\u00eb kur... kur t\u00eb gjith\u00eb e din\u00eb gjith\u00e7ka. Prandaj, k\u00ebtu nuk do t\u00eb ket\u00eb k\u00ebshilla.<\/p>\n

P\u00ebrmbajtja vet\u00ebm e arg\u00ebton publikun<\/h2>\n

\nKa blogje n\u00eb Habr\u00eb, ku publikohen materiale lajmesh ose artikuj q\u00eb gjejn\u00eb nj\u00eb rezonanc\u00eb te lexuesi, por q\u00eb nuk kan\u00eb asnj\u00eb lidhje me kompanin\u00eb ose fush\u00ebn e saj t\u00eb aktivitetit.<\/p>\n

P\u00ebrse, pse? Ndoshta, k\u00ebshtu agjencit\u00eb panorama ndihmojn\u00eb buxhetet, t\u00eb cilat nuk kan\u00eb kontakt t\u00eb ngusht\u00eb me klient\u00ebt e tyre dhe e p\u00ebrfundojn\u00eb buxhetin si\u00e7 mundin.<\/p>\n

Megjithat\u00eb, ka shembuj kur kompanit\u00eb dalin me mjesht\u00ebri nga ky stalemate duke shtuar n\u00eb fund t\u00eb postimeve nj\u00eb blok t\u00eb vog\u00ebl t\u00eb ve\u00e7ant\u00eb nga disa fjalit\u00eb. Aty, si nj\u00eb parath\u00ebnie, ata njoftojn\u00eb p\u00ebr lajmet e tyre ose vendosin kodet promovuese, duke i lidhur ato me historit\u00eb e p\u00ebrshkruara n\u00eb artikull.<\/p>\n

Lexuesi ka dhimbjen e tij<\/h2>\n

\nMund t\u00eb flas\u00ebsh gjat\u00eb n\u00eb blog p\u00ebr p\u00ebrfitimet e produktit t\u00ebnd, \u00e7mimin e ul\u00ebt dhe \u2018\u00e7do gj\u00eb tjet\u00ebr\u2019, por n\u00ebse harrojn\u00eb dhimbjen e klientit potencial dhe s\u2019ju ofroni zgjidhje t\u00eb thjeshta dhe t\u00eb qarta si \u2018si t\u00eb b\u00ebni k\u00ebt\u00eb dhe at\u00eb\u2019 (me baz\u00ebn tuaj elementare), konsideroni se po q\u00eblloni me nj\u00eb arm\u00eb p\u00ebr nj\u00eb zog. Ndokush q\u00eb \u00ebsht\u00eb n\u00eb tem\u00eb mund t\u00eb kapet ndoshta.<\/p>\n

Postimet nuk jan\u00eb p\u00ebr ata<\/h2>\n

\nAto q\u00eb punojn\u00eb n\u00eb B2B shpesh publikojn\u00eb postime ekskluzivisht p\u00ebr konsumatorin e fundit: llojlloj gajdesh, FAQ, p\u00ebrmbledhje, k\u00ebshilla. Sidoqoft\u00eb, kjo audienc\u00eb, zakonisht, nuk \u00ebsht\u00eb porosit\u00ebsi i drejtp\u00ebrdrejt\u00eb i k\u00ebtyre produkteve. Ata i blejn\u00eb n\u00eb nj\u00eb nivel m\u00eb t\u00eb lart\u00eb p\u00ebr t\u00eb zgjidhur disa \u00e7\u00ebshtje taktike ose strategjike n\u00eb kompani. Dhe p\u00ebr k\u00ebta njer\u00ebz, zakonisht, n\u00eb bloge nuk ka asnj\u00eb fjal\u00eb.<\/p>\n

Tituj artistik\u00eb<\/h2>\n

\nB\u00ebni nj\u00eb pyetje: a mund ta kuptoni, duke lexuar titullin, se \u00e7far\u00eb t\u00ebrheq\u00ebs \u00ebsht\u00eb n\u00eb artikull? Duke skrolluar n\u00eb feed, lexuesi zakonisht kap titujt dhe imazhet. Dhe n\u00ebse ata nuk japin nj\u00eb ide t\u00eb qart\u00eb mbi p\u00ebrmbajtjen, shumica do t\u00eb kalojn\u00eb pa e v\u00ebn\u00eb re.<\/p>\n

\"Pse
\n
\nE nj\u00ebjta gj\u00eb vlen edhe p\u00ebr indeksimin nga motor\u00ebt e k\u00ebrkimit. Habr ka nj\u00eb pesh\u00eb t\u00eb lart\u00eb mes faqeve t\u00eb tjera, dhe artikujt nga ai leht\u00eb zgjedhen n\u00eb faqen e par\u00eb t\u00eb rezultatit. Por n\u00ebse n\u00eb titull nuk \u00ebsht\u00eb e specifikuar tema e narrativ\u00ebs, k\u00ebt\u00eb artikull do ta gjejn\u00eb vet\u00ebm disa.<\/p>\n

P\u00ebr m\u00eb tep\u00ebr, kjo problematik\u00eb b\u00ebhet e dukshme edhe n\u00eb d\u00ebrgimin e email-eve nga Habr, ku p\u00ebrfshihen vet\u00ebm titujt e postimeve. Dhe kjo, p\u00ebr m\u00eb tep\u00ebr, \u00ebsht\u00eb nj\u00eb gur i vog\u00ebl n\u00eb kop\u00ebsht t\u00eb vet\u00eb Habr-it.<\/p>\n

Gar\u00eb p\u00ebr thelb\u00ebsin\u00eb<\/h2>\n

\nKur njer\u00ebzit ndajn\u00eb nj\u00eb ekspertiz\u00eb t\u00eb thell\u00eb n\u00eb ndonj\u00eb fush\u00eb \u2013 kjo \u00ebsht\u00eb shum\u00eb mir\u00eb. Para s\u00eb gjithash p\u00ebr imazhin, por gjithashtu p\u00ebr lexuesin e avancuar, i cili, ndonj\u00ebher\u00eb, nuk ka ku t\u00eb marr\u00eb njohuri ekspertizash.<\/p>\n

Por kjo 'monedh\u00eb' ka nj\u00eb an\u00eb t\u00eb kund\u00ebrt. N\u00eb koh\u00ebrat e lashta ne b\u00ebjm\u00eb shaka se \u00e7do formul\u00eb n\u00eb nj\u00eb artikull e zvog\u00eblon rrethin e lexuesve t\u00eb saj me gjysm\u00eb. Tani kjo \u00ebsht\u00eb b\u00ebr\u00eb akoma m\u00eb e zakonshme. Dhe kjo nuk ka t\u00eb b\u00ebj\u00eb vet\u00ebm me aft\u00ebsin\u00eb p\u00ebr t\u00eb shpjeguar gj\u00ebrat e komplikuara n\u00eb nj\u00eb gjuh\u00eb t\u00eb thjesht\u00eb, por edhe me faktin se p\u00ebr \u00e7do profesionist t\u00eb shk\u00eblqyer ka dhjet\u00eb fillestar\u00eb. Prandaj, nj\u00eb artikull me titullin \"nga ku t\u00eb filloj studimin e JS\" do t\u00eb mbledh\u00eb shum\u00eb her\u00eb m\u00eb shum\u00eb lexues t\u00eb mir\u00ebnjohur sesa nj\u00eb tregim i shk\u00eblqyer rreth shkruarjes s\u00eb nj\u00eb tipizimi statik vetjak.<\/p>\n

P.S. n\u00eb fakt, k\u00ebtu duhet t\u00eb shtohet edhe p\u00ebr marketingun, i cili ndonj\u00ebher\u00eb duket aq i duksh\u00ebm saq\u00eb pengon leximin e tekstit, por kjo \u00ebsht\u00eb nj\u00eb histori tjet\u00ebr.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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