{"id":38789,"date":"2019-10-31T22:25:57","date_gmt":"2019-10-31T19:25:57","guid":{"rendered":"https:\/\/prohoster.info\/blog\/pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov\/"},"modified":"2019-10-31T22:25:57","modified_gmt":"2019-10-31T19:25:57","slug":"pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/novosti-interneta\/pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov","title":{"rendered":"Pse bloget korporative ndonj\u00ebher\u00eb ngushtohen: disa v\u00ebzhgime dhe k\u00ebshilla","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

N\u00ebse n\u00eb blogun korporativ del 1-2 artikuj n\u00eb muaj, me numrin e shikimeve 1-2 mij\u00eb dhe vet\u00ebm nj\u00eb duzin\u00eb plusesh, \u00ebsht\u00eb shenj\u00eb se di\u00e7ka nuk shkon. Praktika tregon se n\u00eb shumic\u00ebn e rasteve, bloget mund t\u00eb b\u00ebhen si interesante ashtu edhe t\u00eb dobishme.<\/p>\n

\"Pse
\n
\nMund t\u00eb ket\u00eb shum\u00eb kund\u00ebrshtar\u00eb t\u00eb blogeve korporative tani, dhe n\u00eb disa pika jam dakord me ta. Por le t\u00eb fillojm\u00eb me disa shembuj pozitiv\u00eb p\u00ebrpara se t\u00eb vazhdoj.
\n<\/a><\/noindex>
\nMund t\u00eb fillohet me \"Mosigra<\/a><\/noindex>\", k\u00ebshilla t\u00eb dobishme Pochtoy.com<\/a><\/noindex>, renditjet e pagave \"Rreth Meje<\/a><\/noindex>\u00bb, Tutu.ru<\/a><\/noindex>. N\u00eb mendje kam edhe nj\u00eb duzin\u00eb kompanish, ku her\u00eb pas here shfaqen postime t\u00eb shk\u00eblqyera. P\u00ebrve\u00e7 k\u00ebsaj, ka shum\u00eb profesionist\u00eb q\u00eb shkruajn\u00eb n\u00eb bloget korporative dhe publikojn\u00eb aty p\u00ebrmbledhje t\u00eb prezantimeve t\u00eb tyre t\u00eb suksesshme. Duke u thelluar n\u00eb statistikat e vitit 2018, kam nxjerr\u00eb k\u00ebt\u00eb tabel\u00eb t\u00eb postimeve korporative q\u00eb kan\u00eb marr\u00eb m\u00eb shum\u00eb se 150 p\u00eblqime.<\/p>\n

\"Pse
\n
\nN\u00eb p\u00ebrgjith\u00ebsi, gjith\u00e7ka mund t\u00eb shkoj\u00eb mir\u00eb (deri n\u00eb momentin q\u00eb i shkakton m\u00eb shum\u00eb d\u00ebm \"marketing\u00ebt e rinj\"). Dhe personalisht m\u00eb vjen keq t\u00eb shoh kur Habr mbushet me p\u00ebrmbajtje mesatare, e cila m\u00eb pas p\u00ebrkrahet sipas urdh\u00ebrit.<\/p>\n

Duke e njohur t\u00eb gjitha nga brenda, nuk kam p\u00ebr q\u00ebllim t\u00eb fajsoj ask\u00ebnd dhe, m\u00eb shum\u00eb, t\u00eb tregoj gishtin. Ndonj\u00ebher\u00eb, nj\u00eb frym\u00ebmarrje e thell\u00eb \u00ebsht\u00eb e gjitha q\u00eb mbetet.<\/p>\n

Ky ishte nj\u00eb parashikim. Posti \u00ebsht\u00eb adresuar atyre q\u00eb menaxhojn\u00eb bloget e kompanive dhe kan\u00eb mund\u00ebsin\u00eb t\u00eb ndryshojn\u00eb di\u00e7ka.<\/p>\n

M\u00eb posht\u00eb \u00ebsht\u00eb nj\u00eb p\u00ebrmbledhje e arsyeve pse artikujt n\u00eb bloge lexohen keq, dhe gjithashtu v\u00ebshtrime p\u00ebrse disa poste nuk sjellin asnj\u00eb p\u00ebrfitim p\u00ebr kompanin\u00eb.<\/p><\/blockquote>\n

Ekipi ose kontraktor\u00ebt jan\u00eb lodhur.<\/h2>\n

\nKur nj\u00eb gazetar kalon disa vjet duke g\u00ebrmuar n\u00eb t\u00eb nj\u00ebjt\u00ebn tem\u00eb, q\u00eb nuk \u00ebsht\u00eb lidhur me thirrjen e tij personale ose nuk b\u00ebn pjes\u00eb n\u00eb rrethin e hobive t\u00eb tij, do t\u00eb ket\u00eb shenja lodhjeje. Jo, puna mund t\u00eb vazhdoj\u00eb t\u00eb b\u00ebhet si\u00e7 duhet, por pa at\u00eb pasion. Tema t\u00eb m\u00ebrzitshme, lenia p\u00ebr t\u00eb provokuar me nj\u00eb her\u00eb fol\u00ebsin p\u00ebr t\u00eb sakt\u00ebsuar detajet. Dhe me kalimin e koh\u00ebs, v\u00ebshtrimi p\u00ebrfundon t\u00eb b\u00ebhet i m\u00ebrzitsh\u00ebm \u2013 fillon t'i duket se nuk ka asgj\u00eb interesante k\u00ebtu dhe mbi t\u00eb gjitha \u00ebsht\u00eb shkruar tashm\u00eb.<\/p>\n

\"Pse
\n
\nN\u00eb p\u00ebrgjith\u00ebsi, ka nevoj\u00eb p\u00ebr nj\u00eb rip\u00ebrtritje. Mund t\u00eb provoni ta eksperimentoni me motivimin, duke vendosur shp\u00ebrblime p\u00ebr arritjen e KPI-ve t\u00eb caktuara. Megjithat\u00eb, kjo nuk do t\u00eb funksionoj\u00eb n\u00eb t\u00eb gjitha rastet dhe \u00ebsht\u00eb m\u00eb mir\u00eb t\u00eb filloni me di\u00e7ka tjet\u00ebr. <\/p>\n

Provoni t\u00eb p\u00ebrfshini ide t\u00eb fresk\u00ebta n\u00eb zhvillimin e planit t\u00eb p\u00ebrmbajtjes. Organizoni nj\u00eb brainstorm. Nj\u00eb ide e shk\u00eblqyer p\u00ebr nj\u00eb postim do t\u00eb ndez\u00eb flak\u00ebn jo vet\u00ebm n\u00eb shpirtin e lodhur t\u00eb nj\u00eb gazetari apo eksperti.<\/p><\/blockquote>\n

Megjithat\u00eb, arsyet mund t\u00eb jen\u00eb edhe t\u00eb tjera. P\u00ebr shembull, nj\u00eb ngarkes\u00eb e zakonshme. Artisti nuk \u00ebsht\u00eb nj\u00eb automatik p\u00ebr t\u00eb prodhuar kryevepra. Ai nuk mund t\u00eb nxjerr\u00eb vet\u00ebm hite n\u00eb kuadrin e strikt t\u00eb koh\u00ebs dhe temave.<\/p>\n

Bombardimi i gjithansh\u00ebm me njoftime dhe p\u00ebrkthime<\/h2>\n

\nMarketingu n\u00eb kompani i thot\u00eb redaktorit t\u00eb blogut se duhet t\u00eb b\u00ebj\u00eb nj\u00eb njoftim tjet\u00ebr p\u00ebr nj\u00eb takimin (apo p\u00ebr versionin e ri t\u00eb produktit). Dhe q\u00eb blogu t\u00eb mos shnd\u00ebrrohet n\u00eb nj\u00eb tabel\u00eb njoftimesh, postimet \u00e7do her\u00eb pas nj\u00eb jan\u00eb t\u00eb p\u00ebrziera me p\u00ebrkthime. Me fjal\u00eb t\u00eb tjera, blogu p\u00ebrdoret p\u00ebr nj\u00eb q\u00ebllim shfryt\u00ebzues, pa shpirt. Dhe kjo \u00ebsht\u00eb situata ku... ku t\u00eb gjith\u00eb e din\u00eb gjith\u00e7ka. Prandaj k\u00ebtu nuk do t\u00eb ket\u00eb k\u00ebshilla.<\/p>\n

P\u00ebrmbajtja thjesht arg\u00ebton publikun<\/h2>\n

\nKa bloge n\u00eb Habr q\u00eb publikojn\u00eb materiale lajmesh ose artikuj q\u00eb gjejn\u00eb p\u00ebrgjigje t\u00eb caktuar tek lexuesit, por q\u00eb n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb nuk kan\u00eb asnj\u00eb lidhje me kompanin\u00eb ose fush\u00ebn e saj t\u00eb aktivitetit.<\/p>\n

Pse, p\u00ebrse? Sigurisht, k\u00ebshtu menaxhohen buxhetet nga agjencit\u00eb q\u00eb nuk kan\u00eb nj\u00eb kontakt t\u00eb ngusht\u00eb me klientin e tyre dhe p\u00ebrpiqen t\u00eb shpenzojn\u00eb buxhetin ashtu si din\u00eb.<\/p>\n

Megjithat\u00eb, ka shembuj ku kompanit\u00eb e dalin me mjesht\u00ebri nga kjo situat\u00eb duke shtuar n\u00eb fund t\u00eb postimeve nj\u00eb bllok t\u00eb vog\u00ebl prej dy frazash. Aty ata p\u00ebrmendin si p\u00ebr t\u00eb th\u00ebn\u00eb ndonj\u00eb lajm t\u00eb ri ose vendosin kodet promocionale, duke i lidhur ato me historit\u00eb e p\u00ebrshkruara n\u00eb artikull.<\/p>\n

Lexuesi ka dhimbjen e tij<\/h2>\n

\nMund t\u00eb flas\u00ebsh gjat\u00eb n\u00eb blog p\u00ebr avantazhet e produktit t\u00ebnd, \u00e7mimin e ul\u00ebt dhe \u00abt\u00eb tjera p\u00ebrfitime\u00bb, por n\u00ebse harro shpenzimet e mundshme t\u00eb klientit tuaj dhe nuk i ofron atij zgjidhje t\u00eb thjeshta dhe t\u00eb qarta si \u00absi t\u00eb b\u00ebsh k\u00ebt\u00eb dhe at\u00eb\u00bb (me baz\u00ebn t\u00ebnde t\u00eb elementeve), konsidero se po q\u00ebllon me top n\u00eb vrag. Disa, q\u00eb e din\u00eb, ndoshta do t\u00eb ken\u00eb interes.<\/p>\n

Postimet nuk jan\u00eb p\u00ebr ata<\/h2>\n

\nBiznesi B2B q\u00eb punojn\u00eb shpesh publikojn\u00eb postime ekskluzivisht p\u00ebr konsumatorin fundor: udh\u00ebzues t\u00eb ndrysh\u00ebm, FAQ, shqyrtime, hacks t\u00eb jet\u00ebs. Megjithat\u00eb, ky audienc\u00eb zakonisht nuk \u00ebsht\u00eb bler\u00ebsi direkt i k\u00ebtyre produkteve. Ata i blejn\u00eb n\u00eb nj\u00eb nivel m\u00eb t\u00eb lart\u00eb, p\u00ebr t\u00eb zgjidhur disa \u00e7\u00ebshtje taktike ose strategjike n\u00eb kompani. Dhe p\u00ebr k\u00ebta njer\u00ebz, zakonisht, n\u00eb blogje nuk ka asnj\u00eb fjal\u00eb.<\/p>\n

Tituj artistik\u00eb<\/h2>\n

\nThoni vetes pyetjen: a mund t\u00eb kuptoni, duke lexuar titullin, se \u00e7far\u00eb interesante do t\u00eb ket\u00eb n\u00eb artikull? Duke skroglur feed-in, lexuesi zakonisht kap tituj dhe imazhe. Dhe n\u00ebse ato nuk japin nj\u00eb ide t\u00eb qart\u00eb p\u00ebr p\u00ebrmbajtjen, shumica do t\u00eb kalojn\u00eb p\u00ebrpara.<\/p>\n

\"Pse
\n
\nE nj\u00ebjta gj\u00eb vlen edhe p\u00ebr indeksimin nga motor\u00ebt e k\u00ebrkimit. Habr ka nj\u00eb pesh\u00eb t\u00eb lart\u00eb nd\u00ebrsa faqe t\u00eb tjera, dhe artikujt nga ai leht\u00eb zgjidhen n\u00eb faqen e par\u00eb t\u00eb rezultateve. Por n\u00ebse n\u00eb titull nuk \u00ebsht\u00eb i specifikuar subjekti i tregimit, k\u00ebt\u00eb artikull do ta gjejn\u00eb vet\u00ebm disa.<\/p>\n

P\u00ebr m\u00eb tep\u00ebr, kjo problem b\u00ebhet po aq e dukshme n\u00eb d\u00ebrgesat e post\u00ebs elektronike t\u00eb Habr, ku arrijn\u00eb vet\u00ebm titujt e postimeve. Dhe kjo, p\u00ebr t\u00eb th\u00ebn\u00eb t\u00eb drejt\u00ebn, \u00ebsht\u00eb nj\u00eb gur i vog\u00ebl n\u00eb kopshtin e vet t\u00eb Habr.<\/p>\n

Gar\u00eb p\u00ebr hardcore<\/h2>\n

\nKur njer\u00ebzit ndajn\u00eb ekspertiz\u00eb t\u00eb thell\u00eb n\u00eb nj\u00eb fush\u00eb, kjo \u00ebsht\u00eb shum\u00eb e mir\u00eb. E para p\u00ebr imazh, por gjithashtu p\u00ebr lexuesin e avancuar, i cili ndonj\u00ebher\u00eb nuk ka nga t\u00eb marr\u00eb njohuri ekspertiz\u00eb.<\/p>\n

Por kjo \"medalje\" ka edhe an\u00ebn e saj t\u00eb keqe. N\u00eb koh\u00ebt e lashta, shaka b\u00ebnim se \u00e7do formul\u00eb n\u00eb nj\u00eb artikull zvog\u00eblonte numrin e lexuesve t\u00eb tij p\u00ebrgjysm\u00eb. Tani kjo ka b\u00ebr\u00eb akoma m\u00eb shum\u00eb kuptim. Dhe \u00e7\u00ebshtja nuk \u00ebsht\u00eb vet\u00ebm n\u00eb aft\u00ebsin\u00eb p\u00ebr t\u00eb shpjeguar gj\u00ebra t\u00eb komplikuara me fjal\u00eb t\u00eb thjeshta, por gjithashtu n\u00eb faktin se p\u00ebr nj\u00eb profesionist t\u00eb shk\u00eblqyer ka nj\u00eb dhjet\u00eb t\u00eb rinj. Prandaj, nj\u00eb artikull me titullin \"nga ku t\u00eb filloni t\u00eb studioni JS\" do t\u00eb mbledh\u00eb shum\u00eb m\u00eb tep\u00ebr lexues fal\u00ebnderues se sa nj\u00eb histori e shk\u00eblqyer rreth krijimit t\u00eb tipizuesit t\u00eb tij statik.<\/p>\n

P.S. n\u00eb m\u00ebnyr\u00eb t\u00eb drejt\u00eb, k\u00ebtu gjithashtu duhet t\u00eb shtohet di\u00e7ka p\u00ebr marketingun, vesh\u00ebt e t\u00eb cilit ndonj\u00ebher\u00eb duken aq shum\u00eb saq\u00eb pengojn\u00eb leximin e tekstit, por kjo \u00ebsht\u00eb nj\u00eb histori tjet\u00ebr.
\n
Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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Megjithat\u00eb, praktika tregon se n\u00eb shumic\u00ebn e rasteve bloget mund t\u00eb jen\u00eb si interesante ashtu edhe t\u00eb dobishme. 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