{"id":42161,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-17T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kto-chto-smotrit"},"modified":"2020-02-18T13:44:58","modified_gmt":"2020-02-18T10:44:58","slug":"kto-chto-smotrit","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/kto-chto-smotrit","title":{"rendered":"Kush po shikon \u00e7far\u00eb?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Kush
\n
\nPikturojm\u00eb portretin e shikuesit modern n\u00eb k\u00ebnde t\u00eb ndryshme t\u00eb bot\u00ebs. Ndieni ndryshimin midis Shteteve t\u00eb Bashkuara dhe Amerik\u00ebs Latine n\u00eb raportin e analist\u00ebve BROADVISION. <\/p>\n

Kush \u00ebsht\u00eb ai \u2014 shikuesi modern? Kush mblidhet n\u00eb mbr\u00ebmje me t\u00eb dashurit dhe miqt\u00eb p\u00ebr t\u00eb ndjekur nj\u00eb ndeshje apo shfaqjen e preferuar? A e njihni mir\u00eb audienc\u00ebn tuaj? Ne kemi mbledhur t\u00eb dh\u00ebna p\u00ebr audiencat n\u00eb mbar\u00eb bot\u00ebn p\u00ebr t'ju ndihmuar t\u00eb p\u00ebrgjigjeni k\u00ebtyre pyetjeve.
\nN\u00eb pjes\u00ebn e par\u00eb t\u00eb studimeve do t\u00eb shqyrtojm\u00eb hemisfer\u00ebn per\u00ebndimore, konkretisht: SHBA dhe Amerik\u00ebn Latine.
\n<\/a><\/noindex>
\nPreferencat e shikuesve<\/p>\n

Si t\u00eb duket, pas nj\u00eb dite t\u00eb ngarkuar pune, njeriu preferon q\u00eb t\u00eb mos fretsohet. Ai d\u00ebshiron q\u00eb t'i b\u00ebhet zgjedhja. Sepse, n\u00ebse mendoni, reklamuesit modern\u00eb dhe ofruesit e sh\u00ebrbimeve kan\u00eb tashm\u00eb njohurit\u00eb e nevojshme: t\u00eb dh\u00ebnat mbi koh\u00ebn e shikimit t\u00eb televizionit, preferencat, pun\u00ebn apo koh\u00ebn e lir\u00eb \u2014 kjo \u00ebsht\u00eb e mjaftueshme p\u00ebr t\u00eb kuptuar nevojat e abonent\u00ebve.<\/p>\n

Nuk duhet harruar q\u00eb n\u00eb nj\u00eb bot\u00eb dinamike, njeriu i mungon koha q\u00eb mund t\u00eb kaloj\u00eb me t\u00eb dashurit, dhe ai e vler\u00ebson momentin kur familja bashkohet p\u00ebrpara ekranit t\u00eb televizorit.<\/p>\n

\"Kush
\n
\nEksperimenti i quajtur \"TV-detox\" tregoi var\u00ebsin\u00eb e njer\u00ebzve nga shikimi i televizionit. Viacom Global Insights n\u00eb partneritet me kompanin\u00eb e k\u00ebrkimeve Think realizuan nj\u00eb studim t\u00eb pazakont\u00eb. Q\u00ebllimi ishte t\u00eb studionin ndjesit\u00eb dhe sjelljen e njer\u00ebzve q\u00eb u izoluan p\u00ebr disa dit\u00eb nga shikimi i p\u00ebrmbajtjes televizive n\u00eb \u00e7do pajisje.<\/p>\n

N\u00eb eksperiment mor\u00ebn pjes\u00eb m\u00eb shum\u00eb se 16,000 persona, nga 6 deri n\u00eb 44 vje\u00e7, nga 14 vende. Gjat\u00eb pes\u00eb dit\u00ebve t\u00eb para, u ndaloi respondent\u00ebve t\u00eb shikonin pothuajse \u00e7do TV: kabllor, falas, televizion n\u00eb aplikacione dhe ofrues. U lejuan vet\u00ebm abonimet p\u00ebr transmetim \u2014 SVOD.
\n Pes\u00eb dit\u00ebt e tjera kaluan ndryshe: pjes\u00ebmarr\u00ebsve iu ndalua shikimi i videove p\u00ebrmes abonimit, por iu lejuan programet televizive.<\/p>\n

Pas p\u00ebrfundimit t\u00eb eksperimentit, shikuesit than\u00eb se gjat\u00eb pes\u00eb dit\u00ebve t\u00eb izolimit nga televizioni u mungonin emocionet dhe ndjesit\u00eb q\u00eb ofron TV: ndjenja e relaksimit, ndjenja e lidhjes me familjen, interesa t\u00eb p\u00ebrbashk\u00ebta dhe koha e kaluar me t\u00eb af\u00ebrm. Megjithat\u00eb, shumica e tyre theksuan se jetesa pa shikimin e videove p\u00ebrmes abonimit ishte shum\u00eb m\u00eb e leht\u00eb se pa mund\u00ebsin\u00eb p\u00ebr t\u00eb par\u00eb TV n\u00eb m\u00ebnyr\u00ebn e zakonshme.<\/p>\n

Shtetet e Bashkuara<\/p>\n

Studime t\u00eb reja tregojn\u00eb se personi mesatar n\u00eb Shtetet e Bashkuara shikon TV pothuajse pes\u00eb or\u00eb n\u00eb dit\u00eb, nj\u00eb or\u00eb m\u00eb shum\u00eb se mesatarja n\u00eb vendet m\u00eb t\u00eb m\u00ebdha t\u00eb bot\u00ebs.
\nFaktikisht, piku i shikimit t\u00eb televizionit ndodhi n\u00eb vitet 2009-2010. At\u00ebher\u00eb, familja mesatare amerikane kalonte 8 or\u00eb e 55 minuta para televizorit \u00e7do dit\u00eb. N\u00eb vitet 2000 u regjistrua rritja m\u00eb e dukshme e koh\u00ebs s\u00eb shikimit t\u00eb televizionit p\u00ebr nj\u00eb dekad\u00eb. Gjat\u00eb 8 viteve t\u00eb fundit, burimet si Facebook, YouTube, Netflix dhe t\u00eb tjer\u00eb kan\u00eb ulur koh\u00ebn e shikimit t\u00eb televizionit me vet\u00ebm nj\u00eb or\u00eb. Por familja amerikane akoma kalon m\u00eb shum\u00eb se 7 or\u00eb e 50 minuta para televizorit \u00e7do dit\u00eb.<\/p>\n

Kund\u00ebr parashikimeve t\u00eb ekspert\u00ebve, \"prerja e kabllit\" \u2014 dometh\u00ebn\u00eb anulimi i abonimeve tradicionale p\u00ebr TV n\u00eb favor t\u00eb sh\u00ebrbimeve t\u00eb transmetimit sipas k\u00ebrkes\u00ebs, ende nuk \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb fenomen i zakonsh\u00ebm n\u00eb Shtetet e Bashkuara.<\/p>\n

Megjith\u00ebse r\u00ebnia nga tremujori i dyt\u00eb t\u00eb vitit 2009 \u00ebsht\u00eb m\u00ebse tre milion abone, kjo p\u00ebrfundimisht nuk \u00ebsht\u00eb nj\u00eb tendenc\u00eb masive q\u00eb shum\u00eb priten pas arritjes s\u00eb kulmit t\u00eb Netflix, Amazon Prime dhe sh\u00ebrbimeve t\u00eb tjera online.
\nNd\u00ebrsa rritja e videove online patjet\u00ebr q\u00eb nuk e ka leht\u00ebsuar pun\u00ebn e ofruesve t\u00eb televizionit kabllor, shumica e konsumator\u00ebve duket se nuk planifikojn\u00eb t\u00eb braktisin abonimin p\u00ebr TV kabllor.<\/p>\n

71% e konsumator\u00ebve n\u00eb SHBA shikuar televizion kabllor ose satelitor dhe nuk planifikojn\u00eb t\u00eb heqin dor\u00eb. Duke iu p\u00ebrgjigjur pyetjes s\u00eb arsyeve t\u00eb m\u00ebdha p\u00ebr \"mos prerjen e kabllit\", 18% e respondent\u00ebve than\u00eb se ata thjesht jan\u00eb m\u00ebsuar me t\u00eb, nd\u00ebrsa 16% e tyre theksuan leht\u00ebsin\u00eb e shikimit t\u00eb nj\u00eb numri t\u00eb madh kanalesh n\u00eb nj\u00eb vend.<\/p>\n

\"Kush
\n
\nAmerika Latine<\/p>\n

N\u00eb kuad\u00ebr t\u00eb nj\u00eb studimi t\u00eb gjer\u00eb TGI Latin, u pyet\u00ebn respondent\u00ebt n\u00ebse planifikonin t\u00eb shikonin televizion. 32.6% e tyre p\u00ebrgjigj\u00ebn se ai ishte pjes\u00eb e programit t\u00eb tyre t\u00eb p\u00ebrditsh\u00ebm. Kjo vet\u00eb duhet t\u00eb perceptohet si nj\u00eb fenomen mbres\u00ebl\u00ebn\u00ebs, ku nj\u00eb t\u00eb tret\u00ebn e popullsis\u00eb e planifikon jet\u00ebn e saj rreth programet televizive.<\/p>\n

Rezultatet e anketave ndihmojn\u00eb n\u00eb kuptimin m\u00eb t\u00eb mir\u00eb t\u00eb shikuesve dhe preferencave t\u00eb tyre. P\u00ebr shembull, n\u00eb \u00e7do grupmosh\u00eb, grat\u00eb kan\u00eb nj\u00eb nivel m\u00eb t\u00eb lart\u00eb t\u00eb preferenc\u00ebs p\u00ebr TV. Nd\u00ebrsa tek burrat, angazhimi m\u00eb i lart\u00eb evidentohet tek adoleshent\u00ebt. \u00cbsht\u00eb e interesante q\u00eb treguesit m\u00eb t\u00eb lart\u00eb i p\u00ebrkasin grupeve m\u00eb t\u00eb rinj dhe m\u00eb t\u00eb moshuar.<\/p>\n

\"Kush
\n
\nGrafiku n\u00eb vijim tregon treguesit e nivelit socio-ekonomik.<\/p>\n

M\u00eb e larta \u2014 A = 10%,
\nM\u00eb e ulta \u2014 D = 40%.<\/p>\n

Mund t\u00eb p\u00ebrfundohet se niveli i p\u00ebrgjithsh\u00ebm i shikimit t\u00eb televizionit bie me rritjen e nivelit socio-ekonomik. Nd\u00ebrsa televizioni \u00ebsht\u00eb forma kryesore e arg\u00ebtimit p\u00ebr klas\u00ebn e ul\u00ebt, ai nuk \u00ebsht\u00eb aq i r\u00ebnd\u00ebsish\u00ebm p\u00ebr shtresat m\u00eb t\u00eb larta sociale.
\nKoha e shikimit t\u00eb televizionit \u00ebsht\u00eb drejtp\u00ebrdrejt e lidhur me nivelin e jetes\u00ebs n\u00eb vend. Meksika ka nivelin m\u00eb t\u00eb ul\u00ebt. Megjithat\u00eb, Meksika \u00ebsht\u00eb eksportuesi m\u00eb i madh i programeve n\u00eb spanjisht p\u00ebr t\u00ebr\u00eb Amerik\u00ebn Latine.<\/p>\n

\"Kush
\n
\nNga studimi, mund t\u00eb nxirren p\u00ebrfundime se cilat lloje t\u00eb p\u00ebrmbajtjes video do t\u00eb jen\u00eb m\u00eb relevante n\u00eb nj\u00eb vend t\u00eb caktuar. P\u00ebr shembull, ata q\u00eb priren t\u00eb shikojn\u00eb TV sipas grafik\u00ebs jan\u00eb m\u00eb t\u00eb prirur t\u00eb ndjekin zhvillimin e seriave televizive, talk-show-ve dhe programeve fetare.<\/p>\n

\nTelevizioni n\u00eb Brazil<\/p>\n

\"Kush
\n Brazilian\u00ebt kalojn\u00eb m\u00eb shum\u00eb se pes\u00eb or\u00eb n\u00eb dit\u00eb para televizorit.<\/p>\n

\nN\u00eb Brazil, prania e nj\u00eb televizori do t\u00eb thot\u00eb angazhim social. Ky \u00ebsht\u00eb burimi m\u00eb i popullarizuar i p\u00ebrmbajtjes n\u00eb vend: t\u00eb pakt\u00ebn nj\u00eb televizor ka n\u00eb 95% t\u00eb sht\u00ebpive braziliane. Brazilian\u00ebt e lidhin televizorin drejtp\u00ebrdrejt me statusin: sa m\u00eb i madh dhe m\u00eb i avancuar t\u00eb jet\u00eb televizori, aq m\u00eb i pasur \u00ebsht\u00eb familja.<\/p>\n

Brazilian\u00ebt shijojn\u00eb me k\u00ebnaq\u00ebsi pothuajse \u00e7do p\u00ebrmbajtje: nga futbolli deri te soap operat, t\u00eb cilat burra i ndjekin po aq sa grat\u00eb, pa e konsideruar k\u00ebt\u00eb si di\u00e7ka shqet\u00ebsuese.<\/p>\n

\nP\u00ebrfundim<\/p>\n

\"Kush
\n
\nTelevizioni \u00ebsht\u00eb b\u00ebr\u00eb prej koh\u00ebsh nj\u00eb pjes\u00eb e r\u00ebnd\u00ebsishme e jet\u00ebs son\u00eb. Por njer\u00ebzit e shikojn\u00eb p\u00ebrmbajtjen n\u00eb m\u00ebnyra t\u00eb ndryshme. Brezi m\u00eb i vjet\u00ebr nuk shpesh shqet\u00ebsohet p\u00ebr pun\u00eb dhe nuk nd\u00ebrron kanalet. Burrat jan\u00eb spontane, nd\u00ebrsa grat\u00eb zakonisht planifikojn\u00eb arg\u00ebtimin paraprakisht. Por nuk ka grupe q\u00eb nuk shohin fare TV \u2014 ndonj\u00ebher\u00eb, ai \u00ebsht\u00eb prezent kudo.<\/p>\n

Shikuesit nuk kan\u00eb gjithmon\u00eb nevoj\u00eb p\u00ebr zgjedhje. Para televizorit, d\u00ebshirojn\u00eb t\u00eb relaksohen, t\u00eb pushojn\u00eb dhe t\u00eb kalojn\u00eb koh\u00eb me familjen. Prandaj, r\u00ebnd\u00ebsia e TV-s\u00eb n\u00eb jet\u00ebn e njeriut modern \u00ebsht\u00eb e v\u00ebshtir\u00eb t\u00eb n\u00ebnvler\u00ebsohet, edhe pse ka dallime breza dhe mentalitetesh.<\/p>\n

Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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Ndjeni ndryshimin mes Shteteve t\u00eb Bashkuara dhe Amerik\u00ebs Latine n\u00eb raportin e analist\u00ebve BROADVISION. Kush \u00ebsht\u00eb ai \u2014 shikuesi modern? Kush mbledh mbr\u00ebmjeve n\u00eb mesin e t\u00eb dashurve dhe miqve p\u00ebr t\u00eb shikuar nj\u00eb transmetim t\u00eb ndeshjes ose shfaqjes s\u00eb preferuar. A e njihni mir\u00eb audienc\u00ebn tuaj? Ne kemi mbledhur t\u00eb dh\u00ebna rreth audiencave n\u00eb mbar\u00eb bot\u00ebn,","canonical_url":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/kto-chto-smotrit","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sq_AL","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041a\u0442\u043e \u0447\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u0438\u0442? | ProHoster","og:description":"\u0420\u0438\u0441\u0443\u0435\u043c \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0440\u0438\u0442\u0435\u043b\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0433\u043e\u043b\u043a\u0430\u0445 \u043c\u0438\u0440\u0430. \u041f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u043c\u0438 \u0428\u0442\u0430\u0442\u0430\u043c\u0438 \u0438 \u041b\u0430\u0442\u0438\u043d\u0441\u043a\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u043e\u0439 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432 BROADVISION. \u041a\u0442\u043e \u043e\u043d \u2014 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0437\u0440\u0438\u0442\u0435\u043b\u044c? 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