{"id":42161,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-17T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kto-chto-smotrit"},"modified":"2020-02-18T13:44:58","modified_gmt":"2020-02-18T10:44:58","slug":"kto-chto-smotrit","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/kto-chto-smotrit","title":{"rendered":"Kush po sheh \u00e7far\u00eb?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Kush
\n
\nPikturojm\u00eb portretin e shikuesit modern n\u00eb vende t\u00eb ndryshme t\u00eb bot\u00ebs. Ndjeni ndryshimin midis Shteteve t\u00eb Bashkuara dhe Amerik\u00ebs Latine n\u00eb raportin e analist\u00ebve BROADVISION. <\/p>\n

Kush \u00ebsht\u00eb shikuesi modern? Kush mblidhet n\u00eb mbr\u00ebmje meFamiljen dhe miqt\u00eb p\u00ebr t\u00eb ndjekur transmetimin e ndeshjes ose shfaqjes s\u00eb preferuar? Sa mir\u00eb i njihni ndjek\u00ebsit tuaj? Ne kemi grumbulluar t\u00eb dh\u00ebna mbi audiencat n\u00eb t\u00eb gjith\u00eb bot\u00ebn p\u00ebr t'ju ndihmuar t\u00eb p\u00ebrgjigjeni k\u00ebtyre pyetjeve.
\nN\u00eb pjes\u00ebn e par\u00eb t\u00eb hulumtimeve, do t\u00eb shqyrtojm\u00eb hemisfer\u00ebn per\u00ebndimore, m\u00eb sakt\u00ebsisht: SHBA dhe Amerik\u00ebn Latine.
\n<\/a><\/noindex>
\nPreferencat e shikuesve<\/p>\n

Pavar\u00ebsisht se si ting\u00ebllon, njeriu pas nj\u00eb dite t\u00eb lodhshme pune preferon q\u00eb t\u2019i leht\u00ebsohet. Dhe t\u00eb b\u00ebhet zgjedhja p\u00ebr t\u00eb. Sepse, n\u00eb fakt, reklamuesit modern\u00eb dhe ofruesit e sh\u00ebrbimeve tashm\u00eb disponojn\u00eb baz\u00ebn e nevojshme t\u00eb njohurive: t\u00eb dh\u00ebna mbi koh\u00ebn e shikimit t\u00eb TV, preferencat, pun\u00ebn ose arg\u00ebtimin - mjafton p\u00ebr t\u00eb kuptuar se \u00e7far\u00eb i nevojitet ndjek\u00ebsit.<\/p>\n

Nuk duhet harruar se n\u00eb nj\u00eb bot\u00eb dinamike, njeriu i mungon koha q\u00eb mund t\u00eb kaloj\u00eb me t\u00eb dashurit e tij dhe e vler\u00ebson momentet kur familja mblidhet p\u00ebrpara ekranit t\u00eb televizorit.<\/p>\n

\"Kush
\n
\nEksperimenti i quajtur 'TV-detox' tregoi var\u00ebsin\u00eb e njer\u00ebzve nga shikimi i TV. Viacom Global Insights n\u00eb partneritet me kompanin\u00eb e hulumtimit Think kan\u00eb realizuar nj\u00eb studim t\u00eb pazakont\u00eb. Q\u00ebllimi i tij ishte t\u00eb shqyrtonte ndjenjat dhe sjelljen e njer\u00ebzve q\u00eb ishin izoluar p\u00ebr disa dit\u00eb nga shikimi i p\u00ebrmbajtjes televizive n\u00eb \u00e7do pajisje.<\/p>\n

N\u00eb eksperiment mor\u00ebn pjes\u00eb m\u00eb shum\u00eb se 16,000 njer\u00ebz, me mosha nga 6 deri n\u00eb 44 vje\u00e7 nga 14 vende. Gjat\u00eb pes\u00eb dit\u00ebve t\u00eb para, respondent\u00ebve iu ndalua t\u00eb shikonin praktikisht \u00e7do TV: kabllor, publik, falas, video sipas k\u00ebrkes\u00ebs, TV n\u00eb aplikacionet e kanaleve dhe ofruesve. U lejuan vet\u00ebm abonimet e transmetimit - SVOD.
\n Pes\u00eb dit\u00ebt e ardhshme kaluan n\u00eb m\u00ebnyr\u00eb t\u00eb kund\u00ebrt: pjes\u00ebmarr\u00ebsve n\u00eb hulumtim iu hoq mund\u00ebsia e shikimit t\u00eb videos me abonim, por iu lejuar t\u00eb shikonin TV.<\/p>\n

Pas eksperimentit, shikuesit raportuan se gjat\u00eb pes\u00eb dit\u00ebve t\u00eb izolimit nga televizioni, u munguan ato emocione dhe ndjesi q\u00eb ofron TV: ndjenja e relaksimit, ndjenja e p\u00ebrkat\u00ebsis\u00eb me familjen, interesat e p\u00ebrbashk\u00ebta dhe koha q\u00eb kalon me familjen, d\u00ebshira p\u00ebr t'u informuar mbi ngjarjet dhe p\u00ebr t\u00eb m\u00ebsuar di\u00e7ka t\u00eb re. Megjithat\u00eb, shumica theksuan se pa shikimin e videove me abonim, iu b\u00eb shum\u00eb m\u00eb leht\u00eb se sa pa mund\u00ebsin\u00eb p\u00ebr t\u00eb par\u00eb TV si zakonisht.<\/p>\n

Shtetet e Bashkuara<\/p>\n

Studime t\u00eb reja tregojn\u00eb se njeriu mesatar n\u00eb Shtetet e Bashkuara sheh TV pothuajse pes\u00eb or\u00eb n\u00eb dit\u00eb, q\u00eb \u00ebsht\u00eb nj\u00eb or\u00eb m\u00eb shum\u00eb se mesatarja n\u00eb vendet m\u00eb t\u00eb m\u00ebdha t\u00eb bot\u00ebs.
\nN\u00eb t\u00eb v\u00ebrtet\u00eb, kulmi i shikimit t\u00eb televizionit ndodhi n\u00eb vitet 2009-2010. At\u00ebher\u00eb, familja mesatare amerikane kalonte para televizorit 8 or\u00eb e 55 minuta n\u00eb dit\u00eb. N\u00eb vitet '00 u vu re rritja m\u00eb e dukshme e koh\u00ebs s\u00eb shikimit t\u00eb TV p\u00ebr nj\u00eb dekad\u00eb. Gjat\u00eb 8 viteve t\u00eb fundit, burime t\u00eb tilla si Facebook, YouTube, Netflix dhe burime t\u00eb tjera e zvog\u00ebluan koh\u00ebn e shikimit t\u00eb televizorit vet\u00ebm me nj\u00eb or\u00eb. Por familja amerikane ende kalon m\u00eb shum\u00eb se 7 or\u00eb e 50 minuta pran\u00eb televizorit \u00e7do dit\u00eb.<\/p>\n

Humbja e parashikimeve nga ekspert\u00ebt \u2014 \"prerja e kabllit\" \u2014 pra anulimi i abonimeve tradicionale p\u00ebr TV t\u00eb paguar n\u00eb favor t\u00eb sh\u00ebrbimeve t\u00eb transmetimit sipas k\u00ebrkes\u00ebs, ende nuk \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb fenomen masiv n\u00eb Shtetet e Bashkuara.<\/p>\n

Megjith\u00ebse ulja q\u00eb nga tremujori i dyt\u00eb i vitit 2009 \u00ebsht\u00eb mbi tre milion abonent\u00eb, kjo nuk \u00ebsht\u00eb aspak nj\u00eb tendenc\u00eb masive q\u00eb shum\u00eb prisnin pas arritjes s\u00eb kulmit nga Netflix, Amazon Prime dhe sh\u00ebrbime t\u00eb tjera online.
\nNd\u00ebrsa rritja e videove n\u00eb internet, padyshim q\u00eb nuk e ka leht\u00ebsuar pun\u00ebn e ofruesve t\u00eb televizioneve t\u00eb paguara, shumica e konsumator\u00ebve duket se ende nuk kan\u00eb n\u00eb plan t\u00eb heqin dor\u00eb nga abonimi p\u00ebr TV t\u00eb paguar.<\/p>\n

71% e konsumator\u00ebve n\u00eb SHBA shikojn\u00eb TV kabllor ose satelitor dhe nuk kan\u00eb n\u00eb plan t\u00eb heqin dor\u00eb prej tij. Kur iu b\u00eb pyetja mbi arsyen kryesore p\u00ebr \"mos prerjen e kabllit\", 18% e t\u00eb anketuarve than\u00eb se thjesht jan\u00eb m\u00ebsuar me t\u00eb, nd\u00ebrsa 16% treguan p\u00ebr leht\u00ebsin\u00eb e shikimit t\u00eb shum\u00eb kanaleve n\u00eb nj\u00eb vend.<\/p>\n

\"Kush
\n
\nAmerika Latine<\/p>\n

N\u00eb kuad\u00ebr t\u00eb nj\u00eb studimi t\u00eb gjer\u00eb, TGI Latin pyeti respondet\u00ebt n\u00ebse planifikojn\u00eb t\u00eb shikojn\u00eb TV. 32.6% p\u00ebrgjigj\u00ebn se ai \u00ebsht\u00eb pjes\u00eb e rutin\u00ebs s\u00eb tyre t\u00eb p\u00ebrditshme. Kjo vet\u00eb do t\u00eb duhej t\u00eb perceptohej si nj\u00eb fenomen i mrekulluesh\u00ebm, ku nj\u00eb e tret\u00eb e popullsis\u00eb planifikon jet\u00ebn e tyre rreth programeve televizive.<\/p>\n

Rezultatet e anket\u00ebs ndihmojn\u00eb n\u00eb kuptimin m\u00eb t\u00eb mir\u00eb t\u00eb shikuesve dhe preferencave t\u00eb tyre. P\u00ebr shembull, n\u00eb \u00e7do grup mosh\u00eb, grat\u00eb kan\u00eb nj\u00eb nivel m\u00eb t\u00eb lart\u00eb t\u00eb preferenc\u00ebs p\u00ebr televizionin. Nd\u00ebr meshkujt, niveli m\u00eb i lart\u00eb i angazhimit v\u00ebrehet te adoleshent\u00ebt. \u00cbsht\u00eb interesante q\u00eb shifrat m\u00eb t\u00eb larta i p\u00ebrkasin grupeve m\u00eb t\u00eb reja dhe m\u00eb t\u00eb moshuara.<\/p>\n

\"Kush
\n
\nGrafiku n\u00eb vazhdim tregon nivelin socio-ekonomik t\u00eb jetes\u00ebs.<\/p>\n

M\u00eb i larti \u2014 A = 10%,
\nM\u00eb i ul\u00ebt \u2014 D = 40%.<\/p>\n

Mund t\u00eb p\u00ebrfundosh se niveli i p\u00ebrgjithsh\u00ebm i shikimit t\u00eb televizionit po bie me rritjen e nivelit socio-ekonomik. Nd\u00ebrsa televisoni \u00ebsht\u00eb forma kryesore e arg\u00ebtimit p\u00ebr klas\u00ebn e ul\u00ebt, ai nuk \u00ebsht\u00eb kaq i r\u00ebnd\u00ebsish\u00ebm p\u00ebr klasat m\u00eb t\u00eb larta sociale.
\nKoha e shikimit t\u00eb televizionit \u00ebsht\u00eb drejtp\u00ebrdrejt e lidhur me nivelin e jetes\u00ebs n\u00eb vend. Meksi ka nivelin m\u00eb t\u00eb ul\u00ebt. Megjithat\u00eb, Meksi \u00ebsht\u00eb eksportuesi m\u00eb i madh i programeve n\u00eb gjuh\u00ebn spanisht p\u00ebr t\u00eb gjith\u00eb Amerik\u00ebn Latine.<\/p>\n

\"Kush
\n
\nNga studimi, mund t\u00eb p\u00ebrcaktohen llojet e videokontentit q\u00eb do t\u00eb jen\u00eb m\u00eb t\u00eb r\u00ebnd\u00ebsishme n\u00eb \u00e7do vend. P\u00ebr shembull, ata q\u00eb jan\u00eb m\u00eb t\u00eb prirur t\u00eb shikojn\u00eb TV sipas nj\u00eb programi, me m\u00eb shum\u00eb mund\u00ebsi do t\u00eb ndjekin nj\u00eb serial televiziv, nj\u00eb talk-show dhe programe religjioze.<\/p>\n

\nTelekomunikacioni n\u00eb Brazil<\/p>\n

\"Kush
\n Brazili kalon m\u00eb shum\u00eb se pes\u00eb or\u00eb n\u00eb dit\u00eb para televizorit.<\/p>\n

\nN\u00eb Brazil, prania e televizorit tregon angazhimin social. Ky \u00ebsht\u00eb burimi m\u00eb i popullarizuar i p\u00ebrmbajtjes n\u00eb vend: t\u00eb pakt\u00ebn nj\u00eb televizor ka n\u00eb 95% t\u00eb sht\u00ebpive braziliane. Brazilian\u00ebt e lidhin televizorin direkt me statusin: sa m\u00eb i madh dhe m\u00eb i avancuar t\u00eb jet\u00eb televizori, aq m\u00eb i pasur \u00ebsht\u00eb familja.<\/p>\n

Brazilian\u00ebt me k\u00ebnaq\u00ebsi ndjekin pothuajse \u00e7do p\u00ebrmbajtje: nga futbolli deri te soap operat, t\u00eb cilat burrat i ndjekin nj\u00eblloj si grat\u00eb dhe nuk e shohin k\u00ebt\u00eb si di\u00e7ka t\u00eb turpshme.<\/p>\n

\nP\u00ebrfundimi<\/p>\n

\"Kush
\n
\nTelevisoni ka koh\u00eb q\u00eb \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb pjes\u00eb e r\u00ebnd\u00ebsishme e jet\u00ebs son\u00eb. Por njer\u00ebzit e shohin p\u00ebrmbajtjen ndryshe. Brezi i vjet\u00ebr pothuajse nuk shqet\u00ebsohet p\u00ebr aktivitete t\u00eb tjera dhe nuk e nd\u00ebrron kanalin. Meshkujt jan\u00eb spontan\u00eb, nd\u00ebrsa femrat shpesh planifikojn\u00eb aktivitetet e tyre t\u00eb lir\u00eb paraprakisht. Megjithat\u00eb, nuk ka grupe q\u00eb nuk shohin fare TV \u2014 padyshim, ai \u00ebsht\u00eb i pranish\u00ebm kudo.<\/p>\n

Spectator\u00ebve nuk u nevojitet gjithmon\u00eb zgjedhja. Para televizorit d\u00ebshirohet t\u00eb relaksohen, t\u00eb pushosh dhe t\u00eb kalosh koh\u00eb me familjen. Prandaj, r\u00ebnd\u00ebsia e TV-s\u00eb n\u00eb jet\u00ebn e njeriut modern \u00ebsht\u00eb e v\u00ebshtir\u00eb t\u00eb n\u00ebnvizohet, edhe pse ekzistojn\u00eb dallime midis brezave dhe mentaliteteve.<\/p>\n

Burimi: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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