{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"Nj\u00eb tjet\u00ebr \"e para n\u00eb bot\u00eb\" SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

S\u00ebrish t\u00eb gjith\u00eb po diskutojn\u00eb p\u00ebr \"e para n\u00eb Russian\" SuperApp, k\u00ebt\u00eb her\u00eb nga Tinkoff. S\u00eb fundi, kishte nj\u00eb p\u00ebrvjetor t\u00eb nj\u00ebr\u00ebs prej SuperApp-\u00ebve t\u00eb par\u00eb \u2014 aplikacionin \"sh\u00ebrbimet qeveritare t\u00eb Mosk\u00ebs\", n\u00eb t\u00eb cilin mund t\u00eb paguani parkimin dhe gjobat, t\u00eb d\u00ebrgoni lexime t\u00eb sh\u00ebrbimeve publike, t\u00eb regjistroheni te mjeku, t\u00eb shikoni detyrat e sht\u00ebpis\u00eb dhe notat e f\u00ebmij\u00ebs. Pas tyre shkuan edhe sh\u00ebrbimet federale: shtimi i fjal\u00ebs \"super\" (super-sh\u00ebrbime ose super-apps) automatikisht rrit \"kurrizit\" e \u00e7do sh\u00ebrbimi. Dhe ndon\u00ebse nuk kam ndjenja t\u00eb ngrohta p\u00ebr superapp-t\u00eb (kombinimet), por dep\u00ebrtimi i sot\u00ebm i sh\u00ebrbimeve qeveritare digjitale \u2014 \u00ebsht\u00eb merita e tyre.<\/p>\n

\u00c7far\u00eb po v\u00ebzhgojm\u00eb tani, lindje apo per\u00ebndim i SuperApp-\u00ebve? <\/a><\/noindex> <\/p>\n

Pjesa e par\u00eb<\/h3>\n

\nN\u00eb momentin e rritjes s\u00eb Internetit, t\u00eb gjith\u00eb p\u00ebrpiqeshin t\u00eb krijonin mega-portale \u2014 p\u00ebrsh\u00ebndetje Yahoo! Dhe n\u00eb at\u00eb moment ishte e drejt\u00eb. At\u00ebher\u00eb erdh\u00ebn sh\u00ebrbimet \"e ngushta\" \u2014 motor\u00ebt e k\u00ebrkimit, dyqanet online dhe rrjetet sociale fituan mbi monstrat e porteve\u2026 Dhe vet\u00eb u shnd\u00ebrruan n\u00eb k\u00ebto monstra. Gjith\u00e7ka shkonte mir\u00eb, derisa ndodhi revolucioni (faleminderit Steve Jobs) dhe monopoli i portaleve filloi t\u00eb dobesohej. Thjesht ndryshoi qasja p\u00ebr pun\u00ebn me nd\u00ebrfaqen e smartphone-it \u2014 dritarja e telefonit u b\u00eb \"portali\" dhe me at\u00eb grup sh\u00ebrbimesh q\u00eb ishin t\u00eb nevojshme p\u00ebr p\u00ebrdoruesin. Nuk \u00ebsht\u00eb e nevojshme t\u00eb p\u00ebrdorni post\u00ebn e Yandex-it, n\u00ebse p\u00ebrdorni vet\u00ebm motorin e tij t\u00eb k\u00ebrkimit. Tani grupi i sh\u00ebrbimeve \u00ebsht\u00eb zgjedhja e p\u00ebrdoruesit dhe konkurrenca e prodhuesve t\u00eb aplikacioneve. Kontrolli kaloi te pronar\u00ebt e marketeve \u2014 Google dhe Apple. \u00c7far\u00eb nuk i k\u00ebnaq \"gigant\u00ebt sh\u00ebrbimor\u00eb\" \u2014 marketingu i aplikacioneve b\u00ebhet m\u00eb i shtrenjt\u00eb, kontrolli mbi promovimin humbet, menaxhimi i p\u00ebrdoruesve largohet. Dhe u shfaq ideja, m\u00eb sakt\u00eb madje dy:<\/p>\n

    \n
  1. \"marketi brenda marketit\" <\/li>\n
  2. aplikacioni \"g\u00ebrsh\u00ebr\u00eb zvicerane\".<\/li>\n<\/ol>\n

    <\/p>\n

    Pjesa e dyt\u00eb<\/h3>\n

    \nA \u00ebsht\u00eb e mundur t\u00eb krijohet nj\u00eb aplikacion \"n\u00eb aj\u00ebr t\u00eb hapur\"? Nd\u00ebrsa, ndoshta, p\u00ebr nga ana e nj\u00eb pjese \u00ebsht\u00eb e mundur. Shembulli i sh\u00ebrbimeve qeveritare ka qen\u00eb mjaft i suksessh\u00ebm, por koha po kalon. T\u00eb gjith\u00eb shembujt e tjer\u00eb q\u00eb shpesh p\u00ebrmenden (WeChat, Uber) s\u00ebrish nuk mund t\u00eb quhen nj\u00eb \"SuperApp\" i p\u00ebrsosur. K\u00ebto jan\u00eb aplikacione q\u00eb kan\u00eb fokus n\u00eb nj\u00eb sh\u00ebrbim t\u00eb p\u00ebrcaktuar, madje jo nj\u00eb sh\u00ebrbim, por nj\u00eb fush\u00eb t\u00eb jet\u00ebs. \u00cbsht\u00eb si t\u00eb preken elefant\u00ebt nga t\u00eb verbrit. P\u00ebr disa, \u00ebsht\u00eb gjith\u00e7ka \"p\u00ebr komunikimin\", p\u00ebr t\u00eb tjer\u00eb \"p\u00ebr financat\". Do t\u00eb ishte \u00e7uditsh\u00ebm t\u00eb merrje nj\u00eb kujtes\u00eb nga asistenti vokal Oleg p\u00ebr t\u00eb regjistruar ciklin menstrual n\u00eb aplikacionin Tinkoff, ndon\u00ebse ai \u00ebsht\u00eb SuperApp.<\/p>\n

    L\u00ebshimi i sot\u00ebm i SuperApp-eve nga organizatat financiare i ngjan nj\u00eb hetimi t\u00eb \"m\u00ebngjesi para, pasdite karrige ose anasjelltas\". Kush \u00ebsht\u00eb m\u00eb i r\u00ebnd\u00ebsish\u00ebm, e-commerce apo fintech n\u00eb procesin e konsumit t\u00eb mallrave apo sh\u00ebrbimeve. Deri koh\u00ebt e fundit, sh\u00ebrbimet e pagesave ishin nj\u00eb shtes\u00eb e procesit, madje nj\u00eb shtes\u00eb q\u00eb mund t\u00eb menaxhohej (paguaj me kart\u00eb, pik\u00eb, para elektronike), dhe me l\u00ebshimin e sh\u00ebrbimeve t\u00eb veta nga Apple dhe Google, problemi p\u00ebr bankat b\u00ebhet m\u00eb i r\u00ebnd\u00ebsish\u00ebm. <\/p>\n

    Financat po b\u00ebhen \"infrastruktur\u00eb\", si\u00e7 jan\u00eb operator\u00ebt e komunikimit. T\u00eb luftosh kund\u00ebr krijuesve real t\u00eb ekosistemeve \u2014 Google dhe Apple, \u00ebsht\u00eb e pamundur, prandaj bankat vendos\u00ebn t\u00eb marrin \"kund\u00ebrshtar\u00eb realist\u00eb\". Metoda e luft\u00ebs ishte e ndryshme. Sberbanku vendosi t\u00eb blej\u00eb sh\u00ebrbimet dhe t'i marr\u00eb ato n\u00ebn kontroll. Tinkoff ofron konceptin e tregut\/SuperApp. Yandex kishte rrug\u00ebn e tij p\u00ebr t\u00eb krijuar SuperApp-in \u2014 \"vet\u00eb\" do ta b\u00ebjm\u00eb. <\/p>\n

    Transformimi i pozita n\u00eb k\u00ebt\u00eb rrug\u00eb nga Yandex dhe Sberbank \u00ebsht\u00eb interesante. N\u00ebse Sber e filloi me q\u00ebllimin q\u00eb \"t\u00eb blej\u00eb\", sepse burimi kryesor \u00ebsht\u00eb \"para\", Yandex, i cili nga ana tjet\u00ebr ka \"duar\", vendosi ta b\u00ebj\u00eb t\u00eb gjith\u00eb vet\u00eb. Si rezultat, t\u00eb dy kan\u00eb p\u00ebrjetuar transformim. Madje, tani Sber jo vet\u00ebm q\u00eb blen, por b\u00ebn gjithashtu vet\u00eb, dhe Yandex, p\u00ebrkundrazi, filloi t\u00eb blej\u00eb projekte. Pyetja \u00ebsht\u00eb se kujt do t'i mbarojn\u00eb burimet m\u00eb shpejt \u2014 parat\u00eb te Sber apo \"duar\" te Yandex. <\/p>\n

    N\u00eb k\u00ebt\u00eb strategji p\u00ebr mbijetes\u00eb, Tinkoff, i cili \u00ebsht\u00eb \"m\u00eb modest\" si n\u00eb para ashtu edhe n\u00eb \"duar\", ka nj\u00eb pozicion t\u00eb v\u00ebshtir\u00eb. Si rezultat, Tinkoff po b\u00ebn bast n\u00eb \"reklam\u00eb\" dhe mbi mark\u00ebn e tij. Por pyetja shum\u00eb e madhe \u00ebsht\u00eb \u2014 a do t\u00eb arrij\u00eb tani q\u00eb t\u00eb mbijetoj\u00eb ose \u00ebsht\u00eb kjo nj\u00eb p\u00ebrpjekje p\u00ebr ta shitur veten m\u00eb shtrenjt\u00eb para se t\u00eb largohet.<\/p>\n

    Pjesa e tret\u00eb. E fundit<\/h3>\n

    \nSuperApp-et jan\u00eb nj\u00eb rrug\u00eb pa krye? Problemi q\u00ebndron se transformimi m\u00eb i r\u00ebnd\u00ebsish\u00ebm i m\u00ebnyr\u00ebs s\u00eb konsumit t\u00eb sh\u00ebrbimeve ishte revolucioni i nd\u00ebrveprimit me smartphone-in. Duket se nj\u00eb revolucion po afron p\u00ebrs\u00ebri. Siri, Google, Alisa \u2014 k\u00ebta jan\u00eb imazhet e s\u00eb ardhmes q\u00eb sugjerojn\u00eb se si do t\u00eb ndodh\u00eb nd\u00ebrveprimi. N\u00ebse shikojm\u00eb ndryshimet p\u00ebr zhvilluesit q\u00eb Apple ka paraqitur k\u00ebt\u00eb vit (SiriKit), mund t\u00eb kuptohet se si do t\u00eb transformohet thelbi i pun\u00ebs me nd\u00ebrfaqet e aplikacioneve \u2014 nj\u00eb p\u00ebrzierje e ndihm\u00ebsve vokal, butonave t\u00eb shpejt\u00eb dhe elementeve t\u00eb aplikacioneve gjat\u00eb komunikimit. Ndoshta kjo do t\u00eb jet\u00eb
    \n
    Burimi:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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