{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"Another 'world's first' SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Dhe, p\u00ebrs\u00ebri, t\u00eb gjith\u00eb po flasin p\u00ebr \"SuperApp-in e par\u00eb n\u00eb Rusi\", k\u00ebt\u00eb her\u00eb nga Tinkoff. Pak dit\u00eb m\u00eb par\u00eb u p\u00ebrkujtua nj\u00eb p\u00ebrvjetor i nj\u00eb nga SuperApp-et e para \u2014 aplikacionit \"sh\u00ebrbimet qeveritare t\u00eb Mosk\u00ebs\", ku mund t\u00eb paguash p\u00ebr parkimin dhe gjobat, t\u00eb raportosh lexime t\u00eb sh\u00ebrbimeve t\u00eb komunaleve, t\u00eb regjistrohesh tek mjeku, t\u00eb shoh\u00ebsh notat dhe detyrat e f\u00ebmij\u00ebs. M\u00eb pas, sh\u00ebrbimet qeveritare federale e ndjek\u00ebn k\u00ebt\u00eb shembull: vet\u00ebm shtimi i fjal\u00ebs \"super\" (super-sh\u00ebrbime ose super-applike) automatikisht rrit \"super\" sh\u00ebrbimin e \u00e7do sh\u00ebrbimi. Edhe pse nuk kam ndjenja t\u00eb ngrohta p\u00ebr superapp-et (kombinuesit), p\u00ebrhapja e sotme e sh\u00ebrbimeve digjitale qeveritare \u00ebsht\u00eb merita e tyre.<\/p>\n

\u00c7far\u00eb po v\u00ebzhgojm\u00eb tani, lindje apo per\u00ebndim i SuperApp-eve? <\/a><\/noindex> <\/p>\n

Pjesa e par\u00eb<\/h3>\n

\nN\u00eb momentin e rritjes s\u00eb Internetit, t\u00eb gjith\u00eb p\u00ebrpiqeshin t\u00eb krijonin mega-portale \u2014 p\u00ebrsh\u00ebndetje Yahoo! Dhe n\u00eb at\u00eb moment, kjo ishte e sakt\u00eb. Ato u z\u00ebvend\u00ebsuan nga sh\u00ebrbime \"t\u00eb ngushta\" \u2014 motor\u00ebt e k\u00ebrkimit, dyqanet online dhe rrjetet sociale fituan mbi gjigant\u00ebt e portalit... dhe vet\u00eb u shnd\u00ebrruan n\u00eb k\u00ebta monstrum\u00eb. Gjith\u00e7ka shkonte mir\u00eb, derisa ndodhi revolucioni (fal\u00eb Steve Jobs) dhe monopoli i portalit filloi t\u00eb dob\u00ebsohej. Thjesht u ndryshua vet\u00eb qasja e pun\u00ebs me nd\u00ebrfaqen e smartfonit \u2014 dritarja e telefonit u b\u00eb \"portali\" dhe me at\u00eb grup sh\u00ebrbimesh q\u00eb ishin t\u00eb nevojshme p\u00ebr p\u00ebrdoruesin. Nuk \u00ebsht\u00eb e nevojshme t\u00eb p\u00ebrdor\u00ebsh post\u00ebn e Yandex-it, n\u00ebse p\u00ebrdor vet\u00ebm motorin e k\u00ebrkimit t\u00eb tij. Tani grupi i sh\u00ebrbimeve \u00ebsht\u00eb zgjedhja e p\u00ebrdoruesit dhe konkurrenca e prodhuesve t\u00eb aplikacioneve. Kontrolli kaloi te pronar\u00ebt e tregjeve \u2014 Google dhe Apple. Kjo nuk i k\u00ebnaq gjigant\u00ebt \"sh\u00ebrbim\" \u2014 marketingu i aplikacioneve b\u00ebhet m\u00eb i shtrenjt\u00eb, kontrolli mbi promovimin humbet, menaxhimi i p\u00ebrdoruesve largohet. Dhe erdhi ideja, m\u00eb sakt\u00eb dy ide:<\/p>\n

    \n
  1. \"market brenda tregut\" <\/li>\n
  2. aplikacion \"thik\u00eb zviceriane\".<\/li>\n<\/ol>\n

    <\/p>\n

    Pjesa e dyt\u00eb<\/h3>\n

    \nA \u00ebsht\u00eb e mundur t\u00eb krijohet nj\u00eb App \"thik\u00eb zviceriane\"? Po, ndoshta, p\u00ebr nj\u00eb pjes\u00eb \u00ebsht\u00eb e mundur. Shembulli i sh\u00ebrbimeve qeveritare ishte krejt i suksessh\u00ebm, por koha kalon. T\u00eb gjith\u00eb shembujt e tjer\u00eb q\u00eb shpesh p\u00ebrmenden (WeChat, Uber) ende nuk mund t\u00eb quhen si nj\u00eb \"SuperApp\" e plot\u00eb. K\u00ebto jan\u00eb aplikacione q\u00eb kan\u00eb fokus n\u00eb nj\u00eb sh\u00ebrbim t\u00eb caktuar, madje jo nj\u00eb sh\u00ebrbim, por nj\u00eb fush\u00eb t\u00eb jet\u00ebs. \u00cbsht\u00eb si t\u00eb verb\u00ebt q\u00eb kapin elefantin. P\u00ebr disa \u2014 gjith\u00e7ka \u00ebsht\u00eb \"p\u00ebr komunikimin\", p\u00ebr t\u00eb tjer\u00eb \"p\u00ebr financat\". Do t\u00eb ishte e \u00e7uditshme t\u00eb merrje nj\u00eb kujtes\u00eb nga ndihm\u00ebsin zanor Oleg p\u00ebr t\u00eb regjistruar ciklin menstrual n\u00eb aplikacionin Tinkoff, edhe pse \u00ebsht\u00eb SuperApp.<\/p>\n

    L\u00ebshimi i sot\u00ebm i SuperApp-eve nga organizatat financiare \u00ebsht\u00eb si t\u00eb zbulojm\u00eb \"m\u00ebngjesi para or\u00ebs s\u00eb mbr\u00ebmjes\" apo anasjelltas. Kush \u00ebsht\u00eb m\u00eb i r\u00ebnd\u00ebsish\u00ebm, e-komerciali apo fintech n\u00eb procesin e konsumit t\u00eb mallrave ose sh\u00ebrbimeve. Deri para pak koh\u00ebsh, sh\u00ebrbimet e pagesave ishin nj\u00eb shtes\u00eb e procesit, p\u00ebr m\u00eb tep\u00ebr, nj\u00eb e till\u00eb q\u00eb mund t\u00eb menaxhohej (t\u00eb paguajm\u00eb me kart\u00eb, pika, para elektronike), dhe duke marr\u00eb parasysh lan\u00e7imin e sh\u00ebrbimeve t\u00eb veta nga Apple dhe Google, problemi p\u00ebr bankat b\u00ebhet m\u00eb akut. <\/p>\n

    Financat po b\u00ebhen \"infrastruktur\u00eb\", ashtu si operator\u00ebt e komunikimit. T\u00eb luftosh kund\u00ebr krijuesve real\u00eb t\u00eb ekosistemeve \u2014 Google dhe Apple \u00ebsht\u00eb e pamundur, prandaj bankat vendos\u00ebn t\u00eb marrin \"kund\u00ebrshtar\u00eb real\u00eb\". Metod\u00ebn e luft\u00ebs e zgjodh\u00ebn n\u00eb m\u00ebnyra t\u00eb ndryshme. Sberbank vendosi t\u00eb blej\u00eb sh\u00ebrbime dhe t'i marr\u00eb n\u00ebn kontroll. Tinkoff ofron konceptin e tregut\/SuperApp. Yandex pati rrug\u00ebn e tij p\u00ebr krijimin e SuperApp-it \u2014 \"do ta b\u00ebjm\u00eb vet\u00eb\". <\/p>\n

    Transformimi i pozicioneve t\u00eb Yandex dhe Sberbank \u00ebsht\u00eb interesant n\u00eb k\u00ebt\u00eb rrug\u00eb. N\u00ebse Sber filloi nga \"do e blejm\u00eb\", pasi resursi kryesor \u00ebsht\u00eb \"para\", Yandex, i cili p\u00ebrkundrazi ka \"duar\", vendosi ta b\u00ebj\u00eb t\u00eb gjith\u00eb vet\u00eb. Si rezultat, t\u00eb dy, p\u00ebrjetuan transformim. Tani Sber nuk blen vet\u00ebm, por b\u00ebn gjithashtu vet\u00eb, nd\u00ebrsa Yandex, p\u00ebrkundrazi, filloi t\u00eb blej\u00eb projekte. Pyetja q\u00ebndron se kush do t\u00eb mbaroj\u00eb burimet m\u00eb shpejt \u2014 parat\u00eb te Sber apo \"duar\" te Yandex. <\/p>\n

    N\u00eb k\u00ebt\u00eb strategji p\u00ebr mbijetes\u00eb, Tinkoff, i cili \u00ebsht\u00eb \"m\u00eb modest\" n\u00eb para dhe \"duar\", ka nj\u00eb pozicion t\u00eb v\u00ebshtir\u00eb. Si rezultat, Tinkoff po b\u00ebn bast te \"reklama\" dhe marka e tij. Por \u00ebsht\u00eb nj\u00eb pyetje e madhe \u2014 a do t\u00eb arrij\u00eb tani t\u00eb dal\u00eb nga kjo apo \u00ebsht\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb shitur veten m\u00eb shtrenjt\u00eb p\u00ebrpara se t\u00eb largohet.<\/p>\n

    Pjesa e tret\u00eb. P\u00ebrfundimtare<\/h3>\n

    \nA jan\u00eb SuperApp-et nj\u00eb rrug\u00eb e bllokuar? \u00c7\u00ebshtja \u00ebsht\u00eb se transformimi m\u00eb i r\u00ebnd\u00ebsish\u00ebm i m\u00ebnyr\u00ebs s\u00eb konsumit t\u00eb sh\u00ebrbimeve ishte revolucioni n\u00eb nd\u00ebrfaqen e smartfonit. Dhe duket se nj\u00eb revolucion tjet\u00ebr po afron. Siri, Google, Alisa \u2014 ato jan\u00eb figurat e ardhm\u00ebris\u00eb q\u00eb n\u00ebnvizojn\u00eb se si do t\u00eb ndodhi nd\u00ebrveprimi. N\u00ebse shikoni ndryshimet p\u00ebr zhvilluesit q\u00eb Apple tregoi k\u00ebt\u00eb vit (SiriKit), mund t\u00eb kuptoni se si n\u00eb t\u00eb ardhmen do t\u00eb ndryshoj\u00eb vet\u00eb natyra e pun\u00ebs me nd\u00ebrfaqet e aplikacioneve \u2014 nj\u00eb p\u00ebrzierje e ndihm\u00ebsve zanor\u00eb, butonave t\u00eb shpejt\u00eb dhe elementeve t\u00eb aplikacioneve gjat\u00eb bised\u00ebs. Ndoshta, kjo do t\u00eb b\u00ebj\u00eb \"at\u00eb\" SuperApp-in e par\u00eb t\u00eb v\u00ebrtet\u00eb. Shpejt do ta shohim...
    \n
    Burimi:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444. \u041d\u0430 \u0434\u043d\u044f\u0445 \u0431\u044b\u043b \u044e\u0431\u0438\u043b\u0435\u0439 \u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 SuperApp-\u043e\u0432 \u2014 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u00ab\u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438 \u041c\u043e\u0441\u043a\u0432\u044b\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0430\u0440\u043a\u043e\u0432\u043a\u0443 \u0438 \u0448\u0442\u0440\u0430\u0444\u044b, \u0441\u0434\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u0438\u044f \u0416\u041a\u0425, \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043a \u0432\u0440\u0430\u0447\u0443, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0414\u0417 \u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u0435\u0431\u0451\u043d\u043a\u0430. \u041f\u043e \u0438\u0445 \u0441\u0442\u043e\u043f\u0430\u043c \u043f\u043e\u0448\u043b\u0438 \u0438 \u0444\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438: \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0432\u0430 \u00ab\u0441\u0443\u043f\u0435\u0440\u00bb (\u0441\u0443\u043f\u0435\u0440-\u0441\u0435\u0440\u0432\u0438\u0441\u044b […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Nj\u00eb tjet\u00ebr \"i pari n\u00eb bot\u00eb\" SuperApp | ProHoster","description":"Dhe p\u00ebrs\u00ebri t\u00eb gjith\u00eb po diskutojn\u00eb p\u00ebr \u00abSuperApp-in e par\u00eb n\u00eb Rusi\u00bb, k\u00ebt\u00eb her\u00eb nga Tinkoff.","canonical_url":"https:\/\/prohoster.info\/sq\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sq_AL","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u043c\u0438\u0440\u0435\u00bb SuperApp | ProHoster","og:description":"\u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444.","og:url":"https:\/\/prohoster.info\/sq\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-12-11T21:00:00+00:00","article:modified_time":"2020-02-18T11:01:49+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"53882","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-24 09:08:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-02-28 20:16:27","updated":"2026-01-24 09:08:21","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/posts\/53882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/comments?post=53882"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/posts\/53882\/revisions"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/media?parent=53882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/categories?post=53882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/sq\/wp-json\/wp\/v2\/tags?post=53882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}