{"id":55164,"date":"2020-01-14T00:00:00","date_gmt":"2020-01-13T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut"},"modified":"2020-02-18T14:03:15","modified_gmt":"2020-02-18T11:03:15","slug":"vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","title":{"rendered":"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<h1>Hyrje<\/h1>\n<p>\nP\u00ebr \u00e7far\u00eb mund t\u00eb na nevojitet njohuria e metodologjis\u00eb s\u00eb diferencialit semantik? <\/p>\n<ul>\n<li>Mund t\u00eb zbulojm\u00eb pozitat tona n\u00eb mendjen e konsumator\u00ebve n\u00eb raport me konkurrent\u00ebt. Mund t\u00eb duket se klient\u00ebt kan\u00eb nj\u00eb k\u00ebndv\u00ebshtrim t\u00eb keq p\u00ebr produktin ton\u00eb, por \u00e7far\u00eb ndodh n\u00ebse zbulojm\u00eb se ata e kan\u00eb opinion m\u00eb t\u00eb keq p\u00ebr konkurrent\u00ebt tan\u00eb n\u00eb lidhje me kriteret q\u00eb jan\u00eb m\u00eb t\u00eb r\u00ebnd\u00ebsishme p\u00ebr ne?<\/li>\n<li>Mund t\u00eb kuptojm\u00eb se sa e suksesshme \u00ebsht\u00eb reklama jon\u00eb n\u00eb krahasim me reklamat e produkteve t\u00eb konkurrent\u00ebve nga e nj\u00ebjta kategori (Call of Duty apo Battlefield?)<\/li>\n<li>P\u00ebrcaktojm\u00eb se p\u00ebr \u00e7far\u00eb duhet t\u00eb punojm\u00eb n\u00eb pozicionimin. A perceptohet imazhi i kompanis\u00eb ose i produktit si \"i lir\u00eb\"? Fatkeq\u00ebsisht, gjat\u00eb zhvillimit t\u00eb nj\u00eb fushate t\u00eb re reklamuese, na duhet ose t\u00eb mbetemi n\u00eb k\u00ebt\u00eb zon\u00eb t\u00eb mendjes s\u00eb konsumatorit (dhe t\u00eb pajtohemi me k\u00ebt\u00eb status), ose t\u00eb ndryshojm\u00eb menj\u00ebher\u00eb drejtimin e zhvillimit. Xiaomi pozicionohet si alternativa m\u00eb t\u00eb lira ndaj flagman\u00ebve me t\u00eb nj\u00ebjtin hardware (n\u00eb m\u00ebnyr\u00eb kushtetuese). Ata kan\u00eb nj\u00eb pozicion t\u00eb qart\u00eb t\u00eb cil\u00ebn e dallon nga konkurrent\u00ebt e njohur q\u00eb e pozicionojn\u00eb veten si t\u00eb shtrenjta \u2013 Apple, Samsung, etj. Nj\u00eb nga problemet kryesore n\u00eb k\u00ebt\u00eb rast do t\u00eb jet\u00eb se asociacioni (piksht\u00eb n\u00eb t\u00eb cilin \u00ebsht\u00eb nd\u00ebrtuar e gjith\u00eb metoda n\u00eb p\u00ebrgjith\u00ebsi) me fjal\u00ebn \"i lir\u00eb\" mund t\u00eb t\u00ebrheq\u00eb edhe asociacionin \"i keq\", ose \"i paqart\u00eb\".\n<p>P\u00ebr ta th\u00ebn\u00eb tjet\u00ebr, kjo funksionon edhe gjat\u00eb krahasimit t\u00eb \u00e7do objekti tjet\u00ebr n\u00eb kategorin\u00eb e zgjedhur \u2014 mund t\u00eb krahasoni \u00e7ipat, telefonat, dhe portalet e lajmeve! N\u00eb thelb, imagjinata p\u00ebr aplikimin e k\u00ebsaj metode nuk \u00ebsht\u00eb e kufizuar.\n<\/li>\n<\/ul>\n<p>\nSi t\u00eb p\u00ebrcaktoj se sipas cilave kritere duhet t\u00eb krahasoj produktet tona?<br \/>\nN\u00eb parim, mund t\u00eb p\u00ebrgjigjeni n\u00eb k\u00ebt\u00eb pyetje n\u00eb m\u00ebnyra t\u00eb ndryshme \u2013 mund t\u00eb provoni t\u00eb merrni nj\u00eb intervist\u00eb ekspert\u00ebsh, nj\u00eb intervist\u00eb t\u00eb pjesshme struktur\u00eb, ose t\u00eb zgjidhni metod\u00ebn e grupeve fokus. Disa nga kategorit\u00eb q\u00eb keni marr\u00eb mund t\u00eb hasen n\u00eb hap\u00ebsirat e internetit \u2014 kjo nuk duhet t\u2019ju shqet\u00ebsoj\u00eb. Mbani mend, se e r\u00ebnd\u00ebsishmja n\u00eb k\u00ebrkimin tuaj \u00ebsht\u00eb jo unik\u00ebsia e t\u00eb dh\u00ebnave t\u00eb marra, por objektiviteti dhe sakt\u00ebsia e tyre. <br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nGjithashtu, duhet theksuar se jo nj\u00eb her\u00eb n\u00eb materiale t\u00eb ndryshme m\u00ebsimore kam hasur fraza t\u00eb ngjashme: \"E keqe, si rregull, asociohet me t\u00eb ftoht\u00eb, t\u00eb err\u00ebt, t\u00eb ul\u00ebt; e mira - me t\u00eb ngroht\u00eb, t\u00eb ndri\u00e7uar, t\u00eb lart\u00eb\". Imagjinoni, n\u00ebse Sprite, pas reklam\u00ebs s\u00eb saj \"Largoje etjen\", sheh se pija e tyre vazhdon t\u00eb asociohet me t\u00eb ngroht\u00eb? <\/p>\n<p>Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb arsye, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb b\u00ebjm\u00eb kujdes p\u00ebr at\u00eb me \u00e7far\u00eb po punojm\u00eb - n\u00ebse p\u00ebr nj\u00eb aplikacion, i cili ka si q\u00ebllim kryesor relaksimin, ne marrim n\u00eb radh\u00ebn asociative fjal\u00ebn \"qet\u00ebsues\", nuk do t\u00eb thot\u00eb aspak q\u00eb do t\u00eb d\u00ebshironim t\u00eb merrnim t\u00eb nj\u00ebjt\u00ebn karakteristik\u00eb p\u00ebr nj\u00eb loj\u00eb aksioni. N\u00eb nj\u00ebfar\u00ebsh, vler\u00ebsimi \u00ebsht\u00eb pjesa m\u00eb subjektive e k\u00ebtij metode, por nuk duhen harruar se ajo fillimisht \u00ebsht\u00eb orientuar p\u00ebr t\u00eb punuar me radh\u00ebn asociative, e cila mund t\u00eb ndryshoj\u00eb nga konsumatori n\u00eb konsumator (pik\u00ebrisht p\u00ebr k\u00ebt\u00eb arsye nj\u00eb faktor tjet\u00ebr i r\u00ebnd\u00ebsish\u00ebm do t\u00eb jet\u00eb studimi i audienc\u00ebs tuaj, i cili zakonisht kryhet n\u00ebp\u00ebrmjet metod\u00ebs s\u00eb anket\u00ebs ose intervistas t\u00eb strukturuar).<\/p>\n<h1>Metodologjia<\/h1>\n<p>\nEdhe para se t\u00eb fillojm\u00eb faz\u00ebn, ne duhet t\u00eb vendosim se cilat mesazhe reklamuese (do t\u00eb shqyrtojm\u00eb gjith\u00e7ka n\u00eb k\u00ebt\u00eb shembull) d\u00ebshirojm\u00eb t\u00eb testojm\u00eb. N\u00eb rastin ton\u00eb, ato do t\u00eb jen\u00eb reklamat e telefonave t\u00eb m\u00ebposht\u00ebm:<\/p>\n<p><img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/6ca54e59f7e4e9f06a7d5ae68ab4854e.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/55e08f0481acae6da2a11f0d03d207fb.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nP\u00ebr thjesht\u00ebsin\u00eb e m\u00ebsimit t\u00eb metod\u00ebs, do t\u00eb marrim dy respondend\u00eb.<\/p>\n<h3>Hapi i par\u00eb - p\u00ebrcaktimi i kategorive p\u00ebr studim. <\/h3>\n<p>\nLe t\u00eb supozojm\u00eb se me metod\u00ebn e grupeve fokus ne arrijm\u00eb t\u00eb p\u00ebrcaktojm\u00eb kategorit\u00eb e m\u00ebposhtme 9 (numri nuk \u00ebsht\u00eb marr\u00eb nga ajri - fillimisht, pik\u00ebrisht kaq kritere, t\u00eb ndara n\u00eb 3 grupe t\u00eb barabarta - faktor\u00ebt e vler\u00ebsimit (E), faktori i fuqis\u00eb (R) dhe faktori i aktivitetit (A), i propozon t\u00eb p\u00ebrcaktohen nga autori):<\/p>\n<ol>\n<li>Ngacmues 1 2 3 4 5 6 7 Qet\u00ebsues<\/li>\n<li>Banale 1 2 3 4 5 6 7 Unike<\/li>\n<li>Natyrore 1 2 3 4 5 6 7 Artificiale<\/li>\n<li>I lir\u00eb 1 2 3 4 5 6 7 I shtrenjt\u00eb<\/li>\n<li>Kreativ 1 2 3 4 5 6 7 Banale<\/li>\n<li>E largueshme 1 2 3 4 5 6 7 P\u00ebrshtatjeje<\/li>\n<li>Shk\u00eblqim 1 2 3 4 5 6 7 T\u00eb zbeht\u00eb<\/li>\n<li>I ndyr\u00eb 1 2 3 4 5 6 7 I past\u00ebr<\/li>\n<li>Dominues 1 2 3 4 5 6 7 N\u00ebnshtrues<\/li>\n<\/ol>\n<p><\/p>\n<h3>Hapi i dyt\u00eb - zhvillimi i anket\u00ebs.<\/h3>\n<p>\nNj\u00eb anket\u00eb metodologjikisht e sakt\u00eb p\u00ebr dy respondend\u00eb p\u00ebr dy reklama do t\u00eb ket\u00eb dukjen e m\u00ebposhtme:<\/p>\n<p><img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/3171274db297c9a75b34d637e79da897.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nSi mund ta vini re, vlera m\u00eb e vog\u00ebl dhe m\u00eb e madhe ndryshon n\u00eb var\u00ebsi t\u00eb rreshtit. Sipas krijuesit t\u00eb k\u00ebtij metodu \u2013 Charles Osgood, ky m\u00ebnyr\u00eb ndihmon n\u00eb verifikimin e v\u00ebmendjes s\u00eb respondentit, si dhe shkall\u00ebs s\u00eb angazhimit t\u00eb tij n\u00eb proces (e v\u00ebrejtur dhe sqaruar \u2013 super!). Megjithat\u00eb, disa studiues (ve\u00e7an\u00ebrisht ata jokorrekt\u00eb) mund t\u00eb mos alternojn\u00eb shkall\u00ebt, p\u00ebr t\u00eb mos i invertuar ato m\u00eb von\u00eb. K\u00ebshtu, ata kalojn\u00eb pik\u00ebn e kat\u00ebrt n\u00eb list\u00ebn ton\u00eb.<\/p>\n<h3>Hapi i tret\u00eb \u2013 mbledhja e t\u00eb dh\u00ebnave, regjistrimi i tyre n\u00eb shkall\u00ebn ton\u00eb.<\/h3>\n<p>\n Nga ky moment, ju mund t\u00eb filloni t\u00eb futni t\u00eb dh\u00ebnat n\u00eb Excel (ashtu si\u00e7 b\u00ebra un\u00eb p\u00ebr m\u00eb shum\u00eb komoditet), ose t\u00eb vazhdoni t\u00eb b\u00ebni gjith\u00e7ka manualisht \u2013 n\u00eb var\u00ebsi t\u00eb numrit t\u00eb personave q\u00eb keni vendosur t\u00eb pyetni (P\u00ebr mendimin tim, Excel \u00ebsht\u00eb m\u00eb i p\u00ebrshtatsh\u00ebm, por p\u00ebr nj\u00eb num\u00ebr t\u00eb vog\u00ebl respondent\u00ebsh, \u00ebsht\u00eb m\u00eb shpejt t\u00eb llogaritet manualisht).<\/p>\n<p><img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/b943af8d0f863a3f844ed8497288fb23.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Hapi i kat\u00ebrt \u2013 rikuperimi i shkall\u00ebve.<\/h3>\n<p>\nN\u00ebse keni vendosur t\u00eb ndiqni metod\u00ebn \"e sakt\u00eb\", tani do t\u00eb zbuloni se duhet t'i sillni shkall\u00ebt n\u00eb nj\u00eb vler\u00eb t\u00eb vetme. N\u00eb k\u00ebt\u00eb rast, vendosa q\u00eb vlera maksimale t\u00eb jet\u00eb \"7\", nd\u00ebrsa ajo minimale \u2013 \"1\". Prandaj, kolonat e \u00e7ift\u00ebra mbeten t\u00eb paprekura. Vlerat e tjera ne \"rikuperojm\u00eb\" (reflektojm\u00eb vlerat \u2014 1&lt;=&gt;7, 2&lt;=&gt;6, 3&lt;=&gt;5, 4=4).<br \/>\nTani t\u00eb dh\u00ebnat tona do t\u00eb paraqiten n\u00eb m\u00ebnyr\u00ebn e m\u00ebposhtme:<\/p>\n<p><img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/f3ca11cff1a23b8d966e892c40b7bfef.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Hapi i pest\u00eb \u2013 llogaritja e mesatareve dhe treguesve t\u00eb p\u00ebrgjithsh\u00ebm.<\/h3>\n<p>\nTreguesit m\u00eb t\u00eb njohur \u2013 \"fituesi\" p\u00ebr \u00e7do shkall\u00eb (\"m\u00eb i mir\u00eb\") dhe \"humb\u00ebsi\" p\u00ebr \u00e7do shkall\u00eb (\"m\u00eb i keqi\"). <br \/>\nMarrim p\u00ebrmes shumimit standard dhe ndarjes me numrin e respondent\u00ebve t\u00eb gjitha sh\u00ebnimet p\u00ebr \u00e7do mark\u00eb sipas karakteristik\u00ebs s\u00eb zgjedhur dhe krahasimit t\u00eb tyre m\u00eb pas. <br \/>\nMesataret e treguesve p\u00ebr \u00e7do reklam\u00eb n\u00eb form\u00ebn e rikuperuar:<\/p>\n<p><img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/4bb6b4058fc077c69431f534da5a7aaf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<ol>\n<li>Nxis\u00ebs dhe qet\u00ebsues \u2013 tregues t\u00eb nj\u00ebjt\u00eb (5).<\/li>\n<li>Banal dhe unik \u2013 tregues t\u00eb nj\u00ebjt\u00eb (5).<\/li>\n<li>M\u00eb natyrori \u2013 reklama 1.<\/li>\n<li>M\u00eb e shtrenjt\u00eb \u2013 reklama 2.<\/li>\n<li>M\u00eb kreative \u2013 reklama 1.<\/li>\n<li>M\u00eb t\u00ebrheq\u00ebse \u2013 reklama 2.<\/li>\n<li>M\u00eb e ndritshme \u2013 reklama 2.<\/li>\n<li>M\u00eb e past\u00ebr \u2013 reklama 1.<\/li>\n<li>M\u00eb dominuese \u2013 reklama 2.<\/li>\n<\/ol>\n<p>\nTani do t\u00eb kalojm\u00eb n\u00eb treguesit e p\u00ebrmbledhur. N\u00eb k\u00ebt\u00eb rast, na nevojitet t\u00eb p\u00ebrmbledhim \u00e7do mark\u00eb sipas t\u00eb gjitha vler\u00ebsimeve t\u00eb saj, t\u00eb marra nga t\u00eb gjith\u00eb respondent\u00ebt p\u00ebr t\u00eb gjitha karakteristikat (k\u00ebtu do t\u00eb na ndihmojn\u00eb mesataret tona). K\u00ebshtu do t\u00eb p\u00ebrcaktojm\u00eb \"liderin absolut\" (mund t\u00eb ket\u00eb 2 ose madje 3). <\/p>\n<p>Shuma totale e pik\u00ebve \u2013 Reklama 1 (39.5 pik\u00eb). Reklama 2 (41 pik\u00eb). <br \/>\nFituesi \u2013 Reklama 2.<br \/>\nE r\u00ebnd\u00ebsishme \u00ebsht\u00eb q\u00eb ju t\u00eb keni nj\u00eb kuptim t\u00eb qart\u00eb se fituesi pa nj\u00eb diferenc\u00eb t\u00eb madhe \u2013 \u00ebsht\u00eb nj\u00eb pre e leht\u00eb.<\/p>\n<h3>Hapi i gjasht\u00eb \u2013 nd\u00ebrtimi i harteve t\u00eb perceptimit. <\/h3>\n<p>\nNj\u00eb nga spektaklet m\u00eb t\u00eb pranueshme dhe t\u00eb k\u00ebndshme p\u00ebr syt\u00eb q\u00eb nga momenti i prezantimit n\u00eb shkenc\u00eb nga Ankersen dhe Kroen jan\u00eb grafikat dhe tabelat. N\u00eb raport, ato duken shum\u00eb m\u00eb ilustrative, prandaj Charles huazoi nga shkencat m\u00eb t\u00eb sakta dhe psikoletika hartat e perceptimit. Ato ndihmojn\u00eb p\u00ebr t\u00eb reflektuar vizualisht se ku ndodhet marka\/jeni\/produktit tuaj. Nd\u00ebrtohen duke i caktuar dy vlera t\u00eb dy akseve \u2013 p\u00ebr shembull, aksi X do t\u00eb sh\u00ebnoj\u00eb kriterin \"i ndotur-i past\u00ebr\", nd\u00ebrsa aksi Y \"i zbeht\u00eb-i ndri\u00e7uar\". <\/p>\n<p>Nd\u00ebrtojm\u00eb hart\u00ebn:<\/p>\n<p><img decoding=\"async\" alt=\"Hyrje n\u00eb metod\u00ebn e diferencialit semantik p\u00ebr 5 minuta.\" src=\"\/wp-content\/uploads\/2020\/01\/3f1c71e164b2f969c033baa594de49b4.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nTani mund t\u00eb shohim vizualisht se si q\u00ebndrojn\u00eb dy produkte-reprezentant\u00eb t\u00eb kompanive t\u00eb njohura n\u00eb mendjen e konsumator\u00ebve. <\/p>\n<p>Avantazhi kryesor i harteve t\u00eb perceptimit \u00ebsht\u00eb komforti i tyre. Ato jan\u00eb t\u00eb lehta p\u00ebr t\u00eb analizuar preferencat e konsumator\u00ebve dhe imazhet e markave t\u00eb ndryshme. Kjo, nga ana tjet\u00ebr, ka nj\u00eb r\u00ebnd\u00ebsi t\u00eb madhe p\u00ebr krijimin e mesazheve efektive reklamuese. shkalla e p\u00ebrdorur p\u00ebr t\u00eb vler\u00ebsuar produktin sipas nj\u00eb karakteristike t\u00eb caktuar.<\/p>\n<h3>P\u00ebrfundime<\/h3>\n<p>\nSi\u00e7 e shihni, metoda n\u00eb versionin e shkurtuar nuk \u00ebsht\u00eb e komplikuar p\u00ebr t'u kuptuar; ajo mund t\u00eb aplikohet jo vet\u00ebm nga specialist\u00ebt n\u00eb fush\u00ebn e metodologjis\u00eb s\u00eb k\u00ebrkimeve sociale dhe marketingut, por edhe nga p\u00ebrdoruesit e zakonsh\u00ebm.<br \/>\n<br \/>Burimi: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/483776\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? \u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c \u043d\u0430\u0448\u0435 \u043c\u0435\u0441\u0442\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0432 \u043f\u043e\u0434\u0441\u043e\u0437\u043d\u0430\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041d\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043b\u043e\u0445\u043e \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a \u043d\u0430\u0448\u0435\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0443, \u043d\u043e \u0447\u0442\u043e \u0431\u0443\u0434\u0435\u0442, \u0435\u0441\u043b\u0438 \u043c\u044b \u0443\u0437\u043d\u0430\u0435\u043c, \u0447\u0442\u043e \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c \u043e\u043d\u0438 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0435\u0449\u0451 \u0445\u0443\u0436\u0435 \u043f\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u043c \u0434\u043b\u044f \u043d\u0430\u0441 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c? \u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u043d\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55164","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? 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