{"id":55585,"date":"2020-01-23T00:00:00","date_gmt":"2020-01-22T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/crm-2020"},"modified":"2020-02-18T14:03:43","modified_gmt":"2020-02-18T11:03:43","slug":"crm-2020","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/crm-2020","title":{"rendered":"CRM 2020","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Sektori i IT \u00ebsht\u00eb nj\u00eb gj\u00eb e pam\u00ebshirshme dhe parashikimet k\u00ebtu jan\u00eb t\u00eb ngjashme si me motin e ver\u00ebs s\u00eb kaluar, gjithsesi do t\u00eb ngrijshme. Ose do t\u00eb lagni. Ose do t'ju godas\u00eb dielli. Por me parashikimet p\u00ebr 2019, si\u00e7 e tregoi koha, na doli mir\u00eb, prandaj vendos\u00ebm t\u00eb flasim p\u00ebr trendet e CRM 2020, si\u00e7 i shohim p\u00ebr biznesin e vog\u00ebl dhe t\u00eb mes\u00ebm. Ne kemi arritur sakt\u00ebsisht 11, dhe \u00e7far\u00eb simbolizmi dhe profecie ka n\u00eb pun\u00ebn inxhinierike. E gjith\u00eb ajo q\u00eb ne p\u00ebrfshijm\u00eb n\u00eb trendet sipas versionit ton\u00eb, \u00ebsht\u00eb baza n\u00eb 14 vjet p\u00ebrvoj\u00eb n\u00eb tregun e CRM-s\u00eb, \u00e7\u00ebshtjet aktuale n\u00eb industri dhe k\u00ebrkesat e klient\u00ebve tan\u00eb. N\u00eb p\u00ebrgjith\u00ebsi, ne marrim p\u00ebrgjegj\u00ebsin\u00eb p\u00ebr parashikimin.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/485028\/\"><img decoding=\"async\" alt=\"CRM 2020\" src=\"\/wp-content\/uploads\/2020\/01\/d305488767c4dceb65fea529f76c7dd5.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<i>K\u00ebt\u00eb dim\u00ebr motin e p\u00ebrcaktoni vet\u00ebm k\u00ebshtu \ud83d\ude41<\/i><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\n\u00cbsht\u00eb e r\u00ebnd\u00ebsishme! Parashikimi i referohet tregut rus dhe automatizimit t\u00eb kompanive n\u00eb RF dhe CE, n\u00eb tregjet per\u00ebndimore dhe n\u00eb SHBA tendenca jan\u00eb t\u00eb ndryshme dhe, sigurisht, situata \u00ebsht\u00eb krejt\u00ebsisht tjet\u00ebr n\u00eb k\u00ebt\u00eb moment.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM 2020\" src=\"\/wp-content\/uploads\/2020\/01\/272838d8bf05319dcb324968802e6d45.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Derisa d\u00ebshira p\u00ebr CRM t\u00eb bjer\u00eb vet\u00ebm gjat\u00eb festave, 2018 - 2019, Rusia + CE, Yandex<\/i><\/p>\n<h2>CRM do t\u00eb dal\u00eb p\u00ebrfundimisht jasht\u00eb kufijve t\u00eb shitjeve<\/h2>\n<p>\nZhvilluesit e sistemeve CRM vazhdojn\u00eb t\u00eb nd\u00ebrtojn\u00eb promovimin mbi baz\u00ebn e tezave si \"zbatimi i CRM \u00ebsht\u00eb +50% n\u00eb shitje\", sepse n\u00eb mendjen e p\u00ebrdoruesve \u00ebsht\u00eb ngulitur modeli i pritjes p\u00ebr rritje shitesh nga sistemi CRM. Megjithat\u00eb, kjo \u00ebsht\u00eb nj\u00eb kuptim i vjet\u00ebruar i CRM: shumica e sistemeve tanim\u00eb jan\u00eb b\u00ebr\u00eb zgjidhje universale p\u00ebr automatizimin e plot\u00eb t\u00eb biznesit, nga sekretari deri te drejtori i p\u00ebrgjithsh\u00ebm, duke p\u00ebrfshir\u00eb logjistik\u00ebt, prodhuesit, marketer\u00ebt dhe shit\u00ebsit.\u00a0<\/p>\n<p>Tani jan\u00eb krijuar t\u00eb gjitha parakushtet q\u00eb biznesi t\u00eb kuptoj\u00eb t\u00eb gjith\u00eb fuqin\u00eb funksionale <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">sistemet CRM.<\/a><\/noindex>Ekzistojn\u00eb disa pik\u00eb q\u00eb duam t\u00eb \"shtyjm\u00eb\" n\u00eb vitin 2020 dhe t'i thellojm\u00eb n\u00eb mendjen e p\u00ebrdoruesve t\u00eb sistemeve CRM.<\/p>\n<ul>\n<li>Proceset biznesore duhet t\u00eb automatizohen n\u00eb \u00e7do kompani, pa marr\u00eb parasysh fush\u00ebn e aktivitetit dhe madh\u00ebsin\u00eb. Automatizimi i rutinave dhe shp\u00ebrndarja e qart\u00eb e fazave dhe p\u00ebrgjegj\u00ebseve kursen para kompanis\u00eb dhe lir\u00f3n burimet e pun\u00ebs (t\u00eb cilat, p\u00ebr ta th\u00ebn\u00eb t\u00eb drejt\u00ebn, nuk duhet t\u00eb shkurtohen, por t\u00eb p\u00ebrdoren n\u00eb m\u00ebnyr\u00eb efektive).\n<\/li>\n<li>Sistemi CRM duhet t\u00eb jet\u00eb qendra e planifikimit individual dhe kolektiv, n\u00eb m\u00ebnyr\u00eb q\u00eb drejtuesit dhe koleg\u00ebt t\u00eb mund t\u00eb kontrollonin koh\u00ebn brenda kolektivit. Dhe besoni, planifikuesit n\u00eb disa sisteme CRM jan\u00eb shum\u00eb m\u00eb t\u00eb mrekulluesh\u00ebm se kalendari i preferuar nga t\u00eb gjith\u00eb n\u00eb Google (dhe m\u00eb t\u00eb sigurt!).\n<\/li>\n<li>CRM duhet t\u00eb perceptohet nga biznesi jo si nj\u00eb instrument shitjesh, por si nj\u00eb instrument sigurie, sepse aty ruhet informacioni p\u00ebr t\u00eb gjith\u00eb klient\u00ebt (baza e klient\u00ebve), transaksionet dhe shumic\u00ebn e transaksioneve. Po ashtu, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb caktohen t\u00eb drejtat e aksesit p\u00ebr \u00e7do punonj\u00ebs (gj\u00eb q\u00eb rrall\u00eb p\u00ebrdoret, por \u00ebsht\u00eb e domosdoshme). Nuk keni nevoj\u00eb t\u00eb b\u00ebni gjueti shtrigash dhe t\u00eb kontrolloni \u00e7do punonj\u00ebs \u2014 mjafton t\u00eb vendosni masa sigurie p\u00ebr nj\u00eb sistem CRM dhe kreu i biznesit do t\u00eb flej\u00eb pak m\u00eb i qet\u00eb.\n<\/li>\n<\/ul>\n<p>\nProvoni ta shikoni CRM-n\u00eb m\u00eb gjer\u00eb. N\u00eb fakt, mund t\u00eb shkarkoni manualin ton\u00eb p\u00ebr <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> dhe t\u00eb shihni se \u00e7far\u00eb \u00ebsht\u00eb e aft\u00eb t\u00eb b\u00ebj\u00eb nj\u00eb sistem i till\u00eb \u2014 gati 400 faqe p\u00ebrshkrim t\u00eb mund\u00ebsive t\u00eb sistemit nuk flasin vet\u00ebm p\u00ebr shitjet (<noindex><a rel=\"nofollow\" href=\"http:\/\/bit.ly\/2ONW3Nv\">kjo \u00ebsht\u00eb lidhja direkte p\u00ebr shkarkimin pa viruse dhe mbeturina t\u00eb tjera<\/a><\/noindex>). Deri n\u00eb vitin 2020 kemi p\u00ebrgatitur nj\u00eb sistem me funksionet m\u00eb t\u00eb r\u00ebnd\u00ebsishme dhe, q\u00eb \u00ebsht\u00eb e r\u00ebnd\u00ebsishme, t\u00eb p\u00ebrdorura nga biznesi pa AI dhe sensor\u00eb pulsi. Ne jemi p\u00ebr biznesin.<\/p>\n<h2>Biznesi i vog\u00ebl do t\u00eb thellohet n\u00eb omnikanalitet<\/h2>\n<p>\nDosido vet\u00ebm 3-5 vjet m\u00eb par\u00eb kanalet kryesore t\u00eb komunikimit mes biznesit dhe klient\u00ebve ishin telefoni (IP-telefonia) dhe post\u00eb elektronike. Sot situata \u00ebsht\u00eb ndryshe: klient\u00ebt dhe vizitor\u00ebt e faqes mund t\u00eb vijn\u00eb nga biseda mbi faqen, Telegram, biseda n\u00eb Yandex dhe nga rrjetet sociale (kjo \u00ebsht\u00eb m\u00eb e r\u00ebnd\u00ebsishme p\u00ebr B2C). P\u00ebrpara sistemit CRM si softueri kryesor p\u00ebr aktivitetin komercial t\u00eb kompanis\u00eb \u00ebsht\u00eb detyra: t\u00eb mbledh\u00eb, procesoj\u00eb dhe ruaj\u00eb informacionin mbi t\u00eb gjitha bisedat e r\u00ebnd\u00ebsishme. Kjo mund t\u00eb b\u00ebhet ndaras p\u00ebr \u00e7do kanal, ose gjithashtu mund t\u00eb mblidhen gjith\u00e7ka n\u00eb email dhe n\u00eb bised\u00ebn n\u00eb faqe, dhe m\u00eb pas t\u00eb integrohen n\u00eb CRM. Ky zgjidhje \u00ebsht\u00eb optimale sa i p\u00ebrket siguris\u00eb dhe organizimit t\u00eb t\u00eb dh\u00ebnave: m\u00eb pak lidhje t\u00eb jashtme, m\u00eb pak rrezik p\u00ebr nj\u00eb hacking t\u00eb pazakont\u00eb dhe dep\u00ebrtim n\u00eb sistem.<\/p>\n<p>Omnikanaliteti do t\u00eb vazhdoj\u00eb t\u00eb evoluoj\u00eb q\u00eb klienti t\u00eb komunikoj\u00eb sakt\u00ebsisht si\u00e7 e do ai, dhe jo si\u00e7 e imponon softueri juaj. Pse \u00ebsht\u00eb e dobishme t\u00eb mendoni p\u00ebr k\u00ebt\u00eb?<\/p>\n<ul>\n<li>Nuk do t\u00eb humbni asnj\u00eb klient dhe asnj\u00eb vizitor t\u00eb interesuar p\u00ebr faqen tuaj.\n<\/li>\n<li>Do t\u00eb keni m\u00eb shum\u00eb t\u00eb dh\u00ebna n\u00eb faz\u00ebn e par\u00eb.\n<\/li>\n<li>Para ju hapen mund\u00ebsit\u00eb e reklamave, t\u00eb targetuara p\u00ebr kanalin e kontaktit (megjithat\u00eb ky \u00ebsht\u00eb nj\u00eb tip mjaft i diskutuesh\u00ebm i mesazheve reklamuese, prandaj vler\u00ebsoni se sa n\u00eb p\u00ebrputhje dhe etike \u00ebsht\u00eb p\u00ebr ju \"t\u00eb ndjekni\" klientin n\u00eb hap\u00ebsir\u00ebn e tij personale).\n<\/li>\n<li>Do t'ju jet\u00eb e leht\u00eb t\u00eb gjeni nj\u00eb gjuh\u00eb t\u00eb p\u00ebrbashk\u00ebt me p\u00ebrdoruesit q\u00eb shmangin thirrjet dhe komunikimin verbal me shit\u00ebsit, inxhinier\u00ebt dhe mb\u00ebshtetje. P\u00ebr m\u00eb tep\u00ebr, gjat\u00eb komunikimit me shkrim, menaxher\u00ebt e kompanis\u00eb kan\u00eb m\u00eb shum\u00eb koh\u00eb p\u00ebr t\u00eb menduar pjes\u00ebn e tyre t\u00eb dialogut, gj\u00eb q\u00eb ndjesh\u00ebm p\u00ebrmir\u00ebson cil\u00ebsin\u00eb e informacionit t\u00eb ofruar.\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>Analitika - n\u00eb duar t\u00eb biznesit t\u00eb vog\u00ebl<\/h2>\n<p>\nKy trend ekziston prej shum\u00eb vitesh, q\u00eb prej krijimit t\u00eb sistemeve m\u00eb t\u00eb par\u00eb CRM, por megjithat\u00eb, biznesi i vog\u00ebl filloi t\u00eb angazhohej me analitik\u00ebn vet\u00ebm tani. Ky vonim p\u00ebr t'u bashkuar me trendin lidhet me dy faktor\u00eb: 1) biznesi nuk kishte nevoj\u00eb p\u00ebr analitik\u00eb dhe kishte si q\u00ebllim kryesor - t\u00eb shiste; 2) nuk kishte nj\u00eb kultur\u00eb t\u00eb madhe biznesi p\u00ebr p\u00ebrdorimin e t\u00eb dh\u00ebnave. Situata u ndryshua: 1) n\u00eb kushte konkurrenc\u00ebs jo \u00e7mimore, njohja e thell\u00eb e \u00e7do klienti realisht pasuron; 2) analitika erdhi n\u00eb biznesin e vog\u00ebl me Yandex.Metrica dhe Google.Analytics - k\u00ebto t\u00eb dh\u00ebna digitale nxit\u00ebn biznesin e vog\u00ebl t\u00eb mendoj\u00eb p\u00ebr treguesit, t\u00eb analizoj\u00eb dhe t\u00eb ndryshoj\u00eb. Megjithat\u00eb, me keqardhje, kjo ende nuk \u00ebsht\u00eb nj\u00eb e v\u00ebrtet\u00eb, por thjesht nj\u00eb trend dhe n\u00eb vitin 2020 ai do t\u00eb vazhdoj\u00eb.<\/p>\n<p>Nj\u00eb CRM e implementuar me sukses \u00ebsht\u00eb nj\u00eb baz\u00eb e p\u00ebrsosur e njohurive p\u00ebr \u00e7do klient dhe ofron mund\u00ebsi t\u00eb m\u00ebdha p\u00ebr sh\u00ebrbim t\u00eb shk\u00eblqyer dhe mb\u00ebshtetje pas shitjes. Kjo \u00ebsht\u00eb para. \u00cbsht\u00eb e qart\u00eb se viti 2020 nuk do t\u00eb jet\u00eb i qet\u00eb dhe i qet\u00eb n\u00eb aspektin e konjuktur\u00ebs ekonomike, k\u00ebshtu q\u00eb beteja p\u00ebr \u00e7do klient do t\u00eb acarohet. D\u00ebshironi t\u00eb mbijetoni? Merrni n\u00ebn arm\u00eb analitik\u00ebn n\u00eb sistemin tuaj CRM, rezultati do t\u00eb jet\u00eb mjaft i shpejt\u00eb dhe inkurajues. Edhe n\u00ebse nuk do t\u00eb nd\u00ebrtoni sisteme super analitike, por do t\u00eb punoni me shifra dhe do t\u00eb nxirrni p\u00ebrfundime.<\/p>\n<h2>Sh\u00ebrbimet e kompletuara do t\u00eb rriten - me keqardhje<\/h2>\n<p>\nT\u00eb them sinqerisht \u2014 ky trend nuk na p\u00eblqen, por ai ka lindur koh\u00ebt e fundit dhe do t\u00eb rritet vet\u00ebm. Sot po shfaqen agregator\u00ebt e sistemeve CRM, t\u00eb cil\u00ebt thjesht shesin, ofruesit e hostimit aktivisht ofrojn\u00eb jo thjesht hostim, por VDS me CRM, 1C, zyr\u00eb n\u00eb bord. Nga pik\u00ebpamja e nj\u00eb menaxheri t\u00eb zakonsh\u00ebm, udh\u00ebheq\u00ebsi dhe accountantit \u2014 kjo \u00ebsht\u00eb e shk\u00eblqyer: e shpejt\u00eb p\u00ebr t'u ndjer\u00eb, pa asnj\u00eb kontrat\u00eb ITC, pagesa nuk bie n\u00eb shpenzimet kapitale, gjith\u00e7ka e b\u00ebjn\u00eb ndihm\u00ebsit e jasht\u00ebm, pa asnj\u00eb stres. Dhe m\u00eb e r\u00ebnd\u00ebsishmja, \u00ebsht\u00eb fitimprur\u00ebse dhe duhet t\u00eb punoni vet\u00ebm me nj\u00eb kompani. Ky \u00ebsht\u00eb nj\u00eb trend i trishtuesh\u00ebm \u2014 dhe ja pse.<\/p>\n<ul>\n<li>Rreziqet nuk jan\u00eb t\u00eb shp\u00ebrndara: n\u00eb rast t\u00eb problemeve teknike ose tregtare me hostimin, do t\u00eb humbni gjith\u00e7ka menj\u00ebher\u00eb dhe do t\u00eb siguroheni q\u00eb do t\u00eb ket\u00eb ndalesa n\u00eb pun\u00eb, praktikisht pa var\u00ebsi nga ju.\n<\/li>\n<li>N\u00eb sistemet, q\u00eb jan\u00eb parashkruar n\u00eb server\u00ebt e larg\u00ebt, shpesh ka kufizime n\u00eb ndryshimin e konfigurimit, rregullimeve, zgjerimit etj.\n<\/li>\n<li>Tarifat p\u00ebr k\u00ebto sh\u00ebrbime (dhe gjithmon\u00eb \u00ebsht\u00eb tarif\u00eb mujore) shpejt do t\u00eb tejkalojn\u00eb koston e blerjes s\u00eb licencave t\u00eb softuerit (CRM ose t\u00eb nj\u00ebjt\u00ebs 1C), \u00e7mimi i pron\u00ebsis\u00eb do t\u00eb jet\u00eb mjaft i duksh\u00ebm, ve\u00e7an\u00ebrisht p\u00ebr nj\u00eb kompani t\u00eb vog\u00ebl.\n<\/li>\n<li>Kurr\u00eb nuk do t\u00eb jeni t\u00eb sigurt p\u00ebr sigurin\u00eb e t\u00eb dh\u00ebnave tuaja dhe p\u00ebr pranin\u00eb e kopjeve rezerv\u00eb t\u00eb p\u00ebrdit\u00ebsuara \u2014 asnj\u00eb fakt sulmi, asnj\u00eb faktor njer\u00ebzor nuk duhet t\u00eb p\u00ebrjashtohet.\n<\/li>\n<\/ul>\n<p>\nKini kujdes kur zgjidhni k\u00ebto sh\u00ebrbime.<\/p>\n<h2>Mikro CRM \u2014 jo p\u00ebr t\u00eb gjith\u00eb, por duhet<\/h2>\n<p>\nSistemet CRM po b\u00ebhen m\u00eb t\u00eb komplikuara, duke u b\u00ebr\u00eb universale. Ne po kryejm\u00eb zhvillim t\u00eb vazhduesh\u00ebm dhe aktiv <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> p\u00ebr shum\u00eb vite dhe duke par\u00eb k\u00ebt\u00eb rritje. Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb na duhej t\u00eb ndanim redaksit\u00eb dhe t\u00eb ofronim \u00e7do biznesi versionin e tij (ndon\u00ebse t\u00eb gjith\u00eb e donin ve\u00e7an\u00ebrisht <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Professional<\/a><\/noindex>). Megjithat\u00eb, ka kompani q\u00eb nuk p\u00ebrshtaten as me redaksit\u00eb m\u00eb t\u00eb vogla t\u00eb sistemeve CRM q\u00eb jan\u00eb n\u00eb treg. Ata kan\u00eb nevoj\u00eb thjesht p\u00ebr t\u00eb regjistruar nj\u00eb kontakt t\u00eb nj\u00eb klienti, p\u00ebr ta telefonuar, \"ta udh\u00ebheqin\" at\u00eb n\u00eb shitje dhe ta mbyllin. Ky \u00ebsht\u00eb biznesi mikro dhe i vog\u00ebl, i cili ende nuk \u00ebsht\u00eb i gatsh\u00ebm t\u00eb paguaj\u00eb p\u00ebr analiz\u00ebn, dokumentet, format e komplikuara t\u00eb transaksioneve, proceset e biznesit dhe \u00e7do gj\u00eb tjet\u00ebr.\u00a0<\/p>\n<p>P\u00ebr kompanit\u00eb e tilla nevojiten mikro CRM \u2014 zgjidhje shum\u00eb t\u00eb thjeshta n\u00eb cloud, t\u00eb cilat mund t\u00eb zgjidhin pyetje themelore t\u00eb biznesit pa implementime t\u00eb komplikuara, trajnim dhe preferohet q\u00eb t\u00eb jen\u00eb t\u00eb p\u00ebrballueshme. Prandaj, bizneset k\u00ebrkojn\u00eb CRM t\u00eb thjeshta. M\u00eb par\u00eb nuk e v\u00ebrejt\u00ebm k\u00ebt\u00eb nevoj\u00eb, sepse punonim ngusht\u00ebsisht me CRM t\u00eb fuqishme funksionale. Zbulimi erdhi, kur l\u00ebshuam <noindex><a rel=\"nofollow\" href=\"https:\/\/www.zedline.ru\/\">sistemin e thjesht\u00eb t\u00eb tiketave ZEDLine Support<\/a><\/noindex>: klient\u00ebt shfaq\u00ebn interes p\u00ebr t\u00eb si nj\u00eb CRM shum\u00eb t\u00eb thjesht\u00eb (transaksioni si k\u00ebrkes\u00eb, telefonia, kostoja e pun\u00ebs, statuset \u2014 k\u00ebto jan\u00eb t\u00eb mjaftueshme p\u00ebr nj\u00eb pjes\u00eb t\u00eb klient\u00ebve nga bizneset e vogla dhe mikro).\u00a0<\/p>\n<p>Kjo \u00ebsht\u00eb nj\u00eb tendenc\u00eb e mir\u00eb: nga nj\u00eb automatizim i till\u00eb \u201ct\u00eb vog\u00ebl\u201d biznesi, m\u00eb von\u00eb do t\u00eb kaloj\u00eb n\u00eb nj\u00eb t\u00eb madhe dhe do t\u00eb mund t\u00eb fitoj\u00eb t\u00eb nj\u00ebjtat p\u00ebrfitime si kompanit\u00eb m\u00eb t\u00eb m\u00ebdha, e k\u00ebshtu do t\u00eb rritet bazuar n\u00eb analiza, do t\u00eb punoj\u00eb me KPI, do t\u00eb menaxhoj\u00eb proceset e biznesit. Nj\u00eb nga trendet m\u00eb t\u00eb mira q\u00eb e kemi v\u00ebn\u00eb re.\u00a0<\/p>\n<h2>Low code \u2014 nj\u00eb grack\u00eb p\u00ebr menaxher\u00ebt<\/h2>\n<p>\nN\u00eb vitin 2019, nocioni i low code u rikthye n\u00eb bot\u00ebn e CRM. N\u00eb parim, k\u00ebto jan\u00eb ato t\u00eb nj\u00ebjtat plataforma q\u00eb ishin m\u00eb par\u00eb, por p\u00ebrfundimisht mor\u00ebn nj\u00eb em\u00ebr marketingu t\u00eb bukur. Dizajner procesesh me mb\u00ebshtetje p\u00ebr notacionin BPMN? \u2014 Po, kjo \u00ebsht\u00eb low code! Editor vizual UI? \u2014 Low code. N\u00eb p\u00ebrgjith\u00ebsi, redaktori vizual i proceseve t\u00eb biznesit n\u00eb CRM ton\u00eb RegionSoft ose konfigurimi i formularit n\u00eb sistemin e tiketave ZEDLine Support \u2014 \u00ebsht\u00eb gjith\u00e7ka low code. P\u00ebr m\u00eb tep\u00ebr, ka nj\u00eb sinonim tjet\u00ebr p\u00ebr k\u00ebt\u00eb kompetenc\u00eb \u2014 NO-code.<\/p>\n<p>Jam i sigurt se n\u00eb vitin 2020 ky tem\u00eb do t\u00eb vazhdoj\u00eb t\u00eb zhvillohet. P\u00ebrve\u00e7 k\u00ebsaj, n\u00ebse d\u00ebshironi t\u00eb shihni nj\u00eb low-code t\u00eb v\u00ebrtet\u00eb, shikoni platform\u00ebn Pega BPM, dhe nj\u00ebkoh\u00ebsisht vler\u00ebsoni \u00e7mimin e saj dhe shihni n\u00ebse punonj\u00ebsit tuaj jan\u00eb n\u00eb gjendje ta menaxhojn\u00eb k\u00ebt\u00eb low code. Diku \u00ebsht\u00eb m\u00eb e leht\u00eb t\u00eb m\u00ebsosh nj\u00eb gjuh\u00eb programimi \ud83d\ude42\u00a0<\/p>\n<p>Zhvillimi low code n\u00ebnkupton mund\u00ebsin\u00eb p\u00ebr t\u00eb ndryshuar sistemin informacioni nga ana e klientit pa ndaluar procesin e pun\u00ebs pa p\u00ebrdorur kodin e programimit (p\u00ebrmes \u201czhvillimit\u201d vizual). Th\u00ebn\u00eb ndryshe, kjo \u00ebsht\u00eb ajo histori, ku shit\u00ebsi shet CRM\/ERP me motivimin: \u201cmenaxher\u00ebt mund ta modifikojn\u00eb sistemin pa pasur aft\u00ebsi n\u00eb programim\u201d. Dhe a keni provuar ndonj\u00ebher\u00eb t\u00eb nd\u00ebrtoni di\u00e7ka m\u00eb t\u00eb komplikuar se nj\u00eb proces linear n\u00eb BPMN? A p\u00eblqeni diagramet UML? K\u00ebshtu q\u00eb, asnj\u00eb IT-ist nuk \u00ebsht\u00eb emocionalisht i gatsh\u00ebm t\u00eb merret me k\u00ebt\u00eb, e l\u00ebre m\u00eb menaxher\u00ebt e zakonsh\u00ebm, p\u00ebr t\u00eb cil\u00ebt softueri fillon \u201cme nj\u00eb klik\u201d nga <i>pentaqrammka<\/i> 1C.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Pse low code nuk \u00ebsht\u00eb ai trendi q\u00eb ju nevojitet?<\/p>\n<ul>\n<li>P\u00ebr t\u00eb menaxhuar konfigurimin low code, menaxheri duhet t\u00eb jet\u00eb i njohur me logjik\u00ebn (si nj\u00eb subjekt, jo si nj\u00eb tipar t\u00eb menduar) dhe t\u00eb ket\u00eb aft\u00ebsi n\u00eb pun\u00ebn me proceset. N\u00eb terma m\u00eb t\u00eb thjesht\u00eb, nj\u00eb zhvillues low code duhet t\u00eb mendoj\u00eb si nj\u00eb zhvillues. Ndryshe, do t\u00eb nevojitet shum\u00eb koh\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb gabime dhe p\u00ebr t\u00eb zot\u00ebruar k\u00ebt\u00eb nd\u00ebrtues.\n<\/li>\n<li>Do t'ju duhet m\u00eb shum\u00eb se thjesht t\u00eb \u2018nd\u00ebrtoni\u2019 nj\u00eb proces biznesi, nj\u00eb raport apo nj\u00eb modul \u2014 \u00ebsht\u00eb e r\u00ebnd\u00ebsishme ta integrosh at\u00eb si\u00e7 duhet n\u00eb logjik\u00ebn e sistemit q\u00eb po e personalizoni.\n<\/li>\n<li>Me nj\u00eb shkall\u00eb t\u00eb lart\u00eb mund\u00ebsish, do t\u00eb p\u00ebrballeni me mb\u00ebshtetje teknike t\u00eb paguar nga ofruesi, sepse do t\u00eb keni pyetje rreth pun\u00ebs me platform\u00ebn low code, dhe ai do t'i p\u00ebrgjigjet atyre me k\u00ebnaq\u00ebsi \u2014 p\u00ebr nj\u00eb tarif\u00eb t\u00eb shtuar.\u00a0\n<\/li>\n<li>Pjes\u00ebtar\u00ebt e ekipit tuaj do t\u00eb shpenzojn\u00eb koh\u00eb pune n\u00eb m\u00ebsimin e platform\u00ebs dhe n\u00eb \u2018zhvillimin low code\u2019, dhe ky koh\u00eb do t\u00eb harxhohet n\u00eb d\u00ebm t\u00eb detyrave t\u00eb tyre kryesore. M\u00eb e leht\u00eb do t\u00eb ishte t\u00eb shpenzoni para p\u00ebr zhvillimet nga ofruesi dhe t\u00eb mos i shp\u00ebrdoroni punonj\u00ebsit nga detyrat e tyre. Madje, n\u00ebse keni marr\u00eb nj\u00eb vendim t\u00eb fort\u00eb p\u00ebr t\u00eb kaluar n\u00eb nj\u00eb platform\u00eb low code, zgjidhja m\u00eb e mir\u00eb do t\u00eb ishte t\u00eb angazhoni ose t\u00eb caktoni nj\u00eb person t\u00eb ve\u00e7ant\u00eb p\u00ebr t\u00eb punuar me t\u00eb.\n<\/li>\n<li>Platforma low code nuk \u00ebsht\u00eb gj\u00eb tjet\u00ebr ve\u00e7se nj\u00eb nd\u00ebrtues, n\u00eb t\u00eb cilin ka nj\u00eb set t\u00eb kufizuar t\u00eb kubik\u00ebve, copave, rrotave dhe figurave. N\u00ebse d\u00ebshironi t\u00eb krijoni nj\u00eb funksion krejt\u00ebsisht t\u00eb ri, t\u00eb nevojsh\u00ebm p\u00ebr k\u00ebrkesat tuaja biznesore, do t'ju nevojitet t\u00eb shkruani kod t\u00eb v\u00ebrtet\u00eb (ndoshta do t'ju duhet t\u00eb kontaktoni ofruesin).\u00a0\n<\/li>\n<li>Platformat kan\u00eb shum\u00eb kufizime n\u00eb lidhje me integrimet, API, pun\u00ebn me post\u00ebn etj. Do t'ju duhet t\u00eb zgjidhni k\u00ebto detyra jasht\u00eb mund\u00ebsive t\u00eb low code.\n<\/li>\n<\/ul>\n<p>\nNuk p\u00ebrjashtoj q\u00eb platforma low code, n\u00ebn nj\u00eb marketing t\u00eb caktuar, t\u00eb dal\u00eb si nj\u00eb trend i q\u00ebndruesh\u00ebm p\u00ebr CRM-t\u00eb korporative, por nuk duhen pritur si nj\u00eb eksploziv i fort\u00eb apo ila\u00e7 p\u00ebr t\u00eb gjitha s\u00ebmundjet. Me siguri, do t\u00eb jen\u00eb t\u00eb dobishme p\u00ebr projekte t\u00eb vogla pa shkall\u00ebzim dhe k\u00ebrkesa t\u00eb komplikuara biznesore, ose, n\u00eb rastin e zgjidhjeve t\u00eb shtrenjta, p\u00ebr kompanit\u00eb q\u00eb kan\u00eb fonde p\u00ebr t\u00eb mbajtur zhvillues (nd\u00ebrtues) p\u00ebr platform\u00ebn low code.<\/p>\n<h2>Mos qaj, Alisa, koha jote nuk ka ardhur ende.<\/h2>\n<p>\nN\u00eb parashikimin ton\u00eb p\u00ebr vitin 2019, supozuam se teknologjit\u00eb e z\u00ebrit do t\u00eb arrijn\u00eb n\u00eb sistemet CRM, por n\u00eb form\u00ebn: \"Alisa, telefononi Sergey Mikhailov nga LLC 'Istok'.\" Parashikimi u realizua n\u00eb m\u00ebnyr\u00ebn m\u00eb t\u00eb keqe: asistent\u00ebt e z\u00ebrit n\u00eb t\u00eb v\u00ebrtet\u00eb arrit\u00ebn n\u00eb sistemet CRM t\u00eb vendit ton\u00eb, por deri tani ata mund t\u00eb krijojn\u00eb vet\u00ebm detyra - kjo \u00ebsht\u00eb nj\u00eb detyr\u00eb shum\u00eb m\u00eb pak inteligjente se sa t\u00eb b\u00ebsh nj\u00eb telefonat\u00eb me z\u00eb. Nd\u00ebrsa ne mbetet n\u00eb mendimin ton\u00eb: p\u00ebr momentin, nj\u00eb asistent z\u00ebri n\u00eb sistemin CRM \u00ebsht\u00eb m\u00eb shum\u00eb nj\u00eb truk marketingu dhe nj\u00eb loj\u00eb, dhe horizonti i vler\u00ebs biznesore nuk \u00ebsht\u00eb i duksh\u00ebm.\u00a0\u00a0<\/p>\n<h2>Funksionet p\u00ebr shkak t\u00eb funksioneve do t\u00eb rrisin koston e CRM<\/h2>\n<p>\nN\u00eb mjedisin komercial t\u00eb kompanive IT, koncepti i funksionit t\u00eb biznesit (funksionalitet i dobish\u00ebm q\u00eb p\u00ebrfshihet n\u00eb publikim) dhe karakteristika e produktit (gj\u00eb q\u00eb nuk \u00ebsht\u00eb shum\u00eb e nevojshme, e cila leht\u00eb iu ofrohet audienc\u00ebs n\u00eb form\u00ebn e njoftimeve p\u00ebr shtyp dhe lajmeve n\u00eb sitet tematike) mund t\u00eb takohen. P\u00ebr shembull, nd\u00ebrtuesi i proceseve t\u00eb biznesit ose planifikuesi \u00ebsht\u00eb nj\u00eb funksion i r\u00ebnd\u00ebsish\u00ebm biznesi, nd\u00ebrsa mat\u00ebsi i pulsit ose hap\u00ebsimi n\u00eb versionin mobil t\u00eb CRM \u00ebsht\u00eb nj\u00eb karakteristik\u00eb produkti. N\u00eb disa kushte, nj\u00eb karakteristik\u00eb e till\u00eb mund t\u00eb jet\u00eb AI, VR ose gamifikimi - n\u00ebse ato nuk jan\u00eb t\u00eb aplikueshme p\u00ebr biznesin e klient\u00ebve t\u00eb synuar. Fatkeq\u00ebsisht, n\u00eb vitet 2018-2019 ndodhi literally nj\u00eb vale e till\u00eb karakteristikash: CRM t\u00eb ndryshme filluan t\u00eb ofrojn\u00eb funksione marketingu (p\u00ebrfitojn\u00eb qart\u00ebsi!), thirrje p\u00ebr partner\u00eb nga trajner\u00eb t\u00eb njohur t\u00eb biznesit dhe t\u00eb krijojn\u00eb kolaborime t\u00eb \u00e7uditshme. E gjitha kjo kushton para p\u00ebr kompanit\u00eb dhe \u00ebsht\u00eb evidente se \u00e7on n\u00eb rritjen e kostos s\u00eb zgjidhjes p\u00ebr konsumatorin e fundit.\u00a0<\/p>\n<p>Ky qasje do t\u00eb b\u00ebhet trend, sepse ajo leht\u00ebson shum\u00eb detyrat komerciale, i lejon t\u00eb arrij\u00eb n\u00eb media t\u00eb ndryshme dhe, pavar\u00ebsisht pa kuptueshm\u00ebris\u00eb, i p\u00eblqen konsumatorit. Prandaj, nuk do t\u00eb japim k\u00ebshilla - thjesht mbani mend se p\u00ebr \u00e7do karakteristik\u00eb q\u00eb \"qesh\u00eb\" ose \"shk\u00eblqeu\" do t\u00eb paguani sakt\u00ebsisht ju. T\u00eb pakt\u00ebn nuk \u00ebsht\u00eb hera e par\u00eb \u2013 a mos jemi ne ata q\u00eb paguajm\u00eb p\u00ebr gj\u00ebra t\u00eb tilla n\u00eb aparatet e men\u00e7ura, aplikacionet dhe madje dhe n\u00eb mjetet e zhvillimit? \ud83d\ude42\u00a0\u00a0<\/p>\n<h2>Revolucionet n\u00eb cloud do t\u00eb vazhdojn\u00eb. Rreziqet gjithashtu<\/h2>\n<p>\nEntuziazmi p\u00ebr leht\u00ebsin\u00eb dhe disponueshm\u00ebrin\u00eb e teknologjive cloud z\u00ebvend\u00ebsohet nga probleme t\u00eb siguris\u00eb: sulmet e jashtme, fatkeq\u00ebsit\u00eb dhe madje konfliktet brenda kompanive t\u00eb hostimit dhe Qendrave t\u00eb t\u00eb Dh\u00ebnave po ndikojn\u00eb gjithnj\u00eb e m\u00eb shum\u00eb n\u00eb ruajtjen e t\u00eb dh\u00ebnave, konfigurimeve dhe infrastruktur\u00ebs cloud. K\u00ebshtu, nj\u00eb pal\u00eb e tret\u00eb, e pranishme n\u00eb m\u00ebnyr\u00eb t\u00eb padukshme n\u00eb bizneset q\u00eb kan\u00eb softuer cloud n\u00eb infrastruktur\u00ebn e tyre, fiton r\u00ebnd\u00ebsi dhe b\u00ebhet nj\u00eb k\u00ebrc\u00ebnim t\u00eb duksh\u00ebm dhe real p\u00ebr sigurin\u00eb informative t\u00eb kompanis\u00eb.<\/p>\n<p>T\u00eb heq\u00ebsh dor\u00eb nga teknologjit\u00eb cloud n\u00eb vitin 2020 \u00ebsht\u00eb t\u00eb pakt\u00ebn e \u00e7uditshme, prandaj kaloni n\u00eb nj\u00eb strategji diversifikimi t\u00eb rreziqeve n\u00eb sigurin\u00eb informative: mbani 2-3 kopje rezervash n\u00eb servera t\u00eb ndrysh\u00ebm, p\u00ebr ruajtjen e baz\u00ebs s\u00eb klient\u00ebve dhe baz\u00ebs s\u00eb transaksioneve preferoni CRM desktop (t\u00eb cilat vendosen n\u00eb serverin tuaj), mbani n\u00ebn kontroll sigurin\u00eb e t\u00eb drejtave t\u00eb aksesit. N\u00ebse keni v\u00ebshtir\u00ebsi me k\u00ebt\u00eb, k\u00ebrkoni nga nj\u00eb kompani e jashtme p\u00ebr t\u00eb vendosur sistemin e siguris\u00eb ose nga administratori q\u00eb vjen. Mos kurseni n\u00eb siguri \u2014 n\u00eb fund t\u00eb fundit, problemet me t\u00eb do t\u00eb jen\u00eb m\u00eb t\u00eb shtrenjta.\u00a0<\/p>\n<h2>Klasifikimet do t\u00eb vazhdojn\u00eb t\u00eb g\u00ebnjejn\u00eb<\/h2>\n<p>\nFatkeq\u00ebsisht, n\u00eb vitin 2019 dol\u00ebn t\u00eb pakt\u00ebn dy studime t\u00eb shkruara q\u00eb dhan\u00eb titullin sistemit CRM numri 1 ose rol kryesor n\u00eb treg. U publikuan gjithashtu shum\u00eb klasifikime dhe rishikime t\u00eb tilla dhe u themelua nj\u00eb \u00e7mim pompik p\u00ebr shp\u00ebrndarjen e elefant\u00ebve. Mendoj se ky trend \u00ebsht\u00eb rikthyer dhe do t\u00eb mbetet i gjall\u00eb. P\u00ebr m\u00eb tep\u00ebr, ne diskutuam pse <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/444676\/\">m\u00ebnyra e shumic\u00ebs s\u00eb klasifikimeve CRM \u00ebsht\u00eb g\u00ebnjesht\u00ebr.<\/a><\/noindex>Pra, testi CRM, zgjidhni vet\u00eb, dhe mos u mb\u00ebshtetni n\u00eb informacionin q\u00eb \u00ebsht\u00eb shkruar nga llogari t\u00eb vdekura n\u00eb VK ose \u00ebsht\u00eb \"p\u00ebrfituesh\u00ebm\" manipuluar nga nj\u00eb institucion k\u00ebrkues i ri.\u00a0<\/p>\n<p>Ka disa tendenca t\u00eb tjera specifike q\u00eb do t\u00eb ndikojn\u00eb n\u00eb tregun e sistemeve CRM n\u00eb Rusi: pyetja p\u00ebr inteligjenc\u00ebn artificiale dhe k\u00ebrkes\u00ebn e saj mbetet e hapur, tregu \u00ebsht\u00eb i mbushur me sisteme CRM \"nj\u00eb dit\u00eb\", t\u00eb cilat provojn\u00eb vet\u00ebn ose n\u00eb rrjete partner\u00ebsh, shkrirja e k\u00ebtyre rrjeteve t\u00eb partner\u00ebve, niveli i ul\u00ebt i automatizimit t\u00eb kompanive (rreth 8% n\u00eb Mosk\u00eb, dhe akoma m\u00eb i ul\u00ebt n\u00eb rajone), niveli i ul\u00ebt i nd\u00ebrgjegj\u00ebsimit t\u00eb p\u00ebrdoruesve etj. Por kjo nuk \u00ebsht\u00eb nj\u00eb situat\u00eb e vitit 2020, m\u00eb shum\u00eb \u00ebsht\u00eb nj\u00eb trend me t\u00eb cilin t\u00eb gjith\u00eb ne do t\u00eb jetojm\u00eb.<\/p>\n<p>N\u00eb p\u00ebrgjith\u00ebsi, tregu i CRM \u00ebsht\u00eb dinamik, kompanit\u00eb po tregojn\u00eb interes p\u00ebr automatizimin, kuptojn\u00eb p\u00ebrfitimet, k\u00ebrkojn\u00eb alternativa, b\u00ebjn\u00eb krahasime dhe mendojn\u00eb p\u00ebr to. Kjo automatizim po b\u00ebhet gjithnj\u00eb e m\u00eb shum\u00eb nj\u00eb nevoj\u00eb, dhe jo nj\u00eb trend kalimtar apo \"sepse duhet\". Ne vazhdojm\u00eb pun\u00ebn.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/index.php\"><img decoding=\"async\" alt=\"CRM 2020\" src=\"\/wp-content\/uploads\/2020\/01\/9735cedc28bce36a6061c9461ce04985.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<br \/>Burimi: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/485028\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>IT-\u0441\u0444\u0435\u0440\u0430 \u2014 \u0448\u0442\u0443\u043a\u0430 \u043d\u0435\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u0430\u044f \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0442\u0443\u0442 \u0442\u0430\u043a\u0438\u0435 \u0436\u0435, \u043a\u0430\u043a\u00a0 \u0441 \u043f\u043e\u0433\u043e\u0434\u043e\u0439 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u043b\u0435\u0442\u043e\u043c, \u0432\u0441\u0451 \u0440\u0430\u0432\u043d\u043e \u0437\u0430\u043c\u0451\u0440\u0437\u043d\u0435\u0448\u044c. \u0418\u043b\u0438 \u043f\u0440\u043e\u043c\u043e\u043a\u043d\u0435\u0448\u044c. \u0418\u043b\u0438 \u0441\u043e\u043b\u043d\u0435\u0447\u043d\u044b\u0439 \u0443\u0434\u0430\u0440 \u0436\u0430\u0445\u043d\u0435\u0442. \u041d\u043e \u0441 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u044f\u043c\u0438 \u043d\u0430 2019, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u0432\u0440\u0435\u043c\u044f, \u0443 \u043d\u0430\u0441 \u0432\u044b\u0448\u043b\u043e \u043d\u0435\u043f\u043b\u043e\u0445\u043e, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u0442\u0440\u0435\u043d\u0434\u0430\u0445 CRM 2020, \u043a\u0430\u043a\u0438\u043c\u0438 \u043c\u044b \u0438\u0445 \u0432\u0438\u0434\u0438\u043c \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0423 \u043d\u0430\u0441 \u0438\u0445 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55585","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - 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