{"id":90366,"date":"2020-07-31T13:42:02","date_gmt":"2020-07-31T11:42:02","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti"},"modified":"2020-07-31T13:42:02","modified_gmt":"2020-07-31T11:42:02","slug":"novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","title":{"rendered":"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Ne jemi n\u00eb grupin e komunikimit Dentsu Aegis Network q\u00eb \u00e7do vit zhvillojm\u00eb k\u00ebrkimin Digital Society Index (DSI). Kjo \u00ebsht\u00eb k\u00ebrkimi yn\u00eb global n\u00eb 22 vende t\u00eb bot\u00ebs, p\u00ebrfshir\u00eb Rusin\u00eb, mbi ekonomin\u00eb digjitale dhe ndikimin e saj n\u00eb shoq\u00ebri. <\/p>\n<p>Edhe k\u00ebt\u00eb vit, sigurisht, nuk mund t\u00eb anashkalonim COVID-19 dhe vendos\u00ebm t\u00eb shikojm\u00eb se si pandemia ka ndikuar n\u00eb digjitalizim. Si rezultat, DSI 2020 doli n\u00eb dy pjes\u00eb: e para i kushtohet m\u00ebnyr\u00ebs se si njer\u00ebzit filluan t\u00eb p\u00ebrdorin dhe perceptojn\u00eb teknologjit\u00eb n\u00eb kontekstin e ngjarjeve koronavirus, e dyta \u2013 si ata tani e shohin privat\u00ebsin\u00eb dhe e vler\u00ebsojn\u00eb nivelin e vulnerabilitetit t\u00eb tyre. Po ndajm\u00eb rezultatet e hulumtimit ton\u00eb dhe parashikimet. <\/p>\n<p><img decoding=\"async\" alt=\"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb\" src=\"\/wp-content\/uploads\/2020\/07\/8dd3ed11b48999eee66c46a0ca3e715b.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h3>Historia e m\u00ebparshme <\/h3>\n<p>\nSi nj\u00eb nga lojtar\u00ebt kryesor\u00eb n\u00eb fush\u00ebn digjitale dhe si p\u00ebr\u00e7ues teknologjish p\u00ebr markat, grupi Dentsu Aegis Network beson n\u00eb r\u00ebnd\u00ebsin\u00eb e zhvillimit t\u00eb ekonomis\u00eb digjitale p\u00ebr t\u00eb gjith\u00eb ( motoja jon\u00eb \u2013 ekonomi digjitale p\u00ebr t\u00eb gjith\u00eb). P\u00ebr t\u00eb vler\u00ebsuar gjendjen aktuale t\u00eb saj n\u00eb lidhje me k\u00ebnaq\u00ebsin\u00eb e nevojave sociale, n\u00eb vitin 2017 n\u00eb nivel global ne iniciuam hulumtimin Digital Society Index (DSI). <\/p>\n<p>N\u00eb vitin 2018 u publikua hulumtimi i par\u00eb. N\u00eb t\u00eb ne vler\u00ebsuam p\u00ebr her\u00eb t\u00eb par\u00eb ekonomit\u00eb digjitale (at\u00ebher\u00eb kishte 10 vende t\u00eb hulumtuara dhe 20 mij\u00eb respondent\u00eb) n\u00eb lidhje me nivelin e angazhimit t\u00eb njer\u00ebzve t\u00eb zakonsh\u00ebm n\u00eb sh\u00ebrbimet digjitale dhe q\u00ebndrimin pozitiv ndaj mjedisit digjital. <\/p>\n<p>Aty, Rusia, p\u00ebr habin\u00eb e shum\u00eb banor\u00ebve, zuri vendin e dyt\u00eb n\u00eb k\u00ebt\u00eb tregues! Megjithat\u00eb ishte n\u00eb fund t\u00eb dhjet\u00eb p\u00ebrparametrave t\u00eb tjer\u00eb: dinamika (sa shum\u00eb ekonomia digjitale ndikon n\u00eb mir\u00ebqenien e popullat\u00ebs), niveli i aksesit n\u00eb digjital dhe besimi. Nj\u00eb nga p\u00ebrfundimet interesante t\u00eb hulumtimit t\u00eb par\u00eb \u00ebsht\u00eb se n\u00eb ekonomit\u00eb n\u00eb zhvillim, njer\u00ebzit jan\u00eb shum\u00eb m\u00eb t\u00eb angazhuar n\u00eb digjital, sesa n\u00eb ato t\u00eb zhvilluara. <\/p>\n<p>N\u00eb vitin 2019, me zgjerimin e mostr\u00ebs n\u00eb 24 vende, Rusia zuri vendin parafundit n\u00eb renditje. Kjo k\u00ebrkim doli n\u00ebn moton \u00abNjer\u00ebzit n\u00eb plan t\u00eb par\u00eb\u00bb (Nevojat Njer\u00ebzore n\u00eb nj\u00eb Bot\u00eb Digjitale), me fokusin e zhvendosur drejt studimit t\u00eb k\u00ebnaq\u00ebsis\u00eb s\u00eb njer\u00ebzve me teknologjit\u00eb dhe besimit digjital. <\/p>\n<p>N\u00eb kuad\u00ebr t\u00eb DSI 2019, ne zbuluam nj\u00eb tendenc\u00eb globale t\u00eb madhe \u2013 njer\u00ebzit d\u00ebshirojn\u00eb t\u00eb rikthejn\u00eb kontrollin digjital. Ja disa numra t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb k\u00ebt\u00eb drejtim: <br \/>\n44% e njer\u00ebzve kan\u00eb nd\u00ebrmarr\u00eb hapa p\u00ebr t\u00eb reduktuar sasin\u00eb e t\u00eb dh\u00ebnave q\u00eb ndajn\u00eb n\u00eb internet<br \/>\n27% e instaluan software p\u00ebr bllokimin e reklamave<br \/>\n21% aktivisht kufizojn\u00eb koh\u00ebn q\u00eb kalojn\u00eb online ose para ekranit t\u00eb smartphone-it,<br \/>\nnd\u00ebrsa 14% kan\u00eb fshir\u00eb llogarin\u00eb e tyre n\u00eb rrjetet sociale.<\/p>\n<h3>2020: techlash apo techlove? <\/h3>\n<p>\nAnketa DSI 2020 u zhvillua n\u00eb mars-prill 2020, e cila p\u00ebrkoiste me pikun e pandemis\u00eb dhe masave kufizuese n\u00eb mbar\u00eb bot\u00ebn, mes 32 mij\u00eb njer\u00ebzve n\u00eb 22 vende, p\u00ebrfshir\u00eb Rusin\u00eb. <\/p>\n<p>N\u00eb p\u00ebrfundimet e anketimeve, ne kemi par\u00eb nj\u00eb rritje t\u00eb optimizmit p\u00ebr teknologjin\u00eb n\u00eb kontekstin e pandemis\u00eb \u2013 kjo \u00ebsht\u00eb nj\u00eb efekt afatshkurt\u00ebr i ngjarjeve t\u00eb muajve t\u00eb kaluar, dhe ajo ofron shpresa t\u00eb m\u00ebdha. Megjithat\u00eb, n\u00eb perspektiv\u00ebn afatgjat\u00eb ekziston rreziku i techlash (negativitetit ndaj teknologjive), i cili \u00ebsht\u00eb ndjer\u00eb n\u00eb mbar\u00eb bot\u00ebn n\u00eb vitet e fundit.<\/p>\n<p>Techlove: <\/p>\n<ul>\n<li>N\u00eb krahasim me vitin e kaluar, njer\u00ebzit kan\u00eb filluar t\u00eb p\u00ebrdorin m\u00eb shpesh sh\u00ebrbimet dixhitale: pothuajse tre t\u00eb kat\u00ebrtat e t\u00eb anketuarve n\u00eb t\u00eb gjitha vendet (m\u00eb shum\u00eb se 50% n\u00eb Rusi) deklaruan se tani po p\u00ebrdorin m\u00eb aktivisht sh\u00ebrbimet bankare dhe blerjet online. <\/li>\n<li>29% e t\u00eb anketuarve (n\u00eb mbar\u00eb bot\u00ebn dhe n\u00eb Rusi) pranuan se teknologjit\u00eb i ndihmuan t\u00eb mos humbasin lidhjen me familjen, miqt\u00eb dhe bot\u00ebn p\u00ebrreth gjat\u00eb karantin\u00ebs. Po aq shum\u00eb (mes rus\u00ebve, shum\u00eb m\u00eb tep\u00ebr \u2013 rreth 35%) vun\u00eb n\u00eb dukje se sh\u00ebrbimet dixhitale ndihmuan n\u00eb relaksimin dhe pushimin, si dhe n\u00eb p\u00ebrvet\u00ebsimin e aft\u00ebsive dhe njohurive t\u00eb reja.<\/li>\n<li>Punonj\u00ebsit filluan t\u00eb p\u00ebrdorin m\u00eb shpesh aft\u00ebsit\u00eb dixhitale n\u00eb pun\u00ebn e tyre (kjo \u00ebsht\u00eb karakteristike p\u00ebr pothuajse gjysm\u00ebn e t\u00eb anketuarve n\u00eb 2020 n\u00eb krahasim me nj\u00eb t\u00eb tret\u00ebn n\u00eb 2018). Ky rezultat mund t\u00eb jet\u00eb ndikuar nga kalimi masiv n\u00eb formatin e pun\u00ebs nga distanca. <\/li>\n<li>Njer\u00ebzit filluan t\u00eb besojn\u00eb m\u00eb shum\u00eb n\u00eb kapacitetin e teknologjis\u00eb p\u00ebr t\u00eb zgjidhur probleme sociale, si\u00e7 jan\u00eb sfidat e COVID-19 p\u00ebr sh\u00ebndet\u00ebsin\u00eb dhe sektor\u00eb t\u00eb tjer\u00eb. Pjesa e optimist\u00ebve n\u00eb lidhje me r\u00ebnd\u00ebsin\u00eb e teknologjive p\u00ebr shoq\u00ebrin\u00eb u rrit n\u00eb 54% nga 45% n\u00eb 2019 (n\u00eb Rusi, dinamika \u00ebsht\u00eb e ngjashme). <\/li>\n<\/ul>\n<p>\nTechlash: <\/p>\n<ul>\n<li>57% e njer\u00ebzve n\u00eb nivel global (53% n\u00eb Rusi) ende besojn\u00eb se ritmi i ndryshimeve teknologjike \u00ebsht\u00eb shum\u00eb i shpejt\u00eb (kjo shif\u00ebr pothuajse nuk ka ndryshuar q\u00eb nga viti 2018). Si pasoj\u00eb, ata synojn\u00eb nj\u00eb ekuilib\u00ebr digjital: pothuajse gjysma e t\u00eb anketuarve (n\u00eb mbar\u00eb bot\u00ebn dhe n\u00eb vendin ton\u00eb) planifikojn\u00eb t\u00eb dedikojn\u00eb koh\u00eb p\u00ebr \"pushim\" nga pajisjet. <\/li>\n<li>35% e njer\u00ebzve, si vitin e kaluar, shprehin shqet\u00ebsim p\u00ebr ndikimin negativ t\u00eb teknologjive digjitale n\u00eb sh\u00ebndet dhe mir\u00ebqenie. Ka nj\u00eb diferenc\u00eb t\u00eb dukshme mes vendeve n\u00eb k\u00ebt\u00eb \u00e7\u00ebshtje: m\u00eb shum\u00eb shqet\u00ebsim shprehin n\u00eb Kin\u00eb (64%), nd\u00ebrsa rus\u00ebt jan\u00eb m\u00eb optimist\u00eb (vet\u00ebm 22%) dhe hungarez\u00ebt (20%). P\u00ebrve\u00e7 k\u00ebsaj, respondent\u00ebt pohojn\u00eb se teknologjit\u00eb i b\u00ebjn\u00eb t\u00eb ndihen m\u00eb stresuar, dhe u v\u00ebshtir\u00ebsohet<\/li>\n<li>Vet\u00ebm 36% e njer\u00ebzve n\u00eb bot\u00eb besojn\u00eb se teknologjit\u00eb e reja, si inteligjenca artificiale dhe robotika, do t\u00eb krijojn\u00eb vende pune n\u00eb t\u00eb ardhmen. Ruset jan\u00eb m\u00eb pesimist\u00eb n\u00eb k\u00ebt\u00eb \u00e7\u00ebshtje (23% mes tyre). <\/li>\n<li>Rreth gjysma e t\u00eb anketuarve, si vitin e kaluar, jan\u00eb t\u00eb mendimit se teknologjit\u00eb digjitale rrisin pabarazin\u00eb midis t\u00eb pasurve dhe t\u00eb varf\u00ebrve. Q\u00ebndrimi i rus\u00ebve ndaj k\u00ebtij problemi mbetet i nj\u00ebjt\u00eb, por n\u00eb vendin ton\u00eb k\u00ebt\u00eb mendim e ndajn\u00eb vet\u00ebm 30%. Nj\u00eb shembull mund t\u00eb jet\u00eb p\u00ebrdorimi i internetit mobil dhe sh\u00ebrbimeve digjitale. Nd\u00ebrsa mbulimi dhe cil\u00ebsia e sh\u00ebrbimeve t\u00eb internetit vler\u00ebsohen shum\u00eb m\u00eb sip\u00ebr se sa aksesueshm\u00ebria e tyre p\u00ebr t\u00eb gjith\u00eb popullat\u00ebn (shih grafikun n\u00eb fillim t\u00eb artikullit). <\/li>\n<\/ul>\n<p><\/p>\n<h3>Priva\u00e7i disrupshion <\/h3>\n<p>\nPra, rezultatet e pjes\u00ebs s\u00eb par\u00eb tregojn\u00eb se pandemia e ka p\u00ebrshpejtuar revolucioni digjital. \u00cbsht\u00eb logjike q\u00eb me rritjen e aktivitetit online ka rritur gjithashtu sasin\u00eb e t\u00eb dh\u00ebnave q\u00eb p\u00ebrdoruesit ndajn\u00eb. Dhe (spoiler) kjo i shqet\u00ebson shum\u00eb ata: <\/p>\n<ul>\n<li>M\u00eb pak se gjysma e t\u00eb anketuarve n\u00eb bot\u00eb (dhe vet\u00ebm 19% n\u00eb Rusi - treguesi m\u00eb i ul\u00ebt n\u00eb tregjet e anketuara) besojn\u00eb se kompanit\u00eb mbrojn\u00eb privat\u00ebsin\u00eb e t\u00eb dh\u00ebnave t\u00eb tyre personale. <\/li>\n<li>8 nga 10 konsumator\u00eb si n\u00eb nivel global ashtu edhe n\u00eb vendin ton\u00eb, jan\u00eb t\u00eb gatsh\u00ebm t\u00eb heqin dor\u00eb nga sh\u00ebrbimet e nj\u00eb kompanie n\u00ebse zbulojn\u00eb se t\u00eb dh\u00ebnat e tyre personale jan\u00eb p\u00ebrdorur n\u00eb m\u00ebnyr\u00eb t\u00eb paetik\u00eb.<\/li>\n<\/ul>\n<p>\nJo t\u00eb gjith\u00eb mendojn\u00eb se \u00ebsht\u00eb e pranueshme p\u00ebr biznesin t\u00eb p\u00ebrdor\u00eb t\u00eb gjith\u00eb larmishm\u00ebrin\u00eb e t\u00eb dh\u00ebnave personale p\u00ebr p\u00ebrmir\u00ebsimin e produkteve dhe sh\u00ebrbimeve t\u00eb tyre. Nd\u00ebr t\u00eb dh\u00ebnat m\u00eb bazike, si adresa e emailit, pajtohen 45% n\u00eb bot\u00eb dhe 44% n\u00eb Rusi. <\/p>\n<p>21% e konsumator\u00ebve n\u00eb nivel global jan\u00eb t\u00eb gatsh\u00ebm t\u00eb ndajn\u00eb t\u00eb dh\u00ebnat p\u00ebr faqet e internetit q\u00eb kan\u00eb vizituar, nd\u00ebrsa 17% p\u00ebr informacionin nga profilet e mediave sociale. \u00cbsht\u00eb interesante se rus\u00ebt jan\u00eb m\u00eb t\u00eb hapur n\u00eb ofrimin e aksesit n\u00eb historin\u00eb e shfletuesit (25%). N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, ata e perceptojn\u00eb mediat sociale si nj\u00eb hap\u00ebsir\u00eb m\u00eb private, duke qen\u00eb se vet\u00ebm 13% d\u00ebshirojn\u00eb t\u00eb ndajn\u00eb k\u00ebto t\u00eb dh\u00ebna me organizata t\u00eb jashtme.<\/p>\n<p><img decoding=\"async\" alt=\"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb\" src=\"\/wp-content\/uploads\/2020\/07\/1f76265c815e788313bff42b3dcd3a3c.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nShkeljet dhe shp\u00ebrbimet e privat\u00ebsis\u00eb jan\u00eb shkat\u00ebrruesit kryesor\u00eb t\u00eb besimit n\u00eb kompanit\u00eb teknologjike dhe platformat p\u00ebr dy vite rresht. Njer\u00ebzit jan\u00eb m\u00eb t\u00eb gatsh\u00ebm t\u00eb mb\u00ebshteten n\u00eb strukturat shtet\u00ebrore p\u00ebr ruajtjen e t\u00eb dh\u00ebnave t\u00eb tyre personale. Megjithat\u00eb, nuk ka asnj\u00eb industri\/domene q\u00eb ata i besojn\u00eb plot\u00ebsisht n\u00eb \u00e7\u00ebshtjet e privat\u00ebsis\u00eb. <\/p>\n<p><img decoding=\"async\" alt=\"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb\" src=\"\/wp-content\/uploads\/2020\/07\/69824041ee5c4cf3a191d8a4708677cf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb\" src=\"\/wp-content\/uploads\/2020\/07\/0fc0b4adec4e0fb96cafa7264d4ff92f.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nQ\u00ebndrimi negativ i njer\u00ebzve ndaj ruajtjes s\u00eb privat\u00ebsis\u00eb \u00ebsht\u00eb n\u00eb kontradikt\u00eb me sjelljen e tyre t\u00eb v\u00ebrtet\u00eb n\u00eb internet. Dhe kjo \u00ebsht\u00eb m\u00eb shum\u00eb se paradoksale: <\/p>\n<ul>\n<li>Njer\u00ebzit nuk jan\u00eb t\u00eb sigurt p\u00ebr mir\u00ebbesimin n\u00eb p\u00ebrdorimin e t\u00eb dh\u00ebnave t\u00eb tyre personale, por ata shpesh ndajn\u00eb ato m\u00eb shum\u00eb dhe p\u00ebrdorin sh\u00ebrbime digjitale m\u00eb aktivisht. <\/li>\n<li>Shumica e p\u00ebrdoruesve nuk d\u00ebshirojn\u00eb t\u00eb ndajn\u00eb t\u00eb dh\u00ebna personale, por gjithsesi e b\u00ebjn\u00eb k\u00ebt\u00eb (shpesh pa e kuptuar).<\/li>\n<li>Njer\u00ebzit k\u00ebrkojn\u00eb q\u00eb kompanit\u00eb t\u00eb k\u00ebrkojn\u00eb ndihm\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb para se t\u00eb p\u00ebrdorin t\u00eb dh\u00ebnat e tyre personale, megjithat\u00eb, praktikisht nuk e lexojn\u00eb marr\u00ebveshjen e p\u00ebrdoruesit.<\/li>\n<li>Konsumator\u00ebt presin personalizim n\u00eb produkte dhe sh\u00ebrbime, por jan\u00eb m\u00eb t\u00eb kujdessh\u00ebm ndaj reklamave t\u00eb personalizuara. <\/li>\n<li>P\u00ebrdoruesit d\u00ebshirojn\u00eb t\u00eb rikthejn\u00eb kontrollin digjital, por besojn\u00eb se n\u00eb t\u00eb ardhmen p\u00ebrfitimet e sh\u00ebrbimeve digjitale priren t\u00eb tejkalojn\u00eb rrezikshm\u00ebrin\u00eb e mundshme. <\/li>\n<li>Teknologjit\u00eb p\u00ebr t\u00eb mir\u00ebn e shoq\u00ebris\u00eb jan\u00eb k\u00ebrkesa kryesore e konsumator\u00ebve p\u00ebr t\u00eb ardhmen. <\/li>\n<\/ul>\n<p><\/p>\n<h3>P\u00ebr t\u00eb ardhmen <\/h3>\n<p>\nMe rritjen e p\u00ebrdorimit t\u00eb produkteve digjitale, p\u00ebr shembull, p\u00ebr pun\u00eb dhe diagnostikimin e sh\u00ebndetit, volumi i t\u00eb dh\u00ebnave personale do t\u00eb vazhdoj\u00eb t\u00eb rritet, duke shkaktuar shqet\u00ebsime n\u00eb lidhje me t\u00eb drejtat dhe mund\u00ebsit\u00eb p\u00ebr mbrojtjen e tyre. <\/p>\n<p>Ne shohim disa skenar\u00eb t\u00eb zhvillimit t\u00eb situat\u00ebs - nga krijimi i rregullator\u00ebve etik\u00eb dhe politikave korporative specifike mbik\u00ebqyr\u00ebse (kontrolli qendror) deri te partneriteti mes kompanive dhe p\u00ebrdoruesve n\u00eb monetizimin e t\u00eb dh\u00ebnave personale (falas p\u00ebr t\u00eb gjith\u00eb). <\/p>\n<p><img decoding=\"async\" alt=\"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb\" src=\"\/wp-content\/uploads\/2020\/07\/e8186f2d4bcaaef8ca7790f265251316.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nDuke duke p\u00ebrpara 2-3 vjet\u00ebsh, gati gjysma e konsumator\u00ebve t\u00eb anketuar d\u00ebshirojn\u00eb t\u00eb marrin p\u00ebrfitime financiare n\u00eb k\u00ebmbim t\u00eb t\u00eb dh\u00ebnave t\u00eb tyre personale. Deri tani, kjo duket si nj\u00eb futurologji: gjat\u00eb vitit t\u00eb fundit, vet\u00ebm 1 n\u00eb 10 p\u00ebrdorues n\u00eb nivel global ka shitur t\u00eb dh\u00ebnat e tij personale. Megjithat\u00eb, n\u00eb Austri, nj\u00eb e kat\u00ebrta e respondent\u00ebve raportuan p\u00ebr raste t\u00eb till\u00eb. <\/p>\n<p>\u00c7far\u00eb \u00ebsht\u00eb edhe e r\u00ebnd\u00ebsishme p\u00ebr ata q\u00eb krijojn\u00eb produkte dhe sh\u00ebrbime digjitale: <\/p>\n<ul>\n<li>66% e njer\u00ebzve n\u00eb bot\u00eb (49% n\u00eb Rusi) presin q\u00eb kompanit\u00eb t\u00eb p\u00ebrdorin teknologjit\u00eb p\u00ebr t\u00eb mir\u00ebn e shoq\u00ebris\u00eb n\u00eb 5-10 vjet t\u00eb ardhsh\u00ebm. <\/li>\n<li>N\u00eb radh\u00eb t\u00eb par\u00eb, kjo lidhet me zhvillimin e produkteve dhe sh\u00ebrbimeve q\u00eb p\u00ebrmir\u00ebsojn\u00eb sh\u00ebndetin dhe mir\u00ebqenien \u2013 t\u00eb tilla pritshm\u00ebri ndajn\u00eb 63% e konsumator\u00ebve n\u00eb nivel global (52% n\u00eb Rusi). <\/li>\n<li>Megjith\u00ebse konsumator\u00ebt jan\u00eb t\u00eb shqet\u00ebsuar p\u00ebr aspektin etik t\u00eb p\u00ebrdorimit t\u00eb teknologjive t\u00eb reja (p.sh., njohjen e fytyr\u00ebs), gati gjysma e respondent\u00ebve n\u00eb bot\u00eb (52% n\u00eb Rusi) jan\u00eb t\u00eb gatsh\u00ebm t\u00eb paguajn\u00eb p\u00ebr produkte dhe sh\u00ebrbime, duke p\u00ebrdorur sisteme Face-ID ose Touch-ID.<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Tech i ri \u2013 etik\u00eb e re. Studim mbi q\u00ebndrimin e njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb\" src=\"\/wp-content\/uploads\/2020\/07\/cbdaa533109368e4b5af680465a93e38.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nEksperienca e dobishme do t\u00eb jet\u00eb n\u00eb qend\u00ebr t\u00eb v\u00ebmendjes s\u00eb \u00e7do biznesi jo vet\u00ebm gjat\u00eb pandemis\u00eb, por edhe gjat\u00eb gjith\u00eb dekad\u00ebs s\u00eb ardhshme. N\u00eb p\u00ebrgjigje t\u00eb k\u00ebrkesave t\u00eb reja, kompanit\u00eb do t\u2019u kushtojn\u00eb m\u00eb shum\u00eb r\u00ebnd\u00ebsi krijimit t\u00eb zgjidhjeve individuale q\u00eb ndihmojn\u00eb njer\u00ebzit t\u00eb p\u00ebrmir\u00ebsojn\u00eb cil\u00ebsin\u00eb e jet\u00ebs, dhe jo vet\u00ebm t\u00eb promovojn\u00eb nj\u00eb produkt ose sh\u00ebrbim. Po ashtu, edhe aspektit etik t\u00eb p\u00ebrdorimit t\u00eb t\u00eb dh\u00ebnave t\u00eb tyre personale.<br \/>\n<br \/>Burimi: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/dentsuaegisnetworkrussia\/blog\/513112\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041c\u044b \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435 Dentsu Aegis Network \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Digital Society Index (DSI). \u042d\u0442\u043e \u043d\u0430\u0448 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0435\u0440\u0447 \u0432 22 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043c\u0438\u0440\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0420\u043e\u0441\u0441\u0438\u044e, \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0438 \u0435\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e. \u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u044b, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u043e\u0431\u043e\u0439\u0442\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043e\u0439 COVID-19 \u0438 \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0442\u043e, \u043a\u0430\u043a \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0430 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044e. \u0412 \u0438\u0442\u043e\u0433\u0435 DSI [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":90367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-90366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - 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Hulumtimi i q\u00ebndrimeve t\u00eb njer\u00ebzve ndaj teknologjive dhe privat\u00ebsis\u00eb | ProHoster","description":"Ne jemi n\u00eb grupin e komunikimit Dentsu Aegis Network q\u00eb \u00e7do vit zhvillojm\u00eb k\u00ebrkimin Digital Society Index (DSI). Kjo \u00ebsht\u00eb k\u00ebrkimi yn\u00eb global n\u00eb 22 vende t\u00eb bot\u00ebs, p\u00ebrfshir\u00eb Rusin\u00eb, mbi ekonomin\u00eb digjitale dhe ndikimin e saj n\u00eb shoq\u00ebri.","canonical_url":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sq_AL","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041d\u043e\u0432\u044b\u0439 tech \u2013 \u043d\u043e\u0432\u0430\u044f \u044d\u0442\u0438\u043a\u0430. 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