{"id":92431,"date":"2020-08-27T07:41:56","date_gmt":"2020-08-27T05:41:56","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/crm-sistemy-ne-sushhestvuyut"},"modified":"2020-08-27T07:41:56","modified_gmt":"2020-08-27T05:41:56","slug":"crm-sistemy-ne-sushhestvuyut","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/crm-sistemy-ne-sushhestvuyut","title":{"rendered":"Sistemet CRM nuk ekzistojn\u00eb?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

P\u00ebrsh\u00ebndetje, Habr! M\u00eb 22 prill t\u00eb k\u00ebtij viti, un\u00eb shkrova nj\u00eb artikull n\u00eb Habr p\u00ebr zbritjet n\u00eb sistemet CRM. At\u00ebher\u00eb m\u00eb dukej se \u00e7mimi ishte kriteri m\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebr zgjedhjen, dhe gjith\u00e7ka tjet\u00ebr do ta zgjidhja leht\u00ebsisht me mendjen time dhe p\u00ebrvoj\u00ebn time si administrator. Shefi priste prej meje mrekulli t\u00eb shpejta, punonj\u00ebsit ishin shp\u00ebrndar\u00eb p\u00ebr t\u00eb punuar nga sht\u00ebpia, COVID-i kishte p\u00ebrhapur n\u00eb planet, dhe un\u00eb isha duke zgjedhur sistemin e \u00ebndrrave. Sot, m\u00eb 25 gusht, dhe sistemi ende nuk \u00ebsht\u00eb zgjedhur, megjith\u00ebse favorit\u00ebt jan\u00eb p\u00ebrcaktuar. Un\u00eb me disa koleg\u00eb kaluam p\u00ebrmes disa dhjet\u00ebra prezantimesh, p\u00ebrmes megabajtave t\u00eb email-eve, bisedave dhe trafikut me z\u00eb. Dhe papritur arrita n\u00eb nj\u00eb p\u00ebrfundim interesant: CRM nuk ekziston. Asnj\u00eb. K\u00ebshtu, miq. Dhe kjo nuk \u00ebsht\u00eb titulli i klikbajtit, \u00ebsht\u00eb nj\u00eb v\u00ebzhgim analitik.<\/p>\n

\"Sistemet
\nVini re dor\u00ebn tuaj<\/i>
\n<\/a><\/noindex>
\nKanalin tim n\u00eb Telegram<\/i> postimi i par\u00eb n\u00eb Habr<\/i><\/a><\/noindex>, i cili \u00ebsht\u00eb shkruar n\u00eb prill, por duket si dje.<\/i><\/p>\n

Nj\u00eb pun\u00eb e tmerrshme, vet\u00ebm nga sht\u00ebpia vet\u00ebizolimi m\u00eb dhuroi pak koh\u00eb t\u00eb tep\u00ebrt \u2014 por jo sepse un\u00eb punoj pak, por sepse nuk rr\u00ebzohen n\u00eb rrug\u00eb gjithsej rreth tre or\u00eb. Nuk kishte pyetje se \u00e7far\u00eb t\u00eb b\u00ebja \u2014 un\u00eb me nj\u00eb p\u00ebrkushtim maniak vazhdova t\u00eb testoj sistemet CRM, sepse shefi im d\u00ebshiron t\u00eb dal\u00eb nga kriza i automatizuar deri n\u00eb dh\u00ebmb\u00eb dhe t\u00eb punoj\u00eb ndryshe. Q\u00ebllimet e tij, natyrisht, i ndajem, por t\u00eb merrem me nj\u00ebzet programe \u2014 \u00ebsht\u00eb nj\u00eb zbavitje e till\u00eb. Prandaj, p\u00ebr t\u00eb ndryshuar jet\u00ebn time, vendosa t\u00eb afrohesha p\u00ebr zgjedhjen nga k\u00ebndv\u00ebshtrime t\u00eb ndryshme dhe t\u00eb shkruaj periodikisht p\u00ebr v\u00ebzhgimet k\u00ebtu, n\u00eb Habr.\u00a0<\/p>\n

Duke qen\u00eb se lista e CRM-ve q\u00eb kam studiuar ka ndryshuar, do ta shtoj dhe p\u00ebrdit\u00ebsoj list\u00ebn e heronjve t\u00eb mi. Por CRM ende nuk \u00ebsht\u00eb zgjedhur dhe t\u00eb gjitha sh\u00ebnimet nuk kan\u00eb kuptim t\u00eb madhe \u2014 t\u00eb gjith\u00eb n\u00ebnt\u00eb jan\u00eb t\u00eb shk\u00eblqyer, t\u00eb gjith\u00eb jan\u00eb t\u00eb mrekulluesh\u00ebm.<\/p>\n

    \n
  1. Microsoft Dynamics CRM<\/a><\/noindex> \u2014 ra nga lista e shkurt\u00ebr p\u00ebr shkak t\u00eb \u00e7mimit t\u00eb lart\u00eb dhe nevoj\u00ebs p\u00ebr t\u00eb bler\u00eb disa lidh\u00ebs p\u00ebr shkak t\u00eb regjistrimit rus<\/li>\n
  2. Sales Creatio<\/a><\/noindex> \u2014 ra nga lista e shkurt\u00ebr p\u00ebr shkak t\u00eb \u00e7mimit t\u00eb tep\u00ebrt dhe nevoj\u00ebs p\u00ebr t\u00eb bler\u00eb nj\u00eb version t\u00eb plot\u00eb p\u00ebr disa funksione\u00a0<\/li>\n
  3. Bitrix24<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurt\u00ebr<\/b><\/li>\n
  4. amoCRM<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurt\u00ebr<\/b><\/li>\n
  5. RegionSoft CRM<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurt\u00ebr<\/b><\/li>\n
  6. CRM Biznes i Thjesht\u00eb<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurt\u00ebr<\/b><\/li>\n
  7. Baza e klient\u00ebve <\/a><\/noindex>\u2014 ra nga lista e shkurt\u00ebr p\u00ebr shkak t\u00eb funksionalitetit modest dhe disa ve\u00e7orive teknike q\u00eb nuk m\u00eb p\u00eblqyen<\/li>\n
  8. Megaplan<\/a><\/noindex> \u2014 ra nga lista e shkurt\u00ebr, sepse humbi ndaj konkurrent\u00ebve n\u00eb \"lig\u00ebn e tij n\u00ebn krahun e 1C\"\u00a0\u00a0<\/li>\n
  9. FreshOffice<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurt\u00ebr<\/b><\/li>\n<\/ol>\n

    \nI there were still about five more CRMs, but they... well... they really don\u2019t make the cut; just raw solutions that lose their appeal at first glance, plus two imported solutions fell out due to poor localization. But if you think having five systems on the shortlist makes things easier, you are mistaken \u2014 I already know that the pain of choice will drag on, as there are more and more desires, and realizing that these contenders have a lot to offer, I decided to go through a couple more negotiation rounds.<\/p>\n

    So, my new observation: CRM in Russia... no! If we stick to the strict definition of a CRM system, none exist on my list.<\/p>\n

    Actually, I\u2019m being a bit deceptive: none of the selected solutions can be called ERP, CRM, or BPM. They are universal solutions with a vast set of features.\u00a0<\/p>\n

    In short, back to the topic.<\/p>\n

    CRM Image in a Vacuum<\/h2>\n

    <\/p>\n

    What is CRM?<\/h3>\n

    \nLet's take the definition from Wikipedia: customer relationship management system<\/strong> (CRM, CRM system, short for Customer Relationship Management) \u2014 application software for organizations designed to automate strategies for interacting with customers (clients), in particular to increase sales, optimize marketing, and improve customer service by keeping records of customers and the history of interactions with them, establishing and improving business processes, and subsequent analysis of results.<\/p>\n

    Thus, we can highlight several typical features of a CRM system.<\/p>\n

      \n
    1. It automates the strategy \u2014 meaning it replaces part of the routine processes with programmed machine actions and provides interfaces for fast and productive work throughout the entire customer interaction cycle.<\/li>\n
    2. It is focused on sales, marketing, and support \u2014 CRM works with all aspects of a company's commercial activities. It's important that all three departments have access to information in the CRM.<\/li>\n
    3. It retains accumulated information \u2014 information about deals, customers, key events, etc. is accumulated, processed, and stored in the DBMS.<\/li>\n
    4. It is aimed at analyzing results \u2014 due to the accumulation and storage of information, the CRM system provides analytical functions.<\/li>\n<\/ol>\n

      \nE shihni, si e kam formulua k\u00ebt\u00eb aq mir\u00eb \u2013 gjith\u00e7ka ndodhi sepse d\u00ebgjova nj\u00eb duzin\u00eb prezantimesh p\u00ebr CRM, lexova gjysm\u00ebn e Internetit dhe u angazhua n\u00eb tem\u00eb. T\u00eb gjitha zgjidhjet e p\u00ebrmendura kan\u00eb k\u00ebto karakteristika, por n\u00eb shumic\u00ebn e tyre ato jan\u00eb vet\u00ebm nj\u00eb pjes\u00eb e vog\u00ebl e funksionalitetit t\u00eb plot\u00eb.<\/p>\n

      Si e kam par\u00eb CRM para se t\u00eb angazhohesha me k\u00ebt\u00eb tem\u00eb<\/h4>\n

      \nN\u00eb kompanin\u00eb time, shit\u00ebsit dhe menaxher\u00ebt jan\u00eb mjaft pasiv\u00eb n\u00eb lidhje me softuerin \u2013 nuk \u00ebsht\u00eb kjo puna e aristokracis\u00eb. Prandaj, k\u00ebrkesat tona jan\u00eb mesatare: i kam nxjerr\u00eb ato prej tyre thuajse me forc\u00eb. Megjithat\u00eb, un\u00eb dhe shefi im e kishim t\u00eb qart\u00eb: klienti erdhi, u regjistrua n\u00eb CRM, m\u00eb pas na telefonuan nga CRM, ku u bashkuan dokumentet, shikuam sa hapa kishte kaluar, mbyll\u00ebm transaksionin. Pastaj analizuam hapat, k\u00eb t\u00eb shp\u00ebrblenim dhe k\u00eb t\u00eb nd\u00ebshkonim, procesi u optimizua, hura. P\u00ebr ne, CRM ishte nj\u00eb sistem p\u00ebr shitje.<\/p>\n

      Si e shoh CRM pas gati 5 muajsh pune analitike<\/h4>\n

      \nNdoshta, n\u00ebse do t\u00eb filloja me amoCRM, nuk do ta dija se \u00e7far\u00eb ndodhte me tregun e CRM, sepse ajo p\u00ebrputhej sakt\u00ebsisht me p\u00ebrceptimet e mia. Do ta blija at\u00eb, pastaj licencat p\u00ebr 'M\u043e\u0439 \u0441\u043a\u043b\u0430\u0434', pastaj disa shtesa dhe do t\u00eb mendoja se isha nj\u00eb automatizues i shk\u00eblqyer. Sidomos sepse partner\u00ebt e k\u00ebsaj sistemi telefonojn\u00eb pa pushim dhe v\u00ebrtet nuk m\u00eb l\u00ebn\u00eb t\u00eb mendoj p\u00ebr zgjidhje t\u00eb tjera.\u00a0<\/p>\n

      Por ndodhi q\u00eb fillova me Microsoft Dynamics CRM<\/a><\/noindex> dhe kjo zgjidhje, pavar\u00ebsisht v\u00ebshtir\u00ebsive dhe \u00e7mimeve, p\u00ebrcaktoi nj\u00eb nivel tjet\u00ebr, ose m\u00eb sakt\u00eb sh\u00ebnoi mendimin e par\u00eb: \"A mos ndoshta nuk kam nevoj\u00eb t\u00eb blej edhe nj\u00eb program p\u00ebr magazin\u00ebn?\" Dhe gjet\u00ebm zgjidhje me magazin\u00ebn 'n\u00eb bord', kat\u00ebr gjithsej! Pastaj, duke d\u00ebgjuar prezantimet e CRM-ve t\u00eb tjera, duke u ulur pas koleges sime, kuptova se CRM-t\u00eb moderne jan\u00eb mjaft sisteme multifunksionale q\u00eb mund t\u00eb b\u00ebjn\u00eb shum\u00eb gj\u00ebra. Por... a jan\u00eb ato CRM? A do t\u00eb kemi nj\u00eb hiper-automatizim p\u00ebr biznesin q\u00eb priste automatizimin e shitjeve, dhe mori gjith\u00e7ka menj\u00ebher\u00eb? A \u00ebsht\u00eb e nevojshme nj\u00eb automatizim i till\u00eb? Mendjet e mia jan\u00eb t\u00eb mbushura me mendime \u2013 gjat\u00eb gjith\u00eb jet\u00ebs time si administrator dhe menaxher nuk kam menduar kaq shum\u00eb p\u00ebr softuerin!\u00a0\u00a0\u00a0<\/p>\n

      N\u00ebse ndodhi di\u00e7ka, un\u00eb po zgjedh nj\u00eb CRM jo p\u00ebr ndonj\u00eb korporat\u00eb, por p\u00ebr nj\u00eb kompani t\u00eb vog\u00ebl q\u00eb merret me shitjet me shumic\u00eb t\u00eb produkteve t\u00eb m\u00ebrzitshme n\u00eb B2B. Ne jemi gjithsej 17, por CRM-i na nevojitet secilit \u2014 p\u00ebr arsye t\u00eb ndryshme. Pse m\u00eb shum\u00eb, at\u00ebher\u00eb po k\u00ebrkoj kaq shum\u00eb? Pranoj, nga iniciativ\u00eb personale: dua t\u00eb gjej nj\u00eb zgjidhje v\u00ebrtet optimale p\u00ebr nj\u00eb \u00e7mim t\u00eb arsyesh\u00ebm dhe me minimumin e modifikimeve. \u00cbnd\u00ebrrimtar!<\/p>\n

      K\u00ebtu jan\u00eb k\u00ebto CRM \u2014 jo CRM q\u00eb kam p\u00ebrzgjedhur.<\/p>\n

      M\u00eb mir\u00eb, BPM me funksione CRM<\/h3>\n

      \nN\u00eb t\u00eb v\u00ebrtet\u00eb, kam tentuar t\u00eb evitoj zgjidhjet me BPM n\u00eb bord, ve\u00e7an\u00ebrisht n\u00eb notacionin BPMN. S\u00eb pari, nuk shoh shum\u00eb se si mund t\u00eb nd\u00ebrtojm\u00eb proceset e biznesit n\u00eb kompani, s\u00eb dyti, ekipi im \u00ebsht\u00eb k\u00ebshtu: un\u00eb, shefi dhe nj\u00eb turm\u00eb nga departamenti tregtar dhe shit\u00ebsit, q\u00eb jo vet\u00ebm q\u00eb BPMN-in, por edhe Excelin, e frik\u00ebsojn\u00eb si zjarrin. Megjithat\u00eb, gjat\u00eb testimit t\u00eb CRM-ve (dhe i kam provuar 17, vet\u00ebm disa u skualifikuan n\u00eb thirrjen e par\u00eb) kuptova se proceset n\u00eb sistemin CRM (jo CRM?) duhet t\u00eb jen\u00eb aty, sepse e thjeshton ndjesh\u00ebm jet\u00ebn e menaxher\u00ebve: imagjinoni, e dini sakt\u00ebsisht se \u00e7far\u00eb duhet t\u00eb b\u00ebni, kush dhe kur duhet ta b\u00ebj\u00eb, e gjitha kjo \u00ebsht\u00eb e shkruar, paralajm\u00ebron dhe d\u00ebrgon email-e. Nj\u00eb histori e mrekullueshme, n\u00eb t\u00eb cil\u00ebn mund t\u00eb p\u00ebrfshij \u00e7far\u00ebdo marr\u00ebveshjeje, n\u00ebnshkrimin e kontrat\u00ebs, procesin e rekrutimit dhe trajnimit, d\u00ebrges\u00ebn, promocionin, \u00e7far\u00eb t\u00eb doni.<\/p>\n

      Dhe po, proceset e biznesit n\u00eb realizimin e tyre t\u00eb mir\u00eb kan\u00eb disa zgjidhje n\u00eb treg. Nga ato q\u00eb po shqyrtojm\u00eb, proceset n\u00eb notacionin BPMN 2.0 jan\u00eb n\u00eb Sales Creatio<\/a><\/noindex>, n\u00eb formatet e ndryshme natyrore m\u00eb p\u00eblqen proceset e biznesit n\u00eb RegionSoft CRM<\/a><\/noindex> dhe Bitrix24<\/a><\/noindex> \u2014 ato, n\u00ebse shprehemi figurativisht, jan\u00eb njer\u00ebzore, kuptimplote. Jo, nuk kam shpresa se menaxheri p\u00ebr shitjen e plehrave, Ivan, do t\u00eb p\u00ebrballoj\u00eb me to, natyrisht, \u2014 por q\u00eb ai do t\u00eb kuptoj\u00eb qart\u00eb si t\u00eb punoj\u00eb me zinxhir\u00ebt e konfiguruar n\u00eb sisteme, jam i sigurt. P\u00ebr m\u00eb tep\u00ebr, k\u00ebshilltar\u00ebt e amoCRM e promovojn\u00eb aktivisht iden\u00eb se barka e shitjeve k\u00ebt\u00eb \u00ebsht\u00eb dhe procesi i biznesit \u2014 k\u00ebtu nuk ka debat, por kjo \u00ebsht\u00eb nj\u00eb proces, t\u00eb tjerat nuk mund t\u00eb nd\u00ebrtohen mbi k\u00ebt\u00eb, nevojitet t\u00eb blini nj\u00eb zgjidhje t\u00eb shtrenjt\u00eb nga nj\u00eb pal\u00eb e tret\u00eb dhe nj\u00eb lit\u00ebr p\u00ebr k\u00ebt\u00eb, p\u00ebr t\u00eb kuptuar, ose partner\u00ebt vet\u00eb do t\u2019i konfigurojn\u00eb proceset n\u00eb k\u00ebt\u00eb gj\u00eb, por me shum\u00eb shpenzime.<\/p>\n

      Prandaj, n\u00eb k\u00ebt\u00eb kategori, un\u00eb i jap p\u00ebrpar\u00ebsi Sales Creatio<\/a><\/noindex> \u2014 \u00ebsht\u00eb nj\u00eb zgjidhje, e dizajnuar posa\u00e7\u00ebrisht p\u00ebr proceset e biznesit, n\u00eb mesin e t\u00eb cilave jan\u00eb dhe struktura t\u00eb gatshme. Prandaj, n\u00eb thelb, produkti dikur njihej si bpm\u2019online, k\u00ebshtu q\u00eb nuk ka dyshime p\u00ebr proceset. E keqe \u00ebsht\u00eb se kjo \u00ebsht\u00eb nj\u00eb sistem shum\u00eb i shtrenjt\u00eb, q\u00eb po ashtu \u00ebsht\u00eb jo t\u00ebr\u00ebsisht e konsoliduar n\u00eb universalitetin e saj \u2014 p\u00ebr shembull, zgjidhja p\u00ebr marketingun \u00ebsht\u00eb nj\u00eb sistem i ndar\u00eb dhe shum\u00eb i shtrenjt\u00eb.\u00a0<\/p>\n

      M\u00eb sakt\u00eb, ERP me funksione CRM<\/h3>\n

      \nK\u00ebtu gjith\u00e7ka \u00ebsht\u00eb komplekse, sepse universaliteti arrin kulmin absolut, por lindin pyetje se si t\u00eb merremi me k\u00ebt\u00eb zgjidhje. P\u00ebrshtypja e par\u00eb \u00ebsht\u00eb si t\u00eb blej\u00eb nj\u00eb Dodge RAM-3500, pastaj t\u00eb mendoj\u00eb se si t\u00eb kaloj\u00eb n\u00ebp\u00ebr rrugicat e ngushta n\u00eb zon\u00ebn e Ostozhenka, p\u00ebr shembull. Por, kjo \u00ebsht\u00eb gjithashtu perspektivat dhe mund\u00ebsit\u00eb e reja t\u00eb gjera, pra, nuk \u00ebsht\u00eb gjith\u00e7ka nj\u00eb analiz\u00eb e thjesht\u00eb. Pra, n\u00ebse nuk e dinit, nj\u00eb sistem ERP \u2014 \u00ebsht\u00eb nj\u00eb softuer q\u00eb ndihmon n\u00eb integrimin e veprimeve operacionale, prodhimit, menaxhimit t\u00eb burimeve njer\u00ebzore, menaxhimit financiar, etj. Modelet e p\u00ebrgjithshme t\u00eb t\u00eb dh\u00ebnave n\u00eb k\u00ebto sisteme ndihmojn\u00eb n\u00eb optimizimin dhe plot\u00ebsimin e burimeve n\u00eb koh\u00eb, nd\u00ebrtimin e proceseve. T\u00eb jesh nj\u00eb sistem ERP i plot\u00eb \u00ebsht\u00eb e v\u00ebshtir\u00eb, sepse kjo \u00ebsht\u00eb nj\u00eb histori p\u00ebr tender\u00ebt burokratik\u00eb, disa prodhime t\u00eb komplikuara, zbatime afatgjata dhe etj. N\u00eb t\u00eb v\u00ebrtet\u00eb, un\u00eb vet\u00eb nuk do t\u00eb doja t\u00eb lidhesha me nj\u00eb 'erp-ash' t\u00eb lodhur. Por nuk do t\u00eb refuzoja nj\u00eb magazin\u00eb, dhe ndoshta as nj\u00eb prodhimi.\u00a0<\/p>\n

      Gjith\u00e7ka q\u00eb m\u00eb nevojitet n\u00eb lidhje me 'm\u00eb jep nj\u00eb cop\u00eb nga ERP', e kam gjetur n\u00eb dy sisteme: Microsoft Dynamics CRM<\/a><\/noindex> dhe RegionSoft CRM<\/a><\/noindex>. Zgjidhja e Microsoft-it ndihmon p\u00ebr t\u00eb organizuar \u00e7do detyr\u00eb, por kjo organizim, si\u00e7 u zbulua, k\u00ebrkon shum\u00eb para, pasi CRM\/ERP \u00ebsht\u00eb universale p\u00ebr normat nd\u00ebrkomb\u00ebtare, dhe n\u00eb Rusi ka shum\u00eb specifik\u00eb dhe, si pasoj\u00eb, p\u00ebrmir\u00ebsime q\u00eb duhet t\u00eb paguhen p\u00ebr kompanit\u00eb partnere. Kur je nj\u00eb biznes i vog\u00ebl dhe e kupton madh\u00ebsin\u00eb, duket se do t\u00eb t\u00eb kalojn\u00eb. Ose ndoshta vet\u00ebm isha n\u00eb nj\u00eb humor karantine. Microsoft Dynamics CRM<\/a><\/noindex> \u2014 nj\u00eb zgjidhje interesante, q\u00eb \u00ebsht\u00eb pothuajse ERP (ajo \u00ebsht\u00eb e ndar\u00eb gjithashtu), por m\u00eb duket se kjo \u00ebsht\u00eb nj\u00eb histori p\u00ebr kompanit\u00eb e m\u00ebdha ose p\u00ebr biznesin nd\u00ebrkomb\u00ebtar. P\u00ebr her\u00eb t\u00eb par\u00eb u p\u00ebrballa me zgjidhjet e k\u00ebtij niveli dhe u befasova k\u00ebndsh\u00ebm.\u00a0<\/p>\n

      Dhe k\u00ebtu, si\u00e7 nuk \u00ebsht\u00eb e habitshme, RegionSoft CRM<\/a><\/noindex> Plot\u00ebsisht mbulon nevojat e bizneseve t\u00eb vogla (mendoj, edhe t\u00eb mesme dhe t\u00eb m\u00ebdha, por \u00e7far\u00eb t\u00eb mendojm\u00eb p\u00ebr ta \u2014 le t\u00eb mendojm\u00eb p\u00ebr ne\u2026), pasi \u00ebsht\u00eb e thjesht\u00eb, e lidhur qart\u00eb mes moduleve dhe p\u00ebrfshin gjith\u00e7ka: KPI, magazin\u00eb, prodhim, disa aspekte t\u00eb contabilitetit financiar, menaxhimin e projekteve, regjistrimin shum\u00ebmonedhor, kas\u00ebn, kartat e besnik\u00ebris\u00eb dhe m\u00eb shum\u00eb. N\u00eb p\u00ebrmbledhje, ka gjith\u00e7ka \u2014 n\u00eb fakt, gjith\u00e7ka q\u00eb mund t\u00eb shihet n\u00eb nj\u00eb sistem modern biznesi. Megjithat\u00eb, gjith\u00e7ka n\u00eb k\u00ebt\u00eb form\u00eb \u00ebsht\u00eb e disponueshme n\u00eb versionin \u201cm\u00eb t\u00eb avancuar\u201d, q\u00eb \u00ebsht\u00eb m\u00eb e shtrenjt\u00eb se konfigurimi baz\u00eb \u2014 por ndoshta disa njer\u00ebz do t\u00eb ken\u00eb mjaftuar me versionet m\u00eb pak t\u00eb avancuara. Por n\u00eb fund \u00ebsht\u00eb ndjesh\u00ebm m\u00eb e lir\u00eb se Microsoft \u2014 kjo \u00ebsht\u00eb nj\u00eb. Dhe \u00ebsht\u00eb e optimizuar 100% p\u00ebr biznesin rus, pa lidhje (por disa gj\u00ebra me p\u00ebrmir\u00ebsime, mendoj \u2014 nuk kam arritur ende deri atje). Ajo q\u00eb m\u00eb mungoi (duke iu referuar universialitetit) \u00ebsht\u00eb menaxhimi i burimeve njer\u00ebzore \u2014 duket se ka KPI, planifikim dhe flet\u00ebn e punonj\u00ebsit, por nuk ka lloje t\u00eb tilla t\u00eb regjistrimit t\u00eb stafit. Ooh, kjo \u00ebsht\u00eb nj\u00eb ankes\u00eb p\u00ebr t\u00eb gjith\u00eb.<\/p>\n

      Mendoj se k\u00ebtu gjithashtu i p\u00ebrfshij FreshOffice<\/a><\/noindex> \u2014 ai gjithashtu duket se evoluon n\u00eb drejtim t\u00eb universialitetit, edhe pse funksionalisht \u00ebsht\u00eb disi m\u00eb e varf\u00ebr.\u00a0<\/p>\n

      Kjo deg\u00eb e evolucionit drejt ERP m\u00eb duket se \u00ebsht\u00eb m\u00eb logjike dhe e sakt\u00eb p\u00ebr sistemet CRM \u2014 biznesi i vog\u00ebl dhe i mes\u00ebm ka nevoj\u00eb p\u00ebr zgjidhje t\u00eb forta universale.<\/p>\n

      M\u00eb tep\u00ebr, nj\u00eb portal korporativ me funksione CRM<\/h3>\n

      \nBitrix24<\/a><\/noindex> \u2014 nj\u00eb histori shum\u00eb e v\u00ebshtir\u00eb n\u00eb bot\u00ebn e CRM, nj\u00eb fantazm\u00eb e v\u00ebrtet\u00eb dhe nj\u00eb metamorfiz\u00eb. Nd\u00ebrsa p\u00ebr sistemet e tjera mund t\u00eb themi se jan\u00eb CRM me shtesa ose super CRM, p\u00ebr Bitrix24 do t\u00eb thosha se \u00ebsht\u00eb nj\u00eb portal korporativ me nj\u00eb modul CRM dhe elemente t\u00eb nj\u00eb rrjeti social. E ndjeni ndryshimin? N\u00eb t\u00eb tjerat duhet t\u00eb punosh, n\u00eb Bitrix duhet t\u00eb ulesh dhe t\u00eb kontrollosh \u00e7do aspekt t\u00eb pun\u00ebs. Nga nj\u00ebra an\u00eb, universialiteti k\u00ebtu \u00ebsht\u00eb n\u00eb nivelin e duhur, por nga ana tjet\u00ebr \u2014 t\u00eb gjith\u00eb k\u00ebto mjete t\u00eb portalit korporativ t\u00eb shp\u00ebrqendrojn\u00eb nga puna dhe mund t\u00eb mos arrijn\u00eb deri te CRM.\u00a0<\/p>\n

      Aprovoni, kam nj\u00eb lajm t\u00eb trishtuar p\u00ebr ju: versioni falas i Bitrix24 \u00ebsht\u00eb shum\u00eb i kufizuar, dhe kompania zgjeron mund\u00ebsit\u00eb vet\u00ebm gjat\u00eb faz\u00ebs s\u00eb testimit t\u00eb sistemit. N\u00ebse flasim seriozisht, n\u00ebse ju nevojitet Bitrix24 q\u00eb jo thjesht ruan di\u00e7ka, por punon si\u00e7 \u00ebsht\u00eb menduar, at\u00ebher\u00eb ju nevojitet plani Team, ose ndoshta edhe Company. Kjo \u00ebsht\u00eb, n\u00ebse ndonj\u00ebher\u00eb keni menduar se mund t\u00eb arrini shum\u00eb me planin baz\u00eb.\u00a0<\/p>\n

      Megjithat\u00eb, mes portaleve korporative dhe rrjeteve sociale t\u00eb pun\u00ebs, kjo \u00ebsht\u00eb nj\u00eb zgjidhje e fort\u00eb, prandaj, n\u00ebse p\u00ebrqendrimi juaj \u00ebsht\u00eb realisht te komunikimet e brendshme, kjo zgjidhje mund t'ju p\u00ebrshtatet.\u00a0<\/p>\n

      Apo, CRM\u2026?<\/h3>\n

      \nPor, \u00e7far\u00eb \u00ebsht\u00eb me t\u00eb tjer\u00ebt? Edhe t\u00eb tjer\u00ebt ishin. N\u00eb k\u00ebt\u00eb grup do t\u00eb ve\u00e7oja amoCRM<\/a><\/noindex>, CRM Biznes i Thjesht\u00eb<\/a><\/noindex>, Baza e klient\u00ebve<\/a><\/noindex>. K\u00ebto jan\u00eb sisteme CRM p\u00ebr shitje, duke qen\u00eb se amoCRM e ndjek rrept\u00ebsisht konceptin e sistemit p\u00ebr pun\u00eb me klient\u00ebt, nd\u00ebrsa dy t\u00eb tjerat jan\u00eb n\u00eb rrug\u00eb p\u00ebr t\u00eb arritur nivele universale dhe p\u00ebr t\u00eb kaluar n\u00eb nivelin ERP: Simple Business \u00ebsht\u00eb disi m\u00eb lart n\u00eb evolucion, nd\u00ebrsa KB \u00ebsht\u00eb akoma n\u00eb fillim. P\u00ebr sa i p\u00ebrket amoCRM, mund t\u00eb p\u00ebrmir\u00ebsohet me ndihm\u00ebn e add-on-ve, plug-in-ve dhe integrimeve, por mua k\u00ebto opsione m\u00eb duken t\u00eb shtrenjta dhe t\u00eb komplikuara - si administrator sistemi, nuk jam emocionalisht i gatsh\u00ebm t\u00eb merrem me nj\u00eb kaos t\u00eb till\u00eb, pagesa p\u00ebr to, etj.\u00a0\u00a0<\/p>\n

      Dukej sikur k\u00ebtu ishin, pothuajse klasike, blije CRM-n\u00eb t\u00ebnde dhe qet\u00ebsohu, Vania. Por! Pas zgjidhjeve t\u00eb p\u00ebrmendura m\u00eb lart, nuk kam d\u00ebshir\u00eb t\u00eb ndjehem modest p\u00ebr t\u00eb nj\u00ebjtat para (apo ndoshta edhe m\u00eb shum\u00eb).\u00a0<\/p>\n

      Natyrisht, nuk e konsideroj veten m\u00eb t\u00eb men\u00e7urin, prandaj kam kontroluar lista, komente dhe klasifikime t\u00eb tjera. Megjithat\u00eb, krijohej p\u00ebrshtypja se 90% e tyre ishin t\u00eb pavlera, sepse n\u00eb vendet e para nuk ishin Microsoft, as amo, as bitrix24, por disa CRM q\u00eb, madje, nuk m\u00eb ishin shfaqur me reklama p\u00ebr 5 muaj. I kam shqyrtuar, madje kam kaluar disa her\u00eb n\u00ebp\u00ebr prezantime\u2026 Vall\u00eb, \u00ebsht\u00eb serioze? P\u00ebr k\u00ebllin e k\u00ebtyre klasifikimeve t\u00eb paguara dhe t\u00eb angazhuara? Po, mir\u00eb, duhet t\u00eb mendojm\u00eb me mendjen ton\u00eb.<\/p>\n

      Dhe vazhdoj t\u00eb mendoj dhe analizoj. Para meje jan\u00eb opsionet e CRM-ve t\u00eb p\u00ebrzgjedhura, q\u00eb nuk jan\u00eb CRM, por m\u00eb shum\u00eb hyper CRM ose ultra CRM. Dhe kjo \u2018hyperfunksionalitet\u2019 - \u00ebsht\u00eb nj\u00eb kursim i shk\u00eblqyer p\u00ebr kompanin\u00eb, sepse merr gjith\u00e7ka n\u00eb nj\u00eb vend. Nga ana tjet\u00ebr, rreziku p\u00ebr t'u humbur \u00ebsht\u00eb i pranish\u00ebm\u2026 M\u00eb ishte ngarkuar t\u00eb implementoja CRM gjat\u00eb karantin\u00ebs, sepse \u00ebsht\u00eb nj\u00eb mas\u00eb e shk\u00eblqyer antikriz\u00eb, pothuajse nj\u00eb tablet\u00eb magjike, dhe madje kuptoj pse. POR! Kam humbur. Po k\u00ebrkoj nj\u00eb rrug\u00ebdalje. Do jem n\u00eb kontakt.
      \n
      Burimi:       habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

      \u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 22 \u0430\u043f\u0440\u0435\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u043d\u0430 \u0425\u0430\u0431\u0440 \u0441\u0442\u0430\u0442\u044c\u044e \u043f\u0440\u043e \u0441\u043a\u0438\u0434\u043a\u0438 \u043d\u0430 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u0422\u043e\u0433\u0434\u0430 \u043c\u043d\u0435 \u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0446\u0435\u043d\u0430 \u2014 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0439 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0439 \u0432\u044b\u0431\u043e\u0440\u0430, \u0430 \u0432\u0441\u0451 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u044f \u043b\u0435\u0433\u043a\u043e \u0440\u0435\u0448\u0443 \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u043c\u043e\u0437\u0433\u0430\u043c\u0438 \u0438 \u043e\u043f\u044b\u0442\u043e\u043c \u0441\u0438\u0441\u0430\u0434\u043c\u0438\u043d\u0430. \u0428\u0435\u0444 \u0436\u0434\u0430\u043b \u043e\u0442 \u043c\u0435\u043d\u044f \u0441\u043a\u043e\u0440\u044b\u0445 \u0447\u0443\u0434\u0435\u0441, \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0440\u0430\u0441\u0441\u0435\u043b\u0438\u0441\u044c \u0431\u0435\u0437\u0434\u0435\u043b\u044c\u043d\u0438\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043f\u043e \u0434\u043e\u043c\u0430\u043c, \u043a\u043e\u0432\u0438\u0434 \u0445\u043e\u0434\u0438\u043b \u043f\u043e \u043f\u043b\u0430\u043d\u0435\u0442\u0435, \u044f \u0432\u044b\u0431\u0438\u0440\u0430\u043b \u0441\u0438\u0441\u0442\u0435\u043c\u0443 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":92432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-92431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Sistemet CRM nuk ekzistojn\u00eb? | ProHoster","description":"P\u00ebrsh\u00ebndetje, Habr! 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