{"id":92431,"date":"2020-08-27T07:41:56","date_gmt":"2020-08-27T05:41:56","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/crm-sistemy-ne-sushhestvuyut"},"modified":"2020-08-27T07:41:56","modified_gmt":"2020-08-27T05:41:56","slug":"crm-sistemy-ne-sushhestvuyut","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/administrirovanie\/crm-sistemy-ne-sushhestvuyut","title":{"rendered":"A ekzistojn\u00eb sistemet CRM?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

P\u00ebrsh\u00ebndetje, Habr! M\u00eb 22 prill t\u00eb k\u00ebtij viti, shkrova nj\u00eb artikull n\u00eb Habr p\u00ebr uljet n\u00eb sistemet CRM. At\u00ebher\u00eb, m\u00eb dukej se \u00e7mimi ishte kritereja m\u00eb e r\u00ebnd\u00ebsishme p\u00ebr zgjedhjen, dhe gjith\u00e7ka tjet\u00ebr do ta zgjidhja leht\u00ebsisht me trurin dhe p\u00ebrvoj\u00ebn time si administrator. Shefi priste nga un\u00eb mrekulli t\u00eb shpejta, punonj\u00ebsit u shp\u00ebrndan\u00eb p\u00ebr t\u00eb punuar nga sht\u00ebpia, COVID-i qarkullonte n\u00eb planet, dhe un\u00eb po zgjidhja sistemin e \u00ebndrrave. Sot \u00ebsht\u00eb 25 gushti, dhe sistemi ende nuk \u00ebsht\u00eb zgjedhur, megjith\u00ebse favorit\u00ebt jan\u00eb p\u00ebrcaktuar. Me disa koleg\u00eb kaluam n\u00ebp\u00ebr disa dhjet\u00ebra prezantime, n\u00ebp\u00ebr megabajt letresh, bisedash dhe trafiku t\u00eb z\u00ebrit. Dhe papritmas arrita n\u00eb nj\u00eb p\u00ebrfundim interesant: CRM nuk ekziston. Asnj\u00eb. K\u00ebshtu q\u00eb, miq. Dhe kjo nuk \u00ebsht\u00eb nj\u00eb titull klikbajt, \u00ebsht\u00eb nj\u00eb v\u00ebzhgim analitik.<\/p>\n

\"A
\nVini re duar\u00ebt<\/i>
\n<\/a><\/noindex>
\nM\u00eb<\/i> postimi i par\u00eb n\u00eb Habr<\/i><\/a><\/noindex>, i shkruar n\u00eb prill, por duket si dje.<\/i><\/p>\n

Puna e madhe, vet\u00ebm nga sht\u00ebpia, vetizolimi m\u00eb dhuroi pak koh\u00eb t\u00eb tepruar \u2014 por jo sepse punoj pak, por sepse nuk kaloj af\u00ebrsisht tre or\u00eb n\u00eb rrug\u00eb. Pyetja se \u00e7far\u00eb t\u00eb b\u00ebj nuk ishte e pranishme \u2014 un\u00eb vazhdova me vullnet t\u00eb \u00e7mendur t\u00eb testoj sistemet CRM, sepse shefi im d\u00ebshiron t\u00eb dal\u00eb nga kriza t\u00eb automatizuar deri n\u00eb dh\u00ebmb\u00eb dhe t\u00eb punoj\u00eb n\u00eb nj\u00eb m\u00ebnyr\u00eb t\u00eb re. Aspiratat e tij, natyrisht, i ndaj, por t\u00eb g\u00ebrmoj n\u00eb nj\u00eb duzin\u00eb programesh \u2014 nuk \u00ebsht\u00eb nj\u00eb arg\u00ebtim i till\u00eb. Prandaj, p\u00ebr t\u00eb pasuruar jet\u00ebn time, vendosa t'i afrohem zgjedhjes nga k\u00ebndv\u00ebshtrime t\u00eb ndryshme dhe her\u00eb pas here t\u00eb shkruaj rreth v\u00ebzhgimeve k\u00ebtu, n\u00eb Habr.\u00a0<\/p>\n

Duke qen\u00eb se lista e sistemve CRM q\u00eb kam studiuar \u00ebsht\u00eb ndryshuar, do t\u00eb shtoj dhe p\u00ebrdit\u00ebsoj list\u00ebn e heronjve t\u00eb mi. Por CRM ende nuk \u00ebsht\u00eb zgjedhur dhe t\u00eb gjitha sh\u00ebnimet nuk do t\u00eb thon\u00eb pothuajse asgj\u00eb \u2014 t\u00eb gjith\u00eb n\u00ebnt\u00eb jan\u00eb t\u00eb shk\u00eblqyer, t\u00eb gjith\u00eb jan\u00eb t\u00eb mrekulluesh\u00ebm.<\/p>\n

    \n
  1. Microsoft Dynamics CRM<\/a><\/noindex> \u2014 u p\u00ebrjashtua nga lista e shkurtuar p\u00ebr shkak t\u00eb \u00e7mimeve t\u00eb larta dhe nevoj\u00ebs p\u00ebr t\u00eb bler\u00eb disa lidh\u00ebse p\u00ebr shkak t\u00eb llogaris\u00eb ruse.<\/li>\n
  2. Sales Creatio<\/a><\/noindex> \u2014 u p\u00ebrjashtua nga lista e shkurtuar p\u00ebr shkak t\u00eb \u00e7mimeve t\u00eb tep\u00ebrta dhe nevoj\u00ebs p\u00ebr t\u00eb bler\u00eb nj\u00eb version shtes\u00eb p\u00ebr disa funksione.\u00a0<\/li>\n
  3. Bitrix24<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurtuar.<\/b><\/li>\n
  4. amoCRM<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurtuar.<\/b><\/li>\n
  5. RegionSoft CRM<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurtuar.<\/b><\/li>\n
  6. CRM Biznesi i Thjesht\u00eb<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurtuar.<\/b><\/li>\n
  7. Baza e klient\u00ebve <\/a><\/noindex>\u2014 jan\u00eb eliminuar nga lista e shkurt\u00ebr p\u00ebr shkak t\u00eb funksionaliteteve modeste dhe disa karakteristikave teknike q\u00eb nuk m\u00eb p\u00eblqyen<\/li>\n
  8. Megaplan<\/a><\/noindex> \u2014 jan\u00eb eliminuar nga lista e shkurt\u00ebr, pasi humbi ndaj konkurrent\u00ebve n\u00eb t\u00eb nj\u00ebjt\u00ebn \u00ablig\u00eb n\u00ebn shenj\u00ebn 1C\u00bb\u00a0\u00a0<\/li>\n
  9. FreshOffice<\/a><\/noindex> \u2014 n\u00eb list\u00ebn e shkurtuar.<\/b><\/li>\n<\/ol>\n

    \nIshin edhe rreth pes\u00eb CRM t\u00eb tjera, por ato ishin n\u00eb\u2026 thjesht\u2026 t\u00eb pap\u00ebrshtatshme, zgjidhje mjaft t\u00eb papjekura, t\u00eb cilat humbin t\u00ebrheqjen menj\u00ebher\u00eb pas shqyrtimit + dy zgjidhje t\u00eb importeve ran\u00eb p\u00ebr shkak t\u00eb lokalizimit t\u00eb gabuar. Por n\u00ebse mendoni se pes\u00eb sisteme n\u00eb list\u00ebn e shkurt\u00ebr e b\u00ebjn\u00eb jet\u00ebn m\u00eb t\u00eb leht\u00eb, e keni gabim \u2014 un\u00eb tashm\u00eb e di se vuajtjet e zgjedhjes do t\u00eb zgjasin, sepse k\u00ebrkesat po rriten dhe, duke realizuar se k\u00ebta pretendues mund t\u00eb b\u00ebjn\u00eb shum\u00eb, vendosa t\u00eb kaloj n\u00eb disa raunde t\u00eb tjera negociatash.<\/p>\n

    Pra, v\u00ebzhgimi im i ri: CRM n\u00eb Rusi\u2026 nuk ka! N\u00ebse i referohemi p\u00ebrkufizimit t\u00eb rrept\u00eb t\u00eb sistemit CRM, nuk ka asnj\u00eb n\u00eb list\u00ebn time.<\/p>\n

    N\u00eb fakt, tani po pak g\u00ebnjej: asnj\u00eb nga zgjidhjet e zgjedhura nuk mund t\u00eb quhet as ERP, as CRM, as BPM. K\u00ebto jan\u00eb zgjidhje universale me nj\u00eb sasi t\u00eb madhe funksionalitetesh.\u00a0<\/p>\n

    N\u00eb p\u00ebrmbledhje, n\u00eb tem\u00eb.<\/p>\n

    Imazhi i CRM n\u00eb vakuum<\/h2>\n

    <\/p>\n

    \u00c7far\u00eb \u00ebsht\u00eb CRM?<\/h3>\n

    \nT\u00eb marrim p\u00ebrkufizimin nga Wikipedia: sistemi i menaxhimit t\u00eb marr\u00ebdh\u00ebnieve me klient\u00ebt<\/strong> (CRM, sistemi CRM, shkurtim nga anglishtja Customer Relationship Management) \u2013 nj\u00eb softuer aplikativ p\u00ebr organizatat, i destinuar p\u00ebr automatizimin e strategjive t\u00eb nd\u00ebrveprimit me klient\u00ebt, p\u00ebrfshir\u00eb rritjen e nivelit t\u00eb shitjeve, optimizimin e marketingut dhe p\u00ebrmir\u00ebsimin e sh\u00ebrbimit ndaj klient\u00ebve duke ruajtur informacionin mbi klient\u00ebt dhe historin\u00eb e marr\u00ebdh\u00ebnieve me ta, duke vendosur dhe p\u00ebrmir\u00ebsuar proceset e biznesit dhe duke analizuar rezultatet pasuese.<\/p>\n

    K\u00ebshtu, mund t\u00eb identifikohen disa karakteristika tipike t\u00eb sistemit CRM.<\/p>\n

      \n
    1. Ai automatizon strategjin\u00eb \u2013 pra, z\u00ebvend\u00ebson nj\u00eb pjes\u00eb t\u00eb proceseve rutin\u00eb me veprime t\u00eb programueshme nga makineria dhe ofron nd\u00ebrfaqe p\u00ebr pun\u00eb t\u00eb shpejt\u00eb dhe produktive gjat\u00eb gjith\u00eb ciklit t\u00eb pun\u00ebs me klient\u00ebt.<\/li>\n
    2. Ai \u00ebsht\u00eb i orientuar drejt shitjeve, marketingut dhe mb\u00ebshtetjes \u2013 CRM punon me t\u00eb gjitha aspektet e aktivitetit tregtar t\u00eb kompanis\u00eb. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb t\u00eb gjith\u00eb tre ndarjet t\u00eb ken\u00eb qasje n\u00eb informacionin n\u00eb CRM.<\/li>\n
    3. Ajo ruan informacionin e akumuluar - n\u00eb DB ruhen, procesohen dhe ruhet informacioni mbi transaksionet, klient\u00ebt, ngjarjet ky\u00e7e dhe t\u00eb tjera.<\/li>\n
    4. Ajo \u00ebsht\u00eb e orientuar drejt analiz\u00ebs s\u00eb rezultateve - p\u00ebrmes akumulimit dhe ruajtjes s\u00eb informacionit, sistemi CRM ofron funksione analitike.<\/li>\n<\/ol>\n

      \nJa, shihni si e formula m\u00eb inteligjente - e gjitha \u00ebsht\u00eb sepse kisha d\u00ebgjuar nj\u00eb duzin\u00eb prezantimesh p\u00ebr CRM, lexova gjysm\u00ebn e Internetit dhe u futa n\u00eb tem\u00eb. T\u00eb gjitha zgjidhjet q\u00eb p\u00ebrmenden kan\u00eb k\u00ebto karakteristika, por n\u00eb shumic\u00ebn e tyre, ato jan\u00eb vet\u00ebm nj\u00eb pjes\u00eb e vog\u00ebl e t\u00ebr\u00eb funksionalitetit.<\/p>\n

      Si e shikoja CRM para se t\u00eb futesha thell\u00eb n\u00eb tem\u00eb<\/h4>\n

      \nN\u00eb kompanin\u00eb time, shit\u00ebsit dhe menaxher\u00ebt jan\u00eb mjaft pasiv\u00eb n\u00eb lidhje me softuerin - nuk \u00ebsht\u00eb kjo pun\u00eb e aristokrat\u00ebve. Prandaj, k\u00ebrkesat tona ishin mesatare: i nxora ato p\u00ebrmes nj\u00eb presioni t\u00eb duksh\u00ebm. Megjithat\u00eb, un\u00eb dhe shefi im e shihnim qart\u00eb: klienti erdhi, u regjistrua n\u00eb CRM, pastaj u telefonua nga CRM, aty u bashkuan dokumentet, shikonim sa faza kishte kaluar, u mbyll transaksioni. M\u00eb pas analizuam fazat, t\u00eb premtonim ata q\u00eb meritonin, t\u00eb qortonim ata q\u00eb duhej, procesi u optimizua, bravo. P\u00ebr ne CRM ishte nj\u00eb sistem p\u00ebr shitje.<\/p>\n

      Si e shoh CRM pas gati 5 muajsh pune analitike<\/h4>\n

      \nNdoshta, po t\u00eb kisha filluar me amoCRM, nuk do t\u00eb kishte kuptoja se \u00e7far\u00eb po ndodh me tregun e CRM-ve, sepse ajo p\u00ebrputhej pik\u00ebrisht me pritjet e mia. Do ta kisha bler\u00eb, pastaj licencat e \u00abMoj sklad\u00bb, pastaj disa add-ons dhe do t\u00eb mendoja se isha nj\u00eb automatizues i shk\u00eblqyer. Sidomos q\u00eb partner\u00ebt e k\u00ebsaj sistemi q\u00eb telefononin pa pushim, v\u00ebrtet nuk lejonin t\u00eb mendoja p\u00ebr zgjidhje t\u00eb tjera.\u00a0<\/p>\n

      Por si\u00e7 ndodhi, fillova me Microsoft Dynamics CRM<\/a><\/noindex> dhe kjo zgjidhje, p\u00ebrkund\u00ebr v\u00ebshtir\u00ebsive dhe \u00e7mimeve, krijoi nj\u00eb nivel tjet\u00ebr, ose m\u00eb sakt\u00eb, ngriti mendimin e par\u00eb: \u00abPo, ndoshta nuk kam nevoj\u00eb t\u00eb blej edhe nj\u00eb program p\u00ebr magazin\u00ebn?\u00bb Dhe gjeta zgjidhje me magazin\u00eb \u00abn\u00eb bordin\u00bb, plot kat\u00ebr! Pastaj, pas d\u00ebgjimit t\u00eb prezantimeve t\u00eb CRM-ve t\u00eb tjera, duke q\u00ebndruar pas shpine t\u00eb koleges sime, kuptova se CRM-t\u00eb moderne jan\u00eb me t\u00eb v\u00ebrtet\u00eb sisteme multifunksionale, q\u00eb mund t\u00eb b\u00ebjn\u00eb shum\u00eb. Por\u2026 a \u00ebsht\u00eb kjo nj\u00eb CRM? A do t\u00eb kemi hiper-automatizim n\u00eb nj\u00eb biznes q\u00eb priste automatizimin e shitjeve, por mori gjith\u00e7ka menj\u00ebher\u00eb? A \u00ebsht\u00eb e nevojshme, kjo automatizim? Koka ime \u00ebsht\u00eb e mbushur me mendime - gjat\u00eb gjith\u00eb jet\u00ebs sime si administrator dhe menaxher, nuk kam menduar aq shum\u00eb p\u00ebr programet!\u00a0\u00a0\u00a0<\/p>\n

      N\u00ebse ndodh ndonj\u00eb gj\u00eb, un\u00eb po zgjedh nj\u00eb CRM jo p\u00ebr ndonj\u00eb korporat\u00eb, por p\u00ebr nj\u00eb kompani t\u00eb vog\u00ebl q\u00eb merret me shitje n\u00eb shumic\u00eb t\u00eb produkteve t\u00eb zakonshme n\u00eb B2B. Ne jemi gjithsej 17, por CRM na nevojitet \u00e7do nj\u00ebsie - p\u00ebr arsye t\u00eb ndryshme. Pse at\u00ebher\u00eb po mundohem kaq shum\u00eb? Pranohem, p\u00ebr inisiativ\u00ebn time: dua t\u00eb gjej nj\u00eb zgjidhje v\u00ebrtet optimale me nj\u00eb \u00e7mim t\u00eb arsyesh\u00ebm dhe me minimumin e punimeve shtes\u00eb. Nj\u00eb \u00ebnd\u00ebrrimtar!<\/p>\n

      Ja \u00e7far\u00eb CRM - jo CRM kam identifikuar.<\/p>\n

      M\u00eb shum\u00eb, BPM me funksione CRM<\/h3>\n

      \nN\u00eb fakt, p\u00ebrpiqesha t\u00eb evitonte zgjidhjet me BPM n\u00eb bordin e saj, sidomos n\u00eb notacionin BPMN. S\u00eb pari, nuk e shoh se si mund t\u00eb ndihmojm\u00eb n\u00eb nd\u00ebrtimin e proceseve t\u00eb biznesit n\u00eb kompani; s\u00eb dyti, ekipi im \u00ebsht\u00eb i till\u00eb: un\u00eb, shefi dhe nj\u00eb turm\u00eb nga departamenti komerciale dhe shitjeve, t\u00eb cil\u00ebt madje kan\u00eb frik\u00eb nga Excel, jo m\u00eb BPMN. Megjithat\u00eb, gjat\u00eb testimit t\u00eb CRM-s\u00eb (dhe kemi provuar 17, disa prej t\u00eb cilave ran\u00eb q\u00eb n\u00eb telefonat\u00ebn e par\u00eb), kuptova se proceset n\u00eb sistemin CRM (nuk \u00ebsht\u00eb CRM?) duhet t\u00eb ekzistojn\u00eb, sepse kjo e thjeshton ndjesh\u00ebm jet\u00ebn e menaxher\u00ebve: imagjinoni, e dini sakt\u00ebsisht se \u00e7far\u00eb duhet b\u00ebr\u00eb, kush dhe kur duhet ta b\u00ebj at\u00eb; gjith\u00e7ka \u00ebsht\u00eb e shkruar, ju njofton dhe d\u00ebrgon letra. Nj\u00eb histori e mrekullueshme, t\u00eb cil\u00ebn mund ta mb\u00ebshtillni n\u00eb \u00e7do marr\u00ebveshje, p\u00ebrfundimi i kontrat\u00ebs, procesin e pun\u00ebsimit dhe trajnimit, ngarkimin, promovimin, \u00e7far\u00eb t\u00eb doni.<\/p>\n

      Po, proceset e biznesit n\u00eb nj\u00eb implementim t\u00eb mir\u00eb jan\u00eb t\u00eb pranishme n\u00eb disa zgjidhje n\u00eb treg. Nga ato q\u00eb ne po shqyrtojm\u00eb s\u00eb bashku, proceset n\u00eb notacionin BPMN 2.0 jan\u00eb n\u00eb Sales Creatio<\/a><\/noindex>, n\u00eb forma t\u00eb natyrshme t\u00eb ndryshme, m\u00eb p\u00eblqyen proceset e biznesit n\u00eb RegionSoft CRM<\/a><\/noindex> dhe Bitrix24<\/a><\/noindex> \u2014 ata, n\u00ebse shprehemi figurativisht, jan\u00eb njer\u00ebzore dhe t\u00eb qart\u00eb. Jo, nuk kam shpres\u00eb q\u00eb menaxheri i shitjeve t\u00eb plehrave, Ivan, do t\u00eb mund t'i trajtoj\u00eb ato, padyshim, \u2014 por jam i sigurt se ai do t\u00eb kuptoj\u00eb leht\u00ebsisht se si t\u00eb punoj\u00eb me zinxhir\u00ebt e konfiguruar n\u00eb sisteme. P.S. Konsulent\u00ebt e amoCRM po e promovojn\u00eb me ngulm iden\u00eb se shporta e shitjeve \u00ebsht\u00eb nj\u00eb proces biznesi \u2014 k\u00ebtu nuk ka diskutim, por ky \u00ebsht\u00eb nj\u00eb proces; p\u00ebr t\u00eb ngritur proceset e tjera mbi t\u00eb, nevojitet t\u00eb blini nj\u00eb zgjidhje t\u00eb shtrenjt\u00eb t\u00eb pal\u00ebs s\u00eb tret\u00eb dhe nj\u00eb lit\u00ebr me t\u00eb, p\u00ebr t\u00eb kuptuar, ose partner\u00ebt vet\u00eb do ta rregullojn\u00eb procesin n\u00eb k\u00ebt\u00eb gj\u00eb, por me kosto t\u00eb lart\u00eb.<\/p>\n

      Prandaj, n\u00eb k\u00ebt\u00eb kategori, do t'i jap p\u00ebrpar\u00ebsi Sales Creatio<\/a><\/noindex> \u2014 kjo \u00ebsht\u00eb nj\u00eb zgjidhje, e cila \u00ebsht\u00eb drejtp\u00ebrdrejt e dizajnuar p\u00ebr proceset biznesore, midis t\u00eb cilave ka edhe struktura t\u00eb gatshme. N\u00eb fakt, prodhimi m\u00eb par\u00eb quhej bpm\u2019online, prandaj nuk ka dyshim p\u00ebr proceset. E keqe \u00ebsht\u00eb se kjo \u00ebsht\u00eb nj\u00eb sistem shum\u00eb i shtrenjt\u00eb, i cili gjithashtu \u00ebsht\u00eb i ndar\u00eb n\u00eb univerzalitetin e tij \u2014 p\u00ebr shembull, zgjidhja p\u00ebr marketingun \u00ebsht\u00eb nj\u00eb sistem i ve\u00e7ant\u00eb dhe t\u00eb kushtuesh\u00ebm.\u00a0<\/p>\n

      M\u00eb shum\u00eb, ERP me funksione CRM<\/h3>\n

      \nK\u00ebtu \u00ebsht\u00eb gjith\u00e7ka e komplikuar, sepse universialiteti arrin nj\u00eb kulm absolut, por lindin pyetje se si ta menaxhosh k\u00ebt\u00eb zgjidhje. Nj\u00eb p\u00ebrshtypje e par\u00eb \u00ebsht\u00eb si t\u00eb blesh nj\u00eb Dodge RAM-3500 dhe pastaj t\u00eb mendosh se si t\u00eb kalosh n\u00ebp\u00ebr rrug\u00ebt e ngushta n\u00eb zon\u00ebn e Osto\u017eenk\u00ebs, p\u00ebr shembull. Por kjo \u00ebsht\u00eb gjithashtu perspektiv\u00eb dhe mund\u00ebsi t\u00eb reja t\u00eb gjera, k\u00ebshtu q\u00eb gj\u00ebrat nuk jan\u00eb aq t\u00eb thjeshta. Pra, n\u00ebse nuk e dinit, nj\u00eb sistem ERP \u00ebsht\u00eb nj\u00eb program q\u00eb ndihmon n\u00eb integrimin e veprimtaris\u00eb operative, prodhimit, menaxhimit t\u00eb stafit, menaxhimit financiar etj. Modeli i p\u00ebrgjithsh\u00ebm i t\u00eb dh\u00ebnave n\u00eb k\u00ebto sisteme ndihmon n\u00eb optimizimin dhe plot\u00ebsimin e burimeve n\u00eb koh\u00eb, si dhe n\u00eb nd\u00ebrtimin e proceseve. T\u00eb jesh nj\u00eb sistem ERP i plot\u00eb \u00ebsht\u00eb e v\u00ebshtir\u00eb, sepse kjo \u00ebsht\u00eb nj\u00eb histori p\u00ebr tender t\u00eb byrokracis\u00eb, disa procese t\u00eb komplikuara, implementime t\u00eb gjata dhe t\u00eb shkall\u00ebzuara etj. Po t\u00eb jem i sinqert\u00eb, nuk do t\u00eb doja t\u00eb lidhja me nj\u00eb 'erp-shnik' t\u00eb lodhur q\u00eb \u00ebsht\u00eb m\u00ebsuar me k\u00ebt\u00eb. Por nga ana e magazin\u00ebs nuk do t\u00eb heqja dor\u00eb, dhe ndoshta as nga prodhimi.\u00a0<\/p>\n

      Gjith\u00e7ka q\u00eb m\u00eb nevojitet nga pik\u00ebpamja e 'm\u00eb jep nj\u00eb cop\u00eb nga ERP', e kam gjetur n\u00eb dy sisteme: Microsoft Dynamics CRM<\/a><\/noindex> dhe RegionSoft CRM<\/a><\/noindex>. Zgjidhja e Microsoft-it \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr \u00e7do detyr\u00eb, por ka treguar se nd\u00ebrtimi i saj k\u00ebrkon shum\u00eb para, pasi CRM \/ ERP \u00ebsht\u00eb universale p\u00ebr normat nd\u00ebrkomb\u00ebtare, nd\u00ebrsa n\u00eb Rusi ka shum\u00eb specifika dhe si rezultat, ndryshime p\u00ebr t\u00eb cilat duhet paguar kompanit\u00eb partnere. Kur je nj\u00eb biznes i vog\u00ebl dhe kupton shkall\u00ebn, duket se do t\u00eb t\u00eb shkelin. Ose ndoshta ishte nj\u00eb humor karantine q\u00eb kisha. Microsoft Dynamics CRM<\/a><\/noindex> \u2014 nj\u00eb zgjidhje interesante, e cila vet\u00eb \u00ebsht\u00eb pothuajse ERP (mund t\u00eb merret edhe ve\u00e7mas), por m\u00eb duket se kjo \u00ebsht\u00eb nj\u00eb histori p\u00ebr kompani t\u00eb m\u00ebdha ose p\u00ebr biznes nd\u00ebrkomb\u00ebtar. E kam hasur p\u00ebr her\u00eb t\u00eb par\u00eb me zgjidhjet e k\u00ebtij niveli dhe isha shum\u00eb i surprizuar.\u00a0<\/p>\n

      Dhe k\u00ebtu, sa \u00e7uditshme q\u00eb \u00ebsht\u00eb, RegionSoft CRM<\/a><\/noindex> ndihmon shum\u00eb n\u00eb p\u00ebrmbushjen e nevojave t\u00eb bizneseve t\u00eb vogla (mendoj, edhe p\u00ebr ato t\u00eb mesme dhe t\u00eb m\u00ebdha, por \u00e7far\u00eb mendimi t\u00eb kemi p\u00ebr ta - le t\u00eb mendojn\u00eb p\u00ebr ne...), pasi \u00ebsht\u00eb e thjesht\u00eb, e lidhur qart\u00eb mes moduleve dhe p\u00ebrfshin gjith\u00e7ka: KPI, magazin\u00ebn, prodhimin, disa aspekte t\u00eb kontabilitetit financiar, menaxhimin e projekteve, llogarin\u00eb n\u00eb shum\u00eb valuta, ark\u00ebtimin, kartat e besnik\u00ebris\u00eb dhe m\u00eb shum\u00eb. N\u00eb p\u00ebrmbledhje, ka gjith\u00e7ka - \u00e7do gj\u00eb q\u00eb mund t\u00eb shihet n\u00eb nj\u00eb sistem modern biznesi. E v\u00ebrteta \u00ebsht\u00eb se krejt kjo \u00ebsht\u00eb n\u00eb dispozitiven m\u00eb t\u00eb avancuar, e cila \u00ebsht\u00eb m\u00eb e shtrenjt\u00eb se konfigurimi baz\u00eb - por ndoshta dikujt i mjafton ndonj\u00eb version m\u00eb pak t\u00eb avancuar. Megjithat\u00eb, n\u00eb fund t\u00eb fundit \u00ebsht\u00eb ndjesh\u00ebm m\u00eb e lir\u00eb se Microsoft \u00ebsht\u00eb - e para dhe \u00ebsht\u00eb p\u00ebrshtatur 100% p\u00ebr biznesin rus, pa konektor\u00eb (por ndoshta disa gj\u00ebra k\u00ebrkojn\u00eb p\u00ebrmir\u00ebsime, mendoj - ende nuk kam arritur atje). Por ajo q\u00eb m\u00eb ka munguar (n\u00ebse jemi duke u drejtuar drejt universalitetit) \u00ebsht\u00eb menaxhimi i stafit - duket se ka KPI, planifikim dhe kartel\u00eb t\u00eb punonj\u00ebsit, por nuk ka asnj\u00eb sistem p\u00ebr regjistrimin e punonj\u00ebsve. P\u00ebr nj\u00eb rast t\u00eb till\u00eb, kjo \u00ebsht\u00eb nj\u00eb kritik\u00eb p\u00ebr t\u00eb gjith\u00eb.<\/p>\n

      Ndoshta, k\u00ebtu do ta p\u00ebrfshij FreshOffice<\/a><\/noindex> \u2014 ai gjithashtu duket se evoluon drejt universalitetit, megjith\u00ebse pak m\u00eb i varf\u00ebr n\u00eb funksionalitet.\u00a0<\/p>\n

      Ky lloj dege evolucioni drejt ERP duket m\u00eb logjika dhe e drejt\u00eb p\u00ebr sistemet CRM - bizneset e vogla dhe t\u00eb mesme kan\u00eb nevoj\u00eb p\u00ebr zgjidhje t\u00eb forta dhe universale.<\/p>\n

      M\u00eb shum\u00eb, nj\u00eb portal korporate me funksione CRM<\/h3>\n

      \nBitrix24<\/a><\/noindex> \u2014 nj\u00eb histori shum\u00eb e komplikuar n\u00eb bot\u00ebn e CRM, nj\u00eb fantazm\u00eb e v\u00ebrtet\u00eb dhe nj\u00eb p\u00ebrbind\u00ebsh. N\u00ebse p\u00ebr sistemet e tjera mund t\u00eb them se jan\u00eb CRM me shtesa ose super CRM, p\u00ebr Bitrix24 do t\u00eb thosha se \u00ebsht\u00eb nj\u00eb portal korporate me nj\u00eb modul CRM dhe elemente t\u00eb nj\u00eb rrjeti social. E ndjeni diferenc\u00ebn? N\u00eb t\u00eb tjerat duhet t\u00eb punosh, nd\u00ebrsa n\u00eb Bitrix duhet t\u00eb ulesh dhe t\u00eb kontrollosh t\u00eb gjitha an\u00ebt e pun\u00ebs. Nga nj\u00ebra an\u00eb, universaliteti k\u00ebtu \u00ebsht\u00eb n\u00eb nivelin e duhur, nga ana tjet\u00ebr - t\u00eb gjitha k\u00ebto mjete t\u00eb portalit korporate shp\u00ebrqendrojn\u00eb nga puna dhe ndoshta nuk arrin t\u00eb merret me CRM.\u00a0<\/p>\n

      P\u00ebr t\u00eb th\u00ebn\u00eb t\u00eb drejt\u00ebn, kam nj\u00eb lajm t\u00eb keq p\u00ebr ju: Bitrix24 i lir\u00eb \u00ebsht\u00eb nj\u00eb version shum\u00eb i kufizuar, nga i cili kompanit\u00eb shpesh dalin n\u00eb faz\u00ebn e testimit t\u00eb sistemit. N\u00ebse keni nevoj\u00eb p\u00ebr nj\u00eb Bitrix24 q\u00eb nuk thjesht ruan informacion, por funksionon ashtu si\u00e7 \u00ebsht\u00eb menduar, at\u00ebher\u00eb ju nevojitet plani Ekip, ose ndoshta edhe ai i Kompanis\u00eb. Kjo, n\u00ebse ndoshta jeni duke menduar se mund t\u00eb shkoni shum\u00eb larg me versionin pa pages\u00eb.\u00a0<\/p>\n

      Megjithat\u00eb, midis portaleve t\u00eb korporatave dhe rrjeteve sociale punuese, ky \u00ebsht\u00eb nj\u00eb zgjidhje e fort\u00eb, prandaj, n\u00ebse keni nj\u00eb fokus tek komunikimet e brendshme, ky zgjidhje mund t'ju p\u00ebrfitoj\u00eb.\u00a0<\/p>\n

      Mbase, CRM\u2026?<\/h3>\n

      \nPor si q\u00ebndron me t\u00eb tjer\u00ebt? T\u00eb tjer\u00ebt ishin gjithashtu. N\u00eb k\u00ebt\u00eb grup do t\u00eb p\u00ebrfshij amoCRM<\/a><\/noindex>, CRM Biznesi i Thjesht\u00eb<\/a><\/noindex>, Baza e klient\u00ebve<\/a><\/noindex>. K\u00ebto jan\u00eb sisteme CRM p\u00ebr shitje, ku amoCRM e ruan skem\u00ebn e sistemit p\u00ebr pun\u00eb me klient\u00ebt, nd\u00ebrsa dy t\u00eb tjerat po shkojn\u00eb drejt nj\u00eb zgjidhjeje universale dhe nivelit ERP: Biznesi i Thjesht\u00eb \u00ebsht\u00eb pak m\u00eb zhvilluar, nd\u00ebrsa KB \u00ebsht\u00eb ende n\u00eb fillim. P\u00ebr ta th\u00ebn\u00eb k\u00ebt\u00eb, amoCRM mund t\u00eb p\u00ebrmir\u00ebsohet me pages\u00eb me ndihm\u00ebn e shtesave, plugins dhe integrimeve, por k\u00ebto mund\u00ebsi m\u00eb duken t\u00eb shtrenjta dhe t\u00eb komplikuara \u2014 un\u00eb si administrator i sistemit moral nuk jam gati t\u00eb mbaj p\u00ebrgjegj\u00ebsi p\u00ebr nj\u00eb kaos t\u00eb till\u00eb, pagesat e tij etj.\u00a0\u00a0<\/p>\n

      Duket se k\u00ebtu jan\u00eb, pothuajse klasike, blej CRM-n\u00eb t\u00ebnde dhe qet\u00ebsohu, Vanya. Por! Pas zgjidhjeve t\u00eb lartp\u00ebrmendura, di\u00e7ka nuk d\u00ebshiroj t\u00eb komprovohem p\u00ebr t\u00eb nj\u00ebjtat para (madje ndonj\u00ebher\u00eb m\u00eb shum\u00eb).\u00a0<\/p>\n

      Sigurisht, nuk e konsideroj veten m\u00eb t\u00eb zgjuarin, prandaj kam par\u00eb lista t\u00eb huaja, komente, vler\u00ebsime. E v\u00ebrteta \u00ebsht\u00eb se krijohet p\u00ebrshtypja se 90% e tyre jan\u00eb llom, sepse n\u00eb vendet e para nuk \u00ebsht\u00eb Microsoft, nuk \u00ebsht\u00eb amo, nuk \u00ebsht\u00eb bitrix24, por disa CRM q\u00eb as q\u00eb m\u00eb jan\u00eb reklamuar p\u00ebr 5 muaj. I kam shqyrtuar, madje kam kaluar disa her\u00eb n\u00ebp\u00ebr prezantime... A \u00ebsht\u00eb serioze? P\u00ebr k\u00eb llogariten k\u00ebto vler\u00ebsime t\u00eb fryra dhe t\u00eb paguara? Po mir\u00eb, duhet t\u00eb mendoj me mendjen time.<\/p>\n

      Dhe vazhdoj t\u00eb mendoj dhe analizo. Para meje jan\u00eb mund\u00ebsit\u00eb e CRM-ve t\u00eb p\u00ebrzgjidhura, q\u00eb nuk jan\u00eb CRM, por m\u00eb shum\u00eb hip\u00ebr CRM ose ultra CRM. Dhe kjo \"hiperfunksionalitet\" \u00ebsht\u00eb nj\u00eb kursim i shk\u00eblqyer p\u00ebr kompanin\u00eb, sepse merr gjith\u00e7ka n\u00eb nj\u00eb vend. Por nga ana tjet\u00ebr, ka rrezik t\u00eb humbas\u00ebsh, t\u00eb ngat\u00ebrrohesh... M\u00eb \u00ebsht\u00eb ngarkuar t\u00eb implementoj CRM gjat\u00eb karantin\u00ebs, sepse \u00ebsht\u00eb nj\u00eb mas\u00eb e shk\u00eblqyer antikriz\u00eb, pothuajse si nj\u00eb tablet\u00eb magjike dhe madje e kuptoj pse. POR! U ngat\u00ebrrova. Po k\u00ebrkoj nj\u00eb dalje. Do jem n\u00eb kontakt.
      \n
      Burimi:       habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

      \u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 22 \u0430\u043f\u0440\u0435\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u043d\u0430 \u0425\u0430\u0431\u0440 \u0441\u0442\u0430\u0442\u044c\u044e \u043f\u0440\u043e \u0441\u043a\u0438\u0434\u043a\u0438 \u043d\u0430 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u0422\u043e\u0433\u0434\u0430 \u043c\u043d\u0435 \u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0446\u0435\u043d\u0430 \u2014 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0439 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0439 \u0432\u044b\u0431\u043e\u0440\u0430, \u0430 \u0432\u0441\u0451 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u044f \u043b\u0435\u0433\u043a\u043e \u0440\u0435\u0448\u0443 \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u043c\u043e\u0437\u0433\u0430\u043c\u0438 \u0438 \u043e\u043f\u044b\u0442\u043e\u043c \u0441\u0438\u0441\u0430\u0434\u043c\u0438\u043d\u0430. \u0428\u0435\u0444 \u0436\u0434\u0430\u043b \u043e\u0442 \u043c\u0435\u043d\u044f \u0441\u043a\u043e\u0440\u044b\u0445 \u0447\u0443\u0434\u0435\u0441, \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0440\u0430\u0441\u0441\u0435\u043b\u0438\u0441\u044c \u0431\u0435\u0437\u0434\u0435\u043b\u044c\u043d\u0438\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043f\u043e \u0434\u043e\u043c\u0430\u043c, \u043a\u043e\u0432\u0438\u0434 \u0445\u043e\u0434\u0438\u043b \u043f\u043e \u043f\u043b\u0430\u043d\u0435\u0442\u0435, \u044f \u0432\u044b\u0431\u0438\u0440\u0430\u043b \u0441\u0438\u0441\u0442\u0435\u043c\u0443 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":92432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-92431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47A nuk ekzistojn\u00eb sistemet CRM? | ProHoster","description":"P\u00ebrsh\u00ebndetje, Habr! 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