{"id":99368,"date":"2021-03-06T10:22:43","date_gmt":"2021-03-06T08:22:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/eff-schitaet-chto-zamena-otslezhivayushhih-cookie-na-floc-mozhet-privesti-k-novym-problemam"},"modified":"2021-03-06T10:22:43","modified_gmt":"2021-03-06T08:22:43","slug":"eff-schitaet-chto-zamena-otslezhivayushhih-cookie-na-floc-mozhet-privesti-k-novym-problemam","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/eff-schitaet-chto-zamena-otslezhivayushhih-cookie-na-floc-mozhet-privesti-k-novym-problemam","title":{"rendered":"EFF vler\u00ebson se z\u00ebvend\u00ebsimi i Cookie-ve t\u00eb gjurmimit me FLoC mund t\u00eb sjell\u00eb probleme t\u00eb reja","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
Organizata p\u00ebr t\u00eb drejtat digjitale EFF (Electronic Frontier Foundation) ka kritikuar API-n FLoC, t\u00eb promovuar nga Google si pjes\u00eb e nism\u00ebs Privacy Sandbox. Kujtojm\u00eb se n\u00eb Chrome 89 ka nisur zbatimi eksperimental i nj\u00eb serie API-sh q\u00eb mund t\u00eb z\u00ebvend\u00ebsojn\u00eb Cookie-t e pal\u00ebve t\u00eb treta t\u00eb p\u00ebrdorura p\u00ebr gjurmimin e l\u00ebvizjeve t\u00eb p\u00ebrdoruesve. N\u00eb t\u00eb ardhmen, Google planifikon t\u00eb heq\u00eb dor\u00eb plot\u00ebsisht nga p\u00ebrdorimi i Cookie-ve p\u00ebr gjurmim dhe t\u00eb nd\u00ebrpres\u00eb n\u00eb Chrome mb\u00ebshtetjen p\u00ebr Cookie-t e pal\u00ebve t\u00eb treta q\u00eb vendosen gjat\u00eb qasjes n\u00eb sajte t\u00eb ndryshme nga domeni i faqes aktuale. <\/p>\n
API FLoC (Federated Learning of Cohorts) \u00ebsht\u00eb krijuar p\u00ebr t\u00eb p\u00ebrcaktuar kategorin\u00eb e interesave t\u00eb p\u00ebrdoruesit pa identifikim individual dhe pa lidhje me historin\u00eb e vizitave n\u00eb sitet specifike. FLoC lejon grupimin e p\u00ebrdoruesve me interesa t\u00eb ngjashme, pa identifikimin e individ\u00ebve t\u00eb ve\u00e7ant\u00eb. Interesat e p\u00ebrdoruesit p\u00ebrcaktohen p\u00ebrmes \"kohortave\", etiketave t\u00eb shkurtra q\u00eb p\u00ebrshkruajn\u00eb grupe t\u00eb ndryshme interesash. Kohortat llogariten n\u00eb an\u00ebn e shfletuesit p\u00ebrmes aplikimit t\u00eb algoritmeve t\u00eb m\u00ebsimit t\u00eb makineris\u00eb ndaj t\u00eb dh\u00ebnave t\u00eb historis\u00eb s\u00eb vizitave dhe p\u00ebrmbajtjes q\u00eb hapet n\u00eb shfletues. Detajet mbeten n\u00eb an\u00ebn e p\u00ebrdoruesit, dhe jasht\u00eb transmetohen vet\u00ebm informacionet e p\u00ebrgjithshme mbi kohortat, q\u00eb reflektojn\u00eb interesat dhe lejojn\u00eb shfaqjen e reklamave relevante pa ndjekur p\u00ebrdoruesin specifik. <\/p>\n
Sipas EFF, API-ja e propozuar mund t\u00eb z\u00ebvend\u00ebsoj\u00eb nj\u00eb grup problemesh me nj\u00eb tjet\u00ebr. N\u00ebse etiketat p\u00ebr interesat mund t\u00eb merren nga \u00e7do sajt, krijohen kushte p\u00ebr diskriminimin e p\u00ebrdoruesve n\u00eb var\u00ebsi t\u00eb preferencave dhe bindjeve t\u00eb tyre, si edhe p\u00ebr p\u00ebrdorim aktiv t\u00eb targetimit grabitqar. <\/p>\n
N\u00eb vend q\u00eb t\u00eb heq\u00eb dor\u00eb plot\u00ebsisht nga targetimi, Google po p\u00ebrpiqet t\u00eb z\u00ebvend\u00ebsoj\u00eb modelin e vjet\u00ebr me nj\u00eb metod\u00eb t\u00eb re targetimi, e cila ka problemet e veta. EFF vler\u00ebson se vet\u00eb p\u00ebrdoruesi duhet t\u00eb vendos\u00eb se \u00e7far\u00eb informacioni t\u2019i jap\u00eb \u00e7do sajti dhe t\u00eb mos shqet\u00ebsohet se gjurm\u00ebt e aktivitetit t\u00eb tij t\u00eb kaluar mund t\u00eb p\u00ebrdoren p\u00ebr ta manipuluar kur hap sajte. Zbatimi i FLoC mund t\u00eb \u00e7oj\u00eb n\u00eb at\u00eb q\u00eb informacioni p\u00ebr sjelljen e p\u00ebrdoruesit ta ndjek\u00eb at\u00eb si nj\u00eb stigm\u00eb nga nj\u00eb sajt te tjetri. <\/p>\n
Nd\u00ebr rreziqet e reja p\u00ebrmenden: <\/p>\n
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Shfaqja e nj\u00eb faktori t\u00eb shtuar p\u00ebr identifikimin e fsheht\u00eb t\u00eb shfletuesit t\u00eb p\u00ebrdoruesit (\"browser fingerprinting\"). Megjith\u00ebse kohortat FLoC do t\u00eb p\u00ebrfshijn\u00eb mij\u00ebra njer\u00ebz, ato mund t\u00eb p\u00ebrdoren p\u00ebr t\u00eb rritur sakt\u00ebsin\u00eb e identifikimit t\u00eb shfletuesit kur kombinohen me t\u00eb dh\u00ebna t\u00eb tjera indirekte, si\u00e7 jan\u00eb rezolucioni i ekranit, lista e mime-tipeve t\u00eb mb\u00ebshtetur, parametrat specifik\u00eb n\u00eb tituj (HTTP\/2 dhe HTTPS), plagin p\u00ebrkat\u00ebs dhe fontet, disponueshm\u00ebria e disa Web API-ve, karakteristikat specifike t\u00eb kartave grafike n\u00eb vizatimin p\u00ebrmes WebGL dhe Canvas, manipulimet me CSS, si dhe ve\u00e7orit\u00eb e p\u00ebrdorimit t\u00eb mausit dhe tastatur\u00ebs.\n
Dh\u00ebnia e t\u00eb dh\u00ebnave personale shtes\u00eb gjurmuesve q\u00eb tashm\u00eb i identifikojn\u00eb p\u00ebrdoruesit. P\u00ebr shembull, n\u00ebse p\u00ebrdoruesi \u00ebsht\u00eb identifikuar dhe ka hyr\u00eb n\u00eb llogarin\u00eb e tij, sh\u00ebrbimi mund t\u2019i lidh\u00eb drejtp\u00ebrdrejt t\u00eb dh\u00ebnat e preferencave t\u00eb treguara n\u00eb kohort\u00eb me nj\u00eb p\u00ebrdorues konkret dhe, me ndryshimin e kohortave, t\u00eb ndjek\u00eb transformimin e preferencave t\u00eb tij.\n
Nuk p\u00ebrjashtohet as mund\u00ebsia e rikonstruktimit t\u00eb historikut t\u00eb vizitave mbi baz\u00ebn e t\u00eb dh\u00ebnave t\u00eb kohort\u00ebs, dometh\u00ebn\u00eb analiza e algoritmit t\u00eb caktimit n\u00eb kohorta lejon t\u00eb gjykohet se cilat faqe ka gjasa q\u00eb p\u00ebrdoruesi t\u00eb ket\u00eb vizituar. Po ashtu, mbi baz\u00ebn e kohortave mund t\u00eb nxirren p\u00ebrfundime p\u00ebr mosh\u00ebn, statusin social, orientimin gjinor, preferencat politike, v\u00ebshtir\u00ebsit\u00eb financiare ose nj\u00eb fatkeq\u00ebsi t\u00eb p\u00ebrjetuar.\n
Diskriminim mbi baz\u00ebn e preferencave t\u00eb p\u00ebrdoruesve. P\u00ebr shembull, ofertat p\u00ebr pun\u00eb dhe dh\u00ebnia e kredive mund t\u00eb ndryshojn\u00eb n\u00eb var\u00ebsi t\u00eb p\u00ebrkat\u00ebsis\u00eb etnike, fes\u00eb, gjinis\u00eb dhe mosh\u00ebs. P\u00ebrdoruesve q\u00eb kan\u00eb probleme financiare mund t\u2019u imponohen kredi me norma interesi t\u00eb fryra, nd\u00ebrsa p\u00ebrcaktimi i t\u00eb dh\u00ebnave demografike dhe i preferencave politike mund t\u00eb p\u00ebrdoret p\u00ebr ta b\u00ebr\u00eb dezinformimin m\u00eb bind\u00ebs. <\/ul>\n