Pontšo ea lipapali lipapalicom 2019 e Cologne e hlahisitse lintho tse ngata tse makatsang. Moetsi oa likoloi ea tsebahalang oa Ford o phatlalalitse merero ea ho kenella ka botebo ho eSports. Hajoale, k'hamphani e se e ntse e batla bafofisi ba likoloi ba hloahloa ho theha lihlopha tsa bona tsa eSports. Hajoale, lihlopha tsa naha tsa Fordzilla li tla lekanyetsoa linaheng tse hlano: Fora, Jeremane, Italy, Spain le UK. Ho feta moo, ho reriloe ho theha sehlopha sa libapali tse hloahloa tsa EU.
Roelant De Waard, motlatsi oa mopresidente oa thekiso ea thekiso le litšebeletso tsa Ford ea Europe, o itse: “Ford e na le tsebo ea mabelo eo ba bang ba ka e honohelang feela. Joale ke nako ea ho sebelisa tsebo ena lefats'eng la lipapali ho fihlela moloko o latelang oa libapali tsa marang-rang le ho ba khothaletsa ho ba bakhanni ba e 'ngoe ea likoloi tsa rona tsa Ford Performance. "
Hajoale, litsebi li bolela esale pele hore meputso ea selemo le selemo ea 'maraka oa eSports ea lefats'e e tla fihla ho $1,1 billion - 26,7% ho feta liphetho tsa 2018. Kakaretso ea bamameli e lokela ho ba batho ba limilione tse 453,8: balateli ba e-sports ba limilione tse 201,2 le bashebelli ba tloaelehileng ba 252,6 ba limilione. Ka nako e ts'oanang, sebapali se tloaelehileng se feta lilemo tse mashome a mararo feela - ha batho ba fumana koloi e ncha.
Ford e lumela hore boiphihlelo ba li-esports le tjantjello ea sechaba sa lipapali le tsona li tla e thusa ho utloisisa hore na bokamoso ba maeto bo tla shebahala joang, ka mekhoa e mecha ea lipalangoang joalo ka likoloi tse itsamaisang tse hlahang. Ka tsela, k'hamphani e 'nile ea e-ba teng pontšong ea gamescom ka lilemo tse' maloa: ka 2017, e ile ea e-ba moetsi oa pele oa likoloi ho theha pavilion ea eona ketsahalong eo. Selemo hamorao, k'hamphani e ile ea hlahisa mofuta o phahameng oa teraka ea eona e rekisoang ka ho fetesisa 'marakeng oa EU, Ford Ranger Raptor, hona pontsong ea Cologne.
Lihlopha tsa Fordzilla li tla qothisana lehlokoa le merero e kang ho tsoa ho Turn 10 Studios le Microsoft Game Studios. Forza hajoale ke letoto la mabelo le rekisoang ka ho fetesisa molokong oa hajoale oa li-console. Batho ba limilione ba bapala Forza khoeli e 'ngoe le e' ngoe, 'me libapali tsa dijithale tse ka bang milione li khetha likoloi tsa Ford.
Justin Osmer Hlooho ea Litšebelisano tsa 10 o itse: "Re thabetse ho bona lihlahisoa tse kholo joalo ka Ford li khetha Forza Motorsport ho qala matsapa a lipapali. Letoto la Forza le na le balateli ba limilione, 'me batho ba bangata ba batla ho ba libapali tsa eSports kapa ho latela eSports feela. Re thabetse ho bona molekane oa rona oa khale oa Ford Motor Company e theha menyetla e mecha bakeng sa sena. ”
Source: 3dnews.ru