Xiaomi Corporation, e rekisang mefuta e mengata ea lisebelisoa tsa elektroniki ho tloha ho li-smartphones ho ea ho lisebelisoa tse bohlale bakeng sa Marang-rang a Lintho, e phatlalalitse liphetho tsa kotara ea bobeli le halofo ea pele ea 2020 ka kakaretso. Ho bile le likatleho tse ngata: pele ho tsohle, phaello le lekeno li feta tekano e tloaelehileng ea bahlahlobisisi, leha ho na le seoa sena.
Xiaomi o itse: "Karolong ea pele ea 2020, leha ho bile le tšusumetso ea COVID-19 le ho hloka botsitso ho hoholo, tikoloho ea Xiaomi e bonts'itse ho tiea ha lekeno le phaello e fetotsoeng li feta karolelano ea mmaraka ha ts'ebetso e ntse e tsoela pele ho hola. Khamphani e kene lethathamong la Fortune Global 500 ka lekhetlo la bobeli, e behiloe maemong a 422, a 46 ho feta selemong se fetileng. Kaha 2020 e le sehopotso sa bo10 sa Xiaomi, leano la mantlha le ntlafalitsoe ho Smartphone × AIoT, 'me AIoT (mefuta eohle ea lisebelisoa tsa elektroniki tse bohlale) e ntse e hahuoa ho potoloha khoebo ea mantlha ea li-smartphone. Ha re ntse re lebelletse lilemo tse leshome tse tlang, k'hamphani e tla khomarela ka tieo melao-motheo e meraro e tataisang: le ka mohla u se ke ua khaotsa ho etsa lipatlisiso le ho ntlafatsa, ho tsoela pele ho fana ka lihlahisoa tsa boleng ba chelete, le ho leka ho etsa lihlahisoa tse matla ka ho fetisisa ho etsa bophelo ba batho ba potolohileng. lefatshe le betere.”
Smartphones
Chelete e tsoang khoebong ea mantlha ea li-smartphone e ne e le li-yuan tse libilione tse 61,952 (liranta tse limilione tse likete tse 8,96) le li-yuan tse libilione tse 31,628 (liranta tse limilione tse likete tse 4,58) halofong ea pele ea 2020 le kotara ea bobeli ea 28,3, ka ho latellana, 'me thomello ea li-smartphone bakeng sa kotara e bile liyuniti tse limilione tse 2020. Ho latela Canalys, kotareng ea bobeli ea 10,1, Xiaomi e behiloe sebakeng sa bone lefatšeng ka bophara mabapi le thomello ea li-smartphone, ka karolo ea mmaraka ea 300%. Mebarakeng ea kantle, ho tsamaisoa ha lisebelisoa tsa boleng bo holimo ka theko ea thekiso ea € 99,2 kapa ho feta ho eketsehile ka 2019% ha ho bapisoa le kotara ea bobeli ea 11,8. Ka lebaka la karolo e phahameng ea thekiso ea li-smartphones tsa bohareng le tse phahameng, theko e tloaelehileng ea thekiso ea li-smartphones tsa Xiaomi e eketsehile ka XNUMX% ka nako e ts'oanang - k'hamphani e ntse e hoholehela kampong ea lihlahisoa tse turang.
Leano la mefuta e 'meli (Redmi le Mi) le hlahisitse litholoana tse kholo. Li-smartphones tsa li-flagship Xiaomi Mi 10 le Mi 10 Pro li ile tsa tsebisoa ka Pherekhong 2020 mme thomello ea bona e ile ea feta liyuniti tse milione e le 'ngoe ka likhoeli tse peli feela. Ka Phato 1, Xiaomi e ile ea lokolloa , e amohetseng lintlha tsa DXOMARK tsa 130 bakeng sa ts'ebetso ea khamera ka kakaretso, ka nako ya ho qala. Metsotso e 10 feela ka mor'a hore e qale, thekiso e ile ea feta li-yuan tse limilione tse 400 (liranta tse limilione tse 57,9).
Letšoao la Redmi le ntse le tsoela pele ho etsa hore theknoloji ea 5G e fumanehe 'marakeng oa bongata. Ka Phuptjane 2020, letoto la Redmi 9A le ile la hlahisoa ho qala ho 499 Yuan ($ 72). Ka mor'a moo, k'hamphani e ile ea tsebisa Redmi K30 Ultra ka Phato e nang le likarolo tsa li-flagship tse qalang ho CNY 1999 ($ 289).
Ho bohlokoa ho elelloa hore Xiaomi le eona haufinyane e phatlalalitse feme ea eona e bohlale ka matsete a kakaretso ea li-yuan tse limilione tse 600 (liranta tse limilione tse 87), e leng ho kenyang nako ea tlhahiso e bohlale lifemeng tsa eona. Mi 10 Ultra ke mofuta oa pele oa serial oa boleng bo holimo o lokollotsoeng ho Xiaomi Smart Factory.
Leano le ntlafalitsoeng la Smartphone × AIoT bakeng sa bophelo bo bohlale
Chelete e tsoang karolong ea Marang-rang ea Lintho le Smart Electronics e fihlile ho li-yuan tse limilione tse likete tse 28,237 (liranta tse 4,1) le li-yuan tse libilione tse 15,253 (liranta tse libilione tse 2,2) karolong ea pele le kotara ea bobeli ea 2020, ka ho latellana. Thomello ea lefats'e ea li-TV tsa Xiaomi e fihlile ho li-unit tse limilione tse 2,8 kotareng, hanyane ho feta selemo pejana - leha mmaraka o ntse o theoha. Chaena, k'hamphani e ile ea etella pele lefapha la TV bakeng sa kotara ea botšelela ka tatellano.
Karolong ea bobeli, Xiaomi e hlahisitse lihlahisoa tse peli tse hlahelletseng tsa letoto le lecha la Mi TV Master, e holisa boteng ba eona sehlopheng sa premium. Ka Phupu 2020, ho ile ha hlahisoa OLED TV Mi TV Lux 65 ea pele. Ka Phato 2020, k'hamphani e ile ea tsebisa TV ea bobeli ea maemo a holimo letotong la Mi TV Master - , e leng TV ea pele lefatšeng e pepeneneng bakeng sa 'maraka oa batho ba bangata.
Karolong ea bobeli, k'hamphani e ile ea qala lithelevishene tsa eona limmarakeng tsa Poland, Fora le Italy. Ka Phupu 2020, Xiaomi e ile ea tšoara phatlalatso ea eona ea pele ea lefats'e ea lihlahisoa tsa Xiaomi ecosystem, ea tsebisa Mi Smart Band 5 le Mi True Wireless Earphones 2 Basic mebarakeng eohle.
Ho tloha ka la 30 Phuptjane 2020, palo ea lisebelisoa tsa IoT tse hokahantsoeng (ntle le li-smartphone le lilaptop) sethaleng sa Xiaomi e fihlile ho li-unit tse ka bang limilione tse 271, keketseho ea 38,3% bapisoa le selemo se fetileng. Palo ea basebelisi ba nang le lisebelisoa tse hlano kapa ho feta tse hokahaneng le sethaleng sa Xiaomi Internet of Things (li-smartphone le li-laptops) e eketsehile ho batho ba limilione tse 5,1 - 63,9% ho feta selemo pele ho moo. Palo ea basebelisi ba mafolofolo ba Mi Home e fihlile ho limilione tse 40,8, ho nyoloha ka 34,1% selemo le selemo. 'Me kajeno batho ba limilione tse 78,4 ba sebelisa litšebeletso tsa mothusi oa motho oa Xiaomi AI - 57,1% ho feta selemo pele ho moo.
Litšebeletso le litšebeletso tsa digital
Tlatsetso ea litšebeletso tsa Inthanete ho chelete ea k'hamphani e ntse e eketseha. Lichelete tsa karolo ea litšebeletso tsa Marang-rang li fihlile ho li-yuan tse limilione tse likete tse 11,808 (liranta tse limilione tse likete tse 1,71) le li-yuan tse libilione tse 5,908 (liranta tse limilione tse likete tse 0,85) halofong ea pele ea 2020 le kotara ea bobeli ea 23,3, ka ho latellana. Palo ea basebelisi ba sethala sa MIUI e eketsehile ka 343,5% ha e bapisoa le nako e tšoanang selemong se fetileng ho batho ba limilione tse 109,7 - bao China e ikarabellang bakeng sa limilione tse XNUMX feela.
Karolong ea bobeli ea 2020, lekeno la lipapatso le ile la hola ka 23,2% selemo le selemo ho ea ho RMB 3,1 bilione ($ 0,45 billion), e susumetsoang ke kholo e potlakileng ea lekeno la lipapatso tsa mose ho maoatle hammoho le ho hlaphoheloa butle-butle likhakanyong tsa lichelete tsa papatso Chaena. Chelete e tsoang lits'ebeletso tsa Marang-rang ntle le lipapatso le lipapali, e tlisang lebenkele la inthanete la Youpin, khoebo ea fintech, lits'ebeletso tsa thelevishene le lits'ebeletso tsa kantle ho naha, e eketsehile ka 39,5% ha e bapisoa le selemong se fetileng.
Ka Phuptjane 2020, palo ea basebelisi ba mafolofolo ba li-TV tsa Xiaomi le mabokose a holimo a Mi Box a fihlile ho limilione tse 32, keketseho ea 41,8% ha e bapisoa le selemo se fetileng. Ho tloha ka la 30 Phuptjane 2020, palo ea ba ngolisitseng ba lefuoang e eketsehile ka 33,1% selemo le selemo ho fihla ho limilione tse 4.
Kholiso ea khoebo limmarakeng tsa kantle ho naha
Xiaomi e ntse e le sebakeng sa 1st Europe Bophirima har'a libapali tse kholo mabapi le sekhahla sa kholo ho thomello ea li-smartphone. Ho ea ka Canalys, kotareng ea bobeli ea 2020, Xiaomi e behiloe har'a tse hlano tse holimo tsa thomello ea li-smartphone linaheng le libakeng tse 50 mme e behiloe ho tse tharo tse holimo ho tse 25 tsa mebaraka ena.
Ka kakaretso, 'marakeng oa Europe Bophirimela, thomello ea li-smartphones tsa k'hamphani e ile ea hola ka 115,9% ho theosa le selemo mme Xiaomi joale e nka 12,4% ea karolo ea mmaraka. Spain, kholo e ne e le 150,6% - k'hamphani e tšoere sebaka sa pele bakeng sa likarolo tse peli. Xiaomi e boetse e nkile sebaka sa 1 Fora le sa 2 Jeremane le Italy mabapi le thomello ea li-smartphone.
Europe Bochabela, Xiaomi e fetohile moetsi oa li-smartphone oa No. 1 oa Ukraine le Poland mabapi le ho romelloa ha li-smartphone ka likarolo tsa 'maraka tsa 37,1% le 27,5%, ka ho latellana. Ho feta moo, k'hamphani e bile le karolo ea 2020% ea thomello 'marakeng oa li-smartphone tsa India ho Q30,7 1 mme e bolokile boemo ba eona ba No. 12 India bakeng sa likarolo tse XNUMX tse latellanang, ho latela IDC.
Liphetho tsa mantlha tsa lichelete tsa II kotara ea 2020 e shebahala tjena:
- kakaretso ea lekhetho e ne e ka ba li-yuan tse libilione tse 53,54 (liranta tse limilione tse likete tse 7,75 - ho nyoloha ka 3,1% ho tloha nakong e tšoanang ka 2019 le 7,7% ho tloha kotareng e fetileng);
- phaello ea kakaretso e fihlile ho li-yuan tse ka bang limilione tse likete tse 7,7 (liranta tse limilione tse likete tse 1,11 - e eketsehile ka 6,1% ha e bapisoa le kotara ea pele ea selemo se fetileng le 1,9% ha e bapisoa le kotara e fetileng);
- chelete e kenang ea ts'ebetso e ne e ka ba li-yuan tse limilione tse likete tse 5,4 (liranta tse limilione tse likete tse 0,78 - keketseho ea 131,7% ha e bapisoa le nako e tšoanang selemong se fetileng le 133% ha e bapisoa le liphetho tsa kotara ea pele ea 1);
- Chelete e fetotsoeng e ne e ka ba RMB 3,37 bilione ($0,49 bilione, e theohile ka 7,2% selemo le selemo empa e nyolohile ka 2019% selemo le selemo);
- EPS e ne e le 0,189 yuan (¢2,7).
Liphetho tsa mantlha tsa lichelete tsa I halofo eohle ea 2020:
- kakaretso ea lekhetho e ne e ka ba li-yuan tse limilione tse likete tse 103,24 (liranta tse limilione tse likete tse 14,94 - 7,9% ho feta nako e tšoanang ka 2019);
- phaello ea kakaretso e fihlile hoo e ka bang li-yuan tse limilione tse likete tse 15,3 (liranta tse limilione tse likete tse 2,21 - e eketsehile ka 22,3% ha e bapisoa le halofo ea pele ea selemo se fetileng);
- chelete ea ho sebetsa e fihlile hoo e ka bang li-yuan tse limilione tse likete tse 7,7 (liranta tse limilione tse likete tse 1,11, keketseho ea 30% ha e bapisoa le nako e tšoanang ea selemo se fetileng);
- phaello e fetotsoeng e ne e ka ba li-yuan tse limilione tse likete tse 5,67 (liranta tse limilione tse likete tse 0,82 - 0,7% ka tlase ho nako e ts'oanang ea 2019, empa kaholimo ho ponelopele e tloaelehileng);
- EPS e ne e le 0,279 yuan (¢4).
Source:
Source: 3dnews.ru