ka mor'a lipolelo Kamora phatlalatso ea Federal Antimonopoly Service ea hore papatso ho Telegram le YouTube ha e molaong, lihlopha tse kholo tsa papatso li qalile ho emisa matšolo a tsona a papatso ho messenger, ho tlaleha Vedomosti.
Ka ho khetheha, sehlopha sa papatso sa Media Direction Group (se behiloeng maemong a 8 a holimo ka bongata ba theko ea mecha ea litaba ka 2024 ho ea ka Sostav le Mokhatlo oa Mekhatlo ea Puisano ea Russia (ACAR)) se emisitse libaka tsa sona. Joalokaha motsamaisi oa sona ea ka sehloohong, Denis Maksimov, a boleletse Vedomosti, sehlopha se nka "mehato eohle e ka khonehang ho boloka katleho ea matšolo ha se ntse se a fetisetsa liteisheneng tse ling."
Moemeli oa sehlopha sa lik'hamphani tsa Rodnaya Rech (tse tšeletseng tse holimo ka bongata ba theko ea mecha ea litaba ka 2024) o itse baphatlalatsi ba arabetse phatlalatso ena ka maemo a fapaneng, 'me ba bang ba emisitse matšolo a bona mantsiboeeng a maobane. "Rōna, ho kenyeletsoa le babuelli ba rona ba molao, re ntse re shebile boemo, re emetse tlhaloso ea semmuso, 'me re itokiselitse ho nka khato kapele ho latela tlhahisoleseling e kenang," o hlokometse.
Sergey Efimov, motsamaisi ea ka sehloohong oa OMD Resolution (karolo ea OMD OM Group; karolo ea Group1, e leng setsi sa #1 se rekiloeng ke mecha ea litaba ka 2024), o boleletse Vedomosti hore bareki ba bangata ba batlile tlhaloso mabapi le moralo oa molao oa ho beha messenger, 'me ke 10-15% feela ea bona ba rometseng likopo tsa monyetla oa ho tlosa lipapatso ho Telegram. O hlokometse hore ha ho na matšolo a papatso a emisitsoeng ka nako ena.
NMi Digital (karolo ea NMi Group) e tlalehile hore ha e so fumane likopo ho tsoa ho bareki tsa ho hlakola matšolo a papatso ea Telegram, empa e ntse e etsa tlhahlobo e felletseng ea libaka tse behiloeng 'me e khothaletsa ho emisa matšolo a papatso ea Telegram ho fihlela maemo a hlakisoa. Mekhatlo e meng e boetse e tlaleha hore boholo ba baphatlalatsi ha ba hlakole libaka tsa bona tse behiloeng, ba emetse tlhaloso ea semmuso ho tsoa ho balaoli.
Ho ea ka Vasily Yashchuk, Motsamaisi oa Karolo ea Pōpo ho Kokoc Group, thibelo ea papatso ho Telegram le YouTube e tla ama mehloli e ikarabellang bakeng sa hoo e ka bang 70% ea 'maraka oa papatso ea batho ba susumetsang (ho bapatsa le li-blogger): 40% ho Telegram, 30% ho YouTube. 15% e 'ngoe e tsoa ho VK, 'me 15% e setseng e tsoa ho TikTok, Rutube, Zen, Twitch, le li-platform tse ling. Karolo ea papatso ea batho ba susumetsang e ne e hakanngoa pele hore e na le boleng ba li-ruble tse limilione tse likete tse 50-60 ka 2025, ho ea ka Mokhatlo oa Li-Blogger le Li-Agencies (ABA).
Hona jwale, Telegram kapa YouTube ha di kenyelletswe dingodisong tsa mehlodi moo papatso e thibetsweng ka molao, ho boletse Dmitry Grigoryev, Motsamaisi wa Lefapha la Molao ho European Media Group. Tsena di kenyeletsa ngodiso e kopaneng ya mabitso a domain, di-index tsa maqephe a websaete, le diaterese tsa marangrang tse nang le tlhahisoleseding eo phatlalatso ya yona e thibetsweng Russia (e bolokilweng ke Roskomnadzor), lethathamo la mekgatlo e sa batleheng ya kantle ho naha le ya matjhaba, le lenane la mekgatlo e feteletseng ya Lefapha la Toka. Ho feta moo, Telegram le YouTube di ntse di kenyelleditswe ngodisong ya marangrang a kahisano ya Roskomnadzor, o ekeditse.
Hajoale, ho na le phapang pakeng tsa tlhaloso e ka bang teng ea boemo ba FAS le liketso tsa 'nete tsa molaoli, ho boletse Yulia Sinitsyna, molekane oa mokhoa oa Thepa ea Kelello le Theknoloji ea Tlhahisoleseling femeng ea molao Chervets.Partners. "Haeba boemo ba FAS bo tiisitsoe ka molao, sena se ka bolela tlhaloso e pharaletseng ea molao oa papatso—thibelo e ke ke ea sebetsa feela ho mehloli e thibetsoeng ka ho feletseng empa hape le ho li-platform tse nang le phihlello e thibetsoeng ka karolo e itseng," o boletse joalo.
Source:
Source: 3dnews.ru
