J'son & Partners Consulting e phatlalalitse liphello tsa phuputso ea 'maraka oa Russia oa litšebeletso tsa video tsa molao tse thehiloeng ho liphello tsa 2018: indasteri e bontša litekanyetso tsa khōlo e potlakileng.
Lintlha tse hlahisitsoeng li nahanela chelete e kenang likarolong tse tšeletseng tsa bohlokoa. Tsena ke liteishene tsa TV, libaesekopo tsa marang-rang, basebelisi ba thelevishene ba lefang (ho u lumella ho sebelisa litaba, ho kenyeletsoa le libaka tse ikhethileng), sethala sa kabo ea dijithale, marang-rang a sechaba, hammoho le lits'ebeletso tsa aggregator / tlhahisoleseling.
Kahoo, ho tlalehoa hore chelete eohle ea chelete ea 'maraka oa litšebeletso tsa molao tsa video ho tloha ho fana ka litšebeletso Russia ka 2018 e fihlile ho li-ruble tse limilione tse likete tse 24,86 ntle le VAT. Ho bapisa: selemo pejana palo ena e ne e le li-ruble tse limilione tse likete tse 15,89.
Bahlahlobisisi ba hlokomela hore indasteri e ekelitse sekhahla sa kholo ea eona ho li-ruble ka selemo sa boraro ka tatellano. Haeba ka 2016 kholo e ne e le 32% ha e bapisoa le 2015, joale ka 2017 e ne e se e ntse e le 42%, 'me ka 2018 e bile 56%.
Ka mokhoa o akaretsang oa chelete e kenang 'marakeng oa litšebeletso tsa video tsa molao Russia, karolo ea tau - 54,9% - e tsoa libaesekopong tsa inthanete. Mecha ea litaba ea sechaba e laola 13,6% ea indasteri.
Ka 2018, mohlala oa papatso o bontšitse keketseho ea 53%, 'me bohle ba lefshoa - ka 62% ha ba bapisoa le 2017.
Ho tloha ka 2019 ho isa ho 2022, CAGR (sekhahla sa kholo ea selemo le selemo) 'marakeng oa litšebeletso tsa video tsa molao ho hakanngoa hore e tla ba 24%. Kakaretso ea chelete e tsoang ho fana ka video ea molao ho basebelisi ka 2022 e tla fihla ho li-ruble tse limilione tse likete tse 58,7 ntle le VAT.
Source: 3dnews.ru