Vice President of Google, overseeing the Privacy Sandbox project, announced the cancellation of the plan to disable support for third-party cookies in the Chrome browser that are set when visiting domains different from the current page. Third-party cookies are used to track user movements between websites in code for advertising networks, social media widgets, and web analytics systems. Instead of a complete abandonment of third-party cookies in Chrome, a new interface will be implemented that allows users to make their own decisions about blocking such cookies, enabling them to turn blocking on or off at any time. Details on the implementation are yet to be disclosed, as is the difference from the existing option in chrome:\/\/settings\/cookies \"Block third-party cookies\". <\/p>\n
Mozilla enabled third-party cookie blocking by default in Firefox 69, released in 2019. In 2020, Safari began blocking third-party cookies by default. Google announced its initial intentions to cease support for third-party cookies in 2019 and planned to implement the shutdown by 2022, but then pushed the deadline to mid-2023, later to the fourth quarter of 2024, and has now completely canceled this plan. <\/p>\n
The plan to discontinue support for third-party cookies has been canceled due to its negative impact on the established ecosystem of internet advertising, which allows website authors to distribute content for free. Despite years of effort by Google, the internet advertising industry proved unprepared to replace tracking cookies with new specialized APIs that consider users' privacy needs, such as FedCM (Federated Credential Management, which enables the creation of unified identification services), Private State Tokens (which allow user segmentation without using cross-site identifiers), Topics (which rank users by interest groups), Protected Audience (targeting and audience analysis), and Attribution Reporting (assessing advertising effectiveness). <\/p>\n
\u00c4ndringarna relaterade till cookies drivs inom ramen f\u00f6r initiativet Privacy Sandbox, som syftar till att n\u00e5 en balans mellan anv\u00e4ndarnas behov av att bevara sin integritet och \u00f6nskem\u00e5let fr\u00e5n annonsn\u00e4tverk och webbplatser att sp\u00e5ra bes\u00f6kares preferenser. Tidigare f\u00f6rs\u00f6k att inf\u00f6ra f\u00f6r\u00e4ndringar i Chrome f\u00f6r att ers\u00e4tta sp\u00e5rningscookies har m\u00f6tt motst\u00e5nd fr\u00e5n samh\u00e4llet och kritik relaterad till att de metoder som ers\u00e4tter sp\u00e5rningscookies inte l\u00f6ser alla problem och skapar nya risker, s\u00e5som att skapa f\u00f6ruts\u00e4ttningar f\u00f6r diskriminering av anv\u00e4ndare och introduktionen av ytterligare faktorer f\u00f6r dolda identifieringar och sp\u00e5rning av anv\u00e4ndarens r\u00f6relser. Nyligen meddelade m\u00e4nniskor\u00e4ttsorganisationen EFF att de i den senaste uppdateringen av webbl\u00e4sartill\u00e4gget Privacy Badger har inkluderat funktioner f\u00f6r att blockera sp\u00e5rningsm\u00f6jligheter baserade p\u00e5 anv\u00e4ndningen av API:er som utvecklas inom ramen f\u00f6r Privacy Sandbox-initiativet. <\/p>\n
Dessutom kan den plan som n\u00e4mndes i Googles tillk\u00e4nnagivande om att l\u00e4gga till m\u00f6jlighet till att d\u00f6lja anv\u00e4ndaren fr\u00e5n webbplats\u00e4gare i Chrome inkognitol\u00e4ge noteras. IP-adresser<\/a> Detta genomf\u00f6rs genom att skicka trafik inte direkt, utan via en proxyserver. Vid anv\u00e4ndning av det nya l\u00e4get kommer m\u00e5ltj \u00e4nsten att se endast proxyadressen som inkommande IP-adress, liknande p\u00e5 anv\u00e4ndning av. VPN<\/a>. F\u00f6r anonymisering av f\u00f6rfr\u00e5gan n\u00e4mns m\u00f6jligheten att skicka f\u00f6rfr\u00e5gan successivt genom flera proxyer. I detta fall kommer informationen om klientens IP-adress att vara k\u00e4nd endast f\u00f6r den f\u00f6rsta proxyn, medan den andra proxyn i kedjan kommer att se adressen till den f\u00f6rsta proxyn. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e\u0431 \u043e\u0442\u043c\u0435\u043d\u0435 \u043f\u043b\u0430\u043d\u0430 \u043f\u043e \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0421\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 Cookie \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c 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K\u00e4lla: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"