Vice President of Google, overseeing the Privacy Sandbox project, announced the decision to maintain the current approach to blocking third-party cookies in Chrome \u2014 cookies set when visiting domains different from the current page's domain will be blocked by default only in 'incognito' mode. The use of Privacy Sandbox technologies in the ecosystem will also be reviewed, with plans for further progress intended to be prepared in the coming months. <\/p>\n
It is noted that the decision was made because much has changed since the launch of the Privacy Sandbox initiative in 2019, for example, the advancement of privacy protection technologies has accelerated, AI-based methods for user security have been implemented, and the regulatory framework for industry regulation has changed globally. <\/p>\n
Last summer, Google abandoned the idea of entirely discontinuing support for third-party cookies in Chrome, but planned to introduce a dialog for user confirmation before enabling blocking. Now this plan has been canceled, and blocking will only occur when the corresponding settings are enabled in the 'Privacy and Security' section, meaning instead of introducing the concept of 'blocked by default, but users can opt-out', the scheme 'third-party cookies allowed by default, but users can opt-in for blocking' will remain. <\/p>\n
Third-party cookies refer to cookies set when visiting domains different from the current page's domain. For example, when blocking third-party cookies, code from site 'C', embedded via iframe on sites 'A' and 'B', will not be able to access cookies common to these sites, and cookies set by site 'C' will be unavailable when loading code when visiting sites 'A' and 'B'. Third-party cookies are generally used to track user movements between sites in advertising networks, social media widgets, and web analytics systems. In Firefox, third-party cookies have been blocked by default since 2019, and since 2020 in Safari. <\/p>\n
Ist\u00e4llet f\u00f6r tredje parts-cookies har Google fr\u00e4mjat en rad specialiserade API:er som tar h\u00e4nsyn till anv\u00e4ndarnas behov av integritet, s\u00e5som FedCM (Federated Credential Management, m\u00f6jligg\u00f6r skapandet av sammanslagna identifieringstj\u00e4nster), Private State Tokens (m\u00f6jligg\u00f6r uppdelning av anv\u00e4ndare utan att anv\u00e4nda korssiterande identifierare), Topics (m\u00f6jligg\u00f6r att rangordna anv\u00e4ndare efter intressegrupper), Protected Audience (m\u00e5lgruppsanpassning och publikstudier) och Attribution Reporting (utv\u00e4rdering av annonsers effektivitet). <\/p>\n
Trots Googles \u00e5rsl\u00e5nga anstr\u00e4ngningar f\u00f6r att fr\u00e4mja Privacy Sandbox-teknologier har branschen f\u00f6r internetannonsering inte varit redo att \u00f6verge anv\u00e4ndningen av sp\u00e5rande cookies. F\u00f6r\u00e4ndringen har ocks\u00e5 v\u00e4ckt oro bland tillsynsmyndigheterna, att blockeringen av tredje parts-cookies kan anv\u00e4ndas av Google f\u00f6r att begr\u00e4nsa konkurrensen och missbruka Chrome:s dominerande st\u00e4llning p\u00e5 webbl\u00e4sarmarknaden f\u00f6r att ge sina annonseringstj\u00e4nster f\u00f6rdelar. <\/p>\n
Dessutom har Googles initiativ m\u00f6tt motst\u00e5nd inom gemenskapen och kritik kopplad till att metoderna som ers\u00e4tter sp\u00e5rande cookies inte l\u00f6ser alla problem och skapar nya risker, s\u00e5som att skapa f\u00f6ruts\u00e4ttningar f\u00f6r diskriminering av anv\u00e4ndare och uppkomsten av en extra faktor f\u00f6r subtil identifiering och sp\u00e5rning av anv\u00e4ndarens r\u00f6relser. <\/p>\n
The announcement also mentions the intention to activate the IP Protection mechanism in 'incognito' mode. Activation is planned for the third quarter of this year. IP Protection will hide the user's IP address from website owners by redirecting traffic through a proxy instead of directly.servrar<\/a>N\u00e4r IP Protection \u00e4r aktiverat kommer den m\u00e5linriktade servern endast att se proxy-adressen som den inkommande IP-adressen, p\u00e5 samma s\u00e4tt som vid anv\u00e4ndning av VPN<\/a>. F\u00f6r anonymisering av f\u00f6rfr\u00e5gan n\u00e4mns m\u00f6jligheten att skicka f\u00f6rfr\u00e5gan successivt genom flera proxyer. I detta fall kommer informationen om klientens IP-adress att vara k\u00e4nd endast f\u00f6r den f\u00f6rsta proxyn, medan den andra proxyn i kedjan kommer att se adressen till den f\u00f6rsta proxyn. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google har avst\u00e5tt fr\u00e5n att genomdriva blockeringen av tredje parts-cookies i Chrome | ProHoster","description":"Vice presidenten p\u00e5 Google som \u00f6vervakar Privacy Sandbox-projektet har meddelat att man har beslutat att beh\u00e5lla den befintliga metoden f\u00f6r blockering av tredje parts-cookies i Chrome - 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K\u00e4lla: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"