{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sv\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Google har introducerat initiativet Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Google kritiserade<\/a><\/noindex> med initiativet Privacy Sandbox<\/a><\/noindex>, d\u00e4r det f\u00f6reslogs att implementera flera API:er i webbl\u00e4sare som m\u00f6jligg\u00f6r en kompromiss mellan anv\u00e4ndarnas behov av att skydda integriteten och annonsn\u00e4tverks och webbplatsers \u00f6nskan att sp\u00e5ra bes\u00f6kares preferenser. <\/p>\n

Praktiken visar att konfrontation bara f\u00f6rv\u00e4rrar situationen. Till exempel har inf\u00f6randet av blockering av sp\u00e5rningscookies lett till en mer intensiv anv\u00e4ndning av alternativa tekniker, som metoder f\u00f6r indirekt identifiering (browser fingerprinting), som f\u00f6rs\u00f6ker s\u00e4rskilja anv\u00e4ndaren fr\u00e5n m\u00e4ngden genom att f\u00f6rlita sig p\u00e5 deras specifika inst\u00e4llningar (installerade teckensnitt, MIME-typer, krypteringsl\u00e4gen osv.) och h\u00e5rdvaruegenskaper (sk\u00e4rmuppl\u00f6sning, specifika artefakter vid rendering osv.). <\/p>\n

Google f\u00f6resl\u00e5r att tillhandah\u00e5lla ett inbyggt Floc API<\/a><\/noindex>, som ger reklamn\u00e4tverk m\u00f6jlighet att fastst\u00e4lla anv\u00e4ndarens intressekategorier, men inte till\u00e5ter individuell identifiering. API:t kommer att anv\u00e4nda generella intressegrupper som omfattar stora anonymiserade anv\u00e4ndargrupper (till exempel, «\u00e4lskare av klassisk musik»), men kommer inte att m\u00f6jligg\u00f6ra manipulation av data p\u00e5 niv\u00e5n av bes\u00f6kshistorik f\u00f6r specifika webbplatser. <\/p>\n

F\u00f6r att m\u00e4ta reklamens effektivitet och bed\u00f6ma klickkonversioner utvecklas Conversion Measurement API<\/a><\/noindex>, vilket g\u00f6r det m\u00f6jligt att f\u00e5 sammanst\u00e4lld information om anv\u00e4ndaraktivitet p\u00e5 webbplatsen efter att ha klickat p\u00e5 en annons.<\/p>\n

F\u00f6r att s\u00e4rskilja aktivitet fr\u00e5n bedragare och spammare (till exempel klickfusk eller genomf\u00f6rande av falska transaktioner f\u00f6r att lura annons\u00f6rer och webbplats\u00e4gare) har man f\u00f6rberett Trust Token API<\/a><\/noindex>, baserat p\u00e5 anv\u00e4ndning av protokollet Privacy Pass, som redan anv\u00e4nds av CloudFlare f\u00f6r att klassificera Tor-anv\u00e4ndare. API:t m\u00f6jligg\u00f6r att skilja mellan p\u00e5litliga och op\u00e5litliga anv\u00e4ndare utan anv\u00e4ndning av mellanwebbplatsidentifierare.<\/p>\n

F\u00f6r att f\u00f6rhindra indirekt identifiering f\u00f6resl\u00e5s tekniken Privacy Budget<\/a><\/noindex>Metoden g\u00e5r ut p\u00e5 att webbl\u00e4saren endast ger information som potentiellt kan anv\u00e4ndas f\u00f6r identifiering i en viss omfattning. Om gr\u00e4nsen f\u00f6r antalet API-anrop \u00f6verskrids och vidare information kan leda till brott mot anonymiteten, blockeras ytterligare \u00e5tkomst till vissa API:er.<\/p>\n

<\/a><\/noindex><\/p>\n

K\u00e4lla: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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