{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sv\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201dIoT omnichannel evolution\u201d eller hur sakernas internet kan p\u00e5verka omnikanalen","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201dIoT
\n
\nEcom-v\u00e4rlden \u00e4r uppdelad i tv\u00e5 halvor: vissa k\u00e4nner till omnikanaler in och ut, medan andra fortfarande undrar hur denna teknik kan vara till nytta f\u00f6r f\u00f6retag. De f\u00f6rsta diskuterar hur Internet of Things (IoT) kan forma en ny strategi f\u00f6r omnikanaler. Vi har \u00f6versatt en artikel med titeln The IoT Brings New Meaning to the Omnichannel Customer Experience och delar med oss av huvudpunkterna.<\/p>\n

En av hypoteserna fr\u00e5n f\u00f6retaget Ness Digital Engineering \u00e4r att anv\u00e4ndarupplevelsen kommer att vara den avg\u00f6rande faktorn vid val av produkt f\u00f6re egenskaper som pris och sj\u00e4lva produkten fram till 2020. Detta inneb\u00e4r att f\u00f6r att attrahera kunder och \u00f6ka lojaliteten till varum\u00e4rket, b\u00f6r f\u00f6retag noggrant studera kundresan och definiera varum\u00e4rkets nyckelbudskap i alla kommunikationskanaler. P\u00e5 s\u00e5 s\u00e4tt kan man skapa en \"s\u00f8ml\u00f8s\" kontakt med kunden.
\n<\/a><\/noindex><\/p>\n

Hinder f\u00f6r IoT Omnikanalutveckling<\/h4>\n

\nF\u00f6rfattaren till artikeln kallar kopplingen mellan Internet of Things och omnikanaler f\u00f6r IoT omnichannel evolution. Det \u00e4r uppenbart att Internet of Things kommer att bidra till att skapa en f\u00f6rb\u00e4ttrad kundresa. Men det kvarst\u00e5r en \u00f6ppen fr\u00e5ga om hur man hanterar de stora datam\u00e4ngder som uppst\u00e5r vid implementeringen av IoT i aff\u00e4rsmodellen. Hur kan man skapa verkligt v\u00e4rdefulla insikter fr\u00e5n datanalys? F\u00f6r detta framh\u00e4ver f\u00f6rfattaren 3P.<\/p>\n

Proaktiv upplevelse<\/h4>\n

\nGenerellt sett b\u00f6rjar interaktionen mellan f\u00f6retag och kund med kundens initiativ (k\u00f6p, anv\u00e4ndning av tj\u00e4nsten). I fallet med att anv\u00e4nda IoT i ett f\u00f6retag kan situationen f\u00f6r\u00e4ndras genom kontinuerlig \u00f6vervakning med IoT-enheter. Till exempel kan detta i produktionen f\u00f6ruts\u00e4ga livsl\u00e4ngden och planerat underh\u00e5ll. Detta kan hj\u00e4lpa till att undvika oplanerade dyra driftstopp. Ett annat exempel \u00e4r att sensorer kan varna kunder om fel p\u00e5 vissa delar i fordon eller ber\u00e4kna tid f\u00f6r planerat byte. <\/p>\n

Prediktiv upplevelse<\/h4>\n

\nIoT kan f\u00f6rutse och f\u00f6rhindra anv\u00e4ndarens \u00e5tg\u00e4rder genom realtidsdatautbyte med molntj\u00e4nster, d\u00e4r modeller f\u00f6r handlingar baseras p\u00e5 allas beteende. I framtiden kommer s\u00e5dana IoT-applikationer, med hj\u00e4lp av data fr\u00e5n \u00f6vervakningskameror, radarer och sensorer i bilar, att g\u00f6ra sj\u00e4lvstyrande fordon s\u00e4krare och minska risken f\u00f6r trafikolyckor f\u00f6r f\u00f6rare.<\/p>\n

Personlig upplevelse<\/h4>\n

\nInneh\u00e5lls-personalisering som baseras p\u00e5 kundens beteendescenarier.
\nPersonalisering \u00e4r m\u00f6jlig genom st\u00e4ndig \u00f6vervakning och analys av konsumentens beteende. Till exempel, om en kund har s\u00f6kt efter en viss produkt p\u00e5 n\u00e4tet dagen innan, kan butiken erbjuda relaterade produkter och tillbeh\u00f6r baserat p\u00e5 tidigare s\u00f6kdata med hj\u00e4lp av smart proximity marketing i den offline-butiken. Dessa marknadsf\u00f6ringserbjudanden anv\u00e4nder data fr\u00e5n Bluetooth-sensorer som analyserar kundens r\u00f6relse offline, samt data fr\u00e5n IoT-enheter: smarta klockor och andra tekniska prylar. <\/p>\n

Avslutningsvis b\u00f6r det noteras att IoT inte \u00e4r en silverkula f\u00f6r f\u00f6retag. Fr\u00e5gan kvarst\u00e5r kring m\u00f6jligheten att hantera stora datam\u00e4ngder, och f\u00f6r n\u00e4rvarande kan endast giganter som Google, Amazon och Apple hantera denna teknologi. F\u00f6rfattaren p\u00e5pekar att man inte beh\u00f6ver vara en j\u00e4tte f\u00f6r att anv\u00e4nda IoT, det r\u00e4cker med att vara ett smart f\u00f6retag n\u00e4r det g\u00e4ller strategi och mapping av kundresan.
\n
K\u00e4lla: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 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