CRM++

Kukho uluvo lokuba yonke into i-multifunctional ibuthathaka. Enyanisweni, le nkcazo ibonakala inengqiqo: i-nodes edibeneyo kwaye ixhomekeke enye, iphezulu amathuba okuba ukuba enye yazo isilele, isixhobo sonke siya kulahlekelwa inzuzo. Sonke siye sadibana neemeko ezinjalo ngokuphindaphindiweyo kwizixhobo zeofisi, ezimotweni nakwizixhobo zombane. Nangona kunjalo, kwimeko yesoftware, imeko ichaseneyo: imisebenzi emininzi igubungela isoftware yeshishini, ngokukhawuleza kwaye kulula ngakumbi umsebenzi, kokukhona iqhelekile i-interface, kunye neenkqubo zeshishini ezilula. Ukuhlanganiswa kunye nokuphela-ukuya-ekugqibeleni okuzenzekelayo kwinkampani kusombulula ingxaki emva kwengxaki. Kodwa ngaba "isixhobo esinezixhobo ezininzi" sinokuba yinkqubo yeCRM, ekudala inomfanekiso wenkqubo yokuthengisa kunye nokulawulwa kwesiseko sabathengi? Ewe inako. Ngaphezu koko, kwihlabathi elifanelekileyo, kufanelekile. Makhe sijonge kwi-anatomy ye-software organism?

Ishishini lahlukile kwishishini

Logama nje inkampani encinci okanye ephakathi yeshishini ibandakanyeka ekudalweni nasekuthengisweni kweenkonzo, isoftware, iinkonzo, intengiso kunye nezinye izinto zehlabathi ezingabonakaliyo okanye ezingabonakaliyo, yonke into ilungile: unokuba yi-capricious, khetha. CRM yobalo lwabathengi ngombala we-interface kunye nefom yobukho be-funnel yokuthengisa, ukukhathaza ngombala wezakhelo kunye nefonti yamaqhosha asebenzayo kunye nokuphila kulula. Kodwa yonke into iyatshintsha xa inkampani yongeza imveliso kunye nendawo yokugcina impahla.

Inyani kukuba imveliso, njengomthetho, igxile ekulawuleni nasekuphuculeni inkqubo yokuvelisa. Kwiinkampani ezinjalo, ngokukodwa ezincinci, zinikezelwa ngokupheleleyo ekusebenzeni kunye nemveliso, kwaye ukuthengisa kunye nokuthengisa akusenamandla okwaneleyo, izandla, iingcamango, imali, kwaye ngamanye amaxesha nje ukuphefumlelwa. Kodwa, njengoko uyazi, kwinkqubo ye-capitalist kuncinci ukuvelisa, kufuneka uthengise, kwaye ekubeni abakhuphisana nabo bengalali, kufuneka ubabethe ekuphenduleni - ngokuqinisekileyo, ngoncedo lokunyusa kunye nokuthengisa. Oku kuthetha ukuba umsebenzi oyintloko kukuphumeza iCRM eya kudibanisa onke amacandelo: imveliso, indawo yokugcina impahla, ukuthenga, ukuthengisa kunye nokuthengisa. Kodwa kufuneka ibukeke njani ngoko, kwaye okona kubaluleke kakhulu, kufuneka ibize malini?

Iinkampani zokuvelisa, ngokungafaniyo neenkampani zokurhweba, zinesimo sengqondo esahluke ngokupheleleyo kwi-software: ukusuka kwiifrills kunye neentsimbi kunye neempempe ze-interface, ugxininiso lutshintshe ngokukhawuleza ekusebenzeni, ukuhambelana kunye nokuguquguquka. Naluphi na oluzenzekelayo kufuneka lusebenze njengewotshi kwaye luxhase iinkqubo zoshishino ezintsonkothileyo, hayi nje “abathengi abakhokelayo.” Ke ukuba ukhetho luwele kwinkqubo yeCRM, le "CRM yemveliso" kufuneka ijongane kungekuphela nje ngokubalwa kwesiseko sabathengi kunye nefenitshala yokuthengisa, kodwa ikwabandakanya iindlela zolawulo lwemveliso ezintsonkothileyo ezidityaniswe nengxelo yokugcina impahla kunye nemisebenzi yokusebenza eqhelekileyo kuyo nayiphi na inkampani.

Ngaba zikhona iiCRM ezinjalo zokwenza? Yitya. Zikhangeleka njani, zibiza malini, zibhalwe ngoluphi ulwimi? Makhe sijonge ngaphantsi, kodwa ngoku makhe sihlale malunga nokuba kukufanelekile ukubandakanyeka "kwi-CRM yokuvelisa" nonke okanye ukuba kungcono ukusebenza kwimithombo eyahlukeneyo.

CRM yemveliso - ngoba?

Singumthengisi wenkqubo yeCRM oye wadibana ngokuphindaphindiweyo nokuphunyezwa kwiinkampani ezincinci kunye neziphakathi, kwaye siyazi ukuba ukuphumeza iCRM kwinkampani enjalo akulona ibali elilula, elifuna ixesha, imali kunye nomnqweno wokusebenza kunye neenkqubo zoshishino ezivela ngaphakathi. Nangona kunjalo, kukho uluhlu olupheleleyo lwezizathu zokuqalisa ukuphunyezwa kunye nokufikelela ekupheleni.

• Isizathu sokuqala kunye nesona sizathu sokuphumeza i-CRM kuyo nayiphi na inkampani kukuqokelela, ukucwangciswa kwenkqubo kunye nokugcinwa kwesiseko sabathengi. Kwinkampani yokuvelisa, isiseko somthengi esilungelelanisiweyo yindlela ethe ngqo kwinzuzo ezayo: kwimeko yokuphuhlisa iimveliso ezintsha, amacandelo okanye iinkonzo ezinxulumene nazo, unokuhlala uthengisa iimveliso kubathengi abakhoyo.
• I-CRM inceda ukulungelelanisa ukuthengisa. Kwaye ukuthengisa sisisombululo kwiingxaki ezininzi kwinkampani. Amanani athengisayo athetha inzuzo, ukuhamba kwemali, kwaye, ngokufanelekileyo, umoya omhle kumphathi kunye nomoya weqela eliphezulu. Ewe, ewe, ndiyayibaxa apha, kodwa le postulate ayikude nenyani. Xa ukuthengisa kwakho kuhamba kakuhle, unokuphefumla lula, unemali yophuhliso, ukuphuculwa, ukutsala iingcali zentengiso ezigqwesileyo - oko kukuthi, unayo yonke into yokwenza inzuzo ngakumbi.
• Xa uvelisa into kwaye unenkqubo ye-CRM, ngokwenene uqokelela yonke idatha kwii-odolo kunye neentengiso, oku kuthetha ukuba unokuqikelela ngokuchanekileyo imfuno kwaye ulungelelanise ngokukhawuleza kwiimfuno zemarike entsha, utshintshe amaxabiso okanye umthamo, kwaye uzise imveliso okanye inkonzo ngaphandle. stock assortment ngexesha. Kwakhona, ukucwangciswa kwentengiso kunye noqikelelo kunceda ukwakha uluhlu lwempahla kunye nokudala isicwangciso semveliso - nini, kangakanani kwaye luhlobo luni lwemveliso ofuna ukuyivelisa. Kwaye isicwangciso esifanelekileyo sokuvelisa sisitshixo kwimpilo yezemali yenkampani: uya kukwazi ukucwangcisa iindleko, ukuthenga, ukuphuculwa kwezixhobo kunye nokuqesha abasebenzi.
• Kwakhona, ngokusekelwe kulwazi oluqokelelweyo, izikhalazo zinokuhlalutywa kwaye iziphene zinokupheliswa. Ukongeza, inkqubo yeCRM iluncedo olukhulu kunye nesiqinisekiso somsebenzi ofanelekileyo wenkonzo yabathengi kunye nenkxaso yobugcisa: unokujonga iiprofayili zabathengi, urekhode izicelo zabo ngokuthe ngqo kwikhadi, kwaye udale kwaye ugcine isiseko solwazi ukuze usebenze ngokukhawuleza kunye nezicelo.
• Inkqubo ye-CRM isoloko imalunga nokulinganisa nokuvavanya umphumo: yintoni eveliswe, yathengiswa njani, kutheni ingazange ithengiswe, ngubani owayengumnxibelelwano obuthathaka kwinkqubo, njl. Thina kwi-RegionSoft CRM siye saya phambili kwaye sasebenzisa inkqubo ye-KPI enamandla enokuthi ilungiselelwe ukuba ihambelane nesebe ngalinye layo nayiphi na inkampani. Oku, kunjalo, +100 kumlinganiselo kunye nokungafihli komsebenzi wabo basebenzi ekunokuthi kufakwe kubo ii-KPIs.
• I-CRM idibanisa "isiphelo sangaphambili" senkampani (urhwebo, inkxaso, imali, ulawulo) kunye ne "back end" (ukuveliswa, indawo yokugcina impahla, i-logistics). Ewe, yonke into iya kusebenza ngokwahlukileyo, kodwa eofisini amagama athi "kuvutha", "isihogo sokuvunywa", "uphi na utyikityo lwale ****r", "* oops kunye nemihla ebekiweyo" iya kuviwa kwaye Iipolymers ngokuqinisekileyo ziya kukhankanywa (uyazazi ukuba awuzilibalanga, akunjalo?). Amahlaya asecaleni, iCRM ngokwayo, ngokuqinisekileyo, ayizukwenzela nto, kodwa ukuba useka iinkqubo zeshishini kwaye uthathe ixesha lokwenza ucwangciso lomntu ngamnye kunye neqela, umsebenzi wenkampani uya kuba lula kwaye uzolile. Ukuba uya kuphuhlisa i-automation ngakumbi okanye ayizukuba sisigqibo sakho.

Xa zonke iinkqubo zoshishino ngaphakathi kwenkampani zisekelwe kwiqonga lesoftware enye (ingaba yiCRM, ERP okanye inkqubo ethile yolawulo oluzenzekelayo), ufumana izibonelelo ezicacileyo.

• Ukhuseleko - yonke idatha igcinwe kwisistim ekhuselekileyo, izenzo zomsebenzisi zilogwe, amalungelo okufikelela ahlukaniswe. Ngaloo ndlela, nokuba ukuvuza kwedatha kwenzeka, akuyi kuhoywa kwaye kungahlwaywa, kwaye kwimeko yokulahleka kwedatha, i-backup iyakusindisa.
• Ukuhambelana - zonke izenzo ngaphakathi kwenkampani zicwangciswe kwaye zicwangcisiwe, ngenxa yeenkqubo zoshishino kunye nokulawulwa kweprojekthi, ixesha elifunekayo ukugqiba umsebenzi okanye ukubonelela ngenkonzo liyancipha kakhulu.
• Ulawulo olululo lwezibonelelo - ukucwangcisa kunye noqikelelo kukuvumela ukuba wenze uluhlu lweempahla ngokuchanekileyo, ungacothi imveliso kwaye ulawule umthwalo wabasebenzi.
• Amanqaku okonga - enkosi kwiCRM, abavelisi basabela ngokukhawuleza kwiinguqu kwimfuno, bafunde ukulungisa ixesha lonyaka kwaye ngaloo ndlela basindise kakhulu, banqande ukuvelisa ngokugqithisileyo kunye nokugqithisa.
• Uhlalutyo olupheleleyo lolawulo kunye nesicwangciso-namhlanje kuyinto engafanelekanga ukwenza izigqibo ngaphandle kokuhlalutya ulwazi. Ukuqokelela, ukugcina kunye nokutolika ulwazi kuya kukunika ukuqonda ngokupheleleyo okwenzekayo kwishishini lakho kwaye uya kukwazi ukwenza izigqibo ezinolwazi, kwaye hayi intuitively okanye ngesiseko "indlela amakhadi awela ngayo."
• Iintengiso ezongezelelweyo zivula indlela yokufumana imida ephezulu ekuthengisweni kweemveliso ezintsha kunye neenkonzo ngenxa yokuba awudingi kutyalomali ekufumaneni, ekutsaleni nasekugcineni abathengi - olu lutyalo-mali lwakho oludala, zonke sele zikwidathabhesi yakho ye-elektroniki. .

Masibuyele kumbuzo obuzwe ekuqaleni kwenqaku - ke yeyiphi inkqubo yeCRM esifanele siyiphumeze?

Sebenzisa inkqubo esebenzela wonke umntu ngexesha elinye

Kwaye ngoku, kubonakala ngathi akukho ngxaki ngokufumana inkqubo yokuvelisa kunye neenkqubo zokulawula ukuthengisa: okokuqala, i-SAP, ngoko iMicrosoft Dynamics, i-Sugar CRM. Kukwakho nabavelisi be-ERP basekhaya. Ezi ziinkqubo eziyinkimbinkimbi, ezithintekayo zombini ukusuka kwindawo yokujonga ukuphunyezwa kunye nombono wokusebenza, kodwa ziyakwazi ukusombulula imiba yokuphela kwe-automation. Izakhono zabo ziyamangalisa, kuphela ixabiso elincomekayo ngaphezu kobuchule. Ngokomzekelo, ngokwe-avareji yoqikelelo lweengcali, iindleko ze-SAP kumashishini amancinci kunye naphakathi i-$ 400 lamawaka (malunga ne-25,5 yezigidi zee-ruble) kwaye ifanelekile kwiinkampani ezinengeniso ye-2,5 yezigidigidi okanye ngaphezulu iya kubiza malunga ne-1,5 yezigidi zeeruble. Abantu abayi-10 ngonyaka kwinkampani nganye (asizange sibale ukuphunyezwa kunye nezixhumi, ngaphandle kokuba le CRM ingayi kuba nengqiqo).

Yintoni ekufuneka yenze iinkampani ezincinci zemveliso kulo lonke elaseRashiya: abavelisi bezixhobo zoshishino, ifanitshala, ii-arhente zentengiso kunye nemveliso kunye nabanye abavelisi abathengisa ngaphantsi kweebhiliyoni ezi-3 kwaye abo ababhalisile abazizigidi ezi-1,5, nangona kunokwenzeka, yindleko ebaluleke kakhulu?

Singaphakathi InqilaSoft CRM Asenzi nje isoftware, kodwa njengayo nayiphi na inkampani yorhwebo, sinomsebenzi. Injongo yethu: ukubonelela ngezixhobo ezizenzekelayo ezisebenzayo nezifikelelekayo kumashishini amancinci, amancinci naphakathi ukuze aqalise ukusebenza ngokukhawuleza ngokukhawuleza. Sicutha uphuhliso kunye neendleko zokunyusa, ngaloo ndlela senza iCRM yethu ingabizi kakhulu kunabo bakhuphisana nabo kudidi olufanayo - umzekelo, eyona nguqulelo iphucukileyo. RegionSoft CRM Enterprise Plus kwinkampani enabasebenzi be-10 iya kubiza i-ruble eyi-202 lamawaka (kwiilayisenisi), kwaye uhlawula le mali kanye, ngaphandle kokubhalisa. Ewe, kulungile, masidibanise isixa esifanayo sokucokisa kunye nokuphunyezwa (oko, ngendlela, akusoloko kuyimfuneko) - kusekho kathathu ngaphantsi kweelayisensi zokurenta ngonyaka ukusuka kwabanye abathengisi abanengqondo efanayo.

Omnye umbuzo uvela: yintoni eya kufumana inkampani ngeli xabiso? I-CRM eqhelekileyo enolunye uhlobo lokhuseleko oluzinzileyo ngenxa yedesktop? HAYI. Nantsi into esisoloko sinikezela ngayo kwiinkampani zokuvelisa:

Kwangaxeshanye, masenze imodeli ngaxeshanye ukuba yonke le misebenzi ingasetyenziswa njani. Masibe nefektri encinci yentsomi yokuvelisa izixhobo zokwakha kunye neerobhothi zesizukulwana esitsha kwizikolo zerobhothi. Siza kwenza iimodeli eziqhelekileyo kunye neziqhelekileyo.

I-MCC liziko lokuthengisa kunye nolawulo lweodolo. Yinjini yolungiselelo eqhuba kwaye ilandelela iinkqubo ezinxulumene nemiyalelo yabathengi. Ngaphakathi kwiziko lolawulo lokuthengisa, unokubhalisa iiodolo zabathengi, uthathele ingqalelo amaxwebhu ahamba kunye nentengiselwano, ukuthumela iimpahla kubathengi, ukwenza uhlalutyo lwenkqubo kunye nokuveliswa kwee-odolo zemveliso kunye neodolo kubaboneleli (ngelixa izindululo zababoneleli zihlalutywa), ukuhanjiswa kwezinto zothutho. iphunyeziwe. Kwangaxeshanye, i-MCC icebisa ngobulumko ezona zinto zidumileyo xa kusenziwa iodolo yomthengi.

Sifumene umyalelo ovela kwisikolo seRobokids serobhothi ukuba sithenge iirobhothi eziqhelekileyo ezili-10, izixhobo zokwakha ezi-5 kunye neerobhothi ezi-4 eziqhelekileyo - ezinobungakanani obahlukileyo kunye nesoftware entsha yabantwana abadala. Sifaka umyalelo kwiziko lolawulo, kwaye ithunyelwa kubaphathi bemveliso, iinjineli kunye nezoqoqosho. Iingcali zezoqoqosho kufuneka zibale iindleko zeerobhothi ezi-4 ezingekho mgangathweni. Ukwenza njani?

Ungazoba isindululo sobugcisa kunye nezorhwebo (TCP) — yifake kwiifomu ezikhethekileyo ngaphakathi InqilaSoft CRM amacandelo ayimfuneko kwiirobhothi zethu "ezikhethekileyo" ngokuhambelana nokucwangciswa kwazo kwaye siya kubala ngokuzenzekelayo iindleko zemveliso. Yile ndlela i-robot yethu iya kuqulunqwa ngayo amacandelo kunye neengxenye kuxwebhu, kwaye umthengi uya kufumana ukubala okupheleleyo kweendleko zemveliso nge-imeyile, kunye neendleko zophuhliso kunye nendibano. Ngelo xesha, imveliso sele ihlalutye ukufumaneka kweerobhothi esele zenziwe, abaqulunqi kunye namacandelo ayimfuneko - kwaye, ukuba kukho into engekhoyo, ii-odolo zokuthengwa kwezinto ezilahlekileyo zithunyelwe kubaboneleli.

Ujongano lokubala lwe-TCP

Into echazwe ngasentla - Le yindlela ye-TCP (iziphakamiso zobugcisa kunye nezorhwebo). I-TCH sisixhobo sokulungiselela iziphakamiso zorhwebo zokubonelela ngezixhobo zobugcisa ezinzima. Ngokwenene, le yikiti yokwakha apho unokukhetha khona isethi epheleleyo yezixhobo, kubandakanywa nokuzikhethela, kunye nokubalwa kweendleko zayo. Ukuba umphathi usebenzisa i-TKP, ngoko unokuqwalasela ukuhambelana kwamacandelo kunye neengxenye kunye nento yesixhobo, ukugqiba ukucwangciswa okusisiseko, inani lamacandelo afunekayo, iimpawu zabo zobugcisa kunye neseti yolwazi lwentengiso. Ngaloo ndlela, unokulungiselela ngokukhawuleza isiphakamiso sokunikezelwa kwezixhobo kunye neenkcukacha zamacandelo, ngokuqwalasela zonke izaphulelo kunye ne-markups, ishedyuli yokuhlawula kunye nezixhobo zokukhangisa, ukuba zifunekayo. Ngexesha elifanayo, iindleko zento kunye namacandelo zibalwa ngokuguquguqukayo ngexesha ukuguqulwa kokuguqulwa / kwenziwa - akukho mfuneko yokuqokelela ulwazi kwiincwadi zokubhekisela, iitafile, njl.

Emva koku, unokwenza ifom eprintiweyo ecocekileyo neneenkcukacha ye-TCH, ukhuphe i-invoyisi, isenzo, i-invoyisi kunye ne-invoyisi esekwe kuyo.

Ifom ye-TCH eprintiweyo

Kodwa iiparameters zerobhothi entsha zibalwe kwi-calculator yesofthiwe - injineli yangena kwiiparitha: ubude, ububanzi kunye nobunzulu bomzimba, uhlobo lweprosesa, inani kunye neeparitha zeebhodi ezifunekayo, inani leenqununu, inani elitsha lamacandelo, inani elitsha lepeyinti, njl. Ngaloo ndlela, wafumana ixabiso eliqikelelweyo lerobhothi, eyakha isiseko sesiphakamiso esincinci sobugcisa (umthengi akafuni ukwazi iindleko zamacandelo kunye nokubunjwa okupheleleyo kwesixhobo).

Izibali zesoftware sisixhobo esibalulekileyo kwiinkampani zokuvelisa. Ngokwesiqhelo, khawufane ucinge ukuba uvelisa iingcango: iingcango zangaphakathi zeKhrushchev, iStalin kunye nezakhiwo ezitsha, ngokulandelelana - ukuvuleka okuphezulu kweedachas kunye nezindlu zokuhlala. Oko kukuthi, iisampulu ezinobungakanani obuhlukeneyo zenziwe ngezinto ezahlukeneyo. Kumxhasi ngamnye, kufuneka ubale iodolo yakhe kwaye, ngokufanelekileyo, ngokukhawuleza ulayishe le profayile kuwo onke amaxwebhu. IN InqilaSoft CRM oku kunokwenziwa ngokusebenzisa izixhobo zokubala zesoftware, apho unokubala ulandelelwano ngokweparameters - ngaphantsi kwe-1 ngomzuzu. Izikripthi zeprogram zivuliwe, ngoko ke nawuphi na umsebenzisi onobuchule bokucwangcisa unokubonelela nayiphi na, nokuba yeyona ndlela inzima kunye nokubala komntu ngamnye.

Ukudibanisa i-5 kwi-robot ye-10, iibhodi ezininzi kunye neeprosesa ezimbini zilahlekile, kuba i-2 isanda kushiywa ukuba ithathe indawo "yengqondo" phantsi kwewaranti. Ngokuthe ngqo kwi-CRM, umphathi wemveliso uthumele isicelo kumthengisi, ngexesha elifanayo ebala kwakhona iimfuno. Ngelo xesha, umthengi wavuma i-TCP, abaphathi bethu bavelise i-invoyisi kwi-CRM kwaye bayithumela ukuba ihlawulwe. Emva kokuba ihlawulwe, siqala imveliso yalo myalelo.

Ngqo ukusuka RegionSoft CRM unako yenza izicelo zababoneleli ngeendlela ezininzi: ngokuhlalutya intengiso (esekelwe kwiintengiso ezibhalisiweyo kwi-accounting ye-warehouse), ngokuhlalutya ii-invoyisi zentlawulo, ngokusebenzisa i-matrix yemveliso, ngohlalutyo lwe-ABC (isicelo esizenzekelayo esisekelwe kwiinkqubo ezinokwenziwa ngokwezifiso - inkqubo ngokwayo ihlalutya ukuthengiswa kwemveliso ngelo xesha. ngokusekelwe kumgaqo wePareto kwaye ivelisa izicelo zamaqela emveliso). Emva kokuba zivelisiwe, izicelo zifakwe kwilogi yesicelo, zifakwe kwifayile, okanye zithunyelwe ngokuthe ngqo kwi-imeyile yomthengisi.

Ngendlela, malunga neematriki zemveliso. Esi sixhobo esibalulekileyo, esiyirejista yamaxabiso okuthenga abonisa ababoneleli, amaxesha asemthethweni ala maxabiso, kunye neempawu ezongezelelweyo.

I-RegionSoft CRM, iqala ngeProfessional Plus edition, iye yakha ngaphakathi ulawulo lwempahla ngokweemodeli ezimbini: i-batch accounting kunye ne-avareji accounting. Loluphi uhlobo lwe-accounting onokuthi ukhethe luxhomekeke kwiimfuno kunye noxanduva lwenkampani yakho siza kuchaza ngokufutshane kwabo bangekantywi kwisihloko. Ubalo-mali lwebhetshi lwakhiwe ngokwesiseko seerejista zebhetshi, ukonga kunye netotali yi-warehouse. Owona mgaqo uqhelekileyo wokubala ibhetshi yeFIFO uyasetyenziswa. Kwimeko ye-batch accounting, unokubhala kuphela iimpahla ezishiye amaqashiso, oko kukuthi, ukubhala iimpahla njenge-minus akunakwenzeka. Obu buchule bufanelekile kwiintengiso zehoseyile, ngakumbi ukuba kufuneka ugcine iimpahla ukuze zithunyelwe kumxumi. I-avareji ye-accounting ifaneleke ngakumbi kwiintengiso zentengiso: ayithatheli ingqalelo iibhetshi kwaye kunokwenzeka ukuba ubhale phantsi iimpahla njenge-minus (leyo, ngokutsho kwe-accounting, ayikho kwisitokhwe, umzekelo, ngenxa yokuhlelwa kakubi) . Ngokwendalo, i-RegionSoft CRM ikuvumela ukuba wenze phantse yonke imisebenzi yendawo yokugcina kwaye uvelise ngokuzenzekelayo kwaye wenze iifom eziprintiweyo zawo onke amaxwebhu aphambili (ukusuka kwii-invoyisi ukuya kwiindlela kunye neerisithi zokuthengisa).

Ke, saqala ukudibanisa iirobhothi zeodolo yethu enkulu, sine-batch accounting efakwe kwindawo yethu yokugcina impahla.

Ukusebenza kwemveliso isekelwe kugcino-mali lwesitora, olwakhelwe kuhlelo lwe-RegionSoft CRM Enterprise Plus kwaye lubandakanya inani leendlela ezijolise ekuzenzeleni imveliso yemveliso kunye nokulawula izixhobo zemveliso. Siyakulumkisa ngokukhawuleza - akufanele udibanise ukusebenza kwemveliso kwinkqubo yeCRM kunye neenkqubo zokulawula ngokuzenzekelayo, nangona kukho iindawo zoqhagamshelwano. Sekunjalo, inkqubo yokulawula ngokuzenzekelayo yi-software apho imveliso iphambili, kwaye i-CRM yinkqubo apho urhwebo luyiprayimari kunye nokuphela kwe-automation yomsebenzi wamashishini amancinci naphakathi kubalulekile.

InqilaSoft CRM ixhasa zombini imveliso elula kwinqanaba elinye (amacandelo athengiweyo, adibanisa iPC, athengisa iPC kumxhasi wenkampani), kunye nemveliso yemveliso emininzi, apho imveliso iqhutywa ngamanqanaba ahlukeneyo (umzekelo, okokuqala, iiyunithi ezinkulu zihlanganiswe kumacandelo. , kwaye ke ukusuka kwiiyunithi kunye namacandelo ePC ngokwayo). Kwi-RegionSoft CRM akunakwenzeka kuphela "ukudibanisa inkqubo N ukusuka kwi-subsystems n, m, p", kodwa ikwaxhasa imisebenzi yokuchithwa, ukuguqulwa, ukudalwa kwamaxwebhu, ukubalwa kweendleko, ukudala umzila, njl.

Sisahlanganisa iirobhothi kwaye sinemveliso yeenkqubo ezininzi, kungekhona elula: ngenxa yokuba sifumana amacandelo ahlukeneyo kunye neeyunithi zokuqala zokudibanisa, kwaye emva koko kwiiyunithi - iirobhothi, kwaye kwinqanaba lesithathu silungiselela isofthiwe yabo. Kwaye ngoko sibhala ukusuka kwindawo yokugcina "ngeenkcukacha" izinto zomzimba, i-electronics, i-peripherals, i-fasteners eyahlukeneyo kunye neebholiti, iibhodi ezihlakaniphile kunye neeprosesa, kwaye uvelise irobhothi - ngexesha elifanayo, emva kokuveliswa, zonke izinto eziyimfuneko kwimveliso. yerobhothi zicinywe ukusuka kwindawo yokugcina. Senza iodolo kwaye siyithumele kumthengi - yonke ipakethe yamaxwebhu yenziwa ngokucofa okumbalwa.

Olunjani usizi kuba singazivelisi iirobhothi, kodwa izikolo zizithenga kubenzi beLego okanye baseTshayina :)

Ukuba usebenzisa RegionSoft CRM Enterprise Plus, awufumani nje iimodyuli ezongezelelweyo ezininzi - amacandelo amaninzi ojongano alungiselelwe iimfuno zomxhasi onjalo. Ngokomzekelo, xa ugcwalisa ikhadi lezinto zemveliso, phakathi kwezinye izinto, umsebenzisi unokugcwalisa icandelo elithi "Ukuvelisa" - indawo yokugcina imveliso, inkcazo yemveliso kunye nemephu yezobuchwepheshe, iteknoloji yokuvelisa ngezigaba kunye nenkcazo yemveliso kwi ifomathi yasimahla ibhalisiwe. Kwakhona, amacandelo anxulumene ne-TCH azaliswe ekhadini, eya kunceda ke ukuvelisa i-TCH ngokuchofoza okumbalwa.

Ngendlela, zonke ezi ndlela zinokusetyenziswa kulo naluphi na uhlobo lwemveliso: ukusuka kwimveliso yokutya ukuya kwindibano ye-helicopter. Kuya kubakho umnqweno kunye nokuqonda ukuba unzulu kangakanani kwaye unobuchule obulungele ukwenza iinkqubo zemveliso ngokuzenzekelayo.

Kwaye, ngokuqinisekileyo, ikhonkco lokudibanisa lazo zonke ezi zixhobo iinkqubo zoshishino. Yonke imisebenzi yesiqhelo kunye nesiqhelo, zonke iinkqubo kufuneka zenziwe ngokuzenzekelayo - oko kukuthi, ngokufanelekileyo, iCRM yakho kufuneka ibe nenkqubo yokumisela iinkqubo zoshishino, ngexesha lokuyilwa kwemisebenzi, uxanduva, imihla ebekiweyo, izinto ezibangelayo, njl.njl. Kwaye le seti yonke kufuneka isebenze kakuhle kwaye ngokwenene iququzelele bonke abasebenzi ukuba basombulule i-macro-task elandelayo (umzekelo, ukuvelisa ibhetshi yeerobhothi kunye nokuvuma ukucaciswa kobugcisa obunzima).

I-Lyrical-technical afterword

Kwesinye isiganeko, ugxa wethu wabuzwa oku: “Unjani?I-RegionSoft CRM ayingomntu osebenza naye, - malunga. ezizenzekelayo) ngaba ujonge ngaphakathi: kufutshane ne-Basecamp okanye kufutshane ne-1C?” Enyanisweni, lo mbuzo wawusoloko ubuzwa ngobuchwephesha, kodwa awuzange ube naively kwaye kwangaxeshanye ngokuchanekileyo. Kucacile ukuba besithetha malunga nobunzima bojongano. Kwaye akukho mpendulo kulo mbuzo; kunoko, ingxelo epheleleyo yentanda-bulumko inokubhalwa apha. Ubuninzi bewebhu kunye nokufikeleleka okuhambelanayo kwenkqubo kuye kwakhokelela kwisikhukula semarike kunye nezisombululo ezilula zokwenza ishishini kunye nokulawula imisebenzi kwinkampani: ngokunyaniseka, ndixelele ukuba yintoni umahluko osisiseko phakathi kwe-Asana, Wrike, Basecamp, Worksection, Trello, njl. (ngaphandle kwe-Atlassian stack)? Umahluko kuyilo, iintsimbi kunye neempempe kunye nenqanaba lokwenza lula. Kungokwesiseko sezi mpawu zintathu ukuba isoftware yanamhlanje yamashishini amancinci yaqala ukukhuphisana. Emva koko abaphuhlisi benye yale software baqaphela ukuba amashishini afuna iCRM, kwaye kwavela iiCRM ezininzi "ezilula", eziphuhliswe kwisebe labo, zaba ziinkqubo zokuthengisa kunye nokubalwa kwabathengi.

Kwaye kuphela iiyunithi ezimbalwa zazo eziye zaya phambili, zaya / zabuyela kwi-desktop kwaye zaqala ukongeza ukusebenza kwendawo yokugcina impahla, imveliso, ulawulo lwamaxwebhu, njl. Ukuphumeza olu zenzekelayo kwi-interface elula enezincamathelisi, amakhadi kunye ne-emoticons phantse akunakwenzeka. Ngokubanzi, ukuba uphuhlisa isoftware yeshishini okanye ukhetha inkqubo elungileyo yenkampani yakho, ndikucebisa ... ukuba uye kujonga amehlo akho kwiziko elikhethekileyo elipholileyo. Ixabisa i-1,5-2 lamawaka, kodwa ukongeza kumsebenzi oyintloko uya kuba nomdla kuwe njengomphuhlisi: izixhobo ezinomsebenzi omangalisayo womzimba (ubuhle, ubuncinci, obufanelekileyo) zidibaniswe ne-interface yomsebenzisi onzima kakhulu kwi-PC. Kwaye awuyi kufumana i-flat design, i-gradient, i-minimalism, njl. -amaqhosha ojongano olurhabaxa kuphela, iitafile, iqela lezinto kunye nazo zonke iintlobo zokudityaniswa phakathi kwezicelo. Kwaye yonke into, kunjalo, yidesktop. Ngendlela, zonke ezi nkqubo zihlanganiswe nenkqubo yeCRM (oko kukuthi, indawo yokugcina amakhadi abathengi kunye nolwazi lwezemali). Libali elifanayo noogqirha bamazinyo- kodwa luhambo olungamnandanga kangako, musa ukugula.

CRM++ Kwiinkampani ezininzi, ekuphela kwendlela yokuseka iinkqubo, ukwenza umsebenzi ube nzima, kwaye ukhulule inani elithile leyona nto ibaluleke kakhulu - umsebenzi wabantu. Ewe, ukuphumeza i-CRM kwinkampani yokuvelisa isoloko iyinkimbinkimbi kwaye ichitha ixesha kunokuba, umzekelo, kwinkampani yokurhweba, kodwa yindleko efanelekileyo kakhulu. Unamava abasebenzi abanomvuzo, izixhobo ezibiza kakhulu, ababoneleli abathembekileyo, ulwazi lwakho kunye nophuhliso-ivili leshishini liyajikeleza. Ukuphela kwe-automation ngeCRM kuya kwenza i-flywheel ihambe ngokukhawuleza. Oku kuthetha ukuba ishishini liya kuba nemveliso ngakumbi.

umthombo: www.habr.com