Ukuwa kwemfuno yebhajethi yeefowuni eziphathwayo zeemveliso zasekhaya eziveliswe eTshayina kunokukhokelela ekunyamalaleni ngokupheleleyo kwezo zixhobo kwiishelufu zeevenkile zaseRashiya. Ngayo Upapasho lwe-Kommersant ngokubhekiselele kwidatha yohlalutyo evela kwiGroup ye-GS ephetheyo.
Uphononongo olwenziwa ngabahlalutyi beGroup ye-GS lubonise ukuba kwikota yokuqala ye-2020, isabelo seempawu zeefowuni zasekhaya kwicandelo elingaphezu kwama-2000 ee-ruble ekuhanjisweni eRashiya kuphela i-4%, ngelixa ngexesha elifanayo kunyaka ophelileyo laliyi-16%.
Kwiinyanga ezintathu zokuqala zika-2020, malunga nama-300 amawaka ee-smartphones ezivela kwiimpawu zaseRashiya ezinje ngeBQ, Vertex, Texet, Dexp, Digma, Inoi kunye neHighscreen zaziswa kweli lizwe. Umthombo uphawula ukwanda okukhulu kwesabelo sezixhobo ezivela kubavelisi baseTshayina, apho kwixesha lokunika ingxelo lithatha i-54% yeemarike, ngelixa kwikota yokuqala yonyaka odlulileyo isabelo sabo sasiyi-42%. Kuyaphawuleka ukuba emva kwe-2017, ii-smartphones ezivela kwi-brand yaseTshayina naseRashiya nganye yayihlala kwi-18% yemarike yasekhaya.
Ngokweengcali zeGroup ye-GS, zizonke ii-10,4 zezigidi zeefowuni eziphathwayo zangeniswa eRashiya kwikota yokuqala yalo nyaka. Isabelo see-smartphones sasiyi-63% okanye i-6,5 yezigidi zeeyunithi. Xa kuthelekiswa nexesha elifanayo lonyaka ophelileyo, kukho ukuhla kwemithamo yokubonelela nge-9%. Kuyaphawulwa ukuba ukuhla kweemarike kwakuchanekile ngenxa yokuhla kwemfuno kwicandelo lohlahlo lwabiwo-mali, apho izixhobo ezivela kwiimpawu zaseRashiya zimelwe kakhulu.
"Kucacile ukuba kwiimeko zemarike zangoku ezi mpawu ze-smartphone aziyi kuphila," utshilo u-Alexey Surkov, intloko yeziko lohlalutyo lwe-GS Group. Ngokombono wakhe, kwixesha elizayo, kuwo onke amacandelo emarike ye-smartphone yaseRashiya, ukhuphiswano luya kuphuhliswa phakathi kwabavelisi baseTshayina iHuawei (kubandakanywa ne-Honor brand), i-Xiaomi, i-Oppo kunye ne-Vivo, kunye nenkampani yaseMzantsi Korea i-Samsung. Kwicandelo lexabiso eliphezulu, iApple iya kongezwa kubavelisi abasele bedwelisiwe. Iimpawu zaseRashiya ziya kugcina icandelo leefowuni ze-push-button eziphantsi zibiza ngaphantsi kwee-ruble ze-2000.
umthombo: 3dnews.ru