Imveliso kunye nokusebenza komntu kubaluleke kakhulu kwimpumelelo yayo nayiphi na inkampani, kodwa ngakumbi kuqaliso. Enkosi kuluhlu olukhulu lwezixhobo kunye namathala eencwadi, kube lula ukuphucula kunye nokwenza ngcono ukuhamba kwakho komsebenzi ukuze ukhule ngokukhawuleza.
Kwaye ngelixa zininzi iindaba malunga neziqalo ezisandula ukwenziwa, kuncinci okuthethwayo malunga nezizathu zokwenyani zokuvalwa.
Izibalo zehlabathi ngezizathu zokuvalwa kokuqaliswa zikhangeleka ngolu hlobo:
Kodwa nganye yezi mpazamo inentsingiselo eyahlukileyo kwiimarike ezahlukeneyo. Ngaphandle kweempazamo zokuqalisa ezicacileyo, kukho ezimbalwa ezingathandekiyo kodwa ezibaluleke kakhulu. Kwaye namhlanje ndingathanda ukubhala ngabo. Kule minyaka mithandathu idlulileyo, ndiye ndacebisa ngaphezu kwe-40 yokuqalisa kwaye ndiya kubhala malunga neempazamo ezintathu eziphindaphindiweyo kuzo zonke.
Impazamo 1: Unxibelelwano olungalunganga phakathi kweqela
Le mpazamo ihlala isenzeka ngenxa yokungabikho konxibelelwano kunye nomnini wokuqalisa, kodwa ngamanye amaxesha kukho ukungavisisani phakathi kwamasebe aliqela. Iqela elisebenzayo lelona candelo libalulekileyo kwimpumelelo yesiqalo.
Ngokophononongo olwenziwa nguHolmes, ilahleko iyonke yenzuzo kwiinkampani ngenxa yonxibelelwano olulambathayo yayingama-37 eebhiliyoni zeerandi. Ukongezelela, iinkampani ezingaphezu kwama-400 eUnited States naseBritani zahlola abasebenzi zaza zagqiba kwelokuba iingxaki zonxibelelwano ziyayinciphisa imveliso yaye ilahlekela le nkampani umlinganiselo wee-R62,4 zezigidi ngonyaka.
Xa kukho abantu ababini ukuya kwabane kuphela kwisiqalo, lonke unxibelelwano lwenzeka ngelizwi: wonke umntu uyayiqonda indima yakhe, indawo yoxanduva, kwaye uyawenza umsebenzi wakhe. Kodwa kamsinya nje bakufika abasebenzi abatsha, zonke izivumelwano zomlomo ziyalityalwa, kwaye unxibelelwano nge-imeyile kunye neSkype luyayeka ukusebenza.
Yintoni endiyenzayo?
Xa iqela lisanda kwaye kungena abasebenzi abatsha abangaziyo yonke imiba yemveliso, kuba yimfuneko ukuqulunqa unxibelelwano. Nazi ezinye zezona apps zidumileyo zonxibelelwano lweqela langaphakathi:
1. Ukutyibilika Umthunywa olungiselelwe ngokukodwa ukulawula iiprojekthi zeqela. Ikuvumela ukuba wenze itshaneli ezinomxholo, udibanise iinkonzo zomntu wesithathu, kwaye unxibelelane neqela lakho ngokukhawuleza okukhulu.
2. asana -Isicelo seselula kunye newebhu kulawulo lweprojekthi kumaqela amancinci. Iqela ngalinye linokwenza indawo yokusebenzela efanelekileyo kubo, ebandakanya iiprojekthi ezininzi. Iprojekthi, nayo, inokubandakanya imisebenzi emininzi. Abasebenzisi abanokufikelela kumsebenzi banokongeza kuwo, baqhoboshele iifayile, kwaye bafumane izaziso malunga nobume bayo. U-Asana udibanisa ngokugqibeleleyo kunye ne-Slack: okokuqala kulungele ukuseta imisebenzi, okwesibini unokuxoxa ngayo ngokukhawuleza.
3. yocingo β inkonzo yomyalezo okhawulezayo. Nangona esi sithunywa singesona sithandwa kakhulu kumazwe e-CIS, kulungele unxibelelwano olungekho sikweni kunye nokuvumelana ngokukhawuleza kwiinkcukacha zeprojekthi. Unokwenza amaqela aliqela okuxoxa ngeeprojekthi.
Ukuba udinga ukulawula unxibelelwano lwangaphakathi kuphela, kodwa kunye nokunxibelelana nabaxhasi kunye nomsebenzi wesebe lokuthengisa, awukwazi ukwenza ngaphandle kweCRM. Ngokufanelekileyo, ii-CRMs zikuvumela ukuba wenze indawo enye yokunxibelelana nabathengi kwaye udlulisele lonke unxibelelwano oluvela kubathunywa bethutyana.
Uninzi lwabaqalayo lunxibelelana nabathengi kwiGmail, ke iCRM yelifu kunye nokudityaniswa kwe-Gmail sisisombululo esona sifanelekileyo sokuqalisa.
Yintoni enye enceda ngayo iCRM?
- Ukulungelelanisa ulwazi phakathi kwamasebe;
- Ukunciphisa iindleko zomsebenzi wesiqhelo
- Lungiselela ukuthunyelwa kweposi kunye nokulandelela
- Lawula ukuthengisa ngokufanelekileyo
- Ukufikelela ngokupheleleyo kwidatha yomthengi: imbali yokuthenga, isizathu somnxeba wabo wokugqibela, njl. kuso nasiphi na isixhobo naphi na emhlabeni.
- Ingxelo yesebe ngalinye
- Iinkcukacha-manani ezipheleleyo zemisebenzi yokuqalisa;
- Dlulisa unxibelelwano kunye nabathengi abasuka kwi-imeyile, iKhalenda, i-Google Drive kunye ne-Hangouts kwi-interface enye kwaye ulahle inqwaba yeethebhu.
- Musa ukuphulukana nezikhokelo
Ngezantsi ndiza kuthetha ngokufutshane malunga neeCRM ze-Gmail esisebenze nazo, kunye ne-caveat kwiikhrayitheriya ezibalulekileyo kuthi: i-interface ecacileyo ngaphandle kokukhwela, ixabiso eliphantsi kunye nenkonzo yenkxaso eyaneleyo.
Zazimbalwa iiCRM ezinjalo - ngokuchanekileyo, zimbini kuphela.
NetHunt -I-CRM epheleleyo ngaphakathi kwe-Gmail ukwenza ngokuzenzekelayo iindlela kunye nokulawula ukuthengisa kwinqanaba ukusuka kwisicelo ukuya kwintengiselwano. Ibandakanya isethi yeempawu zokulawula izikhokelo, ukuphuhlisa ubudlelwane babathengi, ukubeka iliso kwiintengiso kunye nokuvala izivumelwano.
Ekubeni imbali yonxibelelwano kunye nabathengi igcinwe efini, ayilahlekanga xa omnye wabathengisi ehamba kwaye ekhoyo. .
IiPros: ujongano lwendalo, ukusebenza okwandisiweyo kakhulu (kwezinye iiCRM kufuneka uhlawule ngokwahlukeneyo kwiifitsha ezongezelelweyo ezinjengokuthunyelwa kwee-mass mass), ukuhlanganiswa ne-G-Suite kunye nexabiso. Ukuqala okuninzi, ixabiso libaluleke kakhulu - isiqalo kunye nabantu be-4-5 abayi kukwazi ukuthenga i-CRM ngaphezu kwe-150 yeedola ngenyanga (ixabiso le-NetHunt ngomsebenzisi ngamnye / inyanga yi-$ 10 kuphela). I-plus eyahlukileyo ngumphathi wakho kunye nenkxaso efanelekileyo.
Kwiminus: akukho kuhlanganiswa ngokuthe ngqo kunye neenkonzo zokuthumela i-SMS kunye noyilo lwenguqulo yeselula ayinabuhlobo ngokupheleleyo.
Okwesibini kukuqala kwe-Estonian Umbhobho, okwahlukileyo kuba banakho ukufumana iminxeba kunye nesicelo esisebenziseka lula. Nangona kunjalo, ixabiso labo lomsebenzi ophambili yi-$ 49 / umntu ngenyanga, engafanelekanga kumntu wonke.
Impazamo 2: Ukuchazwa komdali
Eyona mpazamo ixhaphakileyo ebangela ukuba i-90% yokuqalwa ingaphumeleli ngabaseki babo. Bakuba befumene umjikelo wokuqala wotyalo-mali, uninzi lwabo balibona eli nqanaba njengelona xesha labo lobuqu. Isihogo esikhethekileyo sibizwa ngokuba "ziinkokheli ze-charismatic" ezithi, ngelixa zincoma ukuqala kwazo kwaye zinika udliwano-ndlebe, zityeshela ngokupheleleyo ukuphuculwa kobugcisa bengqondo yabo. Bakulungele ukungxama nokupapasha kwi-Verge okanye iTechCrunch iminyaka, ngelixa ukuqala kwabo ngokudabukisayo kumile ngenxa ye-inertia yozuko lwayo lwangaphambili. Uya kubafumana rhoqo kwiinkomfa ngeemeko ezikhuthazayo malunga nendlela yokufumana imali kumtyalo-mali kwaye uxhobise iofisi yokuyila, kodwa abayi kuthetha malunga nento eyenzekayo kwigumbi lokusebenza.
Ukungakwazi ukucinga kwakhona ngombono wokuqala wokuqalwa sisiphelo sabanini bamashishini abaninzi. Abanini boqaliso bahlala beza kum ukuze ndiqinisekise ukuchaneka kwezimvo zabo endaweni yobungcali bokwenyani. Balujongela phantsi uhlalutyo lwemarike, ingxelo yomsebenzisi kunye nezimvo zabasebenzi.
Abanini bokuqalisa babona ukusilela okuthe gqolo kunye neempazamo kuwo onke amanqanaba okuzisa imveliso kwintengiso okanye ukuthengisa njengomngeni wobuqu kwaye bazabalazele ukubonisa ukuba umbono wabo uya kusebenza ngokuqinisekileyo. Kwaye abanye abaqondi nto.
Ezi ziqalo apho isabelo sengonyama semali sichithwa kwintengiso kunye ne-PR. Izinga lokutsiba emva kwesilingo sasimahla liphezulu kakhulu, kwaye i-G2Crowd kunye namanye amaqonga azaliswe liqela lokuphononongwa kakubi kwabasebenzisi. Abasebenzi kwisiqalo esinjalo bakhethwa ukuba banyaniseke kuphela: ukuba omnye wabo uyabuza iNgcaciso yoMdali oMkhulu, bakhawuleza bathi ndlela-ntle kuye.
Uluhlu lweziqalo kunye nenkokeli enobubele iphakanyiswe yiTheranos, inkampani yokuvavanya igazi ngoku etyholwa ngobuqhetseba kunye nabasebenzisi abalahlekisayo. Ekupheleni kwe-2016, abatyali-mali baxabisa i-9 yeebhiliyoni zeedola, ngaphezu kokuqikelelwa kwe-20 ephezulu ye-Silicon Valley startups edibeneyo. Kwiminyaka embalwa kamva, inkohliso yatyhilwa kwaye ihlabathi lonke lafunda ukuba ingcamango yokuba umdali u-Elizabeth Holmes wayekholelwa kakhulu ayinakwenzeka.
Yintoni endiyenzayo?
Ukuze umfanekiso wangaphandle uhambelane neenkqubo zangaphakathi kwisiqalo, udinga iqela elihle. Ukuba ungowokuqala-kwinqanaba lokuqala ngaphandle kwenkxaso-mali yangaphandle, awuyi kukwazi ukutsala ingcali elungileyo kunye neqela elinobuhlobo kunye necookies eofisini.
Kukho iindlela ezininzi zokuhlanganisa iqela elikhulu ngaphandle kokubandakanya abahlobo kunye nezalamane:
1. Nikela ngesabelo kwisiqalo: Indlela eqhelekileyo yokunika iinketho okanye izabelo kwinkampani. Funda ngakumbi malunga nokuhanjiswa kwenkunzi kuqaliso . Ekubeni phantse akunakwenzeka ukugqiba isivumelwano sokukhetha kwisiqalo esibhalisiweyo eRashiya ngaphandle kokudala inkampani ye-offshore, jonga la manqaku alandelayo.
2. Inkululeko noxanduva: kwingcali efanelekileyo, ukubandakanyeka kunye neqondo lenkululeko lihlala libaluleke ngaphezu kwemali (kodwa kungekhona ixesha elide). Umqeshwa oziva ngathi yinxalenye yeprojekthi epholileyo kwaye unokukhetha isicwangciso kunye namaqhinga okuphumeza injongo ngokubona kwakhe unako ukukhawulezisa ukukhula kokuqalisa ngama-3 amaxesha. Mnike ukufikelela kuhlalutyo, unikeze rhoqo ingxelo eneenkcukacha, kwaye wabelane ngezicwangciso zexesha elide. Umqeshwa onjalo uyabuqonda ubuchule bokuqalisa, unokuvavanya ngokucacileyo imihla ebekiweyo kwaye abone iibhotile zemveliso phambi kokuba abasebenzisi babone.
3. Thatha iitalente ezincinci: Uninzi lwabafundi abanetalente abaqeshwa ixesha elide. Khangela abaphuhlisi abancinci kunye ne-QA kwii-hackathons, phakathi kwabaphumelele izifundo kunye neeforamu ezikhethekileyo. Izifundo ezininzi zoqeqesho zibandakanya iiprojekthi zokwenyani iqela elifunda kuzo. Beka isiqalo sakho kwaye ubeke iliso kubafundi abanetalente.
4. Nika ithuba lokuphuhlisa ngaphandle kweprofayile yakho: Kuhle ukuba umqeshwa unokufunda i-ins kunye nokuphuma komsebenzi wenkampani kwaye aphucule kungekhona kwindawo yakhe kuphela, kodwa nakwiinkalo ezinxulumene nazo. Ukuqaliswa kubonelela ngentsimi efanelekileyo yophuhliso olubanzi, ixhasa kwaye ihlakulele inyathelo lokuqala labasebenzi.
5. Qeqesha abasebenzi: Uphuhliso lwabasebenzi lutyalo-mali olufanelekileyo kwixesha elizayo lokuqalisa. Nokuba kwiinyanga ezintandathu kamva omnye wabo uya kwiqumrhu elikhulu ukuze afumane umvuzo wemarike. Thetha ngezaphulelo kwiinkomfa ezikhethekileyo, abasebenzi abacebisi kwaye uthenge ukufikelela kwiikhosi ze-intanethi.
Kwaye ingcebiso ephambili kukuvuma ukuba kwanengcali efana nawe isenokuba ayilunganga. Kwaye ke impendulo evela kubasebenzi iya kubonwa njengamanqaku anokwenzeka okukhula, kwaye kungekhona njengengxolo engenanto.
Impazamo yesi-3: Ukwenza imveliso ngaphandle kokubeka iliso kwimarike
Kwi-42% yamatyala, ukuqaliswa kwahluleka ngenxa yokuba basombulule iingxaki ebezingekho. Nokuba neqela lamaphupha, inkokeli ekrelekrele kunye nokuthengisa okumangalisayo, kunokuvela ukuba akukho mntu unomdla kwimveliso yakho. Yintoni eyonakeleyo kule nkqubo?
I-Treehouse Logic, i-app yokwenza ngokwezifiso, ichaze isizathu sokusilela kwayo ngale ndlela: βAsizange siyisombulule ingxaki yemarike yehlabathi. Ukuba besinokusombulula iingxaki ezinkulu ngokwaneleyo, sinokufikelela Β»
Iqela likholelwa ekugqibeleni ukuba imarike ilinde imveliso yabo kwaye ayiqondi ukuba kutheni abatyali-mali be-AngelList bengatyali imali kuyo ngokukhawuleza. Abaqalisi bakhetha iindawo zomsebenzi ezinomdla kubo, kwaye hayi kubatyali-mali. Ke, benza iimveliso kunye neenkonzo zeshishini, baphuhlise iinkonzo zisebenzisa itekhnoloji ephezulu, kwaye baphuhlise itekhnoloji kwimfundo kunye ne-IoT. Abatyali mali banomdla kwi-fintech, iinkonzo zolungiselelo, iimarike, ukuthengisa kunye nobuchwepheshe boshishino lokutya.
Yintoni endiyenzayo?
Yonke ingcamango yokuqalisa ihamba malunga nomjikelo ofanayo ngaphambi kokuphunyezwa kwayo. Kwinqanaba ngalinye kubalulekile ukunikela ingqalelo kwii-nuances:
Isigaba 1. Ukubhala isicwangciso soshishino. Abantu abaninzi bacinga ukuba eli nqanaba lelabantu ababuthathaka, kwaye baye ngqo kwinqanaba lesithathu. Phantse isiqingatha sazo zonke iziqalo ezingaphumelelanga azizange zifumane inkxaso-mali eyaneleyo. Gcina ukhumbule ukuba ukufikelela kwinqanaba lekhefu kunokuthatha ixesha elide kunokuba ucinga. Umthombo ogciniweyo wenkxaso-mali kunye neendleko ezifanelekileyo ziyinto eyahlula iziqalo ezikhulayo.
Isigaba 2. Uvavanyo lwemfuno yemarike. Phanda ishishini lakho kwaye ubeke iliso kwiintsingiselo zamva nje. Kubalulekile ukubala ukuba yeyiphi kubo eya kuhlala ixesha elide: thelekisa izibalo kunye nokukhula kwishishini. Phanda abakhuphisana ngokuthe ngqo nabangathanga ngqo: indawo yabo, isabelo semarike, uphuhliso. Ngubani oshiye imarike kwaye ngoba?
Isigaba 3. Bazi abantu ojolise kubo. Udliwano-ndlebe, uphando kumaqela anemixholo. Buza kwiiforam, kumaqela e-Facebook, izihlobo kunye nabantu obaziyo. Uphando olunjalo luthatha ukuya kwiinyanga ze-2, kodwa akukho siqalo esinye endisaziyo esishiywe ngaphandle kokuqonda emva kokufunda zonke iziphumo zophando. Kunengqiqo ukudala nokuvavanya iingcamango ezahlukeneyo kwinxalenye encinci yabaphulaphuli abathembekileyo.
Ukuba uyisiqalo esincinci esiye sahamba kuzo zonke izigaba kwindlela yokukhula okuzinzile okanye malunga nokuqalisa iprojekthi yakho, yabelana ngeempazamo zakho kumazwana.
Utyalo-mali olukhulu kunye nokukhula kuye wonke umntu!
umthombo: www.habr.com