U-Arthur Khachuyan yingcali eyaziwayo yaseRashiya ekuqhubeni idatha enkulu, umseki wenkampani ye-Social Data Hub (ngoku eyiTazeros Global). Iqabane leSizwe loPhando kwiSikolo esiPhakamileyo sezoQoqosho. Ilungiselelwe kwaye inikezelwe, kunye ne-National Research University School of Economics, i-bill kwi-Big Data kwi-Federation Council Wathetha kwi-Curie Institute eParis, iYunivesithi yaseSt. kwi-Red Apple, i-International OpenDataDay, i-RIW 2016, i-AlfaFuturePeople.
Intetho yarekhodwa kumnyhadala ovulekileyo "Geek Picnic" eMoscow ngo-2019.
Arthur Khachuyan (emva koku – AH): - Ukuba ukusuka kwinani elikhulu lamashishini - ukusuka kumayeza, ukusuka kulwakhiwo, kwinto ethile, into, ukukhetha apho iteknoloji yedatha enkulu, ukufundwa komatshini, ukufunda okunzulu kusetyenziswa rhoqo, oku mhlawumbi kukuthengisa. Ngenxa yokuba kwiminyaka emithathu okanye edlulileyo, yonke into ejikelezayo kuhlobo oluthile lonxibelelwano lweentengiso ngoku iboshwe ngokuchanekileyo kuhlalutyo lwedatha kwaye ngokuchanekileyo kwinto enokuthiwa ubukrelekrele bokufakelwa. Ke ngoko, namhlanje ndiza kukuxelela malunga noku kwimbali ekude kakhulu ...
Ukuba ucinga ngobukrelekrele bokwenziwa kunye nokuba ijongeka njani, inokuba yinto elolo hlobo. Umfanekiso ongaqhelekanga ngomnye wothungelwano lwe-neural endilubhale kunyaka ophelileyo ukufumana ukuxhomekeka kwinto eyenziwa yinja yam- kufuneka amatyeli angaphi ukuba aye enkulu, encinci, kwaye ixhomekeke njani ngokubanzi kwindlela ayitya ngayo. okanye hayi? . Eli liqhula malunga nendlela obunokuthi bucingelwe ngayo ubukrelekrele bokwenziwa.
Kodwa kunjalo, makhe sicinge malunga nendlela esebenza ngayo yonke kunxibelelwano lweentengiso. Kukho iindlela ezintathu apho i-algorithms yanamhlanje kwintengiso kunye nokuthengisa inokunxibelelana nathi. Kucacile ukuba ibali lokuqala lijolise ekufumaneni nasekukhupheni ulwazi olongezelelekileyo malunga nam nawe, kwaye emva koko ulusebenzisele iinjongo ezithile ezilungileyo kwaye kungekhona ezintle; lungisa indlela yokujongana nomntu ngamnye; Ngokwemvelo, emva koku, yenza imfuno ethile ukwenzela ukuba wenze isenzo esijoliswe kuyo kwaye uqhube ukuthengiswa okuthile.
Besebenzisa iteknoloji, bazama ukucombulula ingxaki yonxibelelwano olusebenzayo
Ukuba ndikuxelela ukuba ucinge malunga nePornhub kunye neM. Ividiyo”, ucinga ntoni?
Amagqabantshintshi avela kubaphulaphuli (apha kubhekiselwa kubo njengoC): -ITV, abaphulaphuli.
OH: -Ingcamango yam kukuba ezi zimbini iindawo apho abantu beza kuhlobo oluthile lwenkonzo, okanye masiyibize uhlobo oluthile lwempahla. Kwaye aba baphulaphuli bahlukile kuba abafuni ukuxelela umthengisi nantoni na. Ufuna ukungena kwaye afumane oko anomdla kuye ngendlela ecacileyo okanye efihlakeleyo. Ngokwemvelo, akukho mntu uza kuM. Ividiyo" ayifuni ukunxibelelana nabaphi na abathengisi, abafuni ukuqonda, abafuni ukuphendula nayiphi na imibuzo yabo.
Ngoko ke, ibali lokuqala lilandela kuyo yonke le nto.
Xa iitekhnoloji zokufumana ulwazi olongezelelweyo zavela ukuze ngandlela ithile uphephe ukunxibelelana nomntu. Sonke siyakuthanda xa sifowunela ibhanki ize ibhanki ithi: “Molo. UAlexey, ungumxhasi wethu weVIP. Ngoku omnye umphathi omkhulu uza kuthetha nawe.” Uza kule bhanki, kwaye ngokwenene kukho umphathi owahlukileyo onokuthetha nawe. Ngelishwa okanye ngethamsanqa, akukho nkampani enye esele ifumene indlela yokuqesha iwaka labaphathi bobuqu kubathengi abaliwaka; kwaye ekubeni uninzi lwaba bantu ngoku kwi-intanethi, umsebenzi kukuqonda ukuba luhlobo luni lomntu lo kunye nendlela yokunxibelelana naye ngokuchanekileyo ngaphambi kokuba eze kumthombo othile wentengiso. Kwaye ke, enyanisweni, kuye kwavela itekhnoloji ezama ukusombulula le ngxaki.
Ukutsalwa kwedatha yioyile entsha
Makhe sibe nomfanekiso-ngqondweni wakho ungumnikazi wendawo yokuthengisela iintyatyambo. Abantu abathathu beza kukubona. Eyokuqala imele ixesha elide kakhulu, iyanqikaza, izama ukuthetha nawe, ithatha uhlobo oluthile lwe-bouquet - uhamba ukuyisonga, uphume ukwenza into apho; ubalekela kwi-stall kunye nale bouquet - ulahlekelwe ii-ruble ezingamawaka amathathu. Kwakutheni ukuze kwenzeke? Awazi nto ngalo mntu: awuyazi imbali yakhe yokubanjwa kwiSebe leMicimbi yangaphakathi, awukwazi ukuba u-kleptomaniac kwaye ubhaliswe kwi-psychiatric dispensary. Ngoba? Ngenxa yokuba uyibonile okokuqala, kwaye awungomhlalutyi wokuziphatha.
Omnye umntu uyeza ... Vitaly. U-Vitaly naye uthatha ixesha elide ukuyiqonda, uthi, "Ewe, ndifuna le naleya." Kwaye uthi kuye, "Iintyatyambo zikamama, akunjalo?" Kwaye umthengisele isipha.
Umbono apha kukufumana idatha eyaneleyo ukuqonda ukuba yintoni kanye umntu ayifunayo. Wonke umntu ngokukhawuleza wacinga malunga nohlobo oluthile lweenethiwekhi zentengiso kunye nokunye ...
Wonke umntu mhlawumbi uvile ibinzana lobudenge elithi "idatha yioli entsha" ngaphezu kwesihlandlo esinye? Ngokuqinisekileyo wonke umntu uvile. Enyanisweni, abantu bafunde ukuqokelela idatha ixesha elide elidlulileyo, kodwa ukukhupha idatha kule datha ngumsebenzi ubukrelekrele bokwenziwa kwintengiso, okanye uhlobo oluthile lwe-algorithms yamanani, ngoku uzama ukusombulula. Ngoba? Kuba ukuba uthetha nomntu, unokukunika impendulo echanekileyo, engalunganga, okanye enemibala. Isiqhulo endisixelela abafundi bam kukuba uphando lwahluke njani kumanani-nkcazo ndiza kukuxelela oku njenge-anecdote:
Oku kuthetha ukuba kwiilali ezimbini bagqiba kwelokuba baqhube isifundo ngokomlinganiselo wobude bobudoda. Oku kuthetha ukuba kwidolophana yokuqala, iVillaribo, ubude obuyi-15 centimeters, kwidolophana yaseVillabaggio - 25. Ngaba uyazi ukuba kutheni? Kuba imilinganiselo yayisenziwa kwidolophana yokuqala, yaye kweyesibini kwenziwa uhlolisiso.
Ishishini le-porn yeyona nto iphambili yeenkqubo zokucebisa
Yingakho indlela yanamhlanje kukuhlalutya bonke abantu ngaphandle kokukhetha, nokuba ngaba bangaphantsi kwe-100%, kodwa aba ngabantu ongayidingi ukubabuza, awudingi ukubajonga. Kwanele ukuhlalutya oko ngoku kuthiwa yi-digital footprint ukuze uqonde oko lo mntu akufunayo, indlela yokuthetha naye ngokuchanekileyo, indlela yokwenza ngokuchanekileyo imfuno ejikeleze kuye. Kwelinye icala, lo ngumatshini ongenangqondo (kodwa mna nawe siyayazi le nto kakuhle); asifuni ukunxibelelana nabantu bakwaM. Ividiyo,” kwaye nangakumbi, xa sisiya kwizixhobo ezifana nePornhub, sifuna ukufumana kanye le nto siyidingayo.
Kutheni ndihlala ndithetha ngePornhub? Ngenxa yokuba ishishini labantu abadala lingowokuqala ukuza kuhlalutyo lobuchwephesha obunjalo, ekuphunyezweni kobuchwephesha obunjalo, kuhlalutyo lwedatha. Ukuba uthatha amathala eencwadi amathathu adumileyo kule ndawo (umzekelo, iTensorFlow okanye iPandas yePython, yokulungisa iifayile ze-CSV, njalo njalo), ukuba uyayivula kwiGithub, ngeGoogle emfutshane yawo onke la magama uya kufumana isibini sabantu abasebenze okanye ngoku abasebenza kwinkampani yePornhub, kwaye babe ngabokuqala ukuphumeza iinkqubo zokucebisa apho. Ngokubanzi, eli bali lihambele phambili kakhulu, kwaye libonisa ukuba bangakanani aba baphulaphuli, ukuba le nkampani iqhubele phambili kangakanani.
Amanqanaba amathathu okuchongwa
Kukho iseti enkulu yedatha ejikeleze umntu enokuthi ichongwe. Ndidla ngokwahlula oku ngokusesikweni ngokwamanqanaba amathathu, ndisiya nzulu nanzulu. Ngokwemvelo, inkampani inedatha yayo.
Ukuba, sithi, sithetha ngokwakha inkqubo yokucebisa, ngoko inqanaba lokuqala liyidatha ekhoyo kwivenkile ngokwayo (imbali yokuthenga, zonke iintlobo zokuthengiselana, indlela umntu asebenzisana ngayo ne-interface).
Okulandelayo kukho inqanaba (ngokuthelekiswa nelona likhulu) - oku kubizwa ngokuba yimithombo evulekileyo. Musa ukucinga ukuba ndiyakukhuthaza ukuba ukhuphe amanethiwekhi oluntu, kodwa ngokwenene, into ekhoyo kwimithombo evulekileyo ivula isethi enkulu yedatha onokuthi, uthi, ufunde ngomntu.
Kwaye inxalenye yesithathu enkulu yimekobume yalo mntu ngokwakhe. Ewe, kukho uluvo lokuba ukuba umntu akakho kwiintanethi zentlalo, akukho data malunga naye apho (mhlawumbi sele uyazi ukuba oku akuyonyani), kodwa eyona nto ibalulekileyo kukuba idatha ekwiprofayili yomntu. (okanye kwisicelo esithile) yi-40% kuphela yolwazi olunokufunyanwa ngayo. Olunye ulwazi lufumaneka kwindawo ahlala kuyo. Ibinzana elithi "ndixelele ukuba ngubani umhlobo wakho kwaye ndiya kukuxelela ukuba ungubani" ithatha intsingiselo entsha kwinkulungwane yama-XNUMX kuba inani elikhulu ledatha linokufumaneka malunga naloo mntu.
Ukuba sithetha ngokusondeleyo kunxibelelwano lwentengiso, emva koko ukufumana unxibelelwano lwentengiso hayi kwintengiso, kodwa kumhlobo othile, umntu omaziyo okanye ngandlela thile umntu oqinisekisiweyo luphawu oluhle kakhulu olusetyenziswa ngabathengisi abaninzi. Xa esinye isicelo ngequbuliso sikunika ikhowudi yentengiso yasimahla, wenza iposti malunga nayo kwaye ngaloo ndlela utsala abaphulaphuli abatsha. Enyanisweni, le khowudi yokunyusa ye-"Yandex.Taxi" enemiqathango ayizange ikhethwe ngokungaqhelekanga, kodwa ngenxa yoko, inani elikhulu ledatha lihlalutyiweyo malunga nokukwazi kwakho ukutsala abaphulaphuli abatsha kwaye ngandlela-thile basebenzisane nabo.
Bade bahlalutye indlela yokuziphatha yabalinganiswa bothotho lweTV
Ndiza kukubonisa imifanekiso emithathu, kwaye undixelele ukuba yintoni umahluko phakathi kwayo.
Le:
Oku:
Kwaye le:
Yintoni umahluko phakathi kwabo? Yonke into ilula apha. Njengakwi-quantum mechanics, kulo mzekelo obu buchule buqulunqwe ngumbonisi. Oko kukuthi, ulwahlulo kwiphulo elifanayo lokukhangisa, eliqhutywe yi-brand efanayo ngexesha elifanayo, kuphela ngubani obukele le mveliso. Ngokomntu, xa ndiya e-Amediateka, basabonisa uKhal Drogo. Andazi ukuba i-Amediateka icinga ntoni malunga nezinto endizikhethayo, kodwa ngenxa yesizathu esithile oku kuyenzeka.
Into ngoku ebizwa ngokuba lunxibelelwano lobuqu lelona bali lidumileyo lokutsala abaphulaphuli kunye nokusebenzisana ngokufanelekileyo nalo. Ukuba kwinqanaba lokuqala sichonge abantu abasebenzisa idatha yethu ye-brand, idatha yomthombo ovulekileyo kwaye, umzekelo, idatha evela kwindawo yalo mntu, thina, emva kokuhlalutya, sinokuqonda ukuba ungubani, indlela yokuthetha naye ngokuchanekileyo kwaye, okona kubaluleke kakhulu. , luphi ulwimi aluthethayo thetha naye.
Apha itekhnoloji ihambile kangangokuba abalinganiswa kuthotho lweTV abajongwa ngabantu ngoku bayahlalutywa. Oko kukuthi, uthanda uthotho lweTV - [bathanda] bajongwe, bajonge ukuba ngubani onxibelelene naye apho, ukuze uqonde ukuba luhlobo luni lomntu oluya kulungela ukuba unxibelelane naye. Kuvakala ngathi bubudenge obupheleleyo, kodwa nje ngokuzonwabisa, yizame kwenye yezixhobo - abantu abohlukeneyo babona ubuchule obahlukeneyo (ukuze banxibelelane ngokuchanekileyo).
Akukho nanye imidiya yanamhlanje okanye nasiphi na isixhobo sevidiyo esikubonisa nje iindaba. Yiya kumajelo eendaba - inani elikhulu lee-algorithms zilayishiwe ezichongayo, ziqonde wonke umsebenzi wakho wangaphambili, wenze isibheno kwimodeli yemathematika kwaye ubonise into. Kule meko, kukho ibali elingaqhelekanga.
Zimiselwa njani iimfuno? Psychometry. IPhysiognomy
Kukho iindlela ezininzi (zokwenene) zokumisela iimfuno zangempela zomntu kunye nendlela yokunxibelelana nabo ngokuchanekileyo. Kukho iindlela ezininzi, yonke into isonjululwe ngokwahlukileyo, akunakwenzeka ukuthetha ukuba yiyiphi into enhle kwaye imbi. Abona baphambili babonakala besazi yonke into.
Psychometry. Emva kwebali kunye neCambridge Analytics, kwathatha uhlobo olothusayo, ngokombono wam, uhlobo oluthile lokujika, kuba yonke inkampani yesibini yezopolitiko ngoku iza ithi: “Owu, ungandenza ndifane neTrump? Nam ndiyafuna ukuphumelela, njalo njalo.” Enyanisweni, oku, ngokuqinisekileyo, kuyimbudane kwizinto zethu zokwenyani, umzekelo, unyulo lwezopolitiko. Kodwa ukufumanisa i-psychotypes, iimodeli ezintathu zisetyenziswa:
- eyokuqala isekelwe kumxholo owusebenzisayo - amagama owabhalayo, ulwazi oluthile oluthandayo, iividiyo, njl.;
- eyesibini ibotshelelwe kwindlela onxibelelana ngayo nojongano lwewebhu, indlela ochwetheza ngayo, ngawaphi amaqhosha owacinezelayo- eneneni, kukho iinkampani ezipheleleyo ezithi, ngokusekwe kumbhalo wesandla webhodi yezitshixo zazo, zinokumisela ngokuthembekileyo ukuba yintoni ngoku ebizwa ngokuba zii-psychotypes.
- Andiyiyo kakhulu isazi sezengqondo, andiyiqondi kakuhle indlela esebenza ngayo, kodwa ngokombono wonxibelelwano lweentengiso, abaphulaphuli abahlulwe ngokwala macandelo basebenza kakuhle kakhulu, kuba umntu kufuneka aboniswe isikrini esibomvu esinombala ohlaza okwesibhakabhaka. umfazi, umntu kufuneka aboniswe isikrini esimnyama -imvelaphi eluhlaza kunye nohlobo oluthile lokuthatha, kwaye lusebenza lupholile kakhulu. Kwamanye amanqanaba aphantsi - kangangokuba umntu akacingi nokucinga ngako. Yintoni eyona ngxaki iphambili kwimarike yentengiso ngoku? Wonke umntu ziiarhente zobukrelekrele, wonke umntu uzimele, wonke umntu unesigidi samawaka seemvume zesikhangeli ezifakiweyo, ukuze zingachongwa nangayiphi na indlela - mhlawumbi une "Adblocks", "Gostrey" kunye nazo zonke iintlobo zezicelo ezivala umkhondo. Ngenxa yoko, kunzima kakhulu ukuqonda nantoni na ngomntu. Kwaye iteknoloji iqhubekile - kufuneka ungazi nje ukuba lo mntu ubuyele kwindawo yakho ixesha le-125, kodwa ukuba unjalo kwaye ungumntu ongaqhelekanga.
I-Physiognomy yinzululwazi ephikisana kakhulu. Ayijongwa nokuba yinzululwazi. Eli liqela labantu ababesebenzisa inkqubo yokubona ubuxoki kwiSebe elithile leMicimbi yaNgaphakathi, kwaye ngoku baxakeke koko kubizwa ngokuba sisimntwiso sobuchule bokuyila. Indlela yokwenza apha ilula kakhulu: uninzi lweefoto zakho zikawonkewonke zithathwe kwezinye iinethiwekhi zentlalo, kwaye ijometri enemigangatho emithathu yakhiwe kuyo. Kwaye ukuba uligqwetha, ngoku uya kuthi ukuba lo ngumntu kunye nedatha yomntu; kodwa ndiza kukuxelela ukuba la manqaku angama-300 amawaka abekwe kwindawo, kwaye oku akuyena umntu, kwaye akusiyo idatha yomntu. Yiloo nto wonke umntu uhlala ethetha xa uRoskomnadzor esiza kubo.
Kodwa ngokungathí sina, ubuso bakho ngokwahlukeneyo, ukuba igama lakho lokuqala nelokugqibela alisayinwanga apho, akusiyo idatha yakho yobuqu. Ingongoma kukuba abafana baphawula iimpawu ezahlukeneyo zobuso ezichaphazela indlela umntu azenza ngayo izigqibo kunye nendlela yokusebenzisana naye ngokuchanekileyo. Kwezinye iindawo oku kusebenza kakubi, kwezinye iinxalenye zentengiso; apho amacandelo asebenza kakuhle kakhulu. Ekugqibeleni, kuvela ukuba xa usiya kwisixhobo esithile, awuboni ibhena enye eboniswa kuwo wonke umntu, kodwa, umzekelo ... ngoku kuqhelekile ukwenza i-16 okanye i-20 iinketho kubaphulaphuli abahlukeneyo - kwaye iyasebenza. phole kakhulu. Ewe, oku kubuhlungu ngakumbi kumbono womthengi, kuba abantu baqala ukunyanzeliswa ngakumbi nangakumbi. Kodwa nangona kunjalo, ngokwembono yeshishini isebenza kakuhle kakhulu.
Ibhokisi emnyama yokufunda koomatshini
Oku kuphakamisa le ngxaki ilandelayo ngobuchwephesha obunjalo: emva koko, kubaphuhlisi abaninzi ngoku into ebizwa ngokuba yimfundo enzulu "yibhokisi emnyama". Ukuba uke wantywiliselwa kweli bali kwaye uthethe nabaphuhlisi, bahlala besithi: "Owu, mamela, ke, sibhale into engaqondakaliyo apho, kwaye asazi ukuba isebenza njani." Mhlawumbi kukho umntu okhe wehlelwa yile nto.
Oku eneneni kukude kwinyani. Yintoni ngoku ebizwa ngokuba ngumatshini wokufunda kude "kwibhokisi elimnyama". Kukho inani elikhulu leendlela zokuchaza igalelo kunye nedatha yemveliso, kwaye ekugqibeleni inkampani inokuqonda ngokucokisekileyo ngesiseko seziphi iimpawu umatshini wagqiba ukukubonisa le vidiyo engamanyala okanye enye. Umbuzo kukuba akukho nanye kwiinkampani ezize ziveze oku, kuba: okokuqala, kuyimfihlo yorhwebo; okwesibini, kuya kubakho isixa esikhulu sedatha ongazange wazi ngayo.
Ngokomzekelo, ngaphambi koku, kwingxoxo malunga nokuziphatha, sixoxe ngendlela iinethiwekhi zentlalo ezihlalutya ngayo imiyalezo yomntu ukuze zidwebe abantu kuhlobo oluthile lwamabali entengiso. Ukuba ubhalela umntu into, ngokusekelwe kule nto ufumana ithegi ethile, ngokwenene, uhlobo oluthile lonxibelelwano lwentengiso. Kwaye awusoze ubonise oko, kwaye mhlawumbi akukho sizathu sokuyingqina. Nangona kunjalo, ukuba iipatheni ezifanayo zinokutyhilwa, ziya kubakho. Kuvela ukuba imarike yokwakha iinkqubo ezinjalo ze-recommender yenza ngathi ayazi ukuba kutheni le nto yenzeke.
Abantu abafuni ukwazi ukuba abantu bazi ntoni ngabo
Kwaye ibali lesibini kukuba umxhasi akaze afune ukwazi ukuba kutheni efumene le ntengiso, le mveliso ithile. Ndiza kukuxelela eli bali. Amava am okuqala ekuphunyezweni kwezorhwebo kweenkqubo zokucetyiswa ezisekelwe kwi-algorithms efanayo ngokuchanekileyo ngenxa yophando yayiku-2015 kwinethiwekhi enkulu kakhulu yeevenkile zesondo (ewe, kwakhona kungekhona ibali elingathandekiyo).
Abathengi banikwa oku kulandelayo: bangena, bangena kunye nenethiwekhi yabo yentlalo, kwaye emva kwemizuzwana emi-5 bafumana ivenkile eyenzelwe umntu ngokupheleleyo, oko kukuthi, zonke iimveliso zitshintshile - ziwela kwicandelo elithile, njalo njalo. . Ngaba uyazi ukuba unyukile kangakanani izinga lokuguqulwa kwale venkile? Akunjalo nangayiphi na indlela! Bangena abantu babaleka kwangoko kuyo. Baye bangena baqonda ukuba banikwe kanye le nto bayicingayo...
Ingxaki ngolu vavanyo yayikukuba phantsi kwemveliso nganye kubhaliwe ukuba kutheni unikwe loo nto ethile ("kuba ulilungu leqela elifihliweyo "Umfazi onamandla ufuna indoda engumnyango"). Ke ngoko, iisistim zeengcebiso zanamhlanje azize zibonise idatha kwisiseko apho "uqikelelo" lwenziwe.
Ibali elidume kakhulu yimidiya kuba bonke basebenzisa iinkqubo ezifanayo zokuncoma. Ngaphambili, i-algorithms yayilula kakhulu: jonga kwicandelo "lePolitiki" - kwaye bakubonisa iindaba ezivela kwicandelo "lePolitiki". Ngoku yonke into intsonkothile kangangokuba bahlalutya iindawo apho umise khona imouse, ngawaphi amagama owagxininise kuwo, oko ukhuphele, unxibelelana njani ngokubanzi neli phepha. Emva koko uhlalutya isigama semiyalezo ngokwazo: ewe, awufundi nje iindaba malunga noPutin, kodwa ngendlela ethile, ngombala othile weemvakalelo. Yaye xa umntu efumana iindaba ezithile, akacingi nokucinga ngendlela eze ngayo apha. Nangona kunjalo, unxibelelana nalo mxholo.
Konke oku, ngokwemvelo, kujoliswe ekugcineni ihlwempu, indoda encinci eneshwa esele iphambene ukusuka kubuninzi bolwazi olujikelezileyo. Apha kufuneka kuthiwe kuya kuba kuhle ukusebenzisa iinkqubo ezinjalo ukwenza ubuchule obukungqongileyo kwaye uqokelele ulwazi oluthile, kodwa, ngelishwa, azikho iinkonzo ezinjalo okwangoku.
Ubukrelekrele bokwenziwa bubambe umxhasi emoyeni kwaye budale imfuno
Kwaye apha omnye umbuzo onomdla kakhulu wefilosofi uvela, usuka ekudaleni inkqubo yokucebisa ekudaleni imfuno. Kunqabile ukuba umntu acinge ngayo, kodwa xa uzama ukubuza into ebizwa ngokuba yi-Instagram, "Kutheni uqokelela idatha? Kutheni ungandibonisi intengiso engacwangciswanga ngokupheleleyo?" -I-Instagram iya kuthi: "Mhlobo, konke oku kwenziwa ukukubonisa eyona nto inomdla kuwe." Njengaye, sifuna ukwazi ngokuchanekileyo ukuze sikubonise kanye le nto uyifunayo.
Kodwa itekhnoloji kudala yawela lo mda woyikekayo, kwaye itekhnoloji efanayo ayisaxela kwangaphambili into oyifunayo. Bona (ingqalelo!) badala imfuno. Mhlawumbi le yeyona nto yoyikeka kakhulu ejikeleza kubukrelekrele bokwenziwa kunxibelelwano olunjalo. Into eyoyikisayo kukuba isetyenziswe phantse yonke indawo kwiminyaka eyi-3-5 yokugqibela - ukusuka kwiziphumo zophando zeGoogle ukuya kwiziphumo zophando zeYandex, kwezinye iinkqubo ... Kulungile, andiyi kuthetha into embi malunga neYandex; kwaye kuhle.
Inceda ngantoni? Sekude ixesha elide unxibelelwano olunjalo lwentengiso luye lwasuka kwisicwangciso apho ubhala khona "Ndifuna ukuthenga isihlalo somntwana" kwaye ubone iimpapasho ezilikhulu lamawaka ezigidi. Badlulela koku kulandelayo: kamsinya nje akuba lo mfazi efake ifoto enesisu esingabonakali, umyeni wakhe wayeqalisa ngoko nangoko ukulandelwa yimiyalezo: “Mntu, ukuzalwa kuyeza kungekudala. Thenga isihlalo somntwana."
Apha, unokubuza ngokufanelekileyo, kutheni, ngenkqubela phambili enkulu kangaka yetekhnoloji, ngaba sisayibona intengiso emdaka kangaka kwiinethiwekhi zentlalo? Ingxaki kukuba kule marike yonke into isagqitywa ngemali, ngoko ke omnye umzuzu olungileyo omnye umbhengezi onjengoCoca-Cola unokuza athi: “Nazi izigidi ezingama-20 zakho - bonisa iibhanile zam ezimdaka kwi-Intanethi iphela.” Kwaye baya kuyenza ngokwenene.
Kodwa ukuba wenza uhlobo oluthile lweakhawunti ecocekileyo kwaye uvavanye ukuba uqikelele ngokuchanekileyo kangakanani i-algorithms: baqala bazame ukukuqikelela, kwaye ke baqala ukwenza into kuwe kwangaphambili. Yaye ubuchopho bomntu busebenza ngendlela yokuba, xa bufumana inkcazelo enokuthenjwa, bungakwazi nokujongana nomzuzu wokuba kutheni lufumene olu lwazi. Umgaqo wokuqala wokugqiba ukuba usephupheni kukuqonda ukuba ufike njani apha. Umntu akaze alikhumbule ixesha awaphelela ngalo kwigumbi elithile. Kuyafana apha.
UGoogle angaQalisa ukuBumba iJongo lakho leHlabathi
Izifundo ezinjalo zenziwa ziinkampani ezininzi zangaphandle ezenza i-i-tracking. Bafakela izixhobo kwiikhompyuter ezikhethekileyo ezirekhoda apho amehlo ovavanyo ajonge khona. Ndithathe amavolontiya angamahlanu ukuya kwasixhenxe athe akrola nje ukutya, anxibelelana neenethiwekhi zentlalo, kunye nentengiso, kwaye barekhoda ulwazi malunga nokuba zeziphi iindawo zeebhanela kunye nokuyila aba bantu bamisa amehlo.
Kwaye kuye kwavela ukuba xa abantu befumana ubuchule obunjalo bobuntu, abacingi nokucinga ngayo - baqhubela phambili kwangoko, baqale ukusebenzisana nayo. Ukususela kumbono wezoshishino, oku kulungile, kodwa ukusuka kwindawo yokujonga kwethu, njengabasebenzisi, oku akupholile kakhulu, kuba - yintoni abayoyikayo? -Ukuba ngaxeshanye "Google" enemiqathango inokuqalisa (okanye, ewe, isenokungaqali) ukwenza eyayo imbono yehlabathi. Ngomso, umzekelo, unokuqalisa ukubonisa abantu iindaba zokuba umhlaba usicaba.
Ukudlala nje, kodwa baye babanjwa amaxesha amaninzi kangangokuba ngexesha lonyulo baqala ukunika ulwazi oluthile kubantu abathile. Sonke sisetyenziselwa ukuba injini yokukhangela ifumana yonke into ngokunyanisekileyo. Kodwa, njengoko ndihlala ndisitsho, ukuba ufuna ngokwenene ukwazi ukuba ihlabathi lisebenza njani, bhala eyakho injini yokukhangela, ngaphandle kwezihluzi, ngaphandle kokunikela ingqalelo kwi-copyright, ngaphandle kokubeka abanye babahlobo bakho kwiziphumo zokukhangela. Ukuboniswa kwedatha yangempela kwi-Intanethi ngokuqhelekileyo kuhluke kwizinto eziboniswa yiGoogle, Yandex, Bing, njalo njalo. Ezinye izinto zifihliwe kuba abahlobo, oogxa, iintshaba okanye omnye umntu (okanye umntu owayesakuba ngumthandi olala naye) - akunandaba.
Uphumelele njani uTrump
Xa bekukho unyulo lokugqibela eUnited States, kwenziwa uhlolisiso olulula. Bathathe izicelo ezifanayo kwiindawo ezahlukeneyo, kwiidilesi ze-IP ezahlukeneyo, kwizixeko ezahlukeneyo, abantu abahlukeneyo Googled into efanayo. Ngokwesiqhelo, isicelo sasikwindlela yokuba: ngubani oza kuphumelela unyulo? Kwaye ngokumangalisayo, iziphumo zakhiwe ngendlela yokuba kulawo mazwe apho inani elikhulu labantu lizama ukuvotela umviwa ongalunganga, bafumana iindaba ezilungileyo malunga nomviwa owakhuthazwa nguGoogle. Eyiphi? Ewe, kucacile ukuba yeyiphi - lowo waba ngumongameli. Eli libali elingenabungqina ngokupheleleyo, kwaye zonke ezi zifundo zingumnwe emanzini. UGoogle unokuthi: "Madoda, konke oku kwenziwa ukuze sikubonise owona mxholo ufanelekileyo kuwe."
Ukusukela ngoku ukuya phambili, kuya kufuneka wazi ukuba into ebizwa ngokuba yeyona nto ibalulekileyo ayiyonyani. Inkampani ibiza into efanelekileyo ekufuneka ithengiswe kuwe ngesizathu esihle okanye esibi.
Abo bangenayo imali ngoku sele belungiselelwa ukuthenga kwixesha elizayo
Kukho enye ingongoma enomdla apha endiza kukuxelela ngayo. Inani elikhulu labaphulaphuli abasebenzayo ngoku kwiinethiwekhi zentlalo kunye nakwii-apps ngabantu abancinci. Masiyibize ngolu hlobo - ulutsha olungenamali: abantwana abaneminyaka eyi-8-9 ubudala abadlala imidlalo ye-moronic, aba baneminyaka eyi-12-13-14 ababhalisa nje kwiintanethi zentlalo. Kutheni le nto iinkampani ezinkulu zinokuchitha uhlahlo lwabiwo-mali olukhulu kunye nezixhobo zokwenza izicelo zabaphulaphuli abangabhataliyo abangazange benze imali? Okwangoku xa aba baphulaphuli beba yi-solvent, kuya kubakho inani elaneleyo ledatha malunga nayo ukuqikelela indlela yokuziphatha kwayo kakuhle.
Ngoku buza nayiphi na i-targetologist, ngabaphi abaphulaphuli abanzima? Baya kuthi: Inzuzo enkulu. Ngenxa yokuba ukuthengisa, umzekelo, indlu exabisa i-ruble ye-150 yezigidi ngeintanethi zentlalo phantse akunakwenzeka. Kukho iimeko ezizimeleyo xa wenza uhlobo oluthile lwentengiso kubantu abayi-10 lamawaka, umntu uthengela le ndlu - umxhasi uyimpumelelo ... Kodwa enye kwishumi lamawaka, ukusuka kwinqanaba lokujonga, i-crap epheleleyo. Ngoko, kutheni kunzima ukuchonga abaphulaphuli abanengeniso ephezulu? Ngenxa yokuba abantu abangamalungu ngoku abaphulaphuli abanenzuzo kakhulu bazalwa xa i-Intanethi isencinci kakhulu, xa kungekho mntu wayesazi u-Artemy Lebedev okwangoku, kwaye akukho lwazi malunga nabo. Akunakwenzeka ukuqikelela indlela yabo yokuziphatha, akunakwenzeka ukuqonda ukuba ngoobani iinkokeli zabo zoluvo, kwaye kweyiphi imithombo yomxholo abayifumanayo.
Ke xa nonke nibe ngamabhiliyoni kwiminyaka engama-25, kwaye iinkampani eziya kunithengisela into ziya kuba nesixa esikhulu sedatha. Yiyo loo nto ngoku sine-GDPR emangalisayo eYurophu ethintela ukuqokelelwa kwedatha kubantwana.
Ngokwemvelo, oku akusebenzi konke konke ekusebenzeni, kuba bonke abantwana basadlala kuma-akhawunti oomama nooyise - yindlela eqokelelwa ngayo ulwazi. Ngexesha elizayo xa unika umntwana wakho ithebhulethi, cinga ngale nto.
Ngokuqinisekileyo ayisiyiyo ikamva eyoyikisayo, i-dystopian, xa wonke umntu eya kufa emfazweni ngoomatshini-ibali lokwenyani ngoku. Kukho inani elikhulu leenkampani ezenza i-algorithms yabantu be-psycho-profiling ngokusekelwe kwindlela abadlala ngayo imidlalo. Ishishini elinomdla kakhulu. Ngokusekwe kuko konke oku, abantu baye bahlulwe ukuze banxibelelane nabo ngandlel’ ithile.
Ukuqikelelwa kokuziphatha kwaba bantu kuya kufumaneka kwiminyaka eyi-10-15 - ngokuchanekileyo okwangoku xa beba ngabaphulaphuli abane-solvent. Eyona nto ibaluleke kakhulu kukuba aba bantu sele benike imvume kwangaphambili ukuba baqhube idatha yabo yobuqu, bayidlulisele kubantu besithathu, kwaye konke oku kululonwabo, njalo njalo.
Ngubani oza kuphelelwa ngumsebenzi?
Kwaye ibali lam lokugqibela kukuba wonke umntu uhlala ebuza ukuba kuya kwenzeka ntoni kwiminyaka eyi-50: sonke siya kufa, kuya kubakho ukungabikho kwemisebenzi kubathengisi ... Kukho abathengisi apha abaxhalabileyo ngenxa yokungasebenzi, akunjalo? Ngokuqhelekileyo, akukho mfuneko yokukhathazeka, kuba nawuphi na umntu oqeqeshwe kakhulu akayi kulahlekelwa ngumsebenzi wakhe.
Kungakhathaliseki ukuba zeziphi ii-algorithms ezenziweyo, kungakhathaliseki ukuba umatshini usondele kangakanani kwizinto esinazo apha (ukhomba entloko yakhe), ukuba ukhula ngokukhawuleza ngokwaneleyo, abantu abanjalo abanakuze bashiywe bengasebenzi, kuba umntu uya kufuneka enze ezi zinto zokudala. yenza. Ewe, kukho zonke iintlobo ze "gans" ezizoba imifanekiso efana nabantu kwaye zenze umculo, kodwa kusengenzeka ukuba abantu balo mmandla baya kuphelelwa yimisebenzi.
Ndinayo yonke into enebali, ngoko unokubuza imibuzo ukuba unokuninzi. Enkosi.
Ukukhokela: -Bahlobo, ngoku siqhubela phambili kwibhloko "yoMbuzo kunye neempendulo". Uphakamisa isandla sakho - ndiyeza kuwe.
Umbuzo ovela kubaphulaphuli (3): – Umbuzo malunga "nebhokisi emnyama". Batsho ukuba kunokwenzeka ukuqonda ngokuthe ngqo ukuba kutheni isiphumo esinje kunye nesinje sifunyenwe kumsebenzisi onjalo. Ngaba olu luhlobo oluthile lwe-algorithms, okanye ngaba kufuneka luhlalutywe rhoqo kwimodeli nganye ye-ad hoc (inqaku lombhali: "ingakumbi kule nto" - iyunithi yebinzana lesiLatini)? Okanye ngaba zikho esele zilungile zohlobo oluthile lwenethiwekhi ye-neural ethi, xa sithetha ngokurhabaxa, inokwenza ingqiqo yeshishini?
OH: Apha kufuneka uqonde oku kulandelayo: kukho inani elikhulu lemisebenzi yokufunda koomatshini. Umzekelo, kukho umsebenzi - ukuhlehla. Ukuhlehla, akukho nethiwekhi ze-neural ezifunekayo konke konke. Yonke into ilula: unezalathisi ezininzi, kufuneka ubale oku kulandelayo. Kukho imisebenzi apho kuyimfuneko ukubhenela kwinto efana nokufunda nzulu. Ewe, ekufundeni okunzulu kunzima ukuqonda ngokuthembekileyo ukuba yeyiphi imilinganiselo eyabelwe ii-neurons, kodwa ngokusemthethweni yonke into oyifunayo kukuqonda ukuba yeyiphi idatha kwigalelo kunye nendlela edlale ngayo kwisiphumo. Oku kwanele ngokusemthethweni kwilungelo elilodwa lomenzi wechiza isigqibo esinjalo kwaye kwanele ukuqonda ukuba ibali lenziwe phantsi kwesiphi na isiseko.
Akunjalo ukuba uye kwindawo kwaye waboniswa uhlobo oluthile lwesibhengezo kuba uthathe isithombe ngeenwele ezibomvu kwi-Instagram kwiinyanga ezimbini ezidlulileyo. Ukuba umphuhlisi akabandakanyi ukuqokelela le datha kunye nokumakishwa kombala weenwele kulo mzekelo, ngoko akuyi kuphuma ndawo.
Indlela yokuthengisa iziphumo zeenkqubo zokufunda koomatshini?
Z: - Kungumbuzo nje wokuba yintoni: ngokuchanekileyo indlela yokuchaza, indlela yokuthengisa kumntu ongaqondi ukufundwa komatshini. Ndifuna ukuthi: imodeli yam ikhokelela ngokucacileyo kumbala weenwele ukuya ... kakuhle, umbala weenwele utshintsha ... Ngaba oku kunokwenzeka okanye akunjalo?
OH: - Mhlawumbi ewe. Kodwa ukusuka kumbono wokuthengisa, isicwangciso sodwa siya kusebenza: unomkhankaso wokukhangisa, sithatha indawo yabaphulaphuli kunye nokuveliswa ngumatshini - kwaye ubona nje umphumo. Oku, ngelishwa, yindlela yodwa yokuqinisekisa ngokuthembekileyo umthengi ukuba ibali elinjalo lisebenza, kuba kukho izisombululo ezininzi kwiimarike eziye zaphunyezwa kwaye azizange zisebenze.
Malunga nokudala ubuntu virtual
Z: - Mholo. Enkosi ngentetho. Umbuzo ngulo: leliphi ithuba analo umntu, othi ngenxa yesizathu esithile angafuni ukulandela isikhokelo sokufunda koomatshini, ukuze azenzele ubuntu obubonakalayo obahluke kakhulu kubuntu bakhe, ngokusebenzisana nojongano okanye kwabanye. esinye isizathu?
OH: -Kukho iqela leeplagi ezahlukeneyo ezijongana ngokuthe ngqo nokuziphatha okungahleliwe. Kukho into epholileyo-i-Ghostery, ethi, ngokombono wam, iphantse ikufihle ngokupheleleyo kwiqela labalandeleli abahlukeneyo abangakwaziyo ukurekhoda olu lwazi. Kodwa eneneni, ngoku yonke into oyifunayo yiprofayili evaliweyo kwiinethiwekhi zentlalo ukuze kungabikho mntu, akukho scrapers ezimbi, unokuqokelela nantoni na apho. Kungcono ukufakela uhlobo oluthile lolwandiso okanye ubhale into ngokwakho.
Uyabona, ingcamango apha kukuba ngokusemthethweni, umzekelo, idatha yomntu ibhekisela kwidatha onokuthi uchongwe ngayo, kwaye umthetho unika njengomzekelo idilesi yakho yokuhlala, ubudala, njalo njalo. Namhlanje kukho inani elingenakubalwa ledatha onokuthi uchongwe ngayo: ukubhala ngesandla kwebhodibhodi efanayo, umshicileli ofanayo, utyikityo lwedijithali lomkhangeli ... Kungekudala okanye kamva, umntu wenza iphutha. Unokuba kwindawo ethile "kwi-cafe" usebenzisa "i-Thor", kodwa ekugqibeleni, ngexesha elinye elihle, nokuba i-VPN iya kulibala ukuvula, okanye enye into, kwaye ngaloo mzuzu unokuchongwa. Ke eyona ndlela ilula kukwenza iakhawunti yabucala kwaye ufake ulwandiso oluthile.
Imarike ihambela kwindawo apho kufuneka ucofe iqhosha elinye kuphela ukuze ufumane iziphumo.
Z: - Enkosi ibali. Njengesiqhelo, uhlala unomdla kakhulu (ndikulandela). Umbuzo ngulo: yiyiphi inkqubela ekhoyo malunga nokudala iinkqubo ezilungileyo kubasebenzisi, iinkqubo zokucebisa? Uthe ngexesha elinye usebenza kwinkqubo yokucebisa ukufumana iqabane lezesondo, umhlobo ebomini (okanye umculo onokuthi umntu angakwazi ukuwuthanda)... Kuthembisa kangakanani konke oku, kwaye ubona njani ukuphuhliswa kwayo ukusuka imbono yokudala iinkqubo ezifunwa ngabantu?
OH: - Ngokubanzi, imarike ihambela kwindawo apho abantu kufuneka bacofe iqhosha elinye kwaye ngokukhawuleza bafumane oko bakufunayo. Ngokuphathelele amava am ekudaleni izicelo zokuthandana (ngendlela, siya kuphinda siyiqalise ekupheleni konyaka), ukongeza kwinto yokuba i-65% yayingamadoda atshatileyo, eyona ngxaki inzima yokucebisa yayikukuba umntu unikwe iimodeli ezininzi. ekuqaleni kwesicelo - "Ubuhlobo", "Isondo", "Ubuhlobo bezesondo" kunye "noShishino". Abantu babengazikhetheli izinto abazidingayo. Amadoda afika akhetha "Uthando," kodwa ngokwenene baphosa ubunqunu kuye wonke umntu, njalo njalo.
Ingxaki yayikukuchonga umntu ongayifanelanga enye yezi modeli, kwaye ngandlel’ ithile umthathe kakuhle umse kwelinye icala. Ngenxa yexabiso elincinci ledatha, kunzima kakhulu ukufumanisa ukuba le yimpazamo kwi-algorithm yokubikezela, okanye ukuba umntu akakho kwicandelo lakhe. Kuyafana nangomculo: ngoku zimbalwa kakhulu ii-algorithms ezifanelekileyo ezinoku "bhengeza" umculo kakuhle. Mhlawumbi "Yandex.Music". Abanye abantu bacinga ukuba i-algorithm yeYandex.Music imbi. Umzekelo, ndiyamthanda. Mna ngokwam, umzekelo, andiyithandi i-algorithm yomculo weYouTube njalo njalo.
Kukho, ngokuqinisekileyo, ezinye izinto ezifihlakeleyo - yonke into ibotshelelwe kwiilayisensi ... Kodwa ngokwenene, imfuno yeenkqubo ezinjalo iphezulu kakhulu. Ngexesha elithile, inkampani yeRetail Rocket yaziwa, eyayibandakanyeka ekuphunyezweni kweenkqubo zokucebisa, kodwa ngoku ayihambi kakuhle - ngokucacileyo ngenxa yokuba abazange baphuhlise i-algorithms yabo ixesha elide. Yonke into iya kule nto - ukuya kwinqanaba lokuba singene kwaye, ngaphandle kokucinezela nantoni na, sifumane into esiyifunayo (kwaye sibe sisidenge ngokupheleleyo, kuba amandla ethu okukhetha aphelile ngokupheleleyo).
Impembelelo yokuthengisa
Z: - Mholo. Igama lam ndinguKonstantin. Ndingathanda ukuphakamisa umbuzo malunga neempembelelo zokuthengisa. Ngaba uyazi naziphi na iinkqubo ezivumela ishishini ukuba likhethe i-blogger efanelekileyo kwishishini elisekelwe kwidatha yeenkcukacha-manani kunye nokunye? Kwaye kwenziwa ngaziphi izizathu oku?
OH: - Ewe, ndiya kuqala kude kwaye ngokukhawuleza ndithi ingxaki kuzo zonke ezi teknoloji kukuba yonke le ngqiqo yokufakelwa kwintengiso ngoku ifana nomhambi ohamba ngentambo: ngakwesobunxele kukho iinkampani ezinkulu ezinemali eninzi, kwaye kwi nakweyiphi na imeko yonke into iya kusebenza kakuhle kubo kuba amaphulo abo entengiso ajolise kwiimbono nje; kwelinye icala, kukho amashishini amancinci amaninzi apho oku akuyi kusebenza, kuba banedatha eninzi. Ukuza kuthi ga ngoku, ukusetyenziswa kwala mabali kwindawo ethile phakathi.
Xa sele kukho uhlahlo lwabiwo-mali olulungileyo, kwaye umsebenzi kukucwangcisa olu hlahlo lwabiwo-mali ngokuchanekileyo (kwaye, ngokomgaqo, sele kukho idatha eninzi kakhulu)… Ndiyazazi iinkonzo ezimbalwa, ezifana ne-Getblogger, ebonakala ngathi ine-algorithms. Ukunyaniseka, andizange ndifunde ezi algorithms. Ndingakuxelela ukuba yeyiphi indlela esiyisebenzisayo ukufumana iinkokeli zoluvo xa sifuna ukunika isipho kwabanye oomama.
Sisebenzisa i-metric ebizwa ngokuba lixesha loSabelo lwesiqulatho. Isebenza ngolu hlobo: uthatha umntu ohlalutya abaphulaphuli bakhe, kwaye kufuneka ulungelelanise (umzekelo, kanye emva kwemizuzu emi-5) ukuqokelela ulwazi kwisithuba ngasinye, ngubani oyithandileyo, ubeke amazwana kuyo, njalo njalo. Ngale ndlela, unokuqonda ngeliphi ixesha ngexesha umntu ngamnye kubaphulaphuli bakho anxibelelane nomxholo wakho. Phinda lo msebenzi kummeli ngamnye wabaphulaphuli bakhe, kwaye ngoko, usebenzisa i-metric yexesha eliqhelekileyo lokusasazwa komxholo, unokuthi, umzekelo, ube nombala kwigrafu enkulu yenethiwekhi yaba bantu kwaye usebenzise le metric ukwakha amaqela.
Oku kusebenza kakuhle ukuba sifuna, umzekelo, ukufumana oomama abayi-15 abagcina uluvo lwabo loluntu kwi-women.ru ethile. Kodwa olu luphunyezo oluntsonkothileyo lobuchwephesha (nangona ngokwethiyori lunokwenziwa kwiPython). Eyona nto iphambili kukuba ingxaki enempembelelo yokuthengisa kwii-arhente ezinkulu zentengiso kukuba zifuna iiblogi ezinkulu, ezipholileyo, ezibizayo ezingasebenziyo kwi-shit. Ngoku, uhlobo lwemoto lufuna ukuthengisa imveliso ethile ngenkokeli ethile yoluvo-kufuneka basebenzise ibhloga yemoto njengendlela yokugqibela, kuba abaphulaphuli babo sele beyithengile imoto, okanye bazi kakuhle ukuba luhlobo luni lwemoto abalufunayo, bahlala nje kwaye ijonge iimoto ezipholileyo. Apha kubalulekile ukuba ungaphuthelwa uhlalutyo lwabaphulaphuli bomntu ngokwakhe.
Iibhothi zentengiso
Z: – Ndixelele, ingakanani i-bots kwiinethiwekhi zentlalo ezichaphazela ukuqokelelwa kolwazi kunye nomgangatho wayo?
OH: -Yinto enomdla kakhulu nge-bots. I-bots exabiso liphantsi kulula ukuyichonga-inokuba banomxholo ofanayo, okanye bangabahlobo omnye komnye, okanye bakwinethiwekhi efanayo. Kukho neendlela zokujongana ne-bots enzima. Okanye ubuza ingxaki ukuba ungamdibanisa njani umntu nenkohliso yakhe?
Z: - Ingaba ulwazi oluphezulu luya kuba yimveliso kunye nayo yonke le nkunkuma?
OH: - Apha kusebenza ngale ndlela: ngenxa yokuba kukho inani elikhulu ledatha (umzekelo, kuhlobo oluthile lophando lwentengiso), yonke le riffraff inokuphoswa nje ngaphandle. Oko kukuthi, kungcono ukulahla abantu abambalwa bokwenene kunokuba babambe i-bots, kuba kungenamsebenzi ukuba babonise nayiphi na intengiso. Kodwa ukuba uqokelela iimethrikhi, umzekelo, ukusebenzisana kunye namabhanari okanye iinkqubo zokucebisa, ezo akhawunti zinokuphoswa ngaphandle.
Ngoku kwiinethiwekhi zentlalo, kukho malunga neepesenti ezintandathu zabalinganiswa ababonakalayo okanye amaphepha alahliweyo okanye ama-introverts, abo ii-algorithms "zihambelana" njenge-bots. Ngokuphathelele ukudibanisa umntu kwi-fake yakhe, apha, kwakhona, yonke into iboshwe kwinto yokuba umntu ngokukhawuleza okanye kamva enze iphutha, kwaye into yokuba imodeli yokuziphatha iyafana - zombini i-akhawunti yakhe yokwenene kunye nenkohliso yakhe. Kungekudala okanye kamva baya kubukela umxholo ofanayo okanye enye into.
Nantsi yonke into yehla kungekhona kwipesenti yephutha, kodwa kwisixa sexesha elifunekayo ukuchonga umntu ngokuthembekileyo. Kumntu ohlala kunye ne-Instagram yakhe, ngeli xesha lokuchongwa okuthembekileyo kwehla ukuya kwimizuzu emihlanu. Kwabanye - kwiinyanga ezintandathu ukuya kwezisibhozo.
Kubani kunye nendlela yokuthengisa idatha?
Z: - Mholo. Ndinomdla wokwazi ukuba idatha ithengiswa njani phakathi kweenkampani? Umzekelo, ndinesicelo apho unokufumana khona (kumphuhlisi) apho umntu aya khona, zeziphi iivenkile ahamba kuzo, kwaye ingakanani imali ayichitha apho. Kwaye ndinomdla wokwazi ukuba njani, masithi, ndingathengisa idatha malunga nabaphulaphuli bam kwezi venkile okanye ndibeke idatha yam kwisiseko sedatha esikhulu kwaye ndihlawulwe?
OH: - Ngokuphathelele ukuthengisa idatha ngokuthe ngqo kumntu, wena kunye nabo bonke abanye babephambi kwe-OFD - abaqhubi bedatha yemali, abazakhela ngobuqili phakathi kokudluliselwa kweetshekhi kunye ne-Ofisi yeRhafu kwaye ngoku bazama ukuthengisa idatha kumntu wonke. Ngokwenyani, bayonakalisa yonke imarike yohlalutyo lweselula. Enyanisweni, unokubethelela isicelo sakho, umzekelo, i-pixel ye-Facebook, inkqubo yayo ye-DMP; emva koko usebenzise aba baphulaphuli ukuthengisa. Umzekelo, i-pixel ethi "May Target". Andazi nje ukuba luhlobo luni lwabaphulaphuli onalo, kufuneka uqonde. Kodwa kuyo nayiphi na imeko, unokudibanisa nokuba kuYandex okanye kwiThagethi yam, ezona zinkqubo ezinkulu zeDMP.
Eli libali elinika umdla kakhulu. Ingxaki kuphela kukuba uya kubanika yonke i-traffic, kwaye bona, njengotshintshiselwano, baya kuthatha phezu kwabo ukwenza imali kule traffic. Basenokukuxelela okanye bangakuxelela ukuba abantu abali-10 basebenzise abaphulaphuli bakho. Ke ngoko, nokuba uyakha eyakho inethiwekhi yentengiso, okanye unikezela kwii-DMP ezinkulu.
Ngubani oya kuphumelela - umculi okanye i-techie?
Z: – Umbuzo kude kancinane ukusuka kwicandelo lobugcisa. Kwathiwa malunga noloyiko lwabathengisi malunga nokuza kwentswela-ngqesho ngobuninzi. Ngaba kukho uhlobo oluthile lomzabalazo wokukhuphisana phakathi kwentengiso yokudala (aba bafana beza nentengiso yenkukhu, intengiso yeVolkswagen, kubonakala ngathi) kunye nabo babandakanyekayo kwiDatha enkulu (abathi: ngoku siza kuqokelela nje yonke idatha kwaye sihambise intengiso ekujoliswe kuyo wonke)? Njengomntu obandakanyeka ngokuthe ngqo, luthini uluvo lwakho malunga nokuba ngubani oza kuphumelela - umzobi, uchwepheshe, okanye ngaba kuya kubakho uhlobo oluthile lwesiphumo se-synergistic?
OH: – Mamela, ke, basebenza kunye. Iinjineli azizi kunye nobuchule. Abo bayilayo abayili abaphulaphuli. Kukho uhlobo oluthile lwebali lezinto ezininzi apha. Iingxaki zokwenyani ngoku zezabo bahlala kwaye bacofa amaqhosha, kwabo benza "umsebenzi wenkawu", becinezela into efanayo yonke imihla - ngaba bantu baya kunyamalala.
Kodwa abo bahlalutya idatha baya kuhlala ngokwemvelo, kodwa umntu kufuneka aqhubekisele le datha. Kuya kufuneka umntu eze nale mifanekiso, ayizobe. Umatshini awukwazi ukuza nobuchule obunjalo! Yimpambano epheleleyo le! Okanye, umzekelo, intengiso yentsholongwane yeCarprice, leyo, ngendlela, yasebenza kakuhle kakhulu. Khumbula, bekukho le kuYouTube: “Yithengise eCarprice,” iphambene ngokupheleleyo. Ewe kunjalo, akukho nethiwekhi ye-neural eya kuvelisa ibali elinjalo.
Ngokubanzi, ndingumxhasi wento yokuba akubona abantu abaya kulahlekelwa yimisebenzi yabo, kodwa baya kuba nexesha elincinane lokukhulula, kwaye baya kukwazi ukuchitha eli xesha lokukhululeka ekuzifundiseni.
Iintengiso zamandulo ziyakuphela
Z: - Ngokubanzi, intengiso eboniswayo, iibhena - ngokubanzi, kunye nokuthengisa izicatshulwa azibhalwanga apho: "Ufuna iifestile - yithathe!", "Ufuna enye into - yithathe!", Oko kukuthi, akukho kuyila apho kwaphela.
OH: -Intengiso enjalo iya kufa, ngokuqinisekileyo, kungekudala okanye kamva. Ayizukufa kakhulu ngenxa yophuhliso lwetekhnoloji, kodwa ngenxa yophuhliso lwam nawe.
Kungcono ukuxuba okufanelekileyo kunye nokungabalulekanga
Z: - Ndilapha! Ndinombuzo malunga novavanyo othe alusebenzanga kuwe (ngenkqubo yokuncoma). Ngokoluvo lwakho, ngaba ingxaki yayisayinwe apho, kutheni kukhuthazwa, okanye kukuba yonke into ebonwe ngumsebenzisi ibonakala ibalulekile kuye? Ngenxa yokuba ndifunde uvavanyo loomama, kwaye kwakungekho datha ingako, kwaye kwakungekho datha eninzi kwi-Intanethi, kwakukho nje idatha evela kumthengisi wegrosari owaxela kwangaphambili ukukhulelwa (ukuba baya kuba ngoomama). Kwaye xa bebonisa ukhetho lweemveliso zoomama abakhulelweyo, oomama babethukile ukuba bafumene ngabo ngaphambi kwazo naziphi na izinto ezisemthethweni. Kwaye ayizange isebenze. Kwaye ukuze basombulule le ngxaki, baxuba ngamabomu iimveliso ezifanelekileyo kunye nento engabalulekanga ngokupheleleyo.
OH: “Sibonise abantu ngokuthe ngqo isiseko apho iingcebiso zenziwe khona ukuze siqonde ingxelo yabo. Ngokwenyani, kulapho wazalelwa khona umbono wokuba abantu akufuneki baxelelwe ukuba ezi ziimveliso ezibaluleke kakhulu kuye.
Ewe, ngendlela, kukho indlela yokudibanisa nabo abangabalulekanga. Kodwa kukho into echaseneyo: ngamanye amaxesha abantu bangena kwaye banxibelelane nale mveliso ingabalulekanga - izinto eziphuma ngaphandle ziyenzeka, iimodeli ziyaphuka kwaye izinto ziba nzima ngakumbi. Kodwa oku kukho ngokwenene. Ngaphezu koko, iinkampani ezininzi ngabom, ukuba ziyazi ukuba umntu ulungisa idatha yakhe (umntu unokuba imveliso enjalo kubo), ngamanye amaxesha bayayixuba ukuze kamva babonise ukuba awuzange uthathe idatha kwinkqubo yayo yokucebisa, kodwa into ebizwa ngokuba yiYandex.Market.
Iibhlokhi zentengiso kunye nokhuseleko lwebhrawuza
Z: - Mholo. Ukhankanye iGhostery kunye neAdblock. Ngaba ungasixelela ukuba zisebenza kangakanani ezo tracker ngokubanzi (mhlawumbi ngokusekelwe kwizibalo)? Kwaye ngaba unayo nayiphi na imiyalelo evela kwiinkampani: zithi, qiniseka ukuba intengiso yethu ayinakuvalwa yi-Adblock.
OH: -Asinxibelelani ngokuthe ngqo namaqonga entengiso - ngokuchanekileyo ukuze bangaceli ukwenza intengiso yabo ibonakale kuye wonke umntu. Mna ngokwam ndisebenzisa iGhostery-ndicinga ukuba lulwandiso oluhle kakhulu. Ngoku zonke iibrowser zilwela ubumfihlo: IMozilla ikhuphe iqela lazo zonke iintlobo zohlaziyo, uGoogle Chrome ngoku ukhuseleke kakhulu. Bonke bavimba yonke into abanayo. "I-Safari" ide yacima "iGyroscope" ngokuzenzekelayo.
Kwaye lo mkhwa, ngokuqinisekileyo, ulungile (kungekhona abo baqokelela idatha, nangona nabo baphuma kuyo), kuba abantu baqala ukuvala i-cookies. Wonke umntu ophethe uthungelwano lwentengiso wakhumbula itekhnoloji emangalisayo njengeminwe yesikhangeli - ezi zi-algorithms ezifumana iiparamitha ezingama-60 ezahlukeneyo (isisombululo sesikrini, inguqulelo, iifonti ezifakiweyo) kwaye ngokusekwe kuzo, zibala "ID" eyodwa. Masiqhubele phambili kule nto. Kwaye abakhangeli baqala ukulwa nale nto. Ngokubanzi, oku kuya kuba yimfazwe engapheliyo yee-titans.
Umphuhlisi wamva nje weMozilla ukhuselekile. Ayigcini iikuki kwaye ibeka ubomi obufutshane. Ngokukodwa ukuba uvula "Incognito", akukho mntu uya kukufumana konke konke. Umbuzo kukuba kuya kuba nzima ukufaka amagama ayimfihlo kuzo zonke iinkonzo.
I-psychotyping kunye ne-physiognomy isebenza phi kwaye ingasebenzi?
Z: – Arthur, enkosi kakhulu ngentetho. Ndiyakonwabela ukulandela iintetho zakho kuYouTube. Uchazile ukuba abathengisi baya bebhenela ekusebenziseni i-psychotyping kunye ne-physiognomy. Umbuzo wam ngulo: zeziphi iindidi zophawu olusebenza kuzo? Inkolelo yam kukuba oku kufanelekile kuphela kwi-FMCG. Umzekelo, ukukhetha imoto...
OH: -Ndiyakwazi ukukhuphela apho isebenza khona kanye. Oku kusebenza kuzo zonke iintlobo zamabali afana ne "Amediateka", uchungechunge lweTV, iifilimu kunye nokunye. Oku kusebenza kakuhle kwiibhanki kunye neemveliso zebhanki, ukuba akusiyo icandelo le-premium, kodwa zonke iintlobo zamakhadi omfundi, izicwangciso zezavenge - ezo ntlobo zezinto. Oku kusebenza kakuhle kakhulu kwi-FMCG kunye nazo zonke iintlobo zee-iPhones, iitshaja, zonke ezi zinto. Oku kusebenza kakuhle kwiimveliso "umama kunye nepop". Nangona ndiyazi ukuba ekulobeni (kukho isihloko esinjalo) ... Kukho iimeko kunye nabalobi ngamaxesha amaninzi - abanakuze bahlulwe ngokuthembekileyo. Andazi kutheni. Uhlobo oluthile lwempazamo yezibalo.
Oku akusebenzi kakuhle kubaqhubi beemoto, kunye nezacholo, okanye ezinye izinto zendlu. Enyanisweni, ayisebenzi kakuhle kwizinto abantu abangasoze babhale ngazo kwimidiya yoluntu - ungayijonga ngolu hlobo. Ngokwesiqhelo, ngokuthengwa komatshini wokuhlamba: nantsi indlela yokuqonda ukuba ngubani onomatshini wokuhlamba kwaye ngubani ongenayo? Kubonakala ngathi wonke umntu unayo. Ungasebenzisa idatha ye-OFD - jonga ukuba ngubani othenge ntoni usebenzisa iirisithi, kwaye utshatise aba bantu usebenzisa iirisithi. Kodwa eneneni, kukho izinto ongenakuze uthethe ngazo, umzekelo, kwi-Instagram - kunzima ukusebenza ngezinto ezinjalo.
Oomatshini baqaphela amaqhinga njengokuhlohlwa kwamanani.
Z: – Ndinombuzo malunga nokujolisa. Ngaba kunokwenzeka (okanye ngaba zibakho ngequbuliso) zomlinganiswa ongakhethiyo onemiqathango ophikisana naye kuyo yonke into: okokuqala uGoogle "ezona gyms zibalaseleyo", kwaye emva koko uGoogle "iindlela ezili-10 zokungenzi nto"? Kwaye kunjalo kuyo yonke into. Ngaba ukujolisa kungagcina umkhondo wento eziphikisayo?
OH: -Umbuzo kuphela apha ngulo: ukuba ubusebenzisa uGoogle iminyaka emi-2, uxelele yonke into onokuyenza ngawe, kwaye ngoku zifakele iplagin eya kubhala imibuzo efana nale, ke, ewe, ukusuka kwizibalo ukwazi ukuqonda - into oyenzayo ngoku yinkcukhacha yamanani, kwaye konke oku kungumba wokuhluza. Ukuba ufuna, bhalisa i-akhawunti entsha, kodwa umthamo wentengiso awuyi kutshintsha. Uya kuba ngumnqa. Nangona esangaqhelekanga.
Ezinye iintengiso 🙂
Enkosi ngokuhlala nathi. Ngaba uyawathanda amanqaku ethu? Ngaba ufuna ukubona umxholo onomdla ngakumbi? Sixhase ngokufaka iodolo okanye ngokucebisa abahlobo, , i-analogue eyodwa yeeseva zomgangatho wokungena, eyenzelwe wena: (ifumaneka nge-RAID1 kunye ne-RAID10, ukuya kuthi ga kwi-24 cores kunye ne-40GB DDR4).
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