UArthur Khachuyan: "Idatha enkulu yokwenyani kwintengiso"

Ngo-Matshi 14, i-2017, u-Arthur Khachuyan, i-CEO ye-Social Data Hub, wathetha kwintetho ye-BBDO. U-Arthur wathetha malunga nokubeka iliso oluhlakaniphile, ukwakha imodeli yokuziphatha, ukuqonda umxholo wesithombe kunye nevidiyo, kunye nezinye izixhobo ze-Hub Data Social kunye nophando oluvumela ukuba ujolise kubaphulaphuli usebenzisa i-intanethi yentlalo kunye ne-Big Data technologies.

Arthur Khachuyan (emva koku – AH): - Mholo! Molweni nonke! Igama lam ngu-Arthur Khachuyan, ndiqhuba i-Hub yeNkcukacha yeNtlalo yenkampani, kwaye sibandakanyeka kwiintlobo ezahlukeneyo zokuhlalutya kwengqondo kwimithombo yedatha evulekileyo, imimandla yolwazi kunye nokwenza zonke iintlobo zophando olunomdla njalo njalo.

Kwaye namhlanje oogxa abavela kwi-BBDO Group basicela ukuba sithethe ngetekhnoloji yanamhlanje yokuhlalutya idatha enkulu, enkulu kwaye ayinkulu kakhulu idatha yokuthengisa: indlela esetyenziswa ngayo, bonisa imizekelo enomdla. Ndiyathemba ukuba uzobuza imibuzo apha endleleni, kuba ndiyakwazi ukudikwa kwaye ndingavezi i-essence kunye nokunye, ngoko ungabi neentloni.

Ngokwenyani, imikhomba-ndlela ephambili, apho kwakusoloko kusetyenziswe uhlobo oluthile lwezisombululo “zedatha ekufutshane-enkulu”, zonke zicacile - oku kujoliso lwabaphulaphuli, ukuhlalutya, ukwenza uhlobo lophando lwentengiso yohlalutyo. Kodwa ihlala inomdla ukuba yeyiphi idatha eyongezelelweyo enokufumaneka, zeziphi iintsingiselo ezongezelelweyo ezinokufumaneka emva kokufaka uhlalutyo.

Kutheni sifuna iteknoloji kwintengiso?

Siqala phi? Eyona nto icacileyo kukuthengisa kwiintanethi zentlalo. Namhlanje ndiyikhuphe ekuseni: ngenxa yesizathu esithile i-VKontakte icinga ukuba ndifanele ndibone le ntengiso ethile ... Ingaba kulungile okanye kubi ngumbuzo wesibini. Siyabona ukuba ngokuqinisekileyo ndiwela kuluhlu lwababhalisele:

Eyona nto yokuqala kunye neyona nto inomdla kakhulu enokuthi ithathwe njengesisombululo sezobuchwepheshe ... Into yokuqala endifuna ukuyigqiba ngaphambi kokuba siqale ukucacisa imigaqo: yintoni idatha evulekileyo kwaye yintoni idatha enkulu? Ngenxa yokuba bonke abantu banokuqonda kwabo kulo mbandela, kwaye andifuni ukunyanzelisa imimiselo yam nakubani na, kodwa ... Nje ukuze kungabikho ukungafani.

Ngokomntu, ndicinga ukuba idatha evulekileyo yiyo yonke into endinokuyifikelela ngaphandle kokungena okanye igama lokugqitha. Le yiprofayili evulekileyo kwiintanethi zentlalo, ezi ziziphumo zophando, ezi zirejistri ezivulekileyo, njl. Idatha enkulu, ekuqondeni kwam, ndiyibona ngolu hlobo: ukuba iplate yedatha, yimiqolo yebhiliyoni, ukuba luhlobo oluthile. yogcino lwefayile, yindawo ethile i-petabyte yedatha. Eminye kwisigama sam ayiyodatha enkulu, kodwa into enjalo.

Ukuchaneka okuphezulu kweprofayili kunye namanqaku eprofayili

Masihambe ngocwangco. Eyona nto yokuqala kunye neyona nto inomdla onokuthi uze nayo ekuhlalutyeni imithombo yedatha evulekileyo kukuchaneka okuphezulu kweprofayili kunye namanqaku eprofayili. Yintoni lento? Eli libali apho iakhawunti yakho yenethiwekhi yoluntu inokuqikelela hayi kuphela ukuba ungubani na, hayi izinto onomdla kuzo kuphela.

Kodwa ngoku, ngokudibanisa imithombo eyahlukeneyo, unokuqonda inqanaba eliphakathi lomvuzo wakho, zingakanani iindleko zendlu yakho, kwaye ibekwe phi. Kwaye yonke le datha ingasetyenziswa ngokoqobo kwiindlela ezikhoyo. Ngokomzekelo, ukuba uthatha iakhawunti yakho kwinethiwekhi yoluntu, jonga, uthi, apho uhlala khona, apho usebenza khona; qonda ukuba leliphi icandelo leshishini inkampani oyisebenzelayo ekulo; khuphela izithuba ezifanayo kwi-HH kunye ne "Superjob" ukuba ungumhlalutyi, umphathi, njl.; jonga apho uhlala khona (isiseko, yithi i-CIAN), qonda ukuba kubiza malini ukurenta ikhaya kule ndawo, kubiza malini ukuthenga ikhaya kule ndawo, uqikelele malunga nokuba urhola malini. Ngaphaya koko, usebenzisa iiwebhsayithi zakho zokuncokola, unokuqonda ukuba lungakanani uhambo oluhambayo, apho ukhoyo, kwaye unyaniseke kangakanani na kumqeshi wakho.

Ngokufanelekileyo, ukusuka kwinani elikhulu kangaka leemethrikhi sinokwenza nantoni na esiyifunayo. Singakwazisa ngemveliso onomdla kuyo. Ngaba unokuyithelekelela ivenkile ekwi-intanethi? Uya phaya - le venkile ikwi-Intanethi ibamba iakhawunti yakho kwinethiwekhi yoluntu kwaye ikuxelela: "Masha, usandohlukana nesoka lakho, nazi ezinye iimveliso zakho." Eli ayiloxesha elizayo...

Ijongwa njani indawo yomntu?

Iimpendulo kwimibuzo evela kubaphulaphuli:

• Ngokuqhelekileyo, i-80% yazo zonke ii-check-ins zithathwa njengeyona ndawo yokuhlala. Kodwa kubantu abangakhange bahlole naphi na, kukho iindlela ezininzi zokukhetha: okanye i-check-in, okanye i-geolocation, okanye oku kuhlalutyo lwezithuba kunye neempapasho kulo lonke ixesha xa umntu ebhala into ... Kwaye kwindawo ethile, kukho into eza kuthi gqi njengokuthi "Ndifuna ukuthenga umntu ohambahambayo kufutshane ne-Akademicheskaya" okanye "Ndisanda kubona igrafiti embi eludongeni apha." Okokuthi, malunga ne-80% yabantu, i-geolocation yabo, indawo yabo yomsebenzi kunye nendawo yabo yokuhlala inokumiselwa ngokusebenzisa idatha okanye i-metadata enokuthi iqokelelwe kwiintanethi zentlalo.

  Oku, kwakhona, luhlalutyo lwezithuba. Ngeyona ndlela ilula, olu luhlalutyo lokungena kunye ne-geolocations kwinethiwekhi yoluntu, engayicimi i-metadata ye-jpeg (unokuyifumanisa into ethile kuyo). Kodwa kubantu abaseleyo, ezi ziqhelekileyo zisasazwa ngokubhaliweyo: nokuba umntu "ukhanyisa" indawo yakhe xa ebhala ngento ethile, okanye "ukhanyisa" ifowuni yakhe, apho unokufumana ezinye zeentengiso zakhe kwi-Avito okanye kwi-akhawunti yakhe " Auto RU". Ngokusekelwe kule datha, unokudibanisa (umzekelo, "Ndithengisa imoto kufuphi neMayakovskaya") kwaye ucinge ngokumalunga oku.

• Abantu badla ngokuthumela oku kwimidiya yoluntu. Sisebenza kuphela ngemithombo evulekileyo kwaye apha sithetha ngokukodwa ngemithombo evulekileyo. Badla ngokupapasha izibhengezo zentengiso, oko kukuthi, kumashumi amathandathu ekhulwini kwiimeko, elona bali lixhaphakileyo xa abantu “bebonisa” inombolo yeselfowuni yabo yangoku zizibhengezo zentengiso yento ethile. Mhlawumbi kwamanye amaqela umntu ubhala ("Ndithengisa le nto okanye leya"), okanye uya kwindawo ethile.

  Ewe! Badla ngokugqabaza ngolu hlobo: “Ndiphendule okanye undithumelele iSMS, fowunela inombolo yam. Oku kwenzeka rhoqo kubantu abathengisa into ethile, bathenge into kwiintanethi zentlalo, banxibelelane nomntu ... Ngokufanelekileyo, usebenzisa le nombolo unako ukudibanisa iphrofayili yakhe kwi-CIAN kuyo, ukuba ukhe wapapasha into ethile, okanye, kwakhona, kwi. Avito. Ezi zezona zidumileyo, imithombo ephezulu, iya kuqhubeka ngakumbi - ezi ziiAvito, CIAN njalo njalo.

• Oku kubhekiselele kwivenkile ye-intanethi. Okulandelayo kuya kuba yiteknoloji yokuqaphela ubuso kunye nokulinganisa iphrofayili (siya kuthetha ngayo). Ngokucacileyo, oku kungasetyenziswa kwivenkile engasebenziyo. Kwaye ngokubanzi, iphupha lam elikhulu kukuba xa izibhengezo zesitrato zivela, xa uhamba ngaphaya kwekhamera, "ibamba" ubuso bakho. Kodwa eli tyala liya kwalelwa ngumthetho kuba kukwaphulwa kwemfihlo. Ndiyathemba ukuba kuya kwenzeka kungekudala okanye kamva.
• Ngokusuka kumava obuqu. Amaxesha amaninzi, xa umntu ekubhalela into ethile, usebenza kwizinto ezithile zobomi bakhe obungafanelanga ubonakale uzazi... Abantu kwiimeko ezininzi baye boyike. Kodwa! Ngokusekelwe kwizibalo zakutshanje, inani leeakhawunti ezivaliweyo kwiinethiwekhi zentlalo lehlile nge-14%. Inani leenkohliso liyanda, inani leeakhawunti ezivulekileyo liyakhula - abantu baya ngokuya besiya ekuvulekeni. Ndicinga ukuba kwiminyaka emi-3 ukuya kweyesi-4 baya kuyeka ukusabela ngamandla kwinto yokuba kukho umntu owazi ulwazi malunga nabo abanokungafanelanga ukuba bayazi. Kodwa eneneni kulula kakhulu ukuyifumana ngokujonga eludongeni lwakhe.

Yintoni enokuthathwa kwimithombo evulekileyo?

Kukho uluhlu oluqikelelweyo lwezinto ezinokuqondwa ngokuthembeka okuphezulu ngokufanelekileyo kwimithombo evulekileyo. Enyanisweni, kukho iimetrikhi ezahlukeneyo ngakumbi; kuxhomekeke kumthengi wolo phando. Kukho i-arhente ye-HR enomdla wokuba uyafunga kwiintanethi zentlalo okanye kwenye indawo kwindawo kawonkewonke. Umntu othile unomdla wokuba uyathanda na iimpapasho zeNavalny okanye, ngokuchaseneyo, iimpapasho zase-United Russia, okanye uhlobo oluthile lomxholo wephonografi- izinto ezinjalo ziyenzeka rhoqo.

Eyona nto iphambili yimilinganiselo yentsapho, iindleko eziqikelelwayo zendlu, ikhaya, ukukhangela imoto, njalo njalo. Ngokusekelwe kule nto, abantu banokuhlulwa babe ngamaqela oluntu. Aba ngabasebenzisi baseMoscow Tinder, ukuba bangoobani (ngokwemifanekiso yabo efunyenwe kwiiakhawunti zabo zikaFacebook); ngokusekwe kwizinto abazithandayo, bohlulwe ngokwamaqela ahlukeneyo oluntu:

Ukuba sisondela kufutshane neentengiso, ke siye sahamba ngokuthe chu ekujoliseni kwentengiso eqhelekileyo, xa ukhetha kwi-VKontakte ukuba unomdla kumadoda aneminyaka eli-18 ubudala abhalise kumaqela athile. Ndinalo mfanekiso ngokulandelayo, ndiza kukubonisa ngoku:

Eyona nto iphambili kukuba uninzi lweenkonzo zangoku ezihlalutyayo, ngokomgaqo, abantu abahlalutya amanethiwekhi oluntu, babandakanyeka ekuhlalutyeni umdla ... Into yokuqala eza engqondweni yabantu kukuhlalutya amaqela aphezulu ababhalisi babo. Mhlawumbi oku kusebenza kwabanye, kodwa ngokobuqu ndicinga ukuba ayilunganga. Ngoba?

Izinto ozithandayo ziyaqokelelwa kwaye zihlalutywe

Ngoku thatha iifowuni zakho, jonga kumaqela akho aphezulu - ngokuqinisekileyo kuya kubakho ngaphezu kwe-50% yamaqela osele uwalibele, olu luhlobo oluthile lomxholo ongabalulekanga kuwe. Awuyisebenzisi kwaphela, kodwa nangona kunjalo inkqubo iyakulandela ngokutsho kwabo: ukuba ubhalisele iiresiphi, kumaqela athile adumileyo. Oko kukuthi, uya kwaphula inkqubo ehlalutya iprofayile yakho, kwaye umdla wakho awuyi kulunga.

Ukuqhubela phambili... Yintoni ekhoyo? Sicinga ukuba abanye abantu benza ntoni. Ngokombono wethu, eyona ndlela ifanelekileyo yokuvavanya umdla wabasebenzisi kukuthanda. Ngokomzekelo, kwi-VKontakte akukho ukutya okuthandayo, kwaye abantu bacinga ukuba akukho mntu uyaziyo into abayithandayo. Ewe, ezinye zezinto ezithandwayo zingeniswa kwi-Instagram, sibona into kwi-Facebook, kodwa uninzi lomxholo kumaqela athile alusasazi oku kwisondlo esiqhelekileyo, kwaye abantu bahlala kwaye bacinga ukuba akukho mntu uya kuyazi into abayithandayo.

Kwaye ngokuqokelela umxholo othile wohlobo oluthile olusithandayo, ukuqokelela ezi zithuba, ukuqokelela ezi zinto zithandwayo, emva koko uhlolisise lo mntu usebenzisa le datha, sinokugqiba ngokuchanekileyo ukuba ungubani, yintoni i-destiny yakhe, yintoni anomdla kuyo. Mbeke kanye kwiqela elithile lentlalo kwaye usebenzisane naye.

Ukuthenga imoto kutshintsha indlela yokuziphatha

Ndinomzekelo onjalo. Ngokukhawuleza ndiza kwenza ugcino ukuba imizekelo yam ikufuphi-intengiso kunye nentengiso ekufutshane, kuba, uyazi, iimeko ezininzi zikhuselwe yi-NDA kunye nokunye. Kodwa kusekho izinto ezininzi ezinomdla. Ke, ibali ngaba bantu: la ngamadoda athenge imoto phakathi kuka-2010 no-2015. Indlela etshintshe ngayo indlela abaziphatha ngayo kwi-Intanethi ibonakala ngombala. Ipesenteji yamantombazana phakathi kwababhalisi itshintshile, ndabhalisa kumaphepha oluntu "amakhwenkwe", ndifumene iqabane elisisigxina lezesondo ...

Yonke le nto yaphulwa ngophawu lwemoto kunye nenani labantu. Ukusuka apha unokwenza izigqibo ezininzi ezinomdla malunga nokuziphatha kwabantu kunye nendlela esebenza ngayo yonke into. Ndiyakwazi ukuthetha ukuba i-Porsche Cayenne kunye ne-Priora etyalwayo ziphantse zifane ngokubhekiselele kwinani labaphulaphuli abakhangayo. Umgangatho waba baphulaphuli kunye nokuziphatha kwabo kwahlukile, kodwa ubuninzi buphantse bufana. Isigqibo onokuthi usithathe apha siso nantoni na oyifunayo, kufutshane nemarike yakho. Ukuba uthengisa i-Audi, wenza isilogeni esithi “Thenga i-Audi uze umke kubazali bakho!” kwaye nangokunjalo.

Ewe, lo ngumzekelo ohlekisayo wento yokuba ukuziphatha kwabantu ngokusekelwe kuhlalutyo lwezinto ezithandwayo, ngokusekelwe kwiqela abafudukela kulo, yintoni umxholo abahlalutyayo - malunga ne-100% enokwenzeka eyenza kucace ukuba ungubani. Kuba ukuba awukwazi ukufikelela kwitrafikhi yenethiwekhi kwaye ungayifundi imiyalezo yobuqu, ukuthanda kuya kuhlala kukuxelela ukuba ngubani lo mntu - umfazi okhulelweyo, umama, indoda yasemkhosini, ipolisa. Kwaye kuwe, njengomntu onokuthi ubhengeze, oku kukubetha okukhulu ekujoliswe kuko.

Iimpendulo kwimibuzo evela kubaphulaphuli:

• Ikholamu nganye linani labantu abakule moto; indlela yokuziphatha kwabo itshintshe. Khangela: abantu abathenge i-Porsche Cayenne - malunga nabantu abangama-550 (ophuzi), ipesenteji yamantombazana phakathi kwababhalisi iye yanda.
• Isampuli ngabasebenzisi beenethiwekhi zentlalo "Vkontakte", "Facebook", "Instagram" ukusuka ngo-2010 ukuya ku-2015. Ingcaciso yodwa: iimoto ezikhethiweyo apha zezo zinokuchongwa kwiifoto ngokuchaneka okungaphezulu kwe-80% kusetyenziswa izixhobo ezithile.
• Kwithuba elithile lexesha, imoto yakhe (kakuhle, oko kukuthi, kungekhona eyakhe, siyishiya loo nto kwiintanethi zentlalo)... Emva kwexesha elithile, umntu wayesoloko efotwa ngemoto, ekunye nayo, iimpapasho. zazahlukile, iifoto zazisuka kumacala ahlukeneyo, njalo njalo. Emva koko kuya kubakho umfanekiso apho abantu bathatha imifanekiso kunye neziphi iimoto kunye ... Ewe, lo ngumbuzo wesibini - ukuthembela kwidatha yenethiwekhi yoluntu.
• Oko sikukhulisileyo, ngelishwa, idatha yemidiya yoluntu ayisoloko ichanekile. Abantu abasoloko betyekele ekupapasheni inkcazelo yabo. Ngokwam, ndiye ndaqhuba isifundo esinjalo: ndathelekisa inani labaphumelele kwiiyunivesithi zaseMoscow kunye nenani labantu ababhaliswe kwiintanethi zentlalo. Ngokomyinge, ama-60% abantu abaninzi babhalisiwe kwiintanethi zentlalo - abaphumelele kwiYunivesithi yaseMoscow State unyaka othile kwiingcali ezithile kunokuba kukho ngokwenene umgaqo. Ngoko ewe - kukho, ngokwemvelo, ipesenti yeempazamo apha, kwaye akukho mntu uyifihlayo. Apha sithatha ngokulula njengesiseko ezo moto ezinokuchongwa ngokunokwenzeka okungaphezulu kwama-80%.

Uluhlu lwemithombo yoqeqesho oluyimodeli

Nalu isampula yoluhlu lwemithombo enokusetyenziswa, esetyenziselwa ukumisela ngokuqinisekileyo iprofayili yentlalo yomntu, ukuba ungubani.

Sithatha iphrofayili kwiintanethi zentlalo, ukusuka kwi-CIAN - iindleko zefulethini malunga, "Intloko-Hunter", "Superjob" - lo ngumvuzo oqhelekileyo kumntu onikwe. Ndiyathemba ukuba akukho abameli beNtloko Hunter apha, kuba bacinga ukuba akulunganga kakhulu ukuthatha le datha kubo. Nangona kunjalo, lo ngumvuzo ophakathi kwimimandla ethile kwiintlobo ezithile zemisebenzi yezithuba.

"Avito", "Avto.ru": ngokuqhelekileyo abantu, xa ifowuni yabo ikhanyisiwe, ngokuqinisekileyo banayo (kwinani elikhulu lamatyala) ubuncinane into "Avito", okanye "Avto.ru", okanye "Avto.ru", okanye "Avito". kwezinye iisayithi ezininzi apho unokuqonda ukuba ngoobani. Ukuba i-stroller okanye imoto yathengiswa kule nombolo yefowuni ... I-Rosstat kunye neRejista ye-Unified State ye-Legal Entities isekho iirejista ezininzi ngoncedo apho unokubeka khona inkampani eqeshwayo - ngokwefomula ethile, ngokutsho kwemodeli. nawuphi na umntu unokumisela (ungaqingqa imali yalo mntu njl.njl.).

I-Tinder inceda ukuqokelela idatha kwimeko yabantu

Ngaphezu koko, kukho into enomdla (kungenjalo, ihlekisa kakhulu kwisifundo) - oku, kwakhona, ukuqokelelwa kwedatha evela eMoscow Tinder usebenzisa i-bots kule Tinder. Kwamiselwa umgama oya ebantwini, kwaza emva koko kwamiselwa indawo ababekuyo.

Injongo yolu phononongo yayikukumisela inani leeakhawunti zeTinder kwintsimi yamaziko karhulumente - eDuma, iofisi yomtshutshisi, njalo njalo. Kodwa wena, njengomkhangisi, unokucinga nantoni na oyifunayo: ingaba, ngokomzekelo, i-Starbucks okanye omnye umntu ... Oko kukuthi, inani labantu baseTinder abasela ikofu kuwe, bahlele into ethile, kwiivenkile. Ngokuphathelele le geolocation: oku kunokwenziwa ngayo nayiphi na inkonzo.

Impendulo kumbuzo ovela kubaphulaphuli:

• Tinder? Awazi nto? I-Tinder sisicelo sokuthandana apho ujonga iifoto (ekhohlo-ekunene), kwaye le app ikubonisa umgama emntwini. Ukuba ufumana umgama kulo mntu ukusuka kumanqaku amathathu ahlukeneyo, unako malunga (+ 5-7 yeemitha) ukumisela indawo. Kule meko, ukuzimisela kwintsimi yeofisi yomtshutshisi okanye kwi-State Duma, akunzima kangako. Kodwa kwakhona, inokuba yivenkile yakho, inokuba nantoni na.

Ngokomzekelo, ixesha elide, ixesha elidlulileyo sasinemeko enjalo (kungekhona isifundo), xa sifumana enye yedatha yabaqhubi beeselula kwi-traffic density, idatha malunga nokuxinana kokuhamba kwamanqaku eeselula, kwaye yonke le ngcaciso yayibekwe phezulu. kulungelelwaniso lweebhodi zezaziso ezibekwe koohola bendlela . Kwaye umsebenzi womqhubi weselula kukuqinisekisa ukuba bangaphi abantu abadlulayo kwaye banokubona esi sibhengezo sebhilibhodi.

Ukuba kukho iingcali zentengiso yebhilibhodi apha, unokuthi: akunakwenzeka ukuqonda ngokuthembeka okuphezulu - umntu uyeza, umntu akazange akhangele, umntu ukhangele ... Nangona kunjalo, lo ngumzekelo wendlela kukho iipolygons ze-20 billion aba baseMoscow, apho kukho ingxinano yaba bantu ngeyure nganye kwiindlela ezithile... Unokubona ukuba aba bantu babedlula ngantoni nangawuphi na umzuzu kwaye uqikelele ukuhamba komkhweli.

Impendulo kumbuzo ovela kubaphulaphuli:

• Akukho mntu unika idatha enjalo. Siqhube isifundo esinjalo komnye wabaqhubi; eli libali langaphakathi kuphela, ngoko ke, ngelishwa, aliboniswa ngendlela yemifanekiso. Kodwa amaxesha amaninzi ii-arhente ezinkulu zentengiso azinangxaki yokuqhagamshelana nomsebenzisi. Ubuncinci eMoscow, kukho imizekelo emininzi xa, umzekelo, iinkampani ze-inshorensi ziphendukela kwiinkampani ezifana ne-GetTaxi, ezibonelela ngedatha engabonakaliyo malunga nobudala bomqhubi, indlela abaqhuba ngayo (elungileyo - embi, ngokungakhathali - hayi), ukuze baqikelele. iipolisi njalo njalo. Wonke umntu unzima nale nto, kodwa kwinqanaba langaphakathi, ukunika idatha engaziwa - ndicinga ukuba akukho mntu unengxaki enjalo.

Umfanekiso kunye nePatheni yokuNakana

Qhubeka. Eyona nto ndiyithandayo kukuqaphela umfanekiso. Kuya kubakho iqhekeza elincinci malunga nokukhangela abantu ngobuso, kodwa asiyithathi le nxalenye. Sithatha ukuqondwa komfanekiso ngokuthe ngqo kwaye simisela into ekulo mfanekiso-ukwenziwa kwemoto, umbala wayo, njalo njalo.

Ndinalo mzekelo uhlekisayo:

Kwakukho isifundo esinjalo ekukhangeleni ii-tattoos kwiinethiwekhi ezahlukeneyo zentlalo. Ngokuhambelanayo, okufanayo kunokufakwa kuyo nayiphi na i-brand, kunoma yimuphi umfanekiso obonakalayo, phantse nawuphi na umfanekiso obonakalayo. Kukho ezo zingenakumiselwa ngokuthembekileyo (asizithathi).

Nantsi into endiyithandayo. Iimpawu zeemoto zihlala zijika kulo msebenzi ngenxa yokuba umsebenzi wabo, umzekelo, kukufumana bonke abanini be-BMW X6, baqonde ukuba bangoobani, baqhagamshelwe njani omnye komnye, yintoni abanomdla kuyo, njalo njalo. Oku kuhambelana nombuzo wokuba zeziphi iimoto abantu abafota ngazo kwiintanethi zentlalo.

Kwakungekho konke ukuhluzwa apha: into yayiyeyabo, imoto yayingeyoyabo; Kukonakaliswa nje kweemoto - ubudala njalo njalo. Kodwa ukuqondwa komfanekiso obonakalayo kusetyenziswa rhoqo: olu lukhangelo lwabasetyhini abakhulelweyo, kunye nokukhangela iilogo zohlobo oluthile lwemithombo yeendaba ezininzi (ngubani othumela ntoni).

Ityala lam endilithandayo (elisetyenziswa ziivenkile zokutyela ezahlukeneyo): luhlobo luni lwemiqulu ethunyelwa kwinethiwekhi yoluntu. Yinto ehlekisayo, kodwa eneneni ikuvumela ukuba uqonde izinto ezininzi ezinomdla, okokuqala, malunga nabathengi bakho: ngubani oweza kuwe kwaye kutheni benzile. Ngenxa yokuba akusiyo imfihlo ukuba kwiindawo ze-sushi, abaninzi abantu (andiyi kuthi "amantombazana") bathatha imifanekiso ukuze bahlole, bathathe ifoto yento ethile, njl.

I-brand inokuthatha ithuba loku. I-brand inomdla kuhlobo luni lweemveliso ezifunekayo ukufota kakuhle kunye nokuthumela, abantu abanjani abeza apho. Le nto inokwenziwa phantse ngayo nantoni na, ukusuka ekutyeni.

Ukuqatshelwa kwepateni yevidiyo

Impendulo kumbuzo ovela kubaphulaphuli:

• Hayi kwividiyo. Sinayo kwimo yovavanyo. Sizamile le teknoloji, kodwa kuvela ukuba ... Iqaphela yonke into ngevidiyo kakuhle, kodwa asizange sifumane isicelo kuyo naphi na. Uxolo. Ngaphandle kokuhlalutya ukuba zininzi kangakanani kwaye zeziphi iiblogi zevidiyo ezithetha kwindawo ethile ... Kwakukho isifundo esinjalo. Bangaphi ubuso babo badibana, kangaphi. Kodwa ii-brand azikacingi ukuba ziza kuphi na ngoku. Mhlawumbi ngenye imini iya kufika.

Kwakhona, oku kukutya, ingaba ngabafazi abakhulelweyo, amadoda (abangakhulelwa), iimoto - nantoni na.

Njengokhetho, kwakukho isifundo soNyaka oMtsha kwindawo enye yeendaba. Kwakhona kude nentengiso, kodwa kunjalo. Olu luluphi uhlobo lokutya abantu abazila ukutya ngoNyaka oMtsha:

Kukwahlulwe ngokweminyaka apha. Unokubona ulungelelwaniso olunjalo lokuba abantu abancinci ba-odola ukutya, abantu abadala ikakhulu benza itafile yemveli. Kuyinto ehlekisayo, kodwa ukucinga njengomnini we-brand, unokuvavanya inani elikhulu lezinto: ngubani ophethe imveliso yakho kunye nendlela, yintoni abayibhala ngayo. Rhoqo, abantu abasoloko bekhankanya uphawu ngokwalo kwisicatshulwa, kwaye iinkqubo zemveli zokubeka iliso zokuhlalutya azinakusoloko ziqonda kwaye zifumane oku kukhankanywa kophawu kuphela kuba alukhankanywanga kwisicatshulwa. Okanye okubhaliweyo kupelwe kakubi, akukho tags ye-hash okanye nantoni na.

Iifoto ziyabonakala. Ngokufota, unokwazi ukuba ngumxholo ophambili wesakhelo okanye hayi umxholo ophakathi wesakhelo. Emva koko unokubona ukuba lo mntu wabhala ntoni. Kodwa amaxesha amaninzi isetyenziswa njengokukhangela abaphulaphuli abanokuthi baqhube iimoto ezithile njalo njalo. Kwaye ke siya kwenza izinto ezininzi ezinomdla ngezi moto.

Iibhothi zifundiswa ukuxelisa abantu

Kwakukho ukhetho olunjalo lokusebenzisa abantu ukubala:

Kukho ukhetho lokuthelekisa abantu, xa kufuneka ufumane abantu abasebenzisa iifoto ezithile, baqonde iprofayile yabo yentlalo, ukuba bangoobani. Kwakhona, sibuyela kumbuzo wokuba ukuba sinekhamera kwivenkile engaxhunyiwe kwi-intanethi, ke le yindlela efanelekileyo yokuqonda ukuba ngubani oza kuwe, ngoobani aba bantu, yintoni abanomdla kuyo, yintoni ebangele ukuba beze kuwe. .

Okulandelayo kuza into enomdla kakhulu: ukuba siqokelela iiakhawunti zabo kwiintanethi zentlalo, siqonde ukuba ngubani na aba bantu, yintoni abanomdla kuyo, sinokwenza (njengenketho) ukwenza i-bot efana naba bantu; le bot izakuqala ukuphila njengaba bantu kwaye ihlalutye ukuba zeziphi iintengiso ezizibonayo kwiinethiwekhi zentlalo ezahlukeneyo. Oku kuya kukuvumela ukuba uqonde ngokuchanekileyo ukuba zeziphi iimpawu ezijoliswe kulo mntu. Eli libali eliqhelekileyo eliqhelekileyo xa kufuneka ungahlalutyi nje ukuba ngubani lo mntu kwaye yintoni anomdla anayo, kodwa nokuba luhlobo luni lokukhangisa abo banokuthi bakhuphisane nabo okanye abanye abantu abanomdla kufuneka bajolise.

Uhlalutyo lonxibelelwano kwiinethiwekhi zentlalo

Into elandelayo enomdla kuhlalutyo lobudlelwane phakathi kwabantu. Enyanisweni, uhlalutyo loxhulumaniso kwinethiwekhi, ezi grafu zenethiwekhi - akukho nto encinci, akukho nto entsha kule nto, wonke umntu uyazi oku.

Kodwa isicelo kwimisebenzi yentengiso yeyona nto inomdla kakhulu. Olu lukhangelo lwabantu abamisela iindlela, olu lukhangelo lwabantu abasasaza ulwazi ngokwemigaqo ethile ngaphakathi kolu nxibelelwano. Masithi sinomdla kubanikazi abafanayo bemodeli ethile ye-BMW. Ngokuzihlanganisa zonke, sinokufumana abo balawula uluvo loluntu. Ezi ayizizo iibloggers zemoto njalo njalo. Ngokwesiqhelo la ngamaqabane alula ahlala kumaphepha ahlukeneyo kawonke-wonke, anomdla kumxholo othile kwaye, ngexesha elifutshane kakhulu, angatsala uphawu lwakho okanye umntu onomdla kuwe kule ndawo yoxanduva, kwindawo umdla.

Kukho umzekelo onjalo apha. Sinabantu abathile abanokubakho, unxibelelwano phakathi kwabantu. Apha ama-oranges ngabantu, amachaphaza amancinci ngamaqela aqhelekileyo, abahlobo abaqhelekileyo.

Ukuba uqokelela zonke ezi zidibaniso phakathi kwabo, unokubona ngokucacileyo ukuba kukho abantu abanenani elikhulu lamaqela aqhelekileyo, abahlobo abaqhelekileyo, bakhona phakathi kwabo ... Kwaye ukuba le mbonakalo efanayo iyahlula ngamaqela ngamaqela anomdla, ngomxholo, abasasaza ngawo, ukuba basebenzisana kangakanani omnye nomnye ... Apha ungabona ukuba umfanekiso wangaphambili waba ngolu hlobo:

Apha amaqela ahluke ngokucacileyo ngombala. Kule meko, aba ngabafundi beenkosi zethu kwiSikolo esiPhakamileyo sezoQoqosho. Apha unokubona ukuba imfusa / eluhlaza okwesibhakabhaka ngabo bathanda i-Transparency International, i-Open Russia, kunye namaphepha oluntu aseKhodorkovsky. Ezantsi ngasekhohlo ngabo baluhlaza, abo bathanda i-United Russia.

Uyabona ukuba umfanekiso wangaphambili wawunje (olu lunxibelelwano nje phakathi kwabantu), kodwa luye lwacandwa ngokucacileyo. Okokuthi, bonke abantu bahlala bedibene, banomdla ofanayo, bahlobo kunye nomnye. Kukho abanye phezulu, abanye phantsi, kwaye abanye amaqabane apho. Kwaye ukuba nganye kwezi subgraphs zincinci zibonwa ngokwahlukileyo kunye nezinye iiparameter kwaye zijonge isantya sokusasazwa komxholo (ngokucacileyo, ngubani ophinda athumele into apho), unokufumana kwinxalenye nganye umntu omnye okanye ababini abahlala bebambe uluvo loluntu ezandleni zabo, ukusebenzisana nayo, ukucela ukuthumela uhlobo oluthile lweposi okanye enye into - ungafumana impendulo kubo bonke abaphulaphuli abanomdla.

Ndinomnye umzekelo onjalo. Kwakhona igrafu: aba ngabasebenzi beQela le-BBDO abafunyenwe kwiinethiwekhi zentlalo njengomzekelo. Ijongeka ingathandeki, inkulu, iluhlaza, unxibelelwano phakathi kwabo...

Kodwa ndinokhetho apho amaqela sele akhiwe phakathi kwabo. Ke, ukuba nabani na onomdla, kukho inguqulelo esebenzayo - ungacofa kwaye ujonge.

Phezulu ngasekunene ngabo bathanda uPutin. Nazi ezimfusa ngabayili; abo banomdla kuyilo, into enomdla, njalo njalo. Apha izinto ezimhlophe liqela labaphathi (ngokucacileyo, njengoko ndiqonda); Aba ngabantu, ngokubanzi, abaxhunyiwe nangayiphi na indlela, kodwa basebenze malunga nezikhundla ezifanayo. Okunye ngamaqela abo aqhelekileyo, unxibelelwano, njalo njalo.

Iimpawu azidingi iiblogi, kodwa iinkokeli zezimvo

Sithatha aba bantu kwaye sibafumane - ke i-arhente yentengiso, inkampani yentengiso ithatha isigqibo ngokwayo: inokunika imali kulo mntu ukuze ngandlela-thile adibane nalo mxholo, enye into, okanye aqondise umkhankaso wakhe othile wokukhangisa kubo. Oku kukwasetyenziswa rhoqo, ngakumbi ngoku, kuba zonke iimveliso zifuna ukusebenza kunye neebhlogi, zifuna ukuba umxholo wazo unyuswe, kodwa ii-arhente zentengiso azifuni nyani ukunxibelelana (kakuhle, oku kuyenzeka).

Kwaye indlela yokwenyani yokuphuma kule meko kukufumana abantu abangengabo iiblogi, kungekhona iiblogi zobuhle, kodwa umzekelo, ezinye izidalwa zangempela ezisebenzisana nalo mqondiso, onokubhala kwelinye iphepha loluntu elibi "Iimpendulo ze-Mail.ru", fumana inani elithile leembono. Aba bantu, abahlala benomdla kumxholo walo mntu, baya kusasaza yonke into, kwaye uphawu luya kufumana ukubandakanyeka kwalo.

Inketho yesibini yokusebenzisa itekhnoloji enjalo ngoku ifanelekile-ukukhangela i-bots, endiyithandayo. Lo ngumngcipheko wodumo kubakhuphisana bakho, kunye nethuba lokususa abantu abangabalulekanga kwiphulo lentengiso, kunye nantoni na enye (ukucima izimvo, kunye nokukhangela ukudibanisa phakathi kwabantu). Ndinomzekelo onjalo, nayo inkulu kwaye iyasebenzisana - ungayihambisa. Olu lunxibelelwano lwabantu ababhale izimvo kuluntu lwaseLentach.

Lo mzekelo ukwenzela ukuba uqonde ukuba i-bots ibonakala njani kakuhle kwaye ibonakala lula; kwaye ngenxa yoku akufuneki ukuba ube nolwazi lobugcisa. Oku kuthetha ukuba "iLentach" ipapashe isithuba malunga nophando lwe-FBK malunga noDmitry Medvedev, kwaye abantu abathile baqala ukubhala izimvo. Siqokelele bonke abantu ababhale izimvo zabo - aba bantu baluhlaza. Ngoku ndiza kuyihambisa:

Abantu ngaba baluhlaza (ababhale izimvo). Balapha, balapha. Amachaphaza aluhlaza okwesibhakabhaka phakathi kwabo ngamaqela abo aqhelekileyo, amachaphaza aphuzi ngababhalisi babo abaqhelekileyo, abahlobo, njalo njalo. Uninzi lwabantu lunxibelelene omnye nomnye. Ngenxa yokuba, nayiphi na ithiyori ezintathu, ezine, ezintlanu zokuxhawula izandla, bonke abantu baqhagamshelwe omnye komnye kwiinethiwekhi zentlalo. Akukho bantu bahlulwe omnye komnye. Nditsho nabahlobo bam be-social phobic abasebenzisa i-VKontakte kuphela ukubukela iividiyo basabhalisa kwamanye amaphepha oluntu afana nathi.

I-Navalny ikwasebenzisa i-bots. Wonke umntu une-bots

Uninzi lwabantu (nantsi, apha) ludityaniswe omnye nomnye. Kodwa kukho iqaqobana elinjalo lamaqabane angabahlobo kuphela omnye komnye. Naba, abancinci abaluhlaza, nazi abahlobo babo kunye namaqela. Bade bawa ngokwahlukeneyo apha:

Kwaye ngengozi yethamsanqa, kwaba kanye aba bantu babhala phantsi kwesi sithuba: "I-Navalny ayinabo ubungqina" njalo njalo, kwaye babhala izimvo ezifanayo. Ngokuqinisekileyo, andinakuzama ukwenza izigqibo. Kodwa nangona kunjalo, ndinesinye isithuba kwi-Facebook, xa kukho impikiswano phakathi kweLebedev kunye neNavalny, ndahlalutya izimvo ngendlela efanayo: kwavela ukuba bonke abantu ababhala "uLebedev yi-shit", abazange babe kwintlalontle. uthungelwano kutshanje iinyanga ezine, engabhaliswanga naliphi na amaphepha oluntu, ngequbuliso waya kule post ethile, wabhala le ngxelo ngqo kwaye wemka. Kwakhona, akunakwenzeka ukwenza izigqibo ukusuka apha, kodwa umntu ovela kwiqela le-Navalny wandibhalela inkcazo ukuba abayisebenzisi i-bots. Ewe, kulungile!

Kufuphi kwintengiso, kufutshane nebrendi. Wonke umntu une-bots ngoku! Sinazo, abo sikhuphisana nabo banazo, kwaye abanye banazo. Kufuneka balahlwe ngaphandle okanye bayekwe ukuze baphile kakuhle; Ngokusekelwe kwidatha enjalo (amanqaku kwisilayidi sangaphambili), bazise kwimfezeko ukuze babonakale njengabantu bokwenyani kwaye basebenzise kuphela. Nangona ukusebenzisa i-bots kubi! Nangona kunjalo, ibali eliqhelekileyo ...

Kwimo ezenzekelayo, into enjalo ikuvumela ukuba ucofe kuhlalutyo lwakho abantu abangabalulekanga kuhlalutyo, abantu abangafanele bafakwe kwisampuli, akufanele bafakwe kolu phando. Isetyenziswa rhoqo kakhulu. Emva koko, ayingabo bonke abanini beemoto abaneemoto. Ngamanye amaxesha abantu banomdla kuphela kubantu abanokuba nemoto, abahlala kumaqela athile, banxibelelane nomntu, banabaphulaphuli abathile apho.

Uhlalutyo lweenyaniso kunye nezimvo

Le ilandelayo ndinayo nayo ithandwa ndim. Olu luhlalutyo lweenyaniso kunye nezimvo.

Namhlanje wonke umntu uyayazi indlela yokukhankanya uphawu lwabo kwimithombo eyahlukeneyo. Akukho mfihlo kule nto. Kwaye wonke umntu ubonakala ekwazi ukubala i-tonality ... Nangona ngokobuqu, ndicinga ukuba i-tonality metric ngokwayo ayinomdla kakhulu, kuba xa ufika uxelele umxhasi, "Mntu, une-37% engathathi hlangothi," kwaye utsho njalo. , " Wowu! Kuhle!" Ke ngoko, kuya kuba nomdla ngakumbi ukuqhubela phambili kancinci: ukusuka ekuvavanyeni uluvo ukuya kuvavanyo lwezimvo zento abayithethayo ngemveliso yakho.

Kwaye le nto yinto enomdla kakhulu, kuba ... Mna ngokwam ndikholelwa ukuba ngokomgaqo akunakubakho miyalezo engathathi hlangothi, kuba ukuba umntu ubhala into ethile kwindawo kawonkewonke, lo myalezo ngandlela-thile unombala nangayiphi na indlela. Mna ngokwam andizange ndibone umyalezo ongathathi hlangothi ukhankanya uphawu. Ngokuqhelekileyo luhlobo oluthile lokungcola.

Ukuba sithatha inani elikhulu lale miyalezo (kunokubakho izigidi, izigidi ezili-10), gxininisa ingcamango ephambili evela kumyalezo ngamnye, sidibanise, sinokuqonda ngokuqinisekileyo ukuba abantu bathini ngolu hlobo, into abayicingayo. "Andikuthandi ukupakishwa," "Andikuthandi ukuhambelana," njalo njalo.

Abantu bacinga ntoni ngeTransaero, Chupa Chups kunye noMongameli waseUnited States?

Ndinomzekelo ohlekisayo: le yi-infographic malunga nokuba abasebenzisi benethiwekhi yoluntu baya kwenza ntoni kunye nenkampani yaseTransaero emva kokungabikho kwayo.

Mininzi imizekelo enomdla apho: ukutshisa, ukubulala, ukugxothwa eYurophu, bekukho ne-2% eyabhalayo- "Bathumele eSyria kwimisebenzi yomkhosi." Ukuqhubela phambili ukusuka kwinto ehlekisayo, inokuba phantse nayiphi na ibhrendi - ukusuka ekutyeni endikuthandayo kwenja ukuya kwezinye iimoto. Nabani na ongathandi ukupakisha, nabani na ongathandi izinto zangempela - unokuhlala usebenza nale nto, unokuhlala uqwalasela oku. Mininzi imizekelo xa abantu baphantse batshintsha ukuveliswa kweemveliso zabo kuba bebhala kwiinethiwekhi zentlalo ukuba iChupa Chups yayingekho ngqukuva ngokwaneleyo okanye yayinganenondi ngokwaneleyo.

Kukho omnye umzekelo ohlekisayo. Qikelela ukuba zeziphi izimvo kwaye malunga nabani?

Ngesizathu esithile, ngoku uhlalutyo lwezimvo, uhlalutyo lweenyaniso ezikhutshwe kwimiyalezo, alusetyenziswanga kakhulu kwaye alusasazeki kakhulu. Nangona le teknoloji ingeyomfihlo kakhulu, akukho nto yakwaziyo kule nto konke konke, kuba kwizimvo zabantu, ukukhupha isihloko, isivisa kunye nokubeka ngokwamaqela akufuni buchule kwiilwimi zokubala. Akunzima kangako ukwenza. Kodwa ndiyathemba ukuba kwiminyaka embalwa ezayo abantu baya kuqala ukusebenzisa le nto, kuba ... Kuya kuba yinto epholileyo - le yimpendulo ezenzekelayo! Uhlala uyayazi into abayithethayo ngawe. Ewe, uyaqonda ukuba oku kwenziwa malunga noMongameli wase-US.

Impendulo kumbuzo ovela kubaphulaphuli:

• Ewe, lo nguFacebook ngesiNgesi. Ziguqulelwe kwisiRashiya apha. Oku kwakubhalwe ndaweni ithile.

Idatha enkulu kunye nobuchwepheshe bezopolitiko

Ngapha koko, ndinemizekelo emininzi eyahlukeneyo enomdla yezopolitiko malunga neTrump kunye naye wonke umntu, kodwa sigqibe kwelokuba singabazisi apha. Kodwa kukho umzekelo omnye wezopolitiko.

Olu lunyulo kwi-State Duma. Ubunini? Kunyaka ophelile? Phantse unyaka onesiqingatha eyadlulayo.

Naba abantu abakwaziyo ukumisela eyona ndawo bakuyo, ukuya kuthi ga kwindawo ethile, ukuze baqonde ukuba yeyiphi indawo yonyulo abawela kuyo. Kwaye ke kwaba bantu kuphela abo bavakalisa uluvo lwabo oluqinisekileyo bathatyathwa, ababeza kubavotela.

Ukususela kumbono wezobuchwepheshe bezopolitiko, oku akuchanekanga kakhulu, kuba yonke le nto idinga ukulungiswa ngokuxinwa kwabantu kunye nokunye. Nangona kunjalo, iiblues apha ziya kuvotela uyazi ukuba ngubani na, obomvu baya kuvotela amaqabane aphikisayo, abo, ngendlela, bekungekho baninzi.

Mna ngokwam ndikholelwa ukuba iDatha enkulu ayiyi kufikelela kwitekhnoloji yezopolitiko naliphi na ixesha kungekudala, kodwa, njengokhetho, umviwa naye ungumqondiso. Kwaye oku, ukuya kuthi ga kwinqanaba elithile, luhlalutyo lweenyani kunye nezimvo malunga nebhrendi yakho, kwaye yinto enomdla kakhulu, kuba unokuqonda ngexesha lokwenyani ukuba ngubani owenza ntoni. Ndiyazi iimeko ezininzi ezivela kwi-BBC, xa babejonga iinethiwekhi zentlalo ngexesha lokwenyani kwelinye kusasazo: kwabakho impendulo enjalo, abantu babhala ngayo, babuze umbuzo onje kunye nonjalo-kwaye kuhle! Ndicinga ukuba iya kusetyenziswa kungekudala, kuba inomdla kuye wonke umntu.

Ukulinganisa izikhundla zebhrendi

Okulandelayo ndinemodeli yezikhundla zebhrendi. Isiqwenga esincinci, esifutshane malunga nendlela onokuthi uhlele ngayo iimpawu usebenzisa iimethrikhi ezahlukeneyo (kungekhona ukuthanda kwababhalisi kwiintanethi zentlalo, kodwa usebenzisa iimethrikhi ezinzima, umdla kumxholo, ixesha elichithwe ukufumana iimetriki).

Ndinomzekelo we "pharma" ngesizathu esithile. Apha izangqa ezincinci zingaphakathi, ezikhanyayo - le yimali yomxholo wombhalo owenziwe yi-brand ngokwayo, isangqa esikhulu sisixa somxholo wesithombe kunye nevidiyo eyenziwa yi-brand ngokwayo.

Ukusondela kwiziko kubonisa indlela umxholo onomdla ngayo kubaphulaphuli. Kukho imodeli enkulu, kukho inqwaba yazo zonke iintlobo zeeparameters: ukuthanda, ukuphindaphinda, ixesha lokuphendula, ababelana apho ngokomyinge ... Apha ungabona: kukho "iKagotsel" emangalisayo, epompa isixa esikhulu. imali ekudaleni umxholo wayo, kwaye ngenxa yoku basondele kakhulu kwiziko. Kwaye kukho amaqabane adala owabo umxholo, kodwa abaphulaphuli abanamdla kuwo. Lo asingomzekelo waneleyo, kuba zonke ezi ngxelo zifile.

I-Yegor Creed ithandwa ngaphezu kweBasta

Ngelishwa, abanye ... ukusuka kwinto ebonisayo ... Ewe, kukho kwakhona ama-rappers aseRashiya, njengokhetho, kwiinkampani zangempela.

Yintoni edibanisa? Inyani kukuba inkampani inokubeka phantse nantoni na kwimodeli enjalo, iqala kumvuzo ophakathi wababhalisi abasebenzela uphawu lwakho; nayiphi na imodeli abayithandayo. Kuba iarhente nganye yentengiso ibala iimethrikhi zayo ngokwahlukileyo, iibrendi zibala iimetrikhi zazo ngokwahlukileyo.

Kukho enye apha - i-Basta, eyenza isixa esikhulu somxholo, kodwa ibekwe kwi-periphery, kuba lo mxholo ubonakala ungathandeki kakhulu kubaphulaphuli. Kwakhona, andicingi ukuba ndigwebe. Kodwa nangona kunjalo, kukho u-Yegor Creed, othi, ngokutsho kweintanethi zentlalo, uphantse ube ngoyena mdlali ubalaseleyo kwixesha lethu, kodwa upapasha kuphela iifoto zakhe. Nangona kunjalo, unenani elikhulu lababhalisi: kukho indawo emalunga nesigidi sabo. Andikhumbuli elona nani lichanekileyo; Ndiyakhumbula ukuba ipesenti yokuzibandakanya kwaba bantu iphezulu kakhulu kune-85%, oko kukuthi, kwisigidi sababhalisi ufumana iimpendulo ezingamawaka angama-850 kwaba bantu bokwenene - oku kuhlanya kwangempela. Lena Yinyaniso.

Iimpendulo kwimibuzo evela kubaphulaphuli:

Kuthathe ixesha elingakanani ukwenza imodeli yohlalutyo lwe-rapper?

• Ngamnye unabaphulaphuli abajoliswe kubo, umdla waba bantu ubalwa kumntu ngamnye ... Konke oku kuqhelekile kumgama ukuya kwiziko malunga, indawo yabo ye-radial ayibalulekanga (ifakwe apha nje ngobuhle, ukuze benze. hayi ukubaleka omnye komnye). Kuphela kukusondelelana neziko kubalulekile. Le yimodeli esiyisebenzisayo. Umzekelo, ndiyasithanda isangqa ngcono, abanye abantu bayenza engqondweni njenge semicircle.
• Lo mzekelo wahlanganiswa ngokukhawuleza, kwiiyure ezimbini okanye ezintathu (ewe, umntu omnye). Apha kuphela ii-metrics ezifakiweyo: into esiphinda-phinda ngayo, yidibanise, kwaye ngandlel 'ithile siyilungelelanise. Kuxhomekeke kwimodeli. Kukho abantu abanomdla kumvuzo ophakathi (oku akusiyo ihlaya) kubabhalisi babo. Kwaye oku kufuneka ufumane abafowunelwa babo, i-Avito, ibale yonke, iphindaphinde. Kwenzeka ukuba oku kuthatha ixesha elide ukuqwalasela, kodwa ngokukodwa oku (kukhomba kwisilayidi sangaphambili) - iiparitha apha zilula kakhulu: ababhalisile, abahlaziyiweyo, njalo njalo. Kuthathe malunga neeyure ezimbini ukuya kwezintathu ukugqiba. Ngokufanelekileyo, le nto ihlaziywa ngexesha lokwenyani, kwaye ungayisebenzisa.

Ngoku kuza inxalenye yolonwabo. Ndiyenziwe ngemizekelo, kuba akunamdla ukuthetha ixesha elide wedwa. Kwaye ndiyathemba ukuba ngoku uya kubuza imibuzo, kwaye, ngokwenene, siya kuhamba ukusuka kwisihloko ukuya kwisihloko, kuba ndinemizekelo enjalo yendlela iteknoloji enokusetyenziswa ngayo kunye nokunye ...

Iimpendulo kwimibuzo evela kubaphulaphuli:

• Ndinento enye kunye neyodwa yodwa, ngoko kuthetha, "kufuphi-casino", xa ikhamera ibekwe apho, ubuso babonwa, njalo njalo. Ipesenti yabantu abaqondwayo ngokuqinisekileyo inkulu kakhulu-yethu kunye nabo sikhuphisana nabo. Kodwa eneneni inika umdla kakhulu. Ndibona oku njengento enomdla: unokuqonda ukuba ngoobani aba bantu kwaye uqikelele kakuhle ukuba kutheni beze apha, yintoni etshintshileyo ebomini babo kangangokuba bagqiba ekubeni beze ekhasino. Kodwa malunga neentlobo ezithile zoshishino ... Ukuba ubeka into enjalo kwi-pharmacy, ngoko akukho nto - awukwazi ukuqikelela ukuba kutheni umntu eze ekhemesti.

  Umsebenzi wehlabathi jikelele apha yayikukwakha imodeli ukuze uqonde xa umntu efuna ukuba nomdla kwi-brand yakho, ukuze ukwazi ukumnika intengiso kungekhona emva kokuba ethenge into (njengoko kwenzeka ngoku), kodwa umnike intengiso " kwingqikelelo” yokuba kuya kwenzeka nini konke oku. Yayinomdla ngolo hlobo "kufuphi nekhasino"; kwavela ipesenti enomdla kakhulu kwaba bantu - kutheni: umntu ngokukhawuleza wafumana ukunyuswa, omnye umntu wafumana enye into - ulwazi olunjalo olunomdla. Kodwa ngezinye iivenkile, kunye neentengiso, kunye nevenkile yohlobo oluthile lweepilisi, kubonakala kum ukuba akuyi kuba kuchanekile kakhulu.

Ngaba iDatha enkulu isetyenziswa ngaphandle kweintanethi?

• Ibingekho kwi-intanethi. Kufuneka uqonde ngokuchanekileyo, ngokungqongqo, ukuba le modeli iya kulunga okanye hayi. Kwakhona, ngamanzi ahlwahlwazayo ... Ndinomdla kuyo yonke into, kodwa mna ngokwam andiyiqondi ukuba ingakanani, indlela iiprofayili zaba bantu, ukuziphatha kwabo kunokuxhomekeka xa befuna ukuthenga amanzi asebhotileni. Nangona oku kunokuba yinyani ngokwenene, andazi.

Zingaphi ii-akhawunti zemidiya yoluntu ezivulekileyo ezikhoyo?

• Ngokukodwa sine-intanethi ezili-11 zoluntu - ezi "Vkontakte", "Facebook", "Twitter", "Odnoklassniki", "Instagram" kunye nezinye izinto ezincinci (ndiyakwazi ukujonga uluhlu, njenge "Mail.ru" njalo njalo) . KwiVKontakte ngokuqinisekileyo sinekopi yazo zonke ezi qabane. Sinabantu kwi-VKontakte - yi-430 yezigidi zabantu bonke abakhe baphila (apho malunga nezigidi ezingama-200 zihlala zisebenza); kukho amaqela, kukho unxibelelwano phakathi kwaba bantu kwaye kukho umxholo osithandayo (isicatshulwa), kunye nenxalenye yeendaba, kodwa incinci kakhulu ... Ukuthetha, sijonga lo mfanekiso: ukuba kukho ubuso apho, thina basindise, ukuba kukho i-meme, siyabagcina Asiyigcini, kuba nathi besingenako ngokwaneleyo ukugcina umxholo weendaba.

  Kukho i-Facebook yolwimi lwesiRashiya. Kwenye indawo ngoku i-60-80% yi-Odnoklassniki, kwiinyanga ezimbalwa mhlawumbi siya kubafumana bonke ekupheleni. Russian Instagram. Kuzo zonke ezi intanethi zentlalo kukho amaqela, abantu, ukudibanisa phakathi kwabo kunye nesicatshulwa.

• Malunga nezigidi ezingama-400 zabantu. Kukho ubuqili: kukho abantu isixeko esingachazwanga (banokuba ngabaseRashiya / abangengabo baseRashiya); Kule, umyinge weintanethi zentlalo yi-14% yeeakhawunti ezivaliweyo kwi-VKontakte, andiyazi isibalo esichanekileyo kwi-Facebook.
• Kananjalo asigcini imidiya kwi-Instagram - kuphela ukuba kukho ubuso apho. Asiwugcini (omnye) umxholo wemidiya. Ngokuqhelekileyo umdla: isicatshulwa kuphela, uqhagamshelwano phakathi kwabantu; Konke. Uphando oluqhelekileyo kwi-Instagram luphando oluqhelekileyo kubaphulaphuli: ngoobani aba bantu, kwaye, okona kubaluleke kakhulu, uxhulumaniso lwaba bantu kunye namanye amanethiwekhi oluntu. Fumana iphrofayili yalo mntu kwi-Vkontakte kunye ne-Facebook ukuze ubale iminyaka yakhe kunye nokunye.
• Akukho mfuneko yokuthatha wonke umntu okwangoku - kuba akukho bathengi. Ngokumalunga nolwimi: sinesiRashiya, isiNgesi, iSpanish, kodwa oku kusetyenziselwa kuphela iibrendi ezivela eRashiya; kakuhle, okanye iinkampani ezizisa eRashiya.
• Sidlana iindlebe nabantu yonke imihla kwimisonto emininzi, emininzi, emininzi: siqokelela idatha ngokuqokelela iwebhu, kwaye sihlaziye ezi zalathisi sisebenzisa i-Api. Kwiintsuku ezi-2-3 unokuhamba kuyo yonke "VKontakte", uhamba ngayo; Malunga neveki ungadlula kuyo yonke i-Facebook, ukuqonda ukuba ngubani ohlaziye into kwaye yintoni engayihlaziyo. Uze uphinde uhlanganise aba bantu ngokwahlukeneyo: yintoni kanye kanye etshintshileyo, bhala phantsi eli bali lonke. Kunqabile kakhulu kumava am iprofayile yomntu endala yemidiya yoluntu isetyenziselwe nayiphi na injongo yeshishini lokwenyani. Eli yayilixesha apho omnye umntu wezopolitiko wayefaka isicelo, kwaye umsebenzi wakhe yayikukuqonda ukuba luhlobo luni lwabantu oluza kwikomkhulu, ababengoobani aba bantu kwiinyanga ezi-6-8 ezidlulileyo (ngaba bayicima iprofayili yabo, kodwa enyanisweni komnye umgqatswa, iivoti zafika. phanga).

  Kwaye amaxesha ambalwa - amabali omntu xa iifoto zomntu zapapashwa kwindawo yoluntu. Kwakuyimfuneko ukufumana uxhulumaniso, njl. Ngelishwa, kubuhlungu, kodwa asikwazi ukunikela ubungqina enkundleni, kuba i-database yethu isemthethweni ngokusemthethweni.

• Ukugcinwa kweMongoDB yeyona nto ndiyithandayo.

Iinethiwekhi zentlalo zizama ukulwa nokuqokelela idatha

• Ngokuqhelekileyo silayisha kuphela uluhlu lwezi akhawunti kubakhangisi, kwaye ke basebenzisa umgangatho oqhelekileyo ... Oko kukuthi, kwiintanethi zentlalo, kwiVKontakte, unokucacisa uluhlu lwaba bantu.

  Kodwa uFacebook usebenzisa iikuki ezithengiweyo. Thina ngokwethu asisebenzi ngeekuki, kodwa bekukho amabali amaninzi xa umthengisi ngokwakhe wanika abanye abantu, sanxibelelana nabo - banazo ezi nethiwekhi, kunye nentengiso ye-teaser, engeyiyo i-teaser, ezi "cookies". Unokuyibopha - akukho mbuzo! Kodwa andizithandi ncam ezi zinto kuba andiqondi ukuba ziyinyani. Oku kufana nombono wam, kufana ne-TNS, leyo "ilandelela" iiTV - akucaci ukuba ubukele le TV okanye awukho, nokuba uhlamba izitya ngelixa iTV yakho ivuliwe ... Kwaye kuyafana apha. : Ndihlala ndiGoogle into ethile kwi-Intanethi, kodwa oko akuthethi ukuba ndifuna ukuyithenga.

• Ukuba usebenzisa uhlobo oluthile lothungelwano olusemgangathweni lwentengiso yomxholo: Ndinamabali amaninzi xa sasikhuphela aba bantu kubo kwaye sazama, sisebenzisa ujongano lwabo, ukubaqhagamshela “neekuki” kwiindawo zabo. Kodwa andizithandi ncam izinto ezinjalo.

Ifomula yokubala umvuzo womsebenzisi we-Intanethi

• Ifomula eqhelekileyo yomvuzo ophakathi: lo ngummandla apho umntu ahlala khona, olu luhlu lweshishini asebenza kulo (oko kukuthi, inkampani engumqeshi wakhe), ngoko isikhundla sakhe kule nkampani sithathwa, umyinge. umvuzo wesi sikhundla uqikelelwa... Umyinge womvuzo othathwe kwi "Head Hunter" kunye ne "Superjob" (kwaye kukho eminye imithombo emininzi) kwisithuba esinikiweyo kummandla onikiweyo kunye nomxholo onikiweyo wezoshishino.

  Ukusuka kwi "Avito" kunye ne "Avto.ru" iiparamitha ezongezelelweyo zidla ngokuthathwa ukuba umntu ukhanyisile ifowuni. Nge-Avito unokubona ukuba luhlobo luni lwezinto umntu azithengisayo - ezibizayo, ezingabizi, ezisetyenzisiweyo, ezingasetyenziswanga. Nge "Avto.ru" unokubona ukuba unayo imoto - ungumnikazi wayo, akayiyo. Le ndawo ingaphantsi kwe-20% yabantu abaye balahla ifowuni yabo kwenye indawo, kwaye i-akhawunti yabo inokudibaniswa nale datha.

Yiyiphi imiqulu eyenziwa yinkampani yokuqokelela idatha?

• Umthamo weefoto ezigciniweyo kwiipetabytes yi-6,4. Andikwazi ukuthetha ngokuthe ngqo izinga lokukhula ngoku, kuba ngo-2016 saqala ukurekhoda "iiperiscopes" kwaye saqala ukurekhoda ividiyo.

  Andikwazi ukuthetha ngokuthe ngqo ukuba ibinguziro nini. Sasuka kwinkampani ukuya kwinkampani - onke la ngamabali amade. Kodwa ndingatsho ukuba i-VK, i-Facebook, i-Instagram kunye ne-Twitter - yonke le shishini (abantu, amaqela kunye noqhagamshelwano phakathi kwabo) kunye nesicatshulwa kunye nomxholo - oku ayisiyiyo idatha eninzi, akunakwenzeka ukuba kukho i-petabyte eyaneleyo. Ndicinga ukuba ngama-700 egigabytes, mhlawumbi angama-800.

Ngaba unceda abathengi ukuba babone i-niche yangoku kunye nendawo yokumba?

• Xa umxhasi esiza, sicebisa izinto ezinjalo kuye, kodwa thina ngokwethu, njengeGoogle Trends, asizenzi izinto ezinjalo.
• Sasinamabali amaninzi akufutshane nezentlalo, anembali yonyulo, yangaphambi konyulo-siyihlalutye yonke. Ngeempawu kunye nokuvavanya izimvo malunga neebrendi, yonke into iphantse ihlale ivuma. Nanga amabali onyulo lonyulo - hayi (kunye novavanyo lokuba ngowuphi umgqatswa omawuphumelele). Andazi ukuba ngubani ongalunganga apha - thina, okanye abo bacinga kwi-VTsIOM.
• Ngokuqhelekileyo sithatha ezi ziphumo zolawulo kwi-brand ngokwayo, bayithatha kumaqabane ayalela uphando-uphando lwefowuni, uphando lwentengiso, njalo njalo. Ngaphezu koko, le nto yonke inokujongwa ngezinto ezisisiseko: umntu uphendule uluhlu lokuposa, umntu wenza uphando ... Ukuba i-brand enkulu (i-Coca-Cola, umzekelo), ngokuqinisekileyo banesigidi okanye ezimbini zokuphononongwa kwangaphakathi kubathengi. - ezi ayizozimvo kuphela kwiintanethi zentlalo kunye nezinye izimvo; Ezi luhlobo oluthile lweenkqubo zangaphakathi, uphononongo, njalo njalo.

Umthetho "awazi" ukuba yintoni idatha yomntu!

• Sihlalutya kuphela imithombo yedatha evulekileyo kwaye singaze sibandakanyeke kuwo nawaphi na amaqhinga amdaka. Imodeli yethu yakhiwe kwinto yokuba sigcina yonke idatha evulekileyo kumaziko athile edatha kawonkewonke, siqeshisa kwenye indawo, kwaye siyihlalutye ekhaya, kwiiofisi zethu, kwiiseva zethu, kwaye ayihambi naphi na ngaphandle kwendawo.

  Kodwa umthetho wethu kwinkalo yedatha evulekileyo awucacanga kakhulu.

  Asinayo ukuqonda ngokucacileyo ukuba yeyiphi idatha evulekileyo, yintoni idatha yomntu - kukho lo Mthetho we-Federal 152nd, kodwa kunjalo ... Babala njani? Ngoku, ukuba ndinegama lakho kunye nenombolo yakho yefowuni kwi-database enye, kwenye i-database ndinenombolo yakho yefowuni kunye ne-imeyile yakho, kwisithathu ndinayo, ndithi, i-imeyile yakho kunye nemoto yakho; Konke oku kubonakala kuyidatha engeyiyo yobuqu. Ukuba ubeka konke oku kunye, kubonakala ngathi ngokomthetho kuya kuba yidatha yomntu.

  Siyijikeleza le nto ngeendlela ezimbini. Eyokuqala kukufakela iseva ngesoftware kumxhasi, kwaye ke le datha ayihambi ngaphaya kommandla wakhe, kwaye ke umxhasi unoxanduva lokusasaza le datha yomntu, idatha engeyiyo yobuqu, njalo njalo. Okanye ukhetho lwesibini: ukuba olu luhlobo oluthile lwebali apho kufuneka umangalele inethiwekhi yoluntu okanye enye into ...

  Sasinesifundo esinjalo xa siqokelela (kwakukho iiprimaries zase-United Russia) kwi-Lifenews i-akhawunti yala ma-comrades kwaye yajonga ukuba luhlobo luni loononografi abaluthandayo. Yayiyinto ehlekisayo, kodwa kunjalo. Sithengisa oku njengokwethu, uluvo lomntu, ngaphandle kokuchaza ngokusemthethweni kumaxwebhu oko sihlalutye - iRejista ye-Unified State of Legal Entities, imivuzo, iinethiwekhi zentlalo; Sithengisa uluvo lweengcali, kwaye ke ecaleni sichazela umntu oko sikuhlalutyileyo kunye nendlela.
  Kwakukho amabali amaninzi, kodwa ayenxulumene nezinye iiprojekthi zorhwebo zoluntu. Umzekelo, sineprojekthi yasimahla engenzi nzuzo kwabo bakhwela iibhodi ezinde (ezi bhodi zinde): umsebenzi ibikukuqokelela iimpapasho zabantu - xa umntu eposti "Ndiye eGorky Park ukukhwela." Yaye ngoku ufanele akhwele emephini, yaye abantu abamngqongileyo banokubona ukuba kukho umntu okufutshane naye. U-VK ubambe iintloko kunye nathi kwesi sihloko ixesha elide, kuba babengayithandi into yokuba sipapasha olu lwazi ngaphandle kwemvume yabantu. Kodwa ke umcimbi awuzange ufike enkundleni, kuba phakathi koluntu oluninzi songeze kwimigaqo yokuba idatha ingasetyenziswa ngabantu besithathu, ii-arhente, iinkampani, uhlalutyo, njl.

• Siyibonile kwangexesha kwaye saqala ukuthengisa uluvo lwethu lobuchwephesha kuye wonke umntu.

Ngaba usebenza namaziko emfundo?

• Siyasebenzisana namaziko emfundo, ewe. Sinoluhlu olupheleleyo: sineprogram ye-master's kwiSikolo esiPhakamileyo, kwaye siyasebenzisana nezinye iiyunivesithi. Sizithanda kakhulu iiyunivesithi!
• Ukuba unabo abafowunelwa bam, ungandibhalela. Kwaye ikhonkco kumboniso, ukuba nabani na unomdla - yonke le mizekelo ikhona, ungayihambisa.
• Ukuba uyayazi inombolo yefowuni, i-imeyile - oku phantse ikhulu leepesenti ukhetho, akukho mntu uya kuyisusa. Ukuba akukho nombolo yefowuni, ngokuqhelekileyo umfanekiso; ukuba akukho mfanekiso, ngunyaka, indawo yokuhlala, umsebenzi. Oko kukuthi, ngonyaka, indawo yokuhlala kunye nomsebenzi, phantse wonke umntu unokuhlala echongwa ngobuqili. Kodwa lo, kwakhona, ngumbuzo malunga nomsebenzi.

  Sinomthengi othengisa umabonakude we-Intanethi. Umntu uthenge umrhumo kule "Midlalo yeZihlalo zobukhosi" kubo, kwaye umsebenzi kukusebenzisa iCRM yabo ukufumana aba bantu kwiinethiwekhi zentlalo, kwaye emva koko bafumane abanokubakho kwindawo yabo yempembelelo. Ndiyathetha nje ukuba banalo, bathi, igama lokuqala, igama lokugqibela kunye ne-imeyile ... Kwaye ke kunzima kakhulu ukwenza nantoni na. Kwiimeko ezininzi, abantu banokufunyanwa nge-imeyile.

• Ngokusekwe kubume babahlobo bethu, sihlala "sidibanisa" abantu kwiintanethi zentlalo, kodwa oku akusoloko kuchanekile. Asikuko ukuba ayisoloko ilungile - ayisoloko isebenza. Okokuqala, oku kufuna umsebenzi omningi, kuba lo msebenzi (ukudibanisa abantu) kuya kufuneka uqhutywe kuqala kumhlobo ngamnye-ukuqonda ukuba bavela kwiintanethi zentlalo okanye cha. Kwaye ke - into engaziwayo nabani na ukuba kwi-VKontakte sinabahlobo abafanayo, kwi-Facebook sinabahlobo abahlukeneyo. Hayi wonke umntu, kodwa kum, umzekelo, kunje; kwaye oku kuyinyaniso nakubantu abaninzi.

Iqokelelwa njani eyona datha ipheleleyo?

• Ukufakela isoftware kumxhasi kwicala lakhe. Kufakwe iseva kubo, ethatha kuphela idatha yoluntu kuthi, kwaye iqhubekisela phambili idatha yabo yobuqu ngaphakathi. I-NDA iqukunjelwa kunye nomxhasi. Oku, ngokuqinisekileyo, akulunganga kakhulu ukuba badlulisela oku kuthi, kodwa uxanduva lomthetho luxhomekeke kumxhasi - kakuhle, oko kukuthi, ukufaka isofthiwe kuye, okanye ukudlulisa idatha engaziwa. Kodwa oku kwakunqabile kakhulu, kuba - ukungaziwa okuchanekileyo okanye okungalunganga - kwiimeko ezininzi ukuxhomekeka phakathi kwaba bantu kulahlekile.

Ngubani oThenga iSoftware yeFacial Recognition?

• Ngokwenene siya apha kuba isoftware yethu ephambili esiyithengisayo kukukhangela ubuso, uhlalutyo lolungelelwaniso, kwaye siyithengisa kwiiarhente zikarhulumente. Kwaye kunyaka kunye nesiqingatha edlulileyo, sagqiba ekubeni siza kubeka onke la mabali kwiintengiso, ekuthengiseni, kwimarike yoluntu - yile ndlela i-Social Data Hub, iqumrhu elisemthethweni lezorhwebo, lenziwe. Kwaye ngoku siza apha. Kunonyaka onesiqingatha sihleli apha ngoku, sizama ukucacisela abantu ukuba akukho mfuneko yokuba abantu bakhuphele ngentetho, kufuneka banikwe iimpendulo zemibuzo, akukho mfuneko yokuba kuthotywe ithoni. , kwaye nangokunjalo. Kunzima ke ukutsho apho...
• (Uthetha ukuthini?) Kuwo onke amaqabane afuna ukukhangela abanqolobi kunye nabaxhaphaza abantwana.
  Ndiyakwazi ukuthetha ngoko nangoko (oku kuya kuba ngumbuzo olandelayo): ngokwedatha yethu, akukho tishala bavalelwa ukuthunyelwa kwakhona.
• Kwi-VKontakte - i-14% kwi-Facebook ayikho iprofayili evaliweyo njengoko kunjalo (kukho uluhlu oluvaliweyo lwabahlobo, njalo njalo). Kwaye eyona nto inomdla kukuba ndibhale umyalezo - ngoku baya kubala kwaye bathi.

Sukuthumela into ozakuba neentloni ngayo!

• Musa ukuthumela nantoni na kwiintanethi zentlalo enokukwenza ube neentloni - mna ndilandela oku. Nangona bendinazo zininzi zobuqu, kuba ndishwabula kuFacebook. Ewe, kwakukho kwaye kukho into enokwenziwa ... Musa ukuthumela nantoni na eya kuba neentloni! Ukuba uya kusebenza kwindawo ethile kwiNtlanganiso yoLuntu kamva, ewe, kungcono ukuba ungaphawuli. Ukuba awuyi kuyenza le nto, ngokubanzi, akukho mntu ukukhathaleleyo. Ndiyakuqinisekisa kuphela ukuba akukho mntu ufunda imbalelwano yakho yobuqu, kwaye konke oku kusakha eli bali lonke...

  Rhoqo ngeveki, ngokuqinisekileyo umntu uza kum aze athi: “Ewe, iifoto zomhlobo wam ziye zakhutshwa kwiphepha likawonke-wonke elingaziwa mntu! Nceda! Ngendlela, ungaze upapashe nantoni na kumaphepha oluntu angaziwa.

• Andazi malunga nezinye iinkqubo zokubeka iliso - ngokuqinisekileyo siya kuthathela ingqalelo oku, ukuba ukukhankanywa kophawu kwakungalunganga, uThixo andixolele ... Kodwa ndingatsho ukuba zonke iintlobo zee-comrades ezikufutshane zinomdla kuphela kubantu. abanabaphulaphuli abangaphezu kwe-5 lamawaka, kwaye uluvo lwabo loluntu lunokuchaphazela umntu. Kumava am, akuzange kwenzeke ukuba i-arhente ye-HR eyala uvavanyo lweprofayili kuthi yathi: "Nabani na othanda i-Navalny, ungaqeshi mntu!"

Malunga nokupapasha iziphumo. Bangaphi abantu abaqeshwe kuphando?

• Kwiinkampani ezili-10 eziphambili zentengiso, ezisixhenxe ngoku zipapashayo. Kunzima ukuthetha: xa siqala oku kunyaka kunye nesiqingatha edlulileyo ... Sinabantu abaninzi kwindawo nganye - kukho abantu abaninzi kwiibhanki, kukho abantu abaninzi kwi-HR, kukho abantu abaninzi kwiintengiso. Kwaye ngoku sicinga malunga nokuba ngubani onenzuzo enkulu ukuya kuye kuqala, ekufuneka siqale ukwenza ujongano...
• (malunga nenani labantu ngokwecandelo lemarike) Bangabi ngaphezu kwama-25 abantu, kuba asidlwengulanga mntu.
• Ngokubanzi, ngokomgaqo, ezi teknoloji ezivela kwiimarike zisetyenziswa, ndicinga ukuba, ngaphezu kwe-50%. Abanye kwimikhankaso yentengiso, abanye kuhlobo oluthile lohlalutyo lwangaphakathi. Ndiya kuthi i-40 yeepesenti iyisebenzise kuhlalutyo lwangaphakathi, i-50-60% ithengise ukuphelisa iimpawu. Kodwa oku sele kuxhomekeke kwiinkampani zentengiso ngokwazo. Uyabona, abanye abantu banika ingxelo ngokulula ngemali echithiweyo, intengiso abayibekayo, ngelixa abanye bebhala malunga nokuba bangaphi abantu ababeza nabo, luhlobo luni lwabaphulaphuli... cinga ukuba asebenza njani onke la maqabane. Ndiyazi kuphela kwidatha yobuninzi.

Ezinye iintengiso 🙂

Enkosi ngokuhlala nathi. Ngaba uyawathanda amanqaku ethu? Ngaba ufuna ukubona umxholo onomdla ngakumbi? Sixhase ngokufaka iodolo okanye ngokucebisa abahlobo, ifu VPS kubaphuhlisi ukusuka $4.99, i-analogue eyodwa yeeseva zomgangatho wokungena, eyenzelwe wena: Inyaniso yonke malunga neVPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps ukusuka kwi-$ 19 okanye indlela yokwabelana ngomncedisi? (ifumaneka nge-RAID1 kunye ne-RAID10, ukuya kuthi ga kwi-24 cores kunye ne-40GB DDR4).

Dell R730xd 2x ngexabiso eliphantsi kwiziko ledatha le-Equinix Tier IV eAmsterdam? Kuphela apha 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV ukusuka $199 eNetherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - ukusuka $99! Funda malunga Ulwakha njani umbutho weziseko zophuhliso. iklasi ngokusetyenziswa kwe-Dell R730xd E5-2650 iiseva ze-v4 ezixabisa i-9000 yee-euro ngepeni?

umthombo: www.habr.com