Amaqhinga amdaka abathengisi beCRM: ungathenga imoto engenamavili?

Abasebenzi beeSelfowuni banentetho enobuqhetseba: "Akukho namnye umntu osebenzisa umnxeba obileyo nesenti kubabhalisi - yonke into yenzeka ngenxa yokungazi, ukungazi kunye nokongamela umrhumi." Kutheni ungazange ungene kwi-akhawunti yakho kwaye ucime iinkonzo, kutheni ucofa iqhosha le-pop-up xa ujonga ibhalansi yakho kwaye ubhalisele amahlaya kwii-ruble ezingama-30? ngosuku, kutheni ungajonganga iinkonzo kwiSIM? Kwaye esi sikhundla "sisisidenge" sikulungele kakhulu umthengisi - "sizamela eyona nto ingcono, kodwa umxhasi akazange ayixabise kwaye akafuni nje i-beep kunye ne-porn wallpaper yesikrini." Yeha, obu buqili buyindalo kuzo zonke iindawo zoshishino: ukusuka kwiivenkile zezilwanyana ukuya kwiinkqubo ezidibanisayo. Ewe, oku akusebenzi kuzo zonke iinkampani, kodwa kwenzeka rhoqo. Ukulumkisa kwangaphambili kuxhotyiswe ngaphambili: makhe sijonge amaqhinga abathengisi kunye neendlela zokulwa nabo. Siyathemba ukuba asizudutyulwa ekoneni 😉

Isishwankathelo sesaga sobudlelwane kwimarike yeshishini

Inkcazo encinci

IngingqiSoft ayinikezi amagama eenkampani ezithile, ekubeni iimeko kunye nemigaqo yokusetyenziswa inokutshintsha ngokuhamba kwexesha, kwaye ukuqaqambisa iimpawu ezingalunganga lukhuphiswano olungafanelekanga.  

Asiyi kuqwalasela amatyala acacileyo okukhohlisa okucacileyo kubathengisi kunye nabathengisi babo, amatyala olwaphulo-mthetho afana nokuvala isoftware ngenxa yokubonelela ngeenkonzo ezihlawulwayo, njl.njl. - olu luxanduva lwee-arhente zokunyanzeliswa komthetho kunye neenkundla zolamlo, kwaye kungekhona inqaku lomthengisi kuHabré. Sithetha ngamaqhinga oxolo. 

Siyimfundo epheleleyo kwinkalo ye-automation kunye nokuchasene namadabi abathengisi esidlangalaleni. Ke ngoko, thatha inyathelo kwaye uqaphele, kwaye kukuwe ukuba wenze isigqibo sokuba ngubani oza kukhetha.

Ukukhetha nokuthenga iCRM

Inguqulelo yedemo

Khawucinge nje ngokukhetha imoto eneenyanga ezi-2 zamava okuqhuba kunye ne-3-4 yezigidi ukuze ugcine. Uchukumisekile ngokumangalisayo kukuqhuba okugqithisileyo kwe-Alpine ye-BMW kwaye uthatha isigqibo: ewe, izinzile, inamandla, inomkhenkce ogqwesileyo (uluncedo ebusika), inzima, kodwa iyalawuleka. Yiya esalon uthenge. Kwaye ke-into engalunganga ngandlela-thile, kwaye i-skids kwiqhwa, kwaye imilinganiselo ngandlela-thile ayikho i-traffic jams yaseMoscow, kwaye amathayi ahluke ngokupheleleyo ... Kwakukho intsomi apho! Akunakwenzeka ukuba nabani na enze loo nto, akunjalo?

Kwaye yile nto bayenzayo ngeCRM, eyona nto isetyenziswa ngabathengisi. Ke, iqhinga lokuqala: inguqulo yedemo ihlala isebenza kakuhle. Kukho iindlela ezininzi zokubonisa.

1. Umboniso kwiofisi yomthengisi okanye kwintsimi yakho. Inguqulelo yedemo ibekwe kwindawo ekhethwe ngokufanelekileyo kwaye ilungiselelwe ngokufanelekileyo kunye nokusingqongileyo, ingcali isebenza nayo phambi kwamehlo akho, kwaye ukuba uyamvusa ebusuku, uya kukuhamba ngayo yonke imisebenzi. Ukwandisa isimo sengqondo, imifanekiso ehlekisayo, iziqhulo, imizobo enzima, njl.
2. Inguqulelo yedemo kwiwebhusayithi yomphuhlisi idityanisiwe (ngokuqhelekileyo, nangona kukho okubi kakhulu) inguqulelo onokuthi uyifake / uyibhalise kwaye uqalise. Eli libali elisondele kubomi, kodwa kwakhona ufumana isoftware engenamangeniso kwisiseko sedatha, oko kukuthi, ikhululwe ngokusemandleni.
3. Idemo kwinkomfa yenye ifomathi “yokutsala” umxhasi. Iimpawu ezakhelwe kwingxelo yesithethi ziphuculwe ukuya kuthi ga kwi-automation, yonke indibano iqwalaselwe kwaye ihlaziywe, kukho isibini sabancedisi eholweni abaya kuxhasa ukuba abaphulaphuli abaxhasi ukusebenzisana. Kubonakala ngathi umlingo ovela ngaphandle, kodwa ngokwenene, ewe, yonke into yahlukile.  
4. Unikezelo lwePowerPoint - kubonakala ngathi ibali lingaphaya kokulungileyo nokubi, kodwa kukho iinkcazo-skrini zeenkqubo zeCRM (kunye nayiphi na isoftware yenkampani) kunye neevidiyo ezizinzisiweyo. Kucacile ukuba yonke into isebenza ngokugqibeleleyo kubo. 

Isoftware ayisoze isebenze kwangoko ngendlela eyenza ngayo kwidemo. Kuya kufuna ulungelelwaniso, amava okusebenza kunye nokusebenza kakuhle ukuze ube yireferensi.

Idemo yenguqulelo ye "Kamaz"  

Indlela yokujikeleza iqhinga?

• Okokuqala, khangela ukuba kukho i-demo version - ukuba umthengisi akaboneleli nayiphi na idemo, kungcono ukhethe omnye umthuthukisi.
• Emva kokufunda ngononophelo umboniso womthengisi, faka i-demo version kwaye uzame nje ukusebenzisana nayo: fumana umxhasi, yenza isivumelwano, khangela ukuba iinkqubo zisebenza njani, iikhalenda, amaxwebhu aveliswa, njl. Oku kuya kuba yindawo yakho yokulwa kwaye uya kuqonda ukuba inkqubo inayo yonke into oyifunayo. I-Caveat: awunakuyithanda kwangoko inkqubo yeCRM, ke thembela kwiseti yemisebenzi, kwaye hayi kwiimvakalelo ezizimeleyo. 

Ixabiso elinomtsalane

Iqhinga elinzima kunye neliqhelekileyo lisebenza ngamaxabiso. Kwakhona kukho iindlela ezininzi onokukhetha kuzo.

• Akukho maxabiso kwiwebhusayithi - into ebizwa ngokuba "yixabiso elifihliweyo". Ixabiso liya kunikwa kuphela emva kokuqokelela iimfuno eziphambili kunye nolwazi malunga nenkampani yakho, eya kugqiba ixabiso lokugqibela. Ngokufanelekileyo, uqinisekisiwe ukufumana elona xabiso liphezulu elamkelekileyo kwicandelo lakho. 
• Indawo inamaxabiso ngomyili - udibanisa ubumbeko lwakho kwaye ufumane ixabiso eliqikelelweyo leelayisenisi. Ukusebenzisana kubamba kwaye kwandisa ixesha lokusebenzisana nesayithi, kodwa ayitshintshi imeko, kuba eminye imibuzo ibanzi kakhulu, kwaye, ngelishwa, iindleko ziya kuba malunga. Eyona nto igqithisileyo ndiyibonileyo yi-questionnaire yemibuzo engama-54 ethi emva koko icele ulwazi loqhagamshelwano kwaye kuphela emva koko umphathi aqhagamshelane nawe. Kwakungenakwenzeka ukuba udlule kuluhlu lwemibuzo kwaye uthethe ngokulula nomphathi wenkampani; bavele bala. 
• Iwebhusayithi ine ixabiso kunye / okanye isixhobo sokubala iindleko — ungabala ixabiso leelayisenisi ozifunayo ngokwakho (le yindlela kanye esiyiphumeza ngayo InqilaSoft CRM), kwaye iya kuchaneka ngokupheleleyo (kakuhle, ngaphandle kokuba ucele kwakhona isaphulelo sevolumu). Nangona kunjalo, kufuneka ukhumbule ukuba oku kuphela kweendleko zeelayisensi, kungekhona ukuphunyezwa. Ngaba kunokwenzeka ukufumana inkqubo yeCRM ngeli xabiso? Ewe, kodwa uya kuphumeza kwaye uziqeqeshe. Kukho abathengi abanjalo, kwaye bahlala bejamelana ngempumelelo nomsebenzi, ngethamsanqa kwimeko yethu bancedwa ngamaxwebhu aneenkcukacha kunye neevidiyo zoqeqesho. 

Eyona mbono iphosakeleyo ibalulekileyo apha kukuqwalasela ixabiso leelayisenisi njengeendleko zokuphunyezwa, oko kukuthi, yonke iprojekthi yeCRM yenkampani yakho. Apha sibhale ukuba yimalini iCRM enexabiso. 

Indlela yokujikeleza iqhinga?

Qonda ukuba ufumana ulwazi malunga neendleko zeelayisensi. Ulwazi malunga neendleko ezipheleleyo zokuphunyezwa zingafumaneka kuphela emva kokudalwa kunye nokusayinwa kweenkcukacha zobugcisa, eziza kuthathela ingqalelo zonke iimfuno zeshishini lakho. Funa ukuba wonke umsebenzi wahlulwe ube yimisebenzi kwaye ube nexabiso elichazwe ngokucacileyo. Kwaye kulungile kuwe - uya kukwazi uhlahlo lwabiwo-mali, kwaye umthengisi ukhuselekile - uya kwenza umsebenzi ngokungqongqo ngokweenkcukacha zobugcisa, kwaye kungekhona ngokweenkcukacha zobugcisa, njengoko kunjalo.

Ukurenta okanye ukuthenga

Le yayikhe yaba yenye yeegimmicks ezithandwayo zabathengisi beCRM, kodwa namhlanje iye yavela kwinkqubo yokuhanjiswa kwaye sele ingumgangatho wokuthengisa isoftware yeshishini. Noko ke, nikela ingqalelo kwezinye iimeko. 

• Ukurenta kunokuba luncedo kuwe ukuba awunayo uhlahlo lwabiwo-mali lokuthenga isoftware ngokuthe ngqo - ungasebenzisa ngokupheleleyo iCRM kwaye uyishiye ukuba uyaqonda ukuba olu phuhliso alufanelekanga kuwe. Ngokomzekelo, sihlala sithengisa iCRM njengeprojekthi (ngaphandle komrhumo wokubhalisa), kodwa zikhona iinketho zokurenta kunye nezicwangciso zezavenge kwabo bangekakulungeli ukuthenga ngoko nangoko.
• Irenti ihlala ibiza kakhulu. Zicingele wena: ukusuka kwinyanga ukuya kwinyanga uya kuhlawula imali ethile, eya kuthi nge-3-4 iminyaka yokuba ngumnini we-CRM inkqubo iya kudlula iindleko zayo nayiphi na indawo (xa uhlawula kanye kwiprojekthi). Iindleko zobunini zijika zibe phezulu kakhulu, eziluncedo kumthengisi (ukuhamba rhoqo kweentlawulo) kwaye zingenabungozi kuwe. Nangona kunjalo, rhoqo inkampani ikhetha ngabom ukurenta (iintlawulo ziwela "zisasazeka" kuhlahlo lwabiwo-mali).  

Kodwa le ayisiyiyo eyona nto iphambili (nangona ingaba imali yenkampani ingaba njalo?) UMtyholi ukwigama elithi "irenti" - ngokungafaniyo neelayisensi ezithengiweyo, eziqeshiweyo azikho ezakho, kodwa zezomthengisi kwaye unokuqengqeleka. ngaphandle kohlaziyo, yeka ukubonelela ngeenkonzo, tshintsha iimeko zokurenta, unyuse amaxabiso, njl. Ngokomzekelo, omnye wabathengisi abancinci be-software ye-corporate ebonelelwe phantsi kwemodeli ye-SaaS wathumela iileta kubaxumi bayo befuna ukuba "bakhuphe" idatha kwiiveki ezi-2 kwaye bavale isivumelwano, ekubeni ecinga ukuba le nxalenye yeshishini ayinanzuzo ( kwileta isizathu savakala sinesidima ngakumbi) - kwi "non-core "I-asethi ifikelele kubasebenzisi abangama-600 kwihlabathi liphela. Ukuhla elwandle, ewe, kodwa eli libali leenkampani ezininzi eziye zafumana ilahleko. 

Indlela yokujikeleza iqhinga?

Thenga kwi-premise iinguqulelo kunye noqhagamshelwano IngingqiSoft. Ukudlala nje 🙂 Kwiimarike zanamhlanje, abaninzi abathengisi banenkohliso awukwazi ukujikeleza, ngoko funda isivumelwano ngokucophelela, landela uhlaziyo kwaye ulawule ii-backups ngobulumko (unokulahlekelwa ukufikelela kwisiseko sedatha ngexesha elingafanelekanga). Ewe, bala imali yakho.

Ukutshintsha umthengisi kunye nomthengisi okanye iqabane

Kwakhona iqhinga eliye layeka ixesha elide ukuba linjalo. Kukho abathengisi kwimarike (abakhulu nabancinci) abathi, ngokwemigaqo, bangaze balwenze ngokwabo, kodwa bagqithisele inkqubo kubathengisi babo kwingingqi yakho. Yonke into iya kuba yinto efanelekileyo ukuba kungekhona i-nuance encinci: wonke umntu ongeyena uvila kakhulu uba ngamaqabane, ukusuka kwii-arhente zentengiso kunye ne-studio zewebhu ukuya (ngokukhawuleza!) Ukufaneleka kunye nokwelula izitudiyo. Kwaye ngumbuzo omkhulu ukuba uya kufumana iqabane eliphambili okanye aba bafana abanePilates. Ngokufanelekileyo, umgangatho wokuphunyezwa uya kuxhomekeka kakhulu kule nto. Kubi ukuba ungafika kwinkampani ngaphandle kwamava ngokuthengisa kwiinjini zokukhangela okanye kwiinethiwekhi zentlalo. Ngenxa yoko, ugqiba ekubeni ube nexhala malunga ne-wad yemali, kwaye ufumane isoftware engasebenzi kakuhle engaqhelananga neenkqubo zakho.

Indlela yokujikeleza iqhinga?

• Ukuba uthanda iCRM ethile, qhagamshelana ne-ofisi ephakathi okanye ufumane iqabane eliqinisekisiweyo kwisixeko/kwingingqi yakho. Oku kwenza kube lula ukujongana neqabane elithembekileyo.
• Cela isatifikethi somthengisi kwinkampani yokuphumeza, buza imibuzo malunga neeprojekthi eziphunyeziweyo, funda ukuphononongwa kwi-Intanethi. Ukuba uyathandabuza, fowunela undlunkulu kwaye ujonge imeko yenkampani oqala ukusebenza nayo.
• Musa ukushiya idatha yakho kwiimibuzo kwiintanethi zentlalo - kuphela kwiiwebhusayithi zenkampani.
• Dlala umxhasi ombi: buza imibuzo enzima, yiba lukhuni (kodwa ungabi krwada!), Beka iimfuno ezineenkcukacha. Ezona nkampani zibuthathaka ziyakwala ukujongana nawe kwaye "zidibanise."  

Eli qela linye lamaqhinga libandakanya ezimbini ngaphezulu, akukho sizathu sahlulahlula kwicandelo elahlukileyo.

1. Ukumisela amava angekhoyo - umphumezi uya kukuxelela ukuba "uphumeze inkqubo yendawo yokugcina amayeza efana neyakho izihlandlo ezilikhulu," kodwa eneneni uyajongisisa ukuba yintoni na "indawo yokugcina amayeza". Kulula ukophula - cela iinkcukacha zeshishini eziqhelekileyo, cacisa ukuba iinkqubo zeshishini eziqhelekileyo kwindawo yakho zizenzekela njani. Abafana abangenamava baya kuqubha.  
2. Ukubonelela abasebenzi abangenamava. Abantu abatsha kwinkampani kufuneka nabo baqeqeshe kwiikati, kwaye umsebenzi wakho awuyi kuba sisifundo sovavanyo. Buza umphathi wakho ngamava akhe, buza imibuzo malunga neenkcukacha zokuphunyezwa, xubusha isicwangciso somsebenzi - umphathi onamava uya kuqonda ngokukhawuleza ukuba ngubani ophambi kwakhe. Funa umqeshwa onobuchule kunye namava kumthengisi, kwaye uvumele abafikayo bancede, ngaphandle kosizi kwaye ngokukhuselekileyo. 

Ukubonelela ngenkqubo yesoftware ephucukileyo

Ke, sibuyele kwi-BMW yethu. Udinga imoto ye-home-dacha-work-light travel, kodwa banikezela ngolu lungelelwaniso: M Ukwahlukana kwezemidlalo kunye nenkqubo ye-braking, ukumiswa okuguquguqukayo, ukuphuculwa kwe-ergonomics, njl. Ukwengeza - + 1,2 yezigidi ngexabiso. Umphathi uthi inokuphatha okukodwa ku-230 km/h. WOWU! Kwaye ke ume kwi-traffic jam kwibhulorho kwaye ucinge, ndingaphuhlisa phi i-230 kanye kanye, endiyihlawule ngaphezulu kwesigidi?

Ibali elifanayo kunye ne-CRM - umphathi uya kukunika inguqu eyinkimbinkimbi yenkqubo yeCRM, kunye neqela lemisebenzi, izongezo, iindlela, njl. Eyona ngxoxo ixhaphakileyo yile: “Kungekudala uya kubona ukuba uya kufuna yonke into.” Kwaye kukho inyani apha-kungcono ukuthenga inkqubo ebandakanya uninzi lweemfuno zakho, kunezinto ezisisiseko. KODWA! Ukuba unikwa inkqubo, yithi, kunye nokulawulwa kwendawo yokugcina impahla, kwaye uyazi ngokuqinisekileyo ukuba awuyi kuba nayo kwixesha elizayo elibonakalayo, umbuzo uvela - kutheni ufuna le nzuzo? 

Indlela yokujikeleza iqhinga?

Bhala phantsi zonke iimfuno zenkqubo yeCRM uze uzithelekise nomsebenzi ocetywayo. Ewe, awusoze ufumane umdlalo ochanekileyo, kuya kubakho imisebenzi engeyomfuneko, kodwa uya kukwazi ukunqumla ezo ntlawulo azikufanelanga ngokuqinisekileyo (umzekelo, kubasebenzi abangama-200 abane-15, indawo enkulu yedisk kunye nomxhasi omncinci. isiseko kunye nenani eliphakathi leentengiselwano kunye njl.). Ngokubanzi, ukuqonda ngokuchanekileyo into oyifunayo sisiqalo esihle kwincoko nomthengisi.

Umnqweno wokubulala umntu okhuphisana naye nayiphi na indleko

Rhoqo, umphathi womthengisi uya kubuza ukuba zeziphi ezinye iisoftware ocinga ngazo. Lo ngumqondiso obalaseleyo kuye - wonke ummeli wentengiso yomthengisi olungileyo unetafile epheleleyo yokubeka kunye nokwahlula phakathi kwabakhuphisana nabo phambi kwempumlo yakhe (kungekhona kuphela ababoneleli beCRM, ababoneleli, abaqhubi be-telecom, abasingathi, njl.). Ngokomgaqo, akukho nto iphosakeleyo kule nto, kodwa ukuba ungumxhasi omkhulu kwaye sithetha ngesigidi okanye ngaphezulu, imfazwe engenamveliso kumxhasi inokuqala: baya kuza kuwe ngezipho, baya kukumema yokutyela, baya kuhlawula uhambo lwakho eMoscow kunye nokuzonwabisa apho , okoko nje ukhetha lo mthengisi othile. Ngexesha elifanayo, awuyi kufumana naluphi na ulwazi malunga neenzuzo, iiparitha zobugcisa kunye namaxabiso - ukuthengisa ngokweemvakalelo kuya kuphumelela, kwaye inkqubo ngokwayo iya kulibaziseka. Ke ngoku? Inyani kukuba emva kwezenzo ezinjalo kukho umyalezo oyingozi: kwiminqweno yakho yonke baya kukuphendula "siya kuyenza", kwaye emva koko inxalenye ethi "siya kuyenza" iya kuba "oku akunakwenzeka" okanye "imihla yokugqibela engenakwenzeka." ", kwaye oku sele kubi kakhulu ekuqaliseni umsebenzi opheleleyo.

Indlela yokujikeleza iqhinga?

• Ukuba unomdla wokuthelekisa kunye nenkqubo ethile, zikhululeke ukubuza imibuzo kwaye uphulaphule ngenyameko iimpendulo: kufuneka babe nenjongo, ngaphandle kwe-PR emnyama.
• Ukuba umthengisi ngokwakhe uthathe inyathelo lokuqala kwaye waqala ukuzithelekisa ngokuthe ngqo kunye nabakhuphisana namagama, qaphela kwaye uyeke lo myalelo, wazisa ukuba uya kuzenzela izigqibo.
• Xoxa ngemfuno nganye ngokweenkcukacha kwaye ucacise ukuba ngaba iya kubhalwa kwiinkcukacha zobugcisa ezisayinwe njengesihlomelo kwikhontrakthi. 
• Ukuba uphendula "siya kuyenza," ubuncinci ucacise ixesha eliqikelelweyo kunye neqondo lokunyuka kweendleko zeprojekthi yokuphunyezwa.

Ukuphunyezwa kweCRM

Ngoko ke, uthenga imoto, ehanjiswa ngokuthe ngqo kwigaraji okanye kwindawo yokupaka ngaphandle kokuthatha inxaxheba kwakho. Niza nonke nivuyiswa ukuba niqhube phantsi esihlalweni, nibeke izandla kwivili lokuqhuba, niziqhenyce kwi-nameplate exabisekileyo kwaye ... Kodwa akukho mavili, akukho wipers, imoto ikhuselekile kwiinkxaso. Razuli? Hayi, faka izicathulo: iivili ziyinketho ehlawulwayo, izitshixo nazo ziya kunikwa imali eyongezelelweyo, kodwa i-petroli isipho - itanki yesiqingatha esipheleleyo. Phantasmagoria kwakhona? Kwaye yiloo nto kanye eyenzekayo kwiintengiso zesoftware.

Ukuthula kweendleko zeziseko ezingundoqo

Esi sisimanga sokuqala esiya kukulinda xa uphunyezwa. Ngequbuliso ufumanisa ukuba ilifu likawonke-wonke, kwaye ukurenta kwindawo yabucala kubiza kakhulu, ufumanisa ukuba kufuneka uhlawule ngakumbi kwi-MS SQL kwiimfuno zakho okanye kwi-Oracle DB, ii-backups ezicwangcisiweyo zihlawulwa kuphela, ukuze usebenze ngokuzinzileyo. imeyile udinga i-add-on ehlawulweyo, umncedisi oyintloko akayi kusebenza ngaphandle kwekhonkco ye-300 yeedola, kwaye umnxeba kufuneka uvele kwi-Romashka Telecom kuphela, ngaphandle koko kunokubakho ubunzima kunye nokusebenza kwe-PBX ebonakalayo. Ukubeka nje, uya kufunda ukuba nenkonzo yelifu ineziseko zayo, singasathethi ke ngesiseko. Sele uzihlawulele iilayisensi kwaye kunokwenzeka ukuba uzihlawulele ezinye ukuze uqalise ukusebenza. 

Ngaphezu koko, zonke ezi nkcukacha zichazwe kwisivumelwano somsebenzisi, isivumelwano okanye kwiwebhusayithi phantsi kwe-****, kwaye ngokuzithandela uvumelene nezi ndleko ngaphandle kokwazi ngazo. Kwaye into emangalisa kakhulu kukuba ayingabo bonke abathengisi ababandakanya ezi parameters kwiindleko zokuqala zesofthiwe - mhlawumbi bayalibala ukwenza oku, okanye balindele ukufumana imali encinci ukuba bahlula kwaye bathengise iziseko.

Indlela yokujikeleza iqhinga?

• Funda izivumelwano, okanye ngcono, zifunde kunye nabasebenzi bakho ukuze bazixabise iingongoma ezinxulumene ngokuthe ngqo nomsebenzi wabo. Umncedisi oyimfuneko apha ngumlawuli wenkqubo. Ukuba uthenga kwi-intanethi, funda yonke indawo ngaphakathi nangaphandle.
• Qonda iskimu esilula: nayiphi na isoftware yeshishini = i-interface + i-DBMS + isiseko, kwaye into nganye ineendleko zayo. Elunxwemeni, khangela ukuba loluphi utyalo-mali olongezelelweyo oluya kufuneka kumsebenzi opheleleyo. 

Ukudityaniswa? Akhongxaki!

Kodwa eli liqhinga elinomdla kakhulu: umthengisi unokukuthembisa konke ukudityaniswa okuyimfuneko kwaye baya kubakho ngokwenene. Kodwa ukuqonda kwakho kunye nomthengisi ngokudibanisa kunokwahluka. Kakade ke, iinkokeli apha IP telephony, website kunye 1C. Umthengisi unokuthetha ngokudibanisa utshintshiselwano olulula lwedatha, ngaphandle kwemisebenzi enzima kunye nemisebenzi, ngaphandle kwezenzo ezicwangcisiweyo. Kwaye ke, ekuphunyezweni kwaloo misebenzi oyifunayo, uya kufumana i-invoyisi yokuguqulwa, kwaye inkulu kakhulu: yinto enye kumthengisi ukulungisa isoftware yakhe, kunye nenye into yokujonga i-API, izihlanganisi kunye nezixhobo. ulungelelwaniso lwakho. Ngenxa yoko, awuyi kufumana inkqubo yokuzenzekelayo oyifunayo.

Indlela yokujikeleza iqhinga?

• Okokuqala, qonda ukuba ufuna ngokwenene ukudityaniswa. Kwenzeka ukuba umxhasi ufuna ukudibanisa kuba abanye banalo, kuba wayevile kwindawo ethile, kuba umqeshwa kuphela kubo bonke kubonakala ngathi uyayifuna. Gqiba ngaphakathi kwenkampani iprofayili yokusebenzisa i-software bundle kunye nobuninzi bokusebenza kunye nesisombululo esidibeneyo. Ngokunokwenzeka, uya kumangaliswa kukufumanisa ukuba awuyidingi kangako kwaye wonge imali. 

Kutheni ufuna ukudityaniswa ne-1C kwaye kuthetha ukuthini "ukudityaniswa okupheleleyo"? 

• Ukuba ufumanisa ukuba ukudibanisa kufanelekile kwaye kuyimfuneko kwiinkqubo zoshishino, khankanya imida kunye nobubanzi bokudibanisa ngokukhawuleza, bonisa umthengisi ukuba kutheni ufuna le nto okanye eso sisombululo.

Ukusebenzisa iCRM 

Iiphakheji zenkxaso yobugcisa njengesibophelelo

Masenze ugcino kwangoko: inkxaso yobugcisa ngumsebenzi, kwaye kufuneka uyihlawule, njengayo nayiphi na enye. Kukho ubuncinci obuncinci obubandakanyiweyo kwinkonzo yabathengi, kukho i-force majeure ngenxa yempazamo yomthengisi (into engazange iqalise, i-bug ichongiwe, njl.), kwaye kukho iifowuni kuzo zonke izizathu kunye nemfuneko " iingxelo zefayile" yazo zonke iimigca kunye neentlobo - kwaye kunjalo, simahla. Kule meko, umthengisi unika ipakethe ehlawulwayo yenkxaso yezobuchwepheshe eziphambili (okuthi, ngendlela, akubandakanyi iingxelo kunye nokuphuculwa). Le yinto eqhelekileyo.

Kodwa iqhinga kukuba abanye abathengisi babandakanya inkxaso yobugcisa ehlawulwayo kwiindleko zokuphunyezwa - kwixesha elithile (unyaka wokuqala) okanye ngonaphakade (ude unqabe le nkonzo). Okubi nakakhulu, amaxesha amaninzi awukwazi ukwala le nkonzo - inyanzelekile xa uthenga iCRM.

Indlela yokujikeleza iqhinga?

• Ukuba awuyidingi inkxaso yobugcisa eyandisiweyo kwaye ulungele ukuyiphatha ngokwakho, cela umthengisi ukuba akhuphe iphakheji yenkxaso kwintlawulo - kwanabo baphuhlisi abenze inkonzo ngokungqongqo baya kwenza oku, kuba ukuphunyezwa sele kubiza.
• Ukuba awuchasene nephakheji enjalo, khangela ukuba yintoni equkiweyo kunye neziphi izithintelo ezikhoyo. Enyanisweni, kunyaka wokuqala wokusebenza kunye nenkqubo ye-CRM, i-TP ephambili eyandisiweyo yinto eluncedo ngamanye amaxesha ikuvumela ukuba ulondoloze kwiifowuni ezihlawulwe ngexesha elinye. 

Uhlaziyo 

Kwakhona, uhlaziyo yinto epholileyo, ngakumbi ukuba iphuma ngokuzenzekelayo kwaye ayizisi naluphi na utshintsho olubambekayo ngaphandle kokulungiswa kwebug kunye nokusebenza okwandisiweyo kwesoftware. Akukho kwaye akunakubakho naziphi na izikhalazo malunga nohlaziyo olunjalo. Kodwa, njengoko sele uqonda, kukho ezinye iindlela.

• Umboneleli we-SaaS ukhupha uhlaziyo olunengqiqo etshintshileyo kunye nokusebenza-umzekelo, enye imodyuli oyifunayo inokunyamalala. Ngokuqhelekileyo, umthengisi wazisa malunga notshintsho olunjalo, kodwa kwenzeka ukuba kusasa yonke inkampani yomsebenzisi iyamangalisa. Kwisiseko se-CRM, njengomthetho, ilumkisa malunga nohlaziyo olukhulu kwaye inikezela ukuyifaka ngokwakho. 
• Uhlaziyo olukhulu luza ngeendleko ezongezelelweyo, kwaye kulungile, kuba ufumana kakhulu isoftware ehlaziyiweyo enemisebenzi eyimfuneko nehlaziyiweyo. Nangona kunjalo, usenokungadingi ukusebenza okanye usenokungabi nayo imali esecaleni yokuphucula xa uyinikwa.

Indlela yokujikeleza iqhinga?

• Ukuba ukhonzwa ngumthengisi wefu, khangela ibhokisi ethi "Fumana uhlaziyo" kwaye ungayikhangeli, okanye uqhagamshelane nomphathi wakho kwaye ufumanise ukuba ungafaka njani uhlaziyo ngesicelo kunokuba unyanzelise. Ngaphambi kokuba ukhuphe uhlaziyo, funda utshintsho kwaye ucinge malunga neenkqubo zomsebenzi wakho eziya kuchaphazela. 
• Ukuba umthengisi unikezela ngokufakela uhlaziyo olukhulu kwintlawulo eyongezelelweyo, phinda ufunde utshintsho kwaye uvavanye ukuba ufuna kangakanani olu hlaziyo. Nangona kunjalo, asikucebisi ukuba ulahle uhlaziyo kube kanye: umthengisi unokuyeka ukuxhasa iinguqulelo ezindala, kwaye oku kuya kuba yingxaki enkulu yetekhnoloji. 

Umgaqo ulula: uhlaziyo lulungile kwaye luyimfuneko, into ephambili ayikuvumeli ukuba uguqulelo olunotshintsho olukhulu lufakwe ngaphandle kwemvume yangaphambili. Ngokomzekelo, ekupheleni kuka-2018, sinikeze abathengi bethu uhlaziyo olubalulekileyo noluyimfuneko oluhlawulweyo, kubandakanywa enye enxulumene notshintsho kwizinga le-VAT. Le yayiyimeko xa uhlaziyo lwaluyimfuneko kakhulu kubathengi, kwaye sakwazi ukukhupha uhlaziyo ngokukhawuleza. InqilaSoft CRM ngale nto kunye nohlaziyo oluninzi oluluncedo nolupholileyo (kubandakanywa nokubalwa kwemali, iinkqubo zoshishino ezihlengahlengisiweyo kunye nenkqubo yokubala ye-KPI eguqulwe ngokunzulu).

Ukuthengisa iinkonzo zeqabane ngepesenti

Singacebisa kubathengi bethu le nto okanye le nkonzo esiyisebenzisayo, kodwa asinazo naziphi na izabelo, iifizi zokuthumela okanye ezinye iikhomishini kule nto (nangona abanye ababoneleli bada bacatshukiswa yinto yokuba bayala ukusebenzisana nabo). Kodwa amaxesha amaninzi abathengisi banyanzelisa ukudibanisa umnxeba, incoko, iCMS, njl. ukusuka kwiqabane elithile, ekubeni banomvuzo wabo kwiifom ezahlukeneyo - ukusuka kwikhomishini yexesha elilodwa ukuya kukwabelana ngengeniso (intlawulo eqhubekayo yokusebenzisa iinkonzo). Kwiimeko ezinzima kakhulu, bachaza ukuba inkqubo yabo iya kusebenza kuphela kunye neziza kwi-CMS ethile, kwaye iya kwenza iifowuni kuphela ngefowuni ethile ye-IP kwaye ibambe inkonzo kuphela kwifu elithile.

Indlela yokujikeleza iqhinga?

Awuyi kuhlala ukwazi ukujikeleza - ukuba izithintelo zihambelana neCMS, umzekelo, ukuguqulwa kuphela kuya kukusindisa, okanye kuya kufuneka uyeke ukusebenzisa ukusebenza. Kulula nge-IP telephony okanye umboneleli welifu: buza umthengisi ngendlela ekrwada kwaye ekruqulayo ukuba kutheni kukho uthintelo olunjalo kwiinkonzo zomboneleli, sixelele malunga nokuba usebenza nabani kwaye kutheni, buza malunga nokuba nokwenzeka kokunxibelelana nomnikezeli wakho. Ngokunokwenzeka, isisombululo kwingxaki siya kufumaneka emva kothethathethwano olufutshane kodwa oluqinileyo. Ukuba awufuni nayiphi na inkonzo eyongezelelweyo, i-plugin, i-add-on, isinxibelelanisi, uzive ukhululekile ukwala, ukungabikho kwabo akuyi kuchaphazela ngandlela-thile ingqibelelo yokusebenza kunye nokusebenza kwenkqubo yeCRM (ngaphandle kokuba, ngokuqinisekileyo, le yintsinga ye-CRM). enye inkqubo yangaphandle okanye into esebenzayo ebalulekileyo njengomthengi we-imeyile, umphathi woluhlu lokuposa, njl.; apha kuya kufuneka ubhalisele umrhumi owongezelelweyo okanye uhlawule umrhumo wexesha elinye).

Abantu

Isici somntu sidlala indima enkulu kwinkqubo yokuthenga kunye nokuphunyezwa kwesoftware yeshishini, kwaye kuya kuba sisono ukungasebenzisi le meko, kungekhona ukusebenzisa i-psychology kwaye ungazami ukwenza imali kule nto yomntu.

Umenzi wezigqibo ongenamava (umenzi wesigqibo)

Khawufan’ ucinge, umnini weshishini lempahla ophumeleleyo kunye nomyili ohonjisiweyo weempahla ezitofotofo, othunga izithili ezininzi zomdibaniso, uza kumthengisi weemoto aze akhethe imoto. Ufuna imoto entle, etofotofo kwaye ethembekileyo, akazi nto malunga nobungakanani benjini, amandla ehashe, iidrivetrains, iintlobo zamavili, ulawulo loxinzelelo lwetayara ... Oko akuthethi ukuba usisidenge kwaye kufuneka anikezwe ukukhuhla i-carnauba wax. kwi-Aleutian ye-Amazon inyosi ye-50 rub. Okanye ewe? 😉

Ewe, umenzi wesigqibo usenokuba akanamava ngokobuchwephesha kwaye akayiqondi imiba ezenzekelayo. Uhlawula imali kwaye uyamthemba umthengisi. Kodwa abanye abathengisi bagqiba kwelokuba le yindlela entle yokuthengisa iinkonzo ezimbalwa ezongezelelweyo ezibiza kakhulu kunye neentsimbi kunye neempempe.

Indlela yokujikeleza iqhinga?

Ungasebenzi wedwa: Amalungu eqela lakho kunye nomlawuli wenkqubo unokukunceda ujonge iimfuno kunye nokubhidanisa iinkcukacha zobugcisa.

Ucalucalulo ngakumsebenzi wenkampani onoxanduva lokuphumeza

Kwaye le sele iyinto eyoyikisayo kakhulu, ehlala ibulala. Ngexesha elithile, umphathi womthengisi osebenza kwicala lomxhasi ngokukhawuleza uchaza ukuba umlawuli wenkqubo, intloko yeqela lokuphunyezwa, okanye i-CIO ngumntu ongenalwazi olunzulu kunye nezinambuzane ezifuna ukugxothwa ngokukhawuleza, ekubeni yena. inqanda ukuphunyezwa kowona mgangatho umangalisayo, imarike yeCRM. Kwaye mhlawumbi wenza oku ngenxa yokuba engazange ayicinge okanye efuna ukuphembelela umdla womnye umthuthukisi, owathi, ngokuqinisekileyo, wamhlawula. 

Ingxelo enjalo kufuneka ikwazise: umthengisi unento yokwenza njani novavanyo lomqeshwa wakho, kutheni eyichaza ngokuthe ngqo ingxaki? 

Indlela yokujikeleza iqhinga?

Ithuba lokuba oku ngokwenene liqhinga kunye nomzamo wokuphelisa i-techie endleleni yakhe ubuncinane ubuncinane be-90%. Ngoko ke, yenza ngokuchanekileyo nangokuqinileyo.

• Khangela kumphathi womthengisi ukuba zeziphi izikhalazo, ungagxili kwiimvakalelo ("akayikhathaleli ngenkampani"), kodwa kumacandelo ezobugcisa kunye nokulawula.
• Xoxa ngemeko kunye nomqeshwa, mbuze malunga nezizathu zokuchasana nokuphunyezwa: mhlawumbi uya kuvula amehlo akho kwiintsilelo ezinzulu kwaye akuxelele indlela yokujongana nabo kwaye yintoni eyona nto ingcono ukuyenza ukuze utyalo-mali kwi-software yenkampani ingenzi. Isuke yaba yinkcitho. 
• Yenza izigqibo, dibana neqela elipheleleyo elisebenzayo kwaye nixoxe ngayo yonke imiba ekuphikiswana ngayo.

Ukuziphatha okungafanelekanga kwabasebenzi babathengisi sisizathu sokutshintsha umphathi okanye inkampani yophuhliso ngokwayo. Ishishini asiyondawo yokukhohlisa. 

Ukukhatywa kwebhola

I-Rollback yimeko embi ngokulinganayo, echasene nale yangaphambili. Umqeshwa uphembelela umthengisi othile ngokukhutheleyo, ulwela iCRM yayo (nayiphi na enye isoftware), ephuma kwiingxoxo kwaye ulungele ukweyisela wonke umntu: ukusuka kumqeqeshwa wokuthengisa ukuya kwi-CEO. Kunzima kakhulu ukuqonda ukuba ngaba wayeyithanda kakhulu i-CRM okanye ukuba ufumene i-kickback yokuphunyezwa kwayo (imali okanye ezinye izikhuthazo ezivela kumthengisi). Oku akusekho iqhinga - ngumgibe, kwaye ngaphandle kokuba unokhuseleko, funda ngononophelo.

I-kickback ayiyona nje inzuzo yendabuko. Le yindawo yokusebenzela, ubukho babasebenzi abafanelekileyo kwiqela lakho, ukusilela ukuphumeza isoftware "engalunganga", ubuchule bobuchwephesha bangaphakathi ("ewe, kufuneka sihlawulele uhlengahlengiso, kwaye sifuna ukudityaniswa neemodyuli ze-ISS kunye neNASA. Iphaneli yolawulo ephakathi”), njl.

Abaqhubi belori balindele umvuzo kumthengisi

Indlela yokuwugqitha umgibe?

• Nika ingqalelo kubudlelwane phakathi kweqela lomsebenzi kunye nomthengisi. Ufike phi ngesigqibo malunga nale CRM ethile, ngaba abasebenzi bamenywe kwiinkomfa, iisemina ezibizayo ngaphandle kwendawo, usuku lokuzalwa lwenkampani, njl. Ngamanye amaxesha kukwiimeko ezipholileyo nezinomtsalane apho unikezelo olunenzuzo lwenziwa.
• Qwalasela ukuba ngaba umsebenzi (abaqeshwa) basoloko benxibelelana ngokusondeleyo kwindawo yomthengisi.
• Vavanya ukuba imeko yezemali yomqeshwa (i-iPhone yamva nje, ithebhulethi, iwotshi, njl.) itshintshile kutshanje.
• Buza umqeshwa malunga nokuthelekiswa kwenkqubo ekhethiweyo kunye nabakhuphisana nabo - uya kufunda ngendlela ebukhali kunye neyoluhlu ukuba kwiiprogram ezithandwayo ze-20, kuphela le nto ifanelwe ingqalelo, amaxabiso aya kunyuswa, kwaye inzuzo yabakhuphisana nayo iya kulinganiswa. wakhanyela.
• Ukuphelisa ukukhatywa kwebhola, sebenzisa isixokelelwano sokwenza izigqibo ezintsonkothileyo ekuphunyezweni, ukukhetha ababoneleli, kunye nokulawula ulawulo lwangaphakathi kunye nophicotho.
• Njengendlela yokugqibela, khangela i-imeyile yenkampani kunye neefowuni zenkampani - xa kwenzeka ukubuyisela umva, ingqiqo yembalelwano ihlala ilahleka, ekubeni unxibelelwano luhamba kwiindlela zonxibelelwano zangasese.

Kufanelekile ukukhumbula ukuba i-rollback inokwenzeka nakweyiphi na imeko: kukho iinkampani ezinkulu, kwi-3-4 yezigidi zeeruble. Abayi kuba mdaka, kuba isheke labo eliphakathi liphezulu kakhulu kwaye kukho abancinci abalungele ukuphonononga umvuzo ngetshekhi ye-500-600 lamawaka eeruble. (kwakhona, oku isenokuba linyathelo lokuqala kwinqanaba lomqeshwa-umqeshwa; le yeyona nto isenzeka rhoqo).  

Kwisoftware, njengakuyo nayiphi na inkqubo yobunjineli, akukho 100% isiqinisekiso sokunyamezela impazamo, uzinzo, okanye ukhuseleko. Ukuba ziqinisekisiwe kuwe, kufuneka ucinge malunga nokuba kuya kubakho ubuxoki obufanayo kubudlelwane bexesha elizayo. Umgaqo oyintloko xa usebenza nomthengisi kukuthembela, kodwa kwakhona ukuba ungenzi iimpazamo ngokwakho, zibandakanye kwinkqubo, ucacise, ufumane iinkcukacha kwaye uhlolisise kwingundoqo yazo zonke iinkqubo. Ungoyiki ukubhengezwa njengomntu okruqukileyo kunye nongqondongqondo-ukusebenzela inzuzo yeshishini lakho nakwiminqweno yalo akuzange kube lihlazo. Ndikholelwe, ukubizwa ngokuba yi-sucker kubi kakhulu. Ngokubanzi, qaphela!

InqilaSoft CRM -iCRM enamandla esebenzayo kumashishini amancinci naphakathi (kwiintlelo ezininzi)

RegionSoft CRM Media -I-CRM yoshishino lomabonakude kunye nonomathotholo kunye neearhente zentengiso

umthombo: www.habr.com