Khawufane ucinge ukuba ungusomashishini osakhasayo osandula ukwenza iwebhusayithi kunye nesicelo seselula (umzekelo, kwivenkile yedonut). Ufuna ukudibanisa i-analytics yomsebenzisi ngebhajethi encinci, kodwa awazi ukuba njani. Wonke umntu ojikelezayo usebenzisa i-Mixpanel, i-Facebook analytics, i-Yandex.Metrica kunye nezinye iinkqubo, kodwa akucaci ukuba ukhethe ntoni kwaye uyisebenzise njani.
Ziziphi iinkqubo zohlalutyo?
Okokuqala, kufuneka kuthiwe inkqubo yokuhlalutya komsebenzisi ayikho inkqubo yokuhlalutya iilogi zenkonzo ngokwayo. Ukubeka iliso kwindlela eyenziwa ngayo inkonzo igxile kuzinzo kunye nokusebenza, kwaye iqhutyelwa ngokwahlukileyo ngabaphuhlisi. Uhlalutyo lomsebenzisi lwenziwa ukuze kufundwe ukuziphatha komsebenzisi: zeziphi izenzo azenzayo, kaninzi kangakanani, usabela njani kwizaziso zokutyhala okanye ezinye iziganeko kwinkonzo. Ehlabathini lonke, uhlalutyo lomsebenzisi lunamacala amabini: uhlalutyo lweselula kunye newebhu. Ngaphandle konxibelelwano oluhlukeneyo kunye nobuchule bewebhu kunye neenkonzo zeselula, ukusebenza kunye nenkqubo yohlalutyo kumacala omabini kuphantse kufane.
Kutheni oku kuyimfuneko?
Uhlalutyo lomsebenzisi luyafuneka:
- ukujonga okwenzekayo xa usebenzisa inkonzo;
- ukutshintsha umxholo kunye nokuqonda apho uphuhliswa khona, zeziphi iimpawu ezinokongeza / ukususa;
- ukufumana into abasebenzisi abangayithandiyo kwaye uyitshintshe.
Isebenza njani?
Ukufunda ukuziphatha komsebenzisi, kufuneka uqokelele imbali yale ndlela yokuziphatha. Kodwa yintoni kanye kanye ukuqokelela? Lo mbuzo ufikelela kwi-70% yobunzima bomsebenzi uphela. Amalungu amaninzi eqela lemveliso kufuneka aphendule lo mbuzo kunye: umphathi wemveliso, abaprogram, abahlalutyi. Nayiphi na impazamo kweli nyathelo yindleko enkulu: awukwazi ukuqokelela into oyifunayo, kwaye unokuqokelela into engayi kukuvumela ukuba wenze izigqibo ezinentsingiselo.
Emva kokuba wenze isigqibo malunga nokuba uqokelele ntoni, kufuneka ucinge malunga noyilo lwendlela yokuqokelela. Into ephambili ukuba iinkqubo zokuhlalutya zisebenza kunye nesiganeko. Isiganeko yinkcazo yento eyenzekayo ethunyelwa kwinkqubo yohlalutyo ekuphenduleni isenzo somsebenzisi. Ngokuqhelekileyo, kwisenzo ngasinye esikhethiweyo ukulandelwa kwisinyathelo sangaphambili, isiganeko sikhangeleka njengephakheji ye-JSON enemihlaba echaza isenzo esithathiweyo.
Loluphi uhlobo lwephakheji ye-JSON olu?
Iphakheji ye-JSON yifayile yokubhaliweyo echaza okwenzekileyo. Ngokomzekelo, ipakethe ye-JSON inokuthi iqulethe ulwazi lokuba umsebenzisi u-Mary wenze i-Started action action ngo-23: 00 ngoNovemba 15. Sichaza njani isenzo ngasinye? Umzekelo, umsebenzisi ucofa iqhosha. Zeziphi iipropati ekufuneka ziqokelelwe ngalo mzuzu? Zahlulwe zaba ziindidi ezimbini:
- super properties - iipropathi ezizizo zonke iziganeko ezihlala zikhona. Eli lixesha, i-ID yesixhobo, inguqulelo ye-API, inguqulelo yohlalutyo, inguqulelo ye-OS;
- iipropathi ezithile zesiganeko - ezi propati azinasizathu kwaye ubunzima obuphambili yindlela yokuzikhetha. Ngokomzekelo, kwiqhosha elithi "ukuthenga iingqekembe" kumdlalo, ezo zakhiwo ziya kuba "zingaphi iimali ezithengwe ngumsebenzisi", "zingakanani iimali zemali".
Umzekelo wephakheji ye-JSON kwinkonzo yokufunda ulwimi:
Kodwa kutheni ungaqokeleli yonke into?
Ngenxa yokuba zonke iziganeko zenziwe ngesandla. Iinkqubo ze-Analytics azinalo iqhosha elithi "gcina zonke" (kwaye oko kuya kuba yinto engenamsebenzi). Kuphela ezo zenzo ezivela kwi-logic yenkonzo enomdla kwinxalenye ethile yeqela ziqokelelwa. Nokuba imeko nganye yeqhosha okanye ifestile, ayizizo zonke iziganeko ezidla ngokuba nomdla. Kwiinkqubo ezinde (ezifana nenqanaba lomdlalo), kuphela isiqalo kunye nokuphela kunokubaluleka. Okwenzeka phakathi kusenokungadibani.
Njengomthetho, ingqiqo yenkonzo iqulethe izinto - amaqumrhu. Oku kunokuba yinto "yemali" okanye "inqanaba" elikhoyo. Ke ngoko, unokuqamba imicimbi evela kumaziko, amazwe kunye nezenzo zabo. Imizekelo: "inqanaba liqalile", "inqanaba liphelile", "inqanaba liphelile, isizathu - idliwe yinamba". Kucetyiswa ukuba onke amaziko anokuthi "avulwe" avaliwe ukuze angaphuli ingqiqo kwaye angabi nzima ngakumbi umsebenzi kunye nohlalutyo.
Zingaphi iziganeko ezikhoyo kwinkqubo entsonkothileyo?
Iinkqubo ezintsonkothileyo ziyakwazi ukujongana neziganeko ezingamakhulu aliqela, eziqokelelwe kubo bonke abathengi (abaphathi bemveliso, abadwelisi benkqubo, abahlalutyi) kwaye ngononophelo (!) Bangena etafileni, kwaye emva koko kwingqikelelo yenkonzo. Ukulungiselela imisitho ngumsebenzi omkhulu odityanisiweyo ofuna wonke umntu aqonde ukuba yintoni na ekufuneka iqokelelwe, ingqalelo kunye nokuchaneka.
Yintoni elandelayo?
Masithi siza nazo zonke iziganeko ezinomdla. Lixesha lokuziqokelela. Ukwenza oku, kufuneka udibanise uhlalutyo lwabaxhasi. Yiya kuGoogle kwaye ujonge uhlalutyo lweselfowuni (okanye ukhethe kwezo zaziwayo: , , , , , ). Sithatha i-SDK kwiwebhusayithi kwaye siyakhe kwikhowudi yenkonzo yethu (kungoko igama elithi "umthengi" - kuba i-SDK yakhelwe kumxhasi).
Kwaye phi ukuqokelela imicimbi?
Zonke iipakethe ze-JSON eziza kwenziwa zifuna ukugcinwa kwenye indawo. Baza kuthunyelwa phi yaye baya kuhlanganisana phi? Kwimeko yenkqubo yohlalutyo lomxhasi, yona ngokwayo inoxanduva loku. Asazi ukuba ziphi iiphakheji zethu ze-JSON, apho zigcinwa khona, zingaphi, okanye zigcinwe njani apho. Yonke inkqubo yokuqokelela iqhutywa yinkqubo kwaye ayinamsebenzi kuthi. Kwinkonzo yohlalutyo, sifumana ukufikelela kwi-akhawunti yomntu, apho sibona iziphumo zokucubungula idatha yokuqala yokuziphatha. Okulandelayo, abahlalutyi basebenza noko bakubonayo kwiakhawunti yabo yobuqu.
Kwiinguqulelo zasimahla, idatha ekrwada ayiqhelekanga ukukhuphela. Inguqulelo ebiza kakhulu ineempawu ezinjalo.
Kuya kuthatha ixesha elingakanani ukudibanisa?
I-analytics elula kakhulu inokudibaniswa kwiyure: iya kuba yi-App Metrika, eya kubonisa izinto ezilula ngaphandle kokuhlalutya iziganeko eziqhelekileyo. Ixesha elifunekayo ukuseta inkqubo enzima ngakumbi ixhomekeke kwiziganeko ezikhethiweyo. Kuvela ubunzima obufuna uphuhliso olongezelelweyo:
- Ingaba kukho umgca weziganeko? Umzekelo, indlela yokulungisa eso siganeko asikwazi ukuza ngaphambi kwesinye?
- Yintoni enokuyenza ukuba umsebenzisi utshintshe ixesha? Utshintshile indawo yexesha?
- Yintoni omele uyenze ukuba akukho Internet?
Ngokomyinge, unokuseta iMixpanel kwiintsuku ezimbalwa. Xa inani elikhulu leziganeko ezithile zicetywa ukuba ziqokelelwe, kunokuthatha iveki.
Indlela yokukhetha ukuba yeyiphi endiyifunayo?
Ubalo-manani ngokubanzi lusebenza kakuhle kuzo zonke iinkqubo zohlalutyo. Ifaneleke kakuhle abathengisi kunye nabantu abathengisayo: ungabona ukugcinwa, ukuba abasebenzisi balichithile ixesha elingakanani kwisicelo, zonke iimethrikhi ezisisiseko zomgangatho ophezulu. Ngephepha lokufika elilula, i-Yandex metrics iya kwanela.
Xa kuziwa kwimisebenzi engeyiyo eqhelekileyo, ukhetho luxhomekeke kwinkonzo yakho, imisebenzi yohlalutyo kunye neziganeko ezifuna ukucutshungulwa ukuzisombulula.
- Kwi-Mixpanel, umzekelo, unokuqhuba iimvavanyo ze-A/B. Yenziwa njani? Wenza umfuniselo apho kuya kubakho iisampuli ezininzi kwaye wenze ukhetho (unikezela abasebenzisi abanjalo nabanjalo ku-A, abanye ku-B). Ku-A iqhosha liya kuba luhlaza, ku-B liya kuba luhlaza okwesibhakabhaka. Ekubeni i-Mixpanel iqokelela yonke idatha, inokufumana i-id yesixhobo somsebenzisi ngamnye ukusuka ku-A kunye no-B. Kwikhowudi yenkonzo, usebenzisa i-SDK, i-tweaks idalwe - ezi ziindawo apho into inokutshintsha ukuvavanya. Okulandelayo, kumsebenzisi ngamnye, ixabiso (kwimeko yethu, umbala weqhosha) utsalwa kwi-Mixpanel. Ukuba akukho xhulumaniso lwe-Intanethi, ukhetho olungagqibekanga luyakukhethwa.
- Rhoqo awufuni nje ukugcina kunye nokufunda iminyhadala, kodwa udibanise abasebenzisi. I-Mixpanel yenza oku ngokuzenzekelayo, kwithebhu yabasebenzisi. Apho unokujonga yonke idatha yomsebenzisi esisigxina (igama, i-imeyile, iphrofayili ye-facebook) kunye nembali yelogi yomsebenzisi. Ungajonga idatha yomsebenzisi njengezibalo: Inamba yatya amaxesha ayi-100, yathenga iintyatyambo ezi-3. Kwezinye iisistim, ukuhlanganiswa komsebenzisi kunokukhutshelwa.
- Yintoni eyona nto ipholileyo ? Idibanisa undwendwe lwenkonzo kunye neprofayili yakhe ye-Facebook. Ke ngoko, unokufumana abaphulaphuli bakho, kwaye okona kubaluleke kakhulu, emva koko uyiguqule ibe ngabaphulaphuli bentengiso. Ngokomzekelo, ukuba ndityelele indawo kanye, kwaye umnini wayo wavula intengiso (abaphulaphuli abazenzekelayo kwi-analytics ye-Facebook) kwiindwendwe, ngoko kwixesha elizayo ndiya kubona intengiso yale ndawo kwi-Facebook. Kumnini sayithi, oku kusebenza ngokulula kwaye ngokulula; kufuneka nje ukhumbule ukubeka i-cap yemihla ngemihla kuhlahlo lwabiwo-mali lwakho lwentengiso. Ukungalungi kohlalutyo lwe-Facebook kukuba ayilunganga ngokukodwa: indawo inzima kakhulu, ayiqondwa ngokukhawuleza, kwaye ayisebenzi ngokukhawuleza.
Phantse akukho nto kufuneka yenziwe kwaye yonke into iyasebenza! Mhlawumbi kukho ukuhla?
Ewe, kwaye enye yazo kukuba idla ngokubiza. Ukuqalisa inokuba malunga ne-50k yeedola ngenyanga. Kodwa kukho neenketho zasimahla. I-Yandex App Metrica ikhululekile kwaye ifanelekile kwii-metrics ezisisiseko.
Nangona kunjalo, ukuba isisombululo singabizi, ngoko i-analytics ayiyi kuchazwa: uya kukwazi ukubona uhlobo lwesixhobo, i-OS, kodwa kungekhona iziganeko ezithile, kwaye awuyi kukwazi ukudala i-funnels. I-Mixpanel inokubiza i-50k yeedola ngonyaka (umzekelo, isicelo kunye no-Om Nom sinokutya kakhulu). Ngokubanzi, ufikelelo kwidatha kaninzi lulinganiselwe kuzo zonke. Awuzi kunye neemodeli zakho kwaye uziqalise. Intlawulo yenziwa rhoqo ngenyanga / ngamaxesha athile.
Ngabaphi abanye?
Kodwa eyona nto imbi kakhulu kukuba iMixpanel ithathela ingqalelo imiqulu yedatha ekwisicelo esisebenzayo seselfowuni njengoqikelelo (oluxelwe ngokuphandle ngokuthe ngqo kumaxwebhu). Ukuba uthelekisa iziphumo kunye nohlalutyo lweseva, amaxabiso aya kwahluka. (Funda malunga nendlela yokwenza eyakho i-server-side analytics kwinqaku lethu elilandelayo!)
Ukungalungi okukhulu phantse kuzo zonke iinkqubo zohlalutyo kukuba zinciphisa ukufikelela kwiilogi ezikrwada. Ke, ukuqhuba imodeli yakho kubonakala ngathi eyakho idatha ayizukusebenza. Umzekelo, ukuba ujonga iifunnels kwi-Mixpanel, unokubala kuphela ixesha eliphakathi kwamanyathelo. Iimethrikhi ezinzima ngakumbi, umzekelo, ixesha eliphakathi okanye iipesenti, azinakubalwa.
Kwakhona, ukukwazi ukwenza udibaniso oluntsonkothileyo kunye nokwahlulahlula kuhlala kusilela. Ngokomzekelo, iqela elikhohlisayo lithenga "ukudibanisa abasebenzisi abazalwa ngo-1990 kwaye bathenge ubuncinane iidonathi ezingama-50 nganye" zisenokungafumaneki.
I-Facebook Analytics ine-interface enzima kakhulu kwaye iyacotha.
Kuthekani ukuba ndivula zonke iinkqubo ngaxeshanye?
Ingcinga entle! Ngokuqhelekileyo kwenzeka ukuba iinkqubo ezahlukeneyo zivelisa iziphumo ezahlukeneyo. Amanani ahlukeneyo. Ukongeza, abanye banomsebenzi omnye, abanye banomnye, kwaye abanye basimahla.
Ukongeza, iinkqubo ezininzi zinokuvulwa ngokuhambelana novavanyo: umzekelo, ukuziqhelanisa ne-interface entsha kwaye ngokuthe ngcembe utshintshele kuyo. Njengalo naliphi na ishishini, apha kufuneka ukwazi ukuba uyeke nini kwaye uqhagamshele i-analytics ukuya kuthi ga kwinqanaba lokuba ukwazi ukugcina umkhondo walo (kwaye oko akuyi kucothisa unxibelelwano lwakho lwenethiwekhi).
Siqhagamshele yonke into, kwaye emva koko sikhuphe amanqaku amatsha, indlela yokongeza imicimbi?
Ngokufanayo xa udibanisa i-analytics ukusuka ekuqaleni: qokelela iinkcazo zeziganeko eziyimfuneko kwaye usebenzise i-SDK ukuze uzifake kwikhowudi yomxhasi.
Ndiyathemba ukuba iimpendulo kwimibuzo edla ngokubuzwa ziya kuba luncedo kuwe. Ukuba bakunceda ukuba uqonde ukuba uhlalutyo lwecala lomxhasi alufanelekanga kwisicelo sakho, sincoma ukuba uzame uhlalutyo lwakho lwe-server-side. Ndiza kuthetha ngayo kwinxalenye elandelayo, kwaye ke ndiza kuthetha malunga nendlela yokuphumeza oku kwiprojekthi yakho.
Ngabasebenzisi ababhalisiweyo kuphela abanokuthatha inxaxheba kuphando. , ndiyacela.
Zeziphi iinkqubo zohlalutyo lwabathengi ozisebenzisayo?
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Mixpanel
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Uhlalutyo lwe-Facebook
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google Analytics
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Yandex Metrica
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Abanye
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Ngenkqubo yakho
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Akukho nto
Bangama-33 abasebenzisi abavotileyo. Abasebenzisi abali-15 abakhange.
umthombo: www.habr.com