Kukho uluvo lokuba i-Yandex, ehlala kwindawo ehamba phambili kwimarike yokukhangela kwi-Intanethi eRashiya, ayikhuthazi nje iinkonzo zayo kwiindlela ezifikeleleke esidlangalaleni. Kwaye ukuba, ngoncedo "lwabakhafuli," utyhala iindawo ezinezibonakaliso zokuziphatha ezingcono kunezo zeenkonzo zakhe kwimigca engasemva.
Kwaye ukuba yena, ethatha ithuba lokuthembela kwabaphulaphuli bakhe, ulahlekisa abasebenzisi kwaye akanikezeli ezona ndawo zibalulekileyo, kodwa iinkonzo zakhe. Kwaye oku kuthintela abadlali beemarike isabelo esibalulekileyo senzuzo, esithintela kwaye ngamanye amaxesha simise ukuphuhliswa kwezi nkonzo ze-intanethi kwaye, ngokubanzi, imboni.
Masifumanise ukuba yinyani na le nto. Bhala kwizimvo ukuba uyavumelana nolu luvo.
Makhe sichaze imigaqo. I-snippet liqhekeza elincinci lombhalo eliboniswa kumsebenzisi kwiziphumo zophando. Injongo yalo kukunika umsebenzisi ithuba lokukhetha indawo yokuya kuyo. Okukhona abasebenzisi bebona i-snippet yakho kwiziphumo zophendlo, kokukhona bayanda ithuba lokuba baphelele kwindawo yakho.
I-CTR (Cofa kwi-Rate) - i-snippet parameter - ipesenti yabantu abahambayo ukusuka kwiziphumo zophando ngokumalunga nenani elipheleleyo labantu abafuna into ethile kwi-injini yokukhangela usebenzisa eli binzana.
Ngokutsho kophando (amakhonkco ekupheleni kwenqaku), i-snippet ephantsi kwiziphumo zophando, ipesenti ephantsi yabantu bacofa kuyo. Ezo. I-CTR yesnippet iyancipha ukuba isayithi ibonakala isezantsi kwiziphumo zophendlo.
I-CTR ixhomekeke kumbuzo wokukhangela, isihloko, ukubonakala kwe-snippet ngokwayo, njl. Ixabiso elithile alibalulekanga kangako; ngakumbi, ukuze kube lula, siya kuthatha ixabiso le-CTR = 20% kwindawo yokuqala kwiziphumo eziphilayo. I-snippet kwindawo yesibini iya kuba malunga ne-15%, kwindawo yesithathu 10-12%, njl. iyancipha ngokunyuka kwendawo.
Ukuba uyiwebhusayithi engcono kakhulu kwishishini kwaye ubeka kuqala kwimibuzo efanelekileyo, ngoko unokuthembela kwi-20% ye-traffic (CTR = 20%). Ngokuqhelekileyo, kwiindawo zokuqala kwiziphumo eziphilayo, i-Yandex ibonisa iziza eziye zaqinisekisa ukwaneliseka komsebenzisi. Injini yokukhangela nganye inesixokelelwano semetrics evavanya hayi kuphela ukufaneleka kweziphumo zophendlo (oko kukuthi, ukuba iisayithi ezikwiziphumo zophendlo zihambelana kakuhle kangakanani nesicelo somsebenzisi), kodwa nendlela abaneliseke ngayo abasebenzisi abaya kwindawo nganye kunye neziza ifunyenwe - oku sisiseko sokukhangela kwangoku.
Kwenzeka ntoni xa ibhloko ye-2-3 i-snippets ephezulu ibonakala phakathi kwentengiso yeemeko (Yandex.Direct) kunye neziphumo zophando lwezinto eziphilayo. Ngaba le block enye yeenkonzo zeYandex? Ilungile loo nto-i-CTR yeendawo zokuqala kwiziphumo zophendlo lwendalo iyehla. Ukuba kuphela ngenxa yokuba, endaweni yesikrini sokuqala okanye sesibini, i-snippet "iya" kwisikrini sesibini okanye sesithathu (kwizikrini ze-smartphone esi siphumo sivakaliswa ngakumbi).
Esikhundleni se-20% yangaphambili ye-traffic, ngoku inkokeli yoshishino ifumana i-10-12%. Abo babekade befumene i-10% ngoku baya kufumana i-5%, njl.
Makubekho iindwendwe ezili-100 lamawaka ngosuku kwisiza. Okulandelayo, ukubala okulula: ukuba inkampani ye-Intanethi ifumana isiqingatha setrafikhi yayo kwi-SEO (i-50 lamawaka), kwaye isiqingatha sayo sivela kwi-Yandex (i-25 lamawaka), emva kokubonakala kwebhloko kunye nenkonzo yeYandex (ebizwa ngokuba yi-Yandex). abakhafuli), la mawaka angama-25 aya kuhlala engamawaka ali-12 kuphela. Le yi-12% yezithuthi kwaye ithetha i-100% yengeniso. Apha unako ukubala iipeni ixesha elide, uthethe ngeendleko ezisisigxina kunye neziguquguqukayo, malunga neempawu zeshishini elithile. Ayisiyo ngongoma leyo. Umzekelo onikiweyo wokubala usekelwe kumava oshishino lwangempela, ngokusekelwe kwiimpawu zangempela, amanani asondele kakhulu kwizinto zangempela. Bubomi obu ngoku.
Khawucinge ukuba umda weshishini lakho yi-10% -15% kunye ne-12% yenzuzo yakho "iyaguquka"? Zingaphi izixhobo onokuthi uzichithe ngoku kuphando lwabaphulaphuli, ukuvavanya itekhnoloji entsha, kunye nokuphuhlisa imveliso ngokwayo?
Bekungayi kubakho sizathu sokukhathazeka ukuba iinkonzo zeYandex zibekwe ngokulandelelana ngokubanzi kwaye bonke abathathi-nxaxheba beemarike banokuthatha inxaxheba ngokulinganayo - bonisa i-super-snippets efanayo eqaqambileyo kunye ekhangayo kunye nemifanekiso, iitafile, njl. Eli thuba "libonakala" likhona. ixesha elifutshane - iteknoloji evezwe ngu-Ilya Segalovich - Yandex.Islands (ngokubalulekileyo "abathakathi"). Nangona kunjalo, emva kokungalushiyi uvavanyo lwe-beta, yayekwa. Isizathu esisemthethweni kukuba iZiqithi zeWebmasters zikumgangatho ombi kuneZiqithi zaseYandex. Okwangoku, "abakhafuli" bafumaneka kuphela kwiinkonzo ze-intanethi ezihambelana neYandex. Nantsi eminye imizekelo yabakhafuli; kufuneka uvume, awungekhe uphoswe sisiqwengana esinjalo, kunzima ukudlula:
Okanye kunjalo:
Kaninzi:
Nangona kule meko, akukho mntu, ngaphandle kwabaphuhlisi beYandex, uya kuze azi ukuba yeyiphi i-coefficient ekhulayo (okanye enye indlela yokwandisa ukufaneleka) isetyenziswe yiYandex kwiinkonzo zayo ukuze ufumane i-traffic eninzi.
Ngoku iYandex ayiseyiyo nje injini yokukhangela. Le yinkampani ye-IT eyakha ubukhosi bayo. Kodwa ngaba ikwenza oku ngokunyanisekileyo, okanye ngeendleko zabanye abadlali, kwaye ngaba ilahlekisa abasebenzisi ngokurhweba iziphumo zezinto eziphilayo? Ngaba ukuphuhliswa kweshishini kuyancipha ngenxa yokukhwabanisa, kwaye siya kufumana ntoni kwiminyaka eyi-3-5-10?
Kuyavela ukuba i-megacorporation "yondla" abasebenzisi kuphela iimveliso zayo, kuba ezinye iinkampani "azikwazanga ukumelana nokhuphiswano"? Kodwa ukungabikho kokhuphiswano kukhokelela ekubandezelekeni kwabasebenzisi bokugqibela.
Inika umdla kwisihloko:
- malunga nezifundo ezahlukeneyo ze-CTR snippets.
- ukusuka kuYandex (endala, kodwa i-essence ayitshintshi).
- usebenzisa iteknoloji ye-EyeTracking (ngeli xesha malunga noGoogle).
umthombo: www.habr.com