Thina kwiqela lonxibelelwano lweDentsu Aegis Network siqhuba uphando lonyaka lweDigital Society Index (DSI). Olu luphando lwethu lwehlabathi kumazwe angama-22, kubandakanywa iRashiya, malunga noqoqosho lwedijithali kunye nempembelelo yalo kuluntu.
Kulo nyaka, ewe, asikwazanga ukungayihoyi i-COVID-19 kwaye sagqiba ekubeni sijonge ukuba ubhubhane ukuchaphazele njani ukwenziwa kwedijithali. Ngenxa yoko, i-DSI 2020 yakhululwa ngamacandelo amabini: eyokuqala inikezelwe kwindlela abantu abaqala ngayo ukusebenzisa kunye nokuqonda itekhnoloji ngokuchasene nemvelaphi yeziganeko ze-coronavirus, eyesibini yindlela abanxibelelana ngayo ngoku kubumfihlo kunye nokuvavanya inqanaba lokuba sesichengeni sabo. Sabelana ngeziphumo zophando lwethu kunye noqikelelo.
ukubuzwa
Njengomnye wabadlali abakhulu bedijithali kunye nobuchwepheshe obuvumela iibhrendi, iqela leDentsu Aegis Network likholelwa kukubaluleka kokuphuhlisa uqoqosho lwedijithali kumntu wonke (i-motto yethu yoqoqosho lwedijithali kumntu wonke). Ukuze kuhlolwe imeko yayo yangoku malunga nokuhlangabezana neemfuno zentlalontle, kwi-2017, kwinqanaba lehlabathi, siqalise isifundo seDigital Society Index (DSI).
Uphononongo lokuqala lwapapashwa ngo-2018. Kuyo, thina ngokokuqala ngqa sivavanye uqoqosho lwedijithali (kwakukho amazwe e-10 afundwayo kunye ne-20 amawaka abaphenduli ngelo xesha) ukusuka kwindawo yokujonga indlela abantu abaqhelekileyo ababandakanyeka ngayo kwiinkonzo zedijithali kwaye banesimo sengqondo esihle ngokubhekiselele kwimeko yedijithali.
Emva koko iRashiya, ngokumangalisa abantu abaninzi abaqhelekileyo, yathatha indawo yesibini kulo mqondiso! Nangona yayisezantsi kweshumi eliphezulu kwezinye iiparameters: i-dynamism (ingakanani uqoqosho lwedijithali oluchaphazela impilo-ntle yabemi), inqanaba lokufikelela kwidijithali kunye nokuthembela. Esinye seziphumo ezinomdla ezivela kuphononongo lokuqala kukuba abantu kuqoqosho oluphuhlayo babandakanyeka kakhulu kwidijithali kunabo baphuhlisiwe.
Ngo-2019, ngenxa yokwandiswa kwesampulu kumazwe angama-24, iRussia yehla yaya kwindawo engaphambili kwinqanaba. Kwaye uphononongo ngokwalo lwakhutshwa phantsi kwesiqubulo esithi "IiMfuno zoMntu kwiLizwe leDijithali", ingqwalasela yatshintshela ekufundeni ukwaneliseka kwabantu ngetekhnoloji kunye nokuthenjwa kwedijithali.
Kwi-DSI ka-2019, sichonge imeko enkulu yehlabathi- abantu bajonge ukubuyisela umva ulawulo lwedijithali. Nanga amanye amanani okuqalisa kulo mba:
I-44% yabantu bathathe amanyathelo okunciphisa inani ledatha ababelana ngayo kwi-intanethi
I-27% ifake isoftware yokuthintela intengiso
I-21% inciphisa ngokusebenzayo ixesha abalichitha kwi-Intanethi okanye phambi kwesikrini se-smartphone,
kwaye i-14% isuse i-akhawunti yabo yemidiya yoluntu.
Ngo-2020: itekhnoloji okanye itekhnoloji?
Uvavanyo lwe-DSI 2020 lwenziwa ngo-Matshi-Epreli ka-2020, eyayiyincopho yobhubhane kunye nemiqathango ethintelayo kwihlabathi liphela, phakathi kwamawaka angama-32 abantu kumazwe angama-22, kubandakanya iRussia.
Ngokweziphumo zovavanyo, sibone ukwanda kwe-techno-optimism phakathi kobhubhane- esi sisiphumo sexesha elifutshane seziganeko zeenyanga ezidlulileyo, kwaye ikhuthaza ithemba elikhulu. Ngelo xesha, kwixesha elide kukho isoyikiso se-techlash - isimo sengqondo esibi malunga neteknoloji esiye savakala kwihlabathi lonke kwiminyaka yamuva.
I-Techlove:
- Xa kuthelekiswa nonyaka odlulileyo, abantu baqala ukusebenzisa iinkonzo zedijithali rhoqo: phantse ikota yesithathu yabaphenduli kuwo onke amazwe (ngaphezu kwama-50% eRashiya) bathi ngoku bayanda ukusebenzisa iinkonzo zebhanki kunye nokuthengwa kwe-intanethi.
- I-29% yabaphenduli (kwihlabathi jikelele naseRashiya) bavumile ukuba bubuchwephesha obavumele ukuba bangaphulukani nonxibelelwano nosapho, abahlobo kunye nehlabathi langaphandle ngexesha lokuvalelwa. Inani elifanayo (phakathi kwamaRashiya baninzi - malunga ne-35%) liqaphele ukuba iinkonzo zedijithali zabanceda baphumle kwaye bahlaziye, kunye nokufumana izakhono ezintsha kunye nolwazi.
- Abasebenzi baqale ukusebenzisa izakhono zedijithali rhoqo emsebenzini wabo (oku bekuqhelekile malunga nesiqingatha sabaphenduli ngo-2020 xa kuthelekiswa nesinye kwisithathu ngo-2018). Esi salathisi sinokuchatshazelwa lutshintsho olukhulu oluya kumsebenzi okude.
- Abantu baye bazithemba ngakumbi kubuchule betekhnoloji bokusombulula iingxaki zentlalo, ezinje ngemingeni ye-COVID-19 kukhathalelo lwezempilo nakwezinye iindawo. Isabelo sabanethemba malunga nokubaluleka kobuchwephesha kuluntu sinyuke saya kutsho kuma-54% xa kuthelekiswa ne-45% ngo-2019 (i-dynamics efanayo eRashiya).
I-Techlash:
- I-57% yabantu kwihlabathi jikelele (i-53% eRashiya) isakholelwa ukuba isantya sokutshintsha kwezobuchwepheshe sikhawuleza kakhulu (inani liye lahlala lingatshintshi ukususela ngo-2018). Ngenxa yoko, balwela ibhalansi yedijithali: phantse isiqingatha sabaphenduli (ehlabathini nakwilizwe lethu) banenjongo yokwabela ixesha "lokuphumla" kwiigajethi.
- I-35% yabantu, njengonyaka odlulileyo, qaphela impembelelo engalunganga yobuchwepheshe bedijithali kwimpilo kunye nokuphila kakuhle. Kukho i-gap ebonakalayo phakathi kwamazwe kulo mbandela: inkxalabo enkulu ibonakaliswe e-China (i-64%), ngelixa i-Russia (kuphela i-22%) kunye ne-Hungary (i-20%) inethemba ngakumbi. Phakathi kwezinye izinto, abaphenduli babonisa ukuba iteknoloji yenza ukuba bazive begxininisekile, kwaye kuba nzima kakhulu ukuba "baqhawule" kwidijithali (i-13% kwihlabathi kunye ne-9% eRashiya).
- Kuphela yi-36% yehlabathi ekholelwa ukuba ubugcisa obutsha obufana nobukrelekrele bokwenziwa kunye neerobhothi buya kudala imisebenzi kwixa elizayo. Abantu baseRashiya banethemba ngakumbi kulo mbandela (phakathi kwabo i-23%).
- Malunga nesiqingatha sabo baphandwayo, njengonyaka ongaphambili, baqinisekile ukuba itekhnoloji yedijithali inyusa ukungalingani phakathi kwezityebi namahlwempu. Isimo sengqondo samaRashiya malunga nale ngxaki sihlala singatshintshi, kodwa kwilizwe lethu kuphela i-30% eyabelana ngombono ofanayo. Umzekelo kukusetyenziswa kwe-Intanethi ephathwayo kunye neenkonzo zedijithali. Abaphenduli banika ukhuseleko kunye nomgangatho weenkonzo ze-Intanethi phezulu kakhulu kunobukho bazo kubo bonke abantu (bona igrafu ekuqaleni kwenqaku).
Ukuphazamiseka kwabucala
Ke, iziphumo zecandelo lokuqala zibonisa ukuba ubhubhane uye wakhawulezisa inguqu yedijithali. Kunengqiqo ukuba ngokukhula komsebenzi we-intanethi, inani ledatha ekwabelwana ngayo ngabasebenzisi liye landa. Kwaye (spoiler) bakhathazeke kakhulu ngayo:
- Ngaphantsi kwesiqingatha sazo zihlolwe kwihlabathi jikelele (kwaye kuphela i-19% eRashiya, eyona iphantsi kwiimarike eziphononongwayo) zikholelwa ukuba iinkampani zikhusela ubumfihlo bedatha yazo.
- Abathengi abayi-8 kwabayi-10, kwihlabathi nakwilizwe lethu, bakulungele ukwala iinkonzo zenkampani ukuba bafumanisa ukuba idatha yabo yobuqu isetyenziswe ngokungafanelekanga.
Ayinguye wonke umntu okholelwa ukuba kwamkelekile ukuba amashishini asebenzise uluhlu olupheleleyo lwedatha yomntu ukuphucula iimveliso kunye neenkonzo zabo. I-45% kwihlabathi jikelele kunye ne-44% eRashiya iyavuma ukusebenzisa ulwazi olusisiseko, olufana nedilesi ye-imeyile.
Ehlabathini lonke, i-21% yabathengi bazimisele ukwabelana ngedatha malunga namaphepha e-Intanethi abawajongayo, kwaye i-17% izimisele ukwabelana ngolwazi oluvela kwiiprofayili zenethiwekhi yoluntu. Okubangel 'umdla kukuba, abantu baseRashiya bavuleleke ngakumbi ekuboneleleni ngembali yabo yesikhangeli (25%). Ngelo xesha, babona amanethiwekhi oluntu njengendawo eyimfihlo ngakumbi - kuphela i-13% efuna ukunika le datha kubantu besithathu.
Ukuvuza kunye nokuphulwa kwangasese kuye kwaba ngumtshabalalisi omkhulu wokuthembela kwiinkampani zobuchwepheshe kunye namaqonga omnyaka wesibini ngokulandelelana. Uninzi lwazo zonke, abantu bazimisele ukuthembela kwii-arhente zikarhulumente ukugcina idatha yabo yobuqu. Kwangaxeshanye, akukho shishini elinye/icandelo abalithemba ngokupheleleyo kwimiba yabucala.
Izimo zengqondo ezingalunganga zabantu malunga nemiba yabucala azihambelani nendlela abaziphethe ngayo kwi-intanethi. Kwaye oku kungaphezulu kwe-paradoxical:
- Abantu abaqinisekanga ngokusetyenziswa ngokufanelekileyo kwedatha yabo yobuqu, kodwa bayanda ukwabelana ngayo, besebenzisa iinkonzo zedijithali ngakumbi nangakumbi.
- Uninzi lwabasebenzisi abafuni ukwabelana ngedatha yomntu, kodwa yenze njalo (kaninzi ngaphandle kokuyiqonda).
- Abantu bafuna ukuba iinkampani zibacele ngokucacileyo imvume yokusebenzisa idatha yobuqu, kodwa abafundi izivumelwano zabasebenzisi.
- Abathengi balindele ukwenziwa komntu kwiimveliso kunye neenkonzo, kodwa bakulumkele ngakumbi intengiso eyenzelwe wena.
- Abasebenzisi banomdla wokufumana kwakhona ulawulo lwedijithali, kodwa bakholelwa ukuba kwixesha elide izibonelelo zeenkonzo zedijithali ziya kuba ngaphezu kweengozi ezinokubakho.
- Itekhnoloji yokunceda uluntu yeyona mfuno iphambili yabathengi kwikamva.
Malunga nekamva
Njengoko ukusetyenziswa kweemveliso zedijithali, ezifana nomsebenzi kunye nokuxilongwa kwempilo, ukwanda, umthamo wedatha yomntu uya kuqhubeka nokunyuka, ukuphakamisa inkxalabo malunga namalungelo kunye nokukhethwa kokukhusela.
Sibona iimeko ezininzi zokuphuhliswa kwemeko-ukususela ekudalweni kwabalawuli bokuziphatha kunye nemigaqo-nkqubo yolawulo olukhethekileyo (ulawulo oluphakathi) ukuya kwintsebenziswano phakathi kweenkampani kunye nabasebenzisi ekwenzeni imali kwidatha yobuqu (isimahla kubo bonke).
Ukujonga iminyaka eyi-2-3 kwixesha elizayo, phantse isiqingatha sabathengi esibavavanye bafuna izibonelelo zemali ngokutshintshiselana ngedatha yabo yobuqu. Ukuza kuthi ga ngoku, oku mhlawumbi yi-futurology: kulo nyaka uphelileyo, mnye kuphela abasebenzisi abali-1 kwihlabathi jikelele abathe bathengisa idatha yabo yobuqu. Nangona e-Austria ikota yabaphenduli babika amatyala anjalo.
Yintoni enye ebalulekileyo kwabo benza iimveliso kunye neenkonzo zedijithali:
- I-66% yabantu behlabathi (i-49% eRashiya) ilindele ukuba iinkampani zisebenzise iteknoloji ukuze kuxhamle uluntu kwiminyaka eyi-5-10 ezayo.
- Okokuqala, oku kuxhalabele ukuphuhliswa kweemveliso kunye neenkonzo eziphucula impilo kunye nokuphila kakuhle - ukulindela okunjalo kwabelwana nge-63% yabathengi emhlabeni jikelele (i-52% eRashiya).
- Nangona into yokuba abathengi banenkxalabo malunga necala lokuziphatha lokusebenzisa ubugcisa obutsha (umzekelo, ukubonwa kobuso), phantse isiqingatha sabaphenduli kwihlabathi jikelele (i-52% eRashiya) bazimisele ukuhlawula iimveliso kunye neenkonzo usebenzisa i-Face-ID okanye i-ID ye-ID. iinkqubo.
Amava anentsingiselo aya kuba yingqwalasela yalo lonke ishishini, kungekuphela nje ngexesha lobhubhane, kodwa kule minyaka ilishumi izayo. Ukusabela kwiimfuno ezintsha, iinkampani kuya kufuneka zinike ingqwalasela ethe kratya ekudaleni izisombululo ezizezakho ezinceda abantu baphucule umgangatho wobomi babo, endaweni yokukhuthaza imveliso okanye inkonzo. Kwakunye necala lokuziphatha lokusebenzisa idatha yabo yobuqu.
umthombo: www.habr.com