NgoJulayi, oovulindlela bokusasaza umculo uSpotify babhengeze ukuba izakususa ukufikelela kwinto evumela abadali ukuba balayishe owabo umculo kwinkonzo. Abo bakwazile ukusebenzisa ithuba kwiinyanga ezilithoba zovavanyo lwe-beta baya kunyanzeleka ukuba baphinde bapapashe iingoma zabo ngejelo leqela lesithathu elixhaswayo. Kungenjalo baya kususwa eqongeni.
photo /Vula
Kweneke ntoni
Ngaphambili, ngaphandle kokungaqhelekanga, iinkonzo zokusasaza azizange zivumele abadali ukuba bazipapashe umculo. Eli lungelo lalifumaneka kuphela kwawona magcisa adumileyo azimeleyo. Abo imisebenzi yabo yapapashwa kwiileyibhile babequlathe iinkonzo zabo zokupapashwa kumaqonga okusasaza. Ababhali abangenalo ilebula basebenzise iinkonzo zabasasazi be-intanethi abapapashe iingoma kwiiplatifti ezahlukeneyo zentlawulo yexesha elinye okanye ipesenti yokuthengisa.
ISpotify yayiyeyokuqala ngaphandle kwalo mgaqo. Umsebenzi, ophunyezwe ngokusebenzisa itekhnoloji evela kumsasazi we-intanethi i-DistroKid, ungene kwinqanaba lokuvavanya ekwindla yokugqibela. Isigqibo sokwenza oku siphenjelelwe yimbono yenkampani kunye nenzuzo yemali. Ngokubhekiselele kwi-IPO, amagosa akwaSpotify athi afuna ukucela umngeni kwiindlela zokwenziwa kweshishini.
Kwaye kwiilebhile ezinkulu, eli nyathelo liye laba ngumceli mngeni ngokwenene - emva kwayo yonke loo nto, uSpotify wayenqwenela indima eyayingeyonxalenye yayo ngokwesiko. Ngokwembono yezemali, inyathelo lalithembisa. Ngokususa iintlawulo kwiilebhile, zombini iimvumi kunye nenkonzo yokusasaza ngokwayo yafumana imali eninzi kumculo wosasazo.
Kodwa ngaphantsi konyaka kamva, uSpotify wabhengeza ukuphela kovavanyo.
Ithetha ukuthini
Kwingxelo esemthethweni, inkampani yabulela abathathi-nxaxheba bovavanyo lwe-beta kwaye yathembisa ukuqhubela phambili ukuphucula iinkonzo zayo, kodwa ngoncedo lwamaqabane. Esi sigqibo sasingqinelwa kukuba iimveliso zabasasazi be-intanethi sele zihlangabezana neemfuno zeemvumi.
Endaweni yokongeza iinkonzo, inkampani ifuna ukugxila kumgangatho wodibaniso lwenkonzo yomntu wesithathu kunye nokuphucula i-Spotify for Artists analytics platform.
Ingxelo ayithethi lizwi ngqo malunga nesizathu sokungaphumeleli kovavanyo lwe-beta. Ngethamsanqa, iingcali kunye nabaphulaphuli banethiyori malunga noku. Kunyaka ophelileyo, abantu abathandabuzayo bathi inkampani ibujongela phantsi ubunzima bomsebenzi wabasasazi. Kusenokwenzeka ukuba oku kwangqineka kuyinyaniso. Kwaye ngoku bafuna nje ukususa umthwalo ongalindelekanga.
Ngendlela, kwiHackerNews bavakalise uluvo lokuba "isikhonkwane" kwibhokisi ye-Direct Upload , ukunyanzelisa iinkonzo ze-intanethi (ukuza kuthi ga ngoku sithetha kuphela ngemigangatho yaseYurophu) ukujonga ukulayishwa komsebenzisi ukuphulwa kwamalungelo.
Kuyaphawuleka ukuba esi ayisosihlandlo sokuqala uSpotify etshintsha imithetho yomdlalo. Kunyaka ophelileyo, inkampani yavala inkonzo yokukhetha uluhlu lokudlala oluzenzekelayo, iSpotify Running. Ivumele utshintshiselwano lwedatha kunye nezixhobo zokuzilolonga ezixhotyiswe ngesantya sentliziyo ukucebisa uluhlu lokudlala olufanelekileyo. Kwi-2014, inkonzo ivaliwe i-Spotify Apps, ngoncedo apho iimpawu ezigcinwe umxholo kwiqonga, kwaye "ii-apps" zeqabane zicinyiwe.
Iimvavanyo ezininzi zolu hlobo zinokuchazwa yinyaniso yokuba kwiminyaka elishumi elinanye yobukho bayo, iSpotify . Ngaphandle kokukhula kwengeniso, inkampani ilahlekelwe ngaphezulu kwekhulu lezigidi zeeyuro kwikota yokuqala ka-2019. Yiyo loo nto ukhangelo olungapheliyo lweendlela ezintsha zokwenza imali ngemveliso.
Ibaluleke ngantoni iimvumi?
Imali echithwa yinkampani kwimifuniselo ayiqinisekisi ababhali ngengeniso βesempilweniβ. Ngenxa yengeniso ephezulu yeenkwenkwezi kwiimvumi, inkampani ibisoloko igxekwa. Kangangeminyaka emine, noTaylor Swift wala ukupapasha umculo wakhe eqongeni, ecaphula imigaqo-nkqubo yesivumelwano sobukhosi.
Ukubuyisela nje iinkonzo zomthengisi (malunga ne-$ 50 ngonyaka), abadlali kufuneka bafezekise i-13500 yemidlalo. Kodwa lo ayisiwo umsebenzi olula, kuba i-algorithm yeSpotify nika kuqala iingoma ezisuka kwiilebhile eziphambili.
Kwiziphumo zokukhangela, umculo ozimeleyo ohlangabezana ngokupheleleyo nesicelo somsebenzisi unokubaluleka okuphantsi. Ngokwenyani akukho magcisa azimeleyo kuluhlu lokudlala oluzenzekelayo kunye neengcebiso, kwaye phantse akunakwenzeka ukuba ufumane "kwiphepha eliphambili" ngaphandle kwekhontrakthi kunye nomnye we "Big Three" (UMG, Sony okanye Warner).
photo /Vula
Kulo mongo, isigqibo senkampani kunyaka ophelileyo sokuqalisa inkonzo yokukhuphela umculo ngokuthe ngqo kwabonakala ngathi linyathelo eliya kubadali abazimeleyo. Kodwa bagqiba kwelokuba bangaliphuhli eli nyathelo.
Bathini abanye
Ngelixa iSpotify ijongana nokugxekwa koluntu ngokucinywa koFakelo oluNgqo, ngakumbi nangakumbi iinkonzo zicinga ukutshintshela kule nkqubo. Ngokomzekelo, iqonga leBandcamp. Uqale waphuhlisa imveliso ngentsebenziswano ngqo neemvumi ezizimeleyo engqondweni. Nabani na unokulayisha umculo wakhe eqongeni kwaye awusasaze simahla. Ukuba imvumi ithatha isigqibo sokuthengisa umsebenzi wayo, iBandcamp igcina ipesenti yokuthengisa kwayo. Esi sisikimu esingafihliyo, kwaye neeleyibhile eziphakathi zisebenza ngayo.
I-Soundcloud iqalise inkqubo efanayo ngenzame yokubuyela kwinkcubeko ye-DIY eyenza iqonga lidume. Abaculi abavumayo kwimimiselo ye-Soundcloud Premium banikwa ithuba lokwenza imali ngemijelo yemisebenzi yabo. Kodwa naye, wagxekwa.
Phantsi kwesi sivumelwano, le mvumi iyavuma ukuba ingalimangaleli iqonga xa ifumanise ukuba lenze imali ngokungekho mthethweni kumculo wayo kwixesha elidlulileyo. Ngaphaya koko, imidlalo engaphandle kwamazwe alithoba βenze imaliβ ayizukubalwa ngokuthanda umbhali.
Yintoni ekuyo kubaphulaphuli?
Zonke ezi ndaba zongeza amafutha kumlilo wokhuphiswano phakathi kweenkonzo zokusasaza, ezimele zichaphazele umgangatho wazo. Umntu unokuthemba kuphela ukuba umdla wababhali awuyi kwenzakala.
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