Iimetrics zibullshit, utsho, kwaye uya kuba ulungile. Kwinto ethile.
Ewe, xa kufikwa kwiimethrikhi, eyona metric yokuqala ethi qatha engqondweni yitrafikhi.
Abantu abaninzi bathanda ukucamngca iiyure bejonge kwigrafu yetrafikhi yewebhusayithi yabo.
Kupholile kangakanani ukubukela umgca wokutsiba - emva naphambili, emva naphambili ... Kwaye kubanda ngakumbi xa i-site traffic ikhula ngokuqhubekayo.
Emva koko ubushushu obuyolisayo bunwenwela kuwo wonke umzimba ize ingqondo iphaphazele isiya ezulwini ilindele imana yasezulwini.
Hayi, olunjani lona uvuyo, olunjani lona ulonwabo!
Kwaye nokuba umfanekiso ulusizi ...
Awunakukwazi ukususa amehlo akho kwitshathi, iyalutha kakhulu.
Kubonakala ngathi kukho intsingiselo eyimfihlo efihliweyo kwimizobo. Kancinci ngakumbi, kwaye umfanekiso uya kutyhila iimfihlo zawo kwaye ikuxelele indlela elula nesebenzayo yokutsala inani elikhulu labathengi. Kwaye ke imali ngokuqinisekileyo iya kuhamba njengomlambo.
Kodwa eneneni, ukubakho yimetric "emnandi (engamampunge)" engenantsingiselo iluncedo.
Kwaye ezi zizininzi zeemetrics. Ngokusisiseko, zonke iimetriki ozibonayo zineswekile. Yiyo loo nto iimethrikhi zinegama elibi njengenkcitho engenanjongo yexesha kunye nomzamo.
Kodwa enyanisweni oku akunjalo konke konke. Iimetriki ezifanelekileyo zibonelela ngolwazi olubaluleke kakhulu kwaye ngamanye amaxesha oluxabiseke kakhulu kwishishini nakwiprojekthi.
Eyona bhonasi iphambili kunye nenjongo yeemetrics kukuba zenza kube lula ukulawula ishishini lakho okanye iprojekthi.
Indlela yokufumanisa ukuba i-metric imbi?
Makhe sijonge umzekelo olula kakhulu - isantya semoto.
Ndicela undixelele ukuba sithetha ukuthini isantya...
100 km/h?
Hm...
Hm...
Ngoko ke ithetha ukuthini?
Ndicinga ukuba mhlawumbi uzicingele ngokwakho ukuba... ayithethi nto!
KULUNGILE. Ngoku umbuzo wesibini:
Ngaba i-100 km/h ilungile okanye imbi?
Hm...
Akukho namnye okanye omnye?
Kunene!
Isantya yimetric engenamsebenzi kwaye sisidenge. Ngaphandle kokuba, kunjalo, uyisebenzisela yona yodwa. Idityaniswe nezinye iimetriki, inokuthi, ngokuqinisekileyo, ithethe into, kodwa ngokwayo, ngokuqinisekileyo ayinayo.
I-traffic yesayithi isantya esifanayo.
Kungenxa yoko le nto kungekho sizathu sokuxhoma phambi kwetshathi yetrafikhi yesiza. Akayi kukutyhilela imfihlelo yobomi. Uyaqonda ngoku?
Zeziphi iimetrics ezilungileyo ke?
Umzekelo, i-Churn rate. Le metric ikuxelela ukuba bangaphi abathengi abashiye inkampani / indawo ngonaphakade ekuhambeni kwexesha.
I-Churn rate = i-1% ithi silahlekelwa kuphela yi-1% yabathengi. Ezo. Asifane siphulukane nomntu.
Ukuba i-Churn rate = 90%, ngoko oku kuthetha ukuba silahlekelwa phantse bonke abathengi bethu. Kuyoyikeka!
Uyawubona umahluko phakathi kwale metric kunye nesantya?
I-Churn rate yimetric enentsingiselo ephendula umbuzo wokuba into ilungile okanye imbi. Kwaye akufuneki uqashele ukuba kuthetha ukuthini.
Le yimetric ezithetha ngokwayo!
Kwaye ngoku sikulungele ukuthatha inyathelo elingxamisekileyo ukunciphisa i-churn yabathengi.
Yiyo loo nto ezo metrics zibizwa ngokuba ziyenzeka. Kungenxa yokuba akhuthaza isenzo.
Ikhrayitheriya "yobumnandi" beemetrics
Kukho indlela elula kakhulu yokumisela ukuba i-metric "ngamampunge".
Uninzi lweemetriki ezigqibeleleyo, njengetrafikhi, inani lokukhutshelwa, inani le-retweets, inani le-imeyile / ababhalisile, inani lokuthandwa, njl. zitshizi.
Isihlobo, iimetriki ezinobunzima zihlala zisebenza. Kodwa asingabo bonke!
Ngokumalunga neemetrikhi zomgangatho, akukho siqinisekiso apha, kuba Uvavanyo lomgangatho ngokwalo alunakuchaneka kwaye lube lukhuni.
Kodwa kwelinye icala, ukusetyenziswa kwenkqubo kunokuvavanywa kwaye kufuneka kuhlolwe ngokuchanekileyo kwinqanaba lembono yabasebenzisi bokugqibela kwaye akukho nto yimbi.
Ufikelela njani kwimetrics ngokubanzi?
Into yokuqala ekufuneka uyenzile kukuguqula ingqondo yakho.
Akukho kudlala.
Wonke umntu (!) Oza ngapha kweemetrics, okokuqala kuqala ukukhangela isizathu sokuba kubo. Kodwa abayi kuyibonisa, ngelishwa.
Iimetriki zifana nje nerula eqhelekileyo esilinganisa ngayo yonke into esiyifunayo.
Awukhangeli isizathu sobukho kumlawuli oqhelekileyo womthi, akunjalo?
Ukufumana intsingiselo yobomi emgceni koko kubizwa ngokuba βyindlela yokufikelela ezantsi.β
Ukuze usebenze ngeemetriki ngokuchanekileyo, kufuneka utshintshe i-paradigm kwaye uqale ukusebenza ngenye indlela, ukusuka phezulu ukuya phezulu.
Ezo. qala wenze intshukumo ethile, kwaye emva koko usebenzise i-metrics ukulinganisa isiphumo esivela kuyo.
Iimetriki kufuneka zisetyenziswe njengesifundo esiqhelekileyo sokulinganisa kwaye akukho nto ingaphezulu.
Cinga ngala mazwi.
Ukulinganisa umphumo wezenzo zakho usebenzisa i-metrics, kunokuba uqambe izenzo ezisekelwe kufundo lwerula lomthi.
Le ndlela ikwabizwa ngokuba yi "Hypothesis->Measurement".
Kulungile, oku kucacile.
Umbuzo wesi-2: βYintoni kanye ekufanele ilinganiswe? Uzifumana njani iimetriki ezifanelekileyo?
Uyenza njani iseti yakho yeemetrics?
Emva kokuba ungene kwi-Intanethi, uya kufumana uninzi, okanye amakhulu eemetrikhi ezahlukeneyo kwisihloko esinye.
Umzekelo, ungafumana malunga nekhulu leemitha zomgangatho wesoftware. Ezi ziquka imigangatho ye-GOSTR-ISO, iimethrikhi ezibalwe kwi-SonarQube, ezinye iinketho zokuzibhala ngokwakho, kunye neemetrics "zekhwalithi" ezisekelwe kuphononongo lwabasebenzisi.
Ngoko ke zeziphi ezifanelekileyo ukuzisebenzisa kwaye zeziphi ezingekhoyo?
Eyona ndlela ilungileyo kukukhokelwa βlixabiso elingundoqo.β
I-OMTM (iMetric enye eBalulekayo)
Masithathe umzekelo.
Kucacile ukuba ukuba ufuna ukuphucula umgangatho wemveliso yesofthiwe yakho, ngoko unokulinganisa lo mgangatho ngeendlela ezahlukeneyo.
Umgangatho awukho nje malunga nenani leempazamo. Ukuba ujonga umgangatho ngokupheleleyo, ke oku:
inani lezehlo kushishino,
lula ukusetyenziswa kunye nokulula kokuqonda,
isantya somsebenzi,
ukugqibelela kunye nexesha elifanelekileyo lokuphunyezwa komsebenzi ocwangcisiweyo,
ukhuseleko.
Kukho iindlela ezininzi kwaye akunakwenzeka ukusebenza nazo zonke ngaxeshanye. Bayenza ngokulula kakhulu: bakhetha enye, eyona nqobo ibalulekileyo okwangoku, kwaye basebenze ngayo kuphela.
Le ndlela ibizwa ngokuba yi-OMTM (I-Metric One That Matters) -IMetric enye (eyodwa) ebalulekileyo.
Kunengqiqo kumgangatho wesoftware ye-OMTM ukukhetha inani lezehlo ezinzulu (ezibalulekileyo nezibalulekileyo) kwindawo yoshishino.
Kwiivenkile ze-intanethi, akudingeki ukuba ucinge nge-OMTM nonke - ngumthamo wokuthengisa okanye inzuzo (kuxhomekeke kwisigqibo sakho).
Le Metric iNye iBalulekileyo iya kuba lixabiso eliphambili kwiseti yeemetriki zakho. Kwaye iseti yabo yokugqibela iya kuxhomekeka kuyo.
Ixabiso Ngaphakathi
Bahlala beqala ukuqulunqa iiseti zeemetrics "ngaphandle kweblue," ngokukhangela i-Intanethi kwaye bakhethe ezona ndlela zilungileyo kwizinto abazifumeneyo ngokomgaqo othi: "Owu! Oku kuya kusinceda!β
Njengoko uqonda, le akuyona indlela engcono, akunjalo?
Kodwa uthatha njani isigqibo sokuba yeyiphi i-metric omawuyithathe kwaye ungayithathi?
Umzekelo, iintlobo ezahlukeneyo zoguqulo lwabasebenzisi zihlala zilinganiswa.
Kodwa kutheni belinganisa abasebenzisi hayi enye into? Ngaba ukhe wacinga ngalo mbuzo?
Ngokwemvelo, kukho impendulo.
Makhe sijonge ivenkile ye-intanethi njengowona mzekelo ulula ukuwuqonda.
Masithi ufuna ukwandisa intengiso yakho. Zeziphi iimetrikhi oya kuzifuna kule nto? Indlela yokufikelela kule nto?
Kukho indlela enye elula, esengqiqweni nesebenzayo. Yonke into ihamba kakuhle xa uphendula umbuzo:
NGUBANI OVELISA IXABISO?
Sisebenza ngokusekelwe kwivolumu yokuthengisa, akunjalo? Sifuna ukuyandisa, akunjalo?
Ngubani kwaye yintoni ekufuneka iphenjelelwe ukunyusa ukuthengisa?
Kakade,
kufuneka ukuphembelela unobangela -
kulowo βuvelisaβ ixabiso.
Ngubani owenza imali kwivenkile ye-intanethi? Ivela phi imali?
Ilula kakhulu: ukusuka kubathengi.
Apho kanye kwivenkile ye-intanethi onokuthi ube nefuthe kubathengi?
Ewe, naphi na!
Kunene. Kuzo zonke izigaba zomjikelo wobomi babathengi.
Ukumela umjikelo wobomi, kulungele ukwakha okubizwa ngokuba. "i-funnel" yentshukumo yomthengi ngokusebenzisa inkqubo.
Umzekelo wefenitshala yevenkile ekwi-intanethi:
Kutheni kunjalo nje? Kuba abathengi balahleka ngokuchanekileyo xa besuka kwelinye inyathelo lefunnel ukuya kwelinye.
Ngokwandisa inani labathengi nakweliphi na inqanaba le-funnel, sinyusa ngokuzenzekelayo umthamo wokuthengisa obangelwayo.
Umzekelo olula.
Imetric "yeNqwelo yokulahla iNqwelo" ibonisa ngokubalulekileyo izinga lokuguqulwa ukusuka kwinqwelo yokuthenga ukuya kwi-odolo egqityiweyo.
Masithi ngexesha lokulinganisa kokuqala ufumene ukuba i-90% yeebhasikithi zilahlekile, okt. Kwiingobozi ezili-10, i-odolo enye kuphela eyenziwayo.
Kukho ngokucacileyo into engalunganga ngenqwelo yokuthenga, akunjalo?
Ukuze kube lula, siya kucinga ukuba isixa somyalelo omnye ngama-ruble angama-100. Oko. umthamo wokugqibela wokuthengisa uya kuba ngama-ruble ayi-100 kuphela.
Njengomphumo wokuphuculwa kweenqwelo, ipesenti yeenqwelo ezishiyiweyo zehle nge-10% ukuya kwi-80%. Ingaba oku kujongeka njani ngamanani?
Kwiingobozi ezili-10, kwaqaliswa ukufakwa iiodolo ezi-2. I-ruble eyi-100 * 2 = i-ruble ye-200.
Kodwa oku kukwanda kwenani lokuthengisa nge-100%! Ibhingo!
Ngokunyusa ukuguqulwa kwamanyathelo akho nge-10% kuphela, unyuse umthamo wakho wokuthengisa nge-100%.
Imnandi!
Kodwa yiloo ndlela kanye esebenza ngayo.
Ngaba uyabuqonda ngoku ukuba yintoni ubuhle beemetrikhi ezakhiwe ngokuchanekileyo?
Ngoncedo lwabo unokufezekisa impembelelo emangalisayo kwiinkqubo zakho.
Ngevenkile ye-intanethi, yonke into ilula kakhulu, kodwa yonke le nto inokudluliselwa njani, umzekelo, kumgangatho wemveliso yesoftware? Ewe kuyafana kanye:
- Sikhetha ixabiso eliphambili esisebenza kulo. Umzekelo, sinciphisa inani leziganeko kwishishini.
- Siyaqonda ukuba ngubani kwaye yintoni evelisa eli xabiso. Umzekelo, ikhowudi yomthombo.
- Sakha umthombo wekhowudi yomjikelo wefanitshala kwaye usete iimetriki kwinqanaba ngalinye lefunnel. Konke.
Apha, umzekelo, zeziphi iimetrikhi zomgangatho ezinokufunyanwa (ngaphezulu kwentloko yam)...
Isalathisi sexabiso:
- Uxinaniso lweziphene kwimizi-mveliso nganye kwimigca eyi-1000 yekhowudi
Iimetriki ezisekwe kumjikelo wobomi wekhowudi yemvelaphi:
- umyinge woqulunqo olungaphumelelanga,
- i-autotest coverage,
- ipesenti yovavanyo oluzenzekelayo olungaphumelelanga,
- izinga lokusilela kokusasazwa.
Iimethrikhi ezisekwe kumjikelo wobomi onesiphene:
- amandla okubona isiphene,
- amandla okulungisa,
- amandla okufunyanwa kwakhona,
- amandla okunxaxha,
- ixesha eliphakathi lokulinda ukulungisa,
- ixesha eliphakathi ukulungisa.
Iziphumo
Njengoko ubona, isihloko seemetriki sibaluleke kakhulu, siyimfuneko kwaye sinomdla.
Ungazikhetha njani iimethrikhi ezifanelekileyo:
Khetha i-OMTM, cinga ngexabiso layo eliphambili, kwaye ulinganise abavelisi belo xabiso.
Yakha iimethrikhi ezisekelwe kumjikelo wobomi bomenzi wefaneli.
Kuphephe ukusebenzisa absolute metrics.
Yintoni enye ekufuneka uyifunde kwesi sihloko
Isihloko seemethrikhi siye saduma emva kwentshukumo yokuQala okuNcinci, ngoko ke kungcono ukuba uqale ukufunda kwimithombo ephambili - iincwadi ezithi βUkuQala okuNcinciβ (ukuguqulelwa kwisiRashiya-βIshishini elisuka kwi-Scratch. Indlela yokuQala ngokuNcinciβ kwi-Ozon) kunye ne "Lean Analytics" (akukho nguqulelo, kodwa incwadi ngesiNgesi ithengiswa kwi-Ozon).
Olunye ulwazi lunokufumaneka kwi-Intanethi nakwisiRashiya, kodwa, ngelishwa, incwadi ebanzi ebanzi ayikafunyanwa nakwicandelo laseNtshona.
Hi ndlela leyi, ngoku kukho "iingcali zeemveliso" zomntu ngamnye, umsebenzi wazo kukwakha isistim esichanekileyo seemethrikhi kwimveliso yazo kwaye ucebise iindlela zokuphucula.
Kuko konke.
Ukuba inqaku likuncede ukuba uqonde ngcono umongo womcimbi, umbhali uya kuba nombulelo "ngokuthanda" kunye nokuthumela kwakhona.
umthombo: www.habr.com