Sixoxa ngokuba kutheni ababukeli bediniwe kwaye yintoni enokwenziwa ngayo.
photo /Vula
Ukuqhuma kweenkonzo zokusasaza
Imakethi iyaxokozela ngenani elikhulu leenkonzo zokusasaza. Inani labo Iziqwenga ezingama-200 - oku kubandakanya izigebenga zeNetflix, iAmazon Prime kunye neDisney +, kunye namaqonga agxininisiweyo afana neF1 TV, esasaza imidyarho yeFomula 1. Kwaye abadlali abatsha bayaqhubeka nokungena kwimarike.
Ekuqaleni konyaka, i-American telecommunications corporation yaseMelika iComcast iqonga lokusasaza ipikoko, kwaye ekupheleni kukaMeyi inethiwekhi cable HBO I-HBO Max.
Zonke ezi nkonzo zokusasaza zizama ukubamba iqhekeza lepayi kwaye zilwa imfazwe yokwenyani kubabukeli, zichitha iimali ezinkulu kumxholo okhethekileyo. Ke, ngo-2020 HBO Max I-1,6 yeebhiliyoni zeedola ukuvelisa umboniso, iDisney + - i-1,75 yeebhiliyoni zeedola, kunye neNetflix - i-16 yeebhiliyoni zeedola.
Kodwa ngaphambi kokuba iimfazwe zokusasaza zibe nexesha lokuqala ngokwenene, Ngocingo, baneminyaka emibini bebaleka - wonke umntu sele ediniwe ngabo. Ngu Deloitte, phantse isiqingatha sababukeli baseMelika bacatshukiswa linani elikhulayo lamaqonga okubukela iimuvi kunye nothotho lweTV.
Kutheni abasebenzisi bediniwe?
Umxholo omninzi kakhulu. Kunye nokwanda kwenani lamaqonga okusasaza, kuya kuba nzima ngakumbi ukuqhubeka nazo zonke iimveliso ezintsha. Ngaphezu koko, akunakwenzeka ngokwasemzimbeni ukuzibona zonke. Kukho imiboniso emininzi evela kwi-intanethi ngokhetho lwabo, kwaye abanye ababukeli nkqu ukubukela umabonwakude rhoqo, ekubeni ukukhetha inkqubo kukho lula kakhulu.
Imirhumo emininzi kakhulu. Imiboniso emininzi ibotshelelwe kumaqonga athile okusasaza, apho asasazwa ngamalungelo akhethekileyo. Ukubukela imiboniso yeTV oyithandayo, kuya kufuneka uhlawule umrhumo kumaqonga amaninzi ngexesha elinye.
Kodwa umxholo unokunyamalala kwithala leencwadi lenkonzo yostrimisho ukuba isivumelwano selayisenisi kunye nomnini welungelo lokushicilela siyaphelelwa. Ngokomzekelo, ngenxa yesi sizathu, uchungechunge oluthi "Indlu kaGqirha" lwanyamalala kwiNetflix - abasebenzisi emcela ukuba ayibuyisele.
photo /Vula
Umthwalo ophezulu kuhlahlo lwabiwo-mali. Inani elikhulu lemirhumo alinayo impembelelo engcono kakhulu kwi-thickness of wallet - inako . Zivumele oku .
Ingaba iphi imarike?
Imarike yanamhlanje yeenkonzo zokusasaza yahlulahlulwe kakhulu, ngoko ke iingcali ziqikelela ukuba ukuthandwa kwee-aggregators kungekudala kuya kuqalisa ukukhula. Badibanisa umxholo osuka kwiindawo ezininzi phantsi kojongano olunye. Sele kukho oovulindlela - ngoMeyi I-ScreenHits TV, isebenza kunye namaqonga adumileyo.
Ngaba ucinga ukuba kukho nayiphi na ingongoma kwizigqibo ezinjalo, nokuba ngaba kuyimfuneko ukulwa "nokukhathala kwiinkonzo zokusasaza" nonke?Siyakumema ukuba uxoxe ngako konke oku kumazwana.
Ukufunda ngakumbi ngesihloko kwiLizwe le-Hi-Fi:
umthombo: www.habr.com