Andiyiqondi into endiyifunayo. Umsebenzisi angaziqulunqa njani iimfuno zeCRM?

“Xa umntu echukumisa umnqamlezo, ibhere lepesika lifanele likhale”* mhlawumbi yeyona mfuneko intle endakha ndadibana nayo (kodwa, ngethamsanqa, ayizange iphunyezwe). Yaqulunqwa ngumqeshwa oneminyaka eyi-12 yamava kwinkampani enye. Ngaba uyayiqonda into ayifunayo (uphendule ekugqibeleni)? Indawo yesibini enokuzithemba ithathwa yile: "Intlawulo kufuneka iqaliswe ngokomnqweno wam, umnqweno ubonakaliswa kwifowuni ephathwayo"**.

Ewe, abasebenzisi abakude ne-IT bahlala bengakwazi ukwenza iimfuno zabo kwaye baziphathe ngendlela engaqhelekanga nabaphuhlisi. Ngoko ke, sagqiba ekubeni sibhale inqaku elifikeleleke kuwo wonke umntu: liya kunceda abasebenzisi abaqhelekileyo kunye namashishini angewona i-IT ukuba baqulunqe iimfuno, kodwa kuthi, iingcali ze-IT, sisihloko sokuxoxa kunye nokwabelana ngamava.

Andiyiqondi into endiyifunayo. Umsebenzisi angaziqulunqa njani iimfuno zeCRM?

Umsebenzisi uphepha uxanduva lweemfuno

Ukuba ujonga izicelo ezibhalwa ngabantu malunga neCRM kwiintanethi zentlalo okanye kwiindawo ezikhethekileyo, kukho into enokumangaliswa ngayo. Kukho izithuba ezininzi ezinomsindo malunga nokuba akunakwenzeka ukufumana i-CRM yokuthengisa ixesha elide, ukuhanjiswa kweoli yomatshini, i-arhente yentengiso yangaphandle, njl. Kwaye ukuba umntu ubandakanyeka kwintengiso ye-wholesale ye-hay, ke ujonge inguqulo ye-CRM Seno kwaye akukho enye into. Kodwa kwinkqubo yokunxibelelana nomthengisi, izicelo ezinjalo ngandlela thile ziyanyamalala, kuba umntu okhetha iCRM uyazintywilisela kwisihloko kwaye uyayiqonda into yokuba namhlanje. Iinkqubo zeCRM bayakwazi ukucombulula iingxaki phantse kulo naliphi na ishishini - ayisiyonto yenguqulelo yoshishino, kodwa iseto kunye nohlengahlengiso lomntu. 

Ngoko zivela phi iimfuno ezingafanelekanga?

  • Esona sizathu - Ukungaqondi kakuhle undoqo wenkqubo yeCRM njengeteknoloji. Nayiphi na inkqubo yeCRM yale mihla ineetafile ezininzi ezahlukeneyo ezidityaniswe yimimandla ephambili enamaxabiso athile (abo bangaqhelananga neDBMS, kodwa bakhe basebenza kunye noFikelelo lweMS, baya kukhumbula ngokulula oku kubonwa). Ujongano lwakhiwe phezu kwezi tafile: idesktop okanye iwebhu, ayenzi mahluko. Xa usebenza nge-interface, usebenza ngezo tafile zifanayo. Njengomthetho, imisebenzi yalo naliphi na ishishini lingasonjululwa ngokwenza ngokwezifiso ujongano, ukudala izinto ezintsha kunye nonxibelelwano olutsha, ngelixa kwangaxeshanye kuqinisekisa ingqiqo yokusebenzisana kwabo. (uhlaziyo). 

    Ewe, kwenzeka ukuba intsimi yenkampani yomsebenzi ifuna izisombululo ezikhethekileyo: amayeza, ukwakhiwa, indawo yokuhlala, ubunjineli. Banezisombululo zabo ezikhethekileyo (u mzekelo, RegionSoft CRM Media ngokubamba umabonakude kunye nonomathotholo kunye nabaqhubi bentengiso yangaphandle - ukucwangciswa kwemidiya, ukusebenza kunye namaphepha ofakelo kunye nezatifikethi zasemoyeni, kunye nokulawulwa kokubekwa kweentengiso kuphunyezwa ngendlela ekhethekileyo.). 

    Kodwa ngokubanzi, amashishini amancinci angasebenzisa inkqubo yeCRM nangaphandle kokuguqulwa kwaye ahlawule zonke iimfuno zomsebenzi wokusebenza. Ngokuchanekileyo ngenxa yokuba i-CRM iyadalwa njengesisombululo sendalo yonke sokuzenzekelayo kweshishini. Kwaye indlela eya kusebenza ngayo kwinkampani yakho ixhomekeke kwindlela eqwalaselwe ngayo kwaye izaliswe idatha (umzekelo, i-RegionSoft CRM inezixhobo ezininzi ezipholileyo ezinokuthi zilungelelaniswe ngokuthe ngqo kwiimfuno zeshishini elithile kunye namasebe alo: umhleli wenkqubo yeshishini , ikhaltyhuleyitha elungiselelwe ukwenza izibalo zeeparamitha zemveliso, indlela yokumisela ii-KPIs ezintsonkothileyo - kwaye ezi ziindlela ezifanelekileyo kuyo nayiphi na inkampani).

  • Ummeli wezoshishino uyazi malunga neCRM kwabanye, uluvo lusekelwe kumava angalunganga kwabanye. Ukholelwa ukuba into efanayo iya kwenzeka kuye, engakrokreli ukuba umhlobo wakhe akasoze athi "Andizange ndiyiqonde iCRM" okanye "Ndayicinezela imali yokuphunyezwa kunye noqeqesho, kwaye ngoku ndiyabandezeleka", hayi, uya kugxeka umphuhlisi okanye umthengisi “wandithengisa le CRM”, “wayithengisa ematyholweni”, njl. Aba bafana bahlala bethatha isigqibo sokuba umthengisi kufuneka achithe iiyure zexesha lomsebenzi ngokupheleleyo ngaphandle kwentlawulo (Andisiqondi ukuba kutheni bengafuni ukugcinwa kwasimahla kunye nokuhlanjwa kwemoto yonke imihla kumenzi okanye umthengisi, kodwa ngokuzolileyo bahlawule iindleko zolondolozo kumthengisi osemthethweni..
  • Abathengi abanokubakho bakholelwa ekubeni kukho umntu kwimarike obonelela ngeCRM simahla (kunye neqela lezithintelo kunye neenkwenkwezi), ke wonke umntu kufuneka anikezele ngeenkqubo zeCRM.. Malunga nabantu abangama-4000 bafuna iCRM yasimahla kwiYandex rhoqo ngenyanga. Into abanethemba ngayo ayicacanga, kuba enyanisweni, nayiphi na iCRM yasimahla, ukuba yenzelwe abantu abangaphezu komnye, yinguqulelo yedemo ehluthiweyo kunye nesixhobo sokuthengisa.

Kukho ezinye izizathu, kodwa ezi zintathu ziphuma phambili ngomda obanzi. Kunzima kakhulu ukusebenza nabathengi abanjalo, kuba sele benomfanekiso owenziweyo weCRM efanelekileyo ngokoluvo lwabo kwaye bahlala belindele impendulo kumbuzo wabo onje: "Hayi, ungandinika iCRM yokuthengisa izixhobo zorhwebo zefriji. ye-brand yaseNyakatho okanye ndibize iJamani kwaye ndi-odole i-SAP? Kwangaxeshanye, uhlahlo lwabiwo-mali lokuphunyezwa kweCRM lwanele kuphela ukufowunelwa kule Jamani kanye. Kuvakala kubi kancinci, kodwa enyanisweni, ukuya kunye nesiphelo kubaphuhlisi beCRM kunemveliso encinci kunokuxoxa ngeemfuno kunye nokumamela abaphumezi abanamava. 

Indlela yokuqulunqa iimfuno?

Iimfuno zokusebenza

Gqiba into ekufuneka uyiphucule kwinkampani - oku kuya kuba yimfuneko yakho ephambili Inkqubo yeCRM. Kukho imisebenzi emine eqhelekileyo apho iinkampani zicinga ngokuthenga iCRM. 

  1. Ukuphucula ukusebenza kakuhle. Ukuba iqela lokuthengisa kwindawo yokuqala, kunye nenkampani yonke ngokubanzi, igxininiswe ekulawuleni, iphosakele iziganeko ezibalulekileyo kwaye ilahlekelwe ngabathengi, kwaye ilibale ukugqiba imisebenzi ngexesha, ngoko ke uncedo lweprogram ekulawuleni ixesha kunye nemisebenzi iyadingeka. Oku kuthetha ukuba phakathi kweemfuno zakho zokuqala kufuneka kube nekhadi elipholileyo lomxhasi, abacwangcisi abahlukeneyo kunye nokukwazi ukuqokelela ngokukhawuleza ulwazi kubaxhasi kwisiseko sedatha enye. Iimfuno ezisemgangathweni ezintle. Kule nqanaba, unokwenza imfuneko eyongezelelweyo - ukuzenzekelayo kweenkqubo zoshishino, ezilungelelanisa inkqubo kwishishini laluphi na ubungakanani. 
  2. Ukunyuka umthamo wokuthengisa. Ukuba ufuna intengiso ethe kratya, ngakumbi ngexesha lentlekele, ejikeleza phezu kweentloko zethu ezisele zingwevu ukusuka kwimithambo-luvo, ke unee-subtasks eziphambili: ukuqokelela ulwazi olupheleleyo malunga nomxhasi, ulwahlulo kunye nobuntu bezicelo kubathengi, umsebenzi okhawulezayo kunye nokulungiswa kwentengiselwano kunye ulwazi lokuthengisa ifaneli . Konke oku kukwafumaneka kwiinkqubo eziqhelekileyo zeCRM.
  3. Ukulandelela ukusebenza kwabasebenzi (ungabhidaniswa nolawulo lwexesha labasebenzi, asidlali kweli bala!). Apha kulapho izinto ziba nomdla ngakumbi. Ukufumana iCRM eya kusombulula iingxaki ezimbini zangaphambili kulula kakhulu, ukufumana iCRM ene-KPIs kunzima kakhulu, ukufumana iCRM enenyani, imilinganiselo emininzi, uhlalutyo lwe-KPI ayilula kwaphela (ukuba ukhangela, thina babe I-RegionalSoft CRM Professional 7.0 kwaye iphezulu, kwaye iqulethe i-KPI). Ukuba inkqubo yeCRM oyikhethayo ayinayo inkqubo ye-KPI, ungacela ulongezelelo olunjalo, kodwa iyakuthi ibize kakhulu kuba iyimodyuli eyahlukileyo kuyo nayiphi na isoftware.
  4. Khu seleko. Ekuqalekeni, iCRM ayisebenzi kwizixhobo zokhuseleko lweshishini. Kodwa i-automation ngaphandle kolawulo lokhuseleko ibonakala ingenakwenzeka. Ngokuqhelekileyo, ukhetho lwe-CRM luqhutywa ngumnqweno womphathi wokulahla izikimu ezingwevu, ukukhaba kunye nabathengi "babo bobuqu" kubathengisi. Inkqubo yeCRM igcina idatha, igcina isiseko somthengi kwiinzame zokukopisha kunye nokudluliselwa kumaqela esithathu, kwaye ngenxa yokuhlukana kwamalungelo okufikelela, kunceda ukulawula uluhlu lwabaxumi kunye nobuchule bomsebenzi ngamnye. Kwaye qaphela - ulawula kwaye wenze umsebenzi womsebenzi ngokwawo ukhuselekile, kwaye hayi ixesha labasebenzi emsebenzini. 

Njengomthetho, iimfuno aziqulunqwanga kwenye yemisebenzi edwelisiweyo, kodwa ngenxa emininzi. Oku kulungile: kuba iCRM yangoku sele ide yaba yiCRM ++, kutheni ungasebenzisi amandla ayo kungekuphela nje kwisebe lentengiso, kodwa kwinkampani yonke ngaxeshanye. Umzekelo, ikhalenda, umnxeba, abacwangcisi, iirekhodi zabathengi kunye neenkqubo zoshishino zinokusetyenziswa ngabo bonke abasebenzi benkampani. Ngenxa yoko, lonke iqela liqokelelwa kwi-interface enye. Eyona ndlela ilungileyo, ngakumbi ngoku, phantsi kweemeko zokusebenza ezikude kunye nenxalenye ekude. 

Ngokudwelisa imisebenzi oyifunayo kwaye uyithelekise neenkqubo zokwenyani kwinkampani, uqulunqa iimfuno zokusebenza zeCRM. Lo mbandela awuphelelanga kubo.

Iimfuno ezongezelelweyo zeCRM

Amashishini amancinci namhlanje anemeko enjalo ukuba ezi mfuno ezongezelelweyo ziba zibaluleke kakhulu, kuba i-CRM ayiyi kusebenza ngokukhawuleza, kodwa kufuneka uhlawule apha kwaye ngoku, iinkonzo zomsebenzi kufuneka zidibaniswe ngokukhawuleza, abasebenzi kufuneka baqeqeshwe ngokukhawuleza. Ngokubanzi yonke into yehla kwiindleko. 

Indlela yokuqikelela ixabiso leCRM?

Besine inqaku elikhulu malunga nokuba zingakanani iindleko zeCRM, kodwa ibeka indlela yendalo yonke enokuthi isetyenziswe kubo bobabini usomashishini ngabanye kunye nabantu be-3 kunye nomqhubi we-telecom onabasebenzi be-1500. Kumashishini amancinci, imeko ijongeka yahlukile- kwaye nangaphezulu, siyakubongoza ukuba uyijonge ngokwahlukileyo kule ngxaki ikhoyo. 

Ke, udinga iCRM kwaye unabasebenzi abali-10 kwinkampani yakho, ngamnye kubo ofuna ukuqhagamshela kwisixhobo esinye solwazi senkampani - vumela I-RegionalSoft CRM Professional (asinalungelo lokuphonononga izigqibo zabanye abantu).

Ukuba ugqiba ukuthenga iCRM, uya kuhlawula i-ruble ye-134 kuzo zonke iilayisenisi kanye (ngoJulayi 700). Oku, kwelinye icala, yindlela efanelekileyo: hlawula kwaye ulibale, ezi 2020 lamawaka aziyi kukhula ngonyaka okanye ezintathu. Ukuba, umzekelo, urenta i-CRM yefu, ke ngenyanga yokuqala uya kuhlawula kuphela ii-ruble ezingama-134.7, kodwa ngonyaka sele sele i-9000, ezimbini - 108, kwisithathu - 000 (kwaye ukuba akukho nyaka. ixabiso indexation) .

Kodwa! Siyazi ukuba amashishini asenokungabinayo i-134 ngoku, kwaye iCRM iyafuneka ngakumbi kunangaphambili kwingxaki. Ke ngoko, sinezavenge - 700 ngenyanga kunye nerenti - 11 233 ngenyanga kunye nelungelo lokuthenga. Kwangaxeshanye, awufumani ipakethe encitshisiweyo yemisebenzi, kodwa uhlelo olufanayo olunamandla.

Senze lomboniso kungekuphela nje ngenxa yentengiso. Ukuba ufika kumthengisi, kufuneka wenze ngokuchanekileyo iimfuno zexabiso. 

  • Musa ukubuza inguqulelo yasimahla-uya kuzithengisela yona (kuba isimahla) kwaye uya kuba kwikhonkco lokuthengisa: uya kugqiba ukuyithenga, kodwa uya kucaphuka. ngonxibelelwano, kwaye ke uya kucatshukiswa yimida yokusebenza.
  • Ukuba awukakulungeli ukuhlawula unyaka werenti okanye zonke iindleko zesisombululo esikwindawo, xoxa ngamathuba okufumana izavenge kunye neentlawulo ezahlukeneyo.
  • Ungalokothi u-odole ukuguqulwa kwangoko ukuba awuqinisekanga ukuba umsebenzi uya kufuneka ngoku kwaye awukho kwi-CRM. Kungcono ukuqala ukusebenzisa inkqubo yeCRM kwaye ngokuthe ngcembe uyile into oyifunayo ukuyiphucula kunye nendlela olu phuculo luya kusetyenziswa ngayo kwinkampani.
  • Khangela kunye nomthengisi ukuba zeziphi iindleko ezongezelelweyo ezifunekayo: kwabanye, lo ngumthengi we-imeyile wangaphandle ohlawulweyo, uxhulumaniso olunyanzelekileyo kumqhubi we-telephony we-IP enye, iphakheji yenkxaso yobugcisa, njl. Ezi ndleko zinokuza njengesimangaliso esikhawulezileyo nesingathandekiyo.
  • Fumana iindleko zokuphunyezwa kunye noqeqesho - kwi-90% yamatyala ezi ziindleko ezifanelekileyo ezihlawula umbulelo ngokuqala ngokukhawuleza nangokuchanekileyo komsebenzi kwinkqubo yeCRM.

Kwaye khumbula: imali ayifanele ibe yodwa imfuneko! Ukuba ugxila kuphela kwiindleko zenkqubo, ngoko ke ngoku kunokwenzeka ukuba awuyi kukwazi ukukhetha isisombululo esifunwa lishishini lakho.

Ngoko ke, siye sajongana nezona mfuno zimbini zibalulekileyo: ukusebenza kwenkqubo yeCRM kunye nemali eya kufuneka ihlawulwe ngayo. 

Zeziphi ezinye iimfuno ezinokubakho zeCRM?

  • Layisha kwinkqubo yeCRM. Xelela umthengisi ukuba lungakanani ulwazi olucetywayo ukuba longezwe kwiziko ledatha yonke imihla, ukuba kufuneka ligcinwe njani kwaye zeziphi iikopi ezigcinayo. Kwii-CRM ezininzi zanamhlanje, oku kuseyingongoma esisiseko enokuchaphazela isantya somsebenzi, iindleko, imodeli yokuhanjiswa, njl.
  • Iisetingi ezinokwenzeka. Xubusha kwangaphambili ukuba zeziphi izicwangciso ezibaluleke ngokukhethekileyo kuwe. Oku kunokuba yintengiso yokuthengisa, umxhasi we-imeyile, ukuthunyelwa kweposi, kwaye ngokuyimfuneko ukuhanjiswa kwamalungelo okufikelela, njl. Njengomthetho, iminqweno apha ichaneke kakhulu.
  • Iyahambelana neziseko ezingundoqo ezikhoyo. Fumana ukuba loluphi udibaniso olunokwenzeka, indlela ifowuni elungelelaniswe ngayo, sisiphi isixhobo somncedisi esifunekayo kwaye siyafuneka (kwiinkqubo zeCRM zedesktop). Jonga ukuba yeyiphi isoftware evela kwizoo yakho egqithe ngeCRM kwaye uyilahle ukonga imali kwaye ubeke izinto ngolungelelwano.
  • Khu seleko. Ukuba uneemfuno ezikhethekileyo zokhuseleko, zixoxe ngokwahlukeneyo, njengoko ingezizo zonke ezinokufikelelwa kwezinye iintlobo zokuhanjiswa kwesoftware. Cacisa ixesha kunye nezihlandlo zokudala ii-backups, kwaye ucacise nokuba le nkonzo ihlawulwe okanye ayihlawulwa.
  • Uxhaso lobuchwepheshe. Sincoma ukuthenga iphakheji yenkxaso ephambili ehlawulweyo kubo bonke ababoneleli beCRM kunyaka wokuqala - oku kuya kukunika uxolo lwengqondo. Kwimeko nayiphi na into, qiniseka ukuba inkxaso yobugcisa iyafumaneka kwaye icacise ububanzi bokubonelela kwayo.
  • Cloud okanye desktop. Ingxoxo engunaphakade efana neApple vs Samsung, Canon vs Nikon, Linux vs Windows. Ngamafutshane, idesktop ekugqibeleni inexabiso eliphantsi, kwezinye iindawo ikhuselekile kwaye ikhawuleza ukuyisebenzisa, iilayisensi zezakho kwaye aziyi kunyamalala kunye nomthengisi. Ilifu lilungele ngakumbi kulutsha, amaqela aqalayo, xa ukuphunyezwa komntu okanye ukuguqulwa kungafuneki. I-scalability yazo zombini iindidi zokuhanjiswa kwe-CRM iyafana. 

Iimpazamo eziphambili ezenziwa ngabasebenzisi xa bechaza iimfuno

  • Namathela kwizinto ezincinci. Njengomthetho, phantse yonke into encinci inokwenziwa ngokwezifiso, kubaluleke kakhulu ukunikela ingqalelo kwindlela iCRM ehambelana ngayo neenkqubo zeshishini lakho. Ukuba ucinga ukuba eyona nto ibalulekileyo kwi-CRM yideshibhodi eneenkcukacha okanye ukukwazi ukubuyisela ilogo yomphuhlisi ngeyakho (ngendlela, oku kulula kwi-RegionSoft CRM), thetha nabalingane bakho - baya kukunceda uqokelele iimfuno, echaza ngemibalabala zonke iintsilelo zeenkqubo zabo zoshishino.  
  • Guqula iimfuno zesoftware zibe kuluhlu lokuthenga. Ufunda ngononophelo lonke uphononongo, iinethiwekhi zentlalo, iHabr, ezinye iingosi, jonga iinguqulelo zedemo yazo zonke iinkqubo zeCRM kwaye ubhale phantsi yonke into enomdla kuwe nangayiphi na indlela, kwaye emva koko ulahle lonke olu luhlu lude kumthengisi ofanelekileyo. Kwaye yena, ihlwempu, akayiqondi isizathu sokuba kufuneka aphuhlise i-portal yenkampani, inkqubo yokulawula amabango, imodyuli ye-accounting kunye ne-traffic kunye nenkqubo yokulawula uxwebhu lwenkampani encinci yokurhweba kwiphakheji enye.

Khetha kuphela eyona nto uyidinga ngokwenene kunye nento onokuthi usebenze ngayo. Ngenxa yokuba sinokuyila i-ekranoplan kuwe kwinqanaba elithile lokuhlawula, kodwa a) iya kuba yindleko; b) kutheni uyifuna? Ngokubanzi, khetha inkqubo yeCRM yobomi obuqhelekileyo bomsebenzi, kwaye hayi ukuncoma iseti yeemodyuli kunye nobuchule - isenokungahlawuli.

  • Bandakanya iingcamango kunye neminqweno kwizinto ezifunekayo. Bonisa kwiimfuno into ofuna ukuyenza ngokwenene kwishishini kwaye uza kuyisebenzisa; imisebenzi ebekwe kwi-vacuum kwaye yodwa kwinyani iya kubangela ingozi: uya kuchitha ixesha lokuxoxa ngayo kwaye awuyi kufumana iziphumo.
  • Thetha nomthengisi njengerobhothi. Ukuba unxibelelana ngokuthe ngqo nomphuhlisi weCRM (kwaye hayi ngenethiwekhi edibeneyo), ke yazi: asingabo badwelisi kunye neenjineli kuphela, singabokuqala, ishishini njengawe. Ke ngoko, sixelele ngeengxaki zakho, siya kuziqonda ngokugqibeleleyo kwaye sikuxelele ukuba iCRM iya kuzisombulula njani ezi ngxaki. Asingobaboneleli besisombululo kuphela kwiimeko ezininzi, sidibanisa ibali malunga neCRM kunye nohlalutyo lweengxaki zeshishini lakho. Ke ngoko, thetha nabaphuhlisi ngolwimi oluqhelekileyo lwabantu. Sixelele ukuba kutheni ngokukhawuleza ube nomdla kwinkqubo yeCRM kwaye siya kukuchazela indlela yokuyiphumeza ngendlela engcono kakhulu.
  • Yiba nokungaguquki kwaye ube nenkani kulo lonke uqulunqo. Nika ingqalelo kwindlela umthengisi anikezela ngayo ukusombulula iingxaki zakho - sele enamava kumakhulu eeprojekthi ezizenzekelayo kwaye iinjineli zakhe zihlala zibonelela ngesona sisombululo sisebenzayo kuzo zonke ezinokwenzeka. Umzekelo, umxhasi unokugxininisa ekufuneni i-BPMN 2.0 notation ekuchazeni iinkqubo (kuba "ithengisiwe" kakuhle kwinkomfa yeCIO) kwaye ingaqapheli ezinye iindlela, kwaye uzame umhleli wenkqubo yeshishini lemveli kwaye uqinisekise ukuba BONKE abasebenzi bakhe. inokuyisebenzisa ukumelana neenkqubo zoshishino. Ukukhetha izisombululo ezifanelekileyo nezisebenzayo endaweni yefashoni kwaye zibiza kakhulu yindlela efanelekileyo kumashishini amancinci achitha imali yawo kwi-automation, endaweni yohlahlo lwabiwo-mali olungenasiphelo.
  • Thetha ngeCRM ngokubanzi, kwaye hayi ngenkqubo ethile. Xa unxibelelana nomthengisi, thetha ngokuthe ngqo malunga nenkqubo yeCRM, cela inkcazo eneenkcukacha, kwaye ubuze imibuzo eneenkcukacha, ebambekayo. Ngale ndlela unokuqonda ukuba zeziphi iingxaki ezinokusombulula ishishini lakho ngale nkqubo yeCRM.

Ukuqokelela iimfuno ezicwangciswe kakuhle ngundoqo kwimpumelelo ekukhetheni inkqubo yeCRM. Ukuba ulinganisa iimfuno kunye "noluhlu lweminqweno" kunye "namacebiso avela kumhlobo," uya kugqiba into engafanelekanga kwishishini lakho. Inkqubo yeCRM, eya kukhupha izibonelelo kwaye ayiyi kuzisa izibonelelo ezibonakalayo. Iprojekthi yokuphunyezwa nganye ifuna abasebenzi kunye nezibonelelo kumacala omabini, ngoko ke kungcono ukunyaniseka kubaphuhlisi ukuze ungonakalisi yonke iprojekthi ekuqaleni. Umhlobo wakho omkhulu ngumphuhlisi weCRM, othe, ngendlela, akanamdla wokubonelela ngesoftware yakhe ukuze ihambelane nazo naziphi na iimfuno. Kubalulekile kuye ukuba usebenze ngempumelelo kwinkqubo, kwaye ungayithengi nje. Kuyo nayiphi na imeko, oku kubalulekile kuthi. Masibengabahlobo abagqibelele!

Kwaye ekugqibeleni, indlela elula yokufumanisa ukuba ukuphunyezwa kweCRM kube yimpumelelo: ukuba usebenzisa iCRM kunye nesantya seenkqubo zoshishino sinyukile, ukuphunyezwa kuqhutywe ngokuchanekileyo kwaye ishishini lakho liye lasebenza kakuhle.

Andiyiqondi into endiyifunayo. Umsebenzisi angaziqulunqa njani iimfuno zeCRM?
(Lumka, 77 MB)

Ukucazulula iimfuno kwintshayelelo
* "Xa umntu echukumisa umnqamlezo, ibhere yeepesika kufuneka ikhale" - bekufuneka ukuba uqhoboshele i-"dont live popup" - umfanekiso onesaphulelo onokuthi uvele xa uzama ukuvala iphepha. Ithole lebhere elililayo lalibonakala ngathi sesona silwanyana sikholisayo.

**“Ukuhlawula kufuneka kuqaliswe ngokomnqweno wam, umnqweno uvakaliswa kwifowuni ephathwayo” - ukuhlawula kufuneka kuqaliswe ngesandla ngumqeshwa we-ACS emva kokufumana iSMS evela kumqeshwa wezorhwebo malunga nokugqitywa kokuhlaliswa kunye namaqabane.

umthombo: www.habr.com

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