Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM? 

Yeyiphi isoftware yeshishini efakwe kwinkampani yakho? I-CRM, inkqubo yokulawula iprojekthi, idesksi yoncedo, inkqubo ye-ITSM, i-1C (uqikelele apha)? Ngaba unemvakalelo ecacileyo yokuba zonke ezi nkqubo ziphindaphindana enye kwenye? Enyanisweni, kukho ukudibana kwemisebenzi emininzi; Nangona kunjalo, kukho amasebe okanye amaqela abasebenzi ekufuneka babe nesoftware "yabo" - ngenxa yezizathu zokhuseleko, ukusebenza, lula, njl. Namhlanje siza kusebenzisa umzekelo wethu ukuxoxa ngendlela iCRM kunye nenkqubo yedesksi yoncedo edityaniswe ngayo kwi-IT zoo yenkampani. Kwaye kwakhona uphando olufutshane ekupheleni - sifuna ukwazi uluvo lwakho.

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Wayengenayo idesika yoncedo - emva koko wayeya kuphendula ngokuthula kwisicelo ngaphandle kokulahlekelwa ngabathengi okanye ukucaphuka. Zithande iinkxaso zakho, ziyi-ofisi yangaphambili!

Iminyaka eyi-13 siphuhlisa iinkqubo zeCRM, siqhuba iiprojekthi ezintsonkothileyo zokuphumeza, sisebenzisa eyethu iCRM ngokwethu, siyisebenzisa β€œnjengento yethu yonke” - iCRM, idesika yoncedo, iposi, iziko lokufowuna, njl. Oku kuhlala kuyindlela abaxumi bethu abayisebenzisa ngayo, behambisa wonke umsebenzi osebenzayo, kwaye ngamanye amaxesha imveliso, ulungiselelo, kunye nendawo yokugcina impahla, kwinkqubo yeCRM. Kodwa nangona kunjalo, sithathe uphuhliso lwenkqubo yedesika yoncedo ngenxa yokuba isiseko sethu se-IT kunye nesiseko se-IT sabathengi bethu besingenayo. Kakade ke, baqalisa ukusebenzisa wethu idesika yoncedo ZEDline Inkxaso Ekuqaleni. Ke ngaba inkampani esele inenkqubo yeCRM idinga idesika yoncedo? Ngaba inkampani engeyiyo inkonzo iyayidinga? Kwaye ingaba idesika yoncedo ingaba yindawo yeCRM? Ngoku ngokuqinisekileyo siyayazi impendulo yale mibuzo.

ICRM sele iphunyeziwe. Kutheni inkampani idinga idesika yoncedo?

Ukuba uphumeze enye yeenkqubo zeCRM eziphuhlisiweyo okanye ezingeniswe kumazwe angaphandle, mhlawumbi uqaphele ukuba oku akusiyo "inkqubo yokuthengisa", kodwa isixhobo esizisebenzelayo jikelele esigubungela imisebenzi yokusebenza nabathengi, ukucwangcisa, iKPI, iposi kunye nefowuni, indawo yokugcina impahla. ulawulo kunye nabanye abaninzi (kuxhomekeke kwinkampani). Ukuba abasebenzi kunye nabaphathi beenkampani baye bafunda ukusebenzisa inkqubo yeCRM ngokupheleleyo, imisebenzi yabo yokusebenza ilungelelaniswa ngakumbi, ikhawuleza, kwaye ibonakale ngokucacileyo-iingxaki kunye nexesha elimisiweyo, abathengi abakhohliweyo, kunye neenkqubo zomkhenkce ziyanyamalala. Wonke umntu usebenza kwinkqubo yeCRM yanamhlanje: abantu abathengisayo, abaphathi, abaphathi, abathengisi, inkxaso, njl. Ilula kakhulu: lonke ulwazi luqulethwe kwikhadi lomxhasi, umqeshwa ngamnye unokufikelela kwidatha abayidingayo. Nangona kunjalo, idesksi yoncedo ayitshintshi okanye incedise inkqubo yeCRM yisoftware ezimeleyo, ukuthengwa kwayo kuyimfuneko ngenxa yezizathu ezininzi.

Khu seleko

Masiqale ngesona sihloko sibalulekileyo - ukhuseleko lolwazi lwenkampani. Kukho umbono onjalo ekulawuleni - i-iceberg yokungahoywa, umcebisi uSidney Yoshida ucebise ngokusekelwe kuphando lwakhe kwi-1989. Ngokutsho kwedatha yakhe, abaphathi abaphezulu bayazi kuphela i-4% yeengxaki zenkampani. Le nkcazo-bungcali iye yangqinwa kwaye yachaswa ngesiseko sokuba loo 4% ixabisa enye i-96%. 

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Ithiyori ephikisanayo, kodwa ukuhlaziya ibinzana elidumileyo, kunokutshiwo ukuba amaxesha amaninzi umphathi ngowokugqibela ukwazi. Oku kuyinyani ngokukodwa kwabo bacinga ukuba bakhulu kwaye bafunde ukunikezela, oku kuthetha ukuba banokuthatha into yokuzonwabisa, kwaye ishishini ngokwalo liya kusebenza. Enyanisweni, i-ofisi yangaphambili (inkxaso kunye nokuthengisa) iyazazi iingxaki ezininzi zabathengi kunye nezorhwebo. Kwaye ke uthotho lweziganeko ezingathandekiyo zenzeka:

  1. Inkxaso kunye nabasebenzi benkonzo bazazi kakuhle iingxaki zabathengi.
  2. Abasebenzi benkxaso banokufikelela kwinkqubo yeCRM equlethe ulwazi olubalulekileyo malunga nezivumelwano, ukuhamba kwemali, i-funnel yentengiso kunye nesiseko sabathengi.
  3. Abasebenzi benkxaso ngabona basebenzi bangazinzanga, abayishiya inkampani ngokukhawuleza kwaye abanamathelwano aqinileyo kumbutho.

Ke, inkqubo yeCRM esezandleni zomqeshwa oxhasayo, nokuba kukho izithintelo ezingqongqo kumalungelo okufikelela, kukwaphulwa kokhuseleko olunokwenzeka. I-Helpdesk yinkqubo engaphantsi kokhuseleko: iqulethe ulwazi malunga nezicelo kunye neengxaki, ulwazi olusisiseko malunga nabaxhasi, kodwa alukwazi ukufikelela kwiinkcukacha zorhwebo. Ngoko ke, ukhetho oluhle kakhulu xa inkqubo yedesksi yoncedo ingenayo imodyuli yeCRM, kodwa ihlanganiswe nenkqubo yeCRM yangaphandle, oko kukuthi, ukufikelela kwabanye abasebenzi kunokunqatshelwa ngokupheleleyo.

Yile ndlela kanye esiyiphumeze ngayo Inkxaso yeZEDline - abaqhubi benkxaso abangenakho ukufikelela kwinkqubo yeCRM basebenze kwidesika yoncedo lwefu. Okwangoku, ukudibanisa kunye ne-RegionalSoft CRM iphunyeziwe i-API yokudibanisa nezinye iinkonzo kunye nezicelo ziya kubonakala kungekudala. Umsebenzisi ubona kuphela ulwazi lomsebenzi wakhe:

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Uluhlu lwezicelo

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Isicatshulwa sosetyenziso

Ngaloo ndlela, idesksi yoncedo inceda ukukhusela isiseko somthengi kubasebenzi abangazinzanga, abanokuthi bathathe inxaxheba kwisiseko somthengi kunye nabo.

Iiyantlukwano zokusebenza

Inkqubo yeCRM, ngamagama alula, yinkqubo eneqela leentsimbi neempempe. Yonke imisebenzi yahlulwe kwiimodyuli ezininzi ezidityanisiweyo, kwaye oku kulula kakhulu, nangona kunjalo, bonke abasebenzi abayisebenzisi yonke imisebenzi yenkqubo, kwaye rhoqo kwi-desktop yomphathi weCRM kukho imisebenzi esetyenziswa rhoqo, imisebenzi esetyenziswa isibini. amaxesha ngenyanga, kunye nemisebenzi efunekayo ngamaxesha athile. Uyilo kunye nengqiqo yeenkqubo ze-CRM zijolise kulawulo olusebenzayo olusebenzayo, kwimisebenzi apho isethi yezakhono zenziwe ezinceda ukugubungela umxhasi kwii-360 degrees.

Inkqubo yeCRM yinkqubo yesoftware entsonkothileyo yokuphumeza kunye nenkosi, efuna ixesha, iindleko zoqeqesho, ukuphuhlisa ubuchule, njl. Ukongeza, kwinkqubo yeCRM phantse akunakwenzeka ukuba ukwazi kakuhle imodyuli enye "yakho" ngaphandle kokuphonononga kwezinye - yiyo loo nto ixesha elide kunye nobunzima. 

Umqeshwa wenkxaso akasebenzi kunye nesiseko somthengi kunye nokuthengiselana, usebenza ngengxaki ethile (isiganeko). Akakhathali ukuba isivumelwano sixabisa i-ruble ye-1,5 yezigidi. okanye i-ruble ye-11,5 yezigidi. - kubalulekile kuye ukuba indibano ye-17.3.25, i-unit No. Oku kuthetha ukuba ulwazi oluvela kwiCRM aluyomfuneko, kwaye i-interface igqithisa ingqalelo yakho. 

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Ifestile yesicelo apho umqhubi asebenza khona - ulwazi oluninzi alufunayo

I-helpdesk kufuneka kuqala ifezekise injongo yayo ephambili: yazisa umqhubi malunga nale ngxaki, inike iinkcukacha zayo kunye nolunye uhlobo lwejelo lonxibelelwano kunye nomxhasi (ingxoxo, i-imeyile, ifowuni - ixhomekeke kumgaqo-nkqubo wenkampani), vumela ukuthumela izikhumbuzo kwaye unikeze umxhasi oneakhawunti yobuqu yokulawula imihla ebekiweyo kunye nenkqubela phambili.

Kwakhona, inkqubo yedesksi yoncedo inenzuzo enkulu phezu kwenkqubo yeCRM: ukuphunyezwa kwayo akufuni ukuhlalutya, uphando kunye nohlengahlengiso lweenkqubo zoshishino. Uyithumela ngemizuzu emi-2, uyiqwalasele kwaye uqondise ngokukhawuleza zonke izicelo zabathengi kwi-portal yenkxaso. Akunandaba nokuba imimandla yempembelelo iphinda ihanjiswe phakathi kokuthengisa kunye nokuthengisa, nokuba umlawuli wezorhwebo wenza umsebenzi omhle, okanye ngaba abantu abathengisayo bazalise isicwangciso. Umgca wangaphambili wenkampani yinkxaso; Nangona, ngobulungisa, kufuneka kuthiwe isiphithiphithi kwinkampani sinyusa kakhulu umsebenzi wokuxhasa. Ewe, sele uyazi ukuba ngaphandle kwethu.

Ngendlela, ukuba unikezwa into efana ne-CRM yokuxhasa okanye idesksi yoncedo ene-CRM eyakhelweyo, hlalutya ngokucophelela iingozi zokhuseleko lolwazi olunokwenzeka. 

Isantya sokufunda kunye nokunxibelelana nenkqubo

Xa sidala wethu cloud helpdesk ZEDline Inkxaso, ekugqibeleni sacinga malunga nendlela esiya kujonga ngayo kuluntu lwe-ITSM (asizange sicinge konke, eqinisweni), sagqiba ekubeni senze indawo elula kwaye eqondakalayo yomsebenzi wayo nayiphi na inkonzo yenkxaso (inkxaso, uncedo, kwaye, njl.):

  • inkxaso yobugcisa kunye neenkampani ezinikezela ngeenkonzo zangaphandle
  • amasebe enkonzo
  • Isebe le-IT ngaphakathi kwinkampani (kunye naliphi na elinye isebe - kwi-ZEDline Inkxaso ungatshintshana nje imisebenzi yangaphakathi kunye nabaqulunqi, abalawuli, abakhangisi, nabani na)
  • inkxaso kwinkampani engeyiyo yobugcisa (nokuba yinkampani yokwakha, nakwivenkile yeziqholo).

Kwaye eli linqanaba elahluke ngokupheleleyo lolwazi lobugcisa lomsebenzisi wenkqubo. Kugqitywe kwelokuba: sisusa iintsimbi ezingeyomfuneko kunye neempempe esiziqhelileyo ekuphuhliseni ujongano lweCRM, senze ujongano lwewebhu olufanelekileyo, sincamathele iibhloko zoqeqesho ezineenkcukacha ngaphakathi kwesixokelelwano ukuze umsebenzisi asondele kwiingcebiso de zingasafuneki. (uze ucofe nje β€œMusa ukuphinda ubonise”) "). 

Ukuqonda inkqubo yeCRM akuthathi iiyure ezimbalwa okanye usuku olunye - kufuneka uqonde kungekuphela nje umsebenzi wakho okhawulezileyo, kodwa kunye nokudityaniswa kweemodyuli kunye nengqondo yokusebenzisana kwazo. Ukuthetha ngokufanelekileyo, kufuneka uqonde ngokuthe ngqo oko kuya kutshintsha kwaye apho utshintshe ngokukhawuleza izinga lerhafu, sebenzisa isaphulelo, ungeze intsimi entsha kwikhadi lomxhasi, njl. Kwaye phantse wonke umsebenzisi kwinkampani kufuneka ayiqonde le nto. Inkqubo yeDesika yoNcedo ayinabo ubunzima obunjalo (ubuncinane ekuphunyezweni kwethu).

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa

Ukuthelekisa, iwindow engundoqo yenkqubo yeCRM kunye nefestile yekhadi lomxhasi.

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Ekhohlo kukho amaqhosha, ekunene kukho ipaneli yezalathisi, phezulu kukho imenyu eneemenyu ezisezantsi, njl. Xa usebenza kwinkqubo yeCRM, uziva ufana nomqhubi wenqwelomoya phambi kwedeshibhodi, xa usebenza kwidesika yoncedo, uziva ngathi ngumsebenzi we-ofisi yangaphambili onokusombulula ngokukhawuleza nangokucacileyo okanye ukwabela umsebenzi. Kwaye incwadi enamaphepha angama-300.

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Iithebhu ze-44, nganye yazo iqulethe ulwazi olubaluleke kakhulu, kubandakanywa neemfihlo zorhwebo - kwaye phantse zonke iithebhu zibandakanyeka kumsebenzi wokusebenza, ubuncinane i-10 isetyenziswa ngumphathi ngamnye. Kuyafaneleka kwaye kuyakhawuleza emva kokufunda kunye nokufunda inkqubo, kodwa ukuqonda kuthatha ixesha kwaye kuyinxalenye yeprojekthi yokuphunyezwa.

Njengoko ubona, umahluko mkhulu kakhulu. Kwaye oku akusiyo uphawu lokuba enye isoftware ipholile - luphawu lokuba isicelo ngasinye senza umsebenzi walo kwaye sihlangabezana neemfuno zomsebenzisi wayo.

Ukuseta idesika yoncedo Inkxaso yeZEDline ilula kangangoko: umlawuli uchaza izicwangciso zeposi zokuthumela izaziso, isithuba sedisk, kunye nengqiqo yokuthumela izaziso. Eyona nto iphambili kuyo nayiphi na idesksi yoncedo yifom yokudala yesicelo, ekulula ukuyiqwalasela ngokukhetha isethi yemimandla efunekayo kunye neentlobo zedatha. 

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Ifestile yokuseta iphepha lemibuzo kwiakhawunti yomntu yomlawuli.

Ngoko ke, yiyiphi imigaqo yokusebenza ekufuneka idibane nedesika yoncedo?

  • Khawuleza-seta ngokukhawuleza, sebenza ngaphandle kwe-lag nokuba nenani elikhulu lezicelo.
  • Kuyaqondakala - onke amaqumrhu kufuneka aqondeke, acace kwaye anxulumene neyona nto iphambili - isicelo somthengi (isibheno).
  • Zonke izinto zojongano kufuneka zitolikwe ngokungathandabuzekiyo-umqhubi kufuneka azi ngokuthe ngqo ukuba isimboli ngasinye kunye nomsebenzi ngamnye kwi-interface ithetha ntoni. 
  • Yiba lula ukufunda - ekubeni abasebenzi benkxaso banokuba neziqinisekiso ezahlukeneyo kunye noqeqesho, idesksi yoncedo kufuneka ifikeleleke ngokukhawuleza. Uqeqesho kufuneka lwenzeke ngokukhawuleza, kuba eli lichibi labasebenzi abangenako ukutsalwa kwinkqubo yomsebenzi ixesha elide. 

I-Helpdesk sisixhobo somsebenzi wokusebenza (njenge-CRM), kodwa ngaphezu kwayo yonke into isixhobo sokusebenza kwimigca engaphambili, apho isantya sokuphendula, ukukhululeka konxibelelwano kunye nokukwazi ukulawula inkqubela phambili yokusombulula umcimbi phantse njengobungcali. yenkxaso.

Isantya somsebenzi kunye nabaxhasi

Ndingumthengi weenkampani ezininzi, iinkonzo, iivenkile, njl. Ndingumntu omdala, wale mihla, umntu oqhubele phambili kubugcisa ofuna kanye izinto ezintathu ukutshintshiselana ngemali yam: ixabiso elilungileyo / umlinganiselo womgangatho, inkonzo ebalaseleyo kunye nomsebenzi ofikelelekayo kunye neemfuno zam. Ukuba andikwazi ukufumana indlela yokuqhagamshelana nenkampani, ndiza kufumana enye; Ukuba umbuzo wam okanye isikhalazo sam asiphendulwanga, ndiya kuyiphepha inkampani kwixesha elizayo; Ukuba ndifumana inkonzo yeklasi kunye neyomntu, ndikulungele ukuhlawula imali encinci kwaye ndibe ngumhlobo we-brand. Oku kukuziphatha okuqhelekileyo kwezigidi zabantu abatsha bale mihla - abathengi bakho. Ngoko ke ithetha ukuthini loo nto? Kufuneka bakhululeke - kubandakanywa (oh, ukothuka!) ukungena kwidesika yakho yoncedo kunye nokujonga inkqubela yetyala.

Kule nkalo, inkqubo yeCRM ayiyena umhlobo osenyongweni womxhasi. Ewe, kukho izisombululo kwimarike ngokukwazi ukwenza iakhawunti yobuqu yomthengi okanye iqabane kwiCRM, kodwa nakuzo, ayililo lonke ishishini elinobuganga bokuvumela abathengi balo. Kwaye kumxhasi, ukuqonda unxibelelwano lweenkqubo zeCRM zazo zonke iinkampani asebenza nazo kungaphantsi kolonwabo oluphakathi.

Idesika yoncedo yindawo yokuhlangana phakathi komxhasi kunye nomsebenzisi ngelixa usombulula imisebenzi yomsebenzi (iingxaki, izehlo). Uthatha ikhonkco kwidesika yakho yoncedo kwaye uyibeke naphi na apho umxhasi angaqala ukukukhangela: kwiintanethi zentlalo, kwiwebhusayithi, kwisignesha ye-imeyile, okanye kunye nekhowudi ye-QR kwiimveliso, izixhobo, intengiso, njl. Umxhasi ulandela ikhonkco, ufaka igama lakhe lokuqala, igama lokugqibela, i-imeyile kwaye ufumana igama lakhe lokungena kunye negama lokugqitha ukuze angenise i-portal yomxhasi wedesika yoncedo.

Emva koko, wenza isicelo, unxibelelana nomsebenzisi kwingxoxo, uncamathisele iifayile, kwaye ujonge utshintsho lwabaqhubi kunye neemeko malunga nengxaki yakhe. Kufanelekile, ngokukhawuleza kwaye, okona kubaluleke kakhulu, kuyalawuleka - umxhasi ugcina umnwe wakhe kwi-pulse. Ukutshintsha iimeko kuvumela umxhasi ukuba abone ukuguquguquka komsebenzi kwaye azi oko kwenzekayo ngesicelo sakhe, ngokukhawuleza kangakanani ingxaki isonjululwe.

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Inye, zimbini, zintathu - kwaye umxhasi unokudala isicelo sakhe sokuqala.

Ikhono lokubonelela ngenkonzo yabathengi kunye nokuncokola nomsebenzisi luphawu olubonakalayo lwedesika yoncedo, enokuthi ingabikho okanye ayidingeki kwi-CRM.

Ndiyabulela kwidesksi yoncedo, ixesha lokuphendula kwisicelo liyancitshiswa - oku mhlawumbi inzuzo ephambili yokuba neprogram enjalo yabasebenzi bokuxhasa. Kwaye xa umxhasi echitha ixesha elininzi ekunxibelelaneni, uqinisekile ukuba ungumxhasi obaluleke kakhulu, kwaye oku kubamba kwaye komeleza ubuhlobo kunye nenkampani (kwaye kukho ukuthengisa, ingeniso, kunye nokukhula kwenzuzo - makhe sijonge khupha ngokweqhinga!).

Umsebenzi onokumetwa kunye nobonakalayo wabasebenzi

Enyanisweni, ukuba nenkqubo yedesksi yoncedo, akuyimfuneko ukuba neofisi eneqela elixhasayo elizinikeleyo - ifanelekile kubo nabaphi na abasebenzi abakwinqanaba lokuqala lokusebenza kunye nabathengi (ngaphandle kwabantu abathengisayo - kubo, iCRM. iseluncedo ngakumbi kwaye iyasebenza). Ngoncedo lwedesksi yoncedo, imisebenzi emininzi yesiqhelo izenzekelayo, kwaye abaphathi benkxaso banexesha elingakumbi lokusombulula iingxaki zabathengi ngokwenyani. 

Ngelo xesha, abasebenzi benkxaso bangabasebenzi apho iimetriki ezahlukeneyo kunye nee-KPI zidla ngokusetyenziswa rhoqo, kuba umsebenzi wabo ulula ukubala - ngokusekelwe kwizicelo ezivaliweyo, uqikelelo lwabathengi (luza ngokukhawuleza), iindleko zabasebenzi kwiindleko eziqikelelwayo. Kwiidesksi zoncedo ezahlukeneyo, olu balo luqhutywa ngokwahlukileyo, siluphumeze ngokubalwa kweendleko zabasebenzi (ixesha): ungangenisa uluhlu lwamaxabiso kwiindidi ezahlukeneyo zomsebenzi kwaye uzithathele ingqalelo kumsebenzi ngamnye, kwaye emva koko udibanise emsebenzini. ingxelo yeendleko.

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Ifestile yezicwangciso zexesha kwiakhawunti yomntu yomlawuli

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?
Cofa ukwandisa
Uqikelelo lweendleko zabasebenzi ngaphakathi kwe-interface yesicelo (inokuthi ibonakale kumxhasi, okanye ingabonakali ngokubonga "umyalezo wangaphakathi" umsebenzi (ongabonakaliyo kumqalisi wesicelo). 

Idesika yoncedo ivumela umqeshwa ukuba alawule ixesha lakhe: xa yonke imisebenzi enemigangatho, imihla ebekiweyo kunye noxanduva iphambi kwakhe, kulula ukugxila nokucwangcisa umsebenzi phakathi kosuku lokusebenza kwaye ngokubanzi kuluhlu lwemisebenzi. Kanye kunye nokunciphisa amanqanaba oxinzelelo, amathuba okwenza izidenge, iimpazamo "zexhala" ziyancipha.  

Ukongezelela, umqeshwa ngokwakhe ubona umsebenzi owenziwe (izicelo ezivaliweyo) kwaye ubona ngokucacileyo umphumo wakhe, oyisikhuthazo esinamandla.

Kwinkqubo yeCRM, uvavanyo lwentsebenzo yomqeshwa lunzulu kakhulu kwaye luntsonkothile ngakumbi (umzekelo, siyile imodyuli epheleleyo yokusebenza neeKPIs), kwaye phambi kokuba kuqale uvavanyo lwentsebenzo, umsebenzi ngamnye kufuneka afumane uqeqesho oluthile. Kwidesksi yoncedo, uvavanyo lwenkxaso luqala ukusuka kumzuzu wokuqala womsebenzi, ngaphandle kokulibaziseka kokuvunywa kwezikhombisi, njl.

Ezinye iiyantlukwano ezimbalwa ekufuneka wazi ngazo

  • Umjikelo wohlaziyo lwenkqubo yeCRM ude kakhulu kunomjikelo wohlaziyo lwenkqubo yedesika yoncedo, kwaye inkxaso inzima kakhulu. Ukusebenza kunye nedesika yoncedo, awudingi mlawuli wenkqubo, umdwelisi wenkqubo okanye umsebenzisi wePC oqinisekileyo kakhulu.
  • Ukuba inkqubo yeCRM inecandelo elithi "Inkonzo", eli licandelo elilinganiselweyo kwaye alinakuthatha indawo yedesika yoncedo. Ukuba idesksi yoncedo inemodyuli yeCRM, kunjalo, njengokuba kuhlaya, akukho ngulube okanye i-guinea pig - kungekhona i-CRM nonke, kodwa, umzekelo, umphathi woqhagamshelwano. Ngenxa yokuba i-CRM, ndiphinda okweshumi, yinkqubo yokulawula bonke ubudlelwane kunye nomxhasi, ukusuka kwisikhokelo ukuya kwintengiso yangaphambili. Ngaba uyayibona ingqiqo yobukho bakho konke oku kwidesksi yoncedo, ngaphandle kokunyuka kwexabiso leprogram ngokwayo?
  • Ukuba ulwazi oluphambili malunga nomxhasi luqokelelwa kubo bonke abasebenzi ngexesha elinye, ngoko inkqubo ye-CRM ifaneleka ngakumbi kuwe;

Ukuba inkampani ayinayo idesika yoncedo kwaye ayinayo iCRM, ngoko kunokwenzeka ukuba umsebenzi kunye nomxhasi ugxile kwi-imeyile. Emva koko kukho iimeko ezimbini eziqhelekileyo: 

  1. unxibelelwano luyaqhubeka ngeposi kunye nekhonkco elingapheliyo leeleta, ukukhangela kuqhutyelwa khona; xa umqeshwa ehamba, ii-adventure ezingathandekiyo zinokwenzeka;
  2. Unxibelelwano lutshintshela kwincoko okanye kwifowuni kwaye ngokuthe ngcembe lulahleka njengeqela elinye lolwazi.

Oku mhlawumbi lolona khetho lubi lunokwenzeka. Musa ukuzenzela umngcipheko; sebenza ngezixhobo ezahlukeneyo ezizenzekelayo ezinokusombulula imisebenzi yomqeshwa ngamnye. Emva koko uya kugcina i-asethi exabisekileyo - ulwazi lwezorhwebo, kwaye kuya kuba lula ukuba abasebenzi bakho basebenze, kwaye abathengi bakho abayi kuziva belahliwe. 

UPHANDO

- Nceda uphendule uluhlu olufutshane lwemibuzo, oku kuya kusinceda sibe ngcono kuwe :) 

Kutheni ufuna idesika yoncedo ukuba sele unayo iCRM?

Ngabasebenzisi ababhalisiweyo kuphela abanokuthatha inxaxheba kuphando. Ngena, ndiyacela.

Ngaba inkampani yakho inenkonzo yenkxaso?

  • Ewe, kukho, iqela elahlukileyo labasebenzi (isebe)

  • Ewe, ukho, kodwa aba basebenzi benza neminye imisebenzi

  • Akukho nto injalo-isiganeko sithathwa ngulowo sisondeleyo kuye

  • Asiboneleli ngenkxaso yabathengi

Bangama-21 abasebenzisi abavotileyo. Abasebenzisi abangama-4 abakhange.

Benza ntoni aba bafana?

  • Phendula imibuzo yabathengi

  • Thumela imibuzo kwiingcali

  • Nceda abathengi ngokwabo - ukusombulula iingxaki ngokupheleleyo

  • Baphatha yonke into: ukufakela kunye nenkxaso.

  • Thengisa iimveliso kunye neenkonzo zethu

Bangama-21 abasebenzisi abavotileyo. Abasebenzisi abangama-4 abakhange.

Ngaba abasebenzi abanika inkxaso batshintsha rhoqo?

  • Ewe, ngokufuthi aba ngabafundi

  • Ewe, rhoqo - umsebenzi onjalo

  • Ewe, rhoqo - bakhula ngokukhawuleza ngaphakathi kwenkampani

  • Hayi, hayi rhoqo - le yigenge yethu enkulu

Bangama-19 abasebenzisi abavotileyo. Abasebenzisi abangama-4 abakhange.

Ingaba inkampani yakho isebenza kweliphi ishishini?

  • ИВ

  • Hayi IT

Bangama-20 abasebenzisi abavotileyo. Abasebenzisi abangama-4 abakhange.

Ngaba unayo inkqubo yedesika yoncedo kwinkampani yakho?

  • Ewe, kukho, umthengisi

  • Ewe, kukho, ukuzibhala

  • Hayi, sisebenzisa iCRM

  • Hayi, sisebenzisa isoftware eyahlukileyo

  • Akunjalo konke konke, sisebenza ngeposi, ifowuni, iingxoxo

  • Ndiza kukuxelela kwizimvo

Bangama-20 abasebenzisi abavotileyo. Abasebenzisi abangama-4 abakhange.

Ngaba ihlawulwe?

  • Ewe, ihlawulwe

  • Hayi, isimahla

Bali-18 abasebenzisi abavotileyo. Abasebenzisi abasi-7 abakhange.

Ngaba wanelisekile yinkqubo yakho yedesika yoncedo?

  • Ewe, ngokupheleleyo

  • Ngokuyinxenye

  • akukho

  • Asinayo inkqubo yedesika yoncedo

Bali-18 abasebenzisi abavotileyo. Abasebenzisi abasi-6 abakhange.

Yintoni ebalulekileyo kuwe kwinkqubo yedesika yoncedo?

  • Kulula ukuseta kunye nokusetyenziswa

  • Isantya somsebenzi

  • Itshaneli yonke

  • ujongano

  • Khu seleko

  • Iphothali yomthengi (iofisi)

  • iindleko

  • Uvavanyo lwabasebenzi

  • Ulawulo

Bali-17 abasebenzisi abavotileyo. Abasebenzisi abasi-8 abakhange.

Ichanekile kwaye icace njani?

  • Idesika yoncedo

  • Idesika yenkonzo

  • Inkqubo yenkxaso

  • Inkqubo yamatikiti

  • Uthetha ngantoni, ezi ziingcinga ezahlukeneyo!

Bali-15 abasebenzisi abavotileyo. Abasebenzisi abasi-10 abakhange.

umthombo: www.habr.com

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