Uluhlu lweenkcukacha-manani ezinomdla ezisekwe kwizithuba ezivela kumjelo weTelegram . Iziphumo zezifundo ezahlukeneyo ezichazwe ngezantsi zakha zatshintsha indlela endiqonda ngayo utyalo-mali lwemali eyinkunzi yeshishini kunye nendawo yokuqalisa. Ndiyathemba ukuba uya kufumana olu qwalaselo luluncedo nawe. Kuwe ojonga kwintsimi yeenkunzi ukusuka kwicala labasunguli.
1. Ishishini eliqalayo liyanyamalala phakathi kokudityaniswa kwehlabathi
Iinkampani ezincinci ezingaphantsi kweminyaka emibini ubudala zibalelwa kwi-13% yazo zonke ishishini lase-US kwi-1985, kwaye kwi-2014 isabelo sabo sasisele si-8%. Okubaluleke ngakumbi, ipesenti yabasebenzi becandelo labucala abasebenza kwezi nkampani ziqalayo iphantse yehla ngesiqingatha ngexesha elinye.
Nyaka ngamnye kuba nzima ngakumbi nangakumbi ukukhuphisana nabasebenzi abaneenkampani ezinkulu. Kwi-quartz lo mcimbi ngokweenkcukacha ezithe vetshe. Ndiyaqonda ukuba izibalo zinikezelwa kuphela "ezona zikhululekile", kodwa ndiqinisekile ukuba kwinqanaba elithile okanye kwelinye le ngxaki ichaphazela ilizwe ngalinye longxowankulu.
2. Isiqingatha salo lonke utyalo-mali lwe-venture capital luyasilela ukuhlawula.
Ngaphezu koko, kuphela i-6% yazo zonke iintengiselwano zinika i-60% yembuyekezo iyonke, UBen Evans ka-Andreessen Horowitz. Umxholo Ukungena kwemali akupheli apho. Ngaloo ndlela, i-1,2% yazo zonke iintengiselwano zelinge I-25% yazo zonke iidola ze-venture ngo-2018.
Kutheni ibalulekile nje? Ngokuba abaseki kufuneka bacinge njengabatyali-mali. Kwaye kungekhona kuphela xa beceba ukunyusa imali, kodwa naxa beqala ukucinga malunga nokuphumeza ingcamango. Nangona kunzima kakhulu ukucinga kwiindidi ezinjalo - kuphela iimali zotyalo-mali ezilungileyo kwihlabathi 100 X kwiinkampani ezingcono kwihlabathi.
Ukuphupha, kunjalo, akuyongozi, kodwa inqanaba elingaphezulu okanye elingaphantsi elamkelekileyo ngama-20% e-IRR okanye ii-X ezintathu. Jonga izinga lokukhula, funda into malunga nemithetho-siseko yendlela ongxowankulu bamashishini abaluphonononga ngayo uqalo. Ngaba umlinganiselo ofunekayo wembuyekezo uyinyani kwiprojekthi yakho?
3. Umthamo kunye nenani lotyalo-mali lwembewu liyehla
Kwi-2013, isabelo semilinganiselo yembewu kwinani elipheleleyo lemali ye-US ye-venture yayiyi-36%, kwaye ngo-2018 eli nani. ukuya kuma-25%, nangona inkunzi yembewu ephakathi njengepesenti inyuke ngaphezu kweminye imijikelo. Kukwakho idatha esuka kwi-Crunchbase, ngokutsho inani lotyalo-mali elingadlulanga kwi-1 yezigidi zeedola kule minyaka mihlanu idlulileyo. phantse kabini.
Namhlanje kunzima kakhulu ukutsala umdla wabatyali-zimali kwiprojekthi kwasekuqaleni. Ezikhulu-ezininzi, ezincinci-zincinci, njengoko uMarx washiyelwa.
4. Umsantsa phakathi kwemijikelo yenkxaso-mali yiminyaka emibini.
Le nyaniso ngokusekelwe kwidatha yentengiselwano ye-venture ye-18 iminyaka ukususela ekuqaleni kwe-XNUMXs. Ukutyhubela iminyaka, bekukho umkhwa ozinzile kwireyithi yokutsalwa kwenkunzi. Ii-unicorns ezikhula ngokukhawuleza - ukuhluka. Ukwazi oku, cinga ngoqingqo-mali lwakho kwaye ulumkele iindleko zakho, ngakumbi ukuba sele uvale umjikelo wenkxaso-mali wangethuba.
Emva kwayo yonke loo nto, ukutshisa imali ekhoyo yinto yesibini eqhelekileyo ukusilela kokuqalisa. Kwaye inqaku apha asikokuba ishishini elingenangeniso lisebenzise yonke imali elinayo. Oku malunga namatyala okuvalwa kweeprojekthi kunye nomzekelo wezoshishino ophumelelayo, xa abasunguli bathatyathwa ngokukhula kwaye banethemba lokukhangela ngokukhawuleza iimali ezintsha.
5. Ukufumana yeyona ndlela inokwenzeka yempumelelo
I-97% iyaphuma ye-M&A kunye ne-3% kuphela ye-IPO. Ukuphuma kubaluleke kakhulu kuba kuxa wena, iqela lakho kunye nabatyali-zimali bakho behlawulwa. Oongxowankulu bamashishini bahlala kwiindawo zokuphuma, kodwa abaseki bayaqhubeka nokuphupha iiunicorns, benqanda naziphi na iingcinga zokuthengisa ingqondo yabo.
Kodwa ngenye imini kusenokuba kusemva kwexesha. Oosomashishini abaninzi baphoswa lithuba abalinikiweyo lokurhoxisa imali, nangona kunjalo isigqibo esifike ngexesha lokuthengisa ishishini sinokuba sesona sigqibo silungileyo. Ngendlela, uninzi lokuphuma kumanqanaba okuqala: 25% kwimbewu, 44% phambi komjikelo B.
6. Ukunqongophala kwemfuno yemarike sesona sizathu siphambili sokuqalisa ukungaphumeleli
Abahlalutyi be-CB Insights baqhube uphando phakathi kwabasunguli bokuqalisa okuvaliweyo kunye uluhlu lwezona zizathu ze-20 eziqhelekileyo zokungaphumeleli kweenkampani ezisanda kwakhiwa. Ndincoma ukuba uziqhelanise nabo bonke, kodwa apha ndiya kukhankanya eyona nto iphambili - ukungabikho kwemfuno kwiimarike.
Oosomashishini bahlala besombulula iingxaki abanomdla ekuzisombululeni kunokusebenzela iimfuno zemarike. Yeka ukuthanda imveliso yakho, sukuyila iingxaki, vavanya uqikelelo. Amava akho obungqina ayilozibalo; ngamanani kuphela anokuba nenjongo. Ngeli xesha andinakukwazi ukunceda kodwa ukwabelana kwishishini le-SaaS ukusuka eStripe.
7. Icandelo le-B2C2B likhulu kunokuba libonakala
Kuzo zonke iinkampani zeedola ezichitha kwiisombululo ze-IT, i-40 cent eyongezelelweyo ichithwa ekuthengeni ngokuthe ngqo ngabaphathi abaphezulu. Eyona nto iphambili kukuba i-B2B SaaS inokujoliswa kungekuphela nje kwiintengiso zenkampani, kodwa nakwi-B2C2B eyahlukileyo (ishishini-kumthengi-kwishishini).
Kwaye le modeli yokuthengwa kwesoftware iqhelekile kumasebe amaninzi aphambili kwiinkampani. Iinkcukacha zifumaneka kwi Ungxowankulu wemali uTomasz Tunguz osuka eRedpoint "Kutheni i-bottom up ithengisa lutshintsho olusisiseko kwi-SaaS."
8. Ixabiso eliphantsi liyinzuzo embi yokukhuphisana
Abaninzi baqinisekile ukuba ukuba banokunikela ngexabiso eliphantsi, ke impumelelo ibalindile. Kodwa iintsuku zentengiso zihambile. Inkonzo yabathengi isisiseko sayo nayiphi na imveliso, kwaye kukho amanqaku amaninzi afanelekileyo aqinisekisa le thesis. Ngaphezu koko, ngelixa uzama ukunciphisa ixabiso, umntu okhuphisana naye unokuliphakamisa, ngaloo ndlela ukwandisa ingeniso yabo.
Kukho okumangalisayo ukusuka kwi-ESPN, elahlekelwe ngababhalisi be-13 yezigidi emva kokunyusa ixabiso layo nge-54%. Kwaye umnqa apha kukuba ingeniso ye-ESPN nayo inyuke phantse ngama-54%. Mhlawumbi kufuneka unyuse ixabiso lakho ukuze uqale ukufumana ngaphezulu? Ngendlela, ingeniso engaphezulu yenye yezona zinto zingcono zokukhuphisana.
9. Umthetho kaPareto usebenza kwiNgeniso yeNtengiso
Ngokweziphumo Inkampani yokuhlalutya i-Soomla, i-20% yabasebenzisi ijonga i-40% yeentengiso kwaye ithatha i-80% yengeniso yentengiso. Esi sigqibo sisekelwe kwiimbono ezingaphezu kweebhiliyoni ezimbini kwizicelo ezingama-25 ezisebenza kumazwe angaphezu kwama-200.
Kwaye phakathi kweebhiliyoni ezimbini zabasebenzisi bakaFacebook ngabahlali baseUnited States naseCanada kuphela 11,5%, kodwa benza 48,7% yengeniso. I-ARPU kula mazwe yi-$ 21,20, e-Asia - i-$ 2,27 kuphela. Kuyavela ukuba kungcono ukuba nomsebenzisi omnye osuka kuMntla Melika kunesithoba esivela eIndiya. Okanye ngokuphambene - konke kuxhomekeke kwiindleko zokuzitsala.
10. Kukho amawaka ambalwa e-apps ze-iOS kwiklabhu yosozigidi
Kukho ngaphezu kwezigidi ezibini zokusebenza ezikhoyo kwi-App Store, kwaye yi-2857 kuphela yazo eyenza ngaphezu kwe-1 yezigidi zeedola ngonyaka, ngokutsho AppAnnie. Kuvela ukuba kumboniso we-apula ukuba nempumelelo enkulu malunga ne-0.3%. Kwaye asazi ukuba zingaphi iinkampani ezisemva kwezi zicelo, kodwa kuyacaca ukuba zimbalwa zazo.
Ndiza kuphinda ndigxininise ukuba sithetha ngengeniso yonyaka, kungekhona inzuzo eseleyo. Oko kukuthi, ezinye zezi zicelo zisenokungabi nangeniso kubanini bazo. Ngaphantsi kweemeko ezinjalo, amabali acacileyo malunga nokuphunyezwa kwengcamango kunye namandla omatshini wentsholongwane ka-Apple akhangeleka njengenhlanhla kunesiphumo esicwangcisiweyo.
11. Ubudala buyandisa amathuba okuphumelela
В Babala ukuba ithuba lokudala inkampani ephumelelayo kwiminyaka engama-40 ubudala liphindwe kabini kuneminyaka engama-25 ubudala. Ngaphezu koko, umndilili weminyaka ye-2,7 yezigidi zabasunguli kwidatha yabo yiminyaka engama-41,9. Nangona kunjalo, impumelelo enkulu idla ngokuphindaphindiweyo koosomashishini abatsha.
Okukhona usiba mdala, kokukhona usenza izigqibo ngenyameko, kodwa kokukhona uzimisele ngakumbi ukugatya iingcamango eziyingozi. Ngamanye amazwi, okukhona umdala, kokukhona usezantsi amabhongo akho okurhweba, kodwa kokukhona uphezulu amathuba akho okuphumelela. Le ithisisi ikwangqina enye ezimeleyo ukusuka kwiNexit Ventures.
12. Awudingi i-co-founder
Ngokuchaseneyo nenkolelo edumileyo yokuba ithamsanqa lithande ukuthanda imibutho enabaseki abaninzi, uninzi lweziqalo eziphumayo bezinomseki omnyengoku ka I-Crunchbase.
Nangona kunjalo, Ngokungqongqo iiunicorns zisixelela ukuba yi-20% kuphela yazo yasekwa ngumntu omnye. Kodwa ngaba kufanelekile ukuqwalasela eli xabiso xa yonke inkampani yeebhiliyoni zeedola ilibali elikhethekileyo nelingenakulinganiswa? Ukongeza, isampulu enkulu yamanani ihlala ichanekile. Intsomi itshatyalalisiwe.
13. Yonke into isezandleni zakho...
Iinkampani ezingaphezu kwesiqingatha seebhiliyoni zeerandi zivela eUnited States abafuduki. Oku kuthetha ukuba nokuba usuka phi na, unalo ithuba lokuphumelela. Konke kusezandleni zakho... kufuneka ufune ukuthenga. Abatyali-mali - ukwabelana. Abathengi bayimveliso. Into ephambili kukuthengisa.
I-40% yokuqaliswa kwe-AI yaseYurophu ngokwenene le teknoloji, kodwa ukutsala 15% imali ngaphezulu. Into ephambili yingeniso. I-83% yeenkampani eziye zaya esidlangalaleni ngo-2018 , kunye nexabiso leenkampani ezingenangeniso emva koluhlu lonyuka ngaphezu kwenzuzo. Imali kulapho kukho imingcipheko, imingcipheko ilapho iphulo likhoyo. Thengisa. Ingeniso. Inkunzi.
Enkosi kakhulu nonke ngengqalelo yenu. Kwaye umbulelo okhethekileyo kumlawuli wotyalo-mali weDa Vinci Capital ngoncedo lwabo ekuhleni lo mathiriyeli. Ukuba unomdla kwiingxoxo ezinjalo ezingahambelaniyo nefomathi yenqaku elipheleleyo, ngoko ubhalisele .
umthombo: www.habr.com