Uphawu oluphezulu okanye igama lesithethi esinesikhundla esiphezulu sinceda ukugcwalisa amagumbi enkomfa. Abantu bafikelela "kwiinkwenkwezi" ukuze bahlale bekwi-trend kwaye bafunde ngeempazamo zabo kunye noloyiso. Kuphela ekupheleni kweentetho abathathi-nxaxheba banika izithethi ezinje kude nawona manqaku aphezulu.
I-VisualMethod, inkcazo-ntetho kunye nesitudiyo se-infographics, ibuze oosomashishini kunye nabasebenzi bamaqumrhu ukuba yintoni ebadanisa kakhulu malunga neentetho zenkomfa. Kuyavela ukuba xa izithethi ezinamava zingahoyi izilayidi zentlangano kwaye ziqonde ngqo ekuchazeni inkqubo okanye imeko, ukuthembana kuyalahleka. Abanye abaphendulayo bade babiza le ndlela yokuziphatha kwezithethi ngokukhukhumala ("ayizange izazise konke") kunye nokungahoywa ("isihloko yinto enye, kodwa amagama anye"). Sithetha ngokweenkcukacha malunga nokuba zeziphi izilayidi ezibalulekileyo ukuba zikhunjulwe.
Kutheni kubalulekile
Nokuba uthethe izihlandlo ezili-1000, ezi zilayidi zi-5 kufuneka zibe kwiprizenteyishini yakho:
- isihloko sentetho
- ukuzazisa
- isakhiwo sentetho
- ajenda
- iziphumo zokubonisa kunye nabafowunelwa
Ukuba unikezelo lubandakanya icandelo lemibuzo neempendulo, yenza isilayidi esahlukileyo ukuze oku kugxininise kubaphulaphuli okanye usebenzise isishwankathelo sesilayidi sesishwankathelo.
Ngokuqokelela amava ekuthetheni, izithethi zinikela ingqalelo ngakumbi kumxholo wentetho, zikholelwa ukuba yimiphumo namava obuqu esithethi kuphela abalulekileyo kubaphulaphuli. Ewe, oku kubalulekile, kodwa kungakhathaliseki ukuba sisiphi isimo sakho kunye neziphumo zomsebenzi wakho, kubalulekile ukuba abaphulaphuli bafumane ukuqiniswa kokubaluleka kwento eyenzekayo kunye nemvakalelo yobunini. Izilayidi zombutho zikunceda ucule, ungene kwisihloko sakho, kwaye uqonde ukuba kutheni intetho yakho kufuneka ichaphazele ubomi bobuchule babaphulaphuli bakho. Nokuba intetho yakho iyintetho eyodwa, ulwazi lombutho ludala isiphumo sokusebenzisana phakathi kwesithethi nabaphulaphuli kwigumbi.
Zibhaqeke ngesihloko
Naluphi na unikezelo luqala ngephepha lesihloko. Idla ngokuthetha into jikelele, nangona isilayidi sokuqala senziwe ekuqaleni ukucacisa ukufaneleka kwesihloko kubaphulaphuli. Kutheni kusenzeka oku? Abathengi bethu abahlala beqhuba bavuma ukuba bafumana isihloko kumququzeleli okanye, ukuba baqulunqa ngokwabo, oku kwenzeka kwiinyanga ezininzi ngaphambi komcimbi kwaye, ngokungabikho kwexesha, isihloko somzobo sivela. Ngokuhamba kwexesha, ibonakala kuzo zonke iipowusta, iibhanile kunye neeposi, kwaye xa kuziwa ekulungiseleleni, kubonakala kusemva kwexesha ukutshintsha nantoni na. I-VisualMethod icebisa ukuba isoloko iqulunqa isihloko ngesalathiso senzuzo yaso kubaphulaphuli. Nokuba iya kwahluka kancinane kwinto ebhengeziweyo. Ngale ndlela unokubamba ingqalelo yabantu ukusuka kwimizuzwana yokuqala.
Sebenzisa ilizwi elisebenzayo ukuqulunqa isihloko sakho kwaye ube ngokuthe ngqo kangangoko kunokwenzeka. Umzekelo, igama elithi "Uphuhliso lwesindululo sorhwebo" livakala libuthathaka kune "3 iitemplate zesindululo sorhwebo eziya kukunceda uthengise iinkonzo zokubonisana."
Fumana umdla ofanayo nomphulaphuli. Ngaphambi kwentetho, isithethi esihle siya kubuza abaququzeleli abaya kuba segumbini kwaye zithini iziphumo zophando kwizihloko ezifanelekileyo kwiindwendwe. Le ncoko ithatha imizuzu emihlanu, kodwa inceda ukonga ixesha ekulungiseleleni kuba uya kuyazi kanye into elindelwe ngabantu kwaye uya kubakhethela ulwazi olunomdla. Ukuba unikela intetho yakho ekuphela kwayo ebudeni bonyaka, ungasebenzisa isivakalisi esinye ukudibanisa umxholo wakho nezinto ezinomdla kwabo bakhoyo.
Nangona kungekho lwazi malunga nabo baya kuba seholweni, ngaphambi kokuqala kwentetho kwanele ukubuza imibuzo emi-2-3 ecacisa malunga nomsebenzi wabaphulaphuli kwaye uphume nengxabano yokuba kutheni ulwazi lwakho luya kuba luncedo bona.
Xhasa ubuchule bakho
Nje ukuba uqulunqe isihloko, abantu banombuzo olandelayo: kutheni unokuba yingcali kwaye kutheni kufuneka bakuthembe? Oku kusabela kwenzeka ngokuzenzekelayo yaye, ngaphandle kokufumana impendulo, umphulaphuli usenokuphulaphula yonke into ngomdla, kodwa uya kuba namathandabuzo okuba kule meko ithile inkcazelo inokuthenjwa yaye oko akuvileyo kufanelekile ukukusebenzisa ngokoqobo. Ngoko ke, sincoma ukuba izithethi "zinkwenkwezi" zixelele ukuba kutheni zinelungelo lokuvakalisa oku okanye olo lwazi. Indlela yokwenza oku ngokwemvelo, ngaphandle kokuncamathela "I"?
Ezinye iifomathi zemisitho zifuna ukuba isithethi saziswe ngumququzeleli. Kule meko, kubalulekile ukunika umbonisi ulwazi oluchanekileyo kwaye udibanise nesihloko sentetho yakho. Ngokomzekelo, siye sacebisa omnye wabathengi bethu kwinkomfa yokuba oosomashishini bangathethi nje ngendawo yabo yokugqibela yomsebenzi kwinkampani enkulu kwilizwe ngenani labasebenzi, kodwa kunye namava abo angaphambili kwiofisi encinci. Emva kwentetho, isithethi safumana inkcazo yokuba uyaziqonda iingxaki zamashishini amancinci, nangona ngaphambili kwicandelo lemibuzo kunye neempendulo umbuzo wawuhlala ubuzwa "kuhle, le ndlela yokusebenza isebenza kumashishini amakhulu, kodwa kuthekani ngamashishini amancinci?" Xa ubaqonda ngokucacileyo abaphulaphuli bakho, usenokukhetha imizekelo kwizinto ozenzayo eya kuhambisana nomdla wabaphulaphuli bakho.
Ukuba uyazazisa, nikezela ngesilayidi esahlukileyo koku. Ngale ndlela, unokuvakalisa kuphela unxibelelwano phakathi kwamava akho kunye nesihloko, kwaye abantu baya kuzifundela ezinye iinyani-kwaye awuzukubonakala ngathi uyaqhayisa. Kukho into efana ne "triangle of trust". Ukwakha ukuthembana, kufuneka uqhagamshele izinto ezintathu: amava akho, isihloko sakho, kunye nomdla wabaphulaphuli bakho.
Indlela yokuqala yokwenza oku ibandakanya ukusebenzisa i-stereotype. Kubonakala ngathi:
Igama lam ndingu _______, ndingu _______ (Indawo): istereotype _______________. Ukuba ungumlawuli wezorhwebo, intetho yakho inokujongeka ngolu hlobo:
Igama lam nguPeter Brodsky (igama), ndingumlawuli wezorhwebo oqhelekileyo (isikhundla), ovuma izindululo ezininzi zorhwebo ngenyanga kwaye ufumana impendulo kubaxhasi (i-stereotype). Ngale ndlela uqinisekisa ukuba unelungelo lokuthetha ngokubhala izindululo zeshishini kwaye uqonde ukuba benza ntoni abantu abasegumbini ukuba uthetha phambi kwabantu abanesikhundla esifanayo.
Inketho yesibini ngamava angaphambili. Ukuba ubuthetha nabaphuhlisi abathi, ngokomzekelo, benze iinkonzo zokuzenzela unikezelo lwentengiso, unokuthi oku kulandelayo:
Igama lam nguPeter Brodsky (igama), kwaye yonke imihla ndichitha i-30% yexesha lam kwiqela lophuhliso, kuba ndikholelwa ukuba ikusasa lilele kwinkqubo yokuzenzekelayo. Ukuba unamava kuphuhliso, ungatsho ngokucacileyo ngakumbi: Ndingumphuhlisi kwaye bendisoloko ndinguye. Ikhowudi isegazini lam. Kodwa kwenzeka ukuba ndikwazi ukwakha i-algorithm yokusebenza kunye nezibonelelo zorhwebo kunye nokwandisa ukuthengisa nge-999%, kwaye ngoku ndisebenza njengomphathi webhloko. Oku kukwalungile kuba ndibona amacala omabini enkqubo.
Ukuba awunawo amava afanelekileyo, ngoko unokutshintshela kulwimi lweemvakalelo kwaye utsho ukuba kutheni isihloko sibalulekile kuwe. Kuya kuvakala into enje: Mna ngokwam ndingumthengi yonke imihla kwaye ndilungele ukukhala ngolonwabo xa umthengisi eva into endiyidingayo kwaye engazami ukuthengisa ngokwe template. Kodwa lo ngundoqo wethemplate yenkampani elungileyo: ukufundisa abasebenzi ukuba bathathe ithuba lobuntu kunye nobuchwepheshe bokuqonda umxhasi.
Ngokuphathelele kwisilayidi esichaza amava, ungabeka olu lwazi lulandelayo kuso:
- Isihloko somsebenzi kunye namagama eenkampani ozisebenzeleyo
- Imfundo yakho okanye izifundo ezizodwa ezihambelana nesihloko
- Izidanga, amaBhaso kunye neziQinisekiso
- Iziphumo zobungakanani. Ngokomzekelo, zingaphi izibonelelo zentengiso ozenzileyo ebomini bakho?
- Ngamanye amaxesha ukukhankanya abathengi okanye iiprojekthi ezinkulu zifanelekile.
Into ephambili: khumbula ekuhambeni kwexesha ukuba abaphulaphuli abazange beze ukuphulaphula ibali lakho lobomi. Ke ngoko, injongo yenkcazo-ntetho kukuqinisekisa nje ukuba kutheni kubalulekile ukuba abantu bakuve uthetha ngalo mbandela.
Yiba nomdla kumxholo
Ngoku uxelele ukuba kutheni isihloko kunye nobuchule bakho bufanelwe ingqalelo, ngoku abaphulaphuli bafuna ukwazi ukuba uya kudlulisela njani ulwazi, ukuba yintoni inkqubo eya kuba yintoni. Ukubeka umxholo wentetho yakho kwisilayidi kunye nokuseta i-ajenda yentlanganiso kubalulekile ukunqanda ukuphoxeka kwabantu emva kwentetho yakho. Xa ungalumkisi ngesakhiwo sentetho yakho, abantu bazenzela ezabo izinto abazilindeleyo kwaye ayifane ihambelane nenyani. Apha kulapho amagqabantshintshi avela kwisitayile esithi "bendingathethi oko kwaphela" okanye "bendicinga ukuba kungangcono." Nceda abaphulaphuli ngeminqweno yabo kunye nolindelo - beka imithetho kwaye ubaxelele ukuba balindele ntoni.
Indlela elungileyo yokuthetha nge-ajenda ngaphandle kokubiza isilayidi "I-Ajenda." Endaweni yoko, unokwenza umgca wexesha okanye i-infographic. Chaza ukuba icandelo ngalinye liza kuthatha ixesha elingakanani: ithiyori, ipraktikhali, umzekelo, iimpendulo zemibuzo, iikhefu, ukuba zinikiwe. Ukuba uthumela umboniso, kungcono ukwenza umxholo ngendlela yemenyu kunye namakhonkco - ngale ndlela uya kukhathalela umfundi kwaye ugcine ixesha lakhe ejikeleza izilayidi.
I-VisualMethod icebisa ukuba ingakhankanyi kuphela umxholo wentetho, kodwa ukwenza oko ngeenzuzo zabaphulaphuli. Ngokomzekelo, kwisilayidi kukho inqaku elithi "indlela yokubonisa imida yohlahlo lwabiwo-mali kwisindululo sorhwebo." Xa uvakalisa le ngongoma, yenza isithembiso: “Emva kwentetho yam, uya kukwazi ukubonisa imida yohlahlo lwabiwo-mali kwisindululo sorhwebo.” Qinisekisa ukuba abantu bafumana amazwi akho eluncedo.
Njengoko u-Alexander Mitta ephawula kwincwadi yakhe ethi "Cinema Between Hell and Heaven," imizuzu yokuqala ye-20 yefilimu ibangela ukukhanya komdla kuyo yonke inkcazo. Iingcali zisibiza esi siganeko ngokuba sisinyanzelo okanye, ngokuqhelekileyo eliguqulelwa ngokuthi, “sisiganeko esixhokonxayo.” Kukho indlela efanayo kwiiklasi zethiyetha. Izilayidi zakho zentshayelelo zibeka iqonga kwaye zidala umdla kwibali lonke.
Shwankathela
Khumbula i-denouement ekupheleni kwefilimu okanye imveliso: loo mzuzu xa umbukeli ekhanyiselwa kwaye efumana ulwazi lwendalo yonke. Lo mzuzu kwinkcazo-ntetho yakho iya kuba sisilayidi sokugqibela esinezigqibo ezimfutshane. Oku kunokuba sisishwankathelo esinye, esibhaliweyo esikhulu, ukuba uthetha ngokufunyanwa okutsha ngokwenene, okanye imithetho emi-3 ephambili okanye iziphetho zokushwankathela yonke intetho.
Kutheni ushwankathela kwisilayidi esahlukileyo? Okokuqala, unceda ukwenza isigqibo esicacileyo nesichanekileyo ngokusekwe kwiziphumo zentetho yakho. Okwesibini, ulungiselela abaphulaphuli ukuphela kwentetho kwaye ubanike ithuba lokulungiselela imibuzo.
Okwesithathu, unokongeza ixabiso kwintetho yakho. Ukwenza oku, kufuneka ugxininise kwinto yokuba ngenxa yentetho yakho abaphulaphuli bafunde, baqonda kwaye baqonda into ethile. Ngokubanzi, yenza umphumo wexabiso elongezelelweyo. Ngokomzekelo, udwelisa amagama eetemplate ezintathu apho isiphakamiso sorhwebo sakhiwe, kwaye uthi: namhlanje ufunde le mizekelo emithathu, kwaye uyisebenzise unokubonisa ngokucacileyo abaxhasi bakho inzuzo yokubambisana nawe kunye nokukhawuleza ukuthengisa.
Isilayidi esisishwankathelo kufuneka sibe sifutshane kwaye sigqibe ngokwenene. Emva koko, akufuneki uqhubeke ujonge ngakumbi kwisihloko, nokuba ukhumbula ezinye iinkcukacha. Sebenzisa lo mzuzu ukuhlanganisa ubume bakho bobuchwephesha kunye nesiphelo sokugqibela. Into onokuthi uqhubele phambili kuyo kweli nqanaba lokugqibela licandelo lemibuzo neempendulo, nangona kwiimeko ezininzi kungcono ukuyibeka kwangethuba kwaye ugqibezele unikezelo kwinqaku olifunayo.
Ndincede ndiqhagamshelane nawe
Yonke intetho inenjongo. Xa sisiya eqongeni, isithethi sithengisela abaphulaphuli imveliso, inkampani, ubuchule bakhe okanye uhlobo oluthile lwesenzo. Namhlanje kunqabile ukubona ukuthengisa ngokuthe ngqo ngenkcazo-ntetho, ngaphandle kwe-intanethi ye-pyramid schemes yezithambiso okanye iipilisi zomlingo. Kwiimeko ezininzi, isithethi siqokelela iinkcukacha zoqhagamshelwano kubaphulaphuli. Oku akuthethi ukuba uhambahamba eholweni ephethe iphepha lemibuzo, kodwa utsho apho unokuqhubeka khona nonxibelelwano.
Ukuba awukakulungeli ukubonelela abafowunelwa ngokuthe ngqo, ke ubonise i-imeyile yenkampani kwisilayidi sokuvala. Umzekelo, sisebenzisa idilesi jikelele [imeyile ikhuselwe], okanye ungcono, unikeze ikhonkco kwinethiwekhi yoluntu apho unokunxibelelana nabaphulaphuli bakho okanye apho kuvela khona izinto eziluncedo kwisihloko sakho.
Ukuba ungumcebisi ozimeleyo, unokubonelela ngokubanzi, idilesi yomntu okanye ubonise iphepha kwinethiwekhi yoluntu apho unokufowunelwa khona.
Ukwenza abaphulaphuli bakho basebenze, yenza "umnxeba kwisenzo." Cela ingxelo ngenkcazo-ntetho yakho, yabelana ngamakhonkco ngesihloko, okanye ucebise ukuba intetho yakho ingaphuculwa njani. Njengoko i-VisualMethod practice ibonisa, malunga ne-10% yabaphulaphuli bahlala bephendula kwaye besebenza ngokwaneleyo ukushiya izimvo, kwaye malunga ne-30% balungele ukubhalisa kwiindaba zeqela lakho.
PS
Ngokwesithethe “samandulo,” bekufanele ukuba kukhankanyiwe ibinzana elithi “Enkosi ngengqalelo yakho!” Ukuthi "uxolo" kuhlala kunzima kwaye ufuna ukuzalisa ikhefu elingathandekiyo ngesilayidi esinombulelo ofanayo, kodwa siyakukhuthaza ukuba ume kwisilayidi kunye nabafowunelwa. Isilayidi esithi “Enkosi kuSilayidi” kubaphulaphuli bakho ukuba ubudlelwane bakho buphelile, kwaye injongo yalo naliphi na ishishini kukwandisa kwaye liqhubeke ligcina unxibelelwano nabaphulaphuli balo. Abafowunelwa bakho baya kumelana nalo msebenzi ngcono.
umthombo: www.habr.com