Abantu abaninzi basakholelwa kwingcamango ephosakeleyo yokuba ngokuyintloko benza ngobulumko nangengqiqo. Nangona kunjalo, isayensi kunye neengqondo ezisebenzayo sele zifikelele kwisigqibo sokuba ukuziphatha komntu akukho ngqiqweni kwaye akukho ngqiqweni kwiimeko ezininzi zobomi. Akulunganga okanye akubi, kunjalo nje. Ndikunika ukhetho lwababhali kunye neencwadi ezibonelela ngeengxoxo ezikholisayo zokungabi nangqiqo kweHomo Sapiens.
1. UDaniel Kahneman yingcali yengqondo eyafumana ibhaso leNobel kuQoqosho ngo-2002. Umsebenzi wakhe wenzululwazi ubonise ukungahambisani kweemodeli zezoqoqosho ezichaza ukuziphatha kwabathengi. UDaniyeli ubonisa ngokucacileyo ukuba ubuncinane iinkqubo ezimbini zokwenza izigqibo ziphila kunye engqondweni yomntu. Eyokuqala ikhawuleza kwaye izenzekelayo, okwesibini iyancipha, kodwa ngexesha elifanayo "ihlakaniphile". Qikelela ukuba yeyiphi inkqubo esebenza rhoqo?
Yintoni omele uyifunde: UDaniel Kahneman "Cinga ngokukhawuleza ... Gqiba ngokukhawuleza."
2. URobert Cialdini yingcali yengqondo ephonononga into yokuthotyelwa, eyaziwa ngokuba ngumbhali wencwadi ethi "The Psychology of Influence." Uhlelo lokuqala lwapapashwa emva phaya ngo-1984 kwaye belusoloko lupapashwa kwakhona ukususela ngoko. Zonke iincwadi zikaCialdini zifundeka lula kwaye ziqulethe imizekelo emininzi enyanzelisayo yokusabela komntu okuzenzekelayo ukuba abaphembeleli basebenzise rhoqo ukusithengisa into ethile. Ngokutsho kombhali, upapasha imisebenzi yakhe ukunceda uluhlu olubanzi lwabafundi ukuba bafunde ukuqaphela iimeko xa bezenza ngokuzenzekelayo kwaye bafunde ukuxhathisa izenzo ze-manipulators.
Oko ukufunda: URobert Cialdini "Ingqondo yempembelelo" kunye nezinye iincwadi zalo mbhali.
3. I-Tim Urban inengcaciso eyonwabisayo nelula yokulibazisa. Kubuntu bomntu, abalinganiswa ababini "bahlala" - inkawu eyonwabileyo, engakhathaliyo kunye nendoda encinci enengqiqo. Abantu abaninzi banenkawu kwiphaneli yolawulo lomntu ixesha elininzi. Kukho abanye abalinganiswa kweli bali - i-panic monster eza kunye nexesha elisikiweyo.
Yintoni emayifundwe: kunye namanye amanqaku ngumbhali.
4. U-Neil Shubin yingcali ye-paleontologist eyabhala incwadi emangalisayo apho azoba ukufana phakathi kwesakhiwo sabantu kunye nezilwanyana zangaphambili. Abanye ababhali abasebenzisa igama elithi "ingqondo ye-reptilian" ngamanye amaxesha babhekisa kuNeale, kodwa ukusuka kwindawo yokujonga umsebenzi kaNeale kuya kuchaneka ngakumbi ukubiza ingqondo "yereptilian" ingqondo "yentlanzi".
Into omawuyifunde: uNeil Shubin βIintlanzi zangaphakathi. Imbali yomzimba womntu ukususela kumaxesha amandulo ukuza kuthi ga ngoku. "
5. UMaxim Dorofeev ungumbhali wencwadi enomdla kakhulu kwaye eluncedo kakhulu ethi "Jedi Techniques". Le ncwadi iqulethe inkcazo yeepatheni zokuziphatha komntu, ishwankathela kwaye icebisa iindlela zokwandisa ukusebenza komntu. Ndicinga ukuba le ncwadi kufuneka ifundwe kumntu wale mihla.
UMaxim Dorofeev "ubuchule beJedi".
Yonwabela kwaye uluncedo lokufunda!
umthombo: www.habr.com