I-Sony Corporation ithatha ishishini le-smartphone njengenxalenye yepotfoliyo yohlobo lwayo, utshilo uMongameli we-Sony Corp kunye ne-CEO uKenichiro Yoshida (ochazwe ngezantsi) kwinkomfa yabezindaba ukubhengeza isicwangciso seshishini senkampani. Le ngxelo ibangele ukungoneliseki phakathi kwabatyali-mali abathile, abakholelwa ukuba inkampani yaseJapan kufuneka ilahle imveliso engenangeniso.
Ishishini le-elektroniki labathengi likaSony "ligxile kulonwabo kuneemfuno zemihla ngemihla ezinjengeefriji kunye noomatshini bokuhlamba ukusukela oko yasekwayo," uKenichiro Yoshida uxelele iintatheli ngoLwesithathu.
"Sijonga ii-smartphones njengezixhobo zokuzonwabisa kunye necandelo eliyimfuneko ukuze siqinisekise ukuzinza kwe-brand yethu ye-hardware," utshilo uYoshida. "Kwaye isizukulwana esincinci asisabukeli iTV." Indawo yakhe yokuqala yokuchukumisa i-smartphone yakhe. β
Iyunithi ye-smartphone ye-Sony ilahlekelwe yi-97,1 yeebhiliyoni zeedola (i-879,45 yezigidi zeedola) kunyaka-mali wokugqibela ophele ngo-Matshi, ishiywe ngasemva kweentshaba ezifana ne-Apple kunye ne-Samsung Electronics.
Ekuqaleni ibiyindibaniselwano ne-Ericsson yase-Sweden, eyafunyanwa ngu-Sony ngokuthe ngqo ngo-2012, iyunithi inesabelo esingaphantsi kwe-1% kwimarike yee-smartphone zehlabathi kwaye ithumela nje iifowuni ezizizigidi ezi-6,5 ngonyaka, ingakumbi eJapan naseYurophu, ngokwengxelo yezemali yakwaSony.
Kwintlanganiso nabatyali-mali kule veki, uSony uthe uza kugxila kwiimarike ezine: iJapan, iYurophu, iHong Kong kunye neTaiwan. Kubonakala ngathi inkampani yaseJapan ayisayi kuphinda ihlawule kakhulu kwimimandla efana ne-Australia kunye ne-Middle East, kunye neRashiya ne-China.
umthombo: 3dnews.ru