Ngo-Epreli walo nyaka, i-IKEA ibonise ingqokelela elinganiselweyo yeekhaphethi zoyilo ezibizwa ngokuba “nguMnyhadala woBugcisa ka-2019”. Into ephambili yokuqokelela kukuba imizobo yeekhaphethi zenziwe ngabaqulunqi abadumileyo, kuquka umlawuli wezobugcisa bomgca wamadoda kaLouis Vuitton Virgil Abloh, umculi we-avant-garde uCraig Green nabanye. Into nganye ebandakanyiweyo kwingqokelela entsha ye-IKEA yayixabisa i-500 yeedola.
Isigqibo esingaqhelekanga senziwe ngumenzi wefenitshala ukulwa nabathengisi. Inkampani yaseSweden, kunye ne-arhente ye-Ogilvy Social Lab, iphuhlise iskena esikhethekileyo esibizwa ngokuba (He)art Scanner. Isixhobo esikhethekileyo senzelwe ukufunda iimpembelelo zobuchopho bomntu nokubetha kwentliziyo. Isixhobo sokuskena sasetyenziswa yinkampani ukuhlola ukuba umthengi uyithanda kangakanani na into aceba ukuyithenga.
Emva kokuba umthengi efake iskena, wakhatshwa wasiwa kwigumbi elimnyama apho wayenokukhangela iikhaphethi ezahlukeneyo. Ukuba isixhobo sibhala ukuba umntu uthanda uhlobo oluthile lwekhaphethi, umthengi wayenokuyithenga. Ukuba inqanaba leempawu ezirekhodiweyo lalingekho ngokwaneleyo, ngoko umxhasi wacelwa ukuba aqhubele phambili ekujongeni ezi zikhetho zilandelayo.
Ukulandela iziphumo zeli phulo, i-IKEA ikhuphe ividiyo emfutshane apho yathi yonke ingqokelela yeekhaphethi zathengiswa eBelgium kwiveki nje. Kuyaphawuleka ukuba akukho namnye wabameli bengqokelela ye "Art Event 2019" ebekwe kwi-eBay, ngokungafaniyo neempahla ezithengisiweyo kwamanye amazwe.
umthombo: 3dnews.ru