Ngokutsho kophando olwenziwe ngabahlalutyi ePiper Jaffray, enye yeebhanki ezinkulu zotyalo-mali eUnited States, abantu abavela kwiGeneration Z, abazalwa phakathi kwe-1997 kunye ne-2012, bakhetha ukuqhelana neempawu ezintsha kunye neemveliso zabo kwinethiwekhi yoluntu ye-Instagram ngaphezu kuyo nayiphi na enye iwebhusayithi okanye elinye iqonga.
I-Instagram ikhethwe ngaphezu kwe-70% yabaphenduli, kunye nokugubungela abaphulaphuli phakathi kwabaselula ukusuka kwi-14 ukuya kwi-18 yeminyaka ubudala befikelela kwi-90%. I-Snapchat ifike kwindawo yesibini, ifumana ngaphantsi kwe-50% yeevoti, kunye nokuthandwa kwe-app kuphezulu ngakumbi kune-Instagram. Oku kulandelwa yi-imeyile kunye ne-38% yeevoti, i-SMS ene-35%, kunye nokukhangisa kwewebhusayithi kunye ne-30%. Kuphela i-20% yabaselula balandela iimpawu kwi-Twitter kwaye kuphela malunga ne-12% kwi-Facebook.
Kuhlolisiso lwabo, abahlalutyi bakaPiper Jaffray benza uhlolisiso kwabakwishumi elivisayo abangama-8000 16 eUnited States abaneminyaka emalunga ne-19 ubudala. Uphando lubuze imibuzo malunga nemikhwa yabo, inkcitho, iimpawu ezikhethwayo kunye namaqonga e-intanethi. Iziphumo zapapashwa ngokukhawuleza emva kokuba i-Instagram nge-XNUMX kaMatshi yazisa amandla okuthenga ngokuthe ngqo kwi-intanethi ye-social app yezinye iimpawu (umzekelo, i-Adidas, i-Burberry, i-Dior, i-H & M, i-MAC Cosmetics, i-Nike, i-NYX, i-Oscar de la Renta , Prada, Uniqlo, Zara kunye nabanye).
“Ukuthenga kungaphezulu kokuhambahamba evenkileni-imalunga nento oyibonayo kwaye ufunda endleleni,” utshilo u-Instagram kwingxelo xa wayetyhila into entsha. "Kwabaninzi kwi-Instagram, ukuthenga lukukhangela olonwabisayo lokuphefumlela kunye nendlela yokufumana iibrendi ezintsha nezinomdla."
umthombo: 3dnews.ru