Ihlabathi le-ecom lihlulwe libe ngamacandelo amabini: abanye bazi yonke into malunga ne-omnichannel; abanye basazibuza ukuba obu bugcisa bunokuba luncedo njani kushishino. Owangaphambili uxoxa ngendlela i-Intanethi yeZinto (IoT) enokuyibumba ngayo indlela entsha kwi-omnichannel. Siguqule inqaku elibizwa ngokuba yi-IoT Izisa iNgcaciso eNtsha kumava oMthengi we-Omnichannel kwaye sabelana ngamanqaku aphambili.
Enye yeengqikelelo zeNess Digital Engineering yeyokuba ngo-2020, amava omsebenzisi aya kuba yeyona nto ithatha isigqibo xa ukhetha imveliso, kudlula iipropathi ezinjengexabiso kunye nemveliso ngokwayo. Oku kulandela ukuba ukuze kutsalwe abathengi kunye nokwandisa ukunyaniseka kwe-brand, iinkampani kufuneka zifunde ngononophelo uhambo lwabathengi (imephu yokusebenzisana phakathi komxhasi kunye nemveliso), kwaye zichonge imiyalezo ephambili yophawu kuwo onke amajelo onxibelelwano. Le yindlela onokwenza ngayo unxibelelwano "olungenamthungo" kunye nomxhasi.
Izithintelo kwi-IoT Omnichannel Evolution
Umbhali wenqaku ubiza unxibelelwano lwe-Intanethi yezinto kunye ne-omnichannel ye-IoT ye-omnichannel evolution. Kucacile ukuba i-Intanethi yeZinto iya kunceda ukudala uhambo oluphuculweyo lwabathengi. Nangona kunjalo, kukho umbuzo ovulekileyo malunga nokusetyenzwa koluhlu lwedatha evelayo xa kusaziswa i-IoT kwimodeli yeshishini. Uyenza njani ingqiqo enexabiso ngokwenene esekwe kuhlalutyo lwedatha? Umbhali uchonga i-3P kule nto.
Amava asebenzayo
Njengomthetho, ukusebenzisana phakathi kwenkampani kunye nomthengi kuqala ngenyathelo lomthengi (ukuthenga, ukusetyenziswa kwenkonzo). Kwimeko yokusebenzisa i-IoT kwinkampani, imeko inokuguqulwa ngokubeka iliso ngokuqhubekayo usebenzisa izixhobo ze-IoT. Ngokomzekelo, ngenxa yoku, ixesha lokusebenza kunye nokugcinwa okucwangcisiweyo kunokuqikelelwa kwimveliso. Oku kuya kunceda ukuphepha ukungacwangciswanga, ixesha lokunciphisa iindleko. Omnye umzekelo, abenzi boluvo banokulumkisa abathengi malunga nokungasebenzi kakuhle kwamacandelo athile kwimoto okanye ukubala umhla omiselweyo wokutshintshwa okucwangcisiweyo.
Amava aqikelelweyo
I-IoT inokuqikelela kwaye ilindele izenzo zabasebenzisi ngokutshintshisa idatha yexesha langempela kunye neenkonzo zefu ezakha iimodeli zezenzo ezisekelwe kukuziphatha kwabo bonke abasebenzisi. Ngokuhamba kwexesha, kwixesha elizayo, izicelo ezinjalo ze-IoT, zisebenzisa idatha kwiikhamera zokucupha, iirada kunye neenzwa kwiimoto, ziya kwenza iimoto ezizimeleyo zikhuseleke kwaye abaqhubi baya kunciphisa umngcipheko weengozi zendlela.
Amava omntu
Ukwenziwa komxholo okusekwe kwimiba yokuziphatha yabathengi.
Ukwenziwa komntu kuyenzeka ngokubeka iliso rhoqo kunye nohlalutyo lokuziphatha kwabathengi. Umzekelo, ukuba umthengi ebekhangela imveliso ethile kwi-Intanethi kusuku olungaphambili, ivenkile inokumnika, ngokusekwe kwidatha yokukhangela edlulileyo, iimveliso ezinxulumeneyo kunye nezixhobo zisebenzisa intengiso esondele kakhulu kwivenkile engaxhunyiwe kwi-intanethi. Ezi zinikezelo zentengiso ezisebenzisa zombini iinkcukacha ezivela kwi-Bluetooth sensors ezihlalutya intshukumo engaxhunyiwe kwi-intanethi yomxhasi, kunye nedatha efunyenwe kwizixhobo ze-IoT: iiwotshi ezihlakaniphile kunye nezinye izixhobo zobugcisa.
Ukuqukumbela, kufuneka kuqatshelwe ukuba i-IoT ayisiyombumbulu yesilivere yeshishini. Umbuzo uhleli malunga nokuba nokwenzeka kunye nesantya sokusetyenzwa kwedatha enkulu, kwaye ukuza kuthi ga ngoku ziingxilimbela ezinje ngoGoogle, iAmazon, kunye neApple ezinokumelana nobu buchwepheshe. Nangona kunjalo, umbhali uphawula ukuba akufuneki ube yingxilimbela ukusebenzisa i-IoT, kwanele ukuba ube yinkampani ekrelekrele xa kufikwa kwisicwangciso kunye nemephu yohambo lwabathengi.
umthombo: www.habr.com