Molo, Habr! Kungekudala ndafumana ithuba lokuthetha noNikolai Vakorin, umsunguli weprojekthi enomdla yinkonzo yokuthumela izipho ngaphandle kweintanethi usebenzisa i-emoji. Ngethuba lencoko, u-Nikolay wabelana ngamava akhe okuphuhlisa ingcamango yokuqalisa ngokusekelwe kwiikhrayitheriya ezimiselweyo, ukutsala utyalo-mali, ukulinganisa imveliso kunye nobunzima kule ndlela. Ndimnika umgangatho.
Umsebenzi wokulungiselela
Ndenze ishishini ixesha elide, kodwa ngaphambi kokuba libe ziiprojekthi ezininzi ezingaxhunyiwe kwi-intanethi kwicandelo lokuthengisa. Olu hlobo lweshishini ludinwe kakhulu, ndidiniwe bubunzima obuhlala buhleli, ngokufuthi ngequbuliso nangokungenasiphelo.
Ngoko ke, emva kokuthengisa enye iprojekthi ngo-2012, ndaphumla kancinane ndaza ndaqalisa ukucinga ukuba ndenze ntoni ngokulandelayo. Iprojekthi entsha, engekayilwa kuye kwafuneka ukuba ihlangabezane nezi ndlela zilandelayo:
- akukho mpahla ebonakalayo, ekufuneka kuthengwe kunye nemali echithwe kwinkxaso yabo kunye nokujika ngokulula kwii-asethi zibe ngamatyala ukuba kukho into engahambi kakuhle (umzekelo: izixhobo zevenkile yokutyela evalayo);
- akukho akhawunti zifumanekayo. Phantse rhoqo kwiiprojekthi zam zangaphambili kwakukho imeko apho abathengi bafuna i-postpayment, kunye nokuhanjiswa kweenkonzo kunye nempahla ngokukhawuleza. Kucacile ukuba ngoko kufuneka ufumane imali yakho kwaye uchithe ixesha elininzi kunye nomzamo kuyo, ngamanye amaxesha kwakungenakwenzeka ukusombulula ingxaki (okanye kwakunokwenzeka);
- ithuba lokusebenza neqela elincinci. Kwishishini elingaxhunyiwe kwi-intanethi, enye yeengxaki eziphambili kukuqesha abasebenzi. Njengomthetho, kunzima ukufumana kunye nokukhuthaza, i-turnover iphezulu, abantu abasebenzi kakuhle, bahlala beba, izibonelelo ezininzi kufuneka zisetyenziswe ekulawuleni;
- amathuba okukhula kwenkunzi. Amandla okukhula kweprojekthi engaxhunyiwe kwi-intanethi ahlala elinganiselwe, kodwa ndandifuna ukuzama ukufikelela kwimarike yehlabathi (nangona andizange ndiqonde ukuba njani);
- ubukho beqhinga lokuphuma. Ndandifuna ukufumana ishishini eliza kuba lulwelo kwaye apho ndingaphuma ngokulula kwaye ngokukhawuleza ukuba kuyimfuneko.
Kucacile ukuba oku bekufuneka kube luhlobo oluthile lokuqalisa kwi-intanethi kwaye kuya kuba nzima ukusuka kwiikhrayitheriya ngokuthe ngqo kwingcamango yodwa. Ngoko ke, ndaqokelela iqela labantu abanengqondo efanayo - ababengamaqabane kunye nabalingane - abanokuba nomdla ekusebenzeni kwiprojekthi entsha. Saye sagqiba ngohlobo lweklabhu yoshishino eyayidibana ngamaxesha athile ukuze sixoxe ngezimvo ezintsha. Ezi ntlanganiso neengxoxo zathatha iinyanga eziliqela.
Ngenxa yoko, siye saza neembono ezintle zeshishini. Ukuze sikhethe enye, sigqibe kwelokuba umbhali wengcinga nganye uza kunika inkcazo-ntetho yakhe. "Ukhuseleko" kufuneka lubandakanye isicwangciso soshishino kunye nolunye uhlobo lwe-algorithm yesenzo iminyaka emininzi.
Kweli nqanaba, ndeza nombono “wenethiwekhi yokuncokola enezipho.” Ngenxa yeengxoxo, nguye owaphumelela.
Ziziphi iingxaki ebesifuna ukuzicombulula?
Ngelo xesha (2013), kwakukho iingxaki ezintathu ezingasonjululwanga ezinxulumene nentsimi yezipho:
- “Andazi ukuba mandenze ntoni na”;
- “Andazi ukuba mandizibeke phi izipho ezingeyomfuneko nokuba ndingayeka njani ukuzifumana”;
- "Akucaci ukuba usithumele njani isipho ngokukhawuleza nangokulula kwesinye isixeko okanye ilizwe."
Zazingekho izicombululo ngoko. Iziza ezahlukeneyo ezineengcebiso ubuncinci zazama ukusombulula ingxaki yokuqala, kodwa ayizange isebenze ngokufanelekileyo. Ubukhulu becala ngenxa yokuba phantse zonke ezo ngqokelela beziziintengiso ezifihlakeleyo kwiimveliso ezithile.
Ingxaki yesibini ingasonjululwa ngokubanzi ngokuqulunqa uluhlu lweminqweno - oku kuyindlela eyaziwayo eNtshona xa, umzekelo, ngobusuku bomhla wokuzalwa, umntu wokuzalwa ubhala uluhlu lwezipho angathanda ukuzifumana, kwaye iindwendwe zikhetha. baya kuthenga ntoni kwaye baxele ukhetho lwabo. Kodwa eRashiya esi sithethe asizange sithathe ingcambu. Ngokunikezelwa kwezipho, imeko yayibuhlungu ngokupheleleyo: kwakungenakwenzeka ukuthumela into kwesinye isixeko okanye, ngokukodwa, ilizwe elingenazo iimpawu ezininzi.
Kwakucacile ukuba kwithiyori sinokwenza into eluncedo ukusombulula ezi ngxaki. Kodwa imarike ubukhulu becala kwafuneka ukuba yenziwe ngokuzimeleyo, kwaye akukho namnye wamalungu eqela owayenemvelaphi yobugcisa.
Ke ngoko, ukuqala, sithathe iphepha kunye nepensile kwaye saqala ukuphuhlisa intlekisa yesikrini sesicelo sexesha elizayo. Oku kwasivumela ukuba siqonde ukuba kufuneka sibeke ingxaki yesithathu kuluhlu lokuqala - ukuhanjiswa kwesipho. Kwaye kwinkqubo yokuxoxa ukuba le nto inokuphunyezwa njani, umbono wazalwa wokusebenzisa i-emoji ukumela izipho umntu omnye anokuzithumela kwi-Intanethi kwaye omnye afumane ngaphandle kweintanethi (umzekelo, ikomityi yekofu).
Ubunzima bokuqala
Kuba sasingenawo amava okusebenza kwiimveliso ze-IT, yonke into yahamba kancinci. Sichithe ixesha elininzi kunye nemali siphuhlisa iprototype. Kangangokuba amanye amalungu eqela lokuqala aqala ukuphulukana nokholo kwiprojekthi kwaye ayeka.
Nangona kunjalo, sakwazi ukwenza imveliso. Kwakhona, ngenxa yenethiwekhi elungileyo yoqhagamshelwano kwisixeko sethu - eYekaterinburg - sakwazi ukudibanisa malunga namashishini angama-70 kwiqonga kwimodi yokuvavanya. Ezi ikakhulu ibiziivenkile zekofu, iivenkile zeentyatyambo, iindawo zokuhlambela iimoto, njalo njalo. Umamkeli ke kwafuneka aye kwindawo ayifunayo kwaye afumane ikofu yakhe simahla.
Kwavela ukuba yonke into ibonakala igudile kuphela ephepheni. Enyanisweni, ingxaki enkulu yayikukunqongophala kokuqonda kwicala labasebenzi bemibutho yethu yamaqabane. Kwi-cafe eqhelekileyo, ingeniso iphezulu kakhulu, kwaye uqeqesho alusoloko lunikwa ixesha elaneleyo. Ngenxa yoko, abaphathi beziko banokungazi ukuba iqhagamshelwe kwiqonga lethu, kwaye bangavumi ukunika izipho esele zihlawulwe.
Abasebenzisi bokugqibela nabo abazange bayiqonde ngokupheleleyo imveliso. Ngokomzekelo, kuthi kubonakala ngathi sikwazile ukwenza inkqubo efanelekileyo yokulungelelanisa izipho. Undoqo wayo yayikukuba igmoji ethile yokubonisa isipho yayanyaniswa nodidi lwempahla, hayi inkampani yomthengisi. Oko kukuthi, xa umsebenzisi ethumele ikomityi ye-cappuccino njengesipho, umamkeli wayenokufumana ikofu yakhe kuyo nayiphi na indawo eqhagamshelwe eqongeni. Ngelo xesha, ixabiso lendebe liyahluka kwiindawo ezahlukeneyo - kwaye abasebenzisi abazange baqonde ukuba le nto yayingeyona ingxaki yabo kwaye banokuya kuyo nayiphi na indawo.
Kwakungenakwenzeka ukucacisa umbono wethu kubaphulaphuli, ngoko ke kwiimveliso ezininzi ekugqibeleni satshintshela kwikhonkco elithi "gmoji - umthengisi othile". Ngoku, ngokuqhelekileyo isipho esithengwa nge-gmoji ethile sinokufunyanwa kuphela kwiivenkile kunye nokusekwa kwenethiwekhi ebotshelelwe kolu simboli.
Kwakunzima nokwandisa inani lamaqabane. Kwakunzima kumaketanga amakhulu ukuchaza ixabiso lemveliso, iingxoxo zazinzima kwaye zide, kwaye inxalenye enkulu yayingekho umphumo.
Khangela iindawo ezintsha zokukhula
Siye sazama ngemveliso-umzekelo, asenzanga nje isicelo, kodwa ikhibhodi ephathwayo, onokuthumela ngayo izipho kuyo nayiphi na isicelo sokuncokola. Sandisa kwizixeko ezitsha - ngokukodwa, saqalisa eMoscow. Kodwa kunjalo izinga lokukhula belingekho mhle kakhulu. Konke oku kwathatha iminyaka eliqela; saqhubeka sikhula sisebenzisa ezethu iimali.
Ngo-2018, kwaye kwacaca ukuba kufuneka sikhawulezise - kwaye oku sifuna imali. Akukhange kubonakale ngathi kusithembisile kakhulu ukuba siguqukele kwiimali kunye nee-accelerators ngemveliso yemalike engekalungiswa; endaweni yoko, ndatsala umlingane wangaphambili kwenye yeeprojekthi zam zangaphambili njengomtyali-mali. Sikwazile ukutsala i-3,3 yezigidi zeerandi kutyalo-mali. Oku kusivumele ukuba siphuhlise ngenkalipho iingqikelelo ezahlukeneyo zentengiso kwaye sizibandakanye ngokukhutheleyo ekwandiseni.
Lo msebenzi wenze ukuba kube nokwenzeka ukuqonda ukuba siphosakele into ebalulekileyo, oko kukuthi icandelo lequmrhu. Iinkampani kulo lonke ihlabathi ngokukhutheleyo zinika izipho - kumaqabane, abathengi, abasebenzi, njl. Inkqubo yokulungiselela ukuthengwa okunjalo idla ngokungabonakali, kukho abalamleli abaninzi, kwaye amashishini ahlala engakwazi ukulawula ukuhanjiswa.
Besicinga ukuba iprojekthi yeGmoji inokusombulula ezi ngxaki. Okokuqala, ngokuziswa - emva koko, umamkeli ngokwakhe uya kufumana isipho sakhe. Ukongeza, ekubeni ukuhanjiswa kuyidijithali kuqala, umfanekiso wesipho unokwenziwa ngokwezifiso, uphawu, kunye nokucwangciswa - umzekelo, ngaphambi koNyaka oMtsha, ngo-23:59, thumela isilumkiso ngesipho se-emoji esivela kwinkampani. Inkampani nayo inedatha eninzi kunye nokulawula: ngubani, phi kwaye nini na isipho, njl.
Ngenxa yoko, sasebenzisa imali ephakanyisiweyo ukuphuhlisa iqonga le-B2B lokuthumela izipho. Le yindawo yokuthengisa apho abathengisi banokunikezela ngeemveliso zabo, kwaye iinkampani zinokuzithenga, zifake uphawu nge-emojis kwaye zizithumele.
Ngenxa yoko, sakwazi ukutsala abathengi abakhulu. Umzekelo, iinkampani ezininzi ziqhakamshelane nathi - kwaye siye sakwazi ukusebenza kwiimeko ezinomdla kwiinkqubo zokwandisa ukunyaniseka kwenkampani kunye nokuthumela izipho zenkampani, kubandakanya ngezaziso zokutyhala zezicelo zomntu wesithathu.
I-twist entsha: ukwanda kwamazwe ngamazwe
Njengoko kunokubonwa kwisicatshulwa esingasentla, uphuhliso lwethu lwaluhamba kancinci kwaye sasijonge nje ukungena kwiimarike zangaphandle. Ngaxa lithile, xa iprojekthi sele iphawuleka kwilizwe lethu, saqala ukufumana izicelo koosomashishini abavela kwamanye amazwe malunga nokuthenga i-franchise.
Ukuqala nje kokujonga, umbono wawubonakala ungaqhelekanga: zimbalwa iziqalo ze-IT emhlabeni ezikala zisebenzisa imodeli yefranchise. Kodwa izicelo zaqhubeka zisiza, ngoko sagqiba kwelokuba sizame. Yile ndlela iprojekthi yeGmoji yangena ngayo kumazwe amabini e-USSR yangaphambili. Kwaye njengoko uqheliselo lubonisile, le modeli iye yasebenza kuthi. "Sipakishile" ukuze uqalise ngokukhawuleza. Ngenxa yoko, ekupheleni kwalo nyaka inani lamazwe axhaswayo liya kwanda ukuya kumathandathu, kwaye ngo-2021 siceba ukuba sibekho kumazwe angama-50 - kwaye sikhangele ngokunyanisekileyo amaqabane okuphumeza oku.
isiphelo
Iprojekthi yeGmoji imalunga neminyaka esixhenxe ubudala. Ngeli xesha, sajamelana nobunzima obuninzi yaye safunda izifundo eziliqela. Ukuqukumbela, sizidwelisa:
- Ukusebenza ngombono wokuqalisa yinkqubo. Sichithe ixesha elide kakhulu sihlonipha umbono weprojekthi, siqala ngemigaqo esisiseko kwaye siqhubela phambili ekukhetheni imikhombandlela enokwenzeka, nganye kuzo yahlalutywa nzulu. Kwaye nasemva kokhetho lokugqibela, iindlela zokuchonga abaphulaphuli ekujoliswe kubo kunye nokusebenza nabo zitshintshile.
- Iimarike ezintsha zinzima kakhulu. Ngaphandle kwento yokuba kwimarike engekabunjwa kukho ithuba lokufumana imali eninzi kwaye ube yinkokeli, kunzima kakhulu kuba abantu abasoloko beqonda iimbono zakho eziqaqambileyo. Ke ngoko, akufanele ulindele impumelelo ekhawulezileyo kwaye ulungiselele ukusebenza nzima kwimveliso kwaye unxibelelane rhoqo nabaphulaphuli.
- Kubalulekile ukuhlalutya iimpawu zemarike. Ukuba ingcamango ibonakala ingaphumeleli, oku ayisosizathu sokungayihlalutyi. Oku kwakunjalo ngombono wokulinganisa ngee-franchise: ekuqaleni umbono "awuzange uphumelele," kodwa ekugqibeleni safumana ijelo elitsha lenzuzo, sangena kwiimarike ezintsha, kwaye satsala amashumi amawaka abasebenzisi abatsha. Ngenxa yokuba ekugqibeleni baphulaphule imarike, ebonisa imfuno yombono.
Kuphelele apho namhlanje, enkosi ngengqalelo yakho! Ndiya kuvuya ukuphendula imibuzo kwizimvo.
umthombo: www.habr.com