"Umdlalo ulungile, kodwa ngaphandle kolwimi lwesiRashiya ndiyinika enye" ββ- ukuphononongwa rhoqo kuyo nayiphi na ivenkile. Ukufunda isiNgesi, ewe, kulungile, kodwa ukwenziwa kwalapha ekhaya nako kunokunceda. Ndiguqule inqaku, ukuba zeziphi iilwimi ekufuneka zigxininise kuzo, yintoni enokuguqulelwa kunye neendleko zendawo.
Amanqaku aphambili ngexesha elinye:
- Ubuncinci besicwangciso sokuguqulela: inkcazo, amagama angundoqo + izikrini.
- Iilwimi ezili-10 eziphambili zokuguqulela umdlalo (ukuba sele ukwisiNgesi): isiFrentshi, isiTaliyane, isiJamani, iYurophu, iSpanish, isiTshayina esenziwe lula, isiPhuthukezi saseBrazil, isiRashiya, isiJapan, isiKorea, isiTurkey.
- Olona hlumo lukhulu lweminyaka emithathu luboniswe sisiTurkey, isiMalaysian, isiHindi, isiTshayina Esenziwe Lula, isiThai nesiPolish (ngokutsho kweLocalizeDirect).
- Ukuguqulelwa kwiilwimi FIGS+ZH+ZH+PT+RU - "umnyama omtsha" kwingingqi.
Yintoni yokuguqulela?
Okokuqala, makhe sithethe ngamacandelo omdlalo onokuguqulelwa - uhlahlo lwabiwo-mali lwasekhaya luxhomekeke kule nto.
Ukongeza kumbhalo womdlalo, unokuguqulela iinkcazo, uhlaziyo, kunye namagama angundoqo kwiVenkile yeApp, iGoogle Play, iSteam, okanye naliphi na elinye iqonga. Ungasathethi ke ngemathiriyeli yokuthengisa ukuba uthatha isigqibo sokukhuthaza umdlalo wakho ngakumbi.
Umdlalo wasekhaya unokwahlulwa ngokweendidi ezintathu:
- indawo esisiseko (umzekelo, ulwazi lweevenkile ze-app, iinkcazo, amagama angundoqo, i-screenshots);
- indawo yasekuhlaleni ngokuyinxenye (isicatshulwa esingaphakathi komdlalo namacandelwana);
- indawo epheleleyo (kubandakanywa iifayile ezivakalayo).
Eyona nto ilula kukuguqulela inkcazelo kwi-app store. Oku koko abantu baya kusekela isigqibo sabo malunga nokuba bathenge okanye bakhuphele.
ebalulekileyo. Abantu abaninzi emhlabeni abasazi isiNgesi. Ngokomyinge, ama-52% abantu bathenga kuphela ukuba inkcazo yemveliso ibhalwe ngolwimi lwabo lwenkobe. EFransi naseJapan eli nani lingama-60%.
Yonke itekisi iya kuba ngolwimi olusemthethweni lwevenkile kwilizwe elithile (i-Google kunye ne-Apple zibeka ngokupheleleyo iivenkile zabo), ngoko inkcazo eguqulelwe iya kudibanisa kunye nokuguqulelwa kwevenkile kwaye yenze ingcamango enhle.
Ngaba kufuneka ndiguqule umbhalo kumdlalo ngokwawo? Usasazo lwenzeka kwihlabathi liphela kwaye ukwenziwa kwasekhaya kwandisa ukufikelela kunye nokubanakho ukutsala abaphulaphuli abaninzi. Ukuba abadlali banokudlala ngomdlalo ngolwimi lwabo lwenkobe, kuya kuba nefuthe elihle kumava abo kunye nempendulo. Kakade ke, ezi zibonelelo kufuneka zilinganiswe ngokweendleko.
Ibiza malini ukwenziwa kwasekhaya?
Kuxhomekeke kwinani lamagama, iilwimi ekujoliswe kuzo kunye neendleko zokuguqulela.
Iindleko zokuguqulela ezenziwa ziingcali zolwimi zinokwahluka ukusuka kwi-β¬ 0,11 ukuya kwi-β¬ 0,15 ngegama okanye umlinganiswa (yesiTshayina). Iindleko zokuhlola ubungqina zidla ngokufikelela kwi-50% yeendleko zokuguqulela. Ezi zixabiso ze-LocalizeDirect, kodwa zinika umbono wamaxabiso aqikelelweyo kwimarike.
Ekuqaleni, uguqulelo lomntu luhlala lubiza ngaphezu kokuguqulela ngomatshini ngohlelo olulandelayo.
. Ixabiso ngegama ngalinye, $
Ukuguqulela imetadata yevenkile yeapp kwiilwimi ezininzi kunenkxaso yomdlalo yindlela edumileyo. Isixa sombhalo kwinkcazo silinganiselwe, ngoko ke uguqulelo aluyi kuba lubiza kakhulu.
Xa kuziwa kumxholo womdlalo, konke kuxhomekeke kwindlela "intetho" yomdlalo wakho. Ngokomndilili, abathengi be-LocalizeDirect baqala nge-7-10 yeelwimi zangaphandle xa uguqulela umbhalo womdlalo.
Ngokubhekiselele ekuhlaleni kohlaziyo, kuxhomekeke ekubeni uceba ukuzikhulula kangaphi. Kucetyiswa ukuba usebenze nabaguquleli abafanayo - oku kufuna ukusebenzisana ngokukhawuleza kunye nokuhambelana.
Imibuzo emihlanu phambi kokuba ukhangele umguquleli
Xa ukhetha iimarike kunye neelwimi zendawo, zibuze imibuzo embalwa:
- Uhlobo kunye nemodeli yokwenza imali-i-freemium, intengiso okanye ukuthengwa kwe-app?
- Ukuba le yimodeli ye-P2P, ndiceba ukwamkela malini ngenyanga? Zeziphi iimarike ezinokufikelela olu hlobo lweendleko zokuthenga ngaphakathi kwi-app?
- Zeziphi iilwimi ezaziwa kakhulu kumaqonga am?
- Ngoobani endikhuphisana nabo? Ngaba bayiguqule ngokupheleleyo imidlalo yabo okanye bakhethe ukuba bayiguqule ngokuyinxenye?
- Ndisithetha kakuhle kangakanani isiNgesi kwiimarike endijolise kuzo? Ngaba basebenzisa ialfabhethi yesiLatini okanye ngaba iilwimi zabo azinanto yakwenza nayo?
Olu lwazi luyafuneka ukuze kuqondwe amandla omdlalo kunye nendlela ehambelana ngayo namandla emarike ekujoliswe kuyo.
Izinto ezilindelwe kwamanye amazwe nazo zibaluleke kakhulu. Umzekelo, umbhalo wasekhaya kunye nelizwi elisebenza ngesiNgesi zidumile ePoland. EFransi, eItali, eJamani naseSpain, abadlali balindele i-VO epheleleyo, ngakumbi kwimidlalo emikhulu.
Kwamanye amazwe, abadlali abanangxaki yokudlala imidlalo ngesiNgesi, nokuba ayilolwimi lwabo lwenkobe. Ngokukodwa ukuba isixa sombhalo sincinci okanye ingqikelelo yomdlalo iqhelekile.
Icebiso. Jonga iinkcukacha zolwimi kwi-T-Index okanye i-EF English Proficiency Index. Kuluncedo ukwazi ukuba ngawaphi amazwe angayi kwamkela umdlalo ongengowasekhaya kwaphela (ubuchule besiNgesi obuphantsi nobuphantsi kakhulu).
Amazwe ngobuchule besiNgesi (EF EPI 2018)
Bona eyona midlalo idumileyo kwiimarike ezahlukeneyo ukulinganisa ukhuphiswano kunye nokukhethwa kwabadlali.
Icebiso. Ngolwazi ngemidlalo ephathwayo, jonga iingxelo zika-Annie. I-SimilarWeb sesinye isixhobo sasimahla esinezinto ezininzi. Kwaye iSteam ipapasha idatha yexesha lokwenyani kwimidlalo yekhompyuter eyi-100 ephezulu ngenani labadlali kunye nezona lwimi zidumileyo.
Inani lokukhutshelwa kunye namanqanaba engeniso zezinye zeemetrikhi eziphambili ekufuneka zijongwe ngabaphuhlisi.
Zeziphi iilwimi ekufuneka umdlalo uguqulelwe kuzo?
Ukususela kunyaka ophelileyo, amazwe alishumi aphezulu anengeniso ephezulu kwiintengiso zemidlalo aquka iChina, i-US, iJapan, iSouth Korea, iJamani, i-UK, iFransi, iCanada, iSpain, i-Itali kunye noMzantsi Korea.
La mazwe ali-10 abonelele nge-80% yengeniso yehlabathi (phantse i-110 yeebhiliyoni zeedola). Balandelwa yiRashiya, iMexico, iBrazil, i-Australia, iTaiwan, i-Indiya, i-Indonesia, iTurkey, iThailand kunye ne-Netherlands, edibene enye i-8% (i-11,5 yeebhiliyoni zeedola).
Itheyibhile ibonisa amazwe angama-20 abekwe ngoqikelelo lwengeniso yemidlalo ye-2018. Idatha kwimidlalo yabemi yaqokelelwa ngo-2017-2018.
amazwe ngengeniso yokudlala
Ke, ngokusungula iprojekthi kuwo onke amazwe angama-20 ehlabathi, uya kuba nokufikelela kwiimarike eziphantse zibe ngama-90% engeniso yemidlalo yehlabathi. I-Asia-Pacific igalela malunga nama-50% kwaye uMntla Melika ugalela i-20% yengeniso yehlabathi.
Ukuba imodeli yakho yokwenza imali isekwe kwintengiso, kuyavakala ke ukuqwalasela indawo yasekhaya kumazwe anesiseko esikhulu sabasebenzisi, anjengeTshayina, iIndiya, iBrazil okanye iRussia.
Ngaba umdlalo kufuneka uguqulelwe kwiilwimi ezingama-20?
Akunyanzelekanga.
Sicinga ukuba ulwimi lwakho lwemvelaphi sisiNgesi. Ngaphandle koko, ukuguqulela umdlalo kwisiNgesi yinto yokuqala ekufuneka uyenzile. Ngayo uya kungena eMntla Melika, eOstreliya, eBritane, eyinxalenye yeIndiya kunye nezinye iimarike zaseAsia. Unokufuna ukwahlula iinguqulelo zase-UK kunye ne-US. Abadlali basenokucatshukiswa ngamagama angaqhelekanga okanye angaqhelekanga. Ukuba zithe ngqo kuhlobo lomdlalo ke oko kulungile, kodwa ngokuqhelekileyo akunjalo.
Ngoku makhe sijonge ezona lwimi zidumileyo esenze imidlalo yasekhaya ngo-2018, ngokwenani lamagama.
Itshathi yephayi ibonisa ukuhanjiswa kwezona lwimi zidumileyo kwi-LocalizeDirect ngokobalo lwamagama. Lilonke, i-data pool ibandakanya iilwimi ze-46.
iilwimi zasekuhlaleni
Uninzi lwee-odolo zasekhaya zikwielwimi ezine, ezibizwa ngokuba ziiFIGS: isiFrentshi, isiTaliyane, isiJamani kunye neSpanish.
Emva koko sadlulela kwisiTshayina Esenziwe Lula, isiPhuthukezi saseBrazil, isiRashiya, isiJapan, isiKorea, isiTurkey, isiTshayina, isiPhuthukezi, isiJapani.
Zilandelwa sisiTshayina Somthonyama, isiPolish, isiSwedish, isiDatshi, isiArabhu, isiLatin American, isiDanish, isiNorway, isiFinnish nesiIndonesia.
Kwakhona, iilwimi ezili-10 eziphezulu zibalelwa ngaphezulu kwe-80% yamagama ewonke.
Iilwimi ezi-7 eziBalaseleyo zoKuhlala
Uluhlu olufunekayo luquka iFIGS+ZH+ZH+PT+RU. Yiyo loo nto.
IsiFrentshi
Kunye neFransi, ivula iingcango eBelgium, eSwitzerland, eMonaco nakwinani lamazwe aseAfrika. IsiFrentshi saseYurophu sikwafanelekile eCanada (malunga ne-20% yabemi bathetha isiFrentshi), nangona abantu baseCanada banokukhetha inguqulelo yendawo.
Yintoni? Isi-Canadian (iQuebec) isiFrentshi siqulethe amagama amaninzi emali-mboleko esiNgesi, izaci zasekuhlaleni kunye namabinzana. Ngokomzekelo, eQuebec ma blonde uthetha intombi yam, kodwa abantu baseYurophu abathetha isiFrentshi baya kuyithatha ngokoqobo njenge-blonde yam.
Ukuba usasaza umdlalo kwi-intanethi eCanada, unokuwushiya ngesiNgesi. Kodwa ukuba akukho intanethi, iFrenchization iyimfuneko.
ΠΡΠ°Π»ΡΡΠ½ΡΠΊΠΈΠΉ
IsiTaliyane lulwimi olusemthethweni eItali, eSwitzerland naseSan Marino. I-Itali yimarike yemidlalo ye-10 enkulu kwihlabathi. Baqhelene nomgangatho ophezulu wendawo yemidlalo ngenxa yezinga eliphantsi lokungena kolwimi lwesiNgesi.
IsiJamani
NgesiJamani, ungafikelela kubadlali bemidlalo abavela eJamani naseOstriya (#5 kunye ne#32 kumazinga ehlabathi), kunye naseSwitzerland (#24), eLuxembourg naseLiechtenstein.
ISpanish
Imarike yokudlala eSpain incinci kakhulu - izigidi ezingama-25. Kodwa xa sijonga abasebenzisi be-intanethi abathetha iSpanish, sithetha malunga neqela elizizigidi ezingama-340 - elesithathu ngobukhulu emva kokuthetha isiNgesi kunye nesiTshayina. Ngenxa yolawulo lwe-US kwirenki (kwaye inyani yokuba i-18% yabemi base-US bathetha iSpanish), ayimangalisi into yokuba abaphuhlisi abaninzi bagqibe ukuguqulela imidlalo kwiSpanish.
ebalulekileyo. IsiLatini saseMelika iSpanish sahlukile kwiSpanish saseYurophu. Nangona kunjalo, eMzantsi Merika, umdlalo kulo naluphi na ulwimi lwesiSpanish wamkelekile ngakumbi kunenguqulelo yesiNgesi.
IsiTshayina Esenziwe Lula
Olu lulwimi lwethu lwesihlanu oludumileyo lwendawo. Kodwa kudla ngokufuna inkcubeko yomdlalo. I-Google Play ivaliwe kwilizwe laseTshayina kwaye indawo yayo yathathwa ziivenkile zalapha ekhaya. Ukuba usebenzisa iAmazon okanye iTencent, sincoma ukuguqulela umdlalo kwisiTshayina esenziwe lula.
ebalulekileyo. Umdlalo waseHong Kong okanye eTaiwan kufuneka uguqulelwe kwisiTshayina seMveli.
Ukongeza, isiTshayina lulwimi lwesibini oludumileyo kwiSteam, lulandelwa sisiRashiya.
Ezona lwimi zidumileyo kwiSteam ngoFebruwari 2019
IsiPhuthukezi saseBrazil
Ikuvumela ukuba ugubungele isiqingatha selizwekazi laseLatin America kunye nelona lizwe linabantu abaninzi abaphuhlayo-iBrazil. Musa ukuphinda usebenzise iinguqulelo zaseYurophu kwisiPhuthukezi.
Π ΡΡΡΠΊΠΈΠΉ
I-Lingua franca eRashiya, eKazakhstan naseBelarus. Kukhulu, ngakumbi ukuba umdlalo ukhutshiwe kwi-Steam. Ngokwezibalo, abadlali baseRussia banokuthi bashiye izimvo ezimbi ukuba umdlalo awuguqulelwa kwisiRashiya. Oku kusenokonakalisa amanqaku ewonke.
Makhe sijonge kwiilwimi ezibonise ukwanda okukhulu kule minyaka mithathu idlulileyo. Itshathi ibonisa iilwimi ezili-10 ezikhula ngokukhawuleza kwipotifoliyo ye-LocalizeDirect kwiminyaka emithathu, ukusuka ngo-2016 ukuya ku-2018. I-Taiwanese Chinese ayiqukwanga njengoko yongezwa kuphela kwichibi lethu lolwimi ngo-2018.
ukwenzela ukwenziwa kwendawo
Ulwimi lwaseTurkey lukhule amaxesha ali-9. Ilandelwa yiMalaysian (i-6,5 amaxesha), i-Hindi (i-5,5 amaxesha), i-Simplified Chinese, i-Thai kunye ne-Polish (i-5 amaxesha). Ukukhula kusenokwenzeka ukuba kuqhubeke.
Inketho ethembekileyo kunye ne-XNUMX% kukuguqulela imidlalo kwiilwimi "zemveli" zaseYurophu naseAsia. Kodwa ukungena kwiimarike ezikhulayo kunokuba linyathelo elihlakaniphile lophuhliso lweprojekthi.
umthombo: www.habr.com