Wonke umyalezo wesine othunyelwe ngabasebenzisi benethiwekhi yoluntu uqulethe i-emoji. Esi sigqibo, esisekelwe kuphando lwabo, senziwe ziingcali ezivela kwi-Noosphere Technologies, eziye zafunda amanethiwekhi oluntu athandwayo kwicandelo laseRashiya. Abahlalutyi basebenzise imiyalezo engaphezulu kwezigidi ezingama-250 ethunyelwe ukusuka ngo-2016 ukuya ku-2019. Emsebenzini wabo, iingcali zasebenzisa i-Brand Analytics yogcino lwedatha, eneqonga ledatha yemidiya yoluntu ebanzi ngesiRashiya.
Abahlalutyi baxela ukuba eyona emoji idumileyo ngentwasahlobo ka-2019 yayisisibane esityheli-orenji, esisetyenziswe malunga nezigidi ezi-3 ngexesha lokunika ingxelo. Kwindawo yesibini kwisikhundla sokuthandwa yintliziyo ebomvu β€οΈ, eyathunyelwa ngamaxesha ezigidi ezi-2,8. Ukujikeleza ezintathu eziphezulu kukukhala nge-emoticon yokuhleka ????, eyayifakwe kwimiyalezo evela kubasebenzisi benethiwekhi yoluntu amaxesha ezigidi ze-1,9. Iingcali ziqaphela ukuba i-emoji ethandwayo inomahluko osekelwe kwisini. Ngokomzekelo, abafazi banamathuba e-1,5 amathuba okusebenzisa i-emoji, bakhetha intliziyo ebomvu, ukukhanya okuphuzi-orenji kunye ne-checkmark eluhlaza. Phakathi kwabantu besilisa, ukukhanya kolona kuthandwa kakhulu, kulandelwa uphawu oluluhlaza kunye nobuso obumomothekayo obukhala ngeenyembezi.
I-Emoji isetyenziswa rhoqo kunezinye i-emoji ziindwendwe kwinethiwekhi ye-Instagram (34%). Ilandelwa kunye ne-lag enkulu ye-VKontakte (16%), i-Twitter (13%), i-Facebook (11%), i-YouTube (10%), i-Odnoklassniki (10%), kunye nezinye iiprojekthi zeendaba (6%).
I-dynamics yokukhula ekuthandeni kwe-emoji kwixesha lokunika ingxelo ibonisa ukunyuka okukhulu kwinani lokusetyenziswa kwabo ukususela kunyaka odlulileyo. Ngokucacileyo, inani lemiyalezo equlathe kuphela i-emojis iyaqhubeka nokukhula ngokukhawuleza. Ukuba ngo-2016 inani lemiyalezo enjalo alidlulanga i-5%, ngoko sele sele kulo nyaka umthamo wemiyalezo equkethe kuphela i-emojis ikhule ibe yi-25%.
umthombo: 3dnews.ru