Mholo! Sipapashe incwadi yethu yesithathu, kwaye kwizimvo kwiposti ubuze ukuba kutheni, enyanisweni, sifuna indlu yokushicilela. Kwimeko yethu, ngokuphindwe kabini, kuba sisebenza ngephepha, kwaye sinothungelwano lokuhambisa - ngoko kutheni umshicileli?
Iimpendulo apho zicace gca kuluhlu lokuqala - ke, ayiloshishini lethu eli. Kodwa ukuba uqhubela phambili, unokufumana izinto ezininzi ezimangalisayo. Ndemba, ndafumana isiqingatha se-MYTH. Kwafumaniseka ukuba ngokuzolileyo babelane ngedatha kunye namabali malunga nokuba benza ntoni na ngeencwadi. Kuye kwavela ukuba sineenkqubo ezifanayo zokuphehlelelwa (kuphela baneencwadi, kwaye sinemidlalo), kodwa kukho ama-nuances.
Ke ngoko, wamkelekile kwiposti "owayengayazi malunga nentengiso yeencwadi yaseRussia." Kwaye ewe, kukho izinto ezimbalwa ezingaqhelekanga apho.
Umbuzo omsulwa: yenza ntoni indlu yokupapasha?
Uthatha umngcipheko, unikezela ngeenkonzo zokulungiselela iincwadi kunye noyilo, ukuhanjiswa, i-PR kunye nokukhuthazwa.
Ziziphi iingozi?
Ukuba uzise umbhalo wakho wesandla kwindlu yopapasho, kwaye ibhodi yokuhlela iyithandile, indlu yopapasho inokukunika ukuba upapashe incwadi phantsi kwe "sithatha ilayisenisi, ufumana isikim sobukhosi". Libali eliqhelekileyo elo. Umrhumo, ngendlela, yi-10% yephepha kwaye iphezulu kakhulu kwinguqulo ye-elektroniki. Ibalwa ngokusekelwe kwiindleko zokuthumela ukusuka kumshicileli, oko kukuthi, malunga nesiqingatha sexabiso kwishelufu. Xa kukho ababhali ababini, ipiyano zahlulwe ngesiqingatha, kodwa iyonke ingaphezulu kancinane kwe-10%. Ndivile kuMax Kotin malunga nomda we-15% kwezinye izindlu zokupapasha, kodwa andizange ndiyibone. Mhlawumbi yayiyi-90s yasendle.
Ngoko ke, indlu yokushicilela ityalomali ekulungiseleleni incwadi yokushicilela (oku kuncinci ngaphantsi kweenyanga ezintandathu), iindleko zokujikeleza kunye nokukhuthazwa. Iyonke imalunga nesigidi seeruble zasekhaya (kodwa uninzi lwale nto lwenziwa ngumsebenzi). Ukuba incwadi ayithengisi, awulahlekelwanga nto, kuba ungakhange uhlawule umhleli, umhloli wokuvavanya, ushicilelo lwangaphambili, okanye ukushicilela uhlelo. Ufumana kuphela imali encinci ye-royalty.
Ukuza kuthi ga ngoku yonke into iyafana nakwihlabathi letafile. Kuphela yipesenti yokungeniswa kwe-MYTH kuncwadi olungeyonyani iphezulu kancinane, kwaye ipesenti "yokusuka" ingaphantsi kancinane. Uqikelelo lwabo oluqikelelwayo sisi-10:1, oko kukuthi, kwiincwadi ezili-10, enye isala ukuze ishicilelwe kwakhona. Ngolunye usuku, emva kwalo mbuzo, baphakamisa izibalo ze-1 kunye ne-4 yekota ye-2018 - yonke incwadi yesine inokusasazwa okongeziweyo. Kodwa kukwakho namaxesha anempumelelo enganeno.
Uqikelelo lwethu oluchanekileyo lonyaka odlulileyo kukuba i-27% yemidlalo ichithwa ekushicilelweni kwakhona, uqikelelo lwalo nyaka luyi-34%.
Yiyiphi incwadi enhle eRashiya?
Iincwadi ezingama-3000 ezithengisiweyo ngonyaka - ziyamangalisa. I-10 lamawaka lithengiswa kakhulu (makhe ndikukhumbuze ukuba ngaphambili ndathetha malunga ne-20 lamawaka, zombini uqikelelo luxhomekeke kwaye lufunyenwe kwiingcali ezahlukeneyo). Oku kumalunga nephepha, kuba iphepha yeyona ndlela yokushicilela. Nangona ngokukodwa kwimeko yethu kunye ne "Business for Your Own", sibulela kuwe, abangazange bazimisele ukugoba ngasemva ukuhanjiswa ubuncinane be-ruble ye-1500, iinguqulelo ze-elektroniki zencwadi zathengiswa ngamaxesha e-3 ngaphezu kwenyama. Le yimeko enqabileyo kakhulu kwimarike.
Kwimeko yomdlalo webhodi, ibali liphantse lifane, kodwa sicinga ngemijikelo. I-circulation turnover kwaye, kwiimeko ezinqabileyo, i-portfolio turnover ibalulekile kuthi. Kulo nyaka sijonge ukuba iibhokisi ze-1000 zithengiswe ngenyanga yokuqala emva kokuqaliswa kwemveliso (kwaye oku kwenzeka kwiiveki ezimbini emva kokuba ibhokisi livela kwivenkile yokuqala, kuba iibhokisi zihamba yonke indlela eya eYuzhno-Sakhalinsk). Ngaphambili yayiziiveki ezintathu, ngoku ngokukodwa iYuzhno-Sakhalinsk, iVladivostok kunye neNovosibirsk ziqaliswe kamva. Ngoko ke, iziqwenga ze-1000 kwinyanga yokuqala yokunyuswa kukunyuswa kokunyuswa, ngokwenene, ukutshintshwa kwinqanaba A. Ukujikeleza kweenyanga ezintandathu kuyafana. Ukuba ujikelezo aluzange luthengiswe kwiinyanga ezintandathu kwaye akukho mfuneko yokuba umdlalo wenze umgca, siyawuyeka. Umzekelo womdlalo esiwugcinayo ngeentengiso eziphantsi “yiProjekthi yeManhattan” (kodwa ngoku uhlelo lokugqibela ludlulile, kwaye akukabikho lutsha).
Senza uhlelo lokuqala lwe-2-5 amawaka emidlalo yemidlalo. Kwiincwadi, i-MIF yenza i-3-5 yamawaka yohlelo lokuqala lweshishini kunye nophuhliso lobuqu, kunye nangaphezulu (4-6 lamawaka) kubantwana kunye nabazali. Kwicandelo leentsomi, ukusasazwa kuphezulu, kodwa ababhali abaphambili bemi apho. UPelevin unokuba ne-circulation yokuqala ye-70 lamawaka, umzekelo. Ngohlahlo lwabiwo-mali olufanelekileyo lwentengiso. Ukuba incwadi sele ibonakalisile ukuba inkulu kwiimarike zaseNtshona kwaye kukho ukulindela okunzulu kwinethiwekhi kuyo, ukusasazwa kokuqala kokunganyaniseki kunokuba ngamaqhekeza angama-10 amawaka.
Loluphi uhlobo lolungiselelo lwencwadi kunye neenkonzo zoyilo olukhoyo?
Le nto inokuthengwa ngokwahlukileyo kwi-Readero efanayo, ukusuka kwi-freelancers okanye kwi-arhente yokukhangisa, kodwa ifakwe kwiphakheji yokupapasha. Kwaye kwenziwa ngomgangatho ongcono kunye nokuphendula kwisiphumo sokugqibela kunangaphandle (kuba akukho "graters" kumalungu).
Umhleli - ufana nomphathi wemveliso. Kwimeko yethu, ulandela ingqiqo (“esi sahluko silapha, esi singenanto, kodwa apha akucaci, kodwa apha kufuneka songeze esinye isahluko, kwiphepha le-115 sinikeze itafile enamanani endaweni yesihobe, oh, akunjalo. esempilweni, siphe amanani ambalwa”) njalo njalo. Oko kukuthi, oyena mntu uluncedo ukuba ubhale enye into ngaphandle kwesayensi. Umhleli uyaqinisekisa ukuba incwadi egqityiweyo iphuma kakuhle. Kumfundi, hayi kuwe. Ukuqwalasela ikhontrakthi, ngamanye amaxesha kukho ukungaqondi kakuhle kunye nombhali, ngoko ke inguqu eyisiseko inamagatya angqongqo achaza ukuba umhleli uhlala elungile ukusuka kwi-iteration yesithathu yokuhlelwa. Umhleli wam okwesithathu nguTatyana Rapoport, kwaye yonke into yahamba kakuhle. Ndiyabulela kwakhona ku-Olga Svitova, kubonakala ngathi nguye owahlalutya izivakalisi zomntu ngamnye emoyeni: "Yile nto ubufuna ukuyithetha, kodwa yile nto uya kucinga ngayo umfundi."
Umhleli wezenzululwazi - ke, ukuba ubhala ipop yesayensi, uComrade Major uhlala ephefumla endlebeni yakho. Ngokuchanekileyo, umntu oqondayo isihloko. Ii-MIFs ngokwazo zifumana ootitshala baseyunivesithi ngesihloko (ngokuqhelekileyo oogqirha besayensi) kwaye bathethathethane nabo. Mhlawumbi unokufumana umhleli wesayensi ngokwakho, kodwa kuya kubakho into efana nesiqinisekiso sokuba nobabini ninoxanduva lokuchaneka kwesicatshulwa. Apha iincwadi ezinolwazi lwenzululwazi.
Emva koko isilungisi — ujonga iimpazamo aze azilungise. Ndihlala ndinamava amabi nabachongi-mpazamo ngenxa yolwimi oluthethwayo olubenza baphambane nje. Kwaye bayakuthanda ukutshintsha amagama achanekileyo kunye nezithethantonye (kwaye oku kwenzeka emva kokuhlolwa kwesicatshulwa okwesithathu emva komhleli), okuzisa amanqaku amnandi empambano kumbhalo. Jonga izandla zomlungisi. Unokuba yingozi. Nangona kunjalo, kumaxesha amaninzi iba ngumfundi ongumvavanyi onceda ekufumaneni enye imbono kwaye acazulule iifomyula ezintsonkothileyo. Ngoko xa umnqweno wokumbulala udlula, uqala ukuqonda entloko yakho ukuba lo ngumntu olungileyo. Imnandi kwaye inobubele. Umjikelo wenzeke ngamaxesha amathathu: okokuqala ubona inkunkuma enegazi yokuhlelwa endaweni yesicatshulwa sakho, kwaye uyayiqonda indlela abakunceda ngayo. Abahloli bobungqina bale ncwadi nguNadezhda Bolotina noAnna Ugryumova. Zimbini, kuba ndiligeki elinomsindo elikwaziyo ukuphambanisa nabani na. Enkosi. Kwaye uxolo ngedabi kwigama lezoqoqosho elithi "esile".
Umyili wekhava - ongaphantsi komlawuli wezobugcisa (ongayi kuyibona), ozoba isigqubuthelo ngokweminqweno yakho - ukuba unethamsanqa - kwaye uyifake kwisitayile sendlu yokushicilela, uthotho kwaye, ngokubanzi, okulindelweyo. yabathengi. Umsebenzi wethu kukuya kwiivenkile zeencwadi neencwadi zethu sizibeke ezishelufini, emva koko sijonge ngakumbi. Ngokomzekelo, u-Elina wethu, ofuna ukubhala incwadi malunga neentengiso, usandul 'ukufumana ukuphazamiseka kwengqondo kwi "Funda iSixeko" ngenxa yokungabi nangqiqo kwenkcazo yabo. Xa ndizama ukucwangcisa ukucwangciswa kwencwadi, ukukhetha phakathi kwekhava eluhlaza okwesibhakabhaka kunye nebomvu. UDaria Kazakova wasenzela yona, kwaye u-Alexey Bogomolov wayibamba - khange sinxibelelane ngokwenene, kodwa yonke into yahamba ngokukhawuleza nangobuchule.
umyili woyilo - lo ngumyili woyilo nje. Ndiphinde ndibe nenzondo kuye ngenxa yoonobumba е ekrazulwe kwisicatshulwa kunye ne-hyphens enzima (kwezinye iindawo ezingekho kakuhle kakhulu ngolwimi) kwi-electronic version. Zonke iincwadi ezikwicwecwe zifana neencwadi ezinoyilo olunengqiqo, kwaye eyam yesithathu inesitayile esinekhowudi. Mhlawumbi oku kungenxa yokuba iitheyibhile zifakwe ngokubhaliweyo kunemifanekiso. Kwaye kwakubalulekile ukuba alandele amaphepha. Kodwa ngokubanzi, ukubekwa kwe-MIF kulungile, ngokutsho kweTschichold kunye nohlengahlengiso lwangoku. Le ncwadi yenziwe ngu-Ekaterina Matusovskaya. Unxibelelwano lwethu lwalulinganiselwe kwintloko yoyilo lokugqibela.
UMphathi woBudlelwane boMbhali - lo ngumntu oyintloko kwiprojekthi, ojongene nokusebenzisana nababhali. Le yindima entsha, xa sasipapashwa okokuqala, oku akuzange kwenzeke. Umphathi uyaqinisekisa ukuba uyalizalisa iqweqwe loqweqwe lwamaphepha, uthumele incwadi kubahlobo bakho ukuze bayiphonononge phambi kokuba ipapashwe, ubuze ngebhayografi yakho, unoxanduva lokuphinda-phinda ukuhlelwa, njalo njalo. Ndikwathumela zonke iingxelo zebug kulo mntu umangalisayo, emva koko umlingo wenzeke kubo. Ngokwesiseko nje indawo enye yoqhagamshelwano. Kwinqanaba "kufuneka siququzelele intlanganiso ukuze sifumanise ukuba yonke into isebenza njani apho" - kwaye endaweni yeeveki ezimbini kunye nemvume engathandekiyo, baqhubela phambili balungiselela intlanganiso. Lo ngoyena mntu ubalaseleyo kwiprojekthi. Ndingathanda ukuthatha eli thuba ukudlulisa umbulelo wam ku-Anastasia Dyachenko.
Imizekeliso - ukuba ufuna imifanekiso kwincwadi, ke kungcono ukuzisa okulungileyo kunye nombhalo wesandla okanye kamva. Kodwa maxa wambi ziodolwa ngaphakathi kwindlu yokupapasha. Emva koko ixabiso lokuthengisa liyaxhuma, kuba iindleko zemifanekiso kufuneka zisasazwe kuhlelo lokuqala kunye nexabiso lokushicilela liya kwanda. Ngamanye amaxesha imifanekiso iyafuneka kwisicatshulwa, ngamanye amaxesha umbhali ucela nje ukuba uzobe. Eyesibini iphantsi kwengxoxo. Asinayo imizekeliso. Ehlabathini lebhodi, i-99% yexesha siyalela ubugcisa obuhle, kuba iincwadi zikhethwa kwiileta zabo, kwaye imidlalo yebhodi ikhethwa emoyeni wabo. Ngoko ke, iindleko zomculi kunye nolawulo lwenkqubo luthatha isabelo esikhulu sohlahlo lwabiwo-mali. Ewe, sinokuhlawulela amagcisa amahle kakhulu, kwaye hayi kuphela kwiRussian Federation. Ngokwenyani, xa sisefa nje kwi-Intanethi kwaye sijonge imifanekiso kwimithombo yeendaba zentlalo, xa sibona indawo esiyifunayo, ngamanye amaxesha iskripthi "fumana umbhali kwaye uthumele kwindlu yokushicilela".
Ukulungiswa kokujikeleza - ezi zi-prepress kunye nezinye, kodwa siya kuzitsiba, kuba oku kudla ngokubandakanywa kwinkonzo yoshicilelo ngokwayo. Andizange ndibone mntu okanye nantoni na apho.
UPD: Nantsi enye malunga nento yokuba umshicileli uya kukwenza ngokusemthethweni inzuzo yakho. Oko kukuthi, awudingi ukuzisebenzela, usomashishini ngamnye, iqumrhu elisemthethweni kunye nokunika ingxelo.
Ewe, ekubeni ndiqalile ukubulela, ngoko umbulelo okhethekileyo kumhleli oyintloko wesikhokelo uRenat Shagabutdinov (unoxanduva lombono wento yonke), uVera Yozhkina, ngaphandle kwakhe incwadi yokuqala yayingayi kubakho (ngenxa yesizathu esithile, wacinga ukuba ushiye i-MYTH, kodwa waya ukunyuswa, kwavela) kunye no-Artyom Stepanov (intloko ye-ofisi yokuhlela, umntu ophendule ngokukhululekileyo yonke imibuzo kwiminyaka emihlanu edlulileyo).
Shiya i-snot ecaleni. Masiqhubele phambili nomcimbi!
Yintoni ebalulekileyo ngokuhanjiswa komvakalisi?
Oku kuthetha ukuba uvelise imveliso. Unayo kwi-warehouse yakho kwiibhokisi. Unokuzithengisa ngokwakho, kodwa kwiimeko ezininzi awunayo intengiso eqhelekileyo, kwaye kufuneka uyinike umntu kwiivenkile. Ukuthengisa, ngokwemvelo, kuya kuguqula iingalo zakho ngenxa yokuba bafuna ukwenza imali kwimveliso ngokwabo, kwaye bangabelani ngemali eninzi nawe. Ukuba wonke umntu ufuna imveliso yakho kwaye akakwazi ukuhlala ngaphandle kwayo, unokujija iingalo zokuthengisa. Kodwa kaninzi kwenzeka ngokuchaseneyo, kuba uyazi apho unokuyibeka khona imveliso yakho kusekho izigidi ze-analogue kwimarike. Lonke uthethathethwano lokuthengwa kweempahla neenkonzo lusekwe kule bhalansi ibuthathaka.
Siqhathe kwaye senza udibaniso oluthe nkqo, xa malunga ne-40% yemidlalo yedesktop (isabelo ngengeniso, nge-assortment matrix ingaphantsi kwe-5%) iveliswa kwindlu yethu yokupapasha. Oko kukuthi, uloyiko oluphambili lokuthengisa - ukushiywa ngaphandle kwempahla - sayivala ngokukhawuleza. Kodwa i-Monopoly efanayo iza ne-markup encinci, umzekelo: iyafuneka ezivenkileni, abantu baya kubhideka ukuba ayikho, kodwa asingabo abafumana isabelo esiphambili kuyo.
Ke, abadlali abaqeqeshiweyo sele benolungelelwano olungaphezulu okanye olungaphantsi, xa izabelo zisasazwa kwaye wonke umntu okwikhonkco wanelisekile. Ngeli xesha. Ababini - kukho izivumelwano kunye neentengiso, oko kukuthi, izivumelwano zokubonelela ngokuthe ngqo ezivumela ukuba sithumele apha kwaye ngoku. Ukuqukumbela isivumelwano sonikezelo womnatha encinane - iinyanga 2 kwaye ubuncinane 50 amawaka eeruble emsebenzini (kubandakanywa ixesha igqwetha), ngokuba enkulu - iinyanga ezintandathu, kwaye kufuneka umntu okhethekileyo esweni iimeko (kuba kukho ngokuqhelekileyo enkulu izohlwayo kuko konke ukuthimla). Ukuhambisa iimpahla kuthi nakwiAuchan yimihluko emibini emikhulu. Kwimeko yethu, ukuba uzidubule enyaweni, uya kufumana imfumba yokudubula ezinyaweni. Kwaye kwimeko yomnatha omkhulu, udubula i-W-54 ngeenxa zonke kwi-Davy Crockett emlenzeni.
Inqaku lesithathu kukuba abaphathi bendlu yokupapasha banokuchazela bonke abadlali beemarike ukuba kutheni kufuneka bathathe incwadi yakho. Kodwa malunga noku phambili kancinci. Ngokuqhelekileyo, abantu bathenga iimveliso ezikhethekileyo kumntu oziqondayo. Oko kukuthi, bathatha kakhulu. Ngenxa yokuba into ephambili kule ndawo kukuthembela kwiinkqubo kunye nabantu. Ngokuqhelekileyo ifakwe kwi-3-5 iminyaka. Ngaphandle kweli thuba, awukwazi ukufikelela kwivolumu epheleleyo.
Sivakalelwa ngolu hlobo ngakumbi xa sisebenza namaJamani, kuba kubo unengxolo nje kwiminyaka eyi-6-8 yokuqala. Kuphela kungoko baqala ukuqaphela.
Kuthekani nge-promo kunye ne-PR efakwe kwiphakheji?
Ukuba ufunda ngononophelo kwaye uqwalasele yonke into engentla, unokuqaphela ukuba awuyi kuhlawulwa imali eninzi kakhulu ngencwadi. Ndiyathetha, ngokucacileyo ayenzi mali. Ke, kuya kubakho imali encinci yokunyuselwa. Ngokubalulekileyo. Okanye incwadi iya kuba yigolide kwishelufu kwaye ayisayi kuthengisa kwaphela.
Ke ngoko, iindlela eziseleyo kukuthengisa umxholo, i-SEO, i-co-branding, i-guerrilla, umlamli (ngoku obizwa ngokuba ziimpembelelo) kunye ne-PR yakudala. Isixa esithile sohlahlo lwabiwo-mali siya kwintsebenzo (efana nentengiso yeemeko), kodwa owona msebenzi uphambili awenziwa apho.
I-MIF, ngenxa yokuthengisa kwabo umxholo ogqwesileyo, inesiseko esikhulu sokufunda kwiintanethi zentlalo nakwincwadana yeendaba. Ngaphezulu kwesigidi esifundwayo ngenyanga kwiblogi, i-450 amawaka abafowunelwa kuluhlu lokuposa, amawaka angama-330 ababhalisi be-VK, malunga ne-225 lamawaka kwi-Instagram, malunga ne-200 lamawaka kwi-Facebook. Nabaphulaphuli bendawo. Aba ngabo kufuneka bafunde malunga nencwadi kwaye bathenge isiqingatha sokushicilela kokuqala. Ke ukuba kamva, ukuba uyayithanda, ungayixela ngakumbi kwaye uqalise amaza.
Isiqingatha sesibini siya kumaqabane. Ewe, i-MIF ithengisa ukuya kuthi ga kwi-50% yokuhanjiswa kokuqala kwivenkile yayo. Akukho mntu wumbi eRashiya onokwenza oku. Kodwa ke abaphulaphuli bathe ngqo. Kwaye ukuthengisa ekuqaleni akusoloko kumisela impumelelo yexesha elide. Oko kukuthi, inyanga yesi-4 ibonisa. Oku kuxa incwadi "ithathwa" kwiivenkile eziphathekayo kwaye ithengiswa ngaphandle, okanye xa ingakhutshwa kwiishelufu. Kubalulekile ukuba iivenkile zibeke iliso kwingeniso ngemitha yesikwere, oko kukuthi, ukuthengiswa kweshelufu. Ke ngoko, ukuba kukho into engahambi kakuhle, ubhabha uphume apho ngesandi esithi "cofa".
I-PR engaxhunyiwe kwi-intanethi inceda kakhulu. Ikwanceda xa incwadi ingafikeleli kubaphulaphuli abathe ngqo beINGONGO. Ininzi kakhulu indlela yokuphila kunye ne-pseudo-scientific pop apho, ke iincwadi ezikude ne-mainstream aziyi kubetha uphawu. Ngoko ke PR. Ityala lethu. Senza okuninzi kwiPR yethu ngokupapasha.
Nalu uluhlu lopapasho "Isithuba nje" nguKaterina Lengold ekuqaleni.Uxolo ngesihloko, kodwa kwakule ncwadi esiye sakwazi ukwahlula ngokuchanekileyo kangangoko sinakho izinto eziphambili eziye zaqaliswa ngokuchanekileyo ngenxa yompapashi:
Kwimeko yethu, “Ishishini njengeMidlalo” kwakukho iimpapasho ezingakumbi, kodwa apho sasisebenza kumacala amabini. Kwimeko ethi “Business on Your Own” kukho iimpapasho ezimbalwa, kodwa azikaphumi zonke, kwaye iForbes sele ikhona. Apho, iintatheli zathatha isahluko malunga nokuba kutheni ukuhlawula irhafu konke konke, kanye ngexesha lokugqibela wonke umntu wathatha isahluko esithi "Wamkelekile, ungayi esihogweni."
Abalamli: IINGONGOMA inesiseko somfundi esinokuphembelela abanye. Amaxesha amaninzi ezi blogger kunye nabantu abadumileyo. Kwaye ubathumelela iincwadi. Ngoko ngenye imini ndaya eofisini ndaza ndafumana ipasile yeencwadi ezithetha ngeshishini kubo nephetshana ngomoya wokuba uya kuyithanda. Ngam, ingqiqo ilula - ndiphonononga iincwadi eziluncedo ekuhambeni konyaka, kwaye ukuba undinike i-10 yazo, inokubambelela kwinto yokuba andiyi kuyifunda ngolo hlobo. Kwabanye abablogi, kubalulekile ukufumana incwadi ngaphambi kokusasazwa kwaye uyixelele kuqala, kwabanye malunga nesihloko seblogi, njalo njalo. Ndingatsho ukuba i-MIF ibambe eli candelo iminyaka, kwaye zizilo ezikhulu zentengiso apho. Sibamonela ngokukhawuleza kwaye sifuna okufanayo ngemidlalo yebhodi ngoku.
Phantse abanazo iindlela zabanqolobi. Ndiyathetha, ngokuqhelekileyo kumbhali. Ngoku, ngokwale ndlela yokuhlela, ujonga enye yezi ndlela, kwaye sele ufunde ngaphezu kwesiqingatha somyalezo.
Siye saba nokusilela kwe-epic kunye nokusebenza. Isihloko sencwadi, "Ushishino Lwedwa," kubonakala ngathi kuthungelwano lwe-neural ejonga iintengiso zikaGoogle njengentengiso yemibutho yamatyala amancinci. Kodwa akuvumelekanga. Abazange bavunyelwe ukuba bangene kumxholo.
Kukho kwakhona iimpawu xa igama linamagama asi-7 - imibuzo enzima yokukhangela.
Uluhlu olupheleleyo lwamathuba luya kufumaneka kuwe phantsi kweemeko ezintathu:
- Ibhodi yokuhlela kunye neqela lokunyusa njengawe, okuthetha ukuba indlu yopapasho iya kutyala imali kwintengiso yakho.
- Uzifumana ukwi-matrix yokuphuma (iincwadi ezikwisihloko esifanayo okanye kuthotho olufanayo, kodwa zomelele, azipapashwa nawe). Ngokwemvelo, i-matrix ephumayo iqhawukile. Oku kuchaphazela umhla obekiweyo - inyanga inokongezwa ukuze kungadityaniswa nenye incwadi kubaphulaphuli abafanayo. Kuba umfundi oqhelekileyo akakwazi ukufunda iincwadi ezingaphezu kwe-2 ngenyanga. Imidlalo yethu ikhutshwa kancinci, kodwa sikwasasaza izibhengezo, sizama ukwenza ukuba akukho ngaphezu kwe-1 yabantwana kunye ne-1 yabantu abadala imidlalo emitsha esuka kwimidlalo yebhodi ekugxilwe kuyo ngenyanga.
- Uya kunika intengiso ekhethekileyo kumpapashi kwiiveki ezimbini zokuqala. Ukujonga isitishi sabo kunye neblogi nayo yonke into, i-MIF ikhetha ukusebenzisa incwadi nganye njengesixhobo sokuqokelela abantu. Oko kukuthi, xa uthenge kubo kwaye kungekhona kuthi ngexesha elikhethekileyo, le ntengiselwano elandelayo yenzeke: sabelana ngabaphulaphuli bethu nabo. Kule nto bafaka umsebenzi omninzi kwi-PR.
Iinkonzo ze-PR zingathengwa ngokwahlukileyo kwi-arhente, kodwa iya kuba yindleko emangalisayo, ekubeni i-arhente ayiyena umthombo weencwadi. Oko kukuthi, akanalo igunya elinjalo. Kodwa inkonzo yokusabalalisa ayikwazi ukuthengwa ngokwahlukileyo, okanye iya kuba yindleko ngaphezu kwesici esinengqiqo. Ngoko ke, kufuneka unyamezele kangangeenyanga ezintandathu yaye ube kwindawo yokupapasha.
Kutheni iinyanga ezintandathu?
Ngenxa yokuba inkqubo yokupapasha incwadi inomgca, kwaye akukho ndawo ifanayo. Ngaphandle kokuba unokuzoba iqweqwe elingaphandle ngelixa isifundi sovavanyo sisokola. Iiprojekthi ezininzi ngaxeshanye, ukujonga igalelo kunye nesiphumo kwinqanaba ngalinye, ukusebenza neqela labantu bangaphandle njengomhleli ofanayo wesayensi- kwaye ngoku ufika apho kakuhle kwiinyanga ezi-4. Ezi-2 ezongezelelekileyo zokucinezela kwangaphambili kunye noshicilelo ngolungiselelo kwindawo yokugcina impahla. Ingenziwa ngokukhawuleza, kodwa emva koko inkqubo ijika ibe yindawo yokuhlala eofisini ebusuku. Kuyafana nakuthi, imihla ebekiweyo iyafana kwindawo kunye nophuhliso lomdlalo wedesktop. Kwindawo yokuhlala, umqobo oyintloko kukulungelelaniswa kwamazwe ngamazwe, kunye nophuhliso - ubugcisa kunye nokubala kunye noyilo lwamacandelo.
Unokwenza ntoni umbhali?
Njengoko benditshilo ngaphambili, impumelelo yencwadi ayiphenjelelwa kuphela kumgangatho wolwazi, inqanaba lolwimi, ikhava kunye nayo yonke loo nto, kodwa nokuba ngubani umbhali kunye nento anokuyenza. Ngengqiqo yokuba ukuba wena, njengoBatyrev, uthetha kwiinkomfa kunye neesemina kwaye, umzekelo, unike abaphulaphuli umsebenzi wesikolo wasekhaya ukuba bafunde incwadi yakho, ngoko rhoqo kuya kuba ngamakhulu okuthengisa. Ngokwemvelo, ukuprinta kunenzuzo.
Kodwa kuvela ukuba kukho ezinye izinto. Okokuqala, ukuhanjiswa kuthanda ngokwenene uthotho. Ngokuchanekileyo, ukuba incwadi yokuqala yombhali ithengise kakuhle, ngoko okwesibini kuya kuthathwa njenge-analogue, kwaye ngokukhawuleza baya kuthatha ngaphezulu kwayo. Eyesithathu kuluhlu oluyimpumelelo sele isicwangciso esihle kakhulu kumntu wonke. Ngoku sivuna izibonelelo zale bhonasi ebesingayilindelanga. Xa ndisithi “ungcelele,” oku kubhekisa kungcelele olufana noluthi “Iimfihlelo Zomlindi” okanye “UkuZiphuhlisa,” oko kukuthi, malunga nendibaniselwano yeencwadi ezininzi zombhali omnye. Uluhlu oluqhelekileyo luchaphazela, kodwa kungekhona njenge-analogues ngqo.
Nalu uluhlu lwe-MIF (abanye abapapashi banokuba nezahlulo ezahlukeneyo ezinengqondo): 
Nika ingqalelo kwinqaku elithi "Mogivlicia", yenye yezona zinto zibalulekileyo
Okwesibini, umbhali ngokwakhe unokunceda ukukhuthazwa kungekuphela nje ngeintanethi zakhe zentlalo kunye nabahlobo. Ngamanye amaxesha kufuneka uphonononge eyakho incwadi kwiivenkile ezahlukeneyo. Kubonakala kungaqhelekanga, kwaye andizange ndiyenze kwaye andiyikucwangcisa, kodwa nanku umzekelo. Ilungile kwaye intle: Uphononongo oluphezulu luvela kumbhali.
“Oku kusenzelwa abaphulaphuli bakaLabyrinth. Bane-voluminous, kukho abantu abathenga iincwadi kuphela apho. Kwaye uphononongo olunjalo luhlala lubachukumisa. ”
URay Dalio ngokubanzi wabhala iividiyo kwiYouTube malunga nencwadi yakhe, kodwa malunga nesiNgesi. Kukho phantse ikhosi yoqeqesho apho.
Kubalulekile ukwenza isicelo samabhaso. Ukuba ipop yesayensi yeyona "Enlightener", kukho i-PR eninzi ngeenxa zonke. Inebhloko yabafundi bezobuntu kunye nebhloko ye-techies.
Besingazi nto malunga neshishini, kodwa saphumelela i-PWC “yeyona Ncwadi yeShishini iBalaseleyo loNyaka.” Akukho bambi, kwaye safumanisa malunga neli bhaso phantse ngalo mzuzu wokuphumelela - bendingafuni ukuya kwisimemo seForam yezoQoqosho yeHlabathi, kodwa bendifuna ukuya eMadagascar ekugqibeleni. Ukususela ngoko, i-Ebola, isibetho, uhambo lwalo nyaka lwandizela apho, kwaye andizange ndifike apho. Ke, kuye kwafuneka batsho ngqo ukuba akukho mntu undidingayo emhle kangaka kwiforum, kodwa baya kundinika ibhaso. Ngoko ke kubalulekile ukuba. Ibhaso liye laba yinto enkulu kakhulu: yayiyi-PR kunye nephakheji yemali. Ngaphezulu kweminyaka emithathu yeroyalty. Emva koko iintatheli ze-Astrakhan zaxuba yonke into kwaye zandenza phantse i-oligarch, kodwa eli libali elahlukileyo lesihogo sendlela endilwa ngayo nabafundi kwi-VKontakte.
Ziya phi iincwadi?
Ngokovavanyo lwam, kwi-nonfiction kwiminyaka eyi-5 kuye kwakho utshintsho ukusuka kwi-1/10 yokuthengwa ngokusemthethweni kweenguqulelo ze-elektroniki zokujikeleza kwephepha ukuya malunga ne-50%. Oku akunjalo kuthi okwangoku; Yiyiphi into eyonwabileyo indlu yokushicilela, kuba i-electronics ineendleko ezahlukeneyo (eziphantsi kakhulu) kunye nenzuzo eninzi. Kodwa xa incwadi ifika kwiivenkile kwaye iqala ukuthengiswa kwiivenkile, lo mlinganiselo uya kutshintsha.
Kukho nabadlali be-intanethi abathengisa iincwadi zephepha. Ezi, umzekelo, i-Ozone kunye neLabyrinth. I-Labyrinth ngokuqhelekileyo ipholile, iindidi ezinobuqili. Bangamaqabane e-MIF kwaye baphucula apho i-MIF ingakwazi ukuqhubeka nento. Kwimeko yethu, iintengiso ezininzi zonakaliswe yinyaniso yokuba umyalelo omncinci ovela kwiwebhusayithi ye-MIF yi-ruble ye-1500. Lo ngumda wenkonzo yonikezelo, kwaye ngoku i-MIF izama ukujikeleza, oku kubacaphukisa kakhulu ngeeodolo eziphosiweyo. Ke, iLabyrinth ivele yaqokelela ezi odolo. Bayi-odole kwangaphambili ngesaphulelo esihle. Xa incwadi ifika, baya kuthumela isiqingatha sebhetshi yabo kwiintsuku zokuqala. Nam, ndandibaleka ndijikeleza yaye ndimangalisiwe yi-extravaganza eyayisenzeka, xa abantu babelungele uku-odola iimpahla, bahlawule ukuhanjiswa kwelinye icala lehlabathi, kodwa bengafuni ngaphezu kwencwadi enye. Kwaye ndalungiselela imeko enjalo yokuthintela imiyalelo, kodwa ndagqiba ekubeni oku kwakungekho ncam yokuziphatha. Sathembisa ukuba ngababodwa. Sathembisa ukulandela umgaqo-nkqubo weRRC.
Owu, kwaye enye into. Ngexesha lokuthengiswa kwe "Business for Your Own," abantu abaninzi baodola "Ishishini njengoMdlalo," incwadi yokuqala kolu ngcelele. Kwaye yaphela. Inkqubo yoshicilelo iyaqhubeka. I-Habraeffect kunye nokumangaliswa. Oku kongezelela kumoya wovuyo wokubona iLabyrinth isebenza.
Ke, buyela ekusasazeni kwakhona. Emva koko kukho amatyathanga okuthengisa kunye neevenkile ezincinci eziye zakwazi ukuphila ngaphandle kokudibanisa (nangona oku kube yinto eqhubekayo kwimarike yeencwadi malunga neminyaka emihlanu ngoku). I-MIF ibambisene ne-EKSMO (ukuba nabani na wayengazi), ngoko ihambisa iincwadi kwindawo yokugcina impahla, kwaye ukusuka apho bahamba kwilizwe lonke ukuya kwi-Read-city, Republic, Bukvoed kunye nezinye iindawo ezintle. Ewe, nankuya kwi-Kommersant malunga nophuhliso lothungelwano lwevenkile yeencwadi kwiminyaka emi-5 ezayo, kwaye kukho ulwakhiwo olunika umdla.
Ukusasazwa nge-Intanethi kwaziLitha ezifanayo apho iinguqulelo ze-elektroniki zeencwadi zihanjiswayo.
Uthungelwano luyahluka ukusuka kumpapashi ukuya kumpapashi. Ngokomzekelo, i-Alpina ayikho kwiLabyrinth, kwaye i-MYTH ayifumaneki kwiinkonzo zobhaliso ezifana ne-Bookmate. Ngendlela, akukho ntlawulo ngenxa yezibalo eziyinkimbinkimbi; kukho i-accounting ngezahluko ezifundwayo (ipesenti yencwadi), kwaye isixa somrhumo sahlulwe phakathi kwenani lezahluko ezifundwe ngencwadi. Ukuqwalasela ukuba imodeli ayisasazeki kakhulu eRashiya, kusekho iipeni apho, kunye ne-accounting hemorrhoids iintsuku zokusebenza.
Eli phepha libhenela ngcono kubaphulaphuli abadala abathenga kwiivenkile zeencwadi. Uguqulelo lwe-elektroniki luncinci kwaye lunolwazi lwe-IT.
Ngaphandle kwe-intanethi, ixabiso lencwadi yephepha lihlala liphakama ngaphezu kwexabiso lokuthengisa elicetyiswayo.
Iincwadi ezininzi ziphelela kubaphangi. Indlu yokushicilela inomntu okhethekileyo obeka iliso kwiinyanga ezi-3 zokuqala zemveliso entsha kwi-pirate trackers, iisayithi zokwabelana ngefayile ezifana neVKontakte, njalo njalo, emva koko, xa ebona ikopi, uhlola yonke indawo, umangalela kwaye uzama. ukumisa usasazo. Enyanisweni, abazange bakwazi ukuvala "VKontakte". Njengoko abasebenzi bagqabaza: "Inye kuphela imeko - eyodwa - xa umbhali engazami ukulwa nabaphangi." Bathetha ngam. Kwakukho intlungu, ukungaqondi kunye neli binzana emehlweni:
Kodwa babenyanisekile kwaye benembeko.
Liza kuthini uthungelwano losasazo ngencwadi yakho?
Apha inkqubo iyafana neyethu, iinkcukacha zihlukile.
Inxalenye ebalulekileyo ilapha kwinqanaba "lekhadi lokulwa", xa izinto zidityaniswe kwinto apho umthengisi angasebenza nayo:
Sinokuba nefuthe kubathengisi. Inombolo yompapashi. Sinokuza sidlale umdlalo kwindawo ethile, kodwa iqhinga aliyi kusebenza ngokufunda incwadi. Ngoko ke, baphembelela ukusabalalisa (njengathi, kodwa inkqubo yabo iyinkimbinkimbi kwaye ingcono).
Kwihlabathi leencwadi, abaphathi baya kudibanisa inkcazo malunga nencwadi yakho, bayithumele kwi-intanethi (kwiinguqulelo ezinkulu - iinguqulelo zomntu ngamnye kunye neenkcukacha abanomdla kuzo, ezincinci-eziqhelekileyo), qaphela ukuba iprojekthi yiprojekthi yokugxila. okanye akunjalo, yintoni ukusasazwa, yintoni ukunyuswa okucwangcisiweyo kunye nalapho kucwangciswe khona, luphi uhlobo lwe-PR luya kuba , yintoni enokulindela, yintoni uchungechunge, ngubani umbhali, kutheni epholile, njalo njalo.
Kufuneka kuqatshelwe umkhwa (uthungelwano lucela oku ukuze kuqondwe indawo yokubekwa kwencwadi). Nantsi isicatshulwa esisuka kushwankathelo ngathi:
IINGQONGO Umxholo: Ulawulo
Iithegi: Ulawulo lweNkampani, Ulawulo, Uphuhliso lwamashishini amancinci, Usomashishini
Ngubani obhala ikhadi malunga nencwadi yewebhusayithi? Ukuba iwebhusayithi ye-MYTH yiyo. Ukuba iwebhusayithi yevenkile yivenkile. Kodwa i-MIF inento eyodwa. Bafumana kwaye bajonge zonke iinkcazo zeencwadi zabo kuzo zonke iivenkile ze-intanethi. Kwaye bacela ukongezwa, ukuthumela umxholo, njalo njalo. Asikwenzi oku, umzekelo, kodwa ndivakalelwa kukuba kuyimfuneko.
Ixesha lonyaka nalo linempembelelo. Ukupapasha incwadi yeshishini ehlotyeni akuyona ingcamango efanelekileyo (senzile), kuba wonke umntu useholide. Kodwa siya kuba namaphepha kwiishelufa kwilizwe lonke ngo-Agasti, ngoko ayisiyonto imbi kakhulu enokwenzeka.
Ezinye iincwadi ziincwadi zezipho ezicacileyo, ezingcono ngoDisemba.
Kwakhona ngenxa yamaxesha onyaka, imiboniso yeeprojekthi ezigxininisiweyo ibalulekile. Kukho umboniso "ongewona / ongeyonyani" eMoscow, apho kubalulekile ukuma kunye nokuma kwaye ubonise iimveliso ezintsha kwiintatheli. Kusekupheleni kukaNovemba. Kwakukho umboniso eFrankfurt ekwindla (kufana ne-Essen yethu, isiganeko esiphambili malunga namaqabane), kodwa ngoku i-MIF ithenga iilayisenisi apho kwaye ithengisa encinci kakhulu. Ndithetha ukuthi, ziincwadi zabantwana kuphela eziphumeleleyo ukuza kuthi ga ngoku. Oku kusengqiqweni. Akunakwenzeka ukuba incwadi enesihloko esithi "I-Rake of Business yaseRashiya" iyafuneka eFransi. Phakathi entwasahlobo kukho umboniso eLondon, kwakhona omkhulu.
URenat:
“Bonke abavakalisi abavela eRashiya nakwamanye amazwe bebesoloko bethenga yaye bethenga, yaye oku kuya kuhlala kunjalo. Kodwa thina, njengabalingane bethu abavela kwezinye izindlu zokupapasha, sele siqalile ukuthengisa amalungelo eencwadi ngababhali baseRashiya kwezinye iilwimi. Ikakhulu kubantwana, kodwa nakubantu abadala. Kulo nyaka sasinokuzimela kwethu okokuqala - kumboniso wamazwe ngamazwe e-Bologna, lo ngumboniso weNombolo 1 kwiincwadi zabantwana. "
Yintoni elandelayo kwipromo?
Ukuba incwadi "ikhonkxiwe," ngoko abantu bayayincoma omnye komnye, banike njengesipho, njalo njalo. Ukuba akunjalo, kulungile, oops. Umjikelo wobomi yiminyaka emininzi, kuba indala le ncwadi, imbi kakhulu. Ukuqhubela phambili koluhlu okanye ezinye izenzo ezivela kumbhali kunceda. Kunzima ukukhuthaza iincwadi ezindala ngaphandle kokuthatha inxaxheba kombhali. Ngamanye amaxesha ezinye iincwadi zikhuthazwa kwisayithi ekuthengiseni okanye kwibhloko yentengiso ngeveki, kodwa oku mhlawumbi kuninzi.
Indlela yokukhangela ukuba incwadi yakho ecwangcisiweyo ipholile?
Indlela eqhelekileyo kukubala ababhalisi bakho, uvavanye umdla kunye nolwimi, emva koko uthumele itafile yeziqulatho kunye nezahluko zeempawu ezi-5 kumshicileli. Ewe, kuvela ukuba kukho enye indlela. Uvavanyo lweblogi. Ukuba iiposti zakho ziya kuHabré, eli linqanaba elinye lokumangalisa. Kwaye i-MIF inikezela ngokubhala kwiblogi yabo emva komhleli wabo - kwaye ukuba uya khona, ke lo ngumqondiso kubo ukuba ukusasazwa kokuqala kuya kubaphulaphuli babo. Oko kukuthi, ungabhala izithuba ezininzi kwaye ubone ukuba yintoni enomdla ngakumbi kubaphulaphuli bakho. Ukuba bayayithanda kakubi, akufanele uyithathe kwincwadi. Kulungile - kuyimfuneko. Ngoko uLarisa Parfentyev wabhala ezimbini ezithengiswa kakhulu malunga neendlela zokutshintsha ubomi bakho. Nto leyo endixelela ukuba utshintshe ubomi obunye (obakhe) ngenxa yolungelelwaniso olunjalo kubaphulaphuli.
Hlala ukhumbula ukuba ezinye iincwadi zenzelwe abaphulaphuli abahlukileyo. Kwaye zikhuthazwa kwamanye amajelo, ngakumbi.
Iyonke
Ewe. Incwadi yeza kuthi eMosigra. Ngokutsho kwegama elithi "Habrahabr" sinesaphulelo se-10% kuyo yonke into, yonke into, yonke into, kuquka nencwadi. Isebenza kuyo nayiphi na ivenkile nakweliphi na ilizwe, kodwa le ncwadi okwangoku ifumaneka kuphela eMoscow kunye nokuhanjiswa kwivenkile ekwi-Intanethi yaseMoscow. Siyazi indlela yokusingatha i-EMS kwihlabathi, asinalo ubungakanani obuncinane bomyalelo, kodwa inqwelo yenziwa nge-esile (kuba asizange sikhuphe ukukhutshwa okukhulu kwesayithi, uxolo). Yayilulo ke uhlaselo lukaHabr . Kodwa ngeli xesha kuya kuthomalalisa; Enyanisweni, nantsi .
Kwaye oku kukuziphatha okuphezulu. Shicilela ngokukhawuleza i-print-on-demand edition yeziqwenga ezi-5, fumana i-proofreader kunye ne-ISBN - Abafundi be-Ekaterinburg. Ipholile kwaye ngequbuliso, ingcono kunendlu yokushicilela “ekwikona.” Ndade ndaprinta ingxelo yesiqingatha sonyaka apho. Ukuba ufuna nje incwadi "ukuba" - nayiphi na indlu yokushicilela eya kukuthatha. Kodwa kungcono ukhethe ngokusekelwe kwinethiwekhi yokusabalalisa kunye namathuba okukhangisa. Amathuba okukhuthaza axhomekeke kwiprofayili yompapashi kunye nabaphulaphuli. Ndingatsho ukuba kufanelekile ukuqwalasela i-MIF ye-nonfiction, i-Alpina kunye no-Peter-press for hardcore IT.
Nandipha.
umthombo: www.habr.com
