Ukuba iblogi yenkampani ipapasha amanqaku angama-1-2 ngenyanga kunye neembono ezili-1-2 eziliwaka kunye nesiqingatha seshumi elinesibini, oku kuthetha ukuba kukho into eyenziwa kakubi. Kwangaxeshanye, ukuziqhelanisa kubonisa ukuba kwiimeko ezininzi iiblogi zinokwenziwa zibe nomdla kwaye zibe luncedo.
Mhlawumbi ngoku kuya kubakho abachasi abaninzi beeblogi zenkampani, kwaye ngandlela-thile ndivumelana nabo. Kodwa masiqale sinike imizekelo eyakhayo.
Ungaqala ngo"", izinto eziluncedo , ireyithingi zomvuzo "Β», . Ngaphezulu kwentloko yam, ndingakhankanya ezinye iinkampani ezilishumi elinesibini apho izithuba ezinkulu zivela amaxesha ngamaxesha. Ukongeza, baninzi abachwephesha ababhala kwiibhlog zenkampani kunye nokushicilelwa kweposi yeengxelo zabo zokubetha apho. Ngendlela, emva kokuhlaziya izibalo ze-2018, ndakhupha le tafile yezithuba zenkampani ezifumene ngaphezu kwe-150 pluses.
Ngokuqhelekileyo, yonke into inokuhamba kakuhle (ngokude nje ukuba "abathengisi abancinci" bangabambi izandla zabo). Kwaye ngokobuqu, ndibuhlungu ukubona xa iHabr igcwele umxholo ophakathi, oye wongezwa ngokomyalelo.
Ukwazi ikhitshi yonke ngaphakathi, andiyi kusola mntu, kuncinci ukukhomba umnwe. Kwenzeka ukuba konke onokukwenza kukuphefumlela phezulu.
Oku yaba sisilandulo. Isithuba ngokwaso sibhekiswa kwabo bajonga iiblogi zenkampani kwaye banethuba lokutshintsha into ethile.
Apha ngezantsi kukhethwe izinto ezenza amanqaku ebhlog afundwe kakubi, kunye nokuqwalaselwa kwesizathu sokuba ezinye izithuba zingazisi nayiphi na inzuzo kwinkampani.
Iqela okanye iikontraka zidiniwe
Xa intatheli ichitha iminyaka embalwa iphanda ngesihloko esifanayo esinganxulumananga nobizo lwayo lobuqu okanye engeyonxalenye yezinto azithandayo, kuya kwenzeka ukudinwa. Hayi, umsebenzi usenokwenziwa ngomgangatho ophezulu, kodwa ngaphandle kokukhazimla. Izihloko ezikruqulayo, isithethi sisonqena ukuphinda sikhathaze kwaye sicacise iinkcukacha. Kwaye ngokuhamba kwexesha, iliso liba li-oh li-blurry - liqala ukubonakala ngathi akukho nto inomdla apha, kwaye yonke into sele ibhaliwe.
Ngokubanzi, ukuqaliswa kwakhona kuyafuneka. Ungazama ukuzama inkuthazo ngokuseta iibhonasi zokufezekisa ii-KPIs ezithile. Nangona kunjalo, oku akuyi kusebenza kuzo zonke iimeko, kwaye kungcono ukuqala ngenye into.
Zama ukubandakanya iingqondo ezitsha kuphuhliso lwesicwangciso somxholo. Qwalaselani. Emva koko, ingcamango epholileyo yesithuba iya kukhanyisa i-spark kungekhona nje kumphefumlo wentatheli ediniweyo okanye ingcali.
Nangona, kunokubakho ezinye izizathu. Ngokomzekelo, i-banal overload. Umzobi akangomatshini ovelisa imisebenzi ebalaseleyo. Akakwazi ukuvelisa hits kuphela ngexesha elichazwe ngokungqongqo kunye nesakhelo somxholo.
Ibhombu yekhaphethi enezaziso kunye neenguqulelo
Ukuthengisa kwinkampani uxelela umhleli weblogi ukuba kufuneka benze esinye isibhengezo malunga nokudibana (okanye inguqu entsha yemveliso). Kwaye ukuthintela iblogi ukuba iguqukele kwibhodi yebhulethi, yonke iposi ihlanjululwe ngeenguqulelo. Ngamanye amazwi, ibhlog isetyenziselwa injongo ye-utilitarian, ngaphandle komphefumlo. Kwaye le yimeko efanayo xa ... xa wonke umntu sele eqonda yonke into. Ngoko ke, akuyi kubakho iingcebiso apha.
Umxholo ukonwabisa abaphulaphuli.
Kukho iiblogi kwiHabrΓ© apho kupapashwa izixhobo zeendaba okanye amanqaku afumana impendulo ethile evela kumfundi, kodwa kwangaxeshanye ayinanto yakwenza nenkampani okanye intsimi yayo yomsebenzi.
Kutheni, kutheni? Oku mhlawumbi yindlela uhlahlo lwabiwo-mali olulawulwa ngayo zii-arhente ezingenalo unxibelelwano olusondeleyo nabaxumi babo kwaye basebenze uhlahlo lwabiwo-mali kangangoko banako.
Nangona kunjalo, kukho imizekelo apho iinkampani ziphuma ngobuchule kule tailpin ngokongeza ibhloko encinci eyahlukileyo yezivakalisi ezimbalwa ekupheleni kwezithuba. Apho babika ngokungakhathali iindaba zabo okanye babeke iikhowudi zokuthengisa, bedibanisa namabali achazwe kwinqaku.
Umfundi uneyakhe intlungu
Unokubloga ixesha elide malunga nenzuzo yemveliso yakho, ixabiso eliphantsi kunye nezinye "izinto ezilungileyo", kodwa ukuba uyalibala malunga neentlungu zomthengi wakho kwaye ungamniki izisombululo ezilula neziqondakalayo kwisitayile "sokwenza le naleyoβ (kwisiseko sakho sokuqala), cinga ukuba udubula oongqatyana kwinkanono. Umntu onolwazi unokuba likhoboka.
Izithuba azikho ezo
Abo basebenza kwicala le-B2B bahlala bepapasha izithuba ezilungiselelwe abathengi bokugqibela: zonke iintlobo zezikhokelo, ii-FAQs, uphononongo, iihacks zobomi. Nangona kunjalo, aba baphulaphuli, njengomthetho, akuyena umthengi othe ngqo wale mveliso. Kwaye zithengwa kwinqanaba eliphezulu ukwenzela ukusombulula imiba yobuchule okanye yeqhinga kwinkampani. Kwaye kwaba bantu, njengomthetho, akukho lizwi kwiiblogi.
Izihloko zobugcisa
Zibuze: ngaba, ngokufunda isihloko, uyaqonda ukuba yintoni eya kuba yinto enomdla kwinqaku? Ukuskrola kwifidi, umfundi uhlala ebamba izihloko kunye nemifanekiso. Kwaye ukuba abaniki ngcinga ecacileyo yomxholo, uninzi luya kudlula.
Okufanayo kuya kwisalathisi ngeenjini zokukhangela. I-Habr inobunzima obukhulu phakathi kwezinye iisayithi, kwaye amanqaku avela kuyo akhethwe ngokulula kwiphepha lokuqala leziphumo zophando. Kodwa ukuba isihloko asiwubonisi umxholo webali, bambalwa kuphela abaya kulifumana eli nqaku.
Ngendlela, le ngxaki ayibonakali ngaphantsi kuluhlu lokuposa lweKhabrov, olubandakanya kuphela izihloko zeposi. Kwaye oku, ngendlela, lilitye elincinci legadi kaHabr.
Race for hardcore
Xa abantu babelana ngobuchule obunzulu kuyo nayiphi na indawo, oku kuhle kakhulu. Okokuqala, kumfanekiso, kunye nomfundi ophambili, onokuthi ngamanye amaxesha angabi nandawo yokufumana ulwazi lwengcali.
Kodwa le "ngqekembe" inecala elibi. Kumaxesha amandulo, sasiqhula ukuba yonke ifomula kwinqaku inqumla abafundi bayo ngesiqingatha. Ngoku oku kuye kwaba nentsingiselo ngakumbi. Kwaye inqaku apha ayikokukwazi ukuchaza kuphela izinto ezintsonkothileyo ngolwimi olulula, kodwa kunye nenyani yokuba kwipro nganye kukho ishumi elinambini labaqalayo. Ke ngoko, inqaku elinesihloko esithi "ukuqala phi ukufunda i-JS" liya kuqokelela kaninzi abafundi abanombulelo ngakumbi kunebali elipholileyo malunga nokubhala eyakho i-static typer.
I-PS ngendlela enobubele, apha kwakhona kuyafaneleka ukongeza malunga nokuthengisa, iindlebe zazo ngamanye amaxesha zinamathele kakhulu kangangokuthi ziphazamisa ukufunda isicatshulwa, kodwa lelinye ibali.
umthombo: www.habr.com